Innovation in Lightf
“Optec has been a great company to work and partner with and we are extremely excited about the results we’ve seen since the installations at 18 of our restaurants. We are very optimistic about the competitive advantage we have with our advertising capabilities throughout the Wichita DMA with the full color LED technology.” - Anthony Robinson, Burger King Franchisee
Drive Business and Increase Sales On-premise LED display advertising delivers powerful, relevant messages to the right audience at the right place at the right time. Messages can be tailored to appeal to different customer groups throughout the day, addressing changes in demographics, consumer preferences or even in sync with weather conditions. Better targeting increases consumer appeal and generates proven sales increases. A recent study by the US Small Business Administration found that LED display advertising increased sales by at least 15%. The study also found that the ads reached 85% of potential customers at a frequency of 10 times a month. That’s the same exposure value as two full page newspaper ads a month!
LED Displays - Your Advertising Edge
Control Your Marketing Costs Businesses today face new challenges when it comes to finding affordable ways to reach potential customers in their primary market. Traditional methods of promoting your business have lost effectiveness due to the proliferation of computers, digital media devices and the internet. In this environment, LED display advertising presents the most cost effective means of reaching highly mobile potential customers with timely, relevant messages. For less than 10% of what it costs to reach customers through traditional advertising you can now focus your advertising 24/7 where it has the greatest impact - at the point of sale. You can also instantly update your ads with the click of a mouse, saving even more on planning, creative and production costs.
Medium
Limitations
Average Cost / 1,000 Impressions *
Cable/satellite segmentation, TIVOs, DVRs, YouTube and portable video devices render TV ads ineffective
Satellite radio, IPods and MP3 players reduce radio's impact as a local market advertising tool.
Online media, blogs and portable digital devices are contributing to the rapid decline in circulation and readership of printed newspapers. * Based on the top 100 markets in the US. Source: SQAD (Winter 2005), Media Dynamics, Inc.
Assumes a traffic count of 10,000 vehicles per day Display value - $20K
LED Displays - Your Advertising Edge
Iris Software Suite The all new Iris Messaging Suite is the software package for creating animated text messages and scheduling for all Optec's Impact Series displays. This software package is simple to use, yet offers a robust feature set of user controls. Create text messages, import graphic files, create animated graphics, and transmit animated schedules to the display.
Media Editor Software Suite Media Editor is Optec's content creation software for RGB and Grayscale displays. The latest version ME3 was designed with a new interface and a new host of features to provide the highest quality display content software available to date. The graphical user interface makes creating dynamic movie files simple with features such as time line effects, pop-up menus, and frame templates. ME3 is both powerful and simplistic, requiring a short learning curve to transition from basic movies to utilizing advanced concepts.
Manage Your Advertising Campaigns With Ease Motivating potential customers with timely, relevant advertising has never been easier. With the click of a mouse, Optec’s powerful control software enables you to easily create engaging messages that get results. Easy to use message editing software and a library of eye-catching professionally designed animation templates make it a snap to instantly deploy advertising campaigns with very little cost or effort. Optec’s control software also gives you the ability to plan and build your marketing campaigns well in advance using powerful schedule management functions. Your ads can change by time of day, day of the week or throughout the year based on seasonal changes or promotional schedules.
A Tradition of Excellence Optec Displays is a global leader in the LED display industry. Since 1985, we have been engineering and manufacturing a wide range of super bright, high performance LED displays and providing associated support services for various commercial and public applications. Our products can be seen throughout all of North America and around the world. Throughout our history, our mission has remained the same - to deliver the highest quality LED products and innovative services that solve problems, exceed expectations and generate lasting value for our dealers, business partners and end user customers.
PREFERRED VENDOR
Why Optec Displays?
A Commitment to Quality Our dedication to quality is apparent in every display we sell. Optec Displays utilizes multiple teams of engineers to manage product development, manufacturing, quality control, system integration and custom applications. Over 150 factory engineers are dedicated to developing innovative solutions for LED display and control systems, improving product quality and performance and implementing new LED technologies. Our North American engineering team assists dealers and end users with executing LED display projects, coordinates product and software development, manages quality control and develops new product requirements to respond to changes in marketplace demand.
Why Optec Displays?
Developed the first wireless controlled LED displays for commercial use.
Rolled out the largest LED display network in the United States involving over 20,000 displays installed in over 4,000 supermarkets.
Developed the world’s first full color LED display modules.
A Culture of Innovation Throughout our history, Optec Displays has been at the forefront of the LED display revolution. By the time many of our competitors were developing their first simple monochrome LED displays, Optec full color LED displays were already successfully operating throughout North America. This legacy of industry leadership translates into better value for our customers and consumers who utilize our products. As LED display and lighting technology advances, we will continue to apply our experience to finding new solutions to help our customers attract more attention, entertain audiences, communicate effectively, generate more revenue and increase energy efficiency.
Offered the industry’s first 5year warranty on LED display components. Optec creates the “Twin Dragon Tower” the world’s first LED display to wrap around a 720 degree radius. Implemented the industry’s first nationwide comprehensive service and support program for commercial LED signs.
Why Optec Displays?
“I took these pictures shortly after a tornado hit this place. This is the LED display we purchased from Optec Displays last summer”. Steve Hodges, Z Signs Optec Dealer, Choctaw, OK
Steve Hodges - Z Signs
Louis DeLuca/The Dallas Morning News/AP
Automated Manufacturing and Product Testing
Products Built to Last We take product durability and reliability seriously. That’s why we engineer all of our products to withstand even the most challenging environmental conditions. Every component, from IP-65 rated aluminum housing cabinetry to weather-protected power supplies is designed to ensure maximum performance and value. Optec LED displays have survived multiple hurricanes, withstood Category 3 tornados and operate in extreme climates ranging from sub-zero arctic environments to blistering, arid deserts and humid coastal regions. To ensure maximum uptime, we subject our displays to a rigorous series of tests including hydro, thermal degradation, module aging, component burn- in, color calibration and more.
Why Optec Displays?
Displays for Every Application Unlike traditional media such as newspaper and magazines, LED displays quickly capture attention with a combination of light, color, motion and graphics that get noticed. They also offer infinite options for creating a brand that gets remembered and, in turn, gets results. To meet the varied site and application specific needs of our customers, Optec offers one of the industry’s widest selections of product configurations. Whether simple static text messages or high resolution, vibrant full motion video clips are required, Optec can provide the right product for any application or budget. An authorized Optec representative can help you determine the perfect model, size and resolution for your project.
Why Optec Displays?
Dealer Support Our national service team is focused on one goal the success of our over 500 North American dealers and end user customers. We support their efforts with a wealth of marketing tools, technical support, training, live co-sales support, on-site project assistance and much, much more!
Tech Support & Customer Service Optec’s tech support and customer service team is dedicated to your satisfaction. They’re on call to assist you with all aspects of your project from order tracking to software training, technical assistance and ongoing support after the sale.
Field Service & Project Management Our national service team stands ready to assist you with all aspects of your project, from planning, engineering & implementation to installation, on-site service and repairs. Over 600 factory trained technicians and 500 Optec dealers are at your service coast to coast!
National Service Network
Service You Can Count On Our network of dealers and support staff can help you plan all aspects of your project. We’ll work closely with you to determine the correct display for your application based on site conditions, content requirements, display specifications, code restrictions and budget. We will also help you project expected ROI and potential revenues based on local market and business conditions. And helping you configure your ideal display is only the beginning. Our US support team, in conjunction with our national network of over 1,100 service providers can handle everything from zoning reviews to site surveys, engineering, permit acquisition, installation, content creation and management, onsite repair service and more.
LED Display Gallery
Full Color RGB Video Displays
Display Configuration: 25mm RGB, 64 x 176 matrix
Display Configuration: 16mm RGB, 64 x 192 matrix
Display Configuration: 20mm RGB, 136 x 208 matrix
Display Configuration: 20mm RGB, 48 x 96 matrix
Display Configuration: 28mm RGB, 80 x 224 matrix
Display Configuration: 16mm RGB, 624 x 832 matrix
Display Configuration: 16mm RGB, 80 x 272 matrix
Display Configuration: 20mm RGB, 80 x 160 matrix
Display Configuration: 20mm RGB, 112 x 224 matrix
Display Configuration: 16mm RGB, 256 x 896 matrix
Display Configuration: 16mm RGB, 24 x 1,360 matrix
Display Configuration: 45mm RGB, 64 x 128 matrix
LED Display Gallery
Monochrome Message Centers
Display Configuration: 34mm Mono, 16 x 64 matrix
Display Configuration: 17mm 256GS, 272 x 128 matrix
Display Configuration: 17mm 256GS, 32 x 128 matrix
Display Configuration: 34mm Mono, 24 x 64 matrix
Display Configuration: 17mm 256GS, 48 x 128 matrix
Display Configuration: 17mm 256GS, 48 x 128 matrix
Digit Series - Gas Price Changers
Display Configuration: 12” Amber GPC
Display Configuration: 36” Green & Red GPC
Display Configuration: 12” Red GPC
Display Configuration: Full Matrix GPC Display
Display Configuration: 60” Green and Red GPC
Display Configuration: 36” Red GPC
LED Display Gallery
Indoor RGB Video Displays
Display Configuration: 6mm SMD, 416 x 704 matrix
Display Configuration: 8mm SMD, 992 x 2,240 matrix
Display Configuration: 6mm SMD, 416 x 704 matrix
Display Configuration: 10mm SMD, 496 x 2,400 matrix
Display Configuration: 6mm SMD, 416 x 704 matrix
Display Configuration: 8mm SMD, 1,920 x 2,160 matrix
About Optec Displays
US headquarters and distribution facility - City of Industry, CA
Background Optec Displays is one of the leading LED display manufacturers in the world. Since 1985, we have been engineering and manufacturing a wide range of super bright, high performance LED displays and providing associated support services for various commercial and public applications.
Mission Statement “To deliver quality LED products and innovative services that solve problems, exceed expectations and generate lasting value for our dealers, business partners and end user customers.�
Statement of Values !
Integrity - We stand behind our commitment to our dealers, business partners and end user customers to provide the highest quality, most reliable products and back them with the best warranty and after-sale support in the industry.
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Leadership - Optec Displays is a pioneer in the LED display business and will continue to pave the way with innovative products and services designed to help our customers gain the maximum possible return on their investments.
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Value - Exceeding expectations and providing cost-effective solutions drives our continued investments in new technologies, streamlined manufacturing processes and innovative product applications development.
LED Video Displays and Message Centers
716 South Nogales Street City of Industry, CA 91748 (800) 876-1668 (626) 369-7858 Fax www.optec.com