Brand Guidelines
orientbranding.com
Overview Who is this guide for? The brand guideline is for anyone who wants to use Carefood brand assets for advertising and marketing purposes. Purpose of the brand guideline These guidelines serves as a general rules when using Carefood brand. By following this guide, it will help to meet those standards of Carefood and protect the company trademarks. To make sure the brand is consistent and strong in value, this guide will help you meet those standards.
orientbranding.com
Master Logo The colors of the brand logo were chosen to reflect the product's freshness. And it's also an important part of the brand to bring the taste of nature to consumers.
orientbranding.com
Colour Usage The primary colour is the main colour of Carefarm mark. The reason of using single colour is because it should be the most prevalent on any design. Secondary colours is to use when you want to use againt the primary colour. For details or adding color to a document, white is used. Spot Colours It is best to print with spot colours for consistency across all printers. 4 - Colours Process When it is not cost-effective to print spot colours, use the 4-colour process. RGB This version is for all desktop and on-screen applications.
Primary Colours CMYK 87 45 78 49 RGB 18 71 52 PANTONE 3435C #0C4220
CMYK 88 33 100 25 RGB 118 107 55 PANTONE 349C #126B37
CMYK 30 0 74 0 RGB 187 216 109 PANTONE 366C #BBD86D
CMYK 2 30 95 0 RGB 248 184 38 PANTONE 7409C #F8B826
Secondary Colours
CMYK 0 0 0 0 RGB 255 255 255 #FFFFFF
orientbranding.com
Colour Variations Each effort should be made throughout all applications using the full colour design of the Carefood. The other variants can be used in situations where fewer colours need to be used. The black and white logo is the be used in engraving.
orientbranding.com
Coloured Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured, is preferred for most of the applications.
orientbranding.com
Black & White Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds.
orientbranding.com
Clearance Space & Minimum Size Clearance Space is the minimum area of space around the logo that must always be clear of any graphic element or text. It is defined to ensure that our logo is always communicated with clarity and maximum impact. Minimum Size of the logo ensures maximum clarity among all its brand elements. The horizontal format logo should not be reduced to anything more than what is stated.
Minimum Size : 35 mm
orientbranding.com
Logo Misuse It is critical that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended to be used as a definitive list. Always use sensible diecretion and adhere to the corporate brand guidelines when applying the logo.
DO NOT Add Strokes
DO NOT Change or swap colours
DO NOT Change Orientation
DO NOT Add Transparency Overlay
DO NOT Stetch or Alter
DO NOT Add Elements
orientbranding.com
Brand Application Logo will be applied on to these packaging.
DESIGNED BY:
orientbranding.com