SPRING 2016
In November 1902, President Theodore “Teddy” Roosevelt was invited to Onward, Mississippi for a bear hunt. After days without success, the hunting party was growing frustrated. Without the President’s knowledge, a trapper was hired to capture and deliver a bear for the President to kill before his return to Washington. Roosevelt, a proud hunter and naturalist, heard how the bear had come to be in his sights and demanded it be set free. The story made national news that day and it was not long before a toy maker in New York was granted permission to manufacture a plush bear toy named after President Roosevelt. The “Teddy Bear” was born and with it the most famous and impactful hunting story in history. That story even made an impact on me when I heard it over one hundred years later while hunting on the same property. Who didn’t have a Teddy Bear when they were young? The Onward Reserve brand was conceived during that same hunting trip with friends to the heart of the Mississippi Delta and so I felt it only fitting that our brand share a name with the famous tale. Onward Reserve is my vision for an authentically southern brand. A brand that is laid back but unwavering in quality. In harmony with the original vision for Onward Reserve, I design each season’s collection with the Onward Reserve lifestyle in mind. Flipping through our 2016 Spring Collection you will quickly realize that we have built a perfect collection of goods to fit your lifestyle. No frills, no BS, just a passionate focus on quality in an updated conservative style. A line of clothing that will outfit you to Live AuthenticallyTM.
TJ Callaway Founder + CEO P.S. If you are ever in the area you should check out the Onward Store. It’s a general store and gas station along Highway 61 near Rolling Fork. They have the best hamburgers in the Mississippi Delta.
888.543.5022 | TJ@ONWARDRESERVE.COM 3072 EARLY STREET NW | SUITE 200 | ATLANTA, GA 30305
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TAILORED FIT BUTTON DOWNS
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Available in sizes S-XXL Button down collar Logo on left chest pocket 100% cotton
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4 1 Palm 2 Naples 3 Clearwater
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4 Alys 5 Sarasota 6 Manasota 7 Marco
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PERFORMANCE BUTTON DOWNS
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1 Salmon 2 Zephyr Green 3 Azure Blue
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Available in sizes S-XXL Moisture wicking technology Same cut as Tailored Fit Button down collar Logo on left chest pocket 95% nylon, 5% spandex
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PERFORMANCE POLOS
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Fairway Stripe Performance Polo • • • •
Available in sizes S-XXL Moisture wicking technology Logo on left chest 92% polyester, 8% spandex
1 White/Salmon 2 Placid Blue/ White 3 White/ Placid Blue 4 Aruba Blue/ White 5 White/Navy 1
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Heathered Cotton Performance Polo • • • •
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Available in sizes S-XXL Enzyme washed for softer feel Logo on yoke 15% cotton, 85% polyester
1 Berry 2 Placid Blue 3 Mint
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Pro Stripe Performance Polo • • • •
Available in sizes S-XXL Moisture wicking technology Logo on left chest 92% polyester, 8% spandex
1 Salmon/Placid Blue 2 Placid Blue/Aruba Blue
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3 Placid Blue/White 4 Aruba Blue/White
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SHORTS & SWIM
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The Atlantic Swim Trunk 1
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1 Zephyr Green 2 Azure Blue 3 Salmon 4 Gingham
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Available in sizes S-XXL 6 inch inseam Logo on left leg Back right velcro pocket 100% polyester
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The Piedmont Short 1 Nantucket Red 2 Navy 3 Placid Blue 4 Stone
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Available in even waist sizes 32-42 7 inch inseam Enzyme washed for softer feel 100% cotton
Peachtree Performance Short
1 Navy 2 Stone
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Moisture wicking technology 8.5 inch inseam Available in even waist sizes 32-42 100% polyester
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FOOTWEAR
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1 The Havana Suede Penny Loafer 2 Lace Drive in Walnut 3 Country Club Special in Briar with Gold Bit 4 Classic Bit Driver in Mahogany and Black
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• Available in sizes 9-12 (including 1/2 sizes) • 100% leather
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1 Colonial Tee in Crimson
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Available in sizes S-XXL, short sleeve Original work by Artist Steve Penley 100% cotton, Comfort ColorsTM tees Logo on left chest pocket
2 Coca-Cola Tee in Denim
3 Roosevelt Tee in Chambray
4 Reagan Tee in White
5 Bobby Jones Tee in White
6 American Flag Tee in Blue Jean
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ACCESSORIES
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The Onward Reserve Braided Belt
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1 Navy
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2 British Tan
Belts available in sizes 32-42 Metal buckle Forgiving elastic fit 20% elastic, 80% polyproplyene
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Onward Reserve Logo Hats 1 Stone 2 Rifle Green 1
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3 White
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4 Navy
American Flag Hats • Hats are one size fits all • “Onward Reserve” stitched on back above buckle • 100% cotton 1 White 2 Navy
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PROMOTIONAL ITEMS
Onward Reserve Brand Goods
Same day shipping on our in line promo products! • • • •
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Tortoise shell sunglasses Grey logo koozie Tortoise shell shoe horn Logo decal
Promotional Collaborations/Customization
Interested in custom branded promotional items for your store? Shoot us an email and we can talk about the many options we offer. We’d love to work with you. • • • •
Koozies Pint glasses Key chains Decals
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Co-branded tees Pens Sunglasses Bottle openers
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Bar tools Gift bags Mouse pads Much more!
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3072 EARLY STREET NW | SUITE 200 | ATLANTA, GA 30305 912.424.3557 | ALEX@ONWARDRESERVE.COM