1 minute read
BOSS REBRANDING
from OPTURISTEN 2022
by Optura
THE REBRANDING
FW22 reaffirms the new brand strategy and positioning launched in SS22.
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We continue to target a new and younger audience to achieve our key objectives to grow the business for both watch & jewelry collection.
KEY INSPIRING ATTITUDES: LIVE / LOVE / WORK / PLAY / DREAM/ INSPIRE / DRESS : LIKE A BOSS
The campaign story should be around the BE YOUR OWN BOSS spirit, leveraging everyday BOSS´es like Khaby Lame, Matteo Berrettini
and Alicia Schmidt.
Khaby Lame @khaby00 (80.2M følgere)
