Building Creativity The creators, a rare breed of footballer who have the eye for a pass that no-one can see, the skill to dribble and perform a little bit of magic, unexpected by everyone else. Loved by many, but they can be hard to find. Can we, as coaches, or players, help develop the creative talents that allow the gifted player to thrive? Some players have a natural talent for being creative, providing a little bit of magic that others can't. There is a worry, however, that these players can have this talent coached out of them. Do we want every player to be comfortable on the ball, able to make a pass and keep possession, but with little imagination? Are we developing players to play it safe and play keep ball? In some cases, we may be. We don't want every player to become a midfielder; let's coach and encourage creativity. Allow players to take risks in the game and watch their decision making and technical ability flourish. But how do we do this though?