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Our Fall 2015 collection was inspired by the colors, the people and the traditions of the Georgia and South Carolina low country. One of my favorite places in the world, the Chechessee Creek Club, was a perfect backdrop for our design sessions and our photo shoot. It is the gold standard of understated excellence and a very comfortable home away from home for the Onward Reserve team. We spent our daytime hours either on the course or overlooking the creekside marsh. We spent our nights by the fire. We got lost in the history of nearby Savannah. I hope you enjoy our Fall 2015 collection as much as we enjoyed putting it together. I am proud of our entire offering this season, but perhaps most excited about our new flannel shirts. We cut and finished them like our tailored fit button downs so that you can wear them with jeans or khakis. They have the look and feel of classic flannel material but are lightweight enough to wear in the low country. You are going to love them. We are excited to be settled in Georgetown and to have opened our seventh location at Ponce City Market in Atlanta. Stay tuned for additional location announcements! Onward and Upward.
Co-Founder + CEO @tjcallaway4
OnwardReserve.com EN J OY F RE E S H I P P I N G & R E T U R N S . TALK TO A REAL PERSON
1.888.543.5022 ATHENS, GA Downtown
ATLANTA, GA Buckhead Ponce City Market
THOMASVILLE, GA Downtown
CHARLOTTE, NC Park Road Shopping Center
CHATTANOOGA, TN Warehouse Row
GEORGETOWN, DC Wisconsin Avenue
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From Rustic to Refined WHETHER YOU'RE GOING OUT FOR A HOLIDAY PARTY OR STAYING HOME BY THE FIRE, WE'VE GOT EVERYTHING YOU NEED TO LOOK GOOD AND STAY WARM THIS SEASON.
On model: SHIRT 400444 (p. 36), PANT 400449 (p. 37 ), JACKET & POCKET SQUARE at OnwardReserve.com
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JACKET BARBOUR BEAUFORT WAXED COTTON JACKET $399 100046 Corduroy collar. Game pouch. Barbour tartan lining. Sizes 34-50. Shown with: SHIRT 400416 (p. 17), PANT 400449 (p. 37), BELT Martin Dingman 100083 at OnwardReserve.com
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Compliments welcome. BUT THANKS TO THE WAXED COTTON, RAIN, WIND, AND COLD ARE NOT.
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We love all our plaids equally. IT'S HARD TO CHOOSE BETWEEN THE CLASSICS.
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ONWARD RESERVE CLASSIC FIT BUTTON DOWNS $98.50 100% cotton. Wrinkle free. Our classic fit is a generous cut with button down collar and left chest pocket. Sizes S-XXL. 1 Rhodes Gingham 400429 2 Pine Plaid 400430 3 Carolina 400431 4 Bayside Plaid 400432 5 Woodland Check 400433
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Shown with: PANT 400449 (p. 37), BELT Martin Dingman 100080 at OnwardReserve.com
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Tailoring served neat. CHEERS TO THIS SEASON’S FINEST SPORT COAT.
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GENTLEMAN’S JACKET SOUTHERN PROPER RED CHECK SPORT COAT $395 400434 100% wool. In red and navy gingham. Sizes 38R-46. Shown with: SHIRT 400415 (p. 17), PANT 400449 (p. 37).
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On model: SHIRT 400436 (p. 23), PANT 300346 (p. 42), PULLOVER 400439 (p. 29).
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Style, character, and quality to boot. PERFECT FOR TOWN OR COUNTRY.
BOOTS DUBARRY KERRY BOOT $399.95 100125 Leather sole. Lined with Gore-Tex. In Walnut or Chestnut. Sizes 9-12.
DUBARRY WICKLOW BOOT $299.95 100124 Leather sole. Lined with Gore-Tex. Sizes 9-12.
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Microfiber fleece with suede shoulder patches. A LITTLE SOMETHING EXTRA FOR THE VEST THAT ALREADY HAD EVERYTHING.
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VEST ONWARD RESERVE THE THOMAS MICROFIBER FLEECE $199 400455 Suede shoulder patches. Quilted pockets. Plaid lining. Tonal logo bear embroidery on back yoke. Sizes S-XXL. Shown with: SHIRT 400429 (p. 08), PANT 400449 (p. 37)
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Button downs that are up for anything. FROM COTTON BROTHERS
Shown with: PANT 400449 (p. 37), BELT Martin Dingman 100083 at OnwardReserve.com 16
SHIRTS
COTTON BROTHERS BUTTON DOWNS $89.95 100% cotton. Tailored fit with button down collar. Cotton Brothers logo embroidered on left chest pocket. Sizes S-XXL. 1 Red Double Stripe 400415 2 Red/Navy Gingham 400416 3 Hunter Double Stripe 400417 4 Turquoise/Navy Gingham 400418 5 Hunter Plaid 400419
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Everyday comfort all season long. SOUTHERN PROPER PULLOVERS
1 Old Glory 18
2 Polar
3 Blue Grass
PULLOVERS SOUTHERN PROPER PULLOVER Fleece. Banded wrists and waist. Pocket with snap closure. Sizes S-XXL. $125 1 Old Glory 400452 3 Blue Grass 400454 $145 2 Polar 400453 Shown with: Southern Proper Tartan Hat 400459 at OnwardReserve.com. 19
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Think outside.
An unexpected adventure is just around the bend.
On model: SHIRT 400441 (p. 36), PANT 300346 (p. 42), VEST 400438 (p. 26), WATCH 400178 (p. 50), BELT 300343 (p. 53).
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SHIRT ONWARD RESERVE THE JASPER FLANNEL $98.50 100% cotton. Left chest pocket. Tailored fit. Button down collar. 1 Navy 400435 2 Red 400436 3 Grey 400437 Sizes S-XXL. Shown with: PANT 400449 (p. 37), BELT La Matera 200499 at OnwardReserve.com.
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The Jasper Flannel Our three timeless plaids, cut like a tailored fit button down, offer lightweight warmth and a classic feel.
1 Navy
3 Grey
2 Red
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We’ve got the winter blues. Denim so perfect, it's fit for all mankind.
1 Brett
2 Austyn LA Dark
JEANS SEVEN FOR ALL MANKIND 100% denim. Roomy through hip and thigh. 1 Brett $169 100069 2 Austyn LA Dark $178 100070. Waist sizes 32-42".
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Shown with: PULLOVER 400439 (p. 29), SHIRT 400446 (p. 36), WATCH 400178 (p. 50), BELT 300264 (p. 50).
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The Rabun Quilted Vest Your new favorite layer.
VEST
ONWARD RESERVE THE RABUN QUILTED VEST $145 400438 Quilted with
corduroy collar and two exterior pockets. Available in Black, Navy, and Bark. Sizes S-XXL.
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Shown with: PANT 300346 (p. 42), SHIRT 400437 (p. 23), WATCH 400264 (p.51), BELT Martin Dingman 100083 at OnwardReserve.com.
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Shown with: PANT 400449 (p. 37) SHIRT 400448 (p. 36)
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Our quarter zip is chock-full of details. A little suede goes a long way.
PULLOVERS THE JACKSON COTTON QUARTER ZIP $110 400439 100% cotton. Leather, logo embossed zipper pull. Sueded zipper detail. Available in Navy, Olive, and Rock. Sizes S-XXL.
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T H E H I S T O R Y A N D I N S P I R AT I O N B E H I N D
The Onward Store and restaurant opened in the heart of the Mississippi Delta. The historic country store became a staple in the community for residents and hunters alike.
1913
Theodore Roosevelt 26th President of the United States
1902 President Theodore Roosevelt went to Onward, MS, for a hunt in which he refused to shoot a captured bear. A few days later, newspapers began running cartoons of the President refusing to shoot the bear and the beloved Teddy Bear toy was born!
2010 Our founders William VanDevender, Will Watts and TJ Callaway spent time hunting together in Onward, MS. They fell in love with the area and the Onward Store's delicious burgers.
Cartoon by Clifford Berryman, The Washington Post, 1902
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The Onward Store in Onward, Mississippi
2012 The original Onward Store was purchased and carefully renovated by Billy and Mollie VanDevender of Jackson, MS.
Photos by The Scout Guide Jackson. Special thanks to Mollie VanDevender.
2014 We adopted the bear as our logo to represent
2012
the famous bear Teddy Roosevelt refused to kill in Onward, MS over 100 years ago.
Onward Reserve was founded in Athens, GA. It was named with Onward, MS, and that famous hunt in mind.
T.J Callaway Co-Founder + CEO of Onward Reserve Photo by Caroline Fontenot
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Transitional Style Stock up on lightweight layers and classic must-haves.
On model: PULLOVER 400451 (p. 38), SHIRT 400419 (p. 17), PANT 300346 (p. 42), SUNGLASSES 400387 (p. 51), SHOES 400389 (p. 44).
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Laid-back luxury. Peter Millar Cashmere Sweaters
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SWEATER PETER MILLAR V-NECK CASHMERE SWEATERS $295 100128
100% cashmere.
Ribbed detailing at neck, cuffs and waist. Available in Navy and Charcoal. Sizes S-XXL. Shown with: SHIRT 400443 (p. 36), PANT 300346 (p. 42), BELT 300343 (p. 53), SUNGLASSES 400387 (p. 51).
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SHIRTS
ONWARD RESERVE TAILORED FIT BUTTON DOWNS $98.50 100% cotton. Tailored fit with button down collar. Embroidered Bear logo on left chest pocket. True to size. If inbetween sizes, we suggest ordering up. Sizes S-XXL. 1 Ridgeland 400440 2 Ponte Vedra 400441 3 Fripp 400442 4 Edisto 400443 5 Broadfield 400444 6 Daufuskie 400445 7 Hampton 400446 8 Brunswick 400447 9 Sawgrass 400448
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Stripes, checks, or solids. Tailor your wardrobe to fit your lifestyle.
PANTS
ONWARD RESERVE PIEDMONT PANT
$115 400449 100% cotton. Signature gingham
lined waist. Bear embroidered above back left pocket. Available in 30-34” inseam and 32-42” waist.
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Casually handsome. It's never been so easy to look this good.
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PULLOVER ONWARD RESERVE THE DAVIDSON FLEECE QUARTER ZIP $125 400451 100% cotton. Grey bear logo on back yoke. Leather, logo embossed zipper pull. Available in Navy and Black. Sizes S-XXL.
Shown with: SHIRT 400435 (p. 23), PANT 400449 (p. 37). 39
Shown with: SHIRT 400440 (p. 36), PANT 400449 (p. 37), BELT 300264 (p. 50).
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Greet the day with confidence. The Highland Quilted Jacket is ready for anything.
JACKET ONWARD RESERVE THE HIGHLAND QUILTED JACKET $195 400450 Corduroy collar with fleece lined interior. Adjustable waist snap. Available in Black and Navy. Sizes S-XXL.
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Versatile. Durable. Memorable. Duck Head’s George Corduroy Pant
Appalachian
Cedar
Annapolis
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Shown with: SHIRT 400419 (p. 17), BELT Martin Dingman 100083 at OnwardReserve.com.
PANTS DUCK HEAD THE GEORGE CORDUROY $140 300346 100% cotton. Five pocket, 14 wale corduroy with a 32� inseam. Available in Appalachian, Cedar, and Annapolis. Waist sizes 32-42". F R E E S H I P P I N G & F R E E R E TU RNS | 43
Design your look from the ground up.
SHOES ONWARD RESERVE LACE DRIVER $184.95 400389 100% leather upper with rubber outsole. Sizes 8-13. ONWARD RESERVE CLASSIC BIT DRIVER $184.95 300347 100% leather. Silver bit. Rubber sole. In Mahogany or Black. Sizes 8-13. ONWARD RESERVE SUEDE PENNY LOAFER $184.95 300348 100% bullskin leather upper with "Onward Reserve" stamped rubber outsole. Sizes 9-12.
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TEES ONWARD RESERVE LONG SLEEVE PENLEY TEES $34.95 100% cotton. Pocket with Onward Reserve logo on front left chest. Printed on Comfort Colors. Sizes S-XXL. 1 AMERICAN FLAG 300363 2 COWBOY REAGAN 300188 3 COCA-COLA 300246 Shown with: PANT 300346 (p. 42).
About the artist: Steve Penley is a native Georgian and one of America's most popular artists. Steve is best known for his iconic, Americana portraits. His signature painting techniques incorporate a unique style of bold color, strong brush strokes, and vivid imagery.
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Holiday Gift Guide
HE RE I T I S . YOUR HOL I DAY S HOPPI N G S E A S ON M A DE E A S Y. We've carefully curated some of our favorite items, so you're sure to find the perfect gift for that special someone.
1 Brackish Feather Bow Tie $185 101926 2 Onward Reserve Hampton Button Down $98.50 400446, 3 Sydney Hale Cedarwood + Vanilla Candle $30 300286, 4 Onward Reserve Piedmont Pant $115 400449, 5 La Matera Mendoza Belt $145 200497, 6 Onward Reserve Lace Driver $184.95 400389, 7 Filson Travel Kit $95 100041, 8 Guide to Urban Moonshining $24.95 400161, 9 Otis + Eleanor Bluetooth Speaker $140 200524.
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1 Smathers & Branson Yellow Lab Belt $165 100690, 2 Onward Reserve Classic Bit Driver $184.95 300347, 3 Smathers & Branson Santa Fe Belt $165 300264, 4 Jasper Flannel $98.50 400436, 5 Shinola Watch $550 400178, 6 Carry on Cocktail Kit The Old Fashioned $24 300402, 7 Thomas Microfiber Vest $199 400455, 8 Iron Golf Club Bottle Opener $60 200068, 9 Wood Golf Club Bottle Opener $75 200067
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10 Barbour Scarf & Glove Set $79 400524, 11 Onward Reserve Logo Hat $24.95 400479, 12 Farmhouse Pottery Catch All Tray $55 400184, 13 KREWE du Optic Franklin Polarized Sunglasses $255 400387, 14 Shinola Watch $600 400264, 15 Onward Reserve Button Down $98.50 400441, 16 Jack Black Beard Lube $17 100118, 17 Izola Letter Opener $18 300208, 18 Onward Reserve Jackson 1/4 Zip $110 400439
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HE DOESN'T
T URN S OUT, A L RE A DY HAV E E V E RY T HI N G . 11
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D ON'T WORRY, W E D ID N' T FORGET THE
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1 Barbour Ladies Beadnell Jacket $379.95 101218, 2 Shinola Journals $9 300396, 3 KREWE du Optic Charles Sunglasses $165 400378, 4 Barbour Scarf & Glove Set $79 400524, 5 Speakeasy Perfume $85 107154, 6 Daniel Wellington Classic St. Mawes Watch $229 100154, 7 Dubarry Galway Boots $489 101224
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DESERVES MORE
BE CAUS E HE T HA N A N OT HE R PA I R OF S OCKS . 2 1
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1 Onward Reserve Rabun Vest $145 400438, 2 Cotton Brothers Button Down $89.95 400418, 3 50 Places to Play Golf $24.95 400160, 4 Original Whiskey Ball $23.95 101255, 5 Cambridge NATO Strap Watch $195 101242, 6 Onward Reserve Penny Loafers $184.95 300348, 7 Smathers & Branson Moose Flask $65 300270, 8 La Matera Diplomatico Belt $145 300343, 9 Moonshine Cologne $76 100123, 10 Multi Tool $39.95 107196, 11 Duck Head George Corduroy Pants $140 300346 F R E E S H I P P I N G & F R E E R E TU RNS | 53
We love seeing how you live the Onward Reserve lifestyle! Connect with Onward Reserve via social media for online deals, upcoming events, and more. Whether you're traveling the world or having a backyard barbeque, we want to see how you make #onwardreserve yours!
Follow us @onwardreserve
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Share your lifestyle. Discover #onwardreserve. Follow us on Facebook, Instagram, and Twitter @onwardreserve.
+ This year we partnered with CURE to help in their fight against childhood cancer. All proceeds of this limited edition Onward Reserve + CURE button down benefit the fight against childhood cancer.
TOM GLAVINE MLB Hall of Fame
STEVE PENLEY Iconic Artist
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PRST STD US POSTAGE
PAID
ONWARD RESERVE
3072 Early St., Suite 200 Atlanta, GA 30305
CUSTOMER NUMBER
SOURCE CODE
SHOP ALL OF OUR STYLES ONLINE AT
OR TALK TO A REAL PERSON
OnwardReserve.com
1.888.543.5022
AND ENJOY FREE SHIPPING & RETURNS.
MORE COLORS AND STYLES AVAILABLE ONLINE.
SCAN TO SHOP OUR MOBILE SITE.
SHOES CLASSIC BIT DRIVER $184.95 300347 100% leather. Silver bit. Rubber sole. In Mahogany or Black. Sizes 8-13.
LACE DRIVER $184.95 400389 100% leather upper with rubber outsole. Sizes 8-13.
SUEDE PENNY LOAFER $184.95 300348 100% bullskin leather upper with "Onward Reserve" stamped rubber outsole. Sizes 9-12.