Annika Dacke Communication specialist, copywriter, educator. Highly qualified word nerd with a passion for helping companies find a voice that makes them shine on- and offline. Be clear. Be present. Orera kommunikation helps brands to a clearer, sharper presence. My efforts rest on a foundation of research, knowledge and never ending curiosity. The dialogue with my client is key to a successful project.
Find me here: orera.nu Linkedin facebook.com/orerakommunikation Instagram: Annikadacke_orera Pinterest: Orera kommunikation Twitter: @Annikadacke Youtube: Orera kommunikation E-mail: annika@orera.nu Phone: +46 768 76 24 88
Values, target groups, channels... You need to build on solid ground in order to reach the goal. • Editorial work & copywriting print/web • SEO copywriting & basic keyword research • Language consultancy • Text coaching & revision • Translation & cultural/stylistic adaptation • Web strategy • Content marketing & social media • Training of marketing/communication professionals and university students
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The craftsmanship of creating messages with a kick and headlines that click is an artform that can never be perfected. It’s a challenge I choose to take on.
Tools: My brain Adobe InDesign, Photoshop Microsoft Word WordPress and other CMS:s Hoot Suite Google Analytics and more... Training: Lund university: linguistics, English, French, ethnology, sociology Malmö university: media courses Skurup college/folkhögskola - communications training. Admission exclusively through assessment and interviews. Languages: Swedish: native speaker English: high academic level French: proficient Danish: high accuracy of comprehension, will speak if needed Norwegian: high accuracy of comprehension German: So, so...
Strengths: Analytical/artistic personality Finding the essence of the message Creating headlines Lack of prestige - all projects are viewed as collaborations Sociable Not afraid to ask questions Not afraid to communicate clearly Thorough and reliable
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If you can’t explain it simply you don’t understand it well enough. - A. Einstein
References Please ask me for list of references, as I don’t feel comfortable publicly displaying my contacts’ phone numbers and e-mailadresses. In case of serious interest I will send you an alternate version of this PDF.