SPRING 2016
Growing up in Thomasville, GA, I was a short drive away from Florida’s Gulf Coast and spent many a summer weekend on the undisturbed stretches of Hwy 98. These days, my wife Catherine and I spend a great deal of our time on North Manasota Key where her parents have a home. Both of these places resonate with me due to how far away they are from any form of hustle or bustle. Florida’s Gulf Coast is best enjoyed just as it is. That is; if you are lucky enough to find a quiet spot. I designed our Spring 2016 collection with these small pockets of paradise in mind, and it is our best collection yet. I know you will enjoy this collection as much as I enjoyed putting it together for you.
The must have item of the season is our new Heathered Cotton Performance Polo on page 6. It has all the moisture-wicking technical features of our performance polos, but with the natural feel of cotton. Pair that with our Peachtree Performance Shorts on page 27 and even if you are a hot natured guy like me you will be cool, comfortable and dry all summer. Come see us in any of our 7 retail locations or call Mary Hamilton in Atlanta, and we will make sure we get you set up for a great summer! Stay tuned for more location announcements…
Onward and Upward.
TJ Callaway IV Founder + CEO @tjcallaway4
ENJOY FREE SHIPPING & RETURNS
TALK TO A REAL PERSON
OnwardReserve.com
1.888.543.5022
ATHENS, GA Downtown
THOMASVILLE, GA Downtown
CHATTANOOGA, TN Warehouse Row
ATLANTA, GA Buckhead & Ponce City Market
CHARLOTTE, NC Park Road Shopping Center
WASHINGTON, DC Georgetown
Live authentically.
TM
O N WA R D R E S E R V E L I F E S T Y L E G I F T S & A P PA R E L
On model: SWIMWEAR Atlantic Swim Gingham 400713 (p. 14).
CATCH THE
SUMMER WAVE Don’t miss the best styles of the season.
04
|
ON WA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
F R E E S H I P P I N G & F R E E R E TU RNS | 05
Natural Performance Our Heathered Cotton Performance Polo has high-tech benefits with a soft cotton feel.
06
|
ON WA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
SHIRTS ONWARD RESERVE HEATHERED COTTON PERFORMANCE POLOS $79.50 400707 85% polyester 15% cotton. Light weight, moisture wicking performance, naturally controls odor. Machine washable. Available in Berry, Mint, and Placid Blue. S-XXL. Shown with: SWIMWEAR 400726 (p. 20), SUNGLASSES 400676 at OnwardReserve.com.
F R E E S H I P P I N G & F R E E R E TU RNS | 07
Swimming in Prints Peter Millar Swimwear
2 Sea Turtles 3 Sea Horse
1 Paisley
SWIMWEAR
PETER MILLAR SWIM SUIT $85 100% polyester. 8� inseam. Two front pockets. One back pocket. Sizes S-XXL. 1 Paisley 400715 2 Sea Turtles 400714 3 Sea Horse 400716
08
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
O N WA R D R E S E R V E 2 0 1 6 S P R I N G A N D S U M M E R S T Y L E G U I D E
3 2
1 4
5
6
7
10
8
9
F OR TH E U LTI MAT E BE AC H VAC AT I O N 1 Onward Reserve Heathered Cotton Performance Polo $79.50 400707, 2 Ray-Ban Classic Aviators $150 300365, 3 Onward Reserve Gingham Atlantic Swim $75 400713, 4 SeaWag Waterproof Smartphone Case $29.95 400355, 5 YETI Colster $29.99 400145, 6 Jack Black Sun Guard Sunscreen $21 200100, 7 Smathers & Branson Belt $165 100024, 8 SWIMS Braided Lace Loafer $159 200069, 9 Otis + Eleanor Bluetooth Speaker $140 200532, 10 Onward Reserve Logo Hat $24.95 400479.
F R E E S H I P P I N G & F R E E R E TU RNS | 09
Crisp Plaids Cotton Brothers Button Downs
Shown with: HAT 400479 (p. 48), BELT 200037 (p.32), SHORTS 400699 (p.17), & WATCH 300399 at OnwardReserve.com.
10
|
O NWARDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
1
2
3
4
SHIRTS
COTTON BROTHERS BUTTON DOWNS $89.95 100% cotton. Pocket. Button down collar. Sizes S-XXL. 1 Red Check 400717 2 Red/Navy Windowpane 400718 3 Light Blue Check 400719 4 Aqua/Navy Gingham 400720 5 Aqua Tattersall 400721
5 F R E E S H I P P I N G & F R E E R E TU RNS | 11
SHOES
SWIMS $159 Nylon and rubber. Multiple ventilation gills. Durable flexible outer shell. Antibacterial, ventilated, EVA insole. Anti-slip natural non-marking outsole. Run a size big. We recommend ordering one size down from your normal size. Sizes 8-11. Water Resistant Braided Lace Loafer Navy/Green 200069, Ice/Navy 400724, & Khaki/Yellow 400723. Water Resistant Lace Loafer Gray/White 400722. Water Resistant Penny Loafer Brown 200070.
12
|
O NWARDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
Step on in, the water’s fine.
F R E E S H I P P I N G & F R E E R E TU RNS | 13
SWIMWEAR ONWARD RESERVE ATLANTIC SWIM SUITS $75 Lined. Two side pockets. One rear pocket. Available in solid colors Zephyr Green, Azure Blue & Salmon 400712 and also in Gingham 400713. S-XXL.
14
|
O NWARDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
Suits that Turn Heads Onward Reserve Atlantic Swimwear
F R E E S H I P P I N G & F R E E R E TU RNS | 15
Piedmont Short Stone washed for a soft, worn-in feel.
Shown with: SHIRT 400707 (p. 6), BELT 100019 (p. 32), & WATCH 300244 at OnwardReserve.com.
16
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
SHORTS
ONWARD RESERVE PIEDMONT SHORT $75 400699 100% cotton. Stone washed. Available in Nantucket Red, Navy, Placid Blue, and Stone. Sizes 32-42.
F R E E S H I P P I N G & F R E E R E TU RNS | 17
Penley Tees Classic Americana for everyday.
18
|
O NWARDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
TEES ONWARD RESERVE PENLEY TEES $29.95 100% cotton. Pocket on front. Printed on Comfort Colors. Sizes S-XXL. Available in: Coca-Cola 200203 Cowboy Reagan 200326 American Flag 200204 Roosevelt 200202 Bobby Jones 400281 Colonial Flag 400361 on model
Shown with: SHORTS 400699 (p. 17).
About the artist: Steve Penley is a native Georgian and one of America's most popular artists. Steve is best known for his iconic, Americana portraits. His signature painting techniques incorporate a unique style of bold color, strong brush strokes, and vivid imagery.
F R E E S H I P P I N G & F R E E R E TU RNS | 19
Nautical by Nature Southern Proper Swimwear
1
2
3
SWIMWEAR
SOUTHERN PROPER SWIM SUITS $79.50. 100% polyester. Elastic waist with durable drawstring. Available in 1 Hydrangea Flags 400726, 2 Navy Riptide 400737, and 3 Madras Flags 400726. S-XXL.
20
|
O NWARDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
O N WA R D R E S E R V E 2 0 1 6 S P R I N G A N D S U M M E R S T Y L E G U I D E
1
2
9
3
4 8
7
6
5
FO R T H E 4 T H O F J U LY G R I LLM AST E R
1 Onward Reserve Golf Visor $29.95 400671, 2 W&P Design Cocktail Shaker $29 200143, 3 Daniel Wellington Watch $195 101242, 4 Onward Reserve Tailored Fit Button Down $98.50 400705, 5 Onward Reserve Penley Tee $29.95 200204, 6 Smathers & Branson Flip Flops $89.50 200422, 7 Ray-Ban New Wayfarer $130 300368, 8 Smathers & Branson Needlepoint Flask $65 100742, 9 Onward Reserve Piedmont Short $75 400699.
F R E E S H I P P I N G & F R E E R E TU RNS | 21
work hard, play hard Our clothes work hard while you have fun. Find out more about our moisture wicking fabrics and selection of styles at OnwardReser ve.com
22
|
O NWARDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
der On models: SHIRT 400710 (p. 37) & SUNGLASSES 400673 (p. 44).
F R E E S H I P P I N G & F R E E R E TU RNS | 23
SHIRTS
ONWARD RESERVE FAIRWAY STRIPE PERFORMANCE POLO $89.95 400706 Moisture wicking, quick dry, Onward Reserve embroidery on left chest. Available in White/Salmon, Placid Blue/White, White/Placid Blue, Aruba Blue/White, & White/Navy. Sizes S-XXL.
24
|
O NWARDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
Shown with: HAT 400647 (p. 49) & SHORT 400725 (p. 27).
the perfect blend OF COMFORT & PERFORMANCE
F R E E S H I P P I N G & F R E E R E TU RNS | 25
Shown with: SHIRT 400710 (p. 37) & BELT 200368 (p. 32).
SHORTS
ONWARD RESERVE PEACHTREE PERFORMANCE SHORT $85 400725 Moisture wicking & quick dry. Easy care. Onward Reserve logo embroidered over back pocket. 8.5” inseam. Available in Navy & Stone. Sizes 32-42.
a fitting pair PEACHTREE PERFORMANCE SHOR TS
F R E E S H I P P I N G & F R E E R E TU RNS | 27
PULLOVERS
PETER MILLAR COTTON/CASHMERE 1/4 ZIP SWEATER $145 400055 95% cotton & 5% cashmere. Available in Tar Heel Blue and Flax. Sizes S-XXL.
a little cashmere MAKES EVERYTHING A LOT BETTER
28
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
Shown with: SUNGLASSES 400673 & 400674 (p. 44), SHIRT 400702 (p. 40), SHORTS 400699 (p. 17) & WATCH 300399 at OnwardReserve.com. F R E E S H I P P I N G & F R E E R E TU RNS | 29
Shown with: SHORTS 400699 (p. 17), SHOES 300347 (p. 33), & BELT 100083 at OnwardReserve.com.
classic fit O U R D E F I N I T I V E WA R D R O B E S TA P L E
30
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
SHIRTS
ONWARD RESERVE CLASSIC FIT BUTTON DOWNS $98.50 100% cotton. Wrinkle free. Our classic fit is a generous cut with button down collar and left chest pocket. Sizes S-XXL. Available in 1 Olsen 400732, 2 Higgins 400735, 3 Parker 400733, 4 Joiner 400734.
1
2
3
4
F R E E S H I P P I N G & F R E E R E TU RNS | 31
BELTS SMATHERS & BRANSON BELT $165 Needlepoint. Brass buckle. Sizes 34-42.
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6
Billfish 100024 Dark N’ Stormy 200037 Old Glory 200368 Front Nine 200034 Golf Flags 200035 Light Blue American Flag 400400 7 Bonefish 200038 8 Fishing Flies 100026 9 Bourbon 100019
SHOES ONWARD RESERVE PENNY LOAFER $184.95 300348 100% bullskin leather upper. Rubber sole. Sizes 8-13.
ONWARD RESERVE COUNTRY CLUB SPECIAL $184.95 200299 100% leather upper. Gold bit with with rubber sole. Sizes 8-13.
ONWARD RESERVE CLASSIC BIT DRIVER $184.95 300347 100% leather. Silver bit. Rubber sole. In Mahogany or Black. Sizes 8-13.
ONWARD RESERVE LACE DRIVER $184.95 400389 100% leather upper with driver sole. Sizes 8-13.
best foot forward O N WA R D R E S E R V E L OA F E R S A N D D R I V E R S F R E E S H I P P I N G & F R E E R E TU RNS | 33
lightweight linen SOUTHERN PR OPER GENTLEMAN’S JACKET 34
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
BLAZER THE SOUTHERN PROPER GENTLEMAN’S JACKET $395 400738 Linen/wool blend in Blue/White stripe. Sizes 36-44.
Shown with: SHIRT 400001 (p. 40), SUNGLASSES 400673 (p. 44), PANTS 400449 (p. 43), WATCH 100154 & BELT 100083 at OnwardReserve.com. Opposite page: SHIRT 400708 (p. 37).
Shown with: SWIMWEAR 400712 (p.14), SHORTS 400725 (p. 27), SUNGLASSES 400633 & 400676 (p.44), & COOLER 400468 at OnwardReserve.com.
36
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
SHIRTS
ONWARD RESERVE PERFORMANCE BUTTON DOWN $115 Moisture wicking, quick dry. Button down collar. Embroidery on left chest pocket. Available in Salmon 400708, Zephyr Green 400709, & Azure Blue 400710. Sizes S-XXL.
seize the day IN OUR PERFORMANCE BUTTON DOWNS
F R E E S H I P P I N G & F R E E R E TU RNS | 37
38
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
On model: SHIRT 400701 (p. 40), PANTS 400449 (p. 43), & SUNGLASSES 400676, BELT 100083, WATCH 300399 at OnwardReserve.com.
UNWIND BY THE BAY G R A B A C O C K TA I L A N D H E A D T O T H E D O C K . W E H AV E E V E R Y T H I N G Y O U N E E D F O R L O N G , S U N N Y D AY S A N D WA R M , S TA R R Y N I G H T S .
F R E E S H I P P I N G & F R E E R E TU RNS | 39
1
2
5
3 4 6
7
SHIRTS ONWARD RESERVE TAILORED FIT BUTTON DOWNS $98.50 100% cotton. Button down collar. Embroidery on left chest pocket. If in between sizes, we recommend ordering a size up. Sizes S-XXL. 1 2 3 4 5 6 7
Palm 400702 Naples 400701 Clearwater 400700 Alys 400001 Sarasota 400703 Manasota 400704 Marco 400705
Shown with: SHORTS 400699 (p.17) & WATCH 300244 at OnwardReserve.com.
TAILORED FIT BUTTON DOWNS B R I G H T P L A I D S & G R A P H I C PAT T E R N S T R I M M E D T O P E R F E C T I O N
F R E E S H I P P I N G & F R E E R E TU RNS | 41
Shown with: SHIRT 400705 (p. 40), SHOES 300347 (p. 33), & BELT 100083 & WATCH 300399 at OnwardReserve.com.
WALKING TALL O U R P I E D M O N T PA N T H A S A N AT H L E T I C F I T A N D C O M E S I N C O L O R S F O R A N Y O C C A S I O N.
42
|
O NWARDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
PANTS ONWARD RESERVE PIEDMONT PANT $115 400449 100% cotton. Comes in Navy, Stone & Nantucket Red. Available in 30-34” inseam & 32-42” waist.
F R E E S H I P P I N G & F R E E R E TU RNS | 43
SUNGLASSES
KREWE DU OPTIC Prescription ready. 100% UVA/UVB protection. From front to back: Conti Black $275 4000675, Conti Zulu $255 400674, Breton Black $215 400673, Breton Blonde Tortoise $275 400633.
STUDIO PRODUCT SHOT: INSET Krewe sunglasses- (5 styles)
KREWE DU OPTIC HANDMADE QUALIT Y & OPTIMUM LENSES T H AT R E V E A L Y O U R S T Y L E . 44
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
Shown with: SHIRT 400709 (p. 37).
F R E E S H I P P I N G & F R E E R E TU RNS | 45
SHIRTS PRO STRIPE PERFORMANCE POLO $89.95 400711 Moisture wicking quick dry. Embroidery on left chest. Available in Salmon/Placid Blue, Placid Blue/White, Placid Blue/Aruba Blue, Aruba Blue/White. Sizes S-XXL. Shown with: SWIMWEAR 400712 (p. 14) & WATCH 101242 at OnwardReserve.com.
STRIPES THAT WORK INTRODUCING OUR PRO STRIPE PERFORMANCE POLO
46
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
F R E E S H I P P I N G & F R E E R E TU RNS | 47
TOP IT ALL OFF O N WA R D R E S E R V E H AT S
HATS
ONWARD RESERVE HAT Adjustable. Available in American Flag Hat $24.95 400402 available in White and Navy, American Flag Trucker Hat $29.95 400649, Logo Embroidered Hat $24.95 400479 available in Stone and Navy.
48
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
O N WA R D R E S E R V E 2 0 1 6 S P R I N G A N D S U M M E R S T Y L E G U I D E
1
2 3
11
10
4
D R E SS FO R
9
T H E S CO R E YO U WA N T...
5 6
8
7
1 Pro Stripe Performance Polo $89.95 400711, 2 Breton Blonde Tortoise Sunglasses $275 400633, 3 Carry On Cocktail Kit $24 400393 at OnwardReserve.com, 4 Performance Logo Hat $29.95 400647, 5 Golf Flags Belt $165 200035, 6 Classic Bit Driver $184.95 300347, 7 Front Nine Belt $165 200034, 8 Peachtree Performance Short $85 400725, 9 Golf Cart Coaster Set $75 100799 at OnwardReserve.com, 10 Wood Golf Club Bottle Opener $75 200067 at OnwardReserve.com, 11 Bluegrass Cologne $76 300372 at OnwardReserve.com. F R E E S H I P P I N G & F R E E R E TU RNS | 49
We love seeing how you live the Onward Reserve lifestyle! Connect with Onward Reserve via social media for online deals, upcoming events, and more. Whether you're traveling the world or having a backyard barbeque, we want to see how you make #onwardreserve yours!
Follow us @onwardreserve
50
|
O NWA RDRESERV E.COM
|
8 8 8 5 4 3 5 02 2
Share your lifestyle. Discover #onwardreserve. Follow us on Facebook, Instagram, and Twitter @onwardreserve.
F R E E S H I P P I N G & F R E E R E TU RNS | 51
PRST STD US POSTAGE
PAID
ONWARD RESERVE
3072 Early St., Suite 200 Atlanta, GA 30305
CUSTOMER NUMBER
SOURCE CODE
SHOP ALL OF OUR STYLES ONLINE AT
OR TALK TO A REAL PERSON
OnwardReserve.com
1.888.543.5022
AND ENJOY FREE SHIPPING & RETURNS.
MORE COLORS AND STYLES AVAILABLE ONLINE.
SWIMWEAR ONWARD RESERVE ATLANTIC SWIM SUITS $75 Lined. 2 side pockets. 1 rear pocket. Available in Gingham 400713, and in Salmon, Azure Blue & Zephyr Green 400712. S-XXL.