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Table of Contents Introduction Section 1: Facebook Remarketing Basics Chapter 1: What is Remarketing and why should you use it? Chapter 2: Why use Facebook for Remarketing? Section 2: Setting everything up before creating Audiences Chapter 3: The Customer File Chapter 4: Website Traffic Chapter 5: App Activity Chapter 6: Engagement on Facebook Section 3: Creating Facebook Audiences Chapter 7: Creating an audience from the Customer File Chapter 8: Creating an audience from Website Traffic Chapter 9: Creating an audience from App Activity Chapter 10: Creating an audience from Engagement on Facebook Chapter 11: Creating Lookalike Audiences Chapter 12: Creating Saved Audiences Section 4: Additional Tips to consider Chapter 13: 10 do's you should consider for a successful Facebook Remarketing venture Chapter 14: 10 don’ts you should avoid for a successful Facebook Remarketing venture Chapter 15: Premium Facebook Remarketing tools and Services Conclusion Top Facebook Remarketing Resources Special Offer
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Introduction:
Welcome to the latest and very easy to apply Facebook Remarketing 2.0 Training, designed to take you by the hand and walk you through the process of getting the most out of Facebook Remarketing. I’m very excited to have you here, and I know this will be very helpful for you. This exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate Facebook Remarketing, the easiest way possible, using the most effective tools and in the shortest time ever. This is exactly what you are going to learn: This training is comprised of 15 premium quality training chapters organized into 4 sections.
Section 1: Facebook Remarketing Basics In Chapters 1 and 2, we will talk about: What is Remarketing, why you should use it, and why use Facebook for Remarketing?
Section 2: Setting everything up before creating Audiences
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In Chapters 3 through 6, we will talk about: The Customer File, Website Traffic, App Activity, and Engagement on Facebook.
Section 3: Creating Facebook Audiences In Chapters 7 through 12, we will talk about: Creating an audience from the Customer File, creating an audience from Website Traffic, creating an audience from App Activity, creating an audience from Engagement on Facebook, creating Lookalike Audiences, and creating Saved Audiences.
Section 4: Additional Tips to consider In Chapters 13 through 15, we will talk about: 10 do's you should consider for a successful Facebook Remarketing venture, 10 don’ts you should avoid for a successful Facebook Remarketing venture, and premium Facebook Remarketing tools and Services. Well, it’s time for you to get the most out of Facebook Remarketing for your business. I know you'll love this training. To Your Success, Oparach Kung Ming
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Section 1 Facebook Remarketing Basics
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Chapter 1: What is Remarketing, and why you should use it Remarketing or retargeting consists of the ability to reach people who have already shown interest in your business before, such as a purchase, visit to your website, opted into any of your landing pages, used any of your apps, or even shown interest in any particular social profile. The main objective of remarketing is to keep in touch with those customers or potential customers, so they can eventually decide to convert due to your advertising strategies. Remarketing is an action taken by companies to remarket a product or service to individuals that decline a particular conversion event. The company remarkets the product to improve sales and rekindle interest to those in need of convincing. Many brands use this excellent marketing strategy. It's proven repetitive advertising with different focuses or resources used to gain more customers.
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Thanks to technological advances which allow you to find a large number of customers and grow your audience, remarketing has seen a resurgence and all kinds of brands are currently making use of it and getting amazing results.
How does it work? Remarketing can be presented in different ways: Creative Remarketing is when a brand displays an ad to someone that didn’t convert previously. The strategy of the advertiser in this case, will be to take another shot with a more creative and better ad than before with the objective to convert this person. Search Remarketing is when a consumer searches using keywords and finds a website but doesn’t enter this website. Then, the customer gets retargeted based on the search keywords he used before. A Remarketing Site is when a possible consumer visits a brand's website, but doesn’t convert (or doesn’t buy anything). Then, the brand displays ads with offers (or other strategies) to try to convert the customer.
How is this achieved? Simply, with what is known as an HTTP cookie. An HTTP cookie is a small bit of code that will help you save data. For example, if you have an online store and people visit your website, those who visited your website have a browsing history “cookie” placed in their web browser. You can make use of remarketing cookies by using remarketing tools and services available online, and with the cookies information you can know the browsers that visited your website and display ads more often to these people. Page 10
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Benefits Reach Highly Targeted Audiences With remarketing, you have the ability to target a specific audience with a specific objective and a powerful message. You can create highly targeted, customized ad campaigns depending on the type of audience you’re reaching by targeting specific audiences on their interests and enhancing your remarketing efforts. Higher conversion rates Remarketing will help you drive visitors and convert them by increasing your chances of sales. Many people visit websites and don’t convert immediately. When you remarket to these prospects from your target audience, you can keep them and engage them with your brand. Remarketing is amazing for a higher conversion rate for your advertising campaigns. Reduce Loss To spend effectively and engage qualified customers to be converted, you must know exactly who you need to reach to get the results you want. This helps you find and re-engage visitors. You can get a lot better results than a standard campaign.
Shocking Facts In a study that evaluated various strategies in terms of the average lift in search activity generated for an advertised brand, retargeting represented the highest lift in trademark search behavior at 1,046%. (source) Page 11
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Nearly 3 out of 5 U.S. online buyers said they notice ads for products they looked up on other websites. (source) 30% of consumers have a positive reaction to retargeted ads vs. 11% who feel negatively about them, 59% had a neutral reaction. (source) 1 in 5 marketers dedicate budget for retargeting. (source) Retargeting can boost ad response up to 400%. (source) 46% of search engine marketing professionals believe retargeting is the most underused online marketing technology. (source) E-mail retargeting CTRs and conversion rates are anywhere from 3 to 5% higher with upsells, as compared to standard site retargeting. (source) Online consumers are open to receiving behaviorally retargeted ads. While the majority of consumers (60%) remain neutral about the topic of retargeting ads, 25% enjoy them because they remind them of what they were looking at previously. (source) CPG company Kimberly-Clark relies on retargeting, saying it is seeing 50 to 60% higher conversion rates among consumers who have been retargeted. (source) The average click-through rate for display ads is 0.07%, and the average click-through for retargeted ads is about 0.7%. (source) Web site visitors who are retargeted with display ads are 70% more likely to convert on your Web site. (source) Retargeting can boost ad response up to 400%. (source)
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Retargeted customers are 4 times more likely to convert than new customers. (source) Retargeted ads have led to a 1,046% increase in branded search. (source) Web visitors who have been retargeted with display ads are 70% more likely to convert (source) Websites see a 726% lift in site visitation after 4 weeks of retargeting exposure (source) Retargeting can increase conversion rates by as high as 147% (source) 72% of online shoppers are likely to abandon their carts before checking
out. Without retargeting, only 8% of those customers return to complete their transaction. (source)
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Chapter 2: Why use Facebook for Remarketing? Why Facebook? Well, simply put, Facebook is the most used social network worldwide, and it is the most effective advertising platform that any brand can use. Besides that, Facebook Offers you Remarketing. Yeah, there are different types of ads that Facebook provides for you to precisely implement remarketing. Facebook has made it possible for you to show your ads exactly to the people you want, who had already shown interest in your business in several different ways. Thanks to Facebook being the largest social media in the world, there is a huge possibility you'll find all of your existing and potential customers browsing this social media monster, and getting engaged by your retargeting ads. They spend a lot time there, see ads related to their interests and may take action with you in mind as an option when they want to buy something! This gives you more space to find new customers, or engage those who have seen your business somewhere else online.
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Understanding the Facebook advertising platform is one of the most productive practices you can do to grow your business, and that’s why you're here now!
What Remarketing Services does Facebook offer? Facebook offers you absolutely amazing remarketing services to reach the people who matter to you the most. Remarketing on Facebook is called Custom Audiences. Facebook offers you four different opportunities to remarket to your current and future prospects. Customer File: With this remarketing feature, you can use a customer file to match your customers with people on Facebook, and create an audience from those matches. Website traffic: With this remarketing feature, you can create a list of people who visit your website or view specific web pages. App Activity: With this one, you can create a list of people who have taken a specific action in your app or game. Engagement on Facebook: With this new feature, you can create a list of people who have engaged your content on Facebook. The intention of all these features is to remarket by using regular Facebook Ads. Besides this, Facebook offers you two other features to help you get the most out of Remarketing. Lookalike audiences: With this one, you can reach new people who are similar to audiences you already care about. You can create a lookalike audience based on people who like your Page, conversion pixels or any of your existing Custom Audiences. Page 15
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Saved audiences: With this one, you can save your commonly used targeting options for easy reuse. Choose your demographics, interests and behaviours, then save them to reuse in future advertisements.
Awesome Benefits Drive more conversions Creating custom audiences to target website visitors who didn’t convert is an amazing way to stay in contact with them. They already have an idea about you, but converting first-time visitors into buyers takes time. With promotions and interactive ads on Facebook, you can change that! Maybe not all of them, but Facebook opens the door for you to convert anyone, even exclude those that have already converted. Flexible Budget Compared to search engines, Facebook remarketing has a lower cost per click. Facebook is social media, you'll expose your ad to users while they're seeing friends on shares, and you choose how much you want to pay for this service. You can invest a low cost per click and grow your bidding, while you’re getting results and growing your business. Increase your reaching opportunities With Facebook, you can reach those who behave like the audience you have already focus upon, and you know can give you the results you want depending on their actions. Do this when creating a lookalike audience to reach potential customers a lot quicker.
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Campaign Control With Facebook Ads advertising, you can avoid advertising fatigue. By being creative, you can edit your campaign at any time, update your ads, customize your audience, change the type or ads you’re using and your campaign strategy Widespread Analytics You’ll have a wide space of analytics to test whether something works or not BEFORE you launch the ad. You can do this by accessing the data through the “insights” tab. Facebook will provide you the necessary information, so you don’t have to struggle between conversion rates and other social metrics. You can also watch how it compares with the competition.
Shocking Facts When looking at more than 1 billion impressions from 547 advertisers running retargeting campaigns on Facebook's right-hand side, Facebook News Feed, and standard Web retargeting, after just one month, Facebook's News Feed accounted for 15% of clicks, despite having just 0.5% of the total ad impressions. (source) Click-through conversion rates for retargeted Facebook ads were slightly lower at 9% under Web retargeting and 16% lower than right-hand side conversion rates. (source) 67% of online advertisers are now using Facebook exchange for retargeting (source) Facebook ad clicks are increasing 70% year over year, and ad click-through rates are increasing 160%. (source) Page 17
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There are 1.083 billion daily active users. (source) 47% of Facebook users only access the platform through mobile. (source) 83% of parents on Facebook are friends with their children. (source) Worldwide, 38.6% of the online population use Facebook. (source) Facebook takes up to 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined. (source) There are 50 million active small business Pages. (source) However, there are only 2.5 million of those businesses paying to be ‘active advertisers’. (source) Although 75% of brands will pay to promote posts. (source) Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015. (source) 78% of Facebook advertising revenue comes from mobile ads. (source) The average advertisement click through rate on Facebook is 0.9%. (source) Although adding a CTA button can lift click-through-rates by 2.85 times. (source) In 2015, Facebook’s average advertising revenue per user was $11.96. (source) 49% of users like a Facebook page to support a brand they like. (source) Videos earn the highest rate of engagement, despite only making up 3% of content. (source) Mobile advertising represents 80% of Facebook’s advertising revenue. (source)
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Section 2 Setting everything up before creating Audiences
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Chapter 3: The Customer File
Before taking advantage of the Remarketing Power Facebook offers you with Custom Audiences, there are four things you need to have ready. If you don’t have them, it will be impossible for you to set up a Custom Audience. Those four things you need to have and already giving you positive results are a Customer File, a traffic getting website, an active working app, and live, socially active Facebook Content.
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Let’s start with the Customer File. Access the complete version of the training clicking here
Chapter 4: Website traffic
When using Facebook remarketing with custom audiences, you can retarget people that have visited your site. That’s why it’s very important for you to get website traffic. Here are some tips, so you can be up and running a successful remarketing campaign in Facebook. Page 21
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Now, if you don’t have your own website, go and create it now! Once you have it done, you can send some traffic to it.
Some Free Ways to send traffic to your site: Article Posting Any type of website needs this! Even if you’re an online store, you can post articles with quality content that visitors will consider relevant. Forum Commenting Commenting on Forums in conversations related to your website is an awesome practice. You can share your posts, or offer a product, but please, do not spam. Only share once in a while, but answering questions and helping others by offering your service will be beneficial. Video Uploading Upload videos to get the most out of video traffic. You can join YouTube for that. YouTube is an amazing platform, and the most used search engine after Google. You can create a channel to upload videos based on highly searched keywords about your brand, optimize those videos for top search engine ranking, and enjoy free traffic to your site. SEO Page 22
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Search Engine Optimization consists of optimizing your webpage to get traffic by ranking in the first page of search engine results. For this, you need to make great use of keywords in all the content of each webpage. You'll need really good training if you want to apply this process yourself. It's not that difficult, but you need to do exactly what is required. Social Media You can grow your brand by creating business accounts on social sharing sites, and send social media followers to your site. Join all of the social media platforms you can. Look for followers interested in your topic, add them as friends, and share relevant content with them once a day. Be short in your social posts, and make an intro, so they'll be interested in reading the rest of your website.
Some Paid Ways to send traffic to your site: PPC on Social Sites Use social media ads to get instant massive traffic to your site. These paid ads can get you really high quality traffic. PPC on other websites There are many Pay Per Click advertising networks which can send you more traffic to your site by using the search engine they own (like Google.com, Yahoo.com and Bing.com), as well as other websites. Paid Mobile Traffic
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Mobile traffic gets awesome conversions. Paid Social Media advertising platforms offer Mobile Traffic, as well. SEO Services With an SEO service, you’ll get search engine optimization for your webpages a lot faster, and with proven results. Access the complete version of the training clicking here
Chapter 5: App Activity
App Activity will target people who have taken an action on your application. For setting up a remarketing campaign for it, you'll need to have your App already created.
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You can create an application of any kind, either inside or outside of Facebook, and send traffic to it as we have previously shown you. You can then remarket to those who haven’t taken your desired action in your app. Here's how to create an app.
Creating an App with Facebook You can use Facebook to create an App. Go to developers.facebook.com
Before creating your Facebook App, you need to create a Facebook Developer’s account. To do this, click on "login" at the top right corner, and enter your Facebook Personal Account details. Click on Register, accept the Facebook Platform Policy and the Facebook Privacy Policy. Then, add the data they require, and finish by clicking on register. Once your account has been created, you can start by adding your new app. Page 25
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You'll need to add a name, contact email, Category, and click on “Create app ID” Then, you'll pass through a security check. As you can see, inside of Facebook Developers, you can create an awesome app. If you don’t know how all this works, you can just ask someone to do it for you. Creating your App outside of Facebook Access the complete version of the training clicking here
Chapter 6: Engagement on Facebook
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In order to create Engagement in a Facebook Remarketing campaign, you'll need just that, engagement. There are three different types of engagement you'll need to make sure you get in Facebook: Video, Lead Advertisement, and Canvas. Access the complete version of the training clicking here
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Chapter 7: Creating an audience from the Customer File
Before we get started with audience creation, it is good for you to know what a custom audience is. When you log into your Facebook ad manager account and start creating ads, you'll notice that you'll be able to customize the audience to create a group to whom you want to show your ads. Simply put, Custom audiences are those audiences that have been created by you. They can be set up according to who you want to target according to age, Page 28
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gender, location and many other criteria. These audiences are then targeted on Facebook to have your ads served to them. Let’s start by showing you how to create a custom audience from a “customer file”. To go straight to the Audience Creation interface, go to facebook.com/ads/manager/audiences Click on “create a custom audience”. There, you'll be asked how you want to create your custom audience, and you'll be presented with four options. Choose “customer file” to proceed with customization. A “customer file” is a document created by you of information about your existing customers, and Facebook can use it to find people on its network that match the data of your customers. This is great, because it will allow you to reach other people based on information that you have gathered from your customers, creating an audience more likely to engage with your offer! If you manage a mailing list or subscription, it is likely that you already have a batch of customer data. If you don’t have a customer file, it is quite easy to create one. Access the complete version of the training clicking here
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Chapter 8: Creating an audience from Website Traffic
Creating custom audiences for your website traffic is a strategy that will allow you to remarket on Facebook to people who have visited your website. You can do this by creating an ad and inserting the “Facebook pixel” on your page. The “Facebook pixel” is a code generated by Facebook that you can insert on your website to track the actions of your visitors. It can help you optimize ad delivery to people likely to take action on your page and access audience insights. Once inside facebook.com/ads/manager/audiences, you'll see listed any Custom Audience you have created. Click on “create audience”. Then, click on “Custom Audience” A new “create audience” box will load. Click “website traffic”. Page 30
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As you'll notice, you can add anyone who visits your website, people who visit specific pages, people visiting specific pages and not others, people who have not visited in a certain amount of time or simply choose a custom combination. Below, you have a field where you can enter the number of days you want people to remain in your audience after they have visited your site. This means that your pixel will track and serve ads to these people in this time frame. It is set at 30 days by default. Lastly, write a name to identify your audience in the “audience name” field, and click on “create audience”. Now, your audience from website traffic has been created. Notice that the pixel is not installed, yet. You'll need to get the pixel code. Access the complete version of the training clicking here
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Chapter 9: Creating an audience from App Activity
Facebook apps are applications created to be used by the millions and millions of people that use Facebook on a daily basis. These apps can be games, calendars, productivity suites and, so on! In fact, it is estimated that revenue brought in by apps to developers has been growing with each passing year, and it is said that it is getting bigger as we speak! Can you imagine what the size of the app consuming audience is? Well...we do! If it is as big as we imagine it to be, it means that everybody out there does not use and spend on apps in the same way. Page 32
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Audiences created from app activity will allow you to reach the proper audience for your app based on the type of specific actions that your current users take when using your application. Whether it's a game or a birthday reminding app, you want to reach people more likely to use it! Before you can start using custom audiences from your mobile app, make sure that you have followed these steps: Register your app Set up app events for iOS or Android. This is done to reach users that take specific actions within your app. You can add those from your software development kit, which includes predefined actions such as “add to cart” or “level achieved”, or you can add custom actions yourself. Once you have registered your app and set up your app events, head over to the Audiences section. Access the complete version of the training clicking here
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Chapter 10: Creating an audience from Engagement on Facebook
In past chapters you have learned how to create audiences by capturing people from external sources like your website, the customer data base of your business and even from your mobile app to engage them and serve them ads on Facebook.
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Now that you can easily reach a lot of those people on the biggest social network to date it is time to up the ante and start remarketing to them directly from their Facebook main feed. You can do this because by now there are lots of those website visitors, existing customers and app users that are following you and your business on Facebook, so let’s show how it is done. Engagement custom audiences are audiences that you create to target people that are connecting with you on Facebook. The word engagement in online platforms specifically refers to interaction and content consumption. For example, you can say that you engage your fans when they interact with your posts, when they comment on your publications, when they watch your videos and when they post something on your page, and even when they contact you. So in that sense, “engagement custom audiences” can be used to target those people that have already interacted with you, and you can go as far as to target ads to a certain segment of your audience based on how they interact with you. To create “engagement custom audiences” head to the “assets” tab in your ads manager dashboard and click on “audiences”, click on the “create audience” dropdown menu and then on “custom audience”. When you are asked about how do you want to create your audience, choose “engagement custom audiences”. A new dialog box will load asking you what kind of engagement do you want to use to create this audience. You will have three options: engagement by video, lead ad engagement and by canvas. Access the complete version of the training clicking here
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Chapter 11: Creating Lookalike Audiences
Facebook remarketing has another trick up its sleeve that we are proud to introduce you to: lookalike audiences. Lookalike audiences work in a similar fashion to custom audiences created from customer files in that they are created by finding people that match certain type of data. This data is also gathered from your existing customers, but this time it adds the benefit of lifting said data not only from your customers’ database but also from sources like people that like your page, people that have visited your website and people who have purchased products or services from you. Access the complete version of the training clicking here
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Chapter 12: Saved Audiences
Knowing where your resources are can save you a lot of time, and having a dashboard like the Facebook ads manager is all about ease of use. So that is why in this video you will learn how to create “saved audiences” to save time and become more efficient! “Saved audiences” are audiences that, as their name implies, had been previously saved for later use. This is great news for you because if you have an audience or two that have worked well for you before, the wisest thing to do is to use them again for a similar ad campaign. Access the complete version of the training clicking here
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Section 4 Additional Tips to consider
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Chapter 13: 10 do's you should consider for a successful Facebook Remarketing venture Keep your ads Dynamic The creativity in your ads is key and it must reflect freshness, be responsive-friendly and eye-candy. Using the Dynamic ads format offered by Facebook instead of the old school static ad format will generate you more clicks, guaranteed! Doing so will in fact give a you a 34% boost in conversions, and that is just by using the dynamic ad format! It is likewise great for remarketing purposes, as you can work with different product variations within one ad set, which means that you will not necessarily have to test several ads for different product variations if you find out that one ad with several variations is doing fine enough! Keep your ad groups as specific as possible You have to remember to be organized with your ads, because while it might not be a headache when you have only one or two ad groups, it will easily become one when you inevitably start stacking more and more in your ad manager. So remember to keep your ad groups exclusive to one product. If you’re going to add a new one, create a new group for it! Page 39
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Use color to reach your goals You may have heard about a thing called color psychology before, and there is a reason why it is so hyped among design enthusiast as well as among marketers. The use of specific colors in your ads can greatly help you to reach a goal. They key here is using the color as background. For example, if you want to drive impulse sales, use red! if you want to promote food based services, use orange! if you want to advertise something luxurious and exclusive, use black! Look out for guides about the use of color in marketing online and get your game on! Keep your text short in ads Upload a text filled ad to Facebook and see how much does the platform despises them. The Facebook ad platform has a powerful algorithm that can gauge how good looking an ad is just by checking how much text is filling it up, and whether it is correctly spaced or not! The reason behind this is that it is easier for users to ignore and ad filled with text as that kind of ad is already saturating all parts of the internet, so users think of those as nothing special and pass them by, so keep your ad text at the bare minimum and on point! Access the complete version of the training clicking here
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Chapter 14: 10 don’ts you should avoid for a successful Facebook Remarketing venture Now let’s take a quick look at those things that you should definitively avoid doing to successfully remarket on Facebook: Don't Remarket to current customers Remember that remarketing is all about reaching potential customers, so your remarketing efforts need to be geared towards two targets: people that know your product or that have visited your page but haven’t bought anything yet and people who have bought something and can be offered something different as a recommended purchase. So knowing that, it would not make sense to retarget to the same people by serving them the same adds, as that can only drain your budget and bore your audience. Don’t Use the same exact ad copy for all users It is a bad idea in general to use the same ad copy over and over and not change it with time, let alone serve the same ad copy to everybody. This will simply not work because people respond to ads depending on factors such as demographics and the type of content that they consume Page 41
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online. So do yourself a favor and create different ad copies for different types of people! Don’t focus on only one aspect of your audience This means that it is unwise to focus on only a defined set of characteristics from your demographics. For example, focusing only on targeting people who like your product in the United States and creating an ad set for males and one for females. What about age? What about the people from other countries that are also visiting your page on a daily basis? What else does your audience like? What age bracket is spending more money? Segment your audience as specifically as possible on basis of all this information! Don’t Focus on daily performance You have to think in terms of the bigger picture and then start from there. We don’t mean that you should just let your ads run freely and wait a week to see If they perform, but instead to let a converting ad to run for a week and then measure what is working the right way by examining stuff such as in which day perform did it perform better, at what time of the day, etc. Access the complete version of the training clicking here
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Chapter 15: Premium Facebook Remarketing tools and Services PerfectAudience.com Perfect Audience is an advertising platform created to simplify remarketing efforts and amplifying their reach. It can be used for mobile retargeting, dynamic retargeting, web retargeting and, most important to our topic, Facebook retargeting. It offers a stable and reliable list of competitive features such as rule based tag manager, conversion tracking, revenue tracking, detailed analytics, powerful segmenting and cookie freshness for retargeting new visitors, all available no matter your remarketing platform of your choice. You can get started with a 14day trial and after that pay only for what you are served!
AdRoll.com Adroll is remarketing platform that focuses on Facebook retargeting. They have Facebook as their advertising partner, they offer wide cross device reach and implement predictive buying technology in their system so you only target the people most likely to convert. You don’t need to buy a plan to use the platform it because it is priced based on performance, because you are the one setting your own budget according to
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the number of visitors that you get on you site. Besides, it uses a dynamic bidding system that automatically bids on your behalf!
Retargeter.com Retargeter is a display advertising solution that can be used to reach customers and engage them during each stage of their visitor lifecycle. They offer a specific service for Facebook that have been designed to reach the most valuable of prospects on everybody’s favorite social network. It will show your ads on the sidebar and news feed of a target’s Facebook homepage after they visited your site without completing an action and follow them until they convert. To get started, choose your estimate number of monthly visitors, check your budget and register! You can choose to do the remarketing yourself or use a managed service according to your needs.
Localytics.com Localytics is a powerful platform driven toward the creation of powerful ads and effective ROI measurement. It has been designed to drive re engagement and conversions using Facebook ads, to easily measure the return of investment in ad campaigns and to improve return of investment brought on by acquisition of leads using the lookalike feature in Facebook. You can start a free trial to get yourself started. It will let your product grow with the aid of remarketing until you reach 10,000 monthly active users. After that you can scale up and sign up for an enterprise package or schedule a custom service. Access the complete version of the training clicking here Page 44
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Conclusion: We’re thrilled that you have chosen to take advantage of our Training Guide, and we wish you amazing success. Thanks so much for the time you have dedicated to learning how to get the most advantages from Facebook Remarketing. Facebook Remarketing has come to stay in the market forever. To Your Success, Oparach Kung Ming
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Top Facebook Remarketing Resources Videos
https://www.youtube.com/watch?v=bGTN_wu64q8 https://www.youtube.com/watch?v=ywiSXFdr6Gw
Tools & Services
https://www.adroll.com/product/facebook http://www.perfectaudience.com/
Training Courses
http://www.wordstream.com/blog/ws/2015/11/16/facebook-remarketing https://www.udemy.com/facebook-retargeting/
Blogs
http://blog.hubspot.com/marketing/retargeting-ideas http://www.acquisio.com/blog/digital-marketing-beginners/4-simple-steps-create-facebook-retargetingcampaign/
Forums
http://it-it.facebook.com/business/help/community/question/?id=192148161173557 http://www.innspiring.com/node/18170
Affiliate Programs
http://mandewhite.com/affiliate-marketing-with-facebook-custom-audiences/ http://bestmarketingtools.org/retargeting-ad-campaign-for-affiliate-offers/
Webinars
http://digitalinfluence.com.au/facebook-ads-webinar/retargeting/ https://www.youtube.com/watch?v=98duTf6J9jc
Infographics
http://performancein.com/assets/uploads/2015/11/13/facebook-by-the-numbers.jpg http://www.mdgadvertising.com/blog/a-marketers-guide-to-retargeting-on-facebook-infographic/
Case Studies
http://www.inboundascension.com/facebook-fishing-formula/ http://www.digitalmarketer.com/facebook-ad-retargeting-case-study/
Facts
http://www.cmo.com/features/articles/2013/11/20/15_Stats_Retargeting.html#gs.NVRzblw
https://yourescapefrom9to5.com/retargeting-ad-statistics-infographic
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