Toy Fair Press Kit 2014

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The Orb Factory Add some SERIOUS SPARKLE to your news story! • Test your strength - how many Pulsar Powerballs™ you can light up? • Check out our oversized PlushCraft® Fancy Fish • Take a picture with giant mosaic Dinosaurs Contact us ahead of time to secure an appointment, or with any questions you may have.

New York Toy Fair •

Feb. 16 - 19 •

Booth 1870

Stephanie Carver - Marketing Manager

www.orbfactory.com

Toy Fair Tel: (902) 718-7695 Work Tel: (902) 477-9570 stephanie@orbfactory.com

Read our Blog: http://orbfactory.blogspot.com Visit us at: facebook.com/OrbFactory Follow us on Twitter @orbfactory


Visit The Orb Factory at New York Toy Fair Visit our booth to see over 30 new products for 2014, plus our all our classic bestsellers. We’ll be running demonstrations all day! From DIY jewelry to amazing room decor items, our live demos will provide an in-depth look at all our hottest kits for the upcoming year. The Orb Factory Limited is a leading specialty toy company known for its popular brands, including: PlushCraft™, Curiosity Kits®, Sticky Mosaics®, My First Sticky Mosaics®, Imaginista™, Stick’n Style®, SparkleUps® and Magnetic Mosaics®.

New York Toy Fair •

Feb. 16 - 19 •

Booth 1870

Stephanie Carver - Marketing Manager

www.orbfactory.com

Toy Fair Tel: (902) 718-7695 Work Tel: (902) 477-9570 stephanie@orbfactory.com

Read our Blog: http://orbfactory.blogspot.com Visit us at: facebook.com/OrbFactory Follow us on Twitter @orbfactory


Visit The Orb Factory at New York Toy Fair Are you looking for the perfect place for video segments or photos at Toy Fair? Our booth is full of sparkle and looks great on television. We’ve been working for months to find the perfect accessories, brightest paint colors, and awesome finishing touches to create our best booth yet.

New York Toy Fair •

Feb. 16 - 19 •

Booth 1870

Stephanie Carver - Marketing Manager

www.orbfactory.com

Toy Fair Tel: (902) 718-7695 Work Tel: (902) 477-9570 stephanie@orbfactory.com

Read our Blog: http://orbfactory.blogspot.com Visit us at: facebook.com/OrbFactory Follow us on Twitter @orbfactory


Visit The Orb Factory at New York Toy Fair

For Totally Trendy Tweens Based on current D.I.Y. trends, Imaginsita™ takes these hot styles and make them totally accesible for girls, aged 8+. Stop by our booth to find out just how stocked with contents these kits really are!


Combine Arts and Science! Curiosity Kits速 Bounce, Light Up, Bubble, and Erupt!


Plush Colorful Fabric. Create Perfectly Plushy Pieces. No Sewing Required! The Orb Factory launched PlushCraft™ in 2012. These kits are unlike anything else currently on the market, are easy to use and no Follow a simple numbered legend and punch colorful fabric pieces to make a pretty, plushy pattern. All our PlushCraft™ kits are perfect for 5+. These no-mess, no-sew craft kits that result in a beautiful, and usable, piece of room decor, wall art, or wearable accessory.


History & Awards Located in Halifax Nova Scotia, The Orb Factory Limited is a provider of award winning crafts & activities products, recognized for innovative designs, top quality products, and outstanding customer service. During 2012, we celebrated 21 years in business! We are now sold in over 50 countries, have won numerous awards and have become a recognized and trusted name in the toy industry. Steven Kay started designing toys when he was 6 yrs old. With formal training in photography, sculpture and design, he founded The Orb Factory in 1991. The company’s first line was based around the Celestial Orb, a transforming hand-held widget made from wire. Steve knows that he has made it this far by focusing on the 2 most important things: a fun and rewarding play experience for kids, and the best customer service in the industry

2013 Best Arts & Crafts Toy - ToyTalk Imaginista® Get Wired

2011 ASTRA Best Toys for Kids Award Sticky Mosaics® Happily Ever After Jewelry Box

2013 Top Holiday Toys - The Toy Insider Imaginista® Decoupage, Sticky Mosaics® Princee Palace Jewelry Box

2011 Parents Choice Award Fun Stuff Stick’n Style® Crystal Clutch

2012 Best Vendor Partner Award from Learning Express

2010 ASTRA Best Toys for Kids Award Sticky Mosaics® Heart Box

2012 Kids Product of the Year - Creative Child Magazine Stick’n Style® Cupcake Clutch & Stick’n Style® Crystal Clutch

2010 ToyTalk Awards - ‘Highly Commended’ Sticky Mosaics® Fairy Box

2012 Parents’ Choice Awards Stick’n Style® Cupcake Clutch & Plushcraft™ Butterfly Pillow

2010 Practical Pre-School Award Sticky Mosaics® Butterfly Tiara

2011 ASTRA Vendor Excellence Award

2010 Learning Express Best Toy Award “Girl 5+” Sticky Mosaics® Twinkle Tiaras

2011 Industry Leader Award from Learning Express 2011 Learning Express Best Toy Award in Arts and Crafts Stick’n Style® Blinglets 2011 Learning Express Best Toy Girls 5+ Sticky Mosaics® Funky Notes

2009 Dr. Toy Best Vacation Products Sticky Mosaics® Jewelry Box 2009 ASTRA Best Toys for Kids Award Sticky Mosaics® Twinkle Tiaras 2008 Learning Express Best Toy Award “Pre-School” Sticky Mosaics® Magnetic Mosaics® Kids Art


Media


FAQ 1. Are your products safe?

The Orb Factory Limited takes safety seriously. Our products are tested by independent testing labs to meet EN71, ASTM, and, as of February 10 2009, CPSIA standards for child safety. These standards are generally considered the most rigorous in the world and are recognized by toy industries and government agencies globally. The Orb Factory considers it mandatory to guarantee the safety of the children that use our products every day. In addition, all of our products are manufactured in China by an ICTI (International Council of Toy Industries) certified factory www.toy-icti.org. ICTI promotes fair labor treatment, employee health and safety, and consistently monitors certified manufacturers. The Orb Factory has been enlivening the minds of children for 15 years. When your child plays with our products, you can be assured that they have been tested and considered safe according to the strictest international guidelines.

2. What ages are your products for?

Our products range in suitability for various ages. The majority of our products are appropriate for children aged 4 or 5+. We do have a special Pre-School line, as well as our My First Sticky Mosaics®, which are made especially for children 3+. All ages are marked clearly on our products and website. Due to choking hazards, age restrictions should be followed. Please take care to monitor younger children who are around older children playing with our products.

3. What is the educational value of your products?

Numerous studies have been conducted to show how art enhances creativity, imagination and self-esteem. We believe these to be some of the most important skills a child can develop, and are proud that our products nurture these skills. Aside from these ever important factors, art also encourages cognition, critical thinking and learning skills. Through the use of number and pattern recognition, children using our kits are learning valuable tools that will help them later in reading, writing and even math. Our kits develop also print awareness, spatial relation skills, visual literacy and verbal creativity.

4. Do you have anything for travel?

Our Sticky Mosaics® Singles are perfect for long car or plane rides. These packages include one art project and over 400 sticky tiles. Children follow the legend to create a magical picture without messy paint or sticky glue. Our Magnetic Mosaics® are also a huge travel hit! Our Chroma includes a magnetic hexagonal travel tin with 37 colorful pieces. Create beautiful mosaic designs over and over again - follow the templates for perfect results every time, or create your own designs.

5. How sticky are your tiles?

Well, they’re not going to stick on a toddler’s head and never come off - we promise! Our tiles are strong enough to create long lasting pieces of art, but can also be peeled back off if put on wrong - which means mistakes are easily fixed.

6. Where can I get up to date information on The Orb Factory? Our website: www.orbfactory.com Twitter: twitter.com/orbfactory

Facebook: www.facebook.com/OrbFactory Our Blog: www.orbfactory.blogspot.com

7. Where can I purchase The Orb Factory’s Products?

All our products can be ordered online at www.orbfactory.com. Our products are also sold in select chain stores and in many independant neighbourhood toy stores.

8. How do I contact The Orb Factory?

For promotions or general inquiries, please contact our head of communications; stephanie@orbfactory.com For sales inquiries, please contact sales@orbfactory.com


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