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By providing just in time information, coupons to the customer, the conversion possibilities are dramatically improved. The customer can tag the products or product categories visited, for future reference, or even share information, on social networks.
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Dramatically improve conversion from store visitor to buyer
Make the in-store customer experience unique
The customer is targeted with relevant content or notifications depending on their position inside the store, or the route they follow. Allow the customer to interact, tag and share this information on facebook, twitter, email etc..
Notifications can be sent either standalone or as part of a campaign, to tease the customer to walk into the store.
Significantly increase store walk-in traffic
Raise the average order value Coupons can be used as conversion tools and suggestions of cross sells in order to increase the average order value.
Empower the customer with expert knowledge The whole in-store tag history is available away from the store, including product description, photos, features, offers, sharing and online purchasing.
Real world example
1• Notification
2 • Map
3 • Welcome
4 • Shelves & Displays
The customer is sent a notification: “Checkout the new iPhone 6s at your favorite store”
The customer can use the store locator to get directions to the nearest store
When the customer visits the store, the customer can see content relevant to the store, such as: New Arrivals, Store features like touch screens, demos etc
When the customer visits the smartphone shelves, they will see general information on the product category such as top sellers, but also the product listing in a carousel
Buying a new smartphone.
5 • The Product
6 • Sharing
7 • Tagging
8 • Premium Product
If the customer clicks on a product, they can see the detailed product information
Should the customer wish to share the information on social networks the customer can tap on the share button
For undecided customers, they can tag the product, and view the information later even when away from the store
If the customer walks closer to a premium product, that has its own dedicated ibeacon associated with it, the customer will see rich content related to this specific product
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