BRAND GUIDELINES
orientbranding.com
Master Logo The logo is the signature of our brand. It communicates and reflects our brand qualities. Two versions of our logo have been created to be used acorss a variety of layouts. The horizontal signature is preferred for most applications. Use the stacked signature only when the width of the application format is very narrow. (e.g vertical banners) or when visibility of our brand is compromised.
PANTONE 3435C PROCESS COLOUR CODE: 85C 47M 71Y 44K RGB CODE: 38R 79G 73B
PANTONE 187C PROCESS COLOUR CODE: 8C 100M 100Y 10K RGB CODE: 222R 38G 40B
Pantone (PMS) – A colour standard, control, and quality requirement system recognised and accepted worldwide. Each colour describes its formulation (in percentages) for subsequent use by the printer. CMYK – Cyan, magenta, yellow, and black ink used in fourcolour process printing to achieve full-colour images or graphics. RGB – The values of the colours red, green, and blue used to make colours visible on screen, e.g. web, television. In this colour model, colour images are composed of red, greeen, and blue colour channels. Most computer displays and imageediting programmes use the RGB colour model.
orientbranding.com
Clearance Space & Minimum Size Clearance Space is the minimum area of space around the logo that must always be clear of any graphic element or text. It is defined to ensure that our logo is always communicated with clarity and maximum impact. Minimum Size of the logo ensures maximum clarity among all its brand elements. The horizontal format logo should not be reduced to anything more than what is stated. 35mm
Master Logo The logo is the signature of our brand. It communicates and reflects our brand qualities. Two versions of our logo have been created to be used acorss a variety of layouts. The horizontal signature is preferred for most applications. Use the stacked signature only when the width of the application format is very narrow. (e.g vertical banners) or when visibility of our brand is compromised.
PANTONE 3435C PROCESS COLOUR CODE: 85C 47M 71Y 44K RGB CODE: 38R 79G 73B
PANTONE 187C PROCESS COLOUR CODE: 8C 100M 100Y 10K RGB CODE: 222R 38G 40B
PANTONE 372C PROCESS COLOUR CODE: 19C 0M 56Y 0K RGB CODE: 216R 229G 142B
Pantone (PMS) – A colour standard, control, and quality requirement system recognised and accepted worldwide. Each colour describes its formulation (in percentages) for subsequent use by the printer. CMYK – Cyan, magenta, yellow, and black ink used in fourcolour process printing to achieve full-colour images or graphics. RGB – The values of the colours red, green, and blue used to make colours visible on screen, e.g. web, television. In this colour model, colour images are composed of red, greeen, and blue colour channels. Most computer displays and imageediting programmes use the RGB colour model.
orientbranding.com
orientbranding.com
Clearance Space & Minimum Size Clearance Space is the minimum area of space around the logo that must always be clear of any graphic element or text. It is defined to ensure that our logo is always communicated with clarity and maximum impact. Minimum Size of the logo ensures maximum clarity among all its brand elements. The horizontal format logo should not be reduced to anything more than what is stated.
35mm
orientbranding.com
Coloured Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured, horizontal logo on a white background is preferred for most of the applications. Use the other formats when the spacing of the logo is compromised.
Master Logo The logo is the signature of our brand. It communicates and reflects our brand qualities. Two versions of our logo have been created to be used acorss a variety of layouts. The horizontal signature is preferred for most applications. Use the stacked signature only when the width of the application format is very narrow. (e.g vertical banners) or when visibility of our brand is compromised.
PANTONE 3435C PROCESS COLOUR CODE: 85C 47M 71Y 44K RGB CODE: 38R 79G 73B
PANTONE 187C PROCESS COLOUR CODE: 8C 100M 100Y 10K RGB CODE: 222R 38G 40B
PANTONE 706C PROCESS COLOUR CODE: 0C 20M 5Y 0K RGB CODE: 252R 217G 223B
Pantone (PMS) – A colour standard, control, and quality requirement system recognised and accepted worldwide. Each colour describes its formulation (in percentages) for subsequent use by the printer. CMYK – Cyan, magenta, yellow, and black ink used in fourcolour process printing to achieve full-colour images or graphics. RGB – The values of the colours red, green, and blue used to make colours visible on screen, e.g. web, television. In this colour model, colour images are composed of red, greeen, and blue colour channels. Most computer displays and imageediting programmes use the RGB colour model.
orientbranding.com
orientbranding.com
Coloured Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured, horizontal logo on a white background is preferred for most of the applications. Use the other formats when the spacing of the logo is compromised.
Master Logo The logo is the signature of our brand. It communicates and reflects our brand qualities. Two versions of our logo have been created to be used acorss a variety of layouts. The horizontal signature is preferred for most applications. Use the stacked signature only when the width of the application format is very narrow. (e.g vertical banners) or when visibility of our brand is compromised.
PANTONE 3435C PROCESS COLOUR CODE: 85C 47M 71Y 44K RGB CODE: 38R 79G 73B
PANTONE 187C PROCESS COLOUR CODE: 8C 100M 100Y 10K RGB CODE: 222R 38G 40B
PANTONE 7401C PROCESS COLOUR CODE: 2C 8M 30Y 0K RGB CODE: 255R 238G 203B
Pantone (PMS) – A colour standard, control, and quality requirement system recognised and accepted worldwide. Each colour describes its formulation (in percentages) for subsequent use by the printer. CMYK – Cyan, magenta, yellow, and black ink used in fourcolour process printing to achieve full-colour images or graphics. RGB – The values of the colours red, green, and blue used to make colours visible on screen, e.g. web, television. In this colour model, colour images are composed of red, greeen, and blue colour channels. Most computer displays and imageediting programmes use the RGB colour model.
orientbranding.com
orientbranding.com
Coloured Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured, horizontal logo on a white background is preferred for most of the applications. Use the other formats when the spacing of the logo is compromised.
orientbranding.com
Black & White Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured, horizontal logo on a white background is preferred for most of the applications. Use the other formats when the spacing of the logo is compromised.
orientbranding.com
DO NOT distort the logo in any form
Logo Misuse It is critical that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended to be used as a definitive list. Always use sensible diecretion and adhere to the corporate brand guidelines when applying the logo.
DO NOT alter the colours within the logo
DO NOT rearrange the logo in any way
DO NOT outline or apply special effects to any part of the logo
DO NOT place the logo on a background that compromises it
DESIGNED BY:
orientbranding.com