Google Panda Algorithm and its updates
Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released. So far this algorithm is updated 28 times. Google Panda Updates: Panda 4.2 (#28) — July 17, 2015 2-3% of queries affected Google has confirmed that this refresh affects only 2-3% of search queries, which is lower than the previous refresh of 3-5% in September 2014 and the last true update in May 2014 which affected 7.5% of search queries. Panda 4.1, Sept. 25, 2014 (3-5% of queries were affected; confirmed, announced) Panda 4.0, May 20, 2014 (7.5% of English queries were affected; confirmed, announced) Panda Update 26, July 18, 2013 (confirmed, announced) Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened) Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced) Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
To know more about Google Panda Updates please visit at: http://searchengineland.com/panda-update-rolling-204313
Google Penguin Algorithm and its Updates
Google Penguin is a Google algorithm name and it was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link building. The websites that are effected by Google Penguin algorithm they have to use to remove bad links (such as through the Google disavow links tool or to remove spam links to regain rankings. Google Penguin Algorithm updates: Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries) Penguin 1.1 on May 26, 2012 (impacting less than 0.1%) Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries) Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries) Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries) Penguin 3.0 on October 17, 2014 (impacting around 1% of queries) Penguin 3.1 on November 27, 2014 (confirmed by Google, no impact given, Google considers part of Penguin 3.0) Penguin 3.2 on December 2, 2014 (not confirmed by Google but based on publisher reports) Penguin 3.3 on December 5, 2014 (not confirmed by Google but based on publisher reports) Penguin 3.4 on December 6, 2014 (not confirmed by Google but based on publisher reports) For more updates please visit at: http://searchengineland.com/google-says-penguin-shift-continuous-updates210580
Disavow backlinks
Download links to your site 1. On the Webmaster Tools home page, click the site you want. 2. On the Dashboard, click Search Traffic, and then click Links to Your Site. 3. Under who links the most, click more? 4. Click Download more sample links. If you click Download latest links, you'll see dates as well.
Here's a sample of a valid file: 5. # example.com removed most links, but missed these 6. http://spam.example.com/stuff/comments.html 7. http://spam.example.com/stuff/paid-links.html 8. # Contacted owner of shadyseo.com on 7/1/2012 to 9. # ask for link removal but got no response 10. domain:shadyseo.com
Upload a list of links to disavow:
Go to the disavow links tool page.
Select your website.
Click Disavow links. Click Choose file.
Google Hummingbird Algorithm and its Updates
“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.
Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.
Google Mobilegeddon Update (Mobile Friendly Update)
On April 21, 2015, Google will release a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
To Check if your website is mobile friendly or not please visit at: https://www.google.com/webmasters/tools/mobile-friendly/
Google Pigeon Update
Google Pigeon update is launched on July 24, 2014 for U.S. English results, the “Pigeon Update� is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.
Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.
In addition, Google said that this new algorithm improves their distance and location ranking parameters.
Google: EMD Update
The EMD Update — for “Exact Match Domain” — is a filter Google launched in September
2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught.
Google: Payday Update Launched on June 11, 2013 – the “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.
Google: Top Heavy Update Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.
Google: Pirate Update Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.
Google RankBrain Algorithm
October 26, 2015 - What Is RankBrain? RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results.
What Is Machine Learning? Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.
What Is Artificial Intelligence? True artificial intelligence, or AI for short, is where a computer can be as smart as a human being.
RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.
Google 2016 Updates AdWords Shake-up — February 23, 2016
Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches.
Unnamed Update — January 8, 2016 Multiple tracking tools reported historically-large rankings movement, which Google later confirmed as a "core algo update". Google officially said that this was not a Penguin update, but details remain sketchy.
2015 Updates RankBrain* — October 26, 2015
Panda 4.2 (#28) — July 17, 2015
Mobile Update AKA "Mobilegeddon" — April 22, 2015