OCPS Brand & Style Guide by Orange County Public Schools

STYLEBOOK Orange County Public Schools

To ensure every student has a promising and successful future

With the support of families and the community, we create enriching and diverse pathways to lead our students to success

Collaboration

Respect Innovation

High Expectations for Student Learning

Support of Student Resiliency

Dedicated and High-Quality Team

Positive Climate and Safe Environment

Efficient Operations

Engaged and Invested Community

Who We Are Our School District

OCPS dates back to 1869. The state of Florida passed the first school law, which established Orange County as a school district, to be governed by an appointed board of three members and run by a superintendent. What sets us apart from the rest includes that we:

• Provide the highest quality educational and extracurricular opportunities

• Are nationally recognized for instructional and operational excellence

• Have state-of-the-art facilities and are leaders in digital learning

• Prepare students for career and college in a global environment

• Proudly serve a diverse community

We believe every student should have access to a high-quality education regardless of where they live or where they’re from; and that by developing and cultivating strong relationships with our families and the community, together, we can ensure the success of our students.

Logo Standards

The official OCPS logo is our primary brand identity. The logo is mandatory on all external communication pieces created and distributed by the district. The official logo consists of two parts: the “blocks monogram” and the “wordmark.” It is also essential that you add alternative text (Alt Text) to any use of the logo on web pages to provide accessibility to readers using voice-assisted software.

The blocks monogram must be used in conjunction with the wordmark but can be used alone in rare occasions when approved. Keep in mind that, depending on the use, the intended audience may or may not know what “O-C-P-S” represents.

Approved Logos

Horizontal logos are preferred and should be used on all apparel. However, vertical logos are acceptable when space requirements don’t accommodate horizontal versions.

EPS files are vector-based for professional printing applications such as Adobe Illustrator. PNG files are suitable for other applications such as web, Word or PowerPoint. Unlike JPG files, PNG files have a transparent background, which is useful on colored backgrounds.

Download all official logos at: https://bit.ly/OCPSLogos

Official Logo

Horizontal Full Color

Horizontal One Color Black

Horizontal Greyscale

Horizontal One Color Navy

Horizontal Inverse (for use on dark backgrounds)

Horizontal Inverse One Color (for use on dark backgrounds)

REMINDER: Vertical logos are only acceptable when space requirements do not accommodate horizontal versions. Vertical formats SHOULD NOT be used on apparel.

Vertical Logos

Blocks Only Full Color Blocks Only One Color Navy Blocks Only One Color Black

Blocks Only Greyscale

Blocks Only Inverse White Blocks Only White

Color

Greyscale

Vertical Inverse Vertical Inverse One Color White

Usage Guidelines

Logo Placement

The OCPS logo may be used in conjunction with other logos, as long as adequate clearance is maintained between them. Text and graphics must be at least one monogram block’s width away from the logo.

X = Height of the block monogram 1/2 X height

Don’t squeeze or stretch the logo.

What to Avoid

Don’t rearrange the OCPS blocks.

Don’t change the color of the logo. Don’t use the OCPS logo in your own design.

Don’t use old, retired logos.

Don’t place logo on complex background. Don’t rotate the logo.

Don’t change the font of the logo.

Orange County Public Schools

Department Identifiers

OCPS departments are not permitted to have their own “logo” except in unique circumstances approved by the Communications Division.

Outward-facing communications or collateral produced to reach the general public (parents, community members, media, etc.) is strictly limited to use of the OCPS district logo.

For internal communications, it may be beneficial for a department to selfidentify. When this is necessary, the following examples show the approved format for all department identifiers.

Before requesting a specific department identifier, consider the following questions:

• Who is your primary audience, internal or external?

• When you communicate, are you only representing your department or OCPS as a whole?

• Does your unit require uniforms or a company vehicle?

See the OCPS Brand and Style Resources page near the end of this stylebook for information on how to request a department identifier.

The following logos are samples that are approved for use:

Environmental Compliance and Sustainability

The following logos are samples that are no longer approved for use:

Accounts

Email Signature Standards

Email signatures for all employees should follow these guidelines:

Name (bold, 14pt, in one of the fonts on page 25), (Optional: up to three higher degrees/certifications; none below Master’s)

Title, department/school (non bold, 12pt)

Orange County Public Schools Logo or school logo (in proportion to title and department or school)

Physical address (one line, non bold, 12 pt)

Phone number(s) and IP CISCO extension(s) (one line, 12pt)

www.ocps.net or school website address (non bold, 12pt)

Example 1:

Jason Smith

Director, Public Relations

445. W. Amelia St., Orlando, FL 32801

407.317.3200, ext. 2002303

www.ocps.net

Example 2: Robin Broner, Ed.D Principal, Chain of Lakes Middle School

8700 Conroy Windermere Rd, Orlando, FL 32835

407-909-5400 x5022222

www.chainoflakesms.ocps.net

Example 3: Mary Clark, M. Ed. Principal, Citrus Elementary School

87 N. Clarke Road, Ocoee, FL 34761 (407) 445-5475 ext. 3152222 www.citruses.ocps.net

Professional certifications/award icons are permitted as shown below:

Jason Smith Director, Public Relations

445. W. Amelia St., Orlando, FL 32801

407.317.3200, ext. 2002303 www.ocps.net

District/professional social media icons (available in resources) and their accompanying links are permitted as shown below, but must not be larger than OCPS logo.

Jason Smith Director, Public Relations

445. W. Amelia St., Orlando, FL 32801 407.317.3200, ext. 2002303 www.ocps.net

Email signatures should NOT include quotes, scriptures, photos or other graphics.

Your email signature must be ADA Compliant and should not include anything important that cannot be read by a screen reader.

DO NOT use Canva or other graphics programs to create an image-based signature.

Instructions for creating and editing email signatures, in addition to approved social media assets can be found at https://bit.ly/OCPSTemplates

What to Avoid

Don’t create image-based signatures

Don’t use photos or other graphics

Don’t use include quotes or scriptures

School Mascots & Logos

It’s crucial that school logos and slogans comply with trademark and copyright laws. School logos cannot violate copyright or intellectual property rights (i.e. professional or collegiate sports team logos). Schools whose logos are found to be in violation will be required to make necessary modifications to their logos. Fortunately, the district graphics team can provide these services free of charge.

Logo Changes/Updates

The district graphics team can work with school administrators to develop/redesign school logos. Once logos are finalized, schools will receive a custom style guide detailing proper use of logos, school colors and fonts.

Schools may choose to work with professional third-party design agencies in lieu of having their logo created by an OCPS graphic artist, BUT the OCPS Public Relations Department will have final approval on any logos created.

Schools are required to provide the graphics team with all school logo files in various formats for storage on the official OCPS graphics server. New logo files can be sent to Graphics@ocps.net.

See the OCPS Brand and Style Resources on page 33 for information on how to request a new or refreshed mascot or logo.

Old Mascot

Caspian, Coral, and Teal are the official approved colors of Atwater Bay Elementary School and play a major role in supporting the visual identity of the brand.

ACCENT COLORS

Can be used in conjunction with the primary identity colors, and can include the following: White, Dark Grey, Light Grey, and Light Caspian

Sample: Branding Guide

Approved Colors

PRIMARY IDENTITY COLORS

Caspian Coral Teal

Department Vehicle Logos

The full color horizontal OCPS logo with wordmark will be used on all OCPS white fleet vehicles

The use of the vertical logo, department identifier, or the OCPS four-block logo alone is prohibited

Placement/Size:

24” wide on front driver and passenger doors

12” wide on rear driver side bumper/liftgate (where space allows)

Signage Guidelines

In an attempt to standardize signage across OCPS facilities, interior or exterior signage for district facilities other than schools should not be ordered or installed without prior approval from the OCPS Public Relations Department.

The graphics department can assist with design for department signage. See the OCPS Brand and Style Resources section on page 33 for information on how to request signage.

Apparel Standards

Logo Placement

As part of overall OCPS brand management, it’s important to achieve a consistent use of the OCPS logo, especially on apparel.

When wearing apparel, you represent the district and ONLY the official OCPS logo should be used.

If necessary to identify an individual department, that department name should be embroidered or screen printed on the right side of the shirt, opposite the OCPS logo on the left.

Another option is to use an OCPS name tag as seen above.

To order name tags, please submit a graphics request form at https://bit.ly/OCPSGraphicsRequest

Melissa Byrd School Board Member, District 7 Dr. James Russo Curriculum & Digital Learning

John Doe Public Relations

FACILITIES SERVICES

Department Name Placement

Department name must not exceed the size of the OCPS logo. It should be left-justified, no more than two lines, and should not exceed 2.5 inches wide. You may use either upper case or sentence case in Montserrat semi bold font. For more information, please visit https://bit.ly/OCPSApparelStandards.

Suggested shirt colors include orange, navy, dark grey, light grey, and black. Other colors may require a specific version of the OCPS logo (i.e. single color, inverse, etc.)

Approved Thread Colors

Orange (PMS 158): Madeira 1765

Navy (PMS 282): Madeira 1643

Below you’ll find previous examples of logo application on apparel. This level of inconsistency is what the district wants to avoid in the future.

For more information about logo usage on apparel, please contact the OCPS Public Relations Department at 407.317.3368.

PMS 158

Our Colors

Color is part of maintaining our brand identity and ensuring consistency across the district. Below are the approved color formula variations for several print and digital formats. Our primary colors are orange and navy blue.

Vendors will typically need a vector or .eps file.

Pantone Matching System (PMS): A system of standardized inks used for printing consistent colors.

RGB: A color profile for monitors that uses light rendered onscreen by using combinations of red, green and blue.

HEX: Designers and developers commonly use HEX colors in web design. A HEX color is expressed as a six-digit combination of numbers and letters defined by its mix of red, green and blue (RGB).

CMYK: A subtractive color model for digital and offset printing. Colors are created by using a combination of cyan, magenta, yellow and black inks.

Primary Colors

Pantone 282 C

R: 1 G: 30 B: 65

C: 100 M: 87 Y: 42 K: 52

HEX #011e41

Pantone 158 C

R: 238 G: 118 B: 35

C: 3 M: 66 Y: 99 K: 0

HEX #ee7623

R: 170 G: 172 B: 175

C: 35 M: 27 Y: 26 K: 0

HEX #aaacaf

Rich Black

R: 0 G: 0 B: 0

C: 60 M: 50 Y: 40 K: 100

HEX #000000

White

R: 255 G: 255 B: 255

C: 0 M: 0 Y: 0 K: 0

HEX #ffffff

Secondary Colors

Typography

Typography has a key role in communicating our brand. Our fonts have been selected for their simplicity, style and practicality. The primary fonts for printed publications are Montserrat and Spectral It is not necessary to download these fonts for use in Microsoft Office; however, if you wish to do so, visit: https://bit.ly/ocpstypography for font installation instructions.

The OCPS fonts for presentations and other department-specific material are Calibri or Aptos and Cambria These fonts are widely available on both Mac and PC.

Montserrat

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo1234567890

Spectral

Calibri

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo1234567890

Cambria

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo1234567890

Writing Style

OCPS Voice and Tone

The voice for OCPS communications is professional, compelling and welcoming. We recommend refraining from academic jargon unless essential and keeping your messages clear and factual. Before composing, ask yourself these questions:

• What is the primary message I want to convey?

• Who is my audience?

• What is the purpose of this communication?

The tone we use depends on the audience. For instance, we may be more fun and casual on social media, but more formal in news releases.

OCPS Writing Style

The OCPS Communications Division follows AP Style, which was created by the Associated Press for journalists. In the last 50 years, AP Style has become the leading reference for most forms of public-facing corporate communication. Below you will find guidelines that are specific to OCPS.

Academic Degrees

Use lowercase and use an apostrophe for bachelor’s degree, specialist’s degree, master’s in psychology, etc.

Use abbreviations such as B.A., B.S., M.A., M.S., M.Ed., Ph.D., Ed.D. with a person’s name.

Dr. Jane Smith or Jane Smith, Ed.D. — use Dr. or Ed.D., but not both.

Acronyms and Abbreviations

Remember that not everyone is familiar with educationrelated acronyms. When writing, it is a best practice to spell out the program or title on first reference, followed by an abbreviation in parenthesis.

Community Partnership Schools

The name of each school must be followed with A Community Partnership School.

• Evans High School, A Community Partnership School

• OCPS Academic Center for Excellence, A Community Partnership School (Use OCPS ACE on second reference.)

Departments

Use lowercase for academic department names, except for words that are proper names. Capitalize all other department names.

• the history department

• the math department

• Payroll department

• Human Resources department

District Name

Capitalize the school system’s official name: Orange County Public Schools.

Variations of the name such as the Orange County public school system, Orange County school system or Orange County school district are acceptable, but each word should not be capitalized.

Example:

Orange County Public Schools offers one of the most comprehensive postsecondary education programs in the state.

“Orange County public schools” is correct when referring to all of the schools in the district.

Example:

All Orange County public schools have guidance counselors.

Capitalize a school’s full name, but lowercase elementary schools, middle schools, etc. if two or more schools are mentioned.

Examples: The meeting will be held at Oak Ridge High School.

Palm Lake, Ventura, Rock Springs and MetroWest elementary schools have new laptops for their students.

K-8 Schools

“K-8” is only part of school names that have a magnet middle school. All others are {School Name} School without a level designation. Examples include:

Arbor Ridge K-8

Windy Ridge K-8

Audubon Park School

Blankner School

Lake Como School

Wedgefield School

Orange Technical College

Orange Technical College has five campuses:

Orange Technical College is used alone to refer to the campus in Orlando adjacent to the Ronald Blocker Educational Leadership Center. If necessary to distinguish between campuses, it may be referred to as the main campus.

Orange Technical College - Avalon

Orange Technical College - East

Orange Technical College - South

Orange Technical College - West

OTC also has two branches:

Orange Technical College - Apopka

Orange Technical College - Eatonville

School Board

The official name for our school board is the School Board of Orange County, Florida.

Orange County School Board or School Board of Orange County are also acceptable.

When listing board member names, list the chair first, followed by the vice chair, with remaining members listed numerically by district.

The current list of School Board members and the correct spellings of their names are available on the School Board page on the internet. Visit: https://bit.ly/OCPSBoardMembers

Capitalize Orange County School Board -or- School Board of Orange County.

Example: The Orange County School Board meets every second and fourth Tuesday.

Lowercase school board or board if used without the county designation.

Example: The school board will meet at 5 p.m. to discuss the new high school.

Use title and full name on first reference: Superintendent Maria F. Vazquez, Ed.D.

On second reference, use Dr. Vazquez.

Titles

Capitalize formal titles when they are used immediately before an individual’s name.

Example: School Board Chair Teresa Jacobs

Lowercase titles when they are used after an individual’s name.

Example: Teresa Jacobs, school board chair

Templates

Lindsey

Luxa

Manager of Graphic Arts and Design

Public Relations

445 W. Amelia St., Orlando, FL 32801

407.317.3200 ext. 200-2226

Lindsey.Luxa@ocps.net www.ocps.net

PowerPoint Template

Beyond the title slide, there are four options for content slides you can use. They are all visible on your original download file. Save it for future use.

Use the slide options you find most useful for your show. You may use as many options as suit your presentation. Simply use the “layout” drop down to select your preferred slide type.

Official OCPS PowerPoint Template

https://bit.ly/ocpsppt

School Board Presentation Version https://bit.ly/ocpsschoolppt

Letterhead

https://bit.ly/ocpsletterhead

Business Cards

Visit here to order OCPS business cards. https://bit.ly/ocpsbusinesscard

Other Templates

For other templates, including virtual meeting backgrounds, visit the main OCPS template page https://bit.ly/OCPSTemplates

OCPS Brand and Style Resources

The OCPS Graphics department is available to help with a variety of district-wide and department-level and school branding projects.

Services include:

• School mascots and logos

• School marketing materials

• Department newsletter design

• Department hiring flyers, web, and social media graphics

• Posters

• District event branding

• Department or district signage

To make a graphics request, visit the Graphic Arts page on the Intranet and start a project request. Visit: https://bit.ly/OCPSGraphicsRequest For questions, email Graphics@ocps.net

The OCPS Public Relations Department can also assist with content and writing for department and district-level materials. To request writing assistance, email pr@ocps.net.

File Types & Uses

It is important to use the proper file format, based on your need. Please refer to the table below for a list of uses based on file type.

RASTER FORMATS

VECTOR FORMATS

Use these formats for: Use these formats for:

• Email Signatures

• Excel Documents

• Microsoft Word

• PowerPoint

• School Websites

• Social Media

Please Keep in Mind:

.PNG files have a transparent background, so are best if placing the logo on a color.

.JPG files will have a white box around the image.

• Apparel

• Banners and Large Format Prints

• Posters

• Signage

• Brochures

• Business Cards

• Letterheads

• Screen Print / Silk Screen

• Embroidery

• Professionally Printed Items

Please Keep in Mind:

Vector file formats should only be distributed externally if a company specifically requests them.

- Notes -

OCPS EEO Non-Discrimination Statement

The School Board of Orange County, Florida, does not discriminate in admission or access to, or treatment or employment in its programs and activities, on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information, sexual orientation, gender identity or expression, or any other reason prohibited by law. The School Board also provides equal access to the Boy Scouts and other designated youth groups. This holds true for all students who are interested in participating in educational programs and/or extracurricular school activities.

The following persons have been designated to handle inquiries regarding the non-discrimination policies, reports of alleged violations, concerns about compliance and/or the grievance procedure(s), etc.