C
Business
onnections September 2013
Two don’t-miss business events coming soon
Volume 4
Issue 4
COMPANY PROFILE
As part of its month-long tribute to small businesses and the impact that they have on our local economy, the Orangeville & Area SBEC has arranged two special events this fall that business owners won’t want to miss. On October 23, the Town will once again team up with the TD Bank to host its annual business breakfast. This year’s EDC Business Breakfast is sure to be popular as one of Canada’s most celebrated leaders, General Rick Hillier, provides an inspirational keynote address on leadership, motivation, and team building. General Hillier has commanded troops from platoon to multi-national formation levels within Canada, Europe, Asia, and the United States. An inspiring leader, he served as Chief of Defence Staff of the Canadian Forces – the highest ranking position in the Canadian Forces, from 2005 to 2008 where he oversaw our county’s most important mission in Afghanistan. In 2011, General Hillier was made an Officer to the Order of Canada “for his service to our nation, which has inspired pride in our Canadian Forces.” Building on his incredible leadership experience and motivational skills, General Hillier is also the author of the #1 national bestseller, A Soldier First, as well as Leadership, 50 Points of Wisdom for Today’s Leaders, an inspirational collection of leadership principles. Featuring well-known economist, author and broadcaster Linda Nazareth, on November 5 the Orangeville & Area SBEC will deliver its annual Bridges to Better Business event. Working in partnership with the Workforce Planning Board, the Centre for Business and Economic Development and the Greater Dufferin Chamber of Commerce, this year’s theme will be “Planning for Future Business Success” in honour of Orangeville’s 150th birthday celebrations. Ms. Nazareth will deliver a keynote address on our changing demographics and identify the past and current trends that will shape our future. She will examine the challenges and opportunities these trends present to the economy, labour market, financial markets – and to your industry. Following the keynote address, a panel discussion on workforce development will be led by the Workforce Planning Board and provide employers and HR specialists with information on the workforce development resources, programs and funding opportunities available and how to access them. Finally, an address from the President of the Ontario Chamber of Commerce will provide an overview of the current business climate in Ontario and what business owners will need to do to remain competitive in the future. Business owners will not want to miss this opportunity to enjoy lunch with their peers and to examine future developments for their businesses. To register for either of these events, visit www.orangevillebusiness.ca/events or call 519-941-0440 Ext. 2286 by October 11.
Small Business Month in Orangeville Ruth Phillips (left), Councillor Gail Campbell, and Jeffers’ Pharmacy owner Barb Fairbairn joined Councillor Mary Rose as she proclaimed October as Small Business Month in Orangeville. An excellent example of small business success, Jeffers’ Pharmacy has been operating in Orangeville for just over 100 years.
ORANGEVILLEBUSINESS.CA
Andrew Kohnen, Brewmaster (left); Deborah Whiteley, Production Manager; and Tom Smellie, President at the brewery in Orangeville.
Hockley Valley Brewery Started in 2002, the Hockley Valley Brewing Company came to fruition when founder Tom Smellie decided to take a summer off from the family jewellery business to try something new. He opened a small brewery in Hockley Village and quickly brought on brewmaster Andrew Kohnen, who had just returned to Canada from a stint abroad where he had studied the fine art of brewing beer. The business opened with two lines of beers which were processed on a manual production line. By 2007 the company had expanded to three lines of beer, and with a new LCBO contract in place, Tom began looking for more space to meet the growing demand. A re-location to Orangeville’s industrial park quadrupled the manufacturing space and with the purchase of new equipment and a more efficient canner, the company was immediately able to double its output. From its location in Orangeville, Hockley Valley Brewery ships product to LCBOs and Beer Stores around the province as well as to locations in Manitoba, Alberta and Nova Scotia. The business has now expanded its line to five types of beer and this year, introduced its first blonde beer – Hockley 100. Building on Tom’s belief that every beer should tell a story, Hockley 100 embodies this mantra as it comes as close to a “100-mile” beer as possible, embracing a full-circle approach. According to Tom, the grains used for brewing Hockley 100 come from a local farm. The spent grain that is created from the brewing process is collected by the farmer who feeds it to his cows, and in turn fertilizes the fields that grow the grain, resulting in a complete cycle. “It’s Orangeville’s excellent location that enables us to do what we do,” enthuses Tom Smellie. Being located in an urban setting that is surrounded by prime farmland provides access to the raw materials we need to create our beers while also providing the transportation networks needed to distribute our products to a growing marketplace.” Hockley Valley Brewery products can be enjoyed at a number of local eating establishments and can be purchased at the LCBO or directly from the brewery at 25 Centennial Road in Orangeville. To learn more about this innovative company, visit www.hockleybeer.ca.
Connect with Business. Connect with Life.
UPCOMING EVENTS
IN THE NEWS
Starting a Small Business • September 26, 9 a.m. Participants will learn about what is involved in starting a small business in Ontario, why a business plan is so important and what is involved in developing a successful business plan. This workshop will answer many start-up questions and provide participants with the tools needed to begin working on their own plans. Cost $10 + HST.
Improving Your Online Visibility • October 8, 6:30 p.m. Search engines and smartphones have changed the way we shop and how we judge a business. This interactive seminar led by Sean Rowe of NoBul Media, will introduce best practices for increasing your online visibility. Cost $20 + HST.
Orangeville EDC Business Breakfast • October 23, 7:30 a.m. The Town of Orangeville will team up with the TD Bank to deliver a networking breakfast featuring an inspiring keynote address on leadership, motivation, and team building by General Rick Hillier, Former Chief of the Defence Staff of the Canadian Armed Forces. Cost $15 + HST (includes breakfast).
Google Adwords Advertising • October 24, 9 a.m. Google Adwords is becoming an increasingly popular and affordable way to market a business. Join us for this hands-on workshop led by Rodney Hough of SmallBizMastery. Participants will set up their own accounts, learn how to set a budget, discover what is required to create the first ad, and how to analyze the results of the campaign. Cost $20 + HST.
Creating a Marketing Calendar: A Blueprint • October 29, 9 a.m. Creating a detailed marketing plan is crucial for small business owners who are trying to reach their target markets without going over budget. Join us for this hands-on workshop and learn how to plan and design a goal-oriented marketing strategy and analyze the results for maximum effectiveness. Seating is limited, so book early. Cost $20 + HST.
Bridges to Better Business: Planning for Future Success • November 5, 11:30 a.m. This year’s theme is ‘Planning for Future Business Success’ and will feature a keynote address that examines the current and past trends and changing demographics that will impact business in the future. A panel of local experts will provide an overview of the workforce development programs and incentives that exist for employers and how to access them. Learn about the current business climate in Ontario and what your business will need to do to remain competitive in the future. Cost $30 + HST (includes lunch).
Small Business Insurance • November 14, 6:30 p.m. Delivered by Absolute Insurance, this workshop will help you determine which types of insurance are needed for your business. Business owners will receive clear explanations of the most common types of small business insurance and tips on how to purchase insurance in the most cost effective way. Free.
Small Business Fraud - Protecting Your Business • November 19, 6:30 p.m.
Orangeville Municipal Cultural Plan and Cultural Map The Town of Orangeville has joined other forward-thinking municipalities in Ontario and launched its first cultural planning and mapping project. When completed, the plan will be used as a guide to support the development of cultural policies, programs, partnerships, and initiatives that will ensure the Town reaches its greatest potential as a culturally vibrant and creative S.J. Pringle at her studio in Dragonfly Arts. community. The Municipal Cultural Plan will focus on supporting cultural development in the community and will identify short and long-term strategies to strengthen and enhance arts and culture resources and activities in Orangeville. The plan will identify resources required, outline opportunities for community partnerships, and make recommendations on integrating culture into all municipal departments. As part of the process, a cultural mapping exercise is under way in order to develop an inventory of all physical cultural resources and assets, cultural organizations, events, spaces and facilities, as well as occupations within the creative economy. Through a community engagement process that will carry on this fall, key community stakeholders, businesses, all interested residents, and municipal officials are invited to share their thoughts and help identify the cultural needs, opportunities, and priorities in the community. As a project of the Town of Orangeville’s Arts & Culture Committee, the plan will support Orangeville’s cultural development by making cultural planning a priority. “By strengthening the Town’s arts, culture and recreational assets, we improve the quality of our community overall,” says Councillor Mary Rose, Chair of the Arts & Culture Committee. “Our goal is to improve quality of life and quality of place while also attracting and retaining investment that will support economic diversification.” To complete the plan, the Town has teamed up with Culture Capital, in partnership with Nordicity and GeoPraxis, and with funding support from the Government of Ontario. To obtain updates on the project as it unfolds, share your perspective on arts and culture in Orangeville, or to tell us about your cultural resource or asset, visit www.orangevillebusiness.ca/cultural-plan.
THINGS TO KNOW
TD Bank experts will teach business owners and employees what they need to know about credit and debit fraud and detecting counterfeit bills. Participants will learn how to discourage employees from being coerced to assist in the crime and about the tools and machines that are commonly used in fraudulent transactions. Free.
REAL ESTATE - FEATURED LISTING Northwest Corner C Line and Centennial Road More than 5 acres of shovel-ready industrial land available for sale. Located at the northwest corner of Centennial Road and C Line, the land is close to the Orangeville bypass and is zoned M-1 for general industrial uses. The lot size is 2.087 ha (5.156 ac) and can be severed into two or three smaller parcels. The current asking price for the land is $215,000.00 per acre. Interested buyers should contact Ruth Phillips, Acting Manager of Economic Development, Town of Orangeville at 519-941-0440 Ext. 2291 or by email at rphillips@orangeville.ca.
Orangeville Visitor Information Centre Grand Opening A grand opening for the new Orangeville Visitor Information Centre was held on September 14. The Centre was just completed in June and has fielded more than 3400 inquiries in its first 9 months of operation. Participating in the ribbon cutting ceremony (from left to right); Councillor Jeremy Williams, MPP Sylvia Jones, Mayor Rob Adams, Theatre Orangeville Artistic Director David Nairn, Doc Gillies, Councillor Mary Rose, Councillor Gail Campbell, and Deputy Mayor Warren Maycock.
GDACC Home & Business Expo Coming Soon To find out about all the latest news, events and happenings in the Town of Orangeville, be sure to visit the Town of Orangeville booth at the Chamber of Commerce Home and Lifestyle Show. The event will run on Saturday, November 2 from 10 a.m. to 5 p.m. and on Sunday, November 3 from 11 a.m. to 4 p.m.
ORANGEVILLEBUSINESS.CA
87 Broadway, Orangeville, Ontario L9W 1K1 Phone: 519-941-0440 Toll Free: 1-866-941-0440 E-mail: info@orangevillebusiness.ca Twitter: @OrangevilleED You Tube: Orangeville Business Facebook: Orangeville Economic Development & Tourism