Singapulah Restaurant Opens In London

A new restaurant in London sounds like a dream for any homesick Singaporean. On the menu are dishes such as laksa and bak chor mee. For dessert, there is colourful kueh lapis and kueh salat. Even the drinks are Singaporean. Diners can order kopi-C, made with Robusta coffee beans. And the cocktails are made with spirits from two home-grown companies.

Singapulah, a 100-seat restaurant that opened on February 15th on Shaftesbury Avenue in Soho, is a celebration of all things Singapore. The restaurant has the support of a slew of government agencies – Enterprise Singapore (EnterpriseSG), Singapore Brand Office, Singapore Tourism Board and Singapore Global Network.

Ms Jeannie Lim, EnterpriseSG’s assistant chief executive officer (lifestyle & consumer), says Britain is a key market of interest for Singapore food manufacturers because it is receptive to global cuisines and there is a growing demand for Singapore food products.

More than 60 per cent of sales generated by Singapore food manufacturers come from overseas, she adds. Britain is an attractive market also because its food and beverage industry generates a turnover of about US$310 billion (S$418 billion).

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