TABLE OF CONTENTS WHY PARTNER WITH UNITED WAY?
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OUR MISSION
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CAMPAIGN PROGRAMS AND EVENTS
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Loaned Executive Program Tale of Two Counties Bus Tour Real Estate & Building Industry Mixer WALK UNITED Campaign Kick-Off
page 5 page 6
VOLUNTEER EVENTS
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Worldwide Day of Action
DONOR CIRCLE EVENTS
page 7 page 8
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Women’s Philanthropy Fund Breakfast
page 9 page 10
Women’s Leadership Council Day of Action Loyal Contributor Tailgate
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WHY PARTNER WITH UNITED WAY? “86% of consumers around the world believe that businesses need to place at least equal weight on societal interests as on business interests.”
2010 Edelman goodpurpose Consumer Study “89% of consumers say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause (compared to 66% in 1993).”
2010 Cone Cause Evolution Study
United Way is unique. United Way’s brand is recognized throughout the world and carries tremendous value. Interbrand, a global brand valuation company places United Way in the top ten of the world’s most valuable brands—not just for nonprofits but for profit brands as well, with a value of more than $34.7 billion. Orange County United Way offers local businesses an opportunity to align their products and services with one of the world’s most trusted brands (Forbes 2010), uniquely positions your company as a community leader, and assists Orange County United Way with fulfilling our mission of improving lives and strengthening OUR community.
Why Sponsor a United Way Program: We Provide Access to Premier Markets
We Provide Community Visibility
Whether you are interested in reaching major donors, established, or up-and-coming business leaders, United Way offers you opportunities to tap into potential clients and customers in a multitude of market segments. Almost 250 Donors Giving more than $10,000 Over 1,600 Donors Giving more than $1,000 Over 11,000 Donors Giving more than 10 years
With more than 45,000 donors, 1,000 corporate partners, 92 agency partners, and relationships with numerous community organizations, Orange County United Way’s community team is truly unique and we offer the most efficient, effective, and expedient way to meet your cause marketing goals and achieve greater brand awareness in the Orange County marketplace.
We Are An Experienced Partner
We Provide Employee and Client Involvement
A community partner since 1924, Orange County United Way has extensive experience working with the private, public, and nonprofit sectors. We offer an extraordinary level of professionalism and partnership expertise. We know that understanding your marketing and philanthropic goals, and creating mutually beneficial sponsorships is critical to building the equity of your brand and ours.
Your employees, partners, and clients feel good about your company and brand when you’re involved with Orange County United Way. Both employee satisfaction and client retention get a boost when you align your marketing and philanthropic objectives with United Way.
In the 2011-12 Corporate Sponsorship Opportunities Package, you will find four ways in which you can partner with Orange County United Way to further your company’s charitable goals and share broadly your corporate citizenry efforts:
LIVE UNITED CORPORATE PARTNERSHIPS CAMPAIGN PROGRAMS AND EVENTS VOLUNTEER EVENTS DONOR CIRCLE EVENTS
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OUR MISSION To improve lives by mobilizing the caring power of Orange County to strengthen OUR community. What We Do: We invest in Orange County children, families, and individuals by mobilizing our community to meet their most basic human needs—food, shelter, and medical care—while creating pathways to self-sufficient futures through education and training.
In short, we help people help themselves.
To do this, we focus on the Building Blocks for a self-sufficient life:
EDUCATION
Helping children and youth reach their potential:
Readiness to succeed in school Academic achievement Productive and engaged youth
INCOME
Promoting financial stability and independence:
Develop job skills Increase income Build savings Gain and sustain assets
HEALTH
Supporting healthy lives:
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Essential food and proper nutrition Safe shelter and secure housing Basic health care
CAMPAIGN PROGRAMS AND EVENTS Loaned Executive Program (August – November)
Cultivate Talent, Develop Expertise, Raise Visibility What is the Loaned Executive Program? At the start of each Campaign year, Orange County United Way calls on its Corporate Partners to lend their best and brightest to join our team as Loaned Executives (LEs) and support United Way in its Workplace Campaign efforts. When companies can’t spare someone they will instead sponsor the program, which allows Orange County United Way the opportunity to hire someone in the company’s name. Either way, it makes a vital impact on United Way’s ability to expand its reach, to ensure a successful campaign. OUR community benefits because Orange County United Way is able to lower overhead costs through the support of the professional talent loaned to the organization by your company. Loaned Executive participation leads to increased campaign results, which provides greater financial resources to help better meet the critical needs of our community.
THREE WAYS TO SUPPORT THE PROGRAM
Loan an Executive, Sponsor an Executive, Support a UCI Sage Community Scholar Student
Benefits to the Sponsoring Company
Recognition as a leader in improving lives in OUR Community Increased employee leadership and advanced professional skills Strengthens your company’s external relations with other organizations through Loaned Executives’ contacts and working relationships
Benefits to the Loaned Executive
Provides the following ROI: increased communication skills, creative thinking and problem solving, public speaking, project/time management, corporate social responsibility, and leadership and team building skills Offers valuable contacts throughout the business community Deepens insight into community needs and resources Provides an opportunity to make a difference in the community in which they live and/or work
Benefits to OUR Community
More dollars are raised, which allows Orange County United to increase support to vital programs in the areas of Education, Income, and Health More lives are improved, which results in a stronger community Stronger community = a more economically prosperous community
Investment: $20,000
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Sage Scholars Program Creating Opportunities for the Next Generation of Nonprofit Leaders And Assisting Three Orange County Nonprofits
How each gift of $20,000 will be used (smaller donations will be proportionately used in the same percentages):
Your generous gift will provide critically needed assistance to a deserving student at the University of California, Irvine. Student Scholarship: $8,000 After undergoing rigorous and competitive coursework, Student Wages & Benefits ($10 hourly wage your sponsored SAGE Community Scholar will intern in the paid through SAGE Program): $9,000 summer and fall with UCI’s partner, Orange County United Support for the SAGE Scholars Program: Way, learning all facets of a major campaign while providing $3,000 vital assistance to the Orange County nonprofit community.
Investment: $20,000
Additional Sponsorship Levels: $40,000, $10,000
(Benefits differ depending on sponsorship level)
Tale of Two Counties Bus Tour—Ongoing The “Tale of Two Counties” Tour was developed by Orange County United Way in the Fall of 2011 to offer donors a glimpse behind the velvet curtain of the Orange County depicted on TV—the beautiful beaches, the wonderment of Disneyland and pristine communities—so they can experience a part of the county where parents must choose between paying bills and putting food on the table, seniors who cannot afford critical medication, and jobless workers struggle to get back on their feet. By offering participants this glimpse, Orange County United Way is hoping to inspire people to restore hope with their actions and assist us with our mission of improving lives and strengthening OUR community
To bring this experience to as many Orange County United Way donors as possible, four tours have been scheduled for 2012:
Winter 2012
Spring 2012
Tocqueville Society Members and CEOs
Employee Campaign Managers
Orange County Youth
Leaders’ Society Members and Loyal Contributors
The tour is also available to Companies who’d like to offer their employees this unique opportunity. Tour Presenter (Four OCUW Tours)
Logo on tour invites Signage on tour bus Company representative to speak to tour participants Social Media coverage of the tour (Facebook, Twitter, LinkedIn, and Orange County United Way Blog) Orange County United Way Newsletter Coverage Hosted lunch for tour participants Customized company tour for sponsor employees
Investment: $7,500
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Private Company Tour
Logo on tour invites Signage on tour bus Company representative to speak to tour participants Social Media coverage of the tour (Facebook, Twitter, LinkedIn, and Orange County United Way Blog) Lunch for tour participants
Investment: $2,000
Real Estate & Building Industry Mixer—May 3, 2012
Every year, the real estate and building industry comes together to build a different type of community—a community that provides hope, help, and access to the tools needed to construct a self-sufficient life. The Real Estate & Building Industry Mixer has come to be one of the most coveted industry events in our community, with more than 200 Orange County CEO’s, real estate, building industry, and banking leaders coming together to network and raise awareness of the work being done by Orange County United Way.
Diamond Sponsor
Ability to align your brand with event (e.g. use of marks and logos and/or promotion) Must be approved by Orange County United Way VIP Keynote meet-and-greet and photo opportunity before the event Company logo on event Save the Date, invitations, and event website Company logo on event ads in the Orange County Business Journal Identification on event press releases Social media promotion Stage recognition at event Up to 15 comp event tickets Company logo prominently displayed at: - Cigar station - Beer and wine stations - Food stations Customized award recognizing participation as Diamond Sponsor Company banner behind entertainment stage Company name on event signage
Investment: $25,000 Additional Sponsorship Levels: $10,000, $5,000, $2,500, and $1,000 Individual tickets: $200
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WALK UNITED—June 9, 2012 Not only does Orange County United Way talk the talk but we walk the walk … WALK UNITED that is. WALK UNITED is a family-friendly 5K walk developed in partnership with the Angels Baseball Foundation to raise awareness and funds for Orange County residents living below the poverty line. Proceeds will be invested in local programs that help families facing crisis meet their most basic human needs of food, shelter, and medical care, while creating pathways to selfsufficient futures through education and training. Thousands of Orange County residents—families, individuals, students, elected officials, corporate and partner agencies— come together to improve the lives of the more than 229,000 Orange County Household that cannot meet their most basic needs—food, shelter, and medical care. WALK UNITED is taking steps to solve a serious problem for OUR community but that doesn’t mean we don’t have fun in the process of doing good. Walkers are treated to a free Kid-At-Heart Zone, music along the route from local bands, gourmet food trucks, a Community Fair, and much more.
GRAND SLAM EVENT HOST (Two opportunities)
Category Exclusivity* Mention in TV (Fox Sports West) promotional spots (Commitment must be made prior to April 1st) Mention in 34+ radio (AM 830, Go Country 105.1) promotional spots (Commitment must be made prior to April 1st) Mention in WALK UNITED press releases Jumbotron messaging during event Ability to align your brand with event (e.g. use of WALK UNITED marks and logos and/or create your own promotion around the event) Specific sponsor message included in a minimum of three email blasts
Company logo listed in Angels’ game day program(s) Stage recognition & banner at event Logo on event signage & printed promotional materials Logo in print media ad(s) Logo on WALK UNITED event website with link to company website Social media promotion: Facebook and Twitter Logo prominently displayed on back of WALK UNITED T-shirts Company booth space for sampling and/or promotion opportunities Up to 300 comp WALK UNITED registrations** Designated parking area for tailgating Company representative spot on WALK UNITED Cabinet
Investment: $25,000 Additional Sponsorship Levels: $10,000, $5,000, $2,500, and $1,000 Individual Registration: $25
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*Available upon request (Additional fee)
Campaign Kick-Off—September 2012
Orange County United Way’s LIVE UNITED Campaign touches more than 45,000 donors each year. These LIVE UNITED campaigns are run by dedicated Employee Campaign Managers (ECMs) who mobilize the caring power of their coworkers to meet the needs of OUR neighbors struggling to find hope, help, and access to a better tomorrow. Orange County United Way’s Campaign Kick-Off is a pep-rally luncheon for Employee ECMs and corporate partners, as well as an advanced introduction of each year’s LIVE UNITED Campaign. The event also honors: the Outstanding Corporate Partner, Outstanding Employee Giving Campaign, Outstanding Corporate Loyal Contributor, Corporate Community Excellence, Outstanding Corporate Tocqueville Society Contributor, Outstanding Corporate Leaders’ Society Contributor, and the coveted Dimensions In Giving Award—awarded to the corporate partner that truly impacts OUR community through dollars raised for United Way’s Community Impact Fund, active community service, and an overall commitment to helping people though contributions of time, leadership, resources, and a spirit of giving. We salute our 2011 Dimensions in Giving Award Winner: Western Digital.
Platinum Sponsorship
On-stage recognition at event Up to 10 guests at the luncheon Company logo on event email invitations Company logo on event signage Company logo on Orange County United Way website Company logo in Orange County Business Journal Ad
Investment: $10,000 Additional Sponsorship Levels: $5,000, $2,500, and $1,000
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VOLUNTEER EVENTS United Way Global Day of Action—December 2012 Recognizing the critical role of volunteers, the United Nations designated December 5 as International Volunteer Day. This is a day to celebrate and thank volunteers throughout the world. It also provides opportunities for volunteer organizations and individual volunteers to concretely show their contribution to a better world. United Way joins this effort by launching the Global Day of Action, an annual event to galvanize individuals and organizations around education, financial stability, and health issues in communities around the world.
DONOR CIRCLE EVENTS Tocqueville Society Events (July 1, 2011 through June 30, 2012) Orange County United Way’s Tocqueville Society members are influential community leaders in business and philanthropy who invest $10,000 or more annually in Orange County United Way. This program sponsorship will help us recognize and honor our most generous donors through a series of small and large recognition and educational events. Sponsoring company will be recognized at all events and in all print and electronic communications throughout the year.
Investment: $25,000
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Women’s Philanthropy Fund Breakfast—May 8, 2012
Established in 2002, Orange County United Way’s Women’s Philanthropy Fund recognizes women business and community leaders giving $10,000 or more annually. Women’s Philanthropy Fund members use their collective financial power to make a difference through United Way and help build economically self-sufficient lives for women and girls throughout Orange County. In 2004, the Women’s Philanthropy Fund Breakfast kicked-off to provide the larger community the opportunity to support programs for women and girls. Now an annual event, the breakfast recognizes the power of women philanthropists and to date, has raised more than $1.2 million for local programs. Through a unique grant process aimed to achieve the strongest impact, with advisement from Women’s Philanthropy Fund members, proceeds from the breakfast support the Building Blocks for a self-sufficient life through Education, Income, and Health—food, shelter, and medical care—programs for women and girls.
Presenting Platinum Sponsor (One Opportunity)
Presenting Sponsor naming rights of event Private “Meet & Greet” opportunity with Keynote Speaker and 20 guests (based on Keynote’s availability) Stage opportunity for a company representative to introduce Keynote Speaker VIP Seating for 4 tables of 10 at the event Prominent recognition as “Presenting Platinum Sponsor” and company logo on the event Save the Date, invitations and event website Two-page ad spread in event program Prominent recognition as “Presenting Platinum Sponsor” and company logo on event signage Exclusive press release dedicated to the announcement of company sponsorship Company logo on Orange County United Way website Recognition prominently placed in Orange County Business Journal event ad (circulation of 23,052 with average household income of $593,000) Company logo featured in 2012 Women’s Philanthropy Fund recognition ad in Orange County Business Journal “Women In Business” supplement (3) display tables or similarly sized company display in foyer
Investment: $50,000
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Diamond Sponsor
Stage recognition at event VIP seating for 2 tables of 10 at the event Company logo on the event Save the Date, invitations and event website Full-page preferred ad space in event program Company logo on event signage Customized award recognizing participation as Diamond Sponsor Identification on all associated press releases Company logo on Orange County United Way website Recognition prominently placed in Orange County Business Journal event ad (2) display tables or a similarly sized company display in foyer
Investment: $25,000 Additional Sponsorship Levels: $10,000, $5,000, $2,500, and $1,200 Individual tickets: $175
Loyal Contributors’ Tailgate Party—June 9, 2012 (WALK UNITED) The Loyal Contributors’ Tailgate Party Sponsorship is a great opportunity to THANK, RECOGNIZE, and CELEBRATE loyal donors for their long-time support of our community! The more than 11,000 local Loyal Contributors are individual supporters with a 10 year or longer commitment of giving to United Way. Your sponsorship will help support the collective power of generosity and loyalty that improves people’s lives here in Orange County.
Tailgate Party Presenting Sponsor
Sponsor name/logo on banner at Loyal Contributor tent Personalized poster highlighting Sponsors Loyal Contributor(s) Sponsor name/logo on Loyal Contributor signs throughout Walk route Logo on event signage & printed promotional materials Logo in print media ad(s) Logo on WALK UNITED event website with link to company website Logo on back of LIVE UNITED T-shirt Up to 50 comp WALK UNITED registrations
Investment: $5,000
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DON’T JUST WEAR THE SHIRT. LIVE IT.
18012 Mitchell Avenue South, Irvine, California 92614 Phone: 949.660.7600, Fax: 949.724.3040 www.unitedwayoc.org