How Content Marketing Sets New Trends in the Marketing World

Page 1

OolongMarketing.com

How Content Marketing Sets New Trends in the Marketing World


OolongMarketing.com

What does Content Marketing have to offer to qualify as a new trend and replace traditional marketing?


OolongMarketing.com

According to the Content Marketing Institute, marketers have shared more business information on social media in the last year.


OolongMarketing.com

“Content marketing is a technique in which relevant content is created for the purpose of attracting a defined target market to a desired profitable action.�


OolongMarketing.com

The principle behind content marketing is if customers are treated intelligently, they will reward you with their patronage and loyalty.


OolongMarketing.com

Intelligent marketers have now learned that content marketing is no longer a choice; IT IS A

MUST!


OolongMarketing.com

Information should affect customers so they can share it with others, making your content viral.


OolongMarketing.com

80% 80% of business decision makers prefer to get company information in a series of articles rather than an advertisement.


70% say content marketing makes them feel closer to the company while 60% say it helps them make better product decisions.

OolongMarketing.com


OolongMarketing.com

The most popular means of content marketing in use are article posting, social media, blogs, eNewsletters, videos, case studies, and in-person events.


OolongMarketing.com

The metrics used to measure the success of these activities is, most often, WEB TRAFFIC.


OolongMarketing.com

Marketing’s focus has now become branding rather than selling.


OolongMarketing.com

Great content is the future.


OolongMarketing.com

If you’re still not convinced, you will end up last in line, or not even in it at all.


OolongMarketing.com

VISIT our SITE for more information on Content Marketing.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.