Area Winter 2014 by ORIA

AREA T H E O F F I C I A L P U B L I C AT I O N O F T H E O R I E N TA L R U G I M P O R T E R S A S S O C I AT I O N , I N C .

DESIGN FOCUS

Kati Curtis

AmericasMart Floor Plans I Market Previews I Atlanta Buyers Guide

WINTER 2014

5". "3* "/ )"/%$3"'5&% 5* #&5"/ 36(4 XXX UBN BSJBO DPN

Cool Tones. Modern Designs| Azeri III Collection DALLAS

HAMBURG

HIGH POINT

LAS VEGAS

NEW YORK

From the President’s Desk Dear Members and friends, At the upcoming January 2014 Atlanta Area Rug

industry.

show I will be handing over leadership to a new

Please go to our web site ORIA.org and check it

ORIA president and board. I take comfort in the fact

out. I think you’ll be pleased at the direction we are

that the ORIA is now a healthy, financially stable

taking it and what it will offer our members, retailers

organization and that I have done

and consumers. We are the face of

my best over the last three years to

this industry and we need to be a

ensure the future of this great

leader in how and what information

group.

is presented to the market and to consumers.

This was only made possible

Let me not forget the con-

with the dedication and support of our Executive Director

tinued

Lucille

support

shown

Laufer. Lucille has been and will

AmericasMart and the tireless

continue to be the backbone of our

efforts of Kevin Malkiewicz and the

organization. She has worked tire-

rest of the great group in Atlanta. Mr

lessly with me on a number of

Portman and his entire organization

issues that will ensure the contin-

have been nothing but wonderful to

ued viability of the organization, and at the same time

our industry and they deserve our continued thanks

managed to accomplish all the many tasks her posi-

and appreciation.

tion requires—a list much too long to enumerate.

As I head off into the sunset (I’m planning to

I also want to thank my executive board for

move to Florida), I would like to invite our rug indus-

their help and cooperation during my term. They all

try colleagues to join our ‘family’ of premier area rug

deserve a pat on the back and a big thank you for

wholesalers and importers. I am very proud that we

devoting their time and energy to assisting us and

have gained some great companies as members dur-

devoting personal time to the ORIA.

ing my tenure, but I do know there are many more of

Most importantly, I want to thank all our mem-

you who should be included in this fifty-five year old

bers for their continued support. It is only possible to

organization. The ORIA has so much to offer and we

continue with your active participation.

are all stronger if we act as one.

These last three months of the year and my term

I hope to see those of you who are members at

have been actively spent working with Lucille to

our annual membership meeting which will be held in

finally complete the website and prepare it for its

December in Manhattan and show your support for

launch at the end of the year. I have been saying for

the new president.

sometime how important I feel this is to the future of

My last letter—whew, I made it. See you all

our organization, and by the time you read this we

soon and thank you so much for letting me serve you

will be up and running, and hopefully become one of

these last three years.

the most important mediums of information about our

Sincerely,

JEFFREY DESANTIS President - Oriental Rug Importers Association, Inc.

6 Winter 2014

AREA

Winter 2014

Published by the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org

President Vice-President Treasurer Secretary Executive Director AREA Advisory Committee

Editor-Emeritus Editor-in-Chief Editor Contributing Author Contributing Author Production

Jeffrey DeSantis Reza Momeni Behrooz Hakimian Michael Riley Lucille Laufer Reza Momeni, Chrm. Dennis Dilmaghani Archie Cherkezian Lucille Laufer Sally James Carol Milano Ellyne Raeuber Artistic Color Graphics

Contents From the President’s Desk 6

8 9

In the News

40 45

New Product Gallery

Cover: A transitional carpet with soft creams and gray blues

Design Focus: Kati Curtis

Directory Atlanta Market Preview

establishes a mood of serenity in this urban living room. Courtesy of Kati Curtis Design. Photography by Marco Rubio Studio.

”A Rug’s Imperfections Make It Special”

31 31

Calendar

From HQ

Index to Advertisers

A Salute To Past ORIA Presidents

Merchandising How Color Can Affect Your Bottom Line

Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue.

AREA 7

In The News PRODUCTS EBISONS

HAROUNIAN

Collection™ conveys a balanced sensibility through IMPORTS

has

announced the introduction of their new line called Antique Ikat. “The Indonesian fabrics-inspired design is executed in India by hand of 100% wool pile,” stated Michael Harounian, company principal. “The colorful repeating rows of amorphous shapes are characteristic of this type of design which is atypical of hand made rugs and carpets,” Harounian added. The collection is comprised of 4 designs and 3 colorways in sizes 8 x10 and 9x12. Custom size orders are accepted. For more information, please contact Ebisons' customer

service

(800)

966-6666

visit

www.ebisons.com. NOURISON announced that a rug from their Rhapsody Collection was selected for one of the three IMC Trendwatch showcases during the High Point Market in October. The display titled “Modern Myth,” was located in the Suites at Market Square lobby and feature home furnishings products that celebrate folklore and storytelling from various regions and cultures. Rhapsody is a modern mix of European and Persian textile traditions in lively, sophisticated patterns and colors. The ‘Sea Glass’ design (Rhapsody 10) that was selected for the Modern Myth display features luminous shades of blue and green that hint at oceanic currents and weave a tapestry of color and movement while mysteriously stylized figural motifs float across the surface. WOVEN CONCEPTS (previously Hadji Jalili Revivals) has introduced the Runi Silk Collection™, a revolutionary new group of contemporary designs. Master weavers artfully re-spin and hand knot the finest remnants of sustainable sari-silk to create the breakthrough Rumi Silk Collection™. These remarkable patterns, conveyed in fresh colors, dictate a new aesthetic for modern rugs. Speaking to the desires of today’s design savvy buyer, the Rumi Silk

8 Winter 2014

simplicity in design and luxury texture. Woven Concepts™ is proud of its efforts to implement rigorous quality and environmental production guidelines. As a socially responsible company, they support and adhere to initiatives against illegal child and forced labor.

CATALOGS FEIZY RUGS has begun shipping the 2013 Feizy Rugs Catalogue. The newest version combines both the Feizy Fine and Feizy Home Collections into one book for the first time. Stunning new photography and an easy-touse format received raves during the most recent Las Vegas World Market. “It’s been a true labor of love,” says Leah Feizy, Executive Vice President. “It’s userfriendly and beautifully designed. “ In addition to the printed version, Feizy will also link the online version to their website. MOMENI announced the release of the second full edition of their product catalog. This new edition contains a complete directory of the company’s

area

rug,

broadloom and roll runner offerings. The volume is nearly 600 pages and contains new features, including a quick reference guide by design type and a new color index as well.

New Product Gallery Far Right: Designed by renowned interior decorator Henrietta Spencer-Churchill, the Kensington Collection offers a selection of elegantly hand-knotted rugs crafted of 100% viscose from bamboo. These fine pieces pay homage to traditional Persian rugs, but with a fresh color palette and design nuances to reflect today’s interiors. Shown here: KG01 Blue Fog. Right: Hand-knotted in Pakistan of 100% New Zealand hand-dyed wool, the Essex Collection celebrates the art of rug making in its finest form. Essex’s designs are inspired by detailed arabesque patterns that carry a rich, longstanding heritage but with a transitional twist. Shown here: EQ02 Antique Beige/Brown

LOLOI ATLANTA SHOWROOM #4-D-2

SHOWROOMS F.J. KASHANIAN announced that it will be moving to

its

new,

larger

showroom—#4-G6—in

AmericasMart-Atlanta. With extensive renovations and redesigning of the space, the expansion will greatly enhance the company’s ability to showcase its collections. During the upcoming January market, Kashanian will celebrate the opening with wine, beer

MOMENI is introducing 2,000 square-feet of additional showroom space in Atlanta for their growing accessories line and scatter rug business. Momeni will be showing several new collections of decorative accessories during the upcoming market. These will include coordinates to several of their popular area rug collections. The new introductions will be available during the market at their Atlanta showroom – 4B4.

and snacks served daily in the showroom. AMERICASMART also reports that LOLOI RUGS KAS RUGS is pleased to announce its launch into the home décor category beginning with the Atlanta market in January 2014. With the launch into this new category also comes a move into a new Atlanta space4-C-5–a move that will offer more space for the new accessory categories. “2014 is projected to be a year of tremendous growth for us,” says Wendy Reiss, VP of Key Accounts. The showroom will feature vignettes of new product, conference and office areas, and a relaxation/bar area.

has expanded into a 14,000 square-foot showroom. Loloi’s expansion marks a significant 10-year milestone in its AmericasMart operations following the opening of its original corporate showroom in 2004. The relocated and expanded showroom, located on AmericasMart Building 1 Floor 4, is part of a comprehensive plan that has integrated nearly 60,000 square feet of new HOME and RUG showrooms in the past year. Loloi’s 10th Anniversary celebration is planned for Thursday, January 9.

AREA

In The News MARKETING REVITARUGS has joined ABC CARPET & HOME to bring its knowledge, experience, and ecofriendly rug cleaning expertise to the discerning clien-

Saddle Brook facility. Their new address is: Masterlooms, Inc., 5 Sampson St., Saddle Brook NJ 07663. Their telephone number is 201 556-9444: fax is 201 556-9445.

tele of that renowned Manhattan store. When ABC clients purchase area rugs, they will be guided to consult revitaRUGS for all matters of eventual cleaning—with a special emphasis on their chemical-free wash process—and if necessary, repairs and restoration. Under the banner ‘abc Rug Cleaning by revita,’ the service will have a dedicated phone number 855418-4222. More information about revitaRUGS can be found at http://revitaRUGS.com.

MOMENI reports that with the closing of the Orica Building many rug vendors were left looking for new office spaces. The vast size of Momeni's New Jersey warehouse has allowed the rental of permanent spaces to three new rug vendors: Looms Of Persia, Tepp Team USA and Banilivi & Nabavian. Reza Momeni, president of Momeni, commented, “ This is a great opportunity to make buying easier...dealers are now able to visit four companies under one roof.”

MOVING EASTERN ORIENTAL RUG CENTER (EORC) has moved from New Jersey to a new location on Long Island: 50 Schmitt Blvd., Farmingdale, NY 11735 Their new telephone number is: (516) 9622175. For more information, call or email them at: info@eorc.us

WOVEN CONCEPTS has relocated. Their new mailing address is: PO Box 234261, Great Neck, NY 11023. Telephone is (201) 617-7600; fax is (201) 617-7755.

PEOPLE CREATIVE TOUCH has moved to a new location: 401 Penhorne Ave., Suite 4, Secaucus, NJ 07094. Telephone: (201) 866-1933; Fax (201) 866-1935. LOOMS OF PERSIA announced their move to a new location. Their new mailing address is: Looms of Persia, P.O.Box 1386, Secaucus, NJ 07096. For shipments, the address is: Looms of Persia, 60 Broad Street, Carlstadt, NJ 07072. Their telephone and fax numbers remain the same: 201-865-6666 (phone) and 201-865-6682 (fax). LOTFY & SONS has relocated to 507 Winsor Drive, Secaucus, NJ 07094. Telephone is: 201-867-7733; fax is 201-867-0766. For more information, visit www.lotfyandsons.com. MASTERLOOMS has relocated to Nourison’s

10 Winter 2014

I N T E R N AT I O N A L MARKET CENTERS, L.P. (IMC) announced that William F. Lacey has joined the company as chief financial officer (CFO). As IMC’s chief financial officer, Lacey will provide day-to-day leadership to all aspects William F. Lacey of the finance function across the organization, lead the development and monitoring of the budgeting process, the development and implementation of procedures and controls for accounting practices, as well as the collection, analysis and production of financial data for operating reports. With a strong operational finance orientation, Lacey possesses more than 30 years of broad-based experience in public companies as well as private equity owned enterprises.

New Product Gallery KAS will kick off the new year with a bang. This January will see the opening of their new Atlanta showroom and a launch into two new Home categories, Poufs/Ottomans and Pillows. The company will also be introducing over 200+ new rugs in naturals, flatweaves, geometrics, bright colors, and updated traditionals. Shown right is a design from their new Serafina Collection of reversible wool dhurriesâ&#x20AC;&#x201D;offering two striking patterns for the price of one! Handwoven in India of 100% Wool, these printed flatweaves come in eight new patterns and colors. Featured is 2918 Slate/Blue Tertulia.

KAS ATLANTA SHOWROOM #4-C-9 LAS VEGAS SPACE #B-175

Nourisonâ&#x20AC;&#x2122;s Rhapsody Collection, a modern mix of European and Persian textile traditions, takes visual excitement to a new level. Far left: RH006 Sea Glass Moody Blues set an underwater scene in this imaginative abstract design. Delicate vegetative forms float dreamily across a backdrop of mysterious formations hinting at rocks and undulating currents. Left: RH008 LGD. Tribal motifs spring to new life in this modern interpretation of ancient Persian design. Intricate details highlighted in turquoise and oxblood are presented in elegant contrast to the creamy gold and vanilla ground.

NOURISON ATLANTA SHOWROOM #3-F-2

AREA

In The News NOTEWORTHY

OBITUARY

FEIZY RUGS launched a Facebook campaign in

Longtime rug retailer, H.C. Pace III, 76, of Steamboat

November to benefit The Global Fund for Children to

Springs, CO passed away on September 28, 2013 at

provide protection and education to the most vulner-

home with his wife Sharon at his side.

able children. For every new “like” received on their

H.C. graduated from Wake Forest University

Facebook page from the 18th through the 29th, Feizy

in 1959. He soon after served in the U.S. Army. After

Rugs donated $1 to The Global Fund for Children.

many years as president

This campaign was part of Feizy Rugs’ 40th

of third generation fam-

Anniversary Celebration. The company has pledged

ily business Pace-Stone

to donate at least $40,000 to GFC from April 2013

Furniture Company in

through April 2014; to date, the company is well over

Eden, NC, H.C. retired

half way to meeting their goal.

in 1993. Subsequently, he and Sharon moved to

NOURISON has partnered with Care and Fair to

Colorado, which he

sponsor a medical clinic and dispensary in Bhadohi,

loved. Among his many

India. Working through the Oriental Rug Importers

interests, HC was a

Association (ORIA) Children’s Charitable Fund,

member of the Masonic

Nourison is funding a clinic that provides both allo-

Lodges—in both Eden

pathic and homeopathic services. The facility includes

and Steamboat Springs

three doctors chambers, a tuberculosis ward and a

—for over 50 years. H.C. also enjoyed skiing and sail-

pathology room. Nourison is also sponsoring the

ing with his family and friends.

equipment and construction of a new X-ray room at the clinic.

H.C. Pace III 1937-2013

H.C. is survived by his wife Sharon Sumpter Pace, his three sons Mark (Jane) Pace of Clemmons, NC, Clay Pace of Raleigh NC, and Bran Pace of

ROZ RUSTIGIAN of Rustigian Rugs reports that an

Alpharetta, GA, his grandchildren Amanda and H.C.

autographed copy of Qais Akbar Omar's critically-

(Clay's children), sister Linda (Paul) Hawkins of

acclaimed memoir, A Fort of Nine Towers, brought a

Reidsville, NC, brother Bill (Susan) Pace of Eden,

$5,000 donation at a fall fund-raiser for the Initiative

NC, and stepmother Lib Pace of Eden , NC. H.C. was

to Educate Afghan Women, which Rustigian co-

preceded in death by his parents Henry Pace Jr. and

chaired. Within minutes, five more copies of the book

Nell Hastings Pace.

generated $1,000 each, with all the proceeds support-

Industry colleague Norm Sweeters, Jr. ,

ing the Initiative which has brought 85 Afghan

remembers HC as equally warm, engaging, fair—and

women to American universities since 2002.

tough. “I first met H.C. and his father, Henry, when

Omar who studies at Boston University and

they came into the Pande Cameron showroom in 1972

was present at the Barrington, Rhode Island, event

and we got Pace-Stone started in the handmade rug

was “stunned and delighted,” commenting “There is

business. He was very serious when it came to buying

no better investment in the future of Afghanistan than

and selling, and he was a challenging customer. But

to help Afghan women get an education.”

HC was fun-loving and gracious the other 95% of the time—and full of outrageous stories. I liked him from the very start and will miss him a great deal.”

12 Winter 2014

New Product Gallery

Experience the eclectic Vista Collection, machine-made of 100% Polypropylene with a hard-twist yarn that gives each piece a slightly distressed, worldly feeling. The Vista Collection offers transitional styling in combination with an easy living color palette. Made in Egypt in sizes 1.10x3.0, 3.7x5.7, 5.3x7.6, 7.10x9.10,9.6x12.6 and 2.2x7.6 runner. Shown right: VA12 Blue

MOMENI ATLANTA SHOWROOM #4-B-2

Left: Lotfy’s new “Damask” design is from their Contempo Collection. Handmade of fine blended handspun wool it’s available in a range of sizes from 4x6 to 10x14 plus runners. Shown here in Blue. Far Left: “Suzani” is from Lotfy’s Palace Collection. Handmade of handspun wool, it’s available in a range of sizes from 4x6 to 9x12. Shown here in Natural.

LOTFY ATLANTA SPACE #2-708

AREA

In The News AWARDS

PEOPLE

FEIZY RUGS challenged the public to DIY—

in the Designer category.

FRENCH ACCENTS announced that they have hired 20 year industry veteran Bryon Hamilton. Bryon’s experience includes positions at some of the industry's leading, high-end, handmade import firms, including: Michaelian & Kohlberg, Renaissance Carpet & Tapestries, Bokara and Marc Phillips. In his new posiBryon Hamilton tion, Hamilton will share his extensive sales expertise, as well as his awardwinning product development talents to further expand the company's already powerful lineup of contemporary products.

AMERICASMART announced that the fifth edition

NOURISON is pleased to announce the appointment

of ICON HONORS is open with the 2014 call for

of Elliot Steel as Design

entries inviting retailers, manufacturers, sales agen-

Director of the compa-

cies and service providers to compete for top recogni-

ny’s

tion in the home and gift industry. With a stable of

Division. He will report

more than 50 Honorees selected through rigorous

to Jonny Peykar, Vice

judging from among thousands of submissions and

President of Hospitality

nominations recorded over its first four years, ICON

at Nourison. Mr. Steel is

HONORS recognizes the highest levels of profession-

based

al and personal accomplishment. ICON HONORS are

state-of-the-art offices,

conferred annually in July in conjunction with The

warehouse and design

Atlanta International Gift & Home Furnishings

facilities in Calhoun,

Market®.

GA. He will be responsi-

Design It Yourself—and the public responded. The company announced the winners of its second annual design contest earlier today. Angela Flournoy’s contemporary tribal design took top honors, receiving $1,000 as first prize winner. Feizy Rugs also announced the winners of its first annual Design & Display Contest. The contest, which had two categories—one for “brick and mortar” retail stores and one for designers—had over 50 entries across the categories. Retail stores submitted photos of their use of Feizy Rugs in a store display setting or vignette. Designers submitted photos of their favorite projects in which they utilized Feizy Rugs. La-z-boy Albuquerque (Albuquerque, NM) was the Retail winner and Interiors by Cary Vogel (Las Vegas, NV) won

Hospitality

Nourison’s

Elliot Steel

The four ICON HONORS recognition cate-

ble for developing the division’s overall design and

gories, with their individual subsections, include

product strategy. He will work closely with Linda

Innovation, Contribution, Branding and Achievement.

Jacobs, Nourison’s talented head designer, as well as

The 2014 call for entries continues through March 14,

the rest of the design team, to create innovative broad-

2014, with adjudication immediately following. The

loom products for a wide range of commercial market

2014 ICON HONORS celebration is set for Thursday,

segments.

July 10 as the signature event of The Atlanta International Gift & Home Furnishings Market®.

14 Winter 2014

New Product Gallery

Barbary Collection: Hand knotted in India in a pure, undyed wool pile, The Barbary Collection is inspired by the natural beauty of the traditional Beni Ourain rugs that hail from Morocco. Plush, undyed wool is hand knotted into simple yet striking geometric-inspired designs that fit easily into casual transitional and contemporary settings alike.

FEIZY LAS VEGAS SHOWROOM #C 399

Tibet Rug Company is pleased to introduce “Wrought Iron Blue,” a stunning Tibetan rug inspired by the beautiful ornamental iron work gracing the streets of Paris. The bold design illuminated in a field of penetrating teal-blue gradients is an elegant addition to the modern home. In addition, the company will feature Suzani 9 from its award winning soumak collection—a traditional Uzbekistan design woven with New Zealand wool. Vibrant colors combined with subtle abrash create a look and feel that pleases the contemporary eye while honoring tradition. Sizes range from 2’x3’ to 10’x14’ and 3’x10’ runners. FAR RIGHT: Suzani 9 from the Suzani Collection. RIGHT: Wrought Iron Blue 100-count, woven of lustrous hand-spun 100% Tibetan wool. Sizes range from 2’x3’ to 12’x15’: also available in 8’ and 10’ runners.

TIBET RUG CO. ATLANTA SHOWROOM #5-D-5

AREA

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HAROUNIAN RUGS I N T E R N AT I O N A L Fabulous New Designs, Superior Qualities, Competitive Value Pricing, Vendor Services, Loyalty and endless options. 261 Fifth Ave., Gr. Fl. @ 29th St. | New York, NY 10016 www.hrirugs.com | 800-682-3330 | info@hrirugs.com

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a nt 4 la 1 At 20 in 1, 0 s -1 -50 tU 9 2 si ry e Vi nua pac Ja S

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Utterly clean. You’ll smile when you see and feel the difference. Revita is a new technology using ultra-purified water and purely organic additives to restore the life and vitality of area rugs, even the most delicate, antique silk Persians and Orientals. Miraculously, Revita costs about the same as traditional rug washing. But technology is always like that, isn’t it? Giving us safe, affordable solutions that were impossible only yesterday. Learn more at

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Learn more about our process online.

Design Focus

Kati Curtis FOR MANHATTAN DESIGNER

A RUG’S IMPERFECTIONS MAKE IT SPECIAL

For Manhattan interior designer Kati Curtis, a beautiful handmade decorative rug is an authentic work of art that finds no equal among its machine-made counterparts. “Finding a one-of-the-kind handmade rug, as opposed one that is mass produced, brings incomparable value and authenticity to an interior,” states the designer, a graduate of the renowned Savannah College of Art. Thanks to her academic training, Ms. Curtis has cultivated a passion for the decorative arts which she teaches at the New York School of Interior Design. It also nurtured her deep appreciation of handmade rugs, both antique and contemporary, from a esthetic, cultural, and sustainable design standpoint. For this Maine native transplanted in her teens to Asheville, NC—a self-avowed “half Yankee, half southern belle”— handmade decorative rugs play a pivotal role in her design philosophy where sustainable one-of-a-kind craft solutions are paramount. “It’s the imperfections in a handmade rug that make it special—it’s art,” comments Ms. Curtis whose international clientele has taken her all over the country and the world

LEFT A formal Meshed with its rich cranberry reds become the bold esthetistic statement in this modern living room featuring contemporary furnishings. Note how the cornflower blue hues in the guard border are played up in the walls. Courtesy of Kati Curtis Design. Photography by Marco Rubio Studio.

STORY BY ALIX G. PERRACHON

AREA

Design Focus

including to India, Japan, Qatar, and England. It was

fabrics and furnishings to create a contemporary flair.

only natural that her long-standing interest in antique

Moreover, contrary to most designers, she enjoys the

decorative arts fueled her passion for antique rugs,

challenge of sparking the design process with a

primarily for Oushaks, Sultanabads, Donegals,

client’s existing oriental rug, whether it be antique or

Swedish rugs, and Chinese Art Deco pieces.

new, thereby regenerating it rather than casting it off.

Ms. Curtis has a unique knack for placing tradi-

“I love when this happens—I feel blessed” she notes.

tional oriental rugs in contemporary spaces infusing

“If it’s a good quality rug and there’s sentimental

them with a fresh “now” look. This is in part thanks

value attached to it, I want to give it a try. I want our

to her ability to overcome client concerns that rugs’

work to look curated and sophisticated, not just sim-

patterns and colors are too busy and overwhelming.

ply designed.”

In fact, she says, nothing could be easier than deco-

Beyond antiques, Ms. Curtis decorates with a

rating with an oriental rug—simply use their hues as

whole spectrum of handmade decorative carpets

the foundation for the room’s palette and add today’s

including Egyptians, over-dyeds, Moroccans, and

TOP The blues in the bay lying beyond are the inspiration for the adjacent transitional aqua rugs in this seaside bedroom. Courtesy of Kati Curtis Design. Photography by Marco Rubio Studio. OPPOSITE The blue in this Tibetan rug is echoed in a charming children's bedroom's walls and furnishings while its copper linear copper pattern is offset by the circular repeat in the window treatments. Courtesy of Kati Curtis Design. Photography by Marco Rubio Studio.

24 Winter 2014

Design Focus

contemporary Tibetans. She loves the latter for their

remarks.

range of materials and patterns—from abstract

The architecture of the house or the space is her

painterly to traditional. An enthusiast of needlepoints

main inspiration guiding her rug selection. When

and Aubussons, she has begun noticing a resurgent

working on an Arts & Crafts house, for instance, she

interest in these European-style rugs: “I love their

gravitated toward Oushaks and Donegals. In addition

quality—they’re classics,” she states.

to the client’s personality, outdoor space also plays a

In addition to their esthetic merits, oriental and

role. “I think of the outside as part of the interior,” she

decorative carpets rival other floor coverings from a

comments. “Windows are essentially framed pieces

practical viewpoint. “A wool patterned rug is the best

of art that have a huge impact on the space.” In a mas-

in terms of not showing dirt and stains,” she com-

ter bedroom, for example, she let the color of the sea

ments. In contrast, she isn’t shy about her disdain for

seen from the window inspire her choice of two aqua

sisal floor coverings. “I hate sisal rugs because

rugs. Only when the rugs are set, do the fabrics come

among other things they show water stains,” she

into play. “I don’t like to work around fabrics,” she

ABOVE A cream Sultanabad-inspired rug anchors a seating area in a hall way beckoning the visitor to the adjoining living room featuring a companion carpet. Courtesy of Kati Curtis Design. Photography by Marco Rubio Studio.

26 Winter 2014

Design Focus

continues.By the same token, she’s not afraid of mix-

“I prefer placing large rug in the room over hav-

ing and matching rug and fabric patterns. “I’m all

ing several pieces,” remarks the designer. Indeed, a

about pattern on pattern!” she exclaims. When coor-

room-sized piece is invaluable in protecting a wood

dinating the two, it’s key that they speak to each other

floor and provides warmth and insulation. However,

color-wise.

she also likes the rug to have some “breathing room”

On occasion, the rug has been selected at the end

to show off the wood floor. Using two or more pieces

of the design process and the designer admits, “I’ve

in a space can be invaluable in delineating seating

been known to purchase rugs for clients without actu-

arrangements and helping scale down an over-sized

ally seeing them in person...It’s always worked out

room. She feels free to mix different rug genres—

perfectly, thank goodness! I like things to be a little

such as an antique oriental rug with a new Tibetan—

‘off’ so if the rug colors don’t exactly match the chair

as long as the colors are complementary. When work-

fabric, even better. It gives the room a more ‘collect-

ing with rugs of the same feeling or type, as she did

ed’ feel.”

recently with several Egyptian rugs, she used the fab-

ABOVE An array of contemporary and rustic furnishings are the perfect complement to this soft overdyed transitional rug exuding an under-stated tribal flair. Courtesy of Kati Curtis Design. Photography by Marco Rubio Studio.

AREA

Design Focus

ric to tie them together.

next. However, she adds, all handmade decorative

According to Ms. Curtis, it’s important to focus

rugs are sustainable as they are made from organic

on the overall vision of the room, not just on its indi-

fibers. While clients don’t overtly come to the design-

vidual components, when integrating handmade dec-

er with ecological concerns foremost on their mind,

orative rugs into a space. For instance, when laying a

she has noticed a heightened awareness of chemical

rug atop a wood floor, it’s not always necessary to

sensitivities particularly when children are involved.

adjust the latter’s color. “You need to see it all in the

This has driven her clientele’s demand for handmade

context of the big picture,” the designer asserts.

decorative rugs. In one instance, a client had insisted

As a LEED-accredited designer, it’s no wonder

on ordering a synthetic carpet for her child’s bedroom

that Ms. Curtis is acutely aware of handmade rugs’

only to return it, as it was off-gassing and triggering

green attributes and of their value in sustainable

an allergic reaction. In the end, an over-dyed hand-

design. For her, antique rugs are the greenest of all

knotted oriental rug was purchased.

having been passed down from one generation to the

Ms. Curtis is not bothered by the surge of online

ABOVE A traditional Kashan takes on a contemporary twist in this bedroom thanks to the artful juxtaposition of antique and modern furnishings.The designer has artfully played up the rug's blue gray accents in the wall covering and in the print window treatments.Courtesy of Kati Curtis Design. Photography by Boston Virtual Imagery. OPPOSITE The grays and hints of lavender in this overdyed rug are enhanced in the circular chrome ottoman sitting atop. Courtesy of Kati Curtis Design. Photography by Marco Rubio Studio.

28 Winter 2014

Design Focus shopping that plagues the interior design industry. In

in handmade decorative rugs as a whole. Faced with

effect, she comments: “People come to us because

the onslaught of mass-produced decorative items,

they want something unique, art—not disposable

including of rugs, she sees her role as a designer

design,” she comments. With her high-end clientele,

evolving into that of a curator responsible for handing

she has noticed a renewed interest in antique rugs and

down pieces from one generation to the next.

About The DESIGNER A native of Maine who moved to Asheville, NC at 13, Kati Curtis received her design training at the prestigious Savannah College of Art and Design. She founded Kati Curtis Design (formerly known as Nirmada) in 2005 in New York City after over 12 years of working in international architecture and engineering firms on both the East and West Coasts. She quickly developed a following among an influential Manhattan client base with projects located in New York City and abroad including far-flung destinations such as Qatar, India, and Japan. Kati Curtis Design specializes in dis-

been featured in publications such as the Wall Street

tinctive contemporary design in both residential or

Journal and Financial Times. She teaches decorative

commercial spaces. Creating signature sustainable

arts at the New York School of Interior Design and is

one-of-a-kind “crafts solutions,” Ms. Curtis's portfo-

active in the interior design community including on

lio includes historic restorations, contemporary reno-

the board of the New York Chapter of the American

vations, and new construction projects.

Society of Interior Designers (ASID) and the

A Leadership in Energy Efficient Design Accredited Professional (LEED AP), Ms. Curtis has

30 Winter 2014

Northern California Chapter of the International Interior Design Association.

Index of Advertisers & Calendar of Events MARKETS & CONVENTIONS ATLANTA INTERNATIONAL AREA RUG MARKET featuring the National Oriental Rug Show Permanent Showrooms.................................January 8-11 Temporaries ...................................................January 9-11 Atlanta, GA (800) ATL-MART/www.americasmart.com

ATLANTA INTERNATIONAL GIFT & HOME FURNISHINGS MARKET .........January 7 -14 Atlanta, GA (800) ATL-MART/www.americasmart.com

HEIMTEXTIL................................................January 8-11 Frankfort, GERMANY (770) 984-8016/www.heimtextil.messefrankfurt.com

DOMOTEX ..................................................January 11-14 Frankfort, GERMANY (770) 984-8016/www.domotex.de

LAS VEGAS MARKET ...............................January 26-30 Las Vegas, NV (888) 962-7469/www.LasVegasMarket.com

SURFACES ...................................................January 28-30 Las Vegas, NV (800) 547-3477/www.surfaces.com

NEW YORK HOME FASHIONS WEEK............................March 24-27 New York, NY (212) 297-2122/www.homefashionproducts.com

INTERNATIONAL HOME FURNISHINGS MARKET...............................April 5-10 High Point, NC (336) 888-3700/highpointmarket.org

AUCTIONS CHRISTIEâ&#x20AC;&#x2122;S www.christies.com

New York Interiors...............................................................January 14-15 Interiors ............................................................February 11-12 Interiors........................................................................April 1-2

London Interiors..........................................................January 7, 14, 21 Interiors..............................................................February 4, 18 Interiors..........................................................March 11, 18, 25 Interiors.....................................................................April 8, 15 Oriental Rugs & Carpets ..............................................April 8 Contributions to this calendar are welcome. Please send information to AREA Magazine to llaufer@oria.org.

INDEX OF ADVERTISERS

NOURISON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .BC 800-223-1110/www.nourison.com

AMICI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 908-272-8300/amiciimports1@aol.com

TAMARIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 410-377-7726/www.tamarian.com

AMINCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 888-501-9200/www.amincoinc.com

TEPP TEAM USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 201-863-8888/info@teppteamusa.com

BASHIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 800-628-2167/bashian@bashianrug.com FEIZY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 800-779-0877/www.feizy.com

SERVICES TO THE AREA RUG INDUSTRY

HAROUNIAN RUGS IINTERNATIONAL . . . . . . . . . . .19 800-682-3330/www.hrirugs.com

AMERICASMART-ATLANTA . . . . . . . . . . . . . . . . . .44, IBC 800-ATL-MART/www.americasmart.com

JAUNTY CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 800-323-3342/www.jauntyinc.com

H.M. NABAVIAN & SONS . . . . . . . . . . . . . . . . . . . . . . . . .39 212-213-2476/www.hmnabavian.com

KALATY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .IFC 800-255-7847/www.kalaty.com

MATERIAL CONCEPTS . . . . . . . . . . . . . . . . . . . . . . . . . . .39 800-372-3366/info@materialconcepts.com

LOLOI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 972-503-5656/www.loloirugs.com

ORIA/CF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 201-866-5054/www.oria.org

MOMENI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 800-536-6778/www.momeni.com

REVITA RUGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 201-641-1100/www.revitarugs.com

AREA

From ORIA HQ

A Salute To Past Presidents As our own Jeff DeSantis prepares to turn over the reins to a new ORIA president, it seemed an appropriate time to recognize the contribution that each of the 26 past association presidents have made to our organization. Each man made his markâ&#x20AC;&#x201D;devoting precious time from his own business concernsâ&#x20AC;&#x201D;to further the goals and betterment of the industry as a whole. We thank them for their generous dedication and efforts.

Not pictured: R. McLemore (1941) and M.L. Baliozian (1942)

Edwin Michaelian 1943, 1946, 1947

Chas. Sahagian 1950-1951

Alvin Hayim 1954-1955

Arsen Benneyan 1948-1949, 1952-1953, 1956-1957

Fred E. Atiyeh 1958-1958, 1962

Alexander K. Avakian 1960-1961

32 Winter 2014

From ORIA HQ

Ernest F. Zaloom 1963-1964

Archie A. Cherkizian 1965-1966, 1969-1970

Ralph M. Nahigian 1967-1968

Philip A. Atiyeh 1971-1972

George Moomjy 1975-1976

Mark Dirolf 1977-1978

Larry Tadross 1980-1981

Daniel Hodges 1982-1983, 1994-1995

Eugene Newman 1984-1985

AREA

From ORIA HQ

Alexander Peykar 1986-1987

George Bashian, Jr. 1988-1989

Nasser Rahmanan 1990-1991, 2000-2002

Isaac Etessami 1992-1993

David Harounian 1996-1999

Mikel Banilevi 2003-2004

Andrew Peykar 2005-2007

Michael Harounian 2008-2010

Jeffrey DeSantis 2011-2013

34 Winter 2014

Beautiful Rugs For An Excellent Cause Announcing the

Fifth Annual Silent Rug Auction to benefit the ORIA and ORIA Charitable Fund AmericasMart-Atlanta Building 1, Floor 2 (Temporaries) January 9-11, 2014 Hours: Jan. 9-10: 9 am - 5 pm Jan. 11: 9 am - 2 pm

Wine & Cheese Event Thursday - Jan. 9 - 2-4 pm For more information call 201-866-5054

Merchandising

How COLOR In Your Store

Can Affect Your Bottom Line Whether they’re on a website or a store’s walls, background colors can influence a consumer’s shopping behavior—especially their willingness to pay.

in a fixed-price setting, such as a retail store, aggression lowers the likelihood of a purchase.”

His studies showed that, “Blue can calm someone

“Colors are ubiquitous in consumer contexts, and

down, reduce their anxiety about waiting, and make

with different colors of packaging,” observes Rajesh

product they’re considering.” For this reason, he sug-

identical products are often sold in different colors, or

Bagchi, associate professor of marketing at Pamplin School of Business at Virginia Tech. “Shopping mall

walls, aisles, and displays use multiple colors. So do

them more satisfied with the price of a particular gests that a helpful color for a price tag could be black text against a light blue background.

Other research has also found the positive influ-

website backgrounds and product displays. Colors are

ence of blue on mood. By bringing feelings of calm-

Professor Bagchi researches the effects of color on

good background color for an office. To get these

also an integral part of ads and company logos.” retail consumers.

Most of his team’s research has focused on the

impact of two primary colors, red and blue. They both affect a shopper’s mood. “We showed that red induces

aggression, relative to blue. An aggressive buyer

wants to get the best deal possible, so they make lower

offers

negotiations,”

explains.

“Aggression also reduces the willingness to pay. And

ness or relaxation, it can increase creativity, so it’s a color effects, says Bagchi, “it is not necessary to cover an entire wall or the whole length of the wall. In one study, we had a header in blue on a web screen.

Everything else was white. That was enough to create the effects,” he reports.

Inside a store, the team

showed some blue background—just a blue trim— around a product.

“Red leads to more careful assessment, making

by Carol Milano

36 Winter 2014

Merchandising you more alert and focused,” Professor Bagchi notes.

confidence level and trustworthiness, unless it’s a

tisement, small headline or signage—is likely to raise

However, she stresses, “With color, everything is

He suspects that red in any setting—even an adver-

very deep or bright blue.

the aggression level. “Exposing the consumer to red

in context: what is an item surrounded by, what prod-

increases aggressive feelings.”

impart? It’s not so much any particular color, but how

does draw more attention,” he stresses, “but it also On websites, “We looked at exposure that’s not

intentional. If a seller is using red tags, we suspect that it might reduce the willingness to make a purchase. Since the aggressive consumer is looking for a

good deal on the product that’s right there, the color

uct is on the shelf, what mood are you trying to you combine or show the color that draws attention,”

says Ms. Eisman. “If you offer people something that

gets them to stop in their tracks, that’s the first step toward spending.”

Consumers today really appreciate being educat-

red could lead to postponing the purchase. If a prod-

ed, she’s learned. The attitude is often, ‘show me

aggressive. That feeling might lead to bargaining, if

together myself.’ “It’s easy and unthreatening to see in

uct is on sale, I’d expect that customer would still be

it’s allowed, or to the customer saying, ‘I want a better deal’ and leaving the store.”

Professor Bagchi cites data from Ebay that he and

his team evaluated, comparing responses to red or

blue background color on its website. They found that the difference in the average bid was $1.60, meaning

the jump in the amount offered was that much higher

something that I wouldn’t have thought of putting

tabletop or bath accessories—something you haven’t invested much money in. Everyone can relate to table-

top. It’s not usually expensive to be experimental,”

she points out. “Do your experimenting in the least expensive areas, because it builds up the courage to take a bigger step.”

Choose color combinations that are real eye-stop-

when the item was shown with the color red behind it.

pers, she suggests. In retail, it’s important to bear in

change background colors, particularly on their web-

the same every year. “The consumer’s eye will gloss

Fortunately, it is fairly straightforward for retailers to

sites, he finds. “Firms can even customize colors based on the selling mechanism and product charac-

teristics.” However, Professor Bagchi cautions, con-

sumers may differ in how likely an individual is to be influenced by background color. “Our research is a first step to better understand consumer behavior in

mind that if you put out a group of neutrals, it looks

over beige, grey, taupe; they’ll think, ‘I know this, I own it.’ Now, take the same beige-grey-taupe. Add

something that gets them to stop and say, ‘I never would have thought of amber green or bright violet or pureed pumpkin, next to taupe.’”

Some traditionalists are afraid to venture too far

these purchase contexts.”

from neutrals, she finds. “Retailers know today that

Beyond Red and Blue

educator. Putting something out that has a familiar

Color Institute in Carlstadt NJ, agrees. “We do know

a little unexpected gets them to look differently. You

Lee Eisman, Executive Director of the Pantone

that in general, blue is a color that induces a certain

people have pulled back a bit. A retailer is a bit of an ring puts people at a comfort level. Adding something

may sell something because it looks a little unique

AREA

Merchandising and captures the customer’s eye.”

It’s not only the merchandising mix itself that can

draw attention to a particular display. Sometimes, it’s

background colors, including Organic Bamboo, which is a very neutral yellow with a greenish cast.

an item taken from another department—“even a

Younger Consumers

because it’s a little unusual. Sprinkle something into a

tinctive ways. For younger consumers, the best palette

at it,” Ms. Eisman recommends.

takes the primary palette and makes it a little more

bright color flashlight—anything that catches the eye display that sparkles, and you’ll get someone to look “A warm color like red will excite the buyer,”

says Mary Lawlor, manager at Kelly-Moore Paints in

San Francisco. “Utilizing red or orange will attract someone who’s looking to step outside the box. But

Different market segments react to colors in dis-

is “out of the ordinary,” Ms. Eisman advises. “This

complicated. Choose a combination that’s really an

eye-stopper. That’s important for a retailer to keep in mind.”

For a younger, more experimental customer, she

that’s probably a smaller number of people than you’d

suggests colors like bright amber, pureed pumpkin,

Dark blue, in particular, suggests stability and loyalty

happy, lighter color than Royal Blue) with Goldenrod,

catch with stable looks, such as blues and greens.”

towards the store. “The customer walking in will feel, ‘I’m confident, here. This vendor is trustworthy.’” Ms. Lawlor, a leader in developing Kelly-Moore’s

new Color Studio Collection, reports that blue is very trendy right now. She cites aqua as “a very refreshing and soothing color. It will put the buyer at ease.”

A combination of colors can motivate the buyer,

she agrees. In general, in home goods, you want fash-

ionable colors that say ‘I’m comfortable here.’ A neu-

and bright violet. “You might combine Bonnie Blue (a a yellow. Even as a point-of-purchase eye-catcher, yellow always advances in your field of vision,” says Ms. Eisman. “We don’t usually think of brown as a

fun color. But if you add an unusual new color, like

Chocolate Truffle, to a palette like this, it fits in. You could sprinkle brown linen throughout a tabletop dis-

play. That will look distinctive enough that people will pause.“

“Young people want the unexpected,” exclaims

tral background, Ms. Lawlor adds, “lets the shopper

Ms. Lawlor. They’re used to iPhones and computers,

Utilize colors harmoniously, she stresses. For

unexpected use of color.” Of course, even exuberant

drill right into the objects.”

example, “If you’re selling a red sofa, maybe put a

deep brown as a wall color, to enliven it. With a neutral tan sofa, put a more dramatic color behind it.”

For 2014, a good background color could be

so they want stimulation. They like pops of color, and 20-somethings also appreciate “tranquility some-

times. You can achieve that with higher contrast. For instance, use blues with white and aqua.”

It’s harder to plan displays for the vast Baby

Beach Glass, a darkish blue-green, Ms. Lawlor sug-

Boomer generation. A well-off Baby Boomer is often

mid-tone or Himalayan Salt, a light and fresh terra

may not like hot colors jumping at them, initially,”

gests. Other choices include Hula Girl, a yellow-green cotta. For darker colors like black or chocolate

leather, she recommends warmer and more neutral

38 Winter 2014

looking for calmer, more elegant merchandise. “They says Ms. Lawlor. On the other hand, many Boomers want to feel younger. “They may want a more excit-

Merchandising ing look. With high-end rugs, use neutrals, and more

Summary

I’ve seen high-end boutique shops with very unique

“What’s going on in color right now? If your overall

suggests to the customer that they’ll be getting a dis-

so the customer sees what looks fabulous against a

subdued accent colors. Keep the rugs as the focus.

items mix chartreuse or fuchsia. That high contrast tinctive look. It signals that ‘our store is all about individuality,’ which can capture a shopper who’s looking for a unique object or look.” However, she cautions, “You don’t want too much blend of color, so you might mix that chartreuse with black.”

H. M. Nabavian & Sons, Inc. ORIENTAL RUG ACCESSORIES & SUPPLIES

ve We haated c o Rel

“Look towards the trends,” stresses Ms. Lawlor.

store is neutral, put punchy colors in your vignettes, more exciting color.”

Finally, she quotes the tagline of the Color

Marketing Group: “Color sells! The right colors sell better.”

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ORIA Members Directory MEMBERS AMICI IMPORTS, INC. 335 Centennial Ave., Suite 7 Cranford, NJ 07016 (908) 272-8300 FAX (908) 272-8310 E-mail: amiciimports@amiciimports.com URL: www.amiciimports.com Jeffrey DeSantis, Pres. Charles F. Cashin, V.P.-Sales AMINCO, INC. 505 Winsor Drive Secaucus, NJ 07094 (201) 601-9200 (888) 501-9200 FAX (201) 601-4747 E-mail: mail@amincoinc.com Mikel Banilevi, Partner. David Banilevi, Partner ANADOL RUG CO. 1088 Huff Rd. Atlanta, GA 30318 (404) 350-8558 FAX (404) 350-3418 E-mail: anadolrugs@aol.com Suat Izmirli, Pres. Eloisa Izmirli, Sec’y Gafoor Khan, Sales ANTIQUE LOOK CARPETS 36 East 31st St., Ste 600 New York, NY 10016 (212) 481-8191 FAX (212) 725-5520 E-mail: info@antiquelookcarpets.com Omid Chaman ANTIQUE RUG CONNECTION 13841 Roswell Ave., Suite J Chino, CA 91710 (323) 964-9647 FAX (877) 463-8011 E-mail: mehnaz@antiquerugconnection.com URL: antiquerugconnection.com Nadeem Akbar, President Mehnaz Rokerya-Akbar, Secretary ARIANA RUGS, INC. 666 N. Robertson Blvd. Los Angeles , CA 90069 (310) 289-8800 (888) 696-4960 FAX (310) 289-8808 E-mail: sales@arianarugs.com URL: www.arianarugs.com Ahmad Ahmadi , Pres. Alex Ahmadi, V.P. Nadra Ahmadi, Sec’y ART RESOURCES 1961 S. La Cienaga Blvd. Los Angeles, CA 90034 (323) 658-9000 FAX (310) 559-5888 E-mail: info@artresources.us URL: www.artresources.us Jack Simantob Eddie Simantob Max Moussavi, LA Sales Adeel Ahmad, LA Sales Jalil Raoffi, NY Sales

40 Winter 2014

ASIA MINOR CARPETS, INC. 236 Fifth Ave. New York, NY 10001 (212) 447-9066 FAX (212) 447-1879 E-mail: info@asiaminorcarpets.com Alp Basdogan, Pres. ATIYEH INTERNATIONAL, LTD. P.O. Box 3040 Newberg, OR 97132 (503) 538-7560 FAX (503) 538-8239 URL: www.atiyeh.com E-mail: rugs@atiyeh.com Leslie Atiyeh, Pres. Thomas J. Atiyeh, Exec. V.P. BANILIVY RUG CORP. 3 East 28th St., Ground Floor New York, NY 10016 (212) 684-3629 FAX (212) 689-0398 E-mail: BANILIVYRUG@yahoo.com URL: www.banilivyrug.com Moussa Banilivy Masood (Mike) Banilivy BASHIAN 65 Railroad Ave. Ridgefield, NJ 07657 (201) 330-1001 (800) 628-2167 FAX (201) 330-0878 E-mail: bashian@compuserve.com George G. Bashian, Jr., Pres. Garo Bashian, V.P. Ralph Bashian, V.P. Chintan Singh , Nat’l Sales Manager BENJAMIN RUG IMPORTS 20 Meadowlands Parkway Secaucus, NJ 07094 (201) 617-9000 (800) 334-1345 FAX (201) 617-9354 E-mail: tom@benjaminrugs.com URL: www.benjaminrugs.com Benjamin Aziz Stephanie Cohen Charles Bowering, Nat’l Sls Mngr. BOKARA RUG CO., INC. 44 Hartz Way Secaucus, NJ 07094 (201) 601-0040 FAX (201) 601-0055 E-mail: info@bokara.com URL: www.bokara.com Jan Soleimani, Pres. Gabriel Vaknin, V.P. CAPEL, INC. 831 North Main St. Troy, NC 27371 (910) 572-7000 FAX (910) 572-7040 E-mail: mail@capel.net URL:www.capelrugs.com John Magee, Pres. & CEO Allen Robertson, VP-Sales Cameron Capel, VP-Nat’l Accts.

CARAVAN RUG CORP. 8725 Wilshire Blvd. Beverly Hills, CA 90254 (310) 358-1222 FAX (310) 358-1220 Mois Refoua, Pres. Nabi Rahmati, Sales Jay Nehouray, Sales David Nehouray, Sales Mario Cordero,, Warehouse Mngr. WILLIAM CHERKEZIAN & SON, INC. /TAPIS INT’L 11835 Carmel Mountain Rd. Ste.1304 San Diego CA 92128 (818) 266-8383 William Cherkezian CONCEPTS INTERNATIONAL /Prestige Mills 3401 38th Ave. Long Island City, NY 11101 (718) 683-5051 FAX (718) 683-5080 E-mail: ckalison@prestigemills.com Peter Feldman, Pres. Charles Kalison, VP THE CREATIVE TOUCH 401 Penhorne Ave., Suite 4 Secaucus, NJ 07094 (201) 866-1933 FAX (201) 866-1935 E-mail: info@creativetouchrugs.com URL: creativetouchrugs.com Baki Ildiz, Pres. D & K WHOLESALE div. Dilmaghani (Medhi Dilmaghani & Co., Inc.) 540 Central Park Ave. Scarsdale, NY 10583 (914) 472-1700 FAX (914) 472-5154 (800) 545-5422 & (877) DIL-RUGS E-mail: sales@dkwh.com URL: www.dkwh.com Dennis A. Dilmaghani Essy Kashanian EASTERN ORIENTAL RUG CENTER INC. 50 Schmitt Blvd. Farmingdale, NY 11735 (516) 962-2175 (800) 538-5625 E-mail: info@eorconline.com Khalil Nabavian Hushang Nabavian Bahram Nabavian Benny Nabavian Pooya Nabavian EBISONS HAROUNIAN IMPORTS 44 E. 32nd St., 7th Fl. New York, NY 10016 (212) 686-4262 (800) 966-6666 FAX (212) 779-4262 E-mail: info@ebisons.com URL: www.ebisons.com Ebi Harounian, Partner Michael Harounian, Partner Maurice Harounian, Partner Melissa McMee, Designer

FEIZY IMPORT & EXPORT CO. Feizy Center 1949 Stemmons Freeway Dallas, TX 75207 (214) 747-6000 (800) 779-0877 FAX (214) 760-0521 E-mail: salesinfo@feizy.com URL: www.feizy.com John Feizy, Pres./Founder/Owner Cameron Feizy, V.P. Sales Nasser Garroussi, V.P.-Finance FRENCH ACCENT RUGS & TAPESTRIES 36 East 31st St., Ground Floor New York, NY 10016 (212) 686-6097 (888) 700-7847 FAX (212) 937-3928 URL: www.farugs.com Kevin Rahmanan, Principal Khosrow Banilivi, CEO Bijan Nabavian, Treas. Danny Shafian, Operations Mngr. G.A. GERTMENIAN & SONS 300 West Avenue 33 Los Angeles, CA 90031 (213) 250-7777 (800) 874-1236 FAX (213) 250-7776 E-mail: Gertmenian@gertmenian.com URL: www.gertmenian.com Tom Gertmenian, Partner Don Gertmenian, Partner Peter Gertmenian, Partner HENRY GERTMENIAN CO. 1449 Mission St. San Francisco, CA 94103 (415) 863-0377 FAX (415) 621-3538 E-mail: Hgertco@aol.com. Paul H. Gertmenian, Pres. Alfred Gertmenian, V.P. Kay Gertmenian, V.P. India-Nepal Daryl K. Wong, Principal David Zarrabi, Sls Mngr. HAROUNIAN RUGS INTERNATIONAL CO. 261 Fifth Ave., Ground Floor New York, NY 10016 (212) 213-3330 (800) 682-3330 FAX (212) 545-0657 E-mail: info@HRIRUGS.com URL: www.HRIRUGS.com David Harounian, Partner Lee Harounian, Partner

JAUNTY CO. INC. 13535 S. Figueroa St. Los Angeles, CA 90061 (213) 413-3333 (800) 323-3342 FAX (213) 413-0828 E-mail: info@jauntyinc.com URL: www.jauntyinc.com Mike Navid, Pres. Kami Navid, V.P. KALATY RUG CORP. (Showroom Only) 7 West 34th St., #807 New York, NY 10001 (212) 683-7222 (800) ALL-RUGS (800-255-7847) FAX (212) 689-2705 E-mail: info@kalaty.com URL: www.kalaty.com Mirza Kalaty, Pres. Ramin Kalaty, V.P. Soheil (Mike) Kalaty, V.P.-Sales Farshad Kalaty, V.P. Client Relations Ariel & Kamran Kalaty, Mktg. & Promotions KAS ORIENTAL RUGS, INC. 62 Veronica Ave. Somerset, NJ 08873 (732) 545-1900 (800) 967-4254 FAX (732) 545-5836 E-mail: info@kasrugs.com URL: www.kasrugs.com Rao Yarlagadda, Pres. Hari Tummala, Exec. V.P. Kranthi Yarlagadda, V.P. Operations Santhi Yarlagadda, V.P. Business Dev. F. J. KASHANIAN RUG CORP. 600 Meadowlands Parkway, Suite 22A Secaucus, NJ 07094 (201) 330-0072 FAX (201) 330-9779 E-mail: info@fjkashanian.com URL: www.fjkashanian.com Jonathan Kashanian Firooz Kashanian Gilda Kashanian LOLOI RUGS 4501 Spring Valley Rd. Dallas, TX 75244 (972) 503-5656 FAX (972) 387-0436 E-mail: aloloi@loloirugs.com URL: www.loloirugs.com Amir Loloi, Pres. Greg Oâ&#x20AC;&#x2122;Connell, G.M. LOOMS OF PERSIA P.O.Box 1386 Secaucus, NJ 07096 (201) 865-6666 FAX (201) 865-6682 E-mail: info@loomsofpersia.com URL: www.loomsofpersia.com Nooshin Akhavan Farshchi, Pres. Arjang Maghaddam, VP LOTFY & SONS INC. 507 Winsor Drive Secaucus, NJ 07094 (201) 867-7733 FAX (201) 867-0766 E-mail: lotfysons@aol.com URL: www.Lotfyandsons.com Marty Banilevi, Pres. Lotfollah Banilevi, V.P. Sheila Rahmanan, V.P.

MARCELLA FINE RUGS 2910 Amwiler Ct. Atlanta, GA 30360 (770) 582-1800 (800) 786-7847 FAX (770) 582-1807 E-mail: mail@marcellafinerugs.com URL: marcellafinerugs.com Firooz Nahai, Pres. Fereydoun Nahai, Principal

Directory

WOVEN CONCEPTS PO Box 234261 Great Neck, NY 11023 (201) 617-7600 FAX (201) 617-7755 Behrooz Hakimian, Product Development Halleh Hakimian, Int’l Operations Jasmine Hakimian, Customer Relations URL: www.wovenconcepts.com

RUG NEWS AND DESIGN POBox 441 Morris, NY 13808 (607) 263-5411 FAX (212) 202-2740 E-mail: info@rugnewsanddesign.com URL: www.rugnewsanddesign.com Leslie Stroh, Publisher Sarah Stroh, Editor Dasha Morgan, Editor ANDREW SCHLAFLY, ESQ. 521 Fifth Ave., 17th Floor New York, NY 10175 (908) 719-8608 FAX (212) 214-0354 Andrew Schlafly, Esq. VALLEY NATIONAL BANK 295 Fifth Avenue @ 30th St. New York, NY 10016 Phone: (212) 481-6109 Fax: (212) 213-4870 URL: www.valleynationalbank.com Michael J. Dondero, Sr. V.P. Ruth Ansen, Sales Mngr. WORLD MARKET CENTER, LLC 495 South Grand Central Parkway Las Vegas, NV 89106 (702) 380-0919 (888) 416-8600 FAX (702) 380-4002 E-mail: info@LasVegasMarket.com URL: www.LasVegasMarket.com

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NE W A MER ICAS M A R T A PP COMING SOO N!

Comprehensive Enjoy more than half a million square feet of home furnishings and accents collected from around the globe.

Convenient See it all and do more on our newly integrated home and rug floors.

Efficient Take advantage of more direct flights, lower hotel rates and complimentary hotel shuttles. The Atlanta International Gift & Home Furnishings Market® Showrooms: January 7–14, 2014 Temporaries: January 9 –13, 2014

The Atlanta International Area Rug Market® featuring The National Oriental Rug Show Showrooms: January 8 –11, 2014 Temporaries: January 9 –11, 2014

JANUARY 2014

Shop the World FURNITURE | ACCESSORIES | RUGS | LIGHTING | OUTDOOR

An Exclusive Guide To The Extraordinary Masterpieces Showcased by ORIA Members at NORS 2014

THE NATIONAL ORIENTAL RUG SHOW (NORS)

For Over 30 Years Americaâ&#x20AC;&#x2122;s Leading Rug Market at AmericasMart Atlanta CONTENTS 47 Buyers Information 48 Market Events & Seminars 51 ORIA Member Market Highlights 67 Floor Plans 72 List of Exhibitors

The National Oriental Rug Show (NORS) is co-sponsored by AmericasMart I Atlanta and the Oriental Rug Importers Association (ORIA)

N O R S ’14

AMERICASMART (Apparel Mart)

bridge to

stairs

escalators

phones

Harris St. entrance registration exhibitor registration

stairs

E stairs

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EUROPE’S FINEST

to Peachtree St.

B express card registration/pre-registration

A stairs

Peachtree St. and MARTA Rapid Transit Station

bridge to

AMERICASMART (Gift Mart) and parking garage

H 18

H 19

stairs stairs

meeting rooms

BUYERS GUIDE

First Floor escalators elevators stairs

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restrooms

N O R S ’14 The Atlanta International Area Rug Market® Featuring the National Oriental Rug Show Permanent Showrooms: January 8-11, 2014 Temporaries: January 9-11, 2014 SHOW HOURS Wednesday, January 8 Thursday, January 9 Friday, January 10 Saturday, January 11

9 a.m. to 6 p.m. 9 a.m. to 6 p.m. 9 a.m. to 6 p.m. 9 a.m. to 6 p.m.

MARKET LOCATIONS AmericasMart Building 1: Home 240 Peachtree ST NW AmericasMart Building 2: Gift 230 Spring ST NW AmericasMart Building 2 West Wing: Gardens, Gifts, Gourmet & Housewares 235 Williams Street, N.W. AmericasMart Building 3: Atlanta Apparel 250 Spring ST NW INFORMATION DESK Located in the first floor registration lobby of Building 1 (formerly known as the Merchandise Mart), the Information Desk is filled with Market and Atlanta dining and entertainment information. Ask Me desks on every temporary booth floor. New Buyer information booths are located in the registration lobbies of each building. PARKING Parking is available under Building 2 (formerly the Gift Mart), Building 3 (formerly the Apparel Mart), Peachtree Center Garage and the American Cancer Society Center. Additional parking is available in nearby surface lots. Visit http://www.americasmart.com/marketinfo/travel/directions/parking for FREE parking offers and the ParkSmart program for easy, reserved parking passes.

ADMITTANCE AmericasMart Atlanta is a wholesale market open to the trade only. Contact AmericasMart Registration at 1-800ATL-MART for additional information or visit http://www.americasmart.com/buyers/registration INFORMATION AND SERVICES AmericasMart www.americasmart.com

404-220-3000

Piedmont Hospital Time, Weather Traveler’s Aid

404-605-5000 770-368-9663 404-817-7070

TRANSPORTATION MARTA www.itsmarta.com Taxi Service

404-848-5501 404-351-1111

AIRLINES www.americasmart.com/market-info/travel/air-travel Delta Meeting Network® Reservations at 1-800-328-1111 If originating in United States/Canada, please use Meeting Event Code NMGQJ For ALL other travel, please use Meeting Event Code NMGQK Note: Not all fares are eligible for these codes. Hartsfield-Jackson Int'l Airport 404-530-2100 HOTEL ACCOMMODATIONS Reserve your room at one of the official AmericasMart Atlanta hotels. Most official hotels feature free shuttle service to the AmericasMart campus or are within walking distance. By booking within the block, you are eligible for great travel discounts such as discounted parking, complimentary internet and more! Working with our official travel partner ensures access to the best rooms at the best rates. Secure your AmericasMart Atlanta Market hotel reservation in one of three easy ways: ONLINE: www.AmericasMart.com/market-info/travel PHONE: 800-241-6405 (US & Canada) or 312-527-7300 (International) EMAIL: amc@onpeak.co

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BUYERS INFORMATION

BUYER INFORMATION

N O R S ’14

AmericasMart

EVENTS & SEMINARS WEDNESDAY, JANUARY 8 9 a.m.-5 p.m. Museum of Introductions (MOI) Gallery The rug and home industry’s exclusive showing of new product introductions in a sophisticated museum setting. Building 1, Floor 4, Room 4-B-1 9 a.m.-5 p.m. Enter the “Buyers Bonus Giveaway” Just for shopping the Home & Rug floors, you have a chance to win a MacBook Air laptop. Drop off your business card at any drawing box on Floors 3-6 to be entered. Building 1, Floors 3-6 Noon Dining in Style Take a break from shopping Home & Rug and have lunch on us. Building 1, Floor 3 THURSDAY, JANUARY 9 9 a.m.-5 p.m. Museum of Introductions (MOI) Gallery The rug and home industry’s exclusive showing of new product introductions in a sophisticated museum setting. Building 1, Floor 4, Room 4-B-1

BUYERS GUIDE

9 a.m.-5 p.m. Enter the “Buyers Bonus Giveaway” Just for shopping the Home & Rug floors, you have a chance to win a MacBook Air laptop. Drop off your business card at any drawing box on Floors 3-6 to be entered. Building 1, Floors 3-6 9a.m.-5 p.m. ORIA/ORIA CF January 2014 Rug Auction See more than 20 rugs donated by ORIA members, all open for bids January 9-11. The rug gallery benefits ORIA and the ORIA Charitable Fund. Come for wine & Cheese 2p.m-4p.m. Building 1, Floor 2

48 Winter 2014

11 a.m.-noon Interiors Photo Shoot From Start to Finish Presented by Brian Patrick Flynn and Flynnside Out Productions Interior designer Brian Patrick Flynn and his editorial styling and photography team will walk guests through a live interiors photo shoot, from start to finish, revealing insider tricks and tips for turning a designer’s blood, sweat and tears into stunning portfolio images. Building 1, Floor 14, Seminar Room 11:30-1 p.m. Meet and Greet with Donny and Debbie Osmond Sponsored by Donny Osmond Home Meet the faces behind the collection that features home and lifestyle product reflecting Donny and Debbie’s design style and taste, available through a wide range of AmericasMart manufacturers and exhibitors. See complete listing of products and their locations in the Donny Osmond Home Showcase, open during market hours. Building 2, Floor 14 Noon Dining in Style Take a break from shopping Home & Rug and have lunch on us. Building 1, Floor 4 1:30 p.m. The Unique and Antique Rug Forum – CRA forum Sponsored by ORRA, Inc. Open to all for informal presentation and discussion of unique, antique & unusual Oriental rugs by a panel of experts. Prelude to CRA exam. To register, contact orra@orrainc.com or visit www.orrainc.com Building 1, Floor 4, Room 4-G-7 2-6 p.m. HD Home Opening Day Reception See the January 2014 collection of the nation’s greatest design-driven home furnishings and décor manu-

N O R S ’14

AmericasMart

EVENTS & SEMINARS

3 p.m. Walk the Market with Phil Presented by Phil Menendian Sponsored by ORRA, Inc. Join Phil for a walk through select showrooms for a more specific and lengthy examination of the rugs that will enhance the educational features of the CRA program. To register contact orra@orrainc.com. Building 1, Floor 2, ORRA booth FRIDAY, JANUARY 10 9 a.m. Complimentary Cappuccino Start your day in HD Home for a complimentary espresso, latte, or cappuccino. Building 1, Floor 1, Center Hall 9 a.m.-5 p.m. Museum of Introductions (MOI) Gallery The rug and home industry’s exclusive showing of new product introductions in a sophisticated museum setting. Building 1, Floor 4, Room 4-B-1 9 a.m.-3 p.m. Enter the “Buyers Bonus Giveaway” Just for shopping the Home & Rug floors, you have a chance to win a MacBook Air laptop. Drop off your business card at any drawing box on Floors 3-6 to be entered. Building 1, Floors 3-6 9 a.m.-5 p.m. ORIA/ORIA CF January 2014 Rug Auction See more than 20 rugs donated by ORIA members, all open for bids January 9-11. The rug gallery benefits ORIA and the ORIA Charitable Fund. Building 1, Floor 2

10 a.m. Meet and Greet with ORRA Board Members Sponsored by ORRA, Inc. Meet ORRA’s president, Richard Amatulli, CRA, ORRA membership chairman Rob Leahy and other Board Members to learn what’s new for ORRA in 2014. Light refreshments served. Building 1, Floor 4, Room 4-G-7 10:30 a.m.-noon Knot To Be Missed Presented by Phil Menendian and a panel of rug appraisers. Sponsored by ORRA, Inc. ORRA is continuing this popular program geared toward our on-going efforts to educate our members. Phil will focus on a specific group of rugs that members should become familiar with. To register contact orra@orrainc.com. Building 1, Floor 4, Room 4-G-7 11 a.m.-noon Football, Beer & Window Treatments: The Masculine Side of Design Presented by interior designers Jon Call and Danielle Colding, moderated by Brian Patrick Flynn As menswear-inspired interiors become increasingly popular with both men and women alike, terms such as ‘man cave’ and ‘bachelor pad’ are quickly becoming a thing of the past. New York interior designers Danielle Colding and Jon Call, both known for their masculine aesthetics, share their likes, dislikes and industry tricks not only for creating masculine interiors suitable for women, but also the art of designing for men in general. Building 1, Floor 14, Seminar Room Noon Dining in Style Take a break from shopping Home & Rug and have lunch on us. Building 1, Floor 5

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BUYERS GUIDE

facturers. Refreshments begin at 2 p.m.; exhibit hall and bar will remain open until 6 p.m. Building 1, Floor 1, Center Hall

N O R S ’14

AmericasMart

EVENTS & SEMINARS 2-3 p.m. SCALAMANDRE: Haute Décor Presented by Steven Stolman, President of Scalamandre From the White House to the Metropolitan Opera House to your house, hear the story of America’s legendary decorative textiles firm. Book sale and signing of Stolman’s newly released book to immediately follow. Building 1, Floor 14, Seminar Room 3 p.m. Buyer’s Bonus Giveaway See which lucky buyer takes home a MacBook Air laptop at this live drawing. Building 1, Floor TBD 5:30 p.m. Bedding, Booze & Bites Head to Floor 10 for a party full of great drinks, great entertainment and great product. Building 1, Floor 10

Join us for a breakfast recognizing the winners of America’s Magnificent Carpets® Awards and take a look at the winning rugs in full detail. Building 1, Floor 4, Room 4-B-1 9 a.m.-2 p.m. ORIA/ORIA CF January 2014 Rug Auction See more than 20 rugs donated by ORIA members, all open for bids January 9-11. The rug gallery benefits ORIA and the ORIA Charitable Fund. Building 1, Floor 2 11 a.m.-noon Top 5 Renovations for Return on Investment Presented by Scott McGillivray, host of HGTV’s Income Property See the man who turns real estate into real income as he presents his top five projects that gave homeowners added value to their homes. Building 1, Floor 14, Seminar Room

BUYERS GUIDE

6 p.m. America’s Magnificent Carpets® Awards The rug and home industry’s signature event, recognizing the newest area rug introductions in a night of dreams, imagination and artistry. Hyatt Regency Atlanta

Noon Dining in Style Take a break from shopping Home & Rug and have lunch on us. Building 1, Floor 6

SATURDAY, JANUARY 11 9 a.m. Complimentary Cappuccino Start your day in HD Home for a complimentary espresso, latte, or cappuccino. Building 1, Floor 1, Center Hall

3-4 p.m. Working with Contractors Presented by Scott McGillivray, host of HGTV’s Income Property Learn from the expert how to educate yourself before you hire a contractor and how to make a successful renovation a reality. Building 1, Floor 14, Seminar Room

9 a.m.-5 p.m. Museum of Introductions (MOI) Gallery The rug and home industry’s exclusive showing of new product introductions in a sophisticated museum setting. Building 1, Floor 4, Room 4-B-1 10 a.m. Breakfast of Champions

50 Winter 2014

SUNDAY, JANUARY 12 9 a.m. Complimentary Cappuccino Start your day in HD Home for a complimentary espresso, latte, or cappuccino. Building 1, Floor 1, Center Hall

N O R S ’14

Oriental Rug Importers Association

MARKET HIGHLIGHTS

ANADOL RUG CO. 3-D18 Firm’s Market Highlights: Anadol’s “Ushak Collection” consists of faithfully reproduced antique Ushaks realized in a special blend of naturally dyed angora and Anatolian hand-spun wool showing a true antique Ushak patina. These double-knotted, high-end rugs are true to the original hand-spun wool. Seventeen original 19th Century Ushak designs are made exclusively in Ushak, Turkey in sizes from scatter to oversize, runners and squares. The semi-antique, double-knotted “Vintage Collection” offers both Vintage and 3D Vintage, which features hand-carved details that give a high-lo texture. These multi-toned rugs are overdyed and fused with glitter in Turkey. There are 14 colorways that come in scatter to oversize with custom rounds, squares and runners available.

“The Vestige Collection” is double knotted in Turkey of 100% wool. This high-end offering is made of hand-stitched pieces that are overdyed and fused with glitter. There are 14 colorways that come in scatter to oversize with custom rounds, squares and runners available. Company Statement: Anadol is a leading manufacturer/importer with more than 28 years of production experience and knowhow at true reproduction antique Ushak, Sultanabad, Agra, Mahal and Tabriz designs. From our own factories in Oushak, Turkey and Mazar-i-Sarif, Afghanistan, we offer genuine quality rugs in decorative colors at the most competitive prices. ANTIQUE LOOK CARPETS 3-D13 Firm’s Market Highlights: Acknowledged as one of the leading specialists in new Oushak carpets, Antique Look Carpets is expanding its scope to include the design and manufacture of modern carpets. Using the latest colors to reproduce the energy and emotion of contemporary painting, the firm has created an exciting, soon-to-bedebuted rug collection. A wide selection of rugs in various sizes is currently on offer, with custom-made rugs in any size and colorway always an option. Company Statement: A partnership between Daryoush Chaman, Omid Chaman and Lida Lavender, who between them have over 100 years experience in antique rugs and tapestries, was started with the intention of recreating antique Oushak designs using only the very best materials, original techniques and the finest craftsmanship, resulting in the very best reproduction rugs available in the market. In 2014, they will launch a modern line made in India.

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BUYERS GUIDE

AMINCO, INC. 4-E6 Firm’s Market Highlights: Aminco will introduce eight exciting new designs to its existing “Essence Collection.” These wonderful hand-knotted rugs, made of wool and silk in India, come in sizes 4x6 to 12x15 and in rounds as well. New, fresh designs and colors are being introduced to “The Fresco Collection.” Made of 100% viscose, or wool and viscose if preferred, the rugs are hand knotted in India. In addition, the firm will offer a superb selection of fine one-of-a-kind rugs from all around the globe. Company Statement: Dedicated to quality and service for over 50 years. Dealer Support Materials: 60 Page Color Catalog, Advertising Support and Website.

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PRODUCT PREVIEWS

ARIANA RUGS, INC. 2-604, 606, 608, 705, 707, 709 Firm’s Market Highlights: Ariana Rugs is proud to introduce its newly redesigned “Barchi Collection.” Consisting of a shaggy style, created by embodying longer pile, the firm’s newest collection adds the coziness and warmth a home needs this winter. These hand-knotted Afghan rugs, made from high-quality organic wool, are available in more than 5 unique designs, with sizes ranging from 6x9 to 12x16. Special orders and custom sizes/colors are always available. The company has established an enclosed training and production center in its Kabul factory which aims at increasing weaving opportunities for women in Afghanistan. This project, titled “Tapish,” provides childcare, education, and other social and health benefits to enrolled women while at the same time presenting them with a sustainable work platform. All rugs produced by these women weavers are GoodWeave certified, which ensures that no childlabor was used in the production process of the rugs. Support these women’s dreams of being independent and liberated, by purchasing a beautifully hand-made rug from the “Tapish Collection.” Special orders and custom sizes/colors are always available. The exceptional “Kilim Collection” features a stunning blend of organic undyed and unbleached wools, accompanied by freshly-contemporary designs. A beautiful abrash effect is enhanced by muted blues, browns and greens, resulting in a rug that effortlessly fuses traditional style with modern colors. Several designs, from solids to simple stripes, are available in sizes 5x7 to 20x30. Special orders and custom sizes/colors are always available. BASHIAN 5-F9 Firm’s Market Highlights: Bashian’s Atlanta showroom will present a host of innovative designs and qualities, all programmed for 2014 and featured on the company’s website:

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www.bashianrug.com. The collections include everything from value-priced contemporary and traditional designs to the finest quality hand-knotted rugs. With 80 designs, “The Greenwich Collection” has something to please every taste. These ever-adaptable rugs are hand tufted in India using a wool and viscose blend and are available in sizes 2’6x8, 4x6, 6x9, 8x10 and 9x12. “The Vintage Collection,” made of hand-spun wool in 24 Oushak-inspired designs, is hand knotted in India; while “The Chelsea Collection” includes 40 inspiring contemporary designs that are hand tufted in India from fine 60-count wool in sizes 6x9, 8x10, 9x12, and 10x14. Company Statement: Bashian is among America’s oldest importers of fine handmade rugs and a key supplier to better furniture, specialty and department stores with extensive programmed lines and personalized, efficient service. Dealer Support Materials: Website: www.bashianrug.com, Bashian Oriental Rug Buyer’s Guide, Pre-Printed Four Color Direct Mail Postcards, Product Information Hangtags, Sales Training Literature. CAPEL INC. 6-F2 Firm’s Market Highlights: Triple washed for a great hand, Capel’s elegant “Park Lane Collection” of Oushak-design rugs is made of 100% New Zealand and Argentine wool. The rugs are hand knotted in India in 6 colorways in sizes 3’6x5’6, 5’6x8’6, 7’6x9’6, 8’6x11.6, and in a 2’6x8’6 runner. “The Panache Collection” offers – panache – along with a great value in fashionable colors and designs. Its 6 designs include contemporary, transitional and traditional motifs in 16 colorways. Hand tufted in India, the rugs are 100% wool and well worth a look. Available sizes are 3x5, 5x8, 7x9 and 8x11. Welcome to “The Garden Party,” a wonderful collection of the firm’s indoor/outdoor hand-crafted

N O R S ’14

CARAVAN RUG CORP. /CARAVAN MODERN COUTURE 4-G1, 4-E3, 2-613, 615, 617 Firm’s Market Highlights: Caravan, in its 4-G1 showroom, will be showing “The Bamyan Collection,” first introduced in 1984. These attractive, high-end, traditional rugs that recreate and compare with 18th century Agra, Sultanabad and Tabriz antique masterpieces, especially in their finishing and time-honored techniques, ensure exceptional quality. Hand spun and vegetable dyed in Afghanistan, these rugs come in many designs and in colorways that include white, silver, blue and earth tones. Sizes range from 2x3 to mansion sizes; custom sizes also available. The firm’s “Caravan Modern,” a collection of fine Himalayan hand-spun wool rugs (some mixed with superb quality silk, others with art. silk, bamboo, linen or aloe) on view in showroom 4-E3, is woven by master weavers in Nepal and India. Included in this collection is “The Next Generation,” available in bronze, flannel, platinum, sea foam and linen colorways. These high-end designer and celebrity rugs are available in sample sizes, room sizes, over-sizes and

custom sizes. Dealer Support Materials: Catalog, National Advertising, Web Support, Blue Print Design Program and One-on-One Training; Caravan Website: www.caravanrug.com. CONCEPTS INTERNATIONAL 3-D18 Firm’s Market Highlights: Concepts International comes to Atlanta with its new “Gibraltar Collection” of hand-knotted rugs with a North African flavor. The collection’s single Moroccan-style design includes high cut pile for a high-end rug that is made in India in four colorways. Sizes are 6’x9’, 8’x10’, 9’x12’, and 10’x14’ as well as custom sizes. “The Rabat Collection,” with three Moroccan design reproductions, is sure to evoke the exotic. Hand- knotted in India with a cut pile in one colorway per design, these high-end offerings are available in sizes 6’x9’, 8’x10’, 9’x12’, and 10’x14’ as well as in custom sizes. Company Statement: Concepts International continues to expand its rug assortment in order to showcase a wide range of rugs, primarily handmade. Production includes collections produced in Morocco, India, China, and Nepal, and features programmed, standard-size collections as well as a wide range of custom products. Several of these collections are created by well-known designers, including Alexa Hampton, Sherrill Canet, Howard Slatkin, and Nina Campbell. Dealer Support Materials: Catalogs, Brochures, Digital Images on Request. CREATIVE TOUCH, INC. 5-F2 Firm’s Market Highlights: Creative Touch, a five-time-award-winner in Atlanta—winning in January of 2008, 2009, 2010, 2011 and 2012—will be introducing two exciting new collections from Turkey. The name says it all for the

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braided rugs with accent borders. Part of “The Capel Anywhere™ Collection,” they are made in the USA in 7 colorways from 100% polypropylene for long lasting durability. Sizes run from 20”x30” through 11’4x14’4 plus rounds, squares, runners and baskets; also in oval, rectangle and concentric shapes. Company Statement: Capel is America’s oldest and largest privately-owned rug manufacturer and importer, founded in 1917 by A. Leon Capel. The company has thrived under the direction of the Capel family for three generations. Known for its variety of unique designs, Capel offers a wide selection of constructions and styles with convenient services for dealers such as online ordering, custom rug sizes and same day shipping. Dealer Support Materials: Hi-Res PDFs on their website: www.capelrugs.com

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PRODUCT PREVIEWS

first collection: “Fun House.” Here, overdyed rugs are given another dimension by random crochet pieces on top; while one-of-a-kind overdyes featuring multiple colors set the mood for the second sensational collection, “Psychedelic.” The firm’s “Creative Touch Modern Collection “ presents an assortment of fashion-forward, 100-knot Indo-Nepalese weave collections, with over 100 designs offered in various color options for each design. Sizes vary in the limited available stock of these all-wool or wool and bamboo silk rugs. Custom design, color option, and size needs can all be met within a quick turn-around time. The modern “Sumak Collection” presents linen on linen, linen and bamboo silk, and wool and bamboo silk options. Thirty designs are on offer in a myriad of on-trend color options in sizes 2x3 to 12x15, depending on the design. Custom design, color and size options are available. Company Statement: The Creative Touch Classics captures the texture, color, design and quality of the antique rugs that can only be found in private collections and at higher-end antique dealers. For our new Creative Touch Modern collections we have studied market trends in design and color and have created desirable new product lines. Visit our showroom at AmericasMart, Building 1 on the 5th floor, 5-F2, during the International Area Rug Market in January 2014, or visit our website at www.creativetouchrugs.com. ELIKO ANTIQUE & DECORATIVE RUGS 2-912,914 Firm’s Market Highlights: Eliko Antique & Decorative Rugs now has a new custom rug division specializing in hand-knotted contemporary and reproduction antique rugs, including custom sizing, color matching and the ability to produce your designs. Working directly with trusted mills throughout Asia and the Middle East and its own mill in Turkey, Eliko provides a highly personalized service, rapid strike-off turnaround and short lead times

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while maintaining a high level of quality and value. The firm can work in all materials including wools of all types, silks, cotton, jute, hemp and bamboo silk to produce any style including contemporary and traditional Tibetans, Moroccans, Cotton Agras, Oushaks, hand knotted with different shear levels and flatweaves. In addition, the company will be presenting its latest collection of antique and semi-antique Turkish Oushaks for NORS 2014. The collection includes a variety of sizes and one-of-a-kind designs. As always, the company will feature a large selection of reasonably priced Serapis, Sultanabads, and Tabrizes. Each piece has been hand picked for its quality, color scheme and decorative aesthetics. Company Statement: Premier supplier of antique and semi-antique decorative carpets to dealers, decorators and collectors; known for unmatched inventory, great customer service and reasonable pricing. Dealer Support Materials: Full-Color Brochure, Complementary Search Service, Professional Photographs upon Request, Interactive Website. F.J. KASHANIAN 4-G6 Firm’s Market Highlights: NORS 2014 will enjoy the grand opening of F. J. Kashanian’s larger and newly renovated and designed showroom, 4-G6, on the 4th floor. The firm is excited about its expansion in the Atlanta Market and to celebrate will be serving wine, beer and snacks daily. Also in honor of its new space, Kashanian is offering something else to celebrate: an Atlanta Market special of free shipping on all pre-paid orders. A new showroom calls for new collections and Gilda Kashanian, the lead designer of F.J. Kashanian, has two new, exclusive collections to offer: “The Soho Collection” and “The Imperial Collection.” Here are 20 fresh new-age designs in a variety of trend-setting colorways. All designs and colors can be

N O R S ’14

FRENCH ACCENTS 4-E16 Firm’s Market Highlights: French Accents’ inspiring new “Khotan Collection” sees Chinese details artfully combined with Central Asian design schemes. The most subtle coloring is employed to give these masterpieces an authentic antique appeal. Also on hand to excite is the new “Highland Collection” where lively plaid designs, using the groove design style construction, will appeal to those with sophisticated mountain-style living decor. “The Retro Serapi Collection,” based on beautiful and authentic antique Heriz and Serapi patterns that have been reimagined in contemporary colors, is sure to be alluring. The “Moroccan,” “Berber” and “Groove” collections offer hundreds of designs in a multitude of colorways. These hand-woven rugs are Old World and New World melded together for a modern look. Sizes are standard and custom. Wool and silk flatweaves in abstract and distinctive geometric patterns will also be on view.

Company Statement: French Accents’ rugs are reproduced using the exact same techniques and materials that were used in weaving antique carpets hundreds of years ago, never compromising on quality, design or materials. Dealer Support Materials: Catalogs and Website (www.farugs.com) HAROUNIAN RUGS INTERNATIONAL CO. 6-A1 Firm’s Market Highlights: HRI presents a comprehensive selection of new products, unique designs made specifically for the Atlanta Market. HRI’s Private Label, Custom Brand, Buy Direct and Stock/Sample programs continue to be successful and profitable for its customers and buyers throughout the Market. HRI’s programs are tailored to maximize retailer’s and designer’s returns and margins. New contemporary designs, traditional transformations, and unique constructions have been developed for the Atlanta Market during NORS 2104. Please contact HRI at 800-682-3300 or Info@HRIrugs.com to make an appointment to experience these exclusive opportunities. At HRI, Creativity is Always at Work. The firm’s “Metro Collection” is comprised of hand-tufted carpets designed in New York, produced in India, and enjoyed internationally. This simple yet classy geometrically and symmetrically styled collection boasts three designs in three different color-ways. It is inspired by fast-paced city life, but made with choice wool from New Zealand’s countryside, and is available in sizes 5x8 and 8x11. “The Essex Collection” is of tapestry-quality construction, and made from the earth’s best wool, and silk spun from royal spiders. With hip and up-to-date designs inspired by centuries-old, time-tested styles, this collection is the 21st century’s finest. Six designs in 6 colorways are offered in custom sizes and standard sizes including 6x9 8x10, 9x12, 10x14 and 12x15. “The Regal Collection” is majestic, magnificent, and fit for a modern king. This dignified collection, a

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customized to suit home or office décors; and an increase in the number of large-sized looms in use ensures that custom sizes are quickly available. The firm will also display 50 new samples in these ever-growing, ever-popular collections: “The IndoPeshawar Collection,” “The Sari Wool Collection,” “The Sari Silk Collection” and “The Vintage Khotan Collection.” Company Statement: F.J. Kashanian, a nine-time winner of the America’s Most Beautiful Carpet Award, is dedicated to developing new designs and trend setting colors, with the best quality rugs for the lowest possible price. We are behind our customers 100% because we think of them as our family. Dealer Support Materials: Website: www.fjkashanian.com.

N O R S ’14 part of HRI’s Designer Series, combines the brilliance of simple and clean geometric patterns with soft and bold earth tones. Using the finest art silk and cotton, HRI’s senior designers and weavers hand-knot each piece and adhere to the highest standards set by the industry. Available in 6x9, 8x10, 9x12, 10x14, and 12x15 sizes. Company Statement: Retailers, Designers, Home Flooring Buyers, and Carpet Connoisseurs are cordially invited to visit HRI’s Atlanta Market Showroom in space 6-A1 or to visit HRI’s Las Vegas Showroom at the World Market Center space B-420. Take a journey with us through our Classical, Traditional, Transitional and Contemporary takes on the endless possibilities we can creatively construct for the 21st Century home. Please contact HRI at 212-213-3330 or email to:info@hrirugs.com. Dealer Support Materials: Sample Programs, Custom Sample Rack Programs, In-Store Sales Training Sessions, Catalogues, Brochures, Advertising Support, Online Order Processing, Award Winning Customer Service & More.

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JADE INDUSTRIES, INC. 2-503 Firm’s Market Highlights: Jade, offering the most earth-friendly pads on the market, will be introducing “Rubber Anchor Green,” its new natural rubber rug pad. Part of the firm’s popular “Rubber Anchor” line, “Rubber Anchor Green” is extra eco-friendly as it contains recycled rubber; and through its partnership with Trees for the Future, the company will plant a tree with every “Rubber Anchor Green” pad sold. “ Rubber Anchor Green” is everything the consumer wants in a rug pad: non-slip, comfortable and most of all in today’s world, eco-friendly. If you ask your customers to choose between an eco-friendly rug pad and one that is not eco-friendly, they will choose eco-friendly every time. “Rubber Anchor,” “Rubber Anchor II,” and

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“EcoNet” are natural rubber non-skid pads that are made sustainably from rapidly renewable resources. Also, in addition to “UltiMat” and “OptiMat,” the reversible, rubber-backed, needlepunched flat pads; and “LockSet,” an economical line of synthetic underlays, the firm carries “RubberNet.” “RubberNet” is a line of open-weave natural rubber pads which includes “EcoNet,” “SecureNet” and “MagNet.” Each is available in full rolls, and is prepackaged in standard and custom sizes. Company Statement: Providing the highest quality and widest selection of padding products, allowing retailers to satisfy all their area rug pad needs in one place—satisfaction guaranteed. Dealer Support Materials: No Minimum Order on Single Pre-Packaged or Custom Size Pads to Full Rolls and Truckloads; Drop Shipping; Website with Product Information; Free Samples; and Product Literature. JAUNTY CO. INC. 5-F1 Firm’s Market Highlights: The exquisite color palettes offered in Jaunty’s “Traditions Collection” bestow a high-end perceived value on each and every rug. Hand woven, these flat weave Soumaks from India are available in four patterns. The colors include a rich spice; soothing ivory, cream, eggshell or tan; as well as always-in-demand blue, black, wheat, or gray. Sizes are 3’6x5’6, 5x8, 8x11, 9’6x13. “The Dimensions Collection” reflects its multidimensional, hi-lo textured construction in its name. These hand-crafted rugs from India are made in five unique patterns from wool with viscose accents. Favored colorways include wheat, smoke, tan, rust, aqua, light gray and sand, all available in sizes 3’6x5’6, 5x8, 8x11, and 9’6x13. Micro hooking gives the “The Del Mar Collection” a nice, casual look that is a great addition to any room setting. The rugs are hand made in India in four pat-

N O R S ’14

KALATY RUG CORP. 4-G14 Firm’s Market Highlights: Kalaty’s recently enhanced website (www.kalaty.com) offers special user-friendly features including larger images for each collection with zoom capability for viewing rugs in detail, plus all sizes and shapes available for each collection. It is easier than ever for viewers to search by color, size, weave and type of rug. The site includes the company’s popular “Kalaty Custom” program, where dealers and their customers may custom color a group of selected rugs by utilizing the firm’s broad palette of colors and state-of-the-art software. Custom-color rugs are available in short lead times through authorized dealers and designers. Two of the company’s newest collections— “Inspira” and “Origins”—reflect a more contemporary vibe. Made in India, both of these collections are hand knotted in a Tibetan weave. “Inspira,” made of 100% bamboo silk, features 7 designs; “Origins,” made of premium wool and bamboo silk, features 8 designs. The firm’s newest collections include: “The Heris Collection” featuring five 100% wool hand-knotted rug patterns inspired by the geometry found in traditional Heriz and Serapi rugs; “The Karaman Collection” featuring three designs made of 100% hand-spun wool in a Turkish knot weave; and “The Soumak Natural Collection” featuring eight doublesided soumak rug designs made of premium un-dyed wool.

Company Statement: Kalaty goes to great lengths to develop products, services and marketing tools that both engage and help dealers and designers meet the needs of their customers. Highly regarded for integrity, creativity and color consciousness, the company is also renowned for its superior quality standards and unsurpassed customer service. Kalaty has showrooms in New York, Atlanta and High Point. Dealer Support Materials: A User-Friendly Website that Includes All Collections, Sizes and Shapes, Plus Instant Stock Checking; Several Rug Rack Programs with Display Samples; Comprehensive Co-op Advertising Program; Broad Assortment of Room Setting Images in Its Advertising Bank; Impressive Hardbound Presentation Catalogs. KAS 4-C9 Firm’s Market Highlights: KAS starts the 2014 year in a brand new updated Atlanta showroom, 4-C9. KAS will not only be bringing new designs and trends in rugs to the marketplace in 2014, but will also be launching its pillow and pouf collection at this show. A fashion and design innovator, the company is bringing fresh new looks in these categories. Some looks you will see include fresh and updated natural fibers, flatweave constructions, updated and textural relaxed living indoor/outdoor selections, new looks and trend colors on classic favorites, and bright geometric patterns and designs to liven up your spring selling floor. Combining color and geometric patterns in a wool hook construction, the new “Mercer Collection” is both simple and striking. Another new collection, “Serafina,” includes the popular flatweave look in a soft wool reversible rug, offering two looks for the price of one. The “Verdure Collection” features 100% handloomed viscose in classic, timeless, and elegant looks; while the company’s long-time “Kidding Around

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terns and come in seven colorways: navy, ocean, breeze, multi, brown, blue and charcoal. Sizes are 3’6x5’6, 5x8, 8x11, 9’6x13. Dealer Support Materials: Catalog & Brochures, Point-of-Purchase Pamphlets, Advertising Support, (800) 323-3342 Toll-Free Number, Sales Training and Website: www.jauntyinc.com. Jaunty’s Programmed Lines Are Not Permitted to Appear on Other Websites.

N O R S ’14 This eye-catching but casual contemporary flatweave collection comes in 11 designs and colorways in sizes 2’3x3’9, 3’6x5’6, 5x7’6 and 7’6x9’6. The boldly designed and brightly colored indoor/outdoor “Oasis Collection” is power loomed in Egypt ensuring precision in color and design for each and every piece. Outdoors, it’s the perfect all-weather rug because the 100% polypropylene yarns are specially tested to withstand UV rays and rain. There are 15 designs to choose from, available in sizes 2’3x3’9,

KAS Serafina Collection 2918 Slate/Blue

Tertulia

PRODUCT PREVIEWS

Collection” gets better and better with the addition of new updated looks and patterns. Company Statement: KAS consistently brings new designs and qualities to the handmade and machine-made marketplace at fair prices. We pride ourselves on back-up stock, a great customer service team, and a knowledgeable nationwide sales force. Dealer Support Materials: Full Color Catalog and Recent Introduction Product Inserts, Nationwide Sales Force, Sales Training, Arm Rack Programs and Displays, Dealer Website, Pinterest, Facebook, Drop Ship Capabilities and a New State-of-the-Art Warehouse in Calhoun, GA. LOLOI RUGS 4-D2 Firm’s Market Highlights: Loloi will come to NORS 2014 with the bold patterns and fun color options of its “Felix Collection.” Simple geometric designs well suited to the modern home are printed in India onto an all-cotton surface.

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LOLOI Essex EQ02 Antique Beige/Brown Kensington KG01 Blue Fog

3’11x5’10, 5’2x7’5, 7’10x10’9, and 9’2x12’1. “The Kensington Collection,” designed by interior decorator Henrietta Spencer-Churchill, offers a selection of elegantly hand-knotted rugs crafted of 100% bamboo silk. These fine pieces pay homage to traditional Persian rugs, but with a fresh color palette and design nuances to reflect today’s interiors. Each of the six designs is accentuated by a luxurious sheen thanks to the bamboo silk fiber, which adds a little modern

N O R S ’14

LOTFY & SONS 2-708 Firm’s Market Highlights: Made with the finest handspun wool and vegetal dyes, Lotfy & Sons’ “Manor Collection” interprets a wide range of designs from a variety of sources to cre-

LOTFY & SONS Palace Suzani Natural Contempo Damask Blue

ate rugs that suit any décor requirement. In jewel tones as well as warm and rich traditional coloring, “Manor’s” 12 designs offer a variety of transitional geometric patterns. Most designs are available in sizes 5x7 to 10x14. The firm will present a wool and silk transitional collection from India that offers a versatility that works in a variety of interiors. This will be a limited program in 8x10 up to 12x15. Also on view will be a colorful contemporary collection from India in handspun wool in exciting designs and colors. The rugs are available in sizes 8x10 up to 12x15 and in custom sizes. MARCELLA FINE RUGS 5-C10 Firm’s Market Highlights: NORS 2014 sees Marcella’s award-winning showroom newly renovated with a major makeover inside as well as with a variety of newly introduced collections waiting to be seen. Among them is “The Tabriz Collection” featuring classic Persian designs in an array of colors. The rugs are made of bamboo-derived viscose which is power loomed. “The Chatsworth Collection” made of superior wool that is hand tufted in India offers an exciting mix of Persian and transitional designs. The firm’s “Verona Viscose” and “Toscana Chenille Viscose” collections from Belgium, its “Corsica Power Loom Indoor/Outdoor Collection” from Turkey and its “Brighton Wool Loop Pile Collection” from India, all have many exciting new designs and fresh colorways to offer. A hand knotted assortment of one-of-a-kind rugs featuring a ground-breaking use of blended yarns are a must see. Company Statement: In today’s overcrowded, look-alike market, Marcella Originals...from the almost priceless to the very affordable...are your avenue to faster inventory turns and higher profits. Dealer Support Materials:

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appeal to this classic collection. Company Statement: Founded in 2004, Loloi Rugs quickly has become a fashion leader for medium- to high-end area rugs in every style category, and has earned respect as a major player in the rug industry. Under the expert direction of area rug veteran Amir Loloi, the company has won two consecutive ARTS Awards for “Best Rug Manufacturer” in 2010 and 2011; and in 2012 won an ARTS Award for “Outdoor Living.” Its five America’s Magnificent Carpets Awards and two Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality.

N O R S ’14 Full-Color Printed and Electronic Catalogs and Brochures, Sales Training. MERRIFIELD ORIENTAL RUGS 2-813 Firm’s Market Highlights: Merrifield will arrive in Atlanta with an array of fantastic new designs in fresh, new colors and very fine 50/50 qualities, sure to please. A number of wonderful Kazak carpets will be on view as well. The company has moved to a beautiful new location near Tyson’s Corner. You can visit them at 8501 Tyco Road, Vienna, Virginia 22182, or reach them by telephone at 703-876-4000 or by email at merrifieldorientalruginc@yahoo.com. Company Statement: Merrifield Oriental Rugs is dedicated to offering outstanding service and rugs of incomparable quality.

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MICHAELIAN & KOHLBERG, INC. 2-704, 706 Firm’s Market Highlights: Michaelian & Kohlberg will be showing a very special collection of rugs from the “MK Afghan Project.” This production is sanctioned through the U.S. Department of Defense to help restore Afghanistan to its former role as a leading exporter of handmade rugs and to sustain a traditional handicraft as well as a way of life which is vanishing in other parts of the world. Carpet weaving supports thousands of weavers, many of whom are women who have few other options for work. Carpet weaving, however, continues to be a cottage industry where the actual hand-weaving takes place largely in small rural villages, often in homes. These carpets are a bridge between a proud and rich heritage of artisans in Afghanistan and the Westerners who enjoy these beautiful carpets. Dealer Support Materials: Website: www.michaelian.com

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MOHAWK HOME (KARASTAN) 3-A1 Firm’s Market Highlights: Mohawk Home’s “Intermezzo Collection” features designs ranging from Ikats and Suzanis to ethnic tribals and exploded florals. A soft hand and dense pile that is not only durable, but easy to clean, distinguish these rugs made of 100% super-soft premium nylon. The collection is offered in diverse color palettes in sizes 5x8 and 10x13, and in a 2x8 runner. “The Ubershag Collection” offers the ultimate bedside rug, combining a soft and luxurious look with everyday comfort and durability. This imported collection in 12 solid shades—from earth tones to jewel tones and metallics—is hand tufted using 100% polyester. Available in sizes 5x8 and 8x11. Company Statement: Karastan specializes in manufacturing the most luxurious, soft, durable, and elegant machine-made rugs in the marketplace today. Our rugs are manufactured using sophisticated, custom-made, and technologically advanced Axminster and Wilton looms in Eden, North Carolina. Karastan offers a wide variety of different designs, styles, sizes, and constructions--perfect for any home. Today, Karastan continues to revolutionize the world of Oriental rug manufacturing with its rich tradition of superb craftsmanship coupled with manufacturing innovation and world-class technology. Dealer Support Materials: Collection Catalogs and Brochures Accessible Via the Internet or Mobile Media. MOMENI, INC. 4-B4 Firm’s Market Highlights: Momeni’s innovative and exotic “Tangier Collection” plays off of the scale and details of traditional Kazak motifs to create a casual transitional collection. Finished with a tea wash for a rustic feeling, this hand-hooked collection offers eight updated traditional kilim designs in space-dyed yarn. The rugs

N O R S ’14

MOMENI Vista VA12 Blue

are made in India in a 5x7 size. “The Mirage Collection” is a high-end, machinemade offering that surprises with unexpected color combinations. With beautiful distressed patterning, this collection adds a sophisticated style to any setting. For an added bonus, these rugs, made in India of eucalyptus tree fiber, are a renewable product. Brilliantly combining spa-like colors with Asianinspired motifs is “The Seraphina Collection” from India. Its 10 designs are hand tufted using a wool and viscose blend in size 5x7. Company Statement: Momeni, a market leader in high-fashion designs, and known for its keen design sense, creates and manufactures both classical and contemporary handmade rugs from around the world. The company strives to offer unique, fresh designs in a range of qualities— from hand tufted, hand knotted, and hand hooked to its popular power-loomed rugs—at a great value. Dealer Support Materials: Full Color Catalogs, Brochures, Ad Materials;

NEMAN INTERNATIONAL, INC. 2-805,807,809 Firm’s Market Highlights: Neman International is making a move to the second floor where it will display its hand-picked “Peshawar Collection” from Pakistan. Divided into two categories, regular and antique processed reproductions, these recreated masterpieces come in a variety of designs including Sultanabad, Zeigler, Mahal, Geometric and European patterns. The collection is available in today’s popular designer colors: tone-ontone, ivory with assorted color borders, light and aqua blue, soft shades of green, taupe, dark brown, terracotta and rust. Sizes range from 2x3 to 14x26; also in custom sizes, runners from 6’ to 30’, foyer, rounds and squares 3x3 to 14x14. A large selection of Oushaks in different textures of wool on wool and wool on cotton in low shear and full pile will be on view. The Oushak lines are reflected in over 20 patterns of original Oushaks, Art & Craft and Polanaise designs and are available in a spectrum of colors, including peach, ivory, gold, powder blue, and light green. Sizes run from 4x6 to 12x15 with custom sizes upon request. From Turkey come semi-antique Anatolian rugs offered in a multitude of colors including rust, toneon-tone, browns, camel and beige. Sizes range from 2x3 to 9x12, with runners and foyer sizes also available. Also, one-of-a-kind Persian rugs from Bidjar, Baktiar, Isfahan, Heriz and Tabriz will be available in small and scatter rug sizes. Company Statement: Family owned company dedicated to outstanding customer service and satisfaction; known for its exclusive designs of Oriental carpets and rugs from India, Pakistan and Iran; four-time winner of Atlanta Market’s Magnificent Carpets Award.

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Website (www.momeni.com); Sales Seminars; Nationwide, Experienced Sales Force; Broadloom, Custom Concepts and B2B Network.

N O R S ’14 Dealer Support Materials: Website: nemanintl.com, Updated Daily with Over 1000 Rugs to Choose From: Indian, Pakistani, Persian and Turkish.

PRODUCT PREVIEWS

NOURISON 3-F2 Firm’s Market Highlights: “The Rhapsody Collection,” a modern mix of European and Persian textile traditions, takes visual excitement to a new level. The lively and sophisticated designs present flickering abstract shapes on intricately striated grounds. The complex color story is a vivid spectrum of jewel tones. These wool blend rugs are loom knotted. With its alluring designs and luminous color palettes, “The Silk Elements Collection” enchants at every turn. Sumptuous silk accents highlight key design elements creating an ethereal incandescence and a magnificent sophistication that are utterly inspired. Velvety soft fields and a luxuriously lush pile impart a heavenly look and feel. The collection is 90% New Zealand Wool and 10% Silk; and is loom knotted. Taking inspiration from the intricate geometrics of antiquity, with a modern approach to color and design, “The Luminance Collection” is perfect for a variety of décors, both traditional and modern. Constructed from a unique blend of viscose and wool, these rugs have a rich texture and silky sheen that imbue each design with a sense of warmth and vintage affluence. This is a must-see collection that will instantly transform and beautify the décor of any space. Made with a wool and viscose blend, the rugs are loom knotted. Company Statement: Nourison is a leading global floor covering company that produces extensive collections of virtually every category of rugs and high-end carpets. A fully vertically integrated company, Nourison oversees almost every aspect of the manufacturing process from wool spinning to dyeing, weaving and finishing. Supported

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NOURISON Rhapsody RH006 Sea Glass Moody Blues and RH008 LGD

by an unparalleled dealer system, Nourison has become the leading multi-product resource in the floor covering industry in the United States and Europe with permanent showrooms in New Jersey, New York, Atlanta, Las Vegas, High Point and Zurich. For further details, visit www.nourison.com Dealer Support Materials: Dealer Website with On-Line Order and Stock-Check; Consumer Website with Full Product Information, Editorial Content, and Dealer Locator; 800 Line with 24/7 Stock-Check; National Co-Op Advertising; BiAnnual Inserts and Mailers; Full Color Catalogs; Product Information Videos; Full Range of Product Sales Material. OBEETEE, INC 6-F9 Firm’s Market Highlights: Obeetee’s January 2014 collection focuses on excit-

N O R S ’14

ORIENTAL WEAVERS 3-A2 Firm’s Market Highlights: Oriental Weavers and Pantone Universe, the world’s authority on color, have come together to launch an exciting line of cutting-edge rug designs. Capitalizing on color trends established by Pantone, the two companies will continue to revolutionize the fashion rug business by delivering exhilarating decorative accessories to the home furnishings and design communities. Four rug collections were launched in 2013 with additional collections launching in 2014. The company is proud to announce its new, exclu-

sive partnership with the ultimate island-inspired lifestyle brand, Tommy Bahama. Several new collections —both indoor and outdoor—will be launched in January 2014 staying true to the brand’s promise to “Make Life One Long Weekend.” Company Statement: Known around the globe for its fashion-forward designs and cutting edge technology, Oriental Weavers is the world’s leading area rug manufacturer specializing in producing beautiful, high-quality, and affordable indoor and outdoor rugs for over 40 years. The company’s laser focused dedication to the area rug segment results in superior design work, unparalleled stocking capabilities and the best customer service in the industry. For more information on OW’s product assortment, visit www.owrugs.com. Dealer Support Materials: Color Catalog, POP Kits, User-Friendly Displays, Advertising and Website. RADICI USA 6-F8 Firm’s Market Highlights: Radici USA expands its selection of rugs in 2014 with the addition of two new collections: “Aurora” and “Italia II.” “The Aurora Collection” features brilliant colors of grey, red, navy and black with accents of silver and pearl. Designs are casual to contemporary with Frise’s yarns giving a nice luster to the patterns. “The Aurora Collection” is made of olefin with a heat-set finish to ensure a soft touch, combining style and durability. The firm’s new “Italia II Collection” is also a contemporary collection. It uses a color palette of white, blues and greens. Be sure to stop by Radici USA’s showroom in Atlanta at Americasmart in January, showroom 6-F8. Visitors are also invited to stop at Radici’s booth at Surfaces (S6135). Radici’s website is www.radiciusa.com, or you may contact them at 1-800-7412009, or at info@radiciusa.com.

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PRODUCT PREVIEWS

ing new developments in its core hand-tufted, woolprinted and hand-knotted collections. By offering high level design esthetics at extremely competitive price points, Obeetee delivers what America’s leading retailers require in today’s market... value for money. The company will introduce two new collections. “The Textura Collection” offers truly original contemporary design in a luscious array of color combinations, all at a very attractive entry-level hand-knotted price point. Drawing inspiration from the markets and bazaars of Southeast Asia and Africa, the firm’s “Trade Winds Collection” of wool-printed hand-loom flatweaves, delivers an incredible level of quality and design sophistication at volume price points. The collection launches with three patterns each offered in two gorgeous color combinations. Company Statement: Obeetee Inc. is a wholly owned subsidiary of Obeetee, Pvt. Limited, India’s largest and oldest exporter of handmade area rugs. The company has acquired a reputation for quality that has been established in this country for over 93 years. Obeetee is committed to protecting the environment and the welfare of its artisans, as well as to offering excellent products and outstanding client services. In Atlanta, Obeetee can be reached at 623-606-5038.

N O R S ’14

PRODUCT PREVIEWS

REVITA RUGS 2-500, 501 Firm’s Market Highlights: revitaRUGS.com, serving the New York Metro area, cleans valuable Oriental, Persian, silk, viscose and antique rugs. The firm’s nationwide standing brings it rug merchants, collectors, and consumers who entrust the cleaning and repair of their rugs to the expert hands of Revita. Over decades, the company has gained in-depth knowledge about the cleaning and care of valuable rugs. It uses ultra-purified water and organic additives together with new, cutting-edge technology to ensure safe and effective cleaning that restores life and vitality to the area rugs in the firm’s care. At the same time, the firm carefully stewards the well-being of our planet. If your previous rug cleaner left the stains in your rug along with the soap scum and toxic residues or if you have a serious case of rug neglect, pet problems, or color run, this is the company to call to put a smile on your face. Your rug will be clean and revitalized and you will see, feel and smell the difference. Company Statement: Please contact us at revitaRUGS.com or at 1-8555REVITA. ROMANI, INC. 2-605 Firm’s Market Highlights: At NORS ‘14 Romani Inc. will exhibit a variety of new designs from India including a strong collection of multi-colored Indian hand-knotted rugs. In addition, a collection of Peshawars from Pakistan in a variety of color combinations will be on view, as well as Persian rugs. These rugs are available in sizes 2x3 to 13x20. SAFAVIEH 5-A2, C1 Firm’s Market Highlights: Safavieh announces a series of new collections in a

64 Winter 2014

variety of price points that will debut at NORS ‘14 at the firm’s showroom, 5-A2. The “Ralph Lauren Home Collection” has been expanded with a new outdoor hand-woven kilim collection. “Martha Stewart Rugs” will debut new weaves and constructions in hand-knotted, hand-tufted and machine-made categories. “The Isaac Mizrahi New York Rugs Collection” offers colorful new hand-tufted rugs inspired by abstract art; and interior designer Thomas O’Brien has created a special collection of hand-knotted wool and silk rugs for “Safavieh Couture.” “The Dream Collection” puts a glamorous spin on oriental carpets. Expertly hand-knotted of silk and hand-spun lamb’s wool, it counterpoints contemporary fashion colors with ancient patterns to suggest a timeworn look. It is available in 12 designs in standard sizes. “The Safavieh Shag” program includes 23 collections designed to address multiple retail channels. It includes solid color shags, as well as sculpted and multicolored art shag patterns and is available in standard sizes. Company Statement: Safavieh is a leading importer of the most beautiful rugs in the world with award-winning collections that span the wide spectrum of rug-weaving traditions around the globe. Please visit www.safavieh.com. Dealer Support Materials: National & Local Advertising Co-Ops, Direct Mail, Color Catalogs, Sales Training, Promotional Literature, and Internet Services. SHALOM BROTHERS, INC. 5-A1 Firm’s Market Highlights: Shalom Brothers’ high-end “Sari Silk Illusions Collection” employs pure recycled sari silk in bright and bold colors to create a unique contemporary/transitional design. Six rich colorways are offered in sizes 4x6 to 9x12. Custom sizes are also available, with short lead times. Pure New Zealand wool with raised bamboo silk is

used to create the traditional to modern geometric patterns that lend “The Broadway Collection” a little pop and a lot of panache. The rugs are hand woven in India in 9 designs and colorways, with short lead time custom color optional, in sizes 2x3 to 10x14. Custom sizes can be ordered. “The Mesa Collection” is hand woven using very fine knots of 100% virgin New Zealand wool to create 12 winning contemporary to transitional designs in 12 colorways. These high-end rugs come in sizes 8x10, 9x12 and 10x14, and with custom size ordering options. Company Statement: Extensive collections of hand-knotted and hand-tufted programmed rugs; Manufacturing benchmark in quality; Color and designs from all regions of the world; Reasonable pricing and impeccable customer support. Dealer Support Materials: Full-Color Catalog & Binder with E-Mail Support, Sales Training & Literature, National/Local Co-op Ad Program, Specialized Customer Care Dept., Mobile Showroom (Coast to Coast). TAMARIAN CARPETS 6-E18 Firm’s Market Highlights: “Grphx Storm” is a new design by Tamarian Carpets that incorporates several fiber blends that create unique textures throughout the piece. Silk, wool, and nettle combine in different ply combinations and colors giving nuance to a given area while creating overall beauty and movement. Fox-fur grays, creams, and taupe, together with a slate-blue accent to complete the palette, speak to current market trends. This 100-knot rug is available in stock in all standard sizes up to 13x18 and in custom sizes, shapes, and colors. “Mantel NW Seabreeze” features a brand new weave that is the next step in the evolution of the popular “Phoenix Weave.” The “NW” weave is a finer version of the former, allowing for more detail in design and the use of pure Chinese silk. The result is

a finely honed transitional look rich in texture and personality. The “Seabreeze” palette is one of the most popular recent color combinations and works beautifully in this large scaled Mandala-inspired design. Stocked in standard sizes and available for custom sizes, shapes, and colors. “Jinx White” is another fine example of understated design made interesting through textures created with alternative fibers mixed with Tibetan wool. A tribal-inspired look becomes more transitional/contemporary using creams and soft wheat tones. Stocked in standard sizes and available for custom sizes, shapes, and colors. Company Statement: Tamarian has become the leading importer of Tibetan rugs in the United States by combining a rich and diverse product array with unparalleled service. Tamarian continues to grow through expanding design collections, unique marketing tools, innovative design technology and an unwavering commitment to offering clients the absolute best experience in the business. Over the years, Tamarian has nurtured a strong partnership with Nepal with the philosophy of preserving the timeless traditions of Tibetan rug making while protecting the natural and human resources that are the heart and soul of the business. Dealer Support Materials: Printed Catalogs, Brochures, Direct Postcard Mailers, Email Blasts, 1200 Color Pom Box, Web-Based CyborRug Customization Software with Added Designs and Improved Printing Features, Advanced Custom Rendering Package with Color Yarns, Online Photo/Media Access and Full Online Inventory, Status Updates, and Customer Statements. Every Tamarian rug features a “QR CODE” label that directly links to imagery and real-time inventory information using a free app of the users choice. TIBET RUG COMPANY 5-D5 Firm’s Market Highlights: Originating in Kathmandu, Nepal, Tibet Rug

AREA

PRODUCT PREVIEWS

N O R S ’14

N O R S ’14 Company offers hand-knotted rugs woven of lustrous hand-carded, hand-spun 100% Tibetan wool. The firm is now offering a stunning new line of soumaks. These exquisite, handmade rugs are woven in traditional Suzani and Kazak designs with New Zealand wool. Vibrant colors combined with subtle abrash create a look and feel that pleases the contemporary eye while honoring tradition. These beautiful flatweave rugs are programmed in sizes from 2x3 to 10x14 and 3x10 runners. Custom sizing is available. Also to be shown at NORS ‘14 is the new 100-count “Wrought Iron Blue” inspired by the beautiful ornamental iron work seen throughout Paris. The largescale design illuminated by a background of rich tealblue gradients is a dynamic addition to the contemporary home. Sizes range from 2x3 to 10x14; also available in 8’ and 10’ runners. In addition, the firm will continue to feature the ever popular “Kimono Gold” inspired by asymmetri-

PRODUCT PREVIEWS 66 Winter 2014

cal patterning and movement in traditional Kimono textiles. Large-scale cherry blossoms radiate color against a blended gold background interspersed with watery blues/grays to balance the overall warmth. The bold shapes and colors, reminiscent of historical styling, accentuate the linear texture of the wool which is a distinguishing characteristic of Tibetan weaves. Company Statement: Creative, distinctive designs, vivid color palettes and attractive pricing that fill a unique niche in the contemporary American market. Winner of seven America’s Magnificent Carpets Awards, Atlanta 1999, 2004, 2005, 2010, and 2011. Dealer Support Materials: Informative Website; Brochure with Designs/Sizes Updated Annually; Office/Warehouse Open 6 Days Per Week; and Rapid, Responsive Shipping.

NORS’14 January 8-11, 2014

temporaries

The National Oriental Rug Show Open Thursday, January 9 – Saturday, January 11.

bridge level

N O R S ’14

bridge to Building 2

AISLE 500

stairs restrooms

stairs

elevators

escalators

café

AISLE 600

AISLE 700

stairs

stairs restrooms

AISLE 800 show office

stairs

AISLE J

AISLE 900

AISLE 1000

AISLE 1100

entrance

registration escalators elevators

Second Floor

restrooms

Second Floor East Wing Rug Exhibitors As of November 15, 2013

For a complete list of exhibitor names and booth numbers, please refer to your AmericasMart Buyer’s Guide available at Market or visit www.americasmart.com.

Ariana . . . . . . . . . . . . .2-604,606,608,705,707,709 Anji Mountain . . . . . . . . . . . . . . . . . . . . . . . .2-712 Aytek USA . . . . . . . . . . . . . . . . . . . . . . . . . . .2-817 Boga Rugs . . . . . . . . . . . . . . . . . . . .2-612,614,715 Caravan Rugs . . . . . . . . . . . . . . . . .2- 613,615,617 De Poortere Deco . . . . . . . . . . . . . . . . . . . . . .2-716 Jade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2-503 Lawrence of La Brea . . . . . . . . . . . . . . .2-607, 609

Lotfy & Sons . . . . . . . . . . . . . . . . . . . . . . . . .2-708 Merrifield . . . . . . . . . . . . . . . . . . . . . . . . . . . .2-813 Neman Intl. . . . . . . . . . . . . . . . . . . 2-805, 807, 809 Oriental Rug Importers Association . . . .2-600,601 Oriental Rug Retailers of America . . . . . . . .2-509 Revita Rugs . . . . . . . . . . . . . . . . . . . . . . .2-500,501 | 603 Romani . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2-605 Vantage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2-610 AFGHANMADE CARPET EXPO Eliko . . . . . . . . . . . . . . . . . . . . . . . . . . . .2-912,914 James Opie . . . . . . . . . . . . . . . . . . . . .2-1013, 1015 Michaelian & Kohlberg . . . . . . . . . . . . .2-704,706 Matt Cameron . . . . . . . . . . . . . . . . . . . .2-916,1017

FLOOR PLANS

to Westin Peachtree Plaza

Denotes ORIA Member

AREA

home & rug

Open January 8 – 11. Selected showrooms open January 7 – 14 NOR ’14 between Markets. andSweekdays

NOURISON 3-F-9

KARASTAN 3-A-1

3-F-3

CENTRAL ORIENTAL RUGS/ NATCO 3-A-7

DYNAMIC RUG 3-A-11

restrooms

stairs

NOURISON 3-F-2

ORIENTAL WEAVERS 3-A-2

stairs

CORRIDOR B

TAYSE RUGS 3-E-3

CORRIDOR A elevators

CORRIDOR E

INNOVATIONS INTL. 3-E-1

escalators

CORRIDOR F

stairs

stairs stairs

CORRIDOR C

3-D-8

CLASSIC HOME 3-D-10

stairs

restrooms

CO RR ID O R

3-E-5

KALEEN 3-C-9

3-C-3

3-C-1

JAIPUR RUGS 3-C-15

stairs SULTANHAN 3-D-14

3-E-9

MOBAYEN 3-D-16 CONCEPTS INTERNATIONAL 3-D-18 RUG COLLECTION 3-D-20 ANADOL ANADOL 3-D-18 3-D-22

ANADOL 3-D-11 3-D-11

CORRIDOR D

CORRIDOR E

NALBANDIAN RUGS 3-E-19

PASARGAD CARPETS 3-E-15

HOME & MORE 3-E-13

BUYERS GUIDE

stairs

AZAD USA 3-D-7

CHAMAN ANTIQUE LOOK/CHAMAN ORIENTAL RUGS 3-D-13 3-D-13

escalators

elevators

Third Floor

restrooms

NALBANDIAN RUGS . . . . . .3-E-19 DYNAMIC RUG . . . . . . . . . .3-A-11 ANADOL . . . . . . . . . . . .3-D-11, 18 NATCO PRODUCTS CORP.3-A-7 . .3-A-7 HOME & MORE . . 3-E-13 . . . . . . .3-E-13NATCO ANTIQUE LOOK 3-D-22 CARPETS ANADOL RUG COMPANY HOME & MORE PRODUCTS CORP. AZAD U.S.A. INNOVATIONS INTERNATIONAL RUG COMPANY 9 NOURISON . . . . . . . . .3-F-2, . . .3-F-2, 9 INNOVATIONS INT’L 3-E-1 . . . . . . .3-E-1NOURISON /CHAMAN . . . 3-D-7 . . . . . . . . .3-D-13 CENTRAL ORIENTAL JAIPUR RUGS, INC.RUGS, INC. .3-C-15 WEAVERS ORIENTAL WEAVERS . . . 3-A-2 . . . .3-A-2 JAIPUR . . . . . .3-C-15ORIENTAL AZADRUGS U.S.A. . . . 3-A-7 . . . . . . . . . .3-D-7 CHAMAN ORIENTAL RUGS 3-D-13 KALEEN RUGS 3-C-9 PASARGAD CARPETS 3-E-15 PASARGAD CARPETS . . . . . .3-E-15 KALEEN RUGS . . . . . . . . . . . .3-C-9 CENTRAL ORIENTAL RUGS . .3-A-7 CLASSIC HOME 3-D-10 KARASTAN 3-A-1 RUG COLLECTION 3-D-20 RUG COLLECTION . . . .3-D-14 . . .3-D-20 KARASTAN . . . . . . 3-D-16 . . . . . . . .3-A-1SULTANHAN CLASSIC HOME 3-D-18 . . . . . . . . .3-D-10 CONCEPTS INTERNATIONAL MOBAYEN SULTANHAN . . . . . . . . .13-E-3 . . .3-D-14 MOBAYEN . . . . . . .3-E-19 . . . . . .3-D-16TAYSE . . . . . . . . 3-D-18 DYNAMIC RUGCONCEPTS INT’L3-A-11 NALBANDIAN RUGS RUGS

604

JANUARY Winter 2014 2014

Denotes ORIA Member

This exhibitor listing is based on confirmed participants as of September 20, 2013. For additional names and showroom numbers, please refer to your AmericasMart Buyer’s Guide available at Market or visit www.americasmart.com.

home & rug Open January 8 – 11.

Selected showrooms open January 7 – 14 and weekdays between Markets.

N O R S ’14

FOUR HANDS 4-A-1

L. R. RESOURCES 4-F-9

Museum of Introductions (MOI) 4-B-1

elevators

escalators

LOLOI 4-D-2 4-D-2

CORRIDOR A

STYLECRAFT 4-A-2

stairs

LOLOI 4-E-1 4-E-1

CORRIDOR E

stairs

CORRIDOR F

CORRIDOR B

restrooms

stairs

CORRIDOR D CARAVAN RUG CORP. 4-E-3

stairs

4-G-3

FRENCH ACCENTS 4-E-16

CORRIDOR G

KASHEE BROTHERS 4-E-12

seminar room 4-G-7

buyer's

KALATY lounge 4-E-6

escalators

elevators

stairs

MOMENI MOMENI 4-B-4 4-B-2

restrooms

Fourth Floor AMINCO, INC. CARAVAN RUG CORP. F. J. KASHANIAN FOUR HANDS

FRENCH ACCENTS

AZAD RUG CO. . . . . . . . . . . .4-G-3 CARAVAN RUG CORP. . . .4-E-3; G-1 F. J. KASHANIAN . . . . . . . . . .4-G-6 FOUR HANDS . . . . . . . . . . . .4-A-1 FRENCH ACCENTS . . . . . . . .4-E-16

4-E-10 4-E-3; G-1

GLOBAL GLOBAL CRAFTCRAFT . . . . . . . . . . .4-E-8 KALATY RUG CORP. KALATY RUG CORP. . .4-G-14, 4-E-6 KAS ORIENTAL RUGS . . . . . . .4-C-9 KASHEE BROTHERS . . . . . . .4-E-12 L.R. RESOURCES . . . . . . . . . .4-F-9

4-G-4 4-A-1

4-E-16 4-E-8 LIBERTY 4-G-14

KAS ORIENTAL RUGS KASHEE BROTHERS

BUYERS GUIDE

stairs

F. J. KASHANIAN 4-G-6

KALATY RUG CORP. 4-G-14

KAS

KAS ORIENTAL 4-C-9 RUGS 4-C-5

LIBERTY ORIENTAL RUGS 4-D-1

AZAD RUG CO. 4-G-3

CORRIDOR E

KASHEE

CORRIDOR C

restrooms

CARAVAN RUG CORP. 4-G-1

GLOBAL CRAFT 4-E-8

AMINCO BROS. 4-E-10 4-E-12

stairs

4-C-5 4-E-12

L.R. RESOURCES LIBERTY ORIENTAL RUGS

4-F-9 4-D-1

LOLOI RUGS

4-D-2 4-B-2 4-A-2

MOMENI RUGS . . .4-D-1 ORIENTAL LOLOI . . . .STYLECRAFT . . . . . . . . . . .4-D-2, E-1 MOMENI . . . . . . . . . . . . . . . .4-B-4 STYLECRAFT . . . . . . . . . . . . .4-A-2

Denotes ORIA Member

AREA

605

home & rug

Open January 8 – 11.

showrooms open January 7 – 14 N O R SSelected ’14 and weekdays between Markets.

SHALOM BROTHERS, INC. 5-A-1

JAUNTY 5-F-1

HOME ACCENTS ALLIANCE 5-F-5

BASHIAN 5-F-9

5-A-7

5-A-11

restrooms

SAFAVIEH 5-A-2

stairs

AMER RUGS 5-D-2

stairs

CORRIDOR D

CORRIDOR B

CORRIDOR A elevators

CREATIVE TOUCH 5-F-2

escalators

stairs

CORRIDOR E

AMADI 5-F-6

stairs

PACIFIC COLLECTION 5-E-1

stairs

CORRIDOR F

CORRIDOR C

CORRIDOR G

restrooms

stairs

TUFENKIAN CARPETS 5-E-3

GO HOME 5-D-1

MARCELLA FINE RUGS 5-C-10

SAFAVIEH 5-C-1

5-B-1

stairs SILK ROUTE INTERNATIONAL 5-D-7

GO HOME 5-E-6

5-G-5

STRING THEORY RUG & TEXTILE 5-E-10

5-G-7

CORRIDOR E

MASTOUR GALLERIES 5-E-14

TIBET RUG CO. 5-D-5

NEMAN INT’L 5-E-16

BUYERS GUIDE

606

escalators elevators

stairs

Fifth Floor

AMADI 5-F-6 AMER RUGS 5-D-2 BASHIAN BROTHERS, INC. 5-F-9 AMADI . . . . . . . . . . . . . . . . .5-F-6 CREATIVEHOME TOUCH ACCENTS ALLIANCE 5-F-2 .5-F-5 GO HOMEJAUNTY . . . . . . . . . . 5-D-1; . . . . E-6 . . .5-F-1 AMER RUGS . . . . . . . . . . . . .5-D-2 HOME ACCENTS ALLIANCE MARCELLA FINE RUGS . . 3-F-5 . . .5-C-10 BASHIAN . . . . . . . . . . . . . . . .5-F-9 JAUNTY 5-F-1 PACIFIC COLLECTION . 5-C-10 . . . . .5-E-1 CREATIVE TOUCH . . . . . . . . . .5-F-2 MARCELLA FINE RUGS SAFAVIEH .5-A-2; C-1 GO HOME . . . . . . . . . . .5-D-1; MASTOUR E-6 GALLERIES . . . . . . . . . . . 5-E-14 restrooms

NEMAN INTERNATIONAL 5-E-16 PACIFIC COLLECTION 5-E-1 SAFAVIEH 5-A-2; C-1 SHALOM BROTHERS, SHALOM BROTHERS, INC. INC. . . .5-A-1 5-A-1 SILK ROUTE ROUTE INTERNATIONAL 5-D-7 SILK INT’L . . . . . . . . . 5-D-7 STRING THEORY RUGRUG & TEXTILE 5-E-10 STRING THEORY TIBET RUG COMPANY 5-D-5 & TEXTILE . . . . . . . . . . . . .5-E-10 TUFENKIAN CARPETS 5-E-3

TIBET RUG COMPANY . . . . . .5-D-5

JANUARY 2014

70 Winter 2014

Denotes ORIA Member

6 Open January 8 – 11. Selected showrooms open January 7 – 14 and weekdays between Markets.

N O R S ’14

ORIAN 6-F-1

OBEETEE 6-F-9

HAROUNIAN RUGS INTERNATIONAL 6-A-1

6-A-7

6-F-11 restrooms

CAPEL 6-F-2

CORRIDOR A elevators

escalators

stairs

CORRIDOR E

RADICI U.S.A. 6-F-8

stairs

6-E-1

stairs

CORRIDOR F

SHAW INDUSTRIES 6-A-2

CORRIDOR D

stairs

CORRIDOR C

stairs

restrooms

SMYRNA 6-D-3

stairs

6-E-5

press room

CORRIDOR G

COURISTAN 6-D-11

6-E-3

DALYN RUG CO. 6-C-5

6-C-3

UNITED WEAVERS 6-C-1

stairs

6-E-6 6-E-9

POWELL FURNITURE 6-E-17

escalators elevators

stairs

meeting room

CORRIDOR G

CORRIDOR E

TAMARIAN CARPETS 6-E-18

6-G-7

LINON HOME DÉCOR PRODUCTS 6-G-6

restrooms

BUNGALOW CAPEL, INC. COURISTAN, INC. DALYN RUG CO. HAROUNIAN RUGS INTERNATIONAL LINON HOME DÉCOR PRODUCTS OBEETEE

6-E-10 6-F-2 6-D-11 6-C-5 6-A-1 6-G-6 6-F-9

Sixth Floor

BUNGALOW . . . . . . . . . . .6-E-10 LINON HOME DÉCOR PRODUCTS . . . . . .6-G-6 CAPEL, INC. . . . . . . . . . . . . .6-F-2 COURISTAN, INC. . . . . . . .6-D-11 OBEETEE . . . . . . . . . . . . . . . .6-F-9 DALYN RUG CO. . . . . . . . . .6-C-5 ORIAN . . . . . . . . . . . . . . . . .6-F-1 This exhibitor listing is based on confirmed participants as of September 20, 2013. For additional names and showroom HAROUNIAN RUGS INT’L . . .6-A-1 POWELL FURNITURE . . . . .6-E-17 numbers, please refer to your AmericasMart Buyer’s Guide available at Market or visit www.americasmart.com.

ORIAN POWELL FURNITURE RADICI U.S.A. SHAW INDUSTRIES SMYRNA TAMARIAN CARPETS UNITED WEAVERS

6-F-1 6-E-17 6-F-8 6-A-2 6-D-3 6-E-18 6-C-1

RADICI U.S.A. . . . . . . . . . . . .6-F-8 SHAW INDUSTRIES . . . . . . .6-A-2 SMYRNA . . . . . . . . . . . . . . .6-D-3 TAMARIAN CARPETS . . . . .6-E-18 UNITED WEAVERS . . . . . . . .6-C-1

Denotes ORIA Member

AREA

BUYERS GUIDE

BUNGALOW 6-E-10

6-G-5

607

N O R S ’14

Atlanta International Area Rug Market featuring the National Oriental Rug Show (NORS)

EXHIBITORS

EXHIBITORS LIST

AMADI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5-F-6 AMER RUGS . . . . . . . . . . . . . . . . . . . . . . . .5-D-2 ANADOL . . . . . . . . . . . . . . . . . . . . . . .3-D-11, 18 ANJI MOUNTAIN . . . . . . . . . . . . . . . . . . . .2-712 ANTIQUE LOOK CARPETS/CHAMAN .3-D-13 ARIANA . . . . . . . . . .2- 604,606,608,705,707,709 AYTEK USA . . . . . . . . . . . . . . . . . . . . . . . . .2-817 AZAD RUG CO. . . . . . . . . . . . . . . . . . . . . . .4-G-3 AZAD U.S.A. . . . . . . . . . . . . . . . . . . . . . . . .3-D-7 BASHIAN . . . . . . . . . . . . . . . . . . . . . . . . . . .5-F-9 BOGA RUGS . . . . . . . . . . . . . . . . .2- 612,614,715 BUNGALOW . . . . . . . . . . . . . . . . . . . . . . .6-E-10 CAPEL, INC. . . . . . . . . . . . . . . . . . . . . . . . . .6-F-2 CARAVAN RUGS . . . . . . . . . . . . . . . . .4-E-3; G-1 CARAVAN RUGS . . . . . . . . . . . . .2- 613,615,617 CENTRAL ORIENTAL RUGS . . . . . . . . . .3-A-7 CLASSIC HOME . . . . . . . . . . . . . . . . . . . .3-D-10 CONCEPTS INT'L . . . . . . . . . . . . . . . . . . 3-D-18 COURISTAN, INC. . . . . . . . . . . . . . . . . . .6-D-11 CREATIVE TOUCH . . . . . . . . . . . . . . . . . . .5-F-2 DALYN RUG CO. . . . . . . . . . . . . . . . . . . . .6-C-5 DE POORTERE DECO . . . . . . . . . . . . . . . .2- 716 DYNAMIC RUG . . . . . . . . . . . . . . . . . . . . .3-A-11 ELIKO . . . . . . . . . . . . . . . . . . . . . . . . . .2-912,914 F. J. KASHANIAN . . . . . . . . . . . . . . . . . . . .4-G-6 FOUR HANDS . . . . . . . . . . . . . . . . . . . . . . .4-A-1 FRENCH ACCENTS . . . . . . . . . . . . . . . . . .4-E-16 GLOBAL CRAFT . . . . . . . . . . . . . . . . . . . . .4-E-8 GO HOME . . . . . . . . . . . . . . . . . . . . . .5-D-1; E-6 HAROUNIAN RUGS INT'L . . . . . . . . . . . .6-A-1 HOME & MORE . . . . . . . . . . . . . . . . . . . .3-E-13 HOME ACCENTS ALLIANCE . . . . . . . . . .5-F-5 INNOVATIONS INT'L . . . . . . . . . . . . . . . . .3-E-1 JADE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2- 503 JAIPUR RUGS, INC. . . . . . . . . . . . . . . . . .3-C-15 JAMES OPIE . . . . . . . . . . . . . . . . . .2- 1013, 1015 JAUNTY . . . . . . . . . . . . . . . . . . . . . . . . . . . .5-F-1 KALATY RUG CORP. . . . . . . . . . . .4-G-14, 4-E-6 KALEEN RUGS . . . . . . . . . . . . . . . . . . . . . .3-C-9 KARASTAN . . . . . . . . . . . . . . . . . . . . . . . .3-A-1 KAS ORIENTAL RUGS . . . . . . . . . . . . . . . .4-C-9 KASHEE BROTHERS . . . . . . . . . . . . . . . .4-E-12 L.R. RESOURCES . . . . . . . . . . . . . . . . . . . .4-F-9

LAWRENCE OF LA BREA . . . . . . . . .2-607,609 LIBERTY ORIENTAL RUGS . . . . . . . . . . .4-D-1 LINON HOME DÉCOR . . . . . . . . . . . . . . . .6-G-6 LOLOI . . . . . . . . . . . . . . . . . . . . . . . . . .4-D-2, E-1 LOTFY & SONS . . . . . . . . . . . . . . . . . . . . .2- 708 MARCELLA FINE RUGS . . . . . . . . . . . . .5-C-10 MATT CAMERON . . . . . . . . . . . . . . . .2-916,1017 MERRIFIELD . . . . . . . . . . . . . . . . . . . . . . . .2-813 MICHAELIAN & KOHLBERG . . . . . .2-704,706 MOBAYEN . . . . . . . . . . . . . . . . . . . . . . . .3-D-16 MOMENI . . . . . . . . . . . . . . . . . . . . . . . . . . . .4-B-4 NALBANDIAN RUGS . . . . . . . . . . . . . . .3-E-19 NATCO PRODUCTS CORP. . . . . . . . . . . . .3-A-7 NEMAN INTL. . . . . . . . . . . . . . .2- 805, 807, 809 NOURISON . . . . . . . . . . . . . . . . . . . . . . . .3-F-2, 9 OBEETEE . . . . . . . . . . . . . . . . . . . . . . . . . . .6-F-9 ORIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-F-1 ORIENTAL RUG IMPORTERS ASSOC. . . . . . . . . . . .2-600,601 ORIENTAL RUG RETAILERS OF AMERICA . . . . . . . . 2- 509 ORIENTAL WEAVERS . . . . . . . . . . . . . . . .3-A-2 PACIFIC COLLECTION . . . . . . . . . . . . . . .5-E-1 PASARGAD CARPETS . . . . . . . . . . . . . . .3-E-15 POWELL FURNITURE . . . . . . . . . . . . . . .6-E-17 RADICI U.S.A. . . . . . . . . . . . . . . . . . . . . . . .6-F-8 REVITA RUGS . . . . . . . . . . . . . . . . . . . .2-500,501 ROMANI . . . . . . . . . . . . . . . . . . . . . . . . . . .2-605 RUG COLLECTION . . . . . . . . . . . . . . . . .3-D-20 SAFAVIEH . . . . . . . . . . . . . . . . . . . . . .5-A-2; C-1 SHALOM BROTHERS, INC. . . . . . . . . . . .5-A-1 SHAW INDUSTRIES . . . . . . . . . . . . . . . . .6-A-2 SILK ROUTE INT'L . . . . . . . . . . . . . . . . . . 5-D-7 SMYRNA . . . . . . . . . . . . . . . . . . . . . . . . . . .6-D-3 STRING THEORY RUG & TEXTILE . . .5-E-10 STYLECRAFT . . . . . . . . . . . . . . . . . . . . . . .4-A-2 SULTANHAN . . . . . . . . . . . . . . . . . . . . . .3-D-14 TAMARIAN CARPETS . . . . . . . . . . . . . . .6-E-18 TIBET RUG COMPANY . . . . . . . . . . . . . . .5-D-5 UNITED WEAVERS . . . . . . . . . . . . . . . . . .6-C-1 VANTAGE . . . . . . . . . . . . . . . . . . . . . . . . . .2- 610

DENOTES ORIA MEMBER

72 Winter 2014

NE W A MER ICAS M A R T A PP COMING SOO N!

Comprehensive Enjoy more than half a million square feet of home furnishings and accents collected from around the globe.

Convenient See it all and do more on our newly integrated home and rug floors.

The Atlanta International Area Rug Market® featuring The National Oriental Rug Show Showrooms: January 8 –11, 2014 Temporaries: January 9 –11, 2014

JANUARY 2014

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