Optergy
Logo & Brand Style Guidelines
Optergy Logo & Brand Style Guidelines
SGRev1ŠOptergy2016
Effective Feb 15 2016
Optergy
0
Logo & Brand Style Guidelines
Optergy
Logo & Brand Style Guidelines
Contents 0.1 0.2 0.3 0.4 0.5
Our Logos Logo Specifics Logo Best Practices Color Specifications Typeface Details
Optergy
Logo & Brand Style Guidelines
Optergy
Logo & Brand Style Guidelines
Optergy Logo This is the primary company logo to use. This is your main go-to version of the logo.
0.1 Our Logos ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
Aurora Logo The Aurora logo can be used when referring to Aurora software.
Aurora By Optergy Logo The Aurora By Optergy logo is to be used when appearing without the main Optergy logo.
Proton Logo The Proton logo can be used when referring to Proton software.
Proton By Optergy Logo The Proton By Optergy logo is to be used when appearing without the main Optergy logo.
Minimum Dimensions These reduced sizes still allow for maximum legibility and brand identification.
For print applications, the height of the symbol within the logo should not be reduced any smaller than .25’’ (or 6.35mm) in height. For web applications, the height of the symbol should not be reduced any smaller than 20 pixcels.
Optergy
Logo & Brand Style Guidelines
Optergy
Logo & Brand Style Guidelines
Logo Clear Space
0.2 Logo Specifics ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
To properly stage the logo, a minimum clearance between the logo and other elements must be maintained.
The blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. The cap height of the O in the logo indicates the measurement of minimum clearance between the logo and other elements on all sides of the logo.
Use on colored backgrounds When placing our logos on a colored background, use the white Optergy logo with colored logomark. These logos are a part of the Optergy family so please take care of them when placing them against a colored gradient. Only place them against colored backgrounds that compliment the Optergy color palette. Use the positive version on light or white backgtounds. The full-color reverse logo may be used on dark color backgrounds, as well as dark areas within photographs.
Full-color positive logo
Full-color reversed logo
Optergy
Logo & Brand Style Guidelines
0.3 Logo Best Practices ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
Optergy
To ensure the logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter or modify any part of the logo.
Logo & Brand Style Guidelines
The logos must be used as provided by Optergy with no changes, including but not limitied to changes in the color, proportion, design or removal of any words or artwork. The logo may not be animated, morphed, or otherwise distroted in perspective or appearance. Some examples of logo missuse are shown below.
Do Not: Logomark Do not add, resize or change the position of the logomark.
Do Not: Fonts Do not use any other font, no matter how close it might look.
Do Not: Sizing Do not compress the logo. Any resizing must be in proportion.
Do Not: Color Do not change the colors even if they look similar. Use the official colour specifications detailed in these guidelines
Optergy
Optergy
Optergy
Optergy
0.4
Logo & Brand Style Guidelines
Color SpeciямБcations
Optergy
Logo & Brand Style Guidelines
optergy.com
Pantone 7689C PROCESS SCREEN WEB
C85 M0 Y0 K0 R0 G182 B241 HTML #00b6f1
PROCESS SCREEN WEB
C90 M50 Y0 K0 R0 G116 B188 HTML #0074bc
PROCESS SCREEN WEB
C100 M0 Y10.11 K30.2 R0 G169 B149 HTML #00a995
PROCESS SCREEN WEB
C15 M0 Y0 K60 R107 G123 B132 HTML #6b7b84
Pantone 3015C
Pantone 7716C
Pantone 431C
Optergy
Logo & Brand Style Guidelines
Optergy
The Typeface Family
0.5
Typeface Details
Logo & Brand Style Guidelines
One font style is used for the logo,from the type family: Gotham.
Two font styles are used for the body text, and they are from the typeface family: Helvetica and Avenir.
When to Use: Gotham Book (Regular) is the primary font used for the logotype/logo wording. It is also used to draw attention to the 2nd half of the tag-line.
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When to Use: Helvetica (Regular) is one of the two options for body text. It is to be used for main body text where Avenir is not available, on company documents, brochures and other forms of general correspondance.
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Optergy
Logo & Brand Style Guidelines
Optergy
Logo & Brand Style Guidelines
The Typeface Family The Avenir typeface famliy are mainly used as body text font.
When to Use: Avenir Heavy is the primary font used for most body text heading1.
When to Use: Avenir Medium is used for most body text heading2. Also use when stronger emphasis is needed, such as in: stationery, website design,
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When to Use: Avenir Roman or Avenir Book is the primary font used for main body text wording on website design, brochures and all forms of general correspondance.
Questions? If you are unsure about anything that you have seen in this guide or have any questions please contact us at marketing@optergy.com
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