New Holland Celebrates 125 Years

New Holland Agriculture turns 125 years old this year, celebrating over a century of commitment towards five generations of farmers across the globe, making their lives easier and the agricultural business more efficient and sustainable.

The values and vision of New Holland’s founders are the beating heart of the brand to this day, as it celebrates 125 years at the farmers’ side, providing the support they needed at all times, constantly investing and innovating so they would have the products, technologies and services to farm efficiently, sustainably and profitably. “New Holland has a rich heritage started in a small town of Pennsylvania and has grown to be a global brand with presence across 170 countries,” said Carlo Lambro, Brand President of New Holland Agriculture. “It is a history marked by important innovations that have changed agriculture. It brings together the unique legacy of brands such as Ford, Fiat, Braud and Claeys. Most important of all, it is a history marked by people: our customers, our dealers, our employees, day after day, year after year. Together, we are facing the many challenges of agriculture, helping farmers get the job done, efficiently and profitably, and get the best from their business.” New Holland is the farmer’s partner for every season – for good times and challenging times, Lambro says. “We are living in extraordinary circumstances that are changing how we live and work in ways we could never have imagined,” he added. “This situation has highlighted the vital role of agriculture and brought to the attention of the public how important farmers are in their life,” Lambro says. “Agriculture has reacted to the crisis with strength, successfully ensuring the food supply without disruption in the face of exceptional difficulties. And New Holland has remained at the farmers’ side throughout, providing the support they needed. We continue to invest in the future, and we will make the most of the possibilities of new technologies, connectivity, automation and alternative fuels – working together towards sustainable agriculture. As we celebrate our 125th anniversary, at this unprecedented moment in history, we look to the future with confidence.” 

Kubota Announces New “Crossover” Compact Tractor

Kubota Canada Ltd. unveiled its new LX Series this year, the latest addition to the company’s compact tractor line. The LX Series offers three models including the affordable entry-level LX2610SU Open Station model and the well-equipped LX2610 and LX3310, both of which come with Open Station and Cab model options. Designed with both residential and commercial operators in mind, the LX Series has the versatility to tackle rural residential tasks while providing the power and comfort to handle commercial applications. “We are very excited to launch the new LX Series in Canada. This new series is the perfect fit in the compact utility tractor segment between our current B and L Series,’’ said Yannick Montagano, Vice President of Sales and Marketing for Kubota Canada Ltd. “We are confident the all-new LX Series will meet the demands of residential property owners as well as commercial operators, in a wide range of applications from snow removal to landscaping.” Kubota’s LX Series compact tractors are powered by world-renowned Kubota diesel engines ranging from 24.9 to 30.8 gross engine horsepower. The LX3310 model features a Kubota Common Rail System diesel engine that is engineered for the harsh Canadian climate conditions while providing better fuel economy, lower emissions as well as a high level of power, torque and performance. The LX Series provides great maneuverability in a compact size allowing you to operate the 60-inch or 72-inch mid-mount mower, yet it boasts the power and weight required to operate a front loader with a lift capacity of over 1,000 lbs. The 3-Point Hitch offers superior lift capacity for a wide variety of performance-matched rear implements. The LX Series also features Goodyear® R14 crossover tires for a variety of snow, ice, turf or mud applications. Both Open Station and Cab models feature cruise control, tilt steering and a new deluxe suspension seat. 