DECEMBER 2017 / JANUARY 2018
UNCONVENTIONAL ACCOMODATIONS A More Intrinsic Experience see also How How to to Retain Retain Employees Employees
Legislative Wins Reap Savings Trends Trends in in Oregon Oregon Tourism Tourism GLAMPING: WESTCLIFF LODGE, HOOD RIVER PHOTO CREDIT: Westcliff Lodge
OregonRLA.ORG
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2
Lodging News | DEC 2017 / JAN 2018
You put your heart and soul into your business. We put ours into protecting it. You live for the ideas, the independence, the feeling of making things happen. You have a passion for your business. Liberty Mutual Insurance has a passion for protecting it. For 30 years, we’ve partnered with the Oregon Restaurant and Lodging Association to offer industry-specific programs for hospitality businesses. With specialty coverages and comprehensive safety resources, we reward exemplary safety performance with end-ofyear savings. Our member policyholders have saved over $100 million in insurance costs since the plan’s inception. Talk to your independent agent today about our Liberty Mutual hospitality programs, or go to libertymutualgroup.com/business.
© 2016 Liberty Mutual Insurance. Insurance underwritten by Liberty Mutual Insurance Co., Boston, MA, or its affiliates or subsidiaries.
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WIN A BEACH GETAWAY! Enter to win an overnight stay on the coast! Go online to OregonFoodhandler.com or OregonAlcoholServer.com and complete the form by 1/31/18. Two winners, selected randomly, will be notified by email. Winners will enjoy an overnight stay in an oceanfront Whale Watcher room at the Overleaf Lodge & Spa (breakfast and access to the oceanfront spa included). Certificate is valid through 2018; excludes June 15-Sept 29, 2018 and not valid on holidays or during special events (no cash value). No purchase necessary; valid email address required. Must be 18 years or older; public sector employees are not eligible. Visit OregonRLA.org/Training for details.
OregonRLA.org/Training 4
Lodging News | DEC JAN 2018 Choose the2017 only/ training that supports you right back! • Tear out this sheet and post in your breakroom.
CHECKING IN
16 ABOUT
Lodging News is published six times a year by Oregon Restaurant & Lodging Association (ORLA), 8565 SW Salish Lane, Suite 120, Wilsonville, Oregon, 97070, 503.682.4422, 800.462.0619. To learn more about ORLA log on to OregonRLA.org.
PUBLISHER JASON BRANDT / PRESIDENT & CEO
GLAMPING: WESTCLIFF LODGE, HOOD RIVER PHOTO CREDIT: Westcliff Lodge
JBrandt@OregonRLA.org LORI LITTLE / EDITOR
LLittle@OregonRLA.org HEIDI JANKE / DESIGN
IN THIS ISSUE | DECEMBER 2017 / JANUARY 2018
HJanke@OregonRLA.org
MEMBERSHIP
To become a member of the Oregon Restaurant & Lodging Association, please contact Jennifer at JStarr@OregonRLA.org or 503.682.4422.
FEATURE 16 UNCONVENTIONAL ACCOMMODATIONS Enabling Guests to Experience Oregon in a More Intrinsic Way
ADVERTISING
Please support the advertisers herein; they have made this publication possible. For information on advertising opportunities, please contact Mt. Angel Publishing. MAGGIE PATE MT. ANGEL PUBLISHING, INC.
For some Oregon businesses, non-traditional accommodations are a way to increase their capacity and reach a new market. For others, they provide an opportunity to enhance the guest experience by providing new experiences and a chance to disconnect from the noise and technology in daily life.
541.968.3544 Maggie.P@MtAngelPub.com
SUBMISSIONS
To submit articles or other editorial input, please contact Lori at LLittle@OregonRLA.org.
ORLA BOARD OF DIRECTORS
Zach Poole, Chair, Pig ‘N Pancake Buggsi Patel, Vice Chair, BHG Hotels Jerry Scott, Secretary, Elmer’s Restaurants, Dani Rosendahl, Treasurer, On Deck Sports Bar & Grill Vijay Patel, A-1 Hospitality, Immediate Past Chair John Barofsky, La Perla Pizzeria / Beppe & Gianni’s Trattoria Chris Bebo, Provenance Hotels Richard Boyles, InnSight Hotel Management Group Emma Dye, Crisp Treva Gambs, Gamberetti’s Italian Restaurant Erin Gilchrist, Hospitality Advisor Terry Goldman, Canopy by Hilton Portland, Pearl District Wray Hutchinson, Buffalo Wild Wings Vickie Irish, Shari’s Restaurant Group Steven Johnson, Vip’s Industries Eli Katkin, Brickroom Masudur Khan, Seaside Lodging LLC Matt Lowe, Jordan Ramis Attorneys at Law Bobbie McDonald, Sysco Tom O’Shea, Sunriver Resort Harish Patel, Hampton Inn & Suites Komal (Tina) Patel - Ex Officio Board Member, ALKO Hotels Michael Rowan, Deschutes Brewery & Public House Randy Xavier, Food Services of America
PRESIDENT'S PERSPECTIVE 6 HOSPITALITY JOBS DRIVE WORKER WEALTH
GOVERNMENT AFFAIRS
8 ADVOCACY UPDATE ORLA Tackles More Tax Increases; Movement on National Issues 11 LEGISLATIVE WINS REAP SAVINGS FOR MEMBERS ORLA Defending Hospitality in the 2017 Session
MEMBERSHIP
12 INCOMING LEADERSHIP Meet Your New Board Members 14 TREND LINES IN OREGON’S TOURISM ECONOMY Data, Forecasts and
Indicators from the Tourism Industry 21 HOW TO RETAIN EMPLOYEES Steps You Can Take to Reduce Costly Turnover 24 IS THERE A LURKING LIABILITY IN YOUR HOTEL? Hotels and Motels are an
Attractive Location for All Forms of Human Trafficking. 27 LODGING PERFORMANCE REPORT Hotel Benchmark Data 27 NEW MEMBERS Welcome to the Association 29 NEWS BRIEFS Information From Around the Industry 29 CALENDAR Industry Events and Activities 31 MEMBER SOLUTIONS ORLA's Cost-Saving Solutions
OregonRLA.ORG
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Hospitality Jobs Drive Worker Wealth Too often leisure and hospitality jobs are demonized as low skill, low wage employment opportunities. As we peruse the latest statistics at QualityInfo.org (Oregon’s employment department hub), we can see our state unemployment rate hovering just above four percent. The labor market continues to constrict creating added pressures in identifying people willing to work in the hospitality industry. Oregon’s leisure and hospitality sector currently employs 207,537 people making it the second largest private sector industry in our state behind healthcare.
The U.S Travel Association President and CEO says it well, “Travel jobs are good, non-exportable jobs, with a unique capacity for career advancement.”
Our workforce challenges start with the way in which wage data is tabulated. Workers in hospitality thrive on flexible schedules and part-time work. So when part-time work is compiled into annual salary data, ‘Leisure and Hospitality’ looks like an industry to avoid. If you’re a parent, why would you want your kid to work in the hospitality industry? Why would you encourage them to devote their career path to an industry that doesn’t seem to pay appropriately?
• From 2010-2016, travel jobs increased by 17 percent, compared to 13 percent job growth in the rest of the private sector.
Rest assured the real story is getting out and we all have a role to play in sharing this crucial employment data. The U.S. Travel Association recently released a white paper which we feel does an incredible job in sharing the facts behind hospitality jobs and careers.
• Even though it suffered a deeper decline in employment during the 2008-2009 recession, travel employment recovered to pre-recession levels a full two years faster than the rest of the economy.
The following data points reflect what many of us already know – hospitality is full of skill development training and earning potential. The study comes to an important and substantial conclusion – workers who start their career in travel and tourism achieve higher peak salaries than most industries. Important facts include the following: • Overall, Americans whose first job was in a travel-related industry obtain an average career salary of $81,900— significantly higher than those whose first jobs were in manufacturing, construction, healthcare and most other U.S. industries.
Other key findings include: • The leisure and hospitality sector, which is heavily dependent on travel, is the No. 1 small business employer in the United States.
• Travel employment grew in all 50 states and the District of Columbia from 2010-2015—and in 47 states, the travel industry created jobs faster than the rest of the economy during that period.
Great opportunities exist here in Oregon to showcase these findings with family, friends, and loved ones. Workers have much to gain by joining our team, and in an effort to gain their approval, the facts will matter. If you’re interested in taking the next step in promoting industry workforce development, email ORLAEF Executive Director Wendy Popkin at WPopkin@OregonRLA.org for information about how you can make a difference. > CONNECT JASON BRANDT • JBrandt@OregonRLA.org
• Nearly 40 percent of workers who began their career in travel reached an annual career salary in excess of $100,000. • The travel industry also offers a statistically better career starting point for Americans with less education: workers with a high school degree or less whose first jobs were in travel reached an average career salary of $69,500, five percent greater than the average salary attained by workers who started off in other industries. 6
Lodging News | DEC 2017 / JAN 2018
JASON BRANDT, PRESIDENT & CEO OREGON RESTAURANT & LODGING ASSOCIATION
Travel: An Indispensable Source of American Jobs | BY THE NUMBERS Travel is a MAJOR EMPLOYER Across America
8.6
MILLION American jobs directly supported by domestic and international travelers in the United States.
15.3
7
#
1IN9
MILLION
Travel is the seventh largest employer in the private sector.
Total number of American jobs supported by travel.
American jobs (private sector) supported by travel.
1
8.7
Travel-dependent leisure and hospitality is the largest smallbusiness employer in the United States.
Travel jobs supported by $1 million in travel spending— double the 4.4 jobs supported by $1 million in the overall private sector.
#
Travel Jobs GROWING Across America
2
17%
YEARS Less time for travel industry to recover from the Great Recession compared to the rest of the economy.
Increase in travel jobs from 2010 to 2016 compared to 13 percent in rest of private sector.
50
47
Number of states where travel employment increased (2010-2015).
Number of states where travel employment increased faster than the rest of the economy (2010-2015).
Travel Jobs = PROMISING CAREERS
22
%
Americans whose first job was in travel.*
1/3 Percentage of Americans who started in travel and achieved a bachelor’s degree.*
82
$
THOUSAND
Average career salary of Americans whose first job was in travel.*
2IN5 Number of American workers whose first job was in travel and are now earning more than $100,000 a year.*
52% Share of travel jobs earning a middleclass wage or higher (2015).
*Oxford Economics OregonRLA.ORG
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GOVERNMENT AFFAIRS
ADVOCACY UPDATE
ORLA Tackles More Tax Increases; Movement on National Issues
B
y advocating for public policies that sustain our industry and educating elected officials about the issues and challenges our industry faces, ORLA serves as the voice of hospitality at the local, state and national levels.
LOCAL NEWS
Local Lodging Taxes Local lodging taxes continue to crop up across the state, as increases or new taxes, and local governments vary on where they are proposing to spend the money. Recent Tax Increases Astoria +2% The City of Astoria’s proposal directs money to be used for their aquatic center and defraying some of the Parks and Recreation Department costs. ORLA is looking into the proposed use of the lodging tax dollars. Tigard +2.5% The City has a few ideas about what they are going to spend the new revenues on, but nothing has been decided yet. ORLA will be at the table for those discussions. Hillsboro +3% Lodging tax dollars collected will be spent on the Events Center in cooperation with Washington County to increase amenities and square footage. The Events Center is expected to bring in more visitors. Recent Proposed Taxes Lakeview +6% The City of Lakeview is unsure what they will spend the new revenues on, but because the County recently passed a lodging tax, the City believes they should as well. Gladstone +6% The City is unsure what they will spend the money on but said they are only going to collect from the two hotels in town and 8
Lodging News | DEC 2017 / JAN 2018
not all the short-term rental properties since it would be too “difficult to track them down.” The Dalles No increase at this time but the City is trying to decide how to spend six percent of the eight percent collected. Some ideas include forming a tourism advisory committee or addressing the impact of the homeless. Portlanders Concerned by Homeless Crisis According to a November 2 story in the Portland Tribune, a recent poll on homeless issues found that most Portlandarea residents do not believe government is doing enough to solve the problem. The SurveyUSA poll of 500 adults in the region was conducted between Oct. 6-9 and found: • 83 percent of respondents believe there are more homeless in Portland now than five years ago; • 59 percent say the homeless situation impacts their decision to go downtown; and • 56 percent say they avoid parts of town because of homeless camps and panhandling The poll also found: • 78 percent believe Portland city government needs to do more to reduce homelessness; • 77 percent believe Multnomah County government needs to do more to reduce homelessness; • Only 37 percent say they are willing to pay more taxes for that to happen; • 67 percent support building more affordable housing in their neighborhoods; and • 50 percent support opening a homeless shelter there
The results are similar to a research poll commissioned earlier in October by KGW. ORLA continues to work with the City of Portland and Multnomah County to help find solutions to the homelessness issue. No Sweetened Beverage Tax St. Helens City Council unanimously defeated a sweetened beverage tax of two cents per ounce after close to 100 people showed up to testify in a room designed to accommodate 65. Most spoke against the tax and ORLA helped organize the opposition. City Council later voted 5-0 against the tax. Multnomah County is also looking at a sweetened beverage tax of 1.5 cents per ounce for November 2018 and ORLA is part of the coalition organized to defeat it. We are working with the consultants and other partners to help with messaging, outreach and education.
NATIONAL NEWS
Overtime Rule Struck Down After a district court overturned the Obama-era overtime regulation in August and the Department of Labor (DOL) decided not to contest the ruling, the Fifth Circuit Court of Appeals made the final ruling last month by closing the pending case that first put a temporary hold on the rule last November. As we wait to hear what the new salary number will be with regard to overtime, ORLA will keep members informed as updates are available. Joint Employer Definitions ORLA wants to make sure the industry is aware of an important legislative victory to restore the traditional definition of a “joint employer.” The U.S. House of Representatives voted to pass H.R. 3441, the Save Local Business Act, by a margin of 242 to 181.
As co-chair of the Coalition to Save Local Businesses, one of ORLA’s national partners, AHLA, has been a leading voice urging Congress to find a legislative fix for the greatly expanded joint employment liability facing our industry. Under the Browning-Ferris Decision Industries (BFI), the National Labor Relations Board (NLRB) upended the most basic employment question for any employer: ‘Who do you employ?’ and ‘Are you liable for actions and activities for employees that are not your own?’ The changes made by the NLRB are having a chilling effect on growth within the lodging sector, particularly in relation to the franchised segment of the industry, which represents nearly three quarters of all lodging properties in the U.S. The Save Local Business Act, sponsored by Representatives Bradley Byrne (R-AL), Virginia Foxx (R-NC), Tim Walberg (R-MI), Henry Cuellar (D-TX), and Lou Correa (D-CA), would undo the illconceived BFI decision and reestablish the previous definition of a joint employer by amending the National Labor Relations Act and the Fair Labor Standards Act.
JOIN US NEXT YEAR • NOV 2018
THANKS FOR YOUR SUPPORT! This highly-regarded annual event is made possible by our generous sponsoring partners and hospitality industry leaders who attend. Getaway participants take pride in knowing their attendance directly benefits ORLAPAC and its ongoing efforts to protect the foodservice, lodging, and tourism industry in Oregon.
SPONSORED BY:
While House passage of the bill is a critical step in the legislative process, AHLA is also working closely with our friends and allies in the Senate to find a solution that can make it to the President’s desk. LN GREG ASTLEY, OREGON RESTAURANT & LODGING ASSOCIATION
> CONNECT GREG ASTLEY • Astley@OregonRLA.org
OregonRLA.org OregonRLA.ORG
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BIG THANKS
OR L A’s ANNUAL C O N V E N TIO N W O U L D N O T B E P O S S I B LE W I T H O U T T H E S U P P O R T O F T H E S E A L L I E S : PRESENTING SPONSOR
AWARDS DINNER/ MONDAY LUNCH SPONSOR
CLOSING PARTY/ SUNDAY LUNCH SPONSOR
TASTE BEND SPONSOR
KEYNOTE SPONSOR
KEYNOTE SPONSOR
AWARDS RECEPTION SPONSOR
MONDAY BREAKFAST SPONSOR
SUPPORTING SPONSOR
RESTAURATEUR AWARD SPONSOR
LODGING AWARD SPONSOR
ALLIED AWARD SPONSOR
EMPLOYEE AWARD SPONSOR
AWARDS DINNER SPIRITS SPONSOR
S EM I NAR SPONSO R S • Clark Nuber PS • Cafe Yumm! • Elmer's Breakfast, Lunch, Dinner • Shari's Cafe & Pies
V E ND O R SH O W C A SE • • • • • • • •
Amana PTAC • CoHoRes • Crater Lake Spirits • Creative Lighting Company • Crystal Investment Property • Deacon Corp. Dr. Pepper Snapple Group • Dyson • Elliott, Powell, Baden & Baker • Energy Trust of Oregon - Existing Buildings Enterprise Merchant Services • First Data • Fisher Phillips • Fournier Group • Friends of Doernbecher Dru’s Chapter GE Appliances/Hospitality Supply • Great Northern Staff Administrators, LLC • Harvest Restaurant Consultants • HospitalityVison JD Fulwiler & Co. Insurance • Kennedy Restoration • Liberty Mutual Insurance • Metro • My Accounting Team • NewsHawk Media Northland Furniture • Occuscreen, Employment Screening • Performance Systems Integration • Peterson Equipment Co. Righteous Clothing Agency Inc. • SAIF • Serta • SeQuential • Snagajob • Summit Cleaning & Restoration • Swire Coca-Cola, USA WhirLocal Neighborhoods, a division of Third River Marketing • Visiting Media • World Wide ATM
S PEC IAL AC KN O W L E DGE MENTS • J.Wilbur Foods has generously donated Bloody Mary Mix for our enjoyment at the opening lunch. • Vesta Hospitality has donated 100 room nights to the ORLA Education Foundation fundraiser.
OregonRLA.org PRE S E N T I N G S P O N S O R
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Lodging News | DEC 2017 / JAN 2018
GOVERNMENT AFFAIRS
Legislative Wins Reap Savings for Members ORLA DEFENDING HOSPITALITY IN THE 2017 SESSION
ERODING 70% FOR TOURISM PROMOTION - HB 2049 • HB 2049 would have expanded the definition of “tourism promotion and marketing” to include items such as flower baskets, sidewalks and benches. • Research has shown transient lodging tax dollars directed to active marketing and promotion of Oregon and local communities is the best return on investment of these dollars.
FILM & VIDEO TAX CREDIT - HB 2244A • HB 2244A extended the greenlight tax credit for film and video companies working in the state of Oregon. • This continuation helps Oregon attract film and video production companies who spend money at local restaurants and lodging properties while filming movies and TV shows here. $140 MILLION in direct spending
$26 MILLION protected for local and regional tourism promotion
ESTABLISHING OCEAN BEACH FUND - HB 2506 • HB 2506 would have redirected current lodging tax dollars from state parks on the Oregon Coast away from local marketing and promotion efforts into a dedicated Ocean Beach fund to be used for sand erosion control, search and rescue and beach cleanup efforts. • Carving out individual accounts of money for specific, geographic or boutique project purposes defeats the results from coordinated marketing and promotion efforts and diminishes the return on investment of those dollars to the local economies.
PROPERTY LIEN - HB 2180 • HB 2180 would have allowed an employee who has a claim against the employer under this subsection or the assignee of an employee who has filed a wage claim under this subsection a lien upon all property of the employer, real and personal, located in this state for the amount of the unpaid wages to which the employee is entitled. • Employees would also have the ability to bring an action of a lien prior to presenting a wage claim to the Bureau of Labor and Industries. $125,000 SAVINGS per establishment SMOKING PORCH ENCLOSURES - SB 235 • SB 235 re-established the “old rule” for the definition of a smoking porch enclosure. • Establishments were in danger of having to remodel or redesign existing smoking porch enclosures to comply with the “new” interpretation of the rule.
EXCISE TAX ON COFFEE - HB 2875 • HB 2875 would have imposed a .05 per pound excise tax on all coffee beans and ground coffee. • Any person selling these products would have had to submit to the Department of Revenue, on or before the last business day of the month, on forms prescribed, a signed statement of the gross weight of coffee beans and ground coffee subject to the excise tax imposed under this section during the preceding calendar month, whether sold at wholesale or used in preparing specialty coffee beverages for sale at retail. $350 SAVINGS per establishment UNUSED GIFT CARDS - SB 113 • SB 113 would have transferred any unused amount on gift cards to the Department of State Lands five years after the last transaction. $2,500 SAVINGS per establishment
$10,000 SAVINGS per establishment
OVER $600,000 per biennium protected for local and regional tourism promotion
OregonRLA.ORG
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Meet Your New Board Members
S
everal new industry members were voted in as new directors for the association during the Annual Meeting of the Members at ORLA’s Convention in Bend this past October. These elected Board of Directors represent some of the most engaged leaders in our industry, volunteering countless hours of their time and talents to ensure our members’ business interests are a top priority. John Barofsky La Perla Pizzeria / Beppe & Gianni’s Trattoria – Eugene John has more than 35 years in the Eugene restaurant scene. He started out working for 16 years at the iconic Mazzi’s Italian restaurant. In 1998, John and his business partner Beppe Macchi opened their own restaurant, Beppe & Gianni’s Trattoria near the University of Oregon campus. After 10 years as a chef owner, John – along with Beppe – opened their second venture, La Perla Pizzeria. La Perla is one of a select few restaurants in the nation producing authentic Neapolitan Pizza, which is made in the authentic Italian style. Emma Dye Crisp – Portland Working in corporate America for almost 20 years, Emma was a frequent flyer who was always on the hunt for fast, healthy food options while on the road. A lover of vegetables, variety and fun flavor combinations, Emma was inspired by several different “chopped to order salad” restaurants across the country where she could get a little bit of everything in every bite. With the support of her husband, Emma opened Crisp on North Williams Avenue on August 28, 2015. Her favorite aspects of being a novice restaurateur are the relationships she has developed with her employees, regular customers and other businesses in the neighborhood including non-profits. Her least favorite aspects are paperwork, equipment that fails, and being mistaken for a chain restaurant.
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Lodging News | DEC 2017 / JAN 2018
Elijah Katkin Brickroom – Ashland Elijah received a BA from the University of Montana in 2001 with a double emphasis in Marketing and Management. He moved to Southern Oregon 11 years ago to work as the Director for Business Development at Papaya, Inc., where he traveled the world managing sourcing operations and cultivating distribution relationships. In 2011 Elijah and family opened a retail store in downtown Ashland, Papaya Living, LLC. In 2013, Elijah opened Brickroom, utilizing the concept of a “gathering house,” with the goal of breathing new life and energy into an iconic space that had been at the heart of our community since 1866. As an advocate for business in the community, Elijah is enthusiastic about being part of the planning process for future economic growth and continued prosperity. Tom O’Shea Sunriver Resort – Sunriver Tom has served as Regional Managing Director of Sunriver Resort since 2008. Prior to that, he was affiliated with Benchmark Hospitality for 22 years as its Senior Vice President of Operations. During his tenure at Sunriver, Tom’s primary responsibility was to shepherd the resort through the recession in 2007/2008, in conjunction with overseeing a significant capital reinvestment to position the resort for future growth and prosperity. In addition, he has been instrumental in developing programs to benefit associates, both job training and life enrichment, all contributing to an overall positive guest experience. Tom is very involved in the local community, including serving as Chairman of the Central Oregon Visitors Association (COVA), and with OSU Cascades Circle of Friends that assisted in the creation of a 4-year school. Harish S. Patel Hampton Inn-Pendleton Harish is owner and President of Florencein, Inc. He is an engineering graduate with a Doctorate in Fluid Mechanics from the University of Birmingham, England. His
community and industry involvements are vast, including Holiday Inn Express Committee for Intercontinental Hotel Group Owners Association; Vice Chairman - Board of Directors, Chairman - Regional Advisory Board, Chairman – Fair Franchising Committee for Choice Hotels Owners Council; and Governor – Best Western International. Harish is also a past President of Oregon Lodging Association, and has served in multiple leadership roles in the Florence, Oregon area and the Crescent City, California area. Matthew Lowe Jordan Ramis Attorneys at Law – Lake Oswego A member of Jordan Ramis PC’s Business Law team, Matthew focuses his practice on hospitality law, corporate governance, real estate and business transactions, including purchase and sale of hotel and restaurant businesses, contracts, and state and federal taxation for both profit and nonprofit organizations. Matthew has served as legal counsel to hotels and restaurants throughout the Pacific Northwest for more than 15 years, and offers a wealth of knowledge in real estate and leasing transaction, employment matters, the formation of business entities, and estate planning and probate. 2017-2018 ORLA Board Of Directors Zach Poole, Chair, Pig ‘N Pancake Buggsi Patel, Vice Chair, BHG Hotels Jerry Scott, Secretary, Elmer’s Restaurants, Dani Rosendahl, Treasurer, On Deck Sports Bar & Grill Vijay Patel, A-1 Hospitality, Immediate Past Chair John Barofsky, La Perla Pizzeria / Beppe & Gianni’s Trattoria Chris Bebo, Provenance Hotels Richard Boyles, InnSight Hotel Management Group Emma Dye, Crisp Treva Gambs, Gamberetti’s Italian Restaurant Erin Gilchrist, Bandon Dunes Golf Resort Terry Goldman, Canopy by Hilton Portland, Pearl District Wray Hutchinson, Buffalo Wild Wings Vickie Irish, Shari’s Restaurant Group Steven Johnson, Vip’s Industries Eli Katkin, Brickroom Masudur Khan, Seaside Lodging LLC Matt Lowe, Jordan Ramis Attorneys at Law Bobbie McDonald, Sysco Tom O’Shea, Sunriver Resort Harish S. Patel, Hampton Inn-Pendleton Komal (Tina) Patel - Ex Officio Board Member, ALKO Hotels Michael Rowan, Deschutes Brewery & Public House Randy Xavier, Food Services of America
FREE WEBINAR SERIES:
Essential Analytics Dec. 8, 10-11:30 AM
HOW FAR CAN YOU ADVANCE? Hospitality Management
This quarterly webinar series by ORLA and Travel Oregon, in collaboration with Sparkloft Media, shares expertise and best practices on digital marketing strategies. These complimentary webinars are geared toward smaller, independent businesses in the hospitality industry and cover topics such as productivity tools, analytics, social media, and online reputation management.
OSUcascades.edu Bend, Ore. OR 541-322-3100
OregonRLA.org/Webinars
EXECUTIVE SEARCH SERVICES
Hir ing Man ager s? Seeking Growth Opportunities?
GECKO HOSPITALITY CAN HELP!
LIKE PODCASTS? ORLA’s podcast series, Boiled Down, condenses valuable information and intelligence on the world of Oregon hospitality.
As the nation’s leading Hospitality Specific Recruiting Agency, we partner with restaurants, breweries, hotels, private clubs, and other hospitality/tourism related organizations to connect them with experienced industry professionals. Finding top talent takes time and dedication; let us do the heavy lifting.
Start your search today by contacting your local recruiter.
Subscribe to Boiled Down on iTunes or wherever you get your podcasts so new episodes are delivered directly to your device!
OregonRLA.org/BoiledDown
Recruiter – OR, WA, AK Michael Chamberlain-Torres, CPC E-mail: michael@geckohospitality.com Phone: 503-360-5517
OregonRLA.ORG
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13
Trend Lines in Oregon’s Tourism Economy Data, Forecasts and Indicators from the Tourism Industry
T
his past October during ORLA’s annual Convention in Bend, attendees participated in a number of educational sessions covering everything from operations to marketing. One of the well-attended sessions focused specifically on tourism data and research, “Trend Lines in Oregon’s Tourism Economy.” Scott Warren from Driftline Consulting compiled and analyzed multiple data sources to develop a presentation that examined trends in lodging performance, visitation to Oregon, and the factors behind top-line numbers.
O R E G O N L O D G I N G DATA
• Demand growth slowing • RevPAR growth slowing • Summer ADR close to 20% higher than winter ADR • Supply continues to grow – rate has increased over 2016
From the macro-level down to Oregon and its regions, Scott’s report weaves together a variety of lodging, research, and economic data sources to tell a rich story about the condition of the Oregon tourism industry and its trajectory. This session provided attendees a unique perspective on where Oregon’s lodging industry has been, where it is going, and the factors which drive these trends. In case you missed it, ORLA members can view slides of the full presentation online in the Member Resource Library at OregonRLA.org/Convention (log in required). LN
O R E G O N S U P P LY
• Oregon has approximately 3,400 new rooms in construction pipeline which are projected to open in next 18 months. • Approximately 1,000 of these are in Portland • If the remainder of the state sees these 2,400 rooms built it will be an increase of just less than 6% in supply
> CONNECT SCOTT WARREN
•
Scott@DriftlineConsulting.com
ECONOMIC LANDSCAPE • At or near peak
• Some signs of increased uncertainty • Future gains will be harder to achieve • Potential slowdown in international arrivals • Oregon will be likely to offset much of this with a growing dynamic economy, population, and increased wealth from primary tourism markets.
14
Lodging News | DEC 2017 / JAN 2018
VISITOR AIR TRANSPORTATION
SPENDING RETAIL SALES
ARTS, ENTERTAINMENT & RECREATION
9% 12%
ACCOMODATIONS
22%
11%
LOCAL TRANSPORTATION AND GAS
25%
14%
FOOD SERVICE
7% FOOD STORES Source: Dean Runyan
OR: T R AV E L MARKET
TOTAL ADULT OVERNIGHT
MARKETABLE
13.4 MM
BUSINESS
2.1 MM
51%
Person Trips: 26.4 MM
8% 41%
VISITS TO FRIENDS/RELATIVES
10.9 MM
Source: Longwoods International
OregonRLA.ORG
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Unconventional Accommodations GLAMPING: WESTCLIFF LODGE, HOOD RIVER PHOTOGRAPHY BY: Westcliff Lodge
16
Lodging News | DEC 2017 / JAN 2018
GLAMPING SITE AND OUTDOOR SHOWER: WESTCLIFF LODGE, HOOD RIVER PHOTOGRAPHY BY: Westcliff Lodge
Enabling Guests to Experience Oregon in a More Intrinsic Way
L
odging providers offering overnight stays in tiny houses,
This example also illustrates some of the reasons consumers are drawn
rustic cabins, “glamping” tents, camping trailers and
to these types of accommodations. One of the biggest is that they want
other types of non-traditional accommodations seem
to try something new, said Allison Meyer with Tiny Digs in southeast
to be popping up everywhere. For some Oregon businesses, these
Portland. “Many of us have stayed in the cookie-cutter hotels time and
opportunities are a way to increase their capacity and reach a new
time again. Sometimes people just want to do something different and
market. For others, they provide an opportunity to enhance the guest
we fit that market.”
experience by providing new experiences and a chance to disconnect from the noise and technology in daily life.
Tiny Digs rents out seven tiny houses and is planning to add five more in the coming years. Meyer and her partners designed, built and
It may be too soon to tell if the interest in unconventional
decorated the units themselves. Each is unique, which is appealing to
accommodations is a passing fad or here to stay. So how can traditional
consumers eager to embrace a more DIY aesthetic. In fact, many of the
lodging providers get in on the action?
people drawn to the property are thinking about building their own tiny home.
The Westcliff Lodge in Hood River is a good example of a more traditional provider supplying unusual sleeping quarters. Owner
“A lot of people who come through are looking to get ideas,” Meyer
Grant Polson recently added three “glamping” sites at the back of his
said. “They’re looking at the size, the layout, the roof slant and pitch.
property. Each is outfitted with one or two large, canvas-walled tents
They’re trying different designs on for size.”
with beds in them. Guests have access to a fully plumbed restroom, but not in-room electricity. The tents allow him to turn away fewer
Experiential travel, just like tiny homes, has captured the imagination
guests, and he provides a very memorable experience to those who
of American travelers. Wilson Ranches Retreat is one of several
choose to stay.
agritourism providers helping to fill that niche. People who stay in the property’s six-room guest house can learn about the working cattle
“Some people are apprehensive at first because they’re not sure about
ranch and haying operation by participating in day-to-day activities.
sleeping in a tent, but once they do it, a lot of them love it,” Polson
They can also enjoy hiking, horseback riding, or just getting away from
said. “They overlook the river at the back of property, so it’s a view
the hustle and noise of the city.
that’s difficult to beat.”
OregonRLA.ORG
| Lodging News
17
WILSON RANCHES RETREAT, FOSSIL PHOTOGRAPHY BY: Kevin Mills
“Many of our visitors live in urban centers, so they’re inundated 100
move to Portland and they want to be in a neighborhood environment
percent of the time,” said Kara Wilson Anglin, a sixth-generation
because downtown is not where they’re going to land when they move
member of the family business. “Being able to take a step back and
here,” she added.
rejuvenate in a place that’s untouched by time allows you to unplug and reconnect with family and friends.”
Both Meyer and Anglin believe demand for off-beat accommodations will continue to grow well into the future. “There’s a direct correlation
Sometimes the appeal of unconventional accommodations is that
between the growth of urban center and the need for rural destination
they force people to disconnect from their devices and other modern
travel and farm and ranch stays,” said Anglin. As more people live in
conveniences. That’s not the case for everyone. Polson’s view is that
cities, more people need a way to escape them and reconnect with the
guests are more interested in what he calls “selective unplugging.”
natural world. Places like hers provide a perfect opportunity for that.
“People still like to be able to charge their cell phone but not necessarily have the TV on in the background,” he said. Being able to
Polson is more willing to chalk the interest in unconventional
provide some level of expected hotel amenities can be helpful.
accommodations up to a passing fad. He believes part of the reason people may be so interested in them is that they’re shiny and new.
These lodging options also serve a surprising number of business
“If they’re not taken care of and watched over as they should be, they
travelers too, and they have different expectations about wireless
may start to decay or incidents may happen,” and that’s likely to drive
internet and other amenities. “Most guests will communicate if they
people away from them.
have a specific request,” Anglin said. “For us it’s about doing our best to accommodate them rather than having those amenities all the time.”
More traditional lodging providers can tap into this market by adding new types of accommodations as well as new services. The first thing
Unusual lodging spots can be more affordable. That’s appealing to
to explore if you’re thinking about building tiny houses or parking
travelers tired of being nickeled and dimed by large hotels, Meyer said.
Airstreams in back of the hotel is what your local government allows.
Location can be another big benefit of these accommodations, as they
“It’s very important to follow zoning and building regulations,” said
often exist in places that lack major hotels. “Lately we’ve had quite a
Polson. “That’s how Airbnb got in trouble. Make sure you’re abiding by
few people staying with us who are moving to Portland or looking to
the same rules and regulations that everyone has to abide by so guests
18
Lodging News | DEC 2017 / JAN 2018
are safe and well cared for.” The type of accommodation you add may
diversification but it would distract from the reasons guests want to
also depend on your location and what can physically be supported.
come here. Make sure you’re taking care of your primary purpose.”
The next step is thinking about your current market, and whether you
She’s also an advocate for quality, authentic communication with
want to appeal to your existing consumers or try to attract new ones.
guests. She frequently communicates with people by text to make sure
That will affect the type of accommodations you choose to install. “The
they have everything they need upon arrival. “People appreciate being
market that’s interested in Airstreams is very different from the market
able to have that personal connection with someone on the team,” she
that’s interested in tiny houses,” Polson noted.
said. That little effort to establish a relationship with a guest prior to arrival can be a very unconventional experience. LN SOPHIA BENNETT
Don’t cast too wide a net when seeking to attract new types of visitors, Anglin said. “As lodging operators we don’t need to be everything
> CONNECT
to everyone. We’d recommend you identify what type of visitor you
EDITOR • LLittle@OregonRLA.org
want and make sure you can meet their needs. We’re pretty specific
KARA WILSON ANGLIN
that we want guests who have a deep appreciation for nature and are
GRANT POLSON
•
Grant@gorge.net
interested in engaging in a diverse landscape. We could do all types of
ALLISON MEYER
•
Hello@TinyDigsHotel.com
•
Info@WilsonRanchesRetreat.com
WILSON RANCHES RETREAT, FOSSIL PHOTOGRAPHY BY: Kevin MIlls
OregonRLA.ORG
| Lodging News
19
NEW BENEFIT FOR ORLA MEMBERS: Introducing TrueTour™ for listings on TravelOregon.com Add Unlimited Photos & Video to Your Travel Oregon Listing… FOR FREE! In addition to updating your general listing details… We’ve got a unique tool for you to make YOUR PROFILE LISTING STAND OUT MORE THAN EVER. TrueTour™ by Visiting Media is a revolutionary visual marketing tool to help you show off your business across the web. In addition to traditional content like photography and videos, explore virtual reality, 360° photography & video, 3D modeling, and just the right amount of magic, to have your Travel Oregon profile make visitors feel like they are experiencing your amazing place. ORLA wants your listing to stand out and get noticed, and Visiting Media can help make that happen. This exclusive offer is available to all ORLA members now! For details on how you can take advantage of this offer, or to become an ORLA member, go to: http://OregonRLA.org/LodgingListings To learn more about TrueTour, visit visitingmedia.com or email info@visitingmedia.com
20
Lodging News | DEC 2017 / JAN 2018
How to Retain Employees
Steps You Can Take to Reduce Costly Turnover
N
ow that you have an awesome team in place, it’s time to start thinking about how to retain employees. Turnover is at an all-time high at 60 percent, and is even higher in the hospitality industry. Turnover is not only expensive, but it also impacts productivity and employee satisfaction. Having a solid employee retention plan in place will ensure you keep the rock star employees you don’t want to leave. Try out these easy (and cheap) ideas to retain your employees for the long haul. Identify those with growth potential You obviously want to keep your best performing employees for the long haul. Think about your top performers and what you envision
their future to be with the company. The best managers not only encourage career growth, but actually give employees the tools they need to succeed. Talk to those you want to stick around and see where they see themselves headed. Tell them about your company’s management and/or training programs. Have them shadow you to get a feel of where they could take this job. Even if there are no immediate openings, the employee will feel appreciated and work hard knowing that there is a potential future with the company. Provide some small perks If you don’t have a budget for pay raises, small gestures can also help retain your employees. A surprise breakfast, birthday celebrations, team outings and early leave are all cost-effective ways to show employees that you care. The more you show that you care about their happiness, the more likely they will stick around. OregonRLA.ORG
| Lodging News
21
Internationally Accredited GUEST SERVICE TRAINING TWO VERSIONS AVAILABLE ONLINE AND IN-PERSON
HOSPITALITY VERSION
Guest Service Gold Tourism: Oregon Edition This course features seven principles of guest service delivery, illustrated through real stories of challenge and experience told by Oregon employees. Applicable to all hospitality-related organizations and their associates! View the introductory video at OregonGuestService.com
PRINCIPLES AND LOCATIONS 1. RECOVERY: Turn it around (Food Service/Attraction: Theory Restaurant at the Oregon Museum of Science and Industry) 2. PERSONALIZATION: Provide an individualized experience (Resort/Outdoor Recreation: Timberline Lodge & Ski Area) 3. KNOWLEDGE: Be in the know (Transportation Shuttle: Sheraton Portland Airport Hotel) 4. PASSION: Inspire others (Winery: St. Josef’s Winery) 5. COMMITMENT: Be all in (Public Facility: Portland International Airport) 6. INCLUSION: Include everyone (Public Facility: Oregon Convention Center) 7. PERSONALITY: Be yourself (Information: Travel Oregon Welcome Center) LODGING VERSION
Guest Service Gold Golden Opportunities This course is lodging-centric with real examples told by hotel employees from across the nation (does not contain Oregon references). and features the same seven principles of customer engagement. Visit bit.ly/ORGuestTrainingHotel for more details.
ONLINE TRAINING
Online access for either version at AHLEI.org/Oregon for only $30 (regularly $58-$78). If you need more than ten access codes at a time, please call Sue Smith at ORLA at 503.682.4422.
IN-PERSON TRAINING In-person training packages begin at $1,000, which includes the instructor and 10 course packages. Depending on distance, travel expenses may be extra. Additional participants (up to 24 total) can be accommodated in one session. Each participant, after 10, needs their own workbook and test; the cost per additional person is $30+ $5 shipping. To request an instructor to teach at your location, visit OregonRLA.org/gsgtrainers or call us at 800.462.0619.
22
Lodging News | DEC 2017 / JAN 2018
OregonGuestService.com
Pay attention to any milestones your employees might reach (i.e., graduating, work anniversary, personal achievement) and celebrate with your team. You’ll not only encourage team bonding, but you’ll show that the company cares about them. Recognize hard work When one of your employees goes above and beyond their job description, make a big deal out of it. And make it public. The more your employees see you recognizing hard work, the more they will try to be recognized. Give shout outs at team meetings, send out emails or messages praising a positive action, have spot bonuses ready to go for those who really stand out. These small and simple steps can really give your employees a confidence boost and make them want to stick with your company. Have regular check-ins It might sound tedious, but setting up regular meetings with your employees can really make a big difference in their work satisfaction. Everyone likes to feel like they are being heard and knowing that they have a regular chat with the boss will make your employees feel empowered. This can be as involved as a formal weekly/biweekly/monthly meeting or as simple as remembering to pull them aside every once and awhile to make sure they are happy.
Make culture a priority According to our surveys, millennials absolutely care about culture when it comes to applying to, accepting and working at a job. If you’ve never really thought about your work atmosphere before, now is the time to start. Having a solid, positive culture plan in place will decrease the chances that some of your top performing employees are looking for other positions. Not sure where to start? Ask your employees what changes can be made to make the environment better. This will not only help you give them what they desire, but they will also appreciate you taking the time to better understand their needs. These employee retention ideas are just a start to a larger employee retention strategy. Think back to your favorite boss and what they did to make you feel appreciated for even more inspiration. LN KIM COSTA, SNAGAJOB (PREVIOUSLY PUBLISHED ON SNAGAJOB.COM)
> CONNECT SNAGAJOB
•
Snagajob.com
About
Snagajob is a Board-approved Endorsed Service Provider of the Oregon Restaurant & Lodging Association. Visit OregonRLA.org/ESP for details.
February / March 2018 edition February / March 2018 salesedition end sales end27, 2017 Dec. Dec. 27, 2017
Put the. Putyour your message message ininthe. hands right people. people. handsof of the the right AskAbout About Early Early Bird Ask BirdRates! Rates! ContactTim TimBeagle Beagle •• 971-273-9991 Contact 971-273-9991 tim.b@mtangelpub.com tim.b@mtangelpub.com
Mt. Angel Publishing, Inc.
OregonRLA.ORG
Mt. Angel Publishing, Inc.
| Lodging News
23
Is There a Lurking Liability in Your Hotel?
Hotels and Motels are an Attractive Location for All Forms of Human Trafficking.
H
otels and motels can be easily accessed by major roadways, have numerous entryways and doors that lead directly to parking, and offer short-term, temporary accommodations. Human Trafficking: How You Can Help Prevent It Housekeepers, front-desk staff, and room service are on the frontlines of the fight against human trafficking and need to be alert to the crimes taking place on their properties. Training hotel workers on how to recognize the red flags of human trafficking can have a major impact on the ability to help victims and survivors of this crime. The National Human Trafficking Resource Center (NHTRC) is the country’s national lifeline for victims of human trafficking. The NHTRC have already received more than 1,400 reports of human trafficking at hotels and motels. Three quarters of the reports made to the NHTRC came from employees who either observed suspicious activity or who had some contact with a potential victim. This demonstrates the critical role that hotel employees play in identifying potential human trafficking Signs of Human Trafficking These are potential red flags that warrant some further attention and reporting to management. Be on the lookout for people who:
24
Lodging News | DEC 2017 / JAN 2018
• Show signs of fear, anxiety, tension, and/or nervousness. • Show signs of physical abuse, restraint, and/or confinement. • Exhibit evidence of verbal threats, emotional abuse, and/or being treated in a demeaning way. • Show signs of malnourishment, poor hygiene, fatigue, sleep deprivation, untreated illness, injuries, and/or unusual behavior. • Lack freedom of movement or are constantly monitored. • Avoid eye contact and interaction with others. • Have no control over or possession of money or identification. • Dress inappropriately for their age or have lower-quality clothing compared to others in their party. • Have few or no personal items, such as no luggage or other bags. • Appear to be with a significantly older boyfriend or in the company of older males. • Travel with a group of girls appearing to be accompanied by an older female or male.
WHAT TO DO
IF YOU SUSPECT HUMAN TRAFFICKING • Have identical tattoos in similar locations, which may indicate “branding” by a trafficker. It is important that if hotel staff recognizes potential red flags, the concerns be brought to management to address per company policy and procedure. Hotel frontline staff should never take it upon themselves to conduct investigations.
Do not at any time attempt to confront a suspected trafficker directly or alert a victim to your suspicions. • Call 9-1-1 for emergency situations: Threats of violence, physical assault, emergency medical needs, etc. • Call 866-DHS-2-ICE7 (1.866.347.2423) to contact federal law enforcement.
REMINDERS AND RESOURCES
Help Prevent Human Trafficking in Your Business • Recognize the potential exposure and have policy and procedure in place.
• Training hotel workers on how to recognize the red flags of human trafficking can have a major impact on the ability to help victims and survivors of this crime.
• Design a plan of action to respond to reports of human trafficking in your hotel. This could include comments on social media.
• To get help from the National Human Trafficking Resource Center, call 1.888.373.7888.
• Partner with local law enforcement and with agencies that provide services to victims of human trafficking.
• Develop protocols for when trafficking is suspected.
• Additional resources: Department of Homeland Security Human Trafficking and the Hospitality Industry toolkit: DHA.gov/blue-campaign/hospitalityindustry
• Provide employee training to help them understand, identify, and communicate signs and concerns of human trafficking. • Distribute and post fact sheets to your employees. Does your hotel have potential liability exposure if trafficking occurs in your hotel? Possibly, if employees or customers witness or were made aware of suspicious behavior and it is not addressed or reported. Even if the hotel was not aware, they can be targets for litigation if the suspected activity was conducted on their premises. LN LIBERTY MUTUAL INSURANCE
> CONNECT LIBERTY MUTUAL INSURANCE
•
CConsulting@LibertyMutual.com
About
Liberty Mutual has been partnering with the Oregon Restaurant & Lodging Association for more than 30 years and is passionate about providing members with insurance programs and evidencebased safety solutions tailored to the hospitality industry’s needs. For more information, contact your independent insurance agent or call 800.463.6381. The principles contained in this material are general in scope and, to the best of our knowledge, current at the time of publication. Liberty Mutual Insurance specifically disclaims all liability for damages or personal injury alleged to arise from reliance on the information contained in this document.
Guardian Group offers hospitality industry specific training focused on limiting financial, social and legal risk and liability of a hotel’s involvement with sex trafficking.
ORLA Member Benefits Include:
• 10% discount on in-person training and Guardian Seal Virtual Training program • Industry, location, customer and employee specific training • Access to a proprietary reporting system to view training progress, reporting activity
TheGuardianGroup.org OregonRLA.ORG
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Get an additional
10
% OFF
FOR ORLA MEMBERS* * For ORLA members who meet SAIF’s underwriting requirement. Contact your agent or SAIF at 888.598.5880 to see if you qualify!
NEW ORLA WORKERS’ COMP GROUP PROGRAM
The Oregon Restaurant & Lodging Association (ORLA) is proud to announce its partnership with SAIF, Oregon’s not-for-profit workers’ compensation insurance. ORLA members* receive an additional 10% discount on the plan. Visit OregonRLA.org/SAIF for more info.
Ask your agent or contact SAIF directly at 888.598.5880 for an ORLA Group quote.
26
Lodging News | DEC 2017 / JAN 2018
MEMBERSHIP
LODGING PERFORMANCE HOTEL BENCHMARK DATA
The information contained in this report is based upon independent surveys and research from sources considered reliable, but no representation is made as to its completeness or accuracy. This is intended solely for internal purposes of your company and should not be published unless authorized by STR, Inc. ORLA members have access to these reports on OregonRLA.com.
MONTH - OCTOBER 2017 VS OCTOBER 2016
Occupancy (%)
Avg Rm Rate ($)
RevPAR ($)
Percent Change from August 2016
2017 2016 2017 2016 2017 2016 Occ ADR RevPAR Room Room Room Rev Avail Sold United States
69.6 68.4 130.20 127.06 90.56 86.96 1.6 2.5 4.1 6.1 1.9 3.6
Pacific
74.8 75.0 162.80 159.44 121.81 119.57 -0.2 2.1 1.9 3.8 1.9 1.7
Oregon
67.3 67.2 119.49 116.89 80.45 78.49 0.3 2.2 2.5 4.9 2.4 2.7
Portland, OR
74.7 75.4 138.37 135.88 103.36 102.50 -1.0 1.8 0.8 4.2 3.3 2.3
Oregon West Area
58.4 57.3 106.14 102.01 61.96 58.42 1.9 4.1 6.1 6.3 0.2 2.2
Oregon East Area
60.8
56.5
89.81
85.40
54.62
48.25
7.6
YEAR TO DATE - OCTOBER 2017 VS OCTOBER 2016 Occupancy (%)
Avg Rm Rate ($)
RevPAR ($)
Percent Change from YTD 2016
5.2
13.2
14.4
1.1
8.8
PARTICIPATION Properties
Rooms
2017 2016 2017 2016 2017 2016 Occ ADR RevPAR Room Room Room Census Sample Census Sample Rev Avail Sold U.S. 67.6 67.1 127.46 124.89 86.19 83.85 0.7 2.1 2.8 4.7 1.8 2.6 54780 33167 5166034 3834248 Pacific 75.7 75.6 164.04 160.27 124.22 121.08 0.2 2.4 2.6 4.2 1.5 1.8 8020 4465 749350 585742 OR 69.5 69.8 124.36 120.39 86.40 84.04 -0.5 3.3 2.8 4.9 2.0 1.5 911 484 65130 46271 PDX 76.8 77.6 138.52 135.14 106.44 104.82 -0.9 2.5 1.6 4.3 2.7 1.8 280 214 27953 25161 OR West 63.3 63.4 117.07 111.51 74.10 70.65 -0.1 5.0 4.9 4.9 -0.0 -0.1 279 112 16464 8460 OR East 59.9 58.2 100.54 95.92 60.25 55.80 3.0 4.8 8.0 9.9 1.8 4.8 155 74 8898 5765
NEW MEMBERS
ORLA WOULD LIKE TO WELCOME THE FOLLOWING • Aislelabs, Toronto ON • Anchor Bar, Portland • Bagel Sphere, Eugene • Best Western Premier Peppertree, Bend • Big Wave Cafe, Manzanita • The Blue Diamond, Portland • Broder Ost, Hood River • Buttercloud Bakery & Cafe, Medford • Chefstable, Portland • Clarke’s Restaurant, Lake Oswego • Cornbread Cafe, Eugene • The Daily in the Pearl, Portland • Del Rey Cafe & Loft, Winchester • Figaro’s Italian Pizza Inc., Salem • Figaro’s Pizza, Molalla • First Burger, Albany • Fitzpatrick Painting, Inc., Corvallis
• Foodwit, Portland • GNSA, Portland • Guardian Tree, Portland • The Hi-Lo Hotel, Portland • Jackalope Lounge, Eugene • Kizuki Ramen & Izakaya, Portland • Little Lois Cafe, Salem • The Lodge at Detroit Lake, Detroit • Mackey’s Steakhouse & Pub, Ontario • Motel 6, Canby • Next Level Media, Corvallis • Noi, Bend • Nosh Eatery, Florence • Oregon Coast Visitors Association, Tillamook • Papa Murphy’s Pizza, Newport • Performance Resources, Springfield
• The Pikey Bar, Klamath Falls • Premier NW Insurance, Oregon City • Salmon Run Golf, Brookings • Shut Up & Eat, Portland • Silverton Inn & Suites, Silverton • Sonny’s Tavern, Springfield • Spring Ridge at Charbonneau, Wilsonville • The Flying Squirrel Tavern, Eugene • The Suttle Lodge and Boathouse, Sisters • Tillamook Area Chamber of Commerce, Tillamook
JOIN YOUR ASSOCIATION TODAY! GENERAL INQUIRY: OregonRLA.org
| 503.682.4422 | 800.462.0619 Membership@OregonRLA.org | Info@OregonRLA.org OregonRLA.ORG
| Lodging News
27
ERIC PAUL, GM
Hi-Lo Hotel, Portland Marriott Autograph Collection
“I appreciate ORLA advocating the issues and challenges that face our industry, especially the homeless crisis in our city.�
JOIN NOW! With strength in members comes a stronger voice for the industry. To learn how being a part of ORLA can help you, contact Membership@OregonRLA.org or call 800.462.0619. 28
Lodging News | DEC 2017 / JAN 2018
MEMBERSHIP
NEWS BRIEFS
HAPPENINGS FROM AROUND THE INDUSTRY
FEDERAL EMPLOYEE TAX EXEMPTION As a reminder to Oregon lodging properties, the Oregon Department of Revenue does not require federal employees traveling on official business to provide exemption certificates; government identification is all that is required to receive the exemption from transient occupancy tax. However, there are some lodging localities that do require more than a simple indication on the return to show a federal employee is exempt including Salem and Portland. For more information on state lodging tax, visit Oregon.gov/DOR/ programs/businesses/Pages/lodging.aspx.
CARRYING ON A LEGACY Our industry mourns the loss of a well-respected and admired leader, Tom Drumheller, CEO of Escape Lodging Company (owners/operators of hotels, branded and managed hospitality projects and restaurants in Oregon and Washington). Tom was a past chair on the ORLA Board of Directors and very involved with tourism to the state. A memorial fund in honor of Tom has been set up at Washington State University where he graduated in honor of the good work Tom did mentoring employees of Escape Lodging, WSU TriCities students and teaching staff. Visit bit.ly/TomMemorial for more information.
UPDATE YOUR LODGING LISTING All Oregon lodging properties are afforded a free basic listing in both the printed 2018-2019 Travel Oregon Official Visitor Guide and the online lodging directory on TravelOregon.com. Properties must update or verify listing info by December 13 to be included in the guide. A new, exclusive ORLA member benefit affords unlimited photos and video links to be included within the online listing at TravelOregon.com. Visit OregonRLA.org/lodginglistings for details.
INDUSTRY CALENDAR EVENTS & ACTIVITIES
Feb. 21, 2018 – Salem, OR Taste Oregon Reception
Engage with legislators on industry issues at a hosted reception featuring member restaurants. OregonRLA.org/Taste
Mar. 18, 2018 – Salem, OR Oregon ProStart® Championships
ProStart students from across the state put their culinary and management skills to the test. OregonRLA.org/ProStart
Apr. 22-23, 2018 – Portland, OR Northwest Food Show Sample products, learn best practices, and find inspiring ideas at the NW’s largest food show. NWFoodShow.com
OregonRLA.ORG
| Lodging News
29
AFFORDABLE COVERAGE SOLUTIONS FROM $35 - $90 a MONTH With the newest ORLA Health Plan offerings, employers can extend a benefit to employees in an effort to reduce turnover and provide access to an affordable solution for healthcare coverage - regardless of size.
ESSENTIAL BASIC PLAN $35/mo.
ESSENTIAL PLUS PLAN $60/mo.
ESSENTIAL PREMIUM PLAN $90/mo.
• 100 percent preventive care coverage
• 100 percent preventive care coverage • Discount drug card • Unlimited telemedicine at $30 co-pays • Up to three doctor office visits per year • $200 toward lab work / x-rays
• 100 percent preventive care coverage • Discount drug card • Unlimited telemedicine at $30 co-pays • Up to four doctor office visits per year • $400 toward lab work / x rays • $300 towards dental services
All options are self-insured plans that carry low liabilities for participating ORLA member businesses. Some setup fees may apply.
Get Info and a Quote Now!
Contact ORLA’s endorsed provider, Garth T. Rouse & Associates: GBRouse@profben.com or 800.982.2012 Not a member? Contact ORLA today: Membership@OregonRLA.org or call 800.462.0619 30
Lodging News | DEC 2017 / JAN 2018
OregonRLA.org/HealthPlan
COST-SAVING PROGRAMS
ORLA ENDORSED SERVICE PROVIDERS Vetted and Board Approved! Your association is dedicated to helping members operate with greater ease, efficiency and savings. Member participants save millions of dollars each year by using ORLA’s Endorsed Service Providers. For more information visit OregonRLA.org/ESP.
WORKERS’ COMP INSURANCE
ORLA is proud to announce its new partnership with SAIF, Oregon’s not-for-profit workers’ compensation insurance company. ORLA members who meet the group eligibility requirements can receive an additional 10% discount on the plan. Contact your agent or SAIF at 888.598.5880 to see if you qualify. OregonRLA.org/SAIF
MUSIC LICENSING
MEMBERSHIP
MEMBER SOLUTIONS
HOW CAN WE SERVE YOU? Membership in ORLA means being a part of the only organization in the state devoted to protecting and promoting the interests of the hospitality industry. Contact us for questions; let us know what issues are affecting your business and how we can help. We have your back! MEMBERSHIP REPRESENTATIVE CONTACTS:
STEVEN SCARDINA Regional Representative 503.718.1495 SScardina@OregonRLA.org JOEL POMERANTZ Regional Representative 541.517.3791 JPomerantz@OregonRLA.org
CREDIT CARD PROCESSING
SEX TRAFFICKING RECOGNITION AND RESPONSE TRAINING
PROPERTY & LIABILITY INSURANCE
KIM LEIGHTY Regional Representative 503.510.9036 KLeighty@OregonRLA.org MARLA McCOLLY Director of Business Development 503.428.8694 MMcColly@OregonRLA.org
OFFICE PRODUCTS & SERVICES
GOVERNMENT AFFAIRS CONTACTS:
ESSENTIAL HEATH INSURANCE COVERAGE
HOURLY MARKETPLACE
ORLA’S HOSPITALITY HUB Visit OregonRLA.org/Savings to view additional member-exclusive offers from allied members aimed at improving your bottom line.
JASON BRANDT President & CEO 503.302.5060 JBrandt@OregonRLA.org GREG ASTLEY Director of Government Affairs 503.851.1330 Astley@OregonRLA.org GLENDA HAMSTREET Executive Coordinator Government Affairs 971.224.1509 GHamstreet@OregonRLA.org
MEMBER-TO-MEMBER EXCLUSIVE OFFERS
OregonRLA.ORG
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HELPIN G MARKET LOCAL R ES TAURANTS! NORTHWEST DINING GUIDES
Website, Facebook and YouTube
DINING OUT IN THE NORTHWEST BLOG
Featuring the people, places and events of the NW
ANDROID APP
Easily find more than 700 participating restaurants
Online Dining Guide • PDX-TV Reports • Radio • Diner Surveys • Shaker Signs • Travel Portland Center Brochures
DININGOUTNORTHWEST.COM
F S A F ood . co m • 503. 980. 2586 32
Lodging News | DEC 2017 / JAN 2018