BC Wine Industry Annual Insight Conference this Spring

Wine Growers British Columbia in partnership with the BC Wine Grape Council, the BC Grapegrowers’ Association and the BC Wine Authority invite BC wine industry professionals to attend the sixth annual Insight Conference at the Penticton Lakeside Resort & Conference Centre on Tuesday, March 7, 2023. The one-day forum brings industry together to provide an informative overview of the current and future state of the British Columbia wine industry from experts in the field.

The conference is an opportunity to learn about industry-related topics, issues, and policies that affect stakeholder business operations and collective success. After two years of hosting the event virtually or in a hybrid format, this year’s conference will take place in person. The agenda features a morning of speakers presenting industry updates and key insights for future growth. The afternoon offers break-out sessions following three sector focused topics:

Marketing & Sales, Business & Leadership, and Oenology & Viticulture. The conference will conclude with a BC Wine Soirée; a chance to network with fellow attendees and enjoy a glass of 100% BC wine.

The 2023 conference will cover the following topics:

• BC’s position in the Canadian wine market with key insights from Wine Intelligence

• The economic impact of the BC wine industry

• Retail Wine Sales Trends

• BC Wine Tourism Strategy

• Climate Change and the BC Wine Industry

Afternoon break-out session topics include:

• Key Consumer Segments in the BC wine industry

• The Data that is Changing Winery DTC

• The Gen Z Field Guide for Wine Marketers

• Sustainable Wine Growing British Columbia Certification Program

• Leading Your Team to Success

• Diversity & Inclusion in the Business Day-to-Day

• Tracking Your Carbon Footprint & more

Guest Speakers:

• Richard Halstead – Wine Intelligence

• Barbara Philip, MW - BC Liquor Distribution Branch

• Maya Lange – Destination British Columbia

Sector focused break-out session speakers:

• Darcen Esau & Arnica Rowan –Terroir Consulting

• Connor Clarkes – Commerce7

• Maxine Gurevich - Horizon Media

• Ruth King – Sustainable Wine Growing British Columbia

• Ginger Brunner – Go2HR

• Tammy Tsang – And Humanity

Date: Tuesday, March 7, 2023

Location: Penticton Lakeside Resort & Conference Centre

Time: 8:45 AM to 5:00 PM

Register now at WineBC.com/ Industry

Conference Tickets are $85 per person and include coffee breaks, lunch, and the BC Wine Soirée. Early Bird Registration (save $10) is available until February 13, 2023. Members of the organizing associations receive additional pricing benefits, email info@winebc.com for more information. 

Kelly Josephson, Communications Manager, Wine Growers British Columbia winebc.com