BASEBALL NEW ZEALAND REBRAND REVIEW
BRANDON MOORE & BRIAN GUNDELL
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M AY, 2 0 1 8
© 2018 Baseball New Zealand. All Rights Reserved.
BASEBALL NEW ZEALAND CORE BRAND ELEMENTS: OVERVIEW
“SHARK TOOTH” PRIMARY MARK
PRIMARY WORDMARK
“NZ” MONOGRAM
“NEW ZEALAND” UNIFORM WORDMARK
BASEBALL NEW ZEALAND “SHARK TOOTH” PRIMARY MARK
BASEBALL NEW ZEALAND PRIMARY WORDMARK
BASEBALL NEW ZEALAND “NZ” MONOGRAM (CAP LOGO)
BASEBALL NEW ZEALAND ALTERNATE (JERSEY) WORDMARK
BASEBALL NEW ZEALAND FLEXIBLE IDENTITY SYSTEM BRAND IDENTITIES NEED TO B E M ORE
ITS STORY WITHOUT OVER COMPLICATING
FLE XIBLE THAN EVER. THESE LOGOS AND
ANY SINGLE LOGO — THE NZ MONOGRAM IS
PIECES OF DESIGN ARE SOMETIMES ONLY A FEW
“CLASSIC BASEBALL” WHILE THE SHARK TOOTH
PIXELS IN SIZE AND SOMETIMES CAN BE A FEW
IS BUILT FROM AUTHENTIC MAORI ART MADE
YARDS AND EVERYTHING IN BETWEEN. THERE’S
THROUGHOUT THE PROJECT.
ALSO DIFFERENT MEDIUMS THAT HAVE THEIR OWN RESTRICTIONS; IT’S A LOT TO ASK OF JUST
THE PIECES OF THE IDENTITY CAN ALSO BE
ONE LOGO.
MOVED AROUND AND COMBINED IN VARIOUS WAYS. THE PRIMARY WORDMARK CAN FEEL
SO, THE APPROACH TO THE BASEBALL NEW
AT HOME STACKED UNDERNEATH ONE OF THE
ZEALAND IDENTITY IS ABOUT BUILDING
OTHERS, PLACED TO THE SIDE, OR SEPERATED
MULTIPLE LOGOS THAT CREATE A FLEXIBLE
BY LARGE AMOUNT OF SPACE. THE JERSEY
SYSTEM. THESE DIFFERENT MARKS ALSO ALLOWS
WORDMARK HOWEVER, IS RESERVED JUST
THE BRAND TO EXPRESS A WIDE VARIETY OF
FOR THAT PARTICULAR APPLICATION.
BASEBALL NEW ZEALAND FLEXIBLE IDENTITY EXAMPLES SHOWN HERE ARE SEVERAL EXAMPLES OF HOW THE CORE PIECES OF THE BRAND CAN BE USED TOGETHER AS PART OF THIS FLEXIBLE IDENTITY SYSTEM. WE WILL EXPLORE ADDITIONAL LOCKUP STANDARDS THROUGHOUT THE REST OF THE DESIGN PROECESS, BUT FOR NOW THIS SHOULD DEMONSTRATE HOW THESE LOGOS WORK TOGETHER AS WELL AS SEPARATELY. SEE THE APPLICATION MOCKUPS ON THE FOLLOWING PAGES FOR ADDDITIONAL EXAMPLES.
BASEBALL NEW ZEALAND APPLICATION EXAMPLES
BASEBALL NEW ZEALAND
BASEBALL NEW ZEALAND
BASEBALL NEW ZEALAND
BASEBALL NEW ZEALAND
THANK YOU!