optmira marketing Inbound Marketing Vs. Traditional Marketing Audrey Ashburner
Why Inbound? Instead of outwardly pushing your business’s offering, Inbound engages potential customers in creative ways—from visual media like infographics or tutorial videos to educational content such as a helpful blog post or an instructional guide. People choose to consume your content on their own terms, you are not forcing them to engage with your message. Inbound marketing is about earning attention, while outbound typically involves buying it.
From impression-driven marketing, to analytic, data-driven marketing. From audience reports to customer funnel analysis and conversion statistics—data can be analyzed to improve campaign performance.
By leveraging this data, we can design strategies that deliver specific, measurable results—such as meeting a target ROI. These insights also help us identify key changes, new trends, and other opportunities in the market.
Quality of visitors vs. quantity of visitors. Using data and some insightful imagination, we create detailed customer profiles based on previous customer demographics, behavior patterns, motivations, and goals. This helps us narrow our marketing messages to be more targeted and unique to the type of person you are trying to attract. As a result, we attract the most valuable visitors, leads, and customers to your business— tweaking our marketing strategy as more information and data becomes available.
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