Agenda (Part 2)
Part 2 (Day 2) Revisit day 1 Competitor research for link building Recommended business directories Social media, blogging and content marketing Getting to grips with Google and Bing Webmaster Tools 301 redirects, canonical tags and duplicate content Getting the most from Google Analytics Things you can do to improve click-throughs and conversions SEO plugins and best practice Joomla, WordPress or Magento (if applicable) Social media best practices and tools (time permitting) Questions and Answers
