Communique - November 2013

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14 AIESEC in UPM: A Testament to OrCom Leadership and Innovation g g g

Since its establishment, the Organizational Communication degree program has continuously

for

External

Relations

&

Marketing

and

Communications), Jana, and Andrea.

produced many successful leaders in different fields. This should not come as a surprise, thanks to the excellent communication and people skills imparted to us by the program.

Reanne: AIESEC in UPM is a newly established organization in UP Manila which will operate as a Specialized Unit under AIESEC University of the

However, graduating from OrCom is not a

Philippines-Diliman. Being a Specialized Unit

prerequisite to becoming an effective leader. In

means that AIESEC in UPM would be under the

fact, some of the most effective leaders are those

tutelage of its parent entity until we are capable of

who started young. A testament to this is the

operating on our own.

establishment of AIESEC in UPM, one of the

And Andrea: Currently, the goal of the organization is to

newest organizations in our university. 12 of the 28

establish a firm identity in UPM. AIESEC in UPM

founding members of the organization are OrCom

aims to get recognized throughout the university,

majors—sophomores Lianne Santiago, Cedric

recruit passionate members who are willing to go

Co Cordero, Hershey Neri, Sophia Garduño, Pat

on an exchange, and actually send people on an

Rañola, Tricia Quintero, Camille Salvador, Andrea

exchange for 6 weeks as early as summer of 2014.

Adriano, Dezza Alvarez, Jana Liwanag, Gian Nicdao,

and

Reanne

Medina,

and

freshie

Gianna Añasco. The acronym “AIESEC” originally stood for Association International des Etudiants en Sciences Economiqueset Commerciales, or the International Association of Students of Economic and Commercial Sciences, but the organization is simply known today as AIESEC. A global, non-profit, non-political, youth-run organization, AIESEC has more than 86,000 members in 124 countries and territories, and has organized more than 20,000 international exchanges yearly. To find out more about the nature of AIESEC in UPM, we asked for the insights of four of its founding members from OrCom: Reanne (Specialized Unit President), Gian (Specialized Unit Vice President

Gian: We look for people who are determined to learn and develop their leadership potential, and it definitely

wouldn’t

hurt

if

they

enjoy

a

challenge or two. Jana: Our application process is more, if not rigorous, time-consuming than those of other organizations. Our app process is a bit more tedious because we want to ensure that the applicant’s values are in line with ours. We’re looking for individuals who are interested in world issues, management, leadership, and believe in integrit and excellence. Being passionate won’t integrity, hurt, too. Haha!

Gian: Jana:

. And to me, this is

Andrea: Back in freshman year, AIESEC UPD tried

really important because I’ve always been inse-

to establish the org in UPM and I was one of the

cure about my abilities.

interested parties who wanted to learn about

Reanne: Don’t shy yourself from opportunity.

them. Unfortunately, it didn’t push through due to

Always search for situations that will challenge

the lack of interested members. Reanne, our

you.

President, motivated me the most because based from her sister’s experience and her knowledge of the org, I knew UPM shouldn’t be missing in action over something that has so much potential.

Jana: The AIESEC UPD Executive Board is very helpful, and they’re very patient when it comes to our questions but there’s still the nagging feeling of having nothing. We didn’t know if we were doing the right thing. The most fun part is knowing that what you’re establishing is something already great in itself, and believing that it can help people

Andrea: People skills, definitely. Every time a And

discover their potentials.

person inquires about AIESEC, the words just

Gian: The hardest part would be setting meetings!

come out naturally giving the organization a

The founding members have different courses,

respectable light with respectable people. We

hence, different schedules and we had to sacrifice

wouldn’t have garnered so much attention as

going home early, etc. to make way for meetings.

early as today without communicating to every

The most fun part is the experience of establishing

person that has inquired or even inserting hints of

AIESEC in UPM itself; we really got immersed in

AIESEC in conversations.

what AIESEC has in store for every one of us.

Gian: Speaking and writing skills, definitely.

Reanne: Without a doubt, I can say that the best

AIESEC is a business, and in OrCom, we learn

part so far (and I guess for the long run, as well) are

about business; a perfect match.

the people I’m with.

Andrea: After just a few months in, I have learned And

Gian: It did, immensely. OrCom has equipped me

that

with knowledge and first-hand experiences that

, at this very moment

shaped me the way I am today.

15

Gian: We are an international youth-driven organization, impacting positively in society and in our members through AIESEC’s integrated experiences; passion, energy, and leadership, that is what AIESEC is about. Reanne: I can guarantee that what people learn in AIESEC, they can apply these to the other organizations they belong to. It is best for character-building because the amount of work and involvement AIESEC provides will help them to discover and realize what path they really want to take. Being part of AIESEC will make you realize that the world is larger than you think, that learning is limitless, that being young is not a hindrance to the amount of impact you want to make, and that opportunities and chances never run out and that it is only up to you to take them. g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g g  g  g

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Pat Suico, an Organizational Communication senior, made it to the final phase in MarkProf’s Search for 25 Management Trainees this year. Pat passed all phases of the grueling screening process of the MarkProf Foundation, Inc., which included several interviews, a marke marketing exam, and individual and group case studies. She and the other qualifiers, who bested more than 700 other aspirants, began the MarkProf bootcamp on October 12, which will

end

on

December 7. MarkProf’s Search for Top 25 Management Trainees is an annual search for the top 25 college seniors interested in pursuing careers in the field of marketing

and

sales

management.

Successful

applicants, undergo the rigorous 7-week bootcamp,

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where they will be trained by the leaders of some of the country’s top businesses and companies.

OrCom in its PRIME: #!!(" ' #" " ' #" In dictionary definition, ‘prime’ as a noun

exceed expectations in their every endeavor, so it

means the most active, thriving, or satisfying

is only right that on its 29th year, we celebrate our

stage or period in a life. Since its establishment,

beloved degree program being at its best yet.

the OrCom degree program has continuously

Shoestring fries Piknik was the official partner of

produced some of the greatest leaders in

OrComSoc for PRIME: OrCom Week 2013.

different fields. OrCom students and graduates

So here’s what went down in the successful

alike continue to deliver performances that

PRIME.

From September 24 to 27, 2013, OrCom students, professors, and alumni celebrated the degree program’s anniversary through a series of events that showcased the elements of being an OrCommunicologist, spearheaded by the Organizational Communication Society.

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To officially commence PRIME, OrCom students from all year levels gathered at the DAC Lobby on Tuesday, September 24 to witness the ribbon-cutting and opening ceremony with the OrComSoc ExeCom and OrComSoc’s faculty adviser Miss Anna Aclan. Attendees were then serenaded by talented OrCom students from each year level.

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A little drizzle couldn’t stop the OrCommunity from pushing through with the annual OrComlympics. OrCom batches gathered at the CAS Quadrangle last September 24, just hours after the official launch of OrCom Week 2013 to participate in the most-awaited line-up of games. Despite the weather and conflicting schedules, the participants proved that nothing could diminish their fighting spirits. Among the games in the line-up were a classic round of egg relay, a balloon game, and cotton ball nose dives. The seniors and freshies ended up playing against each other for the final round, but the juniors emerged as the over-all victors in this year’s OrComlympics. Nonetheless, there were plenty of Piknik shoestring fries to go around for all the participants.

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19 On Wednesday, September 25, OrComSoc held a first for OrCom Week — an impromptu speech and essay-writing contest for UP Manila students, which aimed to show what OrCom

majors In

are

keeping

trained with

to the

excel

in—written

week’s

theme,

Communication in Action, the topics for both contests centered

on

communication

the

different

—

achieving

applications peace

of

through

communication for the essay-writing contest, and the

and

oral

communication

skills.

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importance of communication to mankind and society for

the

impromptu

speech

contest.

DAC

faculty

members Miss Anna Aclan and Prof. Mishima Miciano, and OrCom senior and Communique’s very own Feature Editor Margot Calimon joined the event as the judges for

the

members Brian

essay-writing Miss

Alfaro

contest,

Esperanza

and

OrCom

while

Quijano

DAC

and

senior

and

faculty

Mr. UP

Noel Manila

Debate Circle member AJ Templo were the judges f o r t h e i m p ro m p t u s p e e c h c o n t e s t . Contestants

from

various

year

levels

and

degree programs took to the challenge, giving their all on the paper and podium. But in the end, Charlotte Velasco, a third year PhilArts major emerged as the

winner

of

the

essay-writing

contest,

with

second year DevStud major Alexcandra Ventura and first year BehSci major Isabel Beatriz Jiao as second and third runners-up, respectively. First year BioChem major Alvek Ecaldre brought the house down with his compelling impromptu speech, and walked away with the first prize, with first year BehSci major Kyla Dawn Mina and second year Intarmed student Niel Benjamin Kho winning second and third, respectively. Overall, Premiere was a success in showcasing the abilities of UP Manila students and showing appreciation for the two major skills that OrCom students are trained t o m a s t e r i n t h e d e g re e p ro g r a m .

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Before you take the internship plunge, know yourself. You must at least have a clear idea of what you want to do in your professional life because your internship has significant impact on your future in the industry.

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Know the outcome you want after your internship.

It could be improved skills you deem you’re weak at, a strengthened CV, or several areas of concern of a communications practitioner touched upon throughout the process, among others.

3 Do

not be afraid to ask.

Before internship, it is very advisable to have as much background information on your target company as possible. Google is always at your disposal, and contact information are usually available in the companies’ websites. Also, never hesitate to ask the seniors for more details on your area of interest or potential company because they just might be the bridge to your dream internship. During interview, you should know what the conditions of your internship are, and what is expected of you as a new member of the company. As an intern, you should take the initiative to ask for tasks if you’re not satisfied with your workload at present, and you should always take advantage of a readily accessible pool of experts to help you out.

* 3 .'S +" , In partnership with UP AdHere, JMA UPM, AIESEC UPM, and Shoot UPM, the Organizational Communication Society held Spotlight on Thursday afternoon, September 26, at the CAS Little Theater. Hosted by OrCom junior Paul Cenizal, Spotlight featured speakers from the different fields of advertising, marke marketing, youth leadership, and photography. The event began with UP AdHere speaker and OrCom graduate NiĂąo Gupana, currently a copywriter for Publicis JimenezBasic. His ‘pinakawalang kwentang talk ever’ emphasized on how OrCom students innately have the makings of a good advertiser because of the kid inside us, which he advised never to let go of. According to him, through raw insight and naĂŻve insipiration come an adultered experience that comes from being a child.

good photo is composed. Their fresh comparison of a camera to a faucet simplified the complicated concept of how a DSLR works. JMA UPM speaker and OrCom graduate Grace Gaddi, currently an account specialist/branding & events marketing consu consultant for Mediaroom, discussed the pros and cons of the fast-paced marketing industry life. She also shared the things she wish someone told her before she started working which particularly helped the OrCom seniors in thinking of a job they want, need, and/or apt for them. She parted with the audience with the advice to seek what you really want even if you have to go job-hopping because it doesn’t matter when you’re young. Ending at 5pm, the crowd dispersed with new information, inspiration, and motivation in different fields, making Spotlight yet another successful OrCom Week event.

AIESEC founders OrCom sophomores Gian Nicdao, Jana Liwanag, and Reanne Medina, and Bio sophomore Jari Monteagudo hyped up the crowd with their interactive workshop on leadership that started with the sharing of the three-month history of AISEC in UPM. Their talk about knowing what you want and doing what is needed to get what you want inspired the audience to take a leap and fight for their dreams. OrCom sophomores April Baldovino and Enzo Reque of Shoot UPM followed with a workshop of basic photography explaining what the buttons and knobs of a DSLR do and how a

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Suspension of classes due to inclement weather may have left the OrCommunity with no choice but to postpone the official launch of this year’s OrCom Week in CAS, but the Organizational Communication Society initiated the OrCom Week launch with the successful launch of the very first blog dedicated to the OrCom degree program, The OrCom Blog, on September 23, 2013. The OrCom Blog is the newest online fix for all-things-OrCom — an avenue to reach out to both current OrCom majors and alumni, and showcase their talents in music, art, and wri writing. The blog is open to submissions of artwork, write-ups, original music and covers, and videos, as well as questions about the OrCom program, faculty, alumni, and even career possibilities. Visit The OrCom Blog at www.theorcomblog.tumblr.com. OrCom students, alumni, and faculty members may submit their works at www.theorcomblog.tumblr.com/submit and send questions through www.theorcomblog.tumblr.com/ask.

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On September 27, as part of OrCom Week 2013, esteemed DAC professor Dr. Ronald Henson delivered a talk on the importance of communication in the health industry at the CAS Little Theater. In

his

talk,

titled

“Health

and

Science

Populariza Popularization�, Dr. Henson emphasized that effective communication is just as important as the research, and that our health professionals must also learn how to be effective communicators in order for them to properly relay the information to the masses about the common

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diseases and how to address them.

23 -(S &"S 3('S +S KS Every year, the Organizational Communication Society partners with the Office of Student Affairs (OSA) for a career symposium-forum for first year Organizational Communication students. This year, the program was held on October 5, 2013 at Room 304 in Rizal Hall. The OrCom freshies picked up insights on the degree program and tips and advice for possible career options from the inspirational talks of the OrCom alum speakers Miss Mary Sha Dola (Remedial Manager, Philippine National Bank), Miss Judith Octavo (Communications Coordinator, US Embassy of Manila), Coo and 2013 graduate Benralph S. Yu (Corporate Management Trainee, NestlÊ Philippines). The speakers gladly recounted their days as OrCom students, and shared how the degree program helped mold them into the professionals they are today. An open forum followed to address the students’ questions. The OrCom freshies were able to gain more information about the program, but only they can decide if OrCom is truly right for them.

"' -(' (KS ! S + (&S $S + ($ S +-3 To ofďŹ cially close PRIME: OrCom Week 2013, OrCom students gathered and sang the night away at Singtonado, held at Forbest Bar & Grill on October 18, 2013. OrCom students took to the mic to sing their goodbyes to the ďŹ rst semester’s academic load and hellos to the semestral break. After pairing up and singing along to classic karaoke tunes, a singing competition among pairs was arranged. After a tight competition with pairs Sol Ines and Raymundo, Icay Dugenia and Alyza Kevin Villanueva, and Sam Feril and JR Bacdayan, juniors Marbee Musngi and JL Robes won the crowd (and the karaoke machine) over with their song, but everyone got Pik-Nik shoe string fries to share.

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Passion to shoot

This year, a lot of new student organizations are starting to make a name for themselves in the University. One of the newbies, Shoot UPM, is the very first photography and organization in the campus. This alone is impressive, but wait until you hear the rest—all the founding members of Shoot are all just in their sophomore year, and a number of them are Organizational Communication majors! These young photography enthusiasts sure know what they’re doing, so I took it upon myself to personally ask them how they pulled it off.

It was past four o’clock when I went over to the benches outside the CAS OCS for the scheduled interview. It was raining that afternoon, but despite the damp floors and gloominess the sky had brought along that day, in that little corner of Rizal Hall sat a bunch of friends who were all-smiles as they welcomed me over to their tambayan. Passionate, fun, and most evidently, young, these OrCom majors claim that they were brought together by their passion for the art.

April: Well, we all had photography as a hobby. And because of that, we came up with an idea of a blog project. We did make a Tumblr blog; however, we weren’t able to sustain it. But at the start of 2013, people were already suggesting to make it into an organization. Al Omaga, one of the founding members, really pushed for this. He was the one who really encouraged us. I decided not to run for council anymore because I really wanted to be a part of Shoot UPM.

April: Al Omaga (2nd yr BS Applied Physics), April Baldovino (2nd year BA Organizational

Communication), Sean Ramos (2nd year BS Biology), Jana Liwanag (2nd year BA Organizational Communication), Gian Nicdao (2nd year BA Organizational Communication), Marc Olan (2nd year BS Biology), Trysh Olives (2nd year BA Development Studies), and Bea Formales (2nd year BA Organizational Communication). Most of us are from Freshie Core. That’s how we met and became really good friends! Remember the sem-starter party, Escape 2012? Well, that was our project!

Jana: It’s just really about passion. Nagbo-bond talaga kami over photography and then we realized na walang ganung org in UPM, and so we tried making this happen. Gian: And until now I still can’t believe that Shoot UPM would be such a success. We’ve got over a thousand likes on our page already — and to think that we’re still a very young organization. April: For me, it’s humbling. It’s very humbling to be able to do something like this at this age. And it’s not done by just a single person. Everyone did their part.

April: I actually asked a lot from my ex-council [members, like Kuya Paolo Villar and Mariz Zubiri. And then everything else was a learning process. Right now, we’re still developing Shoot UPM in terms of marketing and human resources. We didn’t really have a certain blueprint to follow. We just took risks.

25 April: Yes, one of our goals now is to make the org more stable. For example, in terms of succession, even after we’re not in the ExeCom anymore, Shoot UPM must still be good. That’s why the ExeCom now is training the Shoot UPM Team Leaders so that they, in turn, could also train their members to become leaders as well.

April: We envision Shoot to last more than fifty years. And ten years from now, we also envision this organization to be stronger than ever. That’s why, right now, we develop the systems. But more than the systems and the structures, we develop the people, so that they can also develop more people. That’s our strategy.

Gian: Free time. A lot of free time! Jana: To be honest, it doesn’t feel like sacrifice at all. We wanted to do this a long time ago. We knew from the very start that we would be doing a lot of things, especially since we’re just starting this org.

Reanne: Jana: If you want to push for it, there will always be a way. Especially if you find people who are as passionate as you; people who are willing to work with you. April: , not just by one person, but . And so, just value the relationships that you have. You met them for a reason.

After the quick interview, I could honestly say that I was very refreshed by what I witnessed: the passion burning in these young OrCom students’ hearts. True enough, everything happens for a reason, and most importantly, you meet certain people for a reason. Always remember to value your connections and to push for your dreams. Work won’t feel like work when you know that you’re with people who share your passion. Congratulations, Shoot UPM! Keep shooting!

26 % '(+S5S +$ &.3'4< 4<*11 Rainbow Rowell makes us know what it feels to be young and in love with her breathtaking third novel, Eleanor and Park. Set in 1986, the novel tells us the story of Park Sheridan and Eleanor Douglas as they prove that first love almost never lasts, but is tr brave and desperate enough to try.

(3S. 43&9-&3 7.,*11 A stunning book about Jack, a naive boy who is released into the public after being locked away in a juvenile institution, Boy A exposes the mora morality of media and the public in a case of an ex-juvenile convict’s struggle of starting from scratch and becoming a new person.

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BOOKWORM adventures

.2 -&75 When life-of-the-party Sutter Kelly wakes up on a random lawn, he meets social disaster Aimee. While he has no plans for the future and juggles family and friendship problems at the same time, he sets his mind on showing Aimee just how spectacular life is.

FLICKpicks

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After being stuck with writer’s block years after his best seller at 19, novelist Calvin decides to write about a girl named Ruby who constantly appears in his dreams. The more he wrote, the more he fell in love with Ruby, and the more Ruby came to life — literally. In this compelling story, the spiral of falling in and compe out of love is taken to greater heights.

This drama follows the story of Rory, an aspiring writer who gets his first shot at literary recognition and success after publishing a book he didn’t write. In the midst of his newfound fame as an acclaimed author, the past finds Rory and confronts him, and Rory must learn to pay the dues of misplaced ambition and taking the credit for another man’s work.

When high school senior Dave meets Aubrey, the unlikely couple fall fast for each other and discover the awkward ‘before and after’ of their first sexual encounter. Unlike a typical teenage romance flick, The First Time honestly captures both the sparks and complications that arise from falling in love for comp the first time too fast.

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0 ' A J 57*8*39B Now on its third season, Revenge fo follows Emily Thorne/ Amande Clarke’s efforts to avenge her father’s death from the mighty and ostentatious Grayson clan in the Hamptons. The schemes, subplots, and fashion are what make this reimagining of The Count of Monte Cristo fresh and unique.

Despite constant comparisons to Mariah Carey, Ariana Grande proves she is destined to be a star and is here to stay. Making waves with her first album in the Billboard 200, she is becoming a diva in her own right. With the catchy R&B track The Way and the soulful duet Almost Is Never Enough among others, an Ariana Grande playlist in anyone’s iPod is a must.

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While most shows involving teen pregnancy follow the story of the young mother, Baby Daddy gives us the other side of the story and focuses on a young father’s fa story and his experiences along with his mother, brother, roommate, and best friend as he prepares himself to step up and enter the world of fatherhood in his twenties.

After being dropped from his record label in 2011, the season 9 American Idol winner makes a huge comeback in the music industry with his new album Frames. His new folk-rock release is grittier and downright more creative than his debut album, getting inspiration from the likes of Mumford & Sons and The Lumineers.

/"-, A J 57*8*39B Suits tells the story of Mike and all his giftedness of being a fraud lawyer — and a very good one at that. Howeve However, he still has a lot to learn when he enters a prestigious law firm as he tries to learn from his mentor Harvey Specter.

MARATHON musts

N E W beats

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3S 0"'S + 1S7 -( +S<:;=8 DeGraw first rose to fame with his single I Don’t Want To Be, but this singer-songwriter is back with a fresh new vibe for his fifth album. In a mix of gritty pop, soul, and rock-influenced songs, he sings of life and falling in and out of love with his signature piano hooks and raspy voice.

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