Trend Forecast
WOMENSWEAR FORECAST A/W 22/23: NOSTALGIC REINVENTION Nostalgic Reinvention spotlights the merging of past influence and modern designs. The past has a place in the future through playful colors with a sleek form and an inventive outlook.
Owen Pelkey Professor Anthony Miller FASH 419-01 Project 1
Blumarine
INTRODUCTION Anxiety surrounding the world events — political, social movements, and the pandemic — has boosted the need to look back at what once was. Although a fascination with the past is growing, a desire to move forward is deepening. Nostalgic Reinvention honors the emotional comfort of yesterday while opening doors to the loud, joyful look of tomorrow. Through the quarantine, social media platforms grew in influence like never before. TikTok popularized multiple subcultures of fashion, introducing new influencers and self-expressive style for Generation Z. As designers are noticing this evolving fascination, it becomes clear that this sentimental time encapsulates a sense of inspiration, self-fulfillment, and eagerness to explore. Expect continued growth in exploratory style and light-hearted expression, combining a celebration of self, unique statement pieces, and thoughtful consumption. Daring colors, green materials, inclusive fits, and striking accessories and patterns are a main focus in this trend.
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@carolinericke
NOSTALGIC REINVENTION COLOR PALETTE Combine reminiscent colors with modern hues to create a bold and transseasonal palette. Mix comfortable neutrals and earthy tones with flashy off-pastels for an expressive contrast and flirtatious style. Look for inspiration in a retro new wave while maintaining a young, fresh sense of self, and tender escapism.
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Static Moss
Neptune
Gel Blue
Wild Lavender
Peach Spice
Amber Gold
568 C
7469 C
3551 C
2557 C
1635 C
136 C
Red Vixen
Saccharine Orange
Digital Lime
7426 C
1665 C
2292 C
Night Owl
Cool Blue
Black 3 C
2116 C
Sun-Kissed
2317 C
* Pantone code featured underneath each color.
ACTION POINTS
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Turn to dominant nostalgic influences to create a modern infusion for an emotional impression.
Prioritize inclusion of sustainable materials for the green-focused Gen Z consumer.
Create versatile striking accessories and distinct layering pieces for an adaptable wardrobe.
Turn to major pop culture and style references of the past and rethink the attitude and form for a current design. Embrace the look of a unique cut and bold pattern to involve a sense of a self-expressive outlook and lively emotion.
Prioritize new sustainable materials and methods to welcome the rising focus on eco-friendly shopping. Construct a plan for possible resale, upcycling, and zero waste methods to accommodate for the thrifting and sustainable Gen Z consumer.
Play with adding chunky accessories and one-of-akind layering pieces for adaptability and to allow for creative styling for the consumer. Incorporate color-blocking and monochromatic palettes for a playful emotional arrangement.
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Look to eye-catching motifs with a unique attitude for a standout consumer.
Integrate an eye-catching statement motif through accessories and jewelry for a cheerful and emotional reaction. Make the product range feel unique and special to the consumer.
REMODELED VINTAGE The concept: Gen Z continues to be the heavy pusher of thrifting and the resale market. As the $28 billion industry continues to grow, brands are finding new ways to tap into this trend. Embrace repurposing vintage products with a new modern take. This trend is heightening in popularity through social media, as Gen Z becomes shoppers who are on the hunt for something unique.
FarFetch
The RealReal
Urban Outfitters
Materials and textiles: Brands need to stay aware of their consumption as the conscious consumer continues to become more aware of their shopping habits.
Beyond Retro
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ASOS
Urban Outfitters
COZY UPCYCLING The concept: This trend continues to grow in popularity due to the expanding consumer mindset surrounding their carbon footprint, as well as the hunt for more unique products. Consider making a product range through deadstock or zero waste methods to play around with one-of-a-kind products that each make the consumer feel an emotional attachment to what they buy.
Conner Ives
Mulberry x Ahluwalia
Femail
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Miu Miu
Honestly WTF
Urban Outfitters
CUSTOM CREATION The concept: Individualization and personalization continue to be a driving force among the Gen Z consumer, as shoppers look for custom or unique pieces that can feel new to them. Incorporate bold motifs and chunky accessories as a method to make a product feel more original and unparalleled to other products in the market.
RFLCTVE
Girls Support Girls @amyhallimond
Print and pattern: Reimagining a simple product through a bold pattern or artistic flair will act as a way to connect with the consumer. Individualization is key for this trend as self-expression becomes more prevalent within the demographic.
@julietjohnstone
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@marbudepop
@graceshadrack
CRAFTCORE The concept: As interest in personalized products grows, craftcore emerges as a way to make unique products in traditional techniques. Look to techniques such as crochet, hand-knits, tapestries, and quilting to help create a crafty feel. This aesthetic can also be seen coming through the importance of comfort and familiarity that remains crucial to the consumer.
@dualipa
@michelleamo _
@rosayab
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Farm Rio
The Series
Lisa Says Gah
SHEER REVERIE The concept: This story develops from online social activity and interest in versatile day-to-night dressing. Sheer layering becomes a striking option for a basic body-conscious silhouette and partywear styling. Create volume through this style as inspiration through above the keyboard dressing and allow the youth consumer to style up or down separates that are bolder and dressier.
@mariejedig
Details: Approach this trend with cutout tops and slinky, structured wovens for a continued technique for above the keyboard dressing and online visibility.
@oliviarodrigo
@addisonraee
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ACNE Studios
@anaasaber
ASOS
CHUNKY MOTIFS The concept: Accessories are having a shift of focus to more chunky motifs and crafts to create a bold, statement piece to finish off an outfit. Play with referential pop culture pieces to create a unique product range as consumers continue to look to revamp traditional styles. Hypertexture remains a driving force for this story and takes a bolder approach with familiar techniques. Explore designs with novelty shapes, playful slogans, fun prints, and colorful components. Materials: Finish off these accessories with colorful enamel, transparent surfaces, rubberized finishes, and strangely beautiful textures for development.
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@_blobb
Coach
Brandon Maxwell
Moschino @carolinericke
@mileycyrus
ENVIRONMENTAL DEVOTION The concept: Online visibility has pushed sustainability to the forefront, as consumers continue to seek more value and higher clothing quality. Consumers are advocating for more work to be done on the global climate crisis, so placing a focus on eco-friendly manufacturing and consumption is vital. Look for ways to create a sustainable and versatile product range for day-to-night dressing through an eco-friendly production.
Afends
Frankie Collective
10
@jwpei_official
Back Beat Co.
Burberry
Conner Ives
WHIMSICAL PROPORTION The concept: As the quarantine hindered many creative outlets, the desire for bold, statement pieces has hit a peak. Incorporate playing with scale and proportion when designing the product range and interiors. It is all about thinking big and playing with the ratio. Styling: Designs should focus on outward self-expression and as conversation starters. For interiors, think about a coffee table that takes up half the living room or an exaggerated mirror that nearly reaches the ceiling. Creating a larger-than-life style allows for versatility and playfulness within the consumer and their wardrobe.
Vogue
@clippingsdesign
Blumarine
@edens__makeup
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@sweeten_home
ACTIVE PERSONALIZATION The concept: The young consumer is approaching art in a new way, looking for interactive and personalized techniques rather than aesthetically pleasing items to look at. Look to integrate customizable products, reused green signage, and interactive setups within retail. The importance of connecting personally with the consumer is higher than ever, as the youth are growing more observant of what they buy, wear, and spend their time on.
@portereleo
Balenciaga
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The Jordan Brand
Levi's
SOURCES
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