JUNE / JULY 2018
HARNESSING OREGON’S DISTINCTIVE CULTURE Regional Packages Lure Travelers
see also
Rulemaking for Scheduling Law Sex Trafficking Liability
Fighting Fraud in Travel
OREGON CHOCOLATE FESTIVAL TICKET CREDIT: ASHLAND HILLS HOTEL & SUITES, ASHLAND
OregonRLA.ORG
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CHECKING IN ABOUT
Lodging News is published six times a year by Oregon Restaurant & Lodging Association (ORLA), 8565 SW Salish Lane, Suite 120, Wilsonville, Oregon, 97070, 503.682.4422, 800.462.0619.
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To learn more about ORLA log on to OregonRLA.org.
PUBLISHER JASON BRANDT / PRESIDENT & CEO
JBrandt@OregonRLA.org LORI LITTLE / EDITOR
ASHLAND HILLS HOTEL & SUITES, LOBBY PHOTO COURTESY OF: NEUMAN HOTEL GROUP
LLittle@OregonRLA.org HEIDI JANKE / DESIGN
HJanke@OregonRLA.org
IN THIS ISSUE | JUNE - JULY 2018
MEMBERSHIP
To become a member of the Oregon Restaurant & Lodging Association, please contact Jennifer at JStarr@OregonRLA.org or 503.682.4422.
ADVERTISING
Please support the advertisers herein; they have made this publication possible. For information on advertising opportunities, please contact ORLA. MARLA McCOLLY DIRECTOR OF BUSINESS DEVELOPMENT
503.428.8694 MMcColly@OregonRLA.org
SUBMISSIONS
To submit articles or other editorial input, please contact Lori at LLittle@OregonRLA.org.
ORLA BOARD OF DIRECTORS
Zach Poole, Chair, Pig ‘N Pancake Buggsi Patel, Vice Chair, BHG Hotels Jerry Scott, Secretary, Elmer’s Restaurants, Dani Rosendahl, Treasurer, On Deck Sports Bar & Grill Vijay Patel, A-1 Hospitality, Immediate Past Chair John Barofsky, La Perla Pizzeria / Beppe & Gianni’s Trattoria Chris Bebo, Provenance Hotels Richard Boyles, InnSight Hotel Management Group Emma Dye, Crisp Treva Gambs, Gamberetti’s Italian Restaurant Terry Goldman, Canopy by Hilton Portland, Pearl District Wray Hutchinson, Buffalo Wild Wings Vickie Irish, Shari’s Restaurant Group Steven Johnson, Vip’s Industries Eli Katkin, Brickroom Masudur Khan, Seaside Lodging LLC Matt Lowe, Jordan Ramis Attorneys at Law Bobbie McDonald, Sysco Tom O’Shea, Sunriver Resort Harish Patel, Hampton Inn & Suites Komal (Tina) Patel - Ex Officio Board Member, ALKO Hotels Michael Rowan, Deschutes Brewery & Public House Randy Xavier, Food Services of America
FEATURE 10 HARNESSING OREGON’S DISTINCTIVE CULTURE
From Ghost Town Jaunts to Cannabis Gear, Lodging Operators Leverage Regional Packages to Lure Travelers The things that make Oregon distinctive, from artisan food and craft beer to beautiful settings and intriguing attractions, are inspiring people from across the world to plan a visit here and lodging operators have just the package to capture them.
PRESIDENT'S PERSPECTIVE
4 All Eyes on ORLA’s Lawsuit Dispute with City of Bend
GOVERNMENT AFFAIRS
6 ADVOCACY UPDATE From Local to National Issues, ORLA’s Busy Defending the Industry
MEMBERSHIP
18 FIGHTING FRAUD IN TRAVEL Top Challenges in Protecting Your Business 21 WORKPLACE SAFETY It’s Your Business: Know What Happened and Why 22 TRAFFICKING LIABILITY How Hotels and Hotel Personnel
Can Be Held Criminally Liable for Human Trafficking 25 ECONOMIC IMPACT OF THE TRAVEL INDUSTRY Oregon Shows the Fastest Growth in Travel Expenditures 27 NEWS BRIEFS Information From Around the Industry 27 CALENDAR Industry Events and Activities 29 LODGING PERFORMANCE REPORT Hotel Benchmark Data 29 NEW MEMBERS Welcome to the Association 31 MEMBER SOLUTIONS ORLA's Cost-Saving Programs OregonRLA.ORG
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All Eyes on ORLA’s Lawsuit Dispute with City of Bend It has been just over six months since the Oregon Restaurant & Lodging Association filed suit against the City of Bend in a claim surrounding the use of local lodging tax revenue. In early May, ORLA’s case found its way into the Deschutes County court system with representation by local Bend law firm Karnopp Petersen LLP. Our moment in court signaled an important reality in our ongoing working relationship with local governments throughout the state. As a reminder, ORLA readily encourages cities and counties to use their “unrestricted” lodging tax dollars however they see fit, whether that means more public safety officers or more road maintenance. It’s the “restricted” dollars we watch closely. As our case reaches a conclusion in the coming months, our hope is it sends a clear message regarding rules in Oregon law which govern restricted lodging tax dollars. In many cases, we are talking about a fraction of the money raised in total from lodging properties. In Bend for example, roughly $10 million per year is raised by lodging properties for the benefit of the Bend community. Approximately $3.5 million is the restricted portion designated for promotion and facilities with a purpose to substantially serve tourists. Judge Beth Bagley is presiding over our industry’s case. In our hearing before the court, we found the court to be well prepared with a thorough understanding of our concern. We remain cautiously optimistic the court will find the City of Bend to have misinterpreted state statute governing local lodging tax law.
actively attend or serve on your local government’s tourism tax advisory board. These boards often provide recommendations to local elected officials on how best to expend lodging tax revenues for the betterment of the tourism industry. In many cases these boards oversee the portion of lodging tax dollars that remain restricted under state law while the unrestricted funds are transferred in support of a community’s core services. By participating in these groups, you can have a direct impact on making sure restricted industry taxes support industry activities benefiting your property. Imagine if lodging properties across the state chose to take an active leadership role in overseeing the successful execution of local promotional programs. If done correctly with strategic focus, restricted dollars provide a win for the lodging properties, the local government (through increased lodging tax receipts), and the local economy through increased tourism spending. Tourism is truly an export economy whereby we send strategic promotional dollars out to entice tourists in. A recent study by Longwoods International found for every dollar spent on tourism promotion, a community on average receives $237 back in visitor spending and $11 back in local and state taxes. Simply put, tourism pays. > CONNECT
JASON BRANDT • JBrandt@OregonRLA.org
As this case moves closer toward conclusion, ORLA will continue our pursuit of lodging tax protections for our partners across the state. We have concerns in other cities (like Astoria) and will be seeking out documentation proving appropriate use of restricted lodging tax revenues. There has never been a more important time for lodging representatives to engage in leadership within your local community. One of the best ways to start is to
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Lodging News | JUN / JUL 2018
JASON BRANDT, PRESIDENT & CEO OREGON RESTAURANT & LODGING ASSOCIATION
M A J O R S P O N S O R S: LUNCHEON
GOLF CART
BEVERAGE CART
PRESENTING SPONSOR
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ALL LEVELS ARE WELCOME!
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July 30, 2018
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KP CONTEST
McMenamins Hotels & Pubs
HOLE SPONSORS TO DATE: BARGREEN ELLINGSON C O H O R ES CREATIVE LIGHTING
Participation in this tournament benefits Oregon hospitality and is vital to the strength of our political action committee and the growth of our industry. All proceeds from the event directly support ORLAPAC’s mission to advocate for favorable business legislation.
ECOLAB FOURNIER GROUP GENERAL PARTS GNSA INDEPENDENT RESTAURANT CONCEPTS
SPONSORSHIP OPPORTUNITIES: Marla McColly, MMcColly@OregonRLA.org EVENT AND REGISTRATION: Jennifer Starr, JStarr@OregonRLA.org
OregonRLA.org/GOLF
KENNEDY RESTORATION MY ACCOUNTING TEAM PORTLAND TRAIL BLAZERS SUMMIT CLEANING & RESTORATION
OregonRLA.ORG
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GOVERNMENT AFFAIRS
ADVOCACY UPDATE
FROM LOCAL TO NATIONAL ISSUES, ORLA’S BUSY PROTECTING THE INDUSTRY
B
y advocating for public policies that sustain our industry and educating elected officials about the issues and challenges our industry faces, ORLA serves as the voice of hospitality at the local, state and national levels.
LOCAL ISSUES
Scheduling Law Rulemaking After two rulemaking sessions with representatives from Oregon Bureau of Labor and Industry (BOLI) and supporters and opponents of the scheduling law, we now have a final version of the scheduling law passed in 2017. That final version is available for review on the ORLA website. There were several areas of discussion during the rulemaking sessions including: • Definitions Clarifying the definitions of “Natural Disaster or similar cause” as well as “public official” • Covered Employees and Integrated Enterprises Supporters of the scheduling law sought to expand the focus of integrated enterprises while others argued to preserve what was already written and not re-negotiate sections of the bill • Good Faith Estimate of Work Schedule • Advance Notice of Work Schedule Discussion centered around the “official” version of a schedule, the ability for employees to “print” a schedule and re-issuing a schedule when changes are made • Right to Rest Between Work Shifts Instead of “requirements,” the discussion was to change it to “process” • Record Retention Requirements Employer advocates argued for businesses to decide what records to keep based on what they thought they may need in the future to refute questions or accusations about schedule changes A public hearing was held on May 24th at the BOLI offices in Portland where comments were taken on the final version. For the latest updates on this issue, visit OregonRLA.org/schedulinglaw. 6
Lodging News | JUN / JUL 2018
Initiative Petition (IP) 31 In 1996, Oregon voters approved Ballot Measure 25, a constitutional amendment which required a 3/5th’s supermajority vote in both the Oregon House and Senate to pass any revenue-raising legislation. Since then, the legislature has exploited tax loopholes and a recent Oregon State Supreme Court decision to extract money from Oregonians without a supermajority tax vote. Below are some examples from the most recent attempts to pass tax increases without a supermajority vote of the legislature: • Reducing small business tax rates and eligibility • Reducing the Oregon mortgage interest deduction • Deleting all itemized deductions • Deleting / limiting mortgage interest deduction • Defining new “tax havens” In a recent legislative session, Democrats in the majority voted to eliminate a tax credit for business with a simple majority vote, claiming that elimination of the tax credit was not a tax increase even though it increased taxes for businesses affected by the elimination. Initiative Petition (IP) 31 is a ballot initiative in Oregon to force a 3/5th’s vote on any changes, increases or decreases to taxes, fees or other revenue related pieces of legislation. IP 31 will help clarify and strengthen the Oregon Constitution and the intent of having 3/5th’s of both the Oregon House and Oregon Senate vote in favor of tax increases or changes. Signatures to qualify the petition as a ballot measure are being gathered currently and are due by July 6th. Supporters hope to have enough signatures to put this on the November 2018 ballot. For more information, and to download a petition to sign, visit EndEasyTaxHikes.com/orla. Oregon Lottery Rulemaking On May 9, 2018, the Oregon Lottery filed a notice of temporary rulemaking that amends the contract termination requirement when a retailer has non-sufficient funds in their bank account. The amendments remove the requirement that the Lottery terminate the retailer’s contract after the third NSF draw for payment. This would allow all retailers the ability to provide a cash deposit or bond that is no less than twice the
retailer’s weekly average electronic funds transfer (EFT) to be posted after the second NSF in 12 months. This rule change would benefit public interest, the Lottery, and retailers by minimizing the financial harm and loss of revenue that results when retailer contracts are automatically terminated. Bend Room Tax Lawsuit ORLA’s lawsuit against the City of Bend for diverting the City’s room tax revenues away from tourism promotion and reducing the allocation for tourism promotion below what is required by law is gaining momentum. A Deschutes County judge heard arguments on May 8 from the city’s attorney and an attorney representing the Oregon Restaurant & Lodging Association and two local hotels that sued the city in September. The Judge took the case under advisement, and although there is no strict deadline for a decision, we are hopeful to hear more in the next couple months.
FEDERAL ISSUES
ORLA in Washington D.C. ORLA President and CEO Jason Brandt, Director of Government Affairs Greg Astley, and several ORLA members were in Washington D.C. recently and spoke with Oregon’s Congressional members and staff about several key issues impacting Oregon’s hospitality industry.
American Hotel and Lodging Association (AHLA) and the Asian American Hotel Owners Association (AAHOA). Contact Greg Astley at Astley@OregonRLA.org for more information.
REGIONAL MEETINGS Stay Up-To-Date at Grasstop Conversations With ORLA Engage in a discussion with industry peers on issues that matter to your business. Regional meetings provide an
informal, round-table forum for members to gain insight
and intelligence, exchange ideas, and ask questions. Hot topics for discussion include:
• 2018 legislative issues • Scheduling Law
• Local government wins
• Tip pooling lawsuit update • Paid family leave
• OregonSaves employee retirement plan
UPCOMING DATES Tuesday - June 12, 2018 - Lincoln City Surftides | 2:30 p.m.
RSVP to Representative: Joel Pomerantz JPomerantz@OregonRLA.org
Our goal was to inform federal lawmakers how the decisions made on Capitol Hill impact their local communities and the hospitality industry back home.
541.517.3791
Among the issues discussed were immigration, healthcare, and reform of the Americans with Disabilities Act (ADA). Our delegation met with Congressman Greg Walden and Congresswoman Suzanne Bonamici and staff members from the offices of Congressman Kurt Schrader, Congressman Earl Blumenauer and Senators Ron Wyden and Jeff Merkley. We were able to talk about:
SScardina@OregonRLA.org
• Repealing the Affordable Care Act’s employer mandate • Improving the Americans with Disabilities Act (ADA) to prevent frivolous lawsuits • Expansion of the number of H-2B visas for temporary, seasonal employees Members interested in joining us for the next trip to Washington D.C. should mark September 12-13th on their calendar for the 2018 Legislative Action Summit put on by the
Tuesday - June 19, 2018 - Portland
RSVP to Representative: Steve Scardina 503.718.1495
Thursday - June 28, 2018 - Pendleton RSVP to Representative: Steve Scardina SScardina@OregonRLA.org 503.718.1495
Visit ORLA’s website at OregonRLA.org/grasstops for the latest schedule of regional meetings. Let us know if you are interested in hosting a meeting in your area. LN GREG ASTLEY, OREGON RESTAURANT & LODGING ASSOCIATION
> CONNECT GREG ASTLEY • Astley@OregonRLA.org
OregonRLA.ORG
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Lodging News | JUN / JUL 2018 OREGONRLA.ORG/CONVENTION | 800.462.0619 | #ORLACON18
K E YNO TE SP O NSO RS:
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ORLA CONVENTION KEYNOTE: CLINT PULVER | MENTORSHIP VS MANAGEMENT
Now more than ever, employees are looking for leadership that supports, encourages, and gives them the tools they need to create an environment that allows them to grow and make an impact. In this unforgettable keynote that is designed to inspire management and corporate leadership, Clint demonstrates the “WHY” of mentorship in the workplace, and that every employee is just one success story away from a caring somebody. In his role as a Corporate Keynote Speaker from the Millennial generation, his message is on the power of Mentorship vs Management and the lasting impact it creates in an ever-changing corporate culture. The presentation reaffirms, validates, and inspires today’s CEO’s and management teams that a simple belief in others can make all the difference.
INDUSTRY PROGRAMMING
• Annual Member Meeting • National Affiliate Update • Online reputation management with Yelp • Oregon tourism: hotel performance from STR • Emergency preparedness and damage mitigation • Workplace safety and risk management • Facebook strategies for small business • Labor laws: what operators need to know • Mentorship v. management in engaging millenials • Hiring practices • Preparing an exit strategy
OREGON HOSPITALITY AWARDS • Lodging Operator of the Year • Restaurateur of the Year • Allied Member of the Year • Employee of the Year
VENDOR SHOWCASE
• ABC Enterprises, Inc. • Acculock • Alice • Creative Lighting Company • Crystal Investment Property • Deacon Construction • Dr Pepper Snapple Group • Dyson • Elliott, Powell, Baden & Baker • Energy Trust of Oregon • Enterprise Merchant Solutions • Fisher Phillips • Fournier Group • GNSA • GE Appliances/Hospitality Supply • Gecko Hospitality - Recruiting • HospitalityVision • Liberty Mutual Insurance • Luminant Digital Security
• McDonald Wholesale • My Accounting Team • Northland Furniture • Penridge Global • RoHillCo Insurance Services • Peterson Equipment Co. • SAIF • Snag • SeQuential • Serta • STR • Summit Cleaning & Restoration • Togather Restaurant Consultants • Vertical Booking • Young’s Market Company of Oregon
S E P T E M B E R 3 0 - O C TO B E R 1 , 2 0 1 8 Embassy Suites By Hilton Portland Washington Square, Tigard
P RE SE NTING SP ONSO R :
THERE’S A LOT TO GAIN WHEN THE INDUSTRY COMES TOGETHER! OregonRLA.ORG | Lodging News OREGONRLA.ORG/CONVENTION | 800.462.0619 | #ORLACON18
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ASHLAND HILLS HOTEL & SUITES PHOTO COURTESY OF: NEUMAN HOTEL GROUP
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Lodging News | JUN / JUL 2018
HARNESSING
Oregon’s Distinctive CULTURE
T
he things that make Oregon
proximity to the Oregon Shakespeare
dinners built around local wine, beer,
distinctive, from artisan food
Festival, it offers packages that include
chefs and seasonal produce.
and craft beer to beautiful
tickets and credit at their popular
settings and intriguing attractions, are
Larks Restaurant. The properties have
The advantage to doing these types of
inspiring people from across the world
long-held values around serving and
promotions in Ashland is that it’s already
to plan a visit here. Lodging operators
promoting regional food and beverages,
a major tourist draw. But Karolina
who can capitalize on the things that
so they also celebrate those through
Lavagnino, the company’s director of
make the state unique through special
promotions. Guests can get a special
sales and marketing, said one of the
promotions are finding great success in
deal on rooms and tickets to the Oregon
nice things about the packages is they
drawing leisure and business customers
Chocolate Festival, which takes places at
get people to try something new. Many
and providing them with a memorable
their Ashland Hills Hotel & Suites. They
people have a set routine that involves
experience.
showcase their chef ’s skills by offering
visiting the same restaurants, attractions
culinary demonstrations on topics such
and hotels every time they travel to a
Properties owned by Neuman Hotel
as making cheese or creating kimchi and
destination. Special deals are a way to
Group provide a great example of this.
other fermented products, and partner
move them outside of those hard-to-
Given the Ashland Springs Hotel’s
with Oregon artisans creating custom
break habits.
OregonRLA.ORG
| Lodging News
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For communities that aren’t already attracting people in droves, offering access to some of Oregon’s unique places can be an important way of attracting new clients. Josiah Dean and Claire Sierra run the Balch Hotel in Dufur, which lies on Highway 197 between The Dalles and Bend. “Being a little off the road, we can’t just wait for people to exit the highway,” Dean said. That’s why the couple have put together a number of promotions that offer tours of local attractions along with overnight stays and dinners with fine Northwest cuisine.
BALCH HOTEL, DUFUR
In the past, one of the most popular packages included jaunts to Shaniko and
TOP: Balch Hotel Parlor BOTTOM: Balch Hotel Entrance PHOTOS COURTESY OF: BALCH HOTEL
other local ghost towns with an experienced tour operator. Dean has arranged Wildflowers & Wine walk weekends and geology talks designed to educate people about the Columbia Gorge’s rocky past. Microbreweries are another thing that have put Oregon on the map. Beer lovers can immerse themselves in local brewing culture with a stay at the Rogue Bed ‘n’ Beer, a bed & breakfast in Newport. “Rather than serving up the traditional breakfast with your bed, guests will find cold Rogue Ales in their fridge upon check in,” says company president Brett Joyce. “Much like some lodgings in Europe and elsewhere, guests are lodged right above a pub, convenient for sampling not only what Rogue offers but all that Newport’s historic working Bayfront has to offer: galleries, shops, excellent restaurants, and charter fishing and crabbing excursions.” A collaboration with Bike Newport gives guests easy access to bike rentals and cycling maps.
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Lodging News | JUN / JUL 2018
ROGUE BED ‘N’ BEER, NEWPORT TOP: Rogue Ales Bayfront Public House BOTTOM: Rogue Bed ‘n’ Beer PHOTOS COURTESY OF: ROGUE ALES & SPIRITS
PHOTO CREDIT: SAM GEHRKE FOR JUPITER HOTEL
Since recreational marijuana became legal in Oregon, the Jupiter Hotel in Portland has created a niche in catering to cannabis tourists. Managing director Al Munguia said it isn’t something they set out to do. “Once marijuana became legal in the state of Oregon there were a lot of people who would come up to the desk and very shyly ask questions about it in a roundabout way. Our job as hospitality operators is to make the environment comfortable for people.” With that in mind, the hotel put together an “everything but the weed” kit in partnership with Dope magazine and local dispensaries. The box includes a copy of Dope’s publication, a fact sheet about what is and is not legal related to marijuana consumption in Oregon, pot paraphernalia (including grinders, rolling papers and vaping pens), and information about places to purchase marijuana. “The goals were to be educational and also to destigmatize it so that our customers would feel very comfortable asking us the questions,” said Munguia. “It’s our best-selling package of all time here.” An unexpected side benefit to the hotel’s support for the cannabis industry is that it’s now a destination for business travelers in town for meetings, conferences and other events. The hotel has even hosted some of those gatherings. “Everything but the weed” kits aren’t going to work for all lodging operators, but almost everyone can do to something to help guests access the foods and experiences that make Oregon great. Lodging operators should start with some basic market research. As Munguia did, analyze what patrons are asking about when they visit and see if you can tie a promotion into things they already want.
THE JUPITER & JUPITER NEXT, PORTLAND TOP: 420 package at the Jupiter Hotel BOTTOM: Guest room at Jupiter NEXT PHOTOS COURTESY OF: Jupiter Hotel & Jupiter NEXT
OregonRLA.ORG
| Lodging News
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NEUMAN HOTEL GROUP, ASHLAND LEFT: Ashland Spings Hotel, guest room with scenic Oregon view TOP RIGHT: Ore. Chocolate Festival, Ashland Hills Hotel & Suites BOTTOM RIGHT: Ashland Hills Hotel & Suites Lobby PHOTOS COURTESY OF: NEUMAN HOTEL GROUP
Dean does that research every time he
wild. That’s kind of what people are looking
Facebook campaign or direct marketing
hosts an event. “A lot of what we do is
for is that chance to get away and see what
campaign,” she said. “People see value in
listening to our guests,” he said. “When we
life used to be like.”
something that’s combined.” She points
have people show up for our Wildflowers
to the deals people frequently purchase on
& Wine we ask them what else they’re
In addition to understanding your
interested in.” He keeps an email list to use
customers’ interests and desires,
for direct marketing of future promotions.
partnerships with local companies are key
By giving consumers access to the things
to making these promotions work. “I’m
that make Oregon unique, hotels can
It can be helpful to have a basic
always out prospecting,” said Dean. “That’s
position themselves as an exciting part of
understanding of who your market is
my philosophy: if business is slow, get out
a vacation or business trip rather than just
before launching a set of promotions. But
and start meeting people.”
a place for people to lay their heads. “Not
don’t limit yourself to thinking only people
sites such as Groupon.
too many people travel to a destination just
of a certain age or place of origin will be
“Look around and see what attractions
for a hotel,” said Lavagnino. “People travel
interested in what you have to offer. When
in your region are not easily accessible by
for experiences. If we can create experiences
Munguia started getting questions about
customers,” said Lavagnino. “Connect
and showcase this destination, people will
cannabis, they came from elderly folks as
with that company or person and try to
stay with us.” LN SOPHIA BENNETT
well as middle-aged men and women, and
convince them that through a package their
young people.
marketing message will be heard, and that
> CONNECT
you’ll push and promote it.”
EDITOR • LLittle@OregonRLA.org
“Portland’s our biggest market, but we do
JOSIAH DEAN • Josiah@BalchHotel.com
a fairly substantial international business
See if partners are willing to collaborate
BRETT JOYCE • Brett@Rogue.com
as well as drawing people from all over the
on advertising as well. “Even if it’s
KAROLINA LAVAGNINO • Karolina.Lavagnino@
country,” said Dean. “Lots of Europeans
something that’s already an attraction, it’s
NeumanHotelGroup.com
come out here and Dufur is the perfect
really beneficial to partner and put your
AL MUNGUIA • Al@JupiterHotel.com
experience of the wild west – but not too
marketing dollars together and go with a
14
Lodging News | JUN / JUL 2018
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Get Info and a Quote Now!
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OregonRLA.org/HealthPlan OregonRLA.ORG
| Lodging News
15
Hotel Monaco Embraces Food Waste Prevention Ten hotels from across the country, including Kimpton’s Hotel Monaco in Portland, partnered with national experts on an innovative demonstration project to reduce food waste.
Pedro Ballesteros has been baking bread
planning, staff training and education,
Monaco in Portland for more than 10
end of the three-month project period,
at Red Star Tavern in Kimpton’s Hotel
years. Until recently, he would go through
a sack of flour every day, and a significant portion of the bread he baked was
discarded when customers didn’t eat it. All that changed after Hotel Monaco
participants reduced food waste by
at least 10 percent, and in some cases,
lowered food costs by three percent or
more after increasing measurement and employee engagement.
was one of 10 hotels to partner with
“This project demonstrated that hotel
demonstration project to reduce
cut food waste, which in turn reduces
national experts in 2017 on an innovative food waste.
This work yielded a comprehensive new Hotel Kitchen toolkit (HotelKitchen.org)
that provides tangible strategies to help hotels prevent, donate and compost food waste.
Each hotel participated in a 12-week demonstration project to develop
food waste prevention and reduction strategies, such as low-waste menu
16
and customer engagement. By the
staff can establish new approaches to food preparation and disposal costs,”
said Pete Pearson, Director of Food Waste at World Wildlife Fund. “Collaboration and leadership by sectors like the
hospitality industry will allow us to
implement prevention strategies and solve problems faster.
The program was led by World Wildlife Fund (WWF) and the American Hotel &
Lodging Association (AHLA) in partnership with The Rockefeller Foundation.
Visit FoodWasteStopswithMe.org to learn how you can prevent food waste.
Lodging News | JUN / JUL 2018
“Our commitment to the low-waste menu and partnering with local charities for food donations will only enhance Red Star Tavern’s competitive edge when selling to our clients,” - CAROLE LOMBARDI, HOTEL MONACO’S DIRECTOR OF CATERING
Hotel Monaco’s Story
per week, reduced ketchup costs by 20 percent by using
Tavern, a hot spot in the heart of downtown.
deliveries by ensuring only one loaf was open at a time.
Hotel Monaco houses the popular Red Star From the beginning of the project, the
smaller ramekins for serving, and reduced weekly bread
hotel’s staff fully embraced the challenge of
implementing a food management roadmap, which was developed from a leadership
Use Hotel Kitchen’s Toolkit
three-year vision and the development of
and the entire toolkit visit HotelKitchen.org
drivers of food waste in their kitchen.
Receive a Free Food Waste Consultation
strategy session. The roadmap included a specific and measurable goals to address key Implementation of the roadmap empowered staff to pursue food waste reduction during their daily functions, helping them identify
oversized portions and excess condiments as
To review Hotel Monaco’s complete case study
A variety of services to reduce food waste are
available at no cost to Metro area businesses.
To learn more visit FoodWasteStopsWithMe.org
opportunities to prevent food waste.
After spending four months, Red Star Tavern
decreased its dough waste by 22.5 pounds per week and saved 65 pounds of butter a month, creating cost savings and environmental
benefits. The restaurant also started regularly donating an average of 13 pounds of food
OregonRLA.ORG
| Lodging News
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Fighting Fraud in Travel Top Challenges in Protecting Your Business
A
s more travelers research, arrange, and buy all aspects of their trips using a digital device, the onus is on travel companies to innovatively deliver standout experiences. However, if you’re a travel company that sells online, you’ve undoubtedly encountered the flip side of enabling convenient and engaging features like last-minute bookings and streamlined checkout. Fraud and abuse threaten to run rampant. Let’s look at some of the obstacles faced by modern travel companies that are dealing with fraud and abuse. RISING COMPETITION, SMALL MARGINS
INCREASING PRODUCT OFFERINGS
Travel companies are under pressure to grow and expand. Just look at Expedia’s 2015 acquisition of HomeAway, which many say is now helping Expedia close in on Airbnb in the home-sharing market. You may start out offering a single product, like hotels. But then you expand into vacation rentals, insurance, activities, airport transportation, etc. Each product will also have a unique risk profile, which needs to be accounted for in any fraud prevention models. COLLECTING INFORMATION WHILE KEEPING THE EXPERIENCE SIMPLE
The overall volume is increasing across different travel products, but many companies are facing a small margin – particularly in the airline and OTA sectors. High ticket value, with a low margin, creates a higher business risk. And “inventory” – which could have gone to a legitimate traveler – can’t be recovered once it’s lost to fraud.
For many travel products – like airline tickets – you need to collect a lot of information. However, thanks to Amazon and other digital pioneers, customers are growing more accustomed to a streamlined buying experience. If they face too much friction, they’ll turn to one of your competitors instead. How do you keep the experience simple and intuitive, without increasing risk?
MOVING INTO NEW MARKETS
MONITORING MOBILE BOOKINGS
The incredible rise of online travel has introduced great opportunities for businesses to expand into new markets. However, every new market has a different risk profile. Travel companies need to adapt their tools, as well as potentially hire new people with specialized knowledge of these markets.
Some 40 percent of digital travel sales are expected to be completed on mobile in 2017, according to stats from eMarketer. And Google research found that 31 percent of leisure travelers and 53 percent of business travelers have booked travel on a smartphone. Companies have to be
18
Lodging News | JUN / JUL 2018
prepared for both legitimate and fraudulent mobile bookings headed their way. When it comes to fighting fraud, mobile data is fairly unique – you can get extra data points like mobile carrier, device type, and the pressure someone uses to tap that help pinpoint fraud. LAST-MINUTE TRAVEL IS GROWING
The window of time between booking and traveling is shrinking for all travelers. One-third of millennials make travel plans at the last minute, and 72 percent of mobile hotel bookings are made within one day of a stay. This change in traveler behavior means real-time decisions are critical to your ability to stay competitive. In many cases, there’s just no time to manually review risky orders and logins. Meanwhile, fraudsters take advantage of last-minute bookings to evade detection. Our research found that day-of hotel reservations are 4.3 times more likely to be fraudulent. FLEXIBLE BOOKINGS / CHANGING TRAVEL PLANS
MULTIPLE TYPES OF FRAUD
Not only do travel companies deal with payment fraud in the form of stolen credit cards, but they also face fake accounts, content abuse (if they incorporate reviews and other usergenerated content), and account takeover (loyalty fraud). The teams responsible for managing these different types of abuse may be located in different departments, using disparate tools, which makes it challenging to take a unified approach to managing risk. LN SARAH BELDO, SIFT SCIENCE > CONNECT SiftScience.com
ABOUT
Sarah Beldo is the Communications Manager for Sift Science, a trust platform that offers a full suite of fraud and abuse prevention products designed to attack every vector of online fraud for industries and businesses across the world.
Customer experience is high on travel companies’ list of priorities – and that means providing flexibility and convenience. However, fraudsters often take advantage of the ability to change their booking at the last minute. For example, they may buy a ticket that appears low-risk ahead of time, then change it at the last minute. Not all travel companies rescreen for fraud when a booking changes. OregonRLA.ORG
| Lodging News
19
DON’T MISS YOUR CHANCE TO JOIN THE NEW ORLA GROUP AND
10
Get an additional
% OFF
SAIF WORKERS’ COMP PREMIUMS FOR ORLA MEMBERS*
* For ORLA members who meet SAIF’s underwriting requirement. Contact your agent or SAIF at 888.598.5880 to see if you qualify!
ORLA MEMBERS: Contact your agent and ask for an ORLA Group quote, or contact SAIF directly at 888.598.5880. 20
Lodging News | JUN / JUL 2018
EXISTING SAIF CUSTOMERS: Ask your agent or contact SAIF directly at 888.598.5880 for an ORLA Group quote.
NOT A MEMBER? Contact ORLA at Membership@ OregonRLA.org or call 800.462.0619.
WORKPLACE SAFETY It’s Your Business: Know What Happened and Why
S
ometimes the owner or the manager of a business is the last to know when things don’t go exactly as planned. Whether it’s a restaurant or a hotel, many problems can be fixed by supervisors and employees, so there isn’t a need to get anyone else involved. LET’S LOOK AT THE NUMBERS
If your business isn’t tracking and discussing problems on a regular basis, you’ll never know how to make sure it doesn’t happen again. Fixing things, solving problems and making unhappy customers happy does have a cost. If you can prevent these situations from happening again, the savings and increased efficiency connects directly to your bottom line. Workplace safety is no different. The best way to reduce expenses associated with on-the-job injuries and illnesses is to reduce how often they happen. The good news: the solution is simple and straightforward. It begins and ends with regular communication, and includes a simple way to track incidents and accidents. Here’s a short check list to get you started: Regularly communicate your expectations, business goals, challenges, policies and safety rules to all employees. Review the workers’ compensation requirements for employers and employees so you know you are following the rules correctly. • Oregon’s workers’ compensation system, WCD.oregon.gov/Publications/3225.pdf • Do I need workers’ compensation insurance? WCD.oregon.gov/Publications/2852.pdf • What happens if I’m hurt on the job? WCD.oregon.gov/Publications/1138.pdf Make sure supervisors and employees know the difference between first aid and medical treatment. Set up a system for reporting both incidents (not requiring medical treatment, also near-miss situations) and accidents. This will provide you with good data to know what’s happening and what needs to be fixed, changed, or re-trained.
SAIF has a simple process for capturing important information about workplace incidents and accidents using the ACTION Form, found here: saif.com/find-a-form.html Education is a key component for owners, managers and supervisors, and you can learn about this OSHA requirement through any of these options: • SAIF’s Safety Basics: Accident Analysis recorded webinar (50 minutes) http://bit.ly/SAIFaaw • SAIF’s Accident Analysis eLearning Module (10 minutes) http://bit.ly/SAIFaam • Oregon OSHA Educational Workshop (4 hours / classroom); Go to OSHA.Oregon.gov and click the Classroom and Online link under Education & Training, then Classroom Workshops. • Oregon OSHA Online Learning (90 minutes); Go to OSHA.Oregon.gov and click on the Classroom and Online link under Education & Training, then Online Courses. Once you begin tracking and discussing the incidents, nearmisses and accidents in your workplace, you’ll have a better idea of what needs to be changed and where to start. If you have questions about workplace safety and health or would like additional resources, contact SAIF via email at SafetyServices@saif.com, or by phone 877.242.5211. LN SAIF > CONNECT SAIF • SafetyServices@saif.com
ABOUT
SAIF, Oregon’s not-for-profit workers’ compensation insurance company, announced approval of the new ORLA Workers’ Compensation Group program. The plan offers an additional 10% premium discount to ORLA members in good standing that meet the established underwriting and group eligibility standards for the plan, and there’s no minimum annual premium. Contact your agent or SAIF at 888.598.5880 to see if you qualify.
Make sure incidents, near-misses and first-aid only injuries are not being reported on Form 801, Report of Job Injury or Illness.
OregonRLA.ORG
| Lodging News
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Trafficking Liability
How Hotels and Hotel Personnel Can Be Held Criminally Liable for Human Trafficking
I
n 2000, Congress passed The U.S. Trafficking Victims Protection Act (TVPA), the most significant federal human trafficking statute ever passed to address the problem of sex trafficking. Since 2000, new studies and research increased education and awareness, and recommendations from experts, agencies, and organizations have all led to several amendments to the bill. Given all the proposals and recommendations that currently exist from the thousands of lawmakers and advocates who are currently working on this issue, there will likely be several more.
the fact that means of force…fraud, or coercion will be used to cause the person to engage in a commercial sex act…shall be punished.“ Thus, the prosecution does not need to prove that a hotel employee personally used “force, fraud, or coercion” against a victim. It is sufficient that the employee harbored the victim by renting a room to the trafficker, knowing or in reckless disregard of the fact that force, threat of force, fraud, or coercion were being used to cause an adult victim to engage in commercial sex, or that a minor victim was caused to engage in commercial sex.
Currently, the TVPA defines “severe forms” of trafficking in persons to include “sex trafficking in which a commercial sex act is induced by force, fraud, or coercion, or in which the person induced to perform such act has not attained 18 years of age.” Sex trafficking under section 1591 can be broken down into three elements: act, means, and purpose. The act element of sex trafficking includes, “recruiting, enticing, harboring, transporting, providing, obtaining, advertising, maintaining, patronizing or soliciting,” while the means element includes the use of force, threat of force, fraud, or coercion. Note however, that the use of force, threat of force, fraud, and coercion are not required for criminal prosecution if the victim is a minor. Finally, the federal statute defines the purpose element as one “to cause the person [the victim] to engage in a commercial sex act.” Initially, the law may appear as if only those who are directly involved can be prosecuted. The law, however, extends punishment much further and is not limited to just traffickers.
WHAT IF HOTELS AND STAFF CLAIM THEY DID NOT KNOW HUMAN OR CHILD TRAFFICKING WAS HAPPENING?
The TVPA states that “whoever knowingly . . . benefits, financially or by receiving anything of value, from participation in a venture which has engaged in an act [of sex trafficking] … in reckless disregard of 22
Lodging News | JUN / JUL 2018
In anticipation of hotels claiming they were not aware of sex trafficking occurring at their hotel, despite indicators that should have made them aware, the TVPA added the “reasonable opportunity to observe a minor victim” clause. In a prosecution in which the “defendant had a reasonable opportunity to observe the person so recruited, enticed, harbored, transported, provided, obtained, maintained, patronized, or solicited, the Government need not prove that the defendant knew, or recklessly disregarded the fact, that the person had not attained the age of 18 years.” In other words, a
hotel employee who had a reasonable opportunity to observe a minor victim of sex trafficking will be guilty of sex trafficking by only having harbored the victim by renting out the hotel room where the commercial sex act occurred. Finally, hoteliers should be aware that a hotel as a corporation can be held vicariously liable for the actions of its employees even if the hotelier or management had no knowledge that a criminal act was being conducted on the premises. A hotel can be held vicariously liable for the acts of its employees if the employees were acting as agents of the hotel. This means that the liability of a hotel employee acting for the hotel who engages in sex trafficking extends to the hotel itself. LN GUARDIAN GROUP > CONNECT GUARDIAN GROUP • Contact@theguardiangroup.us
ABOUT
Guardian Group is a veteran-operated non-profit organization which has developed hospitality industry-specific training focused on limiting financial, social and legal risk and liability of a hotel’s involvement with sex trafficking. Guardian Group is an endorsed service provider of the Oregon Restaurant & Lodging Association. For more information, visit TheGuardianGroup.org.
human sex trafficking is the buying or selling of another human being for a commercial sex act;
an exchange of anything of value for the sex act. Sex trafficking is taking place in every state in the United States and around the world. The most common place to buy and sell a human is within a hotel.
INDICATORS OF SEX TRAFFICKING
®
A young woman or minor attempts to check into the hotel without identification, and has no or few personal possessions carried in a small or plastic bag. She may, also, be uncertain about personal information, such as her address and phone number. A young woman or minor is dropped off at a hotel. The driver waits in the parking lot.
A young woman or minor is constantly watched, demeaned or controlled by another person, doesn’t make eye contact with others, and/or appears to be with someone much older whom she calls her “boyfriend” or “daddy.”
A woman or minor walks into a hotel lobby, and the front desk staff does not recall her checking in. The woman then appears to be looking for the elevator and is unsure where to find her room.
A young woman walks into the hotel looking for a room and appears nervous, scared, unsure or malnourished. She may have signs of physical abuse, suspicious marks, tattoos of a rose or crown, or is inappropriately dressed for her age or weather conditions.
Unregistered men may come into the hotel at various intervals and visit the same room, may leave the room at odd hours and go into another room, hang around outside the room, in hallways or in the lobby, appearing to deliberately waste time or keep watch on the area.
Housekeeping finds a large amount of cash, multiple computers and/or cell phones, condoms, sex paraphernalia, illegal drugs and/or alcohol.
A young woman or minor is with someone during school-hours or late at night.
Housekeeping finds a suspected underage person or multiple underage persons in a room unattended— this should trigger a call to police. An adult checks into a room with a minor, or group of girls, who does not appear to be his or her child, or the age difference seems inappropriate.
All employees who observe suspicious activity should immediately notify their supervisors and explain to them what was observed. After notifying their supervisors, trained employees should complete an incident report prior to the completion of the shift in which the suspicious activity was observed. Decisions to call for local police assistance and the National Child Sex Trafficking Tip Line (800) 843-5678 should be made by a supervisor or manager unless an emergency requires an immediate 911 response. For more information on the Guardian Seal® Training, contact
800.380.8913 | info@theguardiangroup.us www.guardianseal.org | www.theguardiangroup.org GG18_AD_8.75x11.25_OR
Copyright © 2018, Guardian Group. All rights reserved. Guardian Group and Guardian Seal® are trademarks of Guardian Group in the U.S.
OregonRLA.ORG
| Lodging News
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MAKE ROOM FOR SAVINGS. BRING US IN. Energy Trust of Oregon can provide hotels with cash incentives to reduce upfront costs and make energy-saving upgrades more affordable.
+
SAVE ENERGY. BRING US IN. Visit www.energytrust.org/BringUsIn or call 1.866.605.1676. Serving customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas and Avista.
OREGON HOSPITALIT Y INDUSTRY AWARDS Oregon’s hospitality industry is brimming with outstanding individuals who go above and beyond. Who in your world should be honored?
OregonRLA.org/Nominate HELP US SELECT THE 2018 HONOREES EMPLOYEE OF THE YE AR R E S TA U R AT E U R O F T H E Y E A R L O D G I N G O P E R AT O R O F T H E Y E A R ALLIED MEMBER OF THE YEAR
Oregon Restaurant & Lodging Association 24
Lodging News | JUN / JUL 2018
~Deliciously Affordable~ ~Famous 3-Course Meals~ ~Fantastic Banquets & Catering~ 6 Locations in Oregon & SW Washington est. 1969
Economic Impact of the Travel Industry Oregon Shows the Fastest Growth in Travel Expenditures
I
n 2017, travel generated $2.4 trillion for the U.S. economy, supporting 15.6 million American jobs. U.S. domestic travel increased 1.9 percent in 2017 to a total of more than 2.25 billion person-trips.1 Domestic leisure travel increased 2.0 percent in 2017 to nearly 1.8 billion person-trips2 while domestic business travel increased 1.7 percent from 2016 to 464 million person-trips. OREGON’S LANDSCAPE: Domestic and international travelers to Oregon spent $11.7 billion in 2016 and generated $1.6 billion to federal, state and local governments, dollars that help fund jobs and public programs such as police, firefighters, teachers, road projects and convention centers. The 94,160 jobs created by travelers to Oregon in 2016 represent 6.0 percent of the state’s total private industry employment. Without these jobs generated by domestic and international travel, Oregon’s 2016 unemployment rate of 4.9 percent would have been 9.5 percent of the labor force. For every $1 million spent in Oregon by domestic and international travelers, eight jobs are created. The U.S. Travel Association developed a Travel Economic Impact Calculator as an interactive tool that enables users to simulate the effects of changes in spending by travelers in each state. The calculator will estimate the statewide economic impact of travel to Oregon. Visit TravelCalculator.USTravel.org for details.
IMPACT OF TRAVEL ON STATE ECONOMIES (ITSE) 2016 • Travel employment increased 47 states and D.C. • Travel employment grew faster than overall employment in 43 of the 50 states and D.C. • Travel employment increased in 42 of the 50 state and D.C.
FASTEST GROWTH IN TRAVEL EXPENDITURES: 2012 North Dakota
14.6%
2013 Hawaii
7.9%
2014 Delaware
8.1%
2015 Washington
8.3%
2016 Oregon
5.0%
SOURCE: U.S. Travel Association
TOTAL ECONOMIC IMPACT TO OREGON IN 2003
IN 2017
Direct Employment +34%
84,500 jobs
112,200 jobs
Employee Earnings +65%
$1.7 billion
$2.8 billion
Visitor Spending +82%
$6.5 billion
$11.8 billion
OTHER HIGHLIGHTS OF THE TRAVEL INDUSTRY: • In 2017, domestic and international travelers spent $1,036 billion in the U.S. This spending supported almost 8.8 million jobs directly, and generated $259 billion in payroll income and $165 billion in tax revenues for federal, state, and local governments. • Leisure travelers spent a total of $718.4 billion in 2017, up 5.2 percent from 2016 (not adjusted for inflation). Business traveler spending increased 3.2 percent over 2016 to $317.2 billion in 2017. Of total business traveler spending, meeting and convention travelers spent $131.8 billion, up 3.6 percent from 2016. • Foodservices and lodging are the top two spending categories by domestic and international travelers. In 2017, travelers spent $257 billion on food services, including restaurant/grocery and drinking places, which accounted for 25 percent of total travelers spending in the United States. LN
Taxes (State/Local) +119%
$246 million
$593 millioN
SOURCE: U.S. Travel Association 1. A person-trip is defined as one person on a trip away from home overnight in paid accommodations, or on a day or overnight trip to places 50 miles or more, one-way, away from home 2. which includes visits to friends and relatives as well as trips taken for outdoor recreation and entertainment purposes
2016
SOURCE: Economic Impact Report, Dean Runyan & Associates
SHARE OF VISITOR SPENDING OREGON VS. USA OREGON 0.97%
2005
------------$653 BILLION
USA 99.03%
OREGON 1.18% USA 98.82%
------------$990.4 BILLION
SOURCE: U.S. Travel Association
OregonRLA.ORG
| Lodging News
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north nort hwest
FOOD SHOW nwfoodsh oodsho ow.com
The support from these sponsors helps keep the Northwest Food Show cooking!
DON’T MISS NEXT YEAR’S SHOW
APRIL 14-15, 2019 PORTLAND EXPO CENTER
You Made it Happen! B i g th a n k s to a ll o u r sponsors, d onors and at t e nd e e s w h o m a k e th e annual pac au c t ion a su cc e ss! Live Auction Sponsor:
Raffle Sponsor:
Major Sponsors:
Supporting Sponsors:
Adobe Resort & Restaurant
Libations:
Oregon Brewers Guild
Fisher Phillips Portland Marriott Business Council
Contributor:
Fournier Group
OregonRLA.org/OneBigNight 26
Lodging News | JUN / JUL 2018
MEMBERSHIP
NEWS BRIEFS
HAPPENINGS FROM AROUND THE INDUSTRY
SERVICE INDUSTRY TRAINING & PLACEMENT PROGRAM
Lodging operators challenged with finding and hiring qualified employees have a new opportunity provided by Portland’s New Avenues for Youth. With investment and leadership from Travel Portland, Starbucks, Coca-Cola, New Seasons Market, City of Portland, and the AC Hotel Portland Marriott, the Service Industry and Culinary Training & Placement Program is designed to help young people develop the necessary skills for gaining and retaining employment through jobreadiness training, industry-specific training, job shadows and careerexploration activities, internships, and potential job offers. If you’re interested in becoming an Employment Partner, or would like to learn more, please contact Kim Higley at KHigley@newavenues.org or 503.517.3906.
HELP ORLA PROTECT YOUR CHECKBOOK
Ten years ago Oregonians smartly passed a constitutional amendment requiring any tax increase be approved by a supermajority of both the State House and State Senate. Now, since our state legislature can’t get a supermajority to vote for a tax increase, they are creating and increasing “assessments” and “fees” that are really tax increases - because they only need a simple majority to implement and raise fees and assessments. We need you to visit EndEasyTaxHikes.com/ORLA and add your name to a citizen initiative petition to prevent the legislature from using gimmicks and loopholes to raise taxes easily. It’s time to put a stop to this… a tax is a tax.
MENU LABELING REGULATIONS IN EFFECT
The menu labeling regulation by the Food and Drug Administration was made effective as of May 7, 2018. The menu labeling requirement, including posting calorie counts on foods, applies nationwide to businesses that serve prepared food and have more than 20 locations. The FDA has stated their intention to educate foodservice establishments during this first year of implementation without issuing penalties. Read more at OregonRLA.org/GA.
NEW ORLA MAGAZINE TO LAUNCH
We’re excited to unveil a new, combined quarterly publication under our own name, Oregon Restaurant & Lodging Association, with the first issue landing in mailboxes early July. As we say goodbye to the Main Ingredient and Lodging News, we can feel proud these awardwinning publications have served Oregon’s hospitality industry as a primary source of information for many years. In addition to a fresh new look and design, ORLA’s new magazine will continue to bring relevant, timely information as well as curated content for both the lodging and restaurant industry.
INDUSTRY CALENDAR EVENTS & ACTIVITIES June 2018 ORLA Regional Meetings
Engage in discussions on issues and best practices to address new regulations. OregonRLA.org/Grasstops
July 30, 2018 – Aurora ORLA Open Golf Tournament
Golf scramble and BBQ for all industry with proceeds benefitting ORLAPAC. OregonRLA.org/Golf
Sept. 30-Oct. 1, 2018 – Tigard ORLA Annual Convention
Educational programs, awards program, and social / networking opportunities. OregonRLA.org/Convention
OregonRLA.ORG
| Lodging News
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Internationally Accredited GUEST SERVICE TRAINING TWO VERSIONS AVAILABLE ONLINE AND IN-PERSON
HOSPITALITY VERSION
Guest Service Gold Tourism: Oregon Edition
“The program prepared me to teach others to
This course features seven principles of guest service delivery, illustrated through real stories of challenge and experience told by Oregon employees. Applicable to all hospitality-related organizations and their associates! View the introductory video at OregonGuestService.com
make a difference in hospitality.” - Mac Peterson, Hospitality Management major, at Oregon State University – Cascades
PRINCIPLES AND LOCATIONS 1. RECOVERY: Turn it around (Food Service/Attraction: Theory Restaurant at the Oregon Museum of Science and Industry) 2. PERSONALIZATION: Provide an individualized experience (Resort/Outdoor Recreation: Timberline Lodge & Ski Area) 3. KNOWLEDGE: Be in the know (Transportation Shuttle: Sheraton Portland Airport Hotel) 4. PASSION: Inspire others (Winery: St. Josef’s Winery) 5. COMMITMENT: Be all in (Public Facility: Portland International Airport) 6. INCLUSION: Include everyone (Public Facility: Oregon Convention Center) 7. PERSONALITY: Be yourself (Information: Travel Oregon Welcome Center)
“It is education programs like the Guest Service Gold Tourism: Oregon Edition that really allows young people in the industry to stand out. This program has extremely relevant information that is necessary for all people working in the hospitality industry. I loved how the program was designed with videos and questions integrated because this allows for an interactive and valuable experience. The scenarios are very applicable in this industry, no matter the job type.
LODGING VERSION
Customer service is in everything!”
Guest Service Gold Golden Opportunities This course is lodging-centric with real examples told by hotel employees from across the nation (does not contain Oregon references). and features the same seven principles of customer engagement. Visit bit.ly/ORGuestTrainingHotel for more details.
IN-PERSON TRAINING Attend a class with other Oregon hospitality professionals.
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Lodging News | JUN / JUL 2018
ONLINE TRAINING
Get trained at your convenience with courses available 24/7.
- Heather Mullaly, Hospitality Management major, at Oregon State University – Cascades
ON-SITE TRAINING
Request an instructor to teach a course at your location.
OregonGuestService.com
MEMBERSHIP
LODGING PERFORMANCE HOTEL BENCHMARK DATA
The information contained in this report is provided by STR. For detailed lodging performance data for your area, contact STR at 615.824.8664 ext. 3504 or info@str.com. ORLA members can log in to access to monthly reports on OregonRLA.org in the Resource Library. MONTH - APRIL 2018 VS APRIL 2017
Occupancy (%)
Avg Rm Rate ($)
RevPAR ($)
Percent Change from August 2017
2018 2017 2018 2017 2018 2017 Occ ADR RevPAR Room Room Room Rev Avail Sold United States
74.5
Oregon
64.9 66.6 114.71 112.48 74.50 74.90 -2.5 2.0 -0.5 1.8
74.7
165.27
156.40
123.21
116.82
-0.2
5.7
5.5
7.7
2.1
1.9
2.3 -0.2
Portland, OR
73.4 76.9 130.89 129.36 96.03 99.48 -4.6 1.2 -3.5 -0.6 3.0 -1.7
Oregon West Area
57.0
Oregon East Area
56.5 54.1 86.25 84.61 48.73 45.79 4.4 1.9 6.4 6.7 0.3 4.7
67.9 67.3 130.33 126.20 88.54 84.96 0.9 3.3 4.2 6.4 2.1 3.0
Pacific
59.5
106.57
103.27
60.75
61.45
-4.2
YEAR TO DATE - APRIL 2018 VS APRIL 2017 Occupancy (%)
Avg Rm Rate ($)
RevPAR ($)
Percent Change from YTD 2017
3.2
-1.1
0.6
1.8
-2.5
PARTICIPATION Properties
Rooms
2018 2017 2018 2017 2018 2017 Occ ADR RevPAR Room Room Room Census Sample Census Sample Rev Avail Sold 63.2 62.6 128.19 124.78 81.00 78.12 0.9 2.7 3.7 5.8 2.0 3.0 54625 33560 5190660 3895338 U.S. 71.1 71.1 163.79 157.35 116.47 111.95 -0.1 4.1 4.0 6.3 2.2 2.2 8050 4487 755105 590317 Pacific 58.5 59.4 109.81 108.29 64.23 64.27 -1.4 1.4 -0.1 2.1 2.1 0.6 914 487 65915 46774 OR 68.3 70.5 124.12 123.62 84.76 87.11 -3.1 0.4 -2.7 -0.2 2.5 -0.7 282 214 28290 25366 PDX OR West 51.3 52.2 101.95 98.27 52.33 51.33 -1.7 3.7 1.9 3.3 1.4 -0.4 281 113 16801 8611 45.8 43.8 83.96 82.02 38.46 35.94 4.6 2.4 7.0 7.3 0.3 4.8 153 72 8831 5535 OR East
NEW MEMBERS
ORLA WOULD LIKE TO WELCOME THE FOLLOWING • A Cena Ristorante - Enoteca, Portland • Allium, Clackamas • Astoria Golf & Country Club, Astoria • Azure, Dufur • Bar Business Magazine, New York • Best Western University Inn and Suites, Forest Grove • Big Horse Brew Pub, Hood River • Black Bear Diner, Bend • The Blue Goose, Portland • Bob’s Red Mill Whole Grain Store & Visitor Center, Milwaukie • Bridgford Food, Lehi UT • Caldera Brewery & Restaurant, Ashland • The Cazadero, Estacada • CertaPro Painters of Gresham, Portland • City Center Motel, Prineville • Clearwater Restaurant, Newport • Club DV8, Portland • Clyde Common, Portland • Coast Cabins, Manzanita • Columbia Distributing, Portland
• Columbia Inn, Astoria • Corey’s, Bend • Country Grains, Aurora • Custom Gaskets NW, Tacoma • Daktoa Street Pizza, Sutherlin • Davis Restaurant & Bar, Eugene • The Deck, Inc., Portland • Denny’s, Albany • Doordash, San Francisco CA • Driftwood RV Park, Brookings • Ebb-Tide Oceanfront Inn, Cannon Beach • Econo Lodge, Bend • El Charro, Lebanon • Espresso Me Service, Hillsboro • Frontdesk Anywhere, San Francisco CA • Gilbert Inn, Seaside • Highland Still House, Oregon City • Holiday Farm Resort, Rainbow • Holiday Inn Express Hotels & Suites, Portland • HRT Northwest, Newberg • Inn at Northrup Station, Portland
• Jack’s Tally Ho, Talent • Lanai at the Cove, Seaside • Lee’s Restaurant, Lincoln City • Lord Brixxtons, Depoe Bay • Motel 6, Bend • Nicoli’s Grill & Sports Bar, Lake Oswego • Pilot Butte Drive In Restaurant, Bend • Pit Stop Tavern, Medford • The Point Restaurant, Sweet Home • The Porter Hotel, Portland • Pronghorn Resort, Bend • PSAV, Tukwila • Ranch Drive Inn, Hood River • Red Lion Hotel, Bend • Rivertide Suites Hotel, Seaside • RNR Restaurants, LLC, Eugene • The Seashore Inn ... on the Beach, Seaside • Si Casa Flores, Grants Pass • Starfish Point, Newport • Tortuga Mexican Bar and Grill, Gold Beach • Toxic Wings & Fries, Eugene • Yakuza Lounge, Portland OregonRLA.ORG
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PATRICK NOFIELD ESCAPE LODGING COMPANY
“The most important benefit we receive from our affiliation with ORLA is advocacy. Allowing our voice and views to be represented is invaluable”
JOIN NOW! With strength in members comes a stronger voice for the industry. To learn how being a part of ORLA can help you, contact Membership@OregonRLA.org or call 800.462.0619. 30
Lodging News | JUN / JUL 2018
COST-SAVING PROGRAMS
ORLA ENDORSED SERVICE PROVIDERS Vetted and Board Approved! Your association is dedicated to helping members operate with greater ease, efficiency and savings. Member participants save millions of dollars each year by using ORLA’s Endorsed Service Providers. For more information visit OregonRLA.org/ESP.
SEX TRAFFICKING RECOGNITION AND RESPONSE TRAINING
Guardian Group, a veteran-operated non-profit organization based in Bend, has developed hospitality industry-specific training focused on limiting financial, social and legal risk and liability of a hotel’s involvement with sex trafficking.
HOW CAN WE SERVE YOU?
MEMBERSHIP
MEMBER SOLUTIONS
Membership in ORLA means being a part of the only organization in the state devoted to protecting and promoting the interests of the hospitality industry. Contact us for questions; let us know what issues are affecting your business and how we can help. We have your back! MEMBERSHIP REPRESENTATIVE CONTACTS:
STEVEN SCARDINA
OregonRLA.org/GuardianGroup
Regional human sex trafficking is the buying or selling of another human being for aRepresentative commercial sex act;
503.718.1495 an exchange of anything of value for the sex act. Sex trafficking is taking place in every state in the SScardina@OregonRLA.org MUSIC LICENSING United States and around the world. The most common place to buy and sell a human is within a hotel.
INDICATORS OF SEX TRAFFICKING JOEL POMERANTZ Regional Representative 541.517.3791 JPomerantz@OregonRLA.org
CREDIT CARD PROCESSING
PROPERTY & LIABILITY INSURANCE
OFFICE PRODUCTS AND SERVICES
A young woman or minor MARLA McCOLLY attempts toBusiness check into the hotel Director of without identification, and has Development no 503.428.8694 or few personal possessions carried in a small or plastic bag. MMcColly@OregonRLA.org She may, also, be uncertain about personal information, such as her address and phone number.
GOVERNMENT AFFAIRS CONTACTS:
A young woman or A woman or minor minor is dropped off at ESSENTIAL A young woman walks into HEATH COVERAGE walks into aINSURANCE hotel a hotel. The driver waits the hotel looking for a room lobby, and the front in the parking lot. and appears nervous, scared, desk staff does not unsure or malnourished. She recall her checking may have signs of physical in. The woman then WORKERS’ COMP INSURANCE abuse, suspicious marks, appears to be looking tattoos of a rose or crown, or is for the elevator and inappropriately dressed for her is unsure where to age or weather conditions. find her room. HOURLY MARKETPLACE
FACILITY SERVICES AND DISASTER RESTORATION
AJASON young BRANDT woman or President & CEO minor is with someone 503.302.5060 during school-hours or late at night. JBrandt@OregonRLA.org
GREG ASTLEY Director of Government Affairs 503.851.1330 Astley@OregonRLA.org
Housekee GLENDA HAMSTREET suspecte Executive Coordinator person o Government Affairs underage 971.224.1509 room un GHamstreet@OregonRLA.org this shou a call t
A young woman or minor is constantly watched, demeaned or controlled by another person, doesn’t make Housekeeping ORLA’S HOSPITALITY HUB eye contact with to view additional member-exclusive offers from allied finds a largeJOIN YOUR Visit OregonRLA.org/Savings others, and/or appears amount of cash, Unregistered men may come into membersto aimed at improving your bottom line. An adult checks into ASSOCIATION TODAY! be with someone multiple computers the hotel at various intervals and a room with a minor, much older whom she OregonRLA.org and/or cell phones, visit the same room, may leave or group of girls, who calls her “boyfriend” condoms, sex503.682.4422 |not 800.462.0619 the room at odd hours and go into does appear to be or “daddy.” paraphernalia, MEMBER-TO-MEMBER EXCLUSIVE OFFERS another room, hang around outside Membership@OregonRLA.org his or her child, or the illegal drugs and/or the room, in hallways or in the lobby, age difference seems alcohol. appearing to deliberately waste inappropriate. OregonRLA.ORG | Lodging News 31 time or keep watch on the area.
Where to go for training: O R L AT R A I N I N G . C O M
Industry Training That Supports Oregon Hospitality!
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Lodging News | JUN / JUL 2018