Laya Brand Guidelines

Page 1

LAYA Visual Identity System 企业识别系统


Corporate Logo 企业标志

莱雅识别形象经过整体性的完整企划-定位,才能将其精神与理念以系统化的象徵性符号对外传播。导入企业品牌识别 系统能迅速塑造独特的形象与文化,而企业品牌标志乃识别系统之主轴,其为未来品牌价值累积及保护之要件,必需 有效地对外传达行业署性、核心价值及理念,为企业整体建立现代化且前瞻性的品牌形象。

©copyright 2011 designed by orientdesign.com.sg

01


Corporate Logo 企业标志

a

b

30mm

a. 为建立标志标准造形,使其无论於任何情況下,均不得改变原形,包括各部份比例、角度、筆劃粗細及間距等,以 保持专用造形之准确度及完整性,必須採用标准制图法绘制企业品牌标志。 b. 标准型縮小使用時宽度应大於(含)30cm

©copyright 2011 designed by orientdesign.com.sg

02


Corporate Logo 色彩运用 Horizontal lock up No objects should be placed within the clear zone boundary as depicted. This applies to the monochrome version and negative version as well. 为了更加清晰有效的传播品牌标志, 标志周围必须保持一个最小尺寸的空白空间,该空间称为限制区域,该区域内不 得出现任何字体,符号和其他图形元素。

©copyright 2011 designed by orientdesign.com.sg

03


Corporate Colours 色彩运用 Full Colour 全色 Corporate colours in this manual follow accordingly to the international Pantone Matching System (PMS), with Process equivalents illustrated below. Note that process colours do not always present accurate colour expression, hence it is advisable to use PMS inks for reproduction work whenever possible. To reinforce the vibrancy and strength of the corporate colours, it is recommended that the corporate logo should be used against a white or light background. 建立完整的企业品牌色彩系統,有助展現色彩的视觉效果與心理反應,以傳達企業的經營理念或產品內容。在实际運 用上,因塗裝材料及材质呈现上的不同,會造成色彩略為偏差,正確的使用方式為採用稳定性高的标准色料,並於每 次使用時,尽量符合企业标准指定色彩。

Logo in Pantone Colours(Gradients) 标准色

Logo in Process Colours(Gradients) 四色

Pantone BLUE 072 C C 100 M 90

Pantone BLUE 072 C C 100 M 90

Pantone 1788 C M 90 Y 65

Pantone 2995 C C 80 Y 5

Pantone 144 C M 60 Y 100

Pantone 2995 C C 80 Y 5

©copyright 2011 designed by orientdesign.com.sg

Pantone 1788 C M 90 Y 65

Pantone 144 C M 60 Y 100

04


Corporate Colours 色彩运用 Monochrome Single Colour 单色 Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The LAYA Brand may be reproduced in either single colour or revised single colour depending on the application and method of reproduction. 為了因应各种设计状况,企业品牌标志必需灵活应用各种标志色彩,以凸现视觉效果,本单元列出各种可運用之方 式,其余未列之色彩均不可使用。

Single Colour Logo on White Background

White Logo on Single Colour Background (Negative)

Pantone BLUE 072 C

White

©copyright 2011 designed by orientdesign.com.sg

05


Corporate Colours 色彩运用 Monochrome Gradients 单色渐变 Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The LAYA Brand may be reproduced in either single colour or revised single colour depending on the application and method of reproduction. 為了因應各種設計狀況,企業品牌標誌必須靈活應用各種標準色彩,以凸顯視覺效果,本單元列出各種可運用之方 式,其餘未列之色彩均不可使用

K 100

K 65

©copyright 2011 designed by orientdesign.com.sg

06


Corporate Colours 色彩运用 Monochrome Single Black 单色黑白 Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The LAYA Brand may be reproduced in either single colour or revised single colour depending on the application and method of reproduction. 建立完整的企业品牌色彩系統,有助展現色彩的视觉效果與心理反應,以傳達企業的經營理念或產品內容。在实际運 用上,因塗裝材料及材质呈现上的不同,會造成色彩略為偏差,正確的使用方式為採用稳定性高的标准色料,並於每 次使用時,尽量符合企业标准指定色彩。

Black Logo on White Background

White Logo on Black Background (Negative)

K 100

White

©copyright 2011 designed by orientdesign.com.sg

07


LAYA Corporate Stationery 企业文具用品


Stationery 企业文具 Namecard 名片 front

Japanese version namecard 5mm

梁伟明

手机

电子邮件

William Liang

HP 1370 283 8168

william2006@laya.com.cn

总经理

PRESIDENT

MAN AG I N G DIRE C TO R

梁伟明

携帯電話

E-メール

William Liang

HP 1370 283 8168

william2006@laya.com.cn

社長 PRESIDENT

マネージ MANAGING ャ DIRECTOR

10mm

50mm

总裁

10mm

5mm

5mm

5mm

90mm 5mm

の電話

梁伟明

手机

电子邮件

William Liang

HP 1370 283 8168

william2006@laya.com.cn

总经理

CHAIRMAN

MAN AG I N G DIRE C TO R

Tel 0757 2229 3888

ファックス

Fax 0757 2229 1160

広東省佛山市順徳俊山工業区 Shunfengshan Industrial Zone Shunde Foshan Guangdong China

50mm

董事长

10mm

5mm

5mm

5mm

広東省のロレアルケミカル株式会社

Guangdong Laya Chemicals Co., Ltd

10mm

WWW.LAYA .COM .CN

アジアエアロゾル リーダー

The Leader in Aerosol Industry

90mm

back

5mm

5mm

电话

Tel 0757 2229 3888

5mm

传真

Fax 0757 2229 1160

广东佛山顺德顺峰山工业区 Shunfengshan Industrial Zone Shunde Foshan Guangdong China

广东莱雅化工有限公司

Guangdong Laya Chemicals Co., Ltd

10mm

W W W. L AYA . COM . C N

成为亚洲气雾 剂行业的领航者

The Leader in Aerosol Industry

Size: 90mm(w) x 60mm(h) Color: 4 Process x 4 Process Paper: Art Card 300gsm Finishing: Matt Lamination on both sides LAYA Corporate Identity ©copyright 2011

08


Stationery 企业文具 C4 Envelope 信封

电话

传真

Tel 0757 2229 3888

Fax 0757 2229 1160

广东佛山顺德顺峰山工业区 Shunfengshan Industrial Zone Shunde Foshan Guangdong China

Integrity Partnership Innovation

Integrity Partnership Innovation

LAYA Corporate Identity ©copyright 2011

电话

传真

Tel 0757 2229 3888

Fax 0757 2229 1160

广东佛山顺德顺峰山工业区 Shunfengshan Industrial Zone Shunde Foshan Guangdong China WWW.LAYA .COM .CN

邮政编码:

09


Stationery 企业文具 Letterhead 信纸

电话

传真

Tel 0757 2229 3888

Fax 0757 2229 1160

广东佛山顺德顺峰山工业区 Shunfengshan Industrial Zone Shunde Foshan Guangdong China

Integrity Partnership Innovation

LAYA Corporate Identity ©copyright 2011

10


Stationery 企业文具 Lanyard 系索

姓名:

照片

照片

工作证

临时出入证

职务:

单位: 工号:

姓名:

Clear holder

单位: 日期:

日期:

照片 工作证 姓名:

职务:

单位: 工号:

工作证 姓名:

职务:

单位: 日期:

LAYA Corporate Identity ©copyright 2011

工号:

日期:

11


Stationery 企业文具

WW W.L AYA .COM .CN

CD & Case CD与盒子

www.laya.com.cn

LAYA Corporate Identity ©copyright 2011

12


Stationery 企业文具 Flag 企业旗

LAYA Corporate Identity ©copyright 2011

13


Stationery 企业文具 Note Pad 记事本

www.laya.com.cn

ww

w.l aya .co m

.cn

LAYA Corporate Identity ©copyright 2011

14


Stationery 企业文具 Document Envelope 文件袋,档案袋

www.laya.com.cn

www.laya.com.cn

档案袋

文件袋

编号

名称

件数

页数

名字 Name 编号 Number 内容 Content 件数 Amount

LAYA Corporate Identity ©copyright 2011

15


Stationery 企业文具 Bulletin Board 公告栏

公告栏

Bulletin Board

LAYA Corporate Identity ©copyright 2011

16


Stationery 企业文具 Utensils 餐具

纸杯

茶杯

杯垫

LAYA Corporate Identity ©copyright 2011

17


Stationery 企业文具 Office Stationery 票据

材料收料/报检/ 进仓单 No:

日期:

请假单

日期:

LAYA Corporate Identity ©copyright 2011

签名:

18


Uniform 企业制服 Production Crew Uniform 技术人员夏季制服

Supervisor level Light grey with blue stripe and collar lining Dark colored bottoms

Staff Light grey with orange stripe and collar lining Dark colored bottoms

Sewn logo patch

Inner button Blue stripe

LAYA Corporate Identity ©copyright 2011

19


Uniform 企业制服 Production Crew Winter Uniform 技术人员冬季制服

Supervisor level Light grey with blue stripe and collar lining Dark colored bottoms

Staff Light grey with orange stripe and collar lining Dark colored bottoms

Sewn logo patch

Inner button Blue stripe

Black protective shoes

LAYA Corporate Identity ©copyright 2011

20


Uniform 企业制服 Production Crew Uniform 包装人员夏季制服

Manager level Grey with blue collar and blue side trims Dark colored bottoms

Salesperson Grey with blue collar and orange side trims Dark colored bottoms

Inner button Sewn logo patch

Black protective shoes

LAYA Corporate Identity ©copyright 2011

21


Uniform 企业制服 Production Crew Winter Uniform 包装人员冬季制服

Supervisor level Grey with blue collar and blue side trims Dark colored bottoms

Production crew Grey with blue collar and orange side trims Dark colored bottoms

Inner button Sewn logo patch

Black protective shoes

LAYA Corporate Identity ©copyright 2011

22


Uniform 企业制服 Security 保安制服

Front Black polo shirt Black bottoms

Back

Inner button

保安 SEC

Sewn logo patch

U RITY

SECURITY 保安

Black belt with gold buckle

Black leather shoes

LAYA Corporate Identity ©copyright 2011

23


Uniform 企业制服 Security 保安冬季制服

Front Black polo shirt Black bottoms With additional windbreaker

保安 SEC TY U RI 保安 SEC

LAYA Corporate Identity ©copyright 2011

U RITY

24


Uniform 企业制服 Security sewn uniform patches 保安徽章

S

85mm

保安 Y EC T I UR

Round patch to be sewn onto left chest of the polo shirt. Gold string on black patch.

85mm

40mm

Rectangle patch to be sewn onto left sleeve of the polo shirt. Gold string on black patch.

85mm

LAYA Corporate Identity ©copyright 2011

25


Uniform 企业制服 Lab Personel Shirt 实验室制服

White robe with sewn logo on left chest pocket. Light grey pants

LAYA Corporate Identity ©copyright 2011

26


Uniform 企业制服 Sales/Managment Personel Shirt 办公室制服

Male White shirt with sewn logo on left chest. Light grey pants

LAYA Corporate Identity ©copyright 2011

Female White shirt with sewn logo on left chest. Light grey pants

27


Stationery 企业文具 Umbrella 太阳伞

LAYA Corporate Identity ©copyright 2011

28


Stationery 企业文具 Goodie Bag 礼袋

W W W. L AYA . CO M . C N

成为亚洲气雾剂行业的领航者

LAYA Corporate Identity ©copyright 2011

W W W. L AYA . CO M . C N

诚信,共赢,创新

29


Stationery 企业文具 Calendar 日历,挂历

W W W. L AYA . CO M . C N

2012日历

2012 Calendar

2012日历

2012 Calendar

LAYA Corporate Identity ©copyright 2011

30


LAYA Corporate Font 企业字体


Typography 企业字体 English Font - header 英文字体 Typeface are a unique representation of style and personality. Consistent use of typfaces contributes to the effectiveness of LAYA corporate expression. This typefaces are recommended typefaces for all kinds of LAYA Product Brand prints & collaterals.

Dax light Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Dax regular Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Dax medium Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Dax condensed light Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Dax condensed regular Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Dax condensed medium Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

English Font - body text 英文字体 Arial regular Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Arial bold

Aa bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

LAYA Corporate Identity ©copyright 2011

30


Typography 企业字体 Chinese Font 中文字体 Typeface are a unique representation of style and personality. Consistent use of typfaces contributes to the effectiveness of LAYA corporate expression. This typefaces are recommended typefaces for all kinds of LAYA Product Brand prints & collaterals.

方体黑体简体 这是一段示范文字 这是一段示范文字 这是一段示范文字 这是一段示范文字

方体大黑简体 这是一段示范文字 这是一段示范文字 这是一段示范文字 这是一段示范文字

方体超粗黑简体 这是一段示范文字 这是一段示范文字 这是一段示范文字 这是一段示范文字

LAYA Corporate Identity ©copyright 2011

31


LAYA Corporate Print Guidelines 企业设计指导


Print Guidelines 设计指导 Ad Guideline A4 Portrait 广告设计指导

Brand bar 1:8 Innovation Sparks Ingenuity

Title bar 1:8

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ultrices quam in tortor ullamcorper faucibus. In dignissim, ante vitae blandit consectetur, nisl tellus molestie sem, nec gravida odio felis nec purus. Sed imperdiet quam in est sodales pharetra. Integer orci risus, rhoncus posuere tempor sit amet, fringilla at ligula. Nulla semper tincidunt arcu id tristique. Nunc accumsan, urna sed ullamcorper vehicula, mauris purus mollis leo, quis tincidunt mi ligula in enim. Nam vulputate semper placerat. Quisque venenatis nunc a arcu posuere dignissim. Nulla facilisi. Proin scelerisque auctor elementum. Integer tellus

Company name and address1:8

massa, rutrum quis molestie vel, bibendum posuere purus. Vivamus nec mi massa, in laoreet ipsum. Pellentesque dictum sapien eu erat molestie lacinia.

Quisque condimentum dolor id felis porta

Quisque condimentum dolor id felis porta

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ultrices quam in tortor ullamcorper faucibus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ultrices quam in tortor ullamcorper faucibus.

Integrity Partnership Innovation

Integrity Partnership Innovation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ultrices quam in tortor ullamcorper faucibus. In dignissim, ante vitae blandit consectetur, nisl tellus molestie sem, nec gravida odio felis nec purus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ultrices quam in tortor ullamcorper faucibus. In dignissim, ante vitae blandit consectetur, nisl tellus molestie sem, nec gravida odio felis nec purus.

Sed imperdiet quam in est sodales pharetra. Integer orci risus, rhoncus posuere tempor sit amet, fringilla at ligula. Nulla semper tincidunt arcu id tristique. Nunc accumsan, urna sed ullamcorper vehicula,

Sed imperdiet quam in est sodales pharetra. Integer orci risus, rhoncus posuere tempor sit amet, fringilla at ligula. Nulla semper tincidunt arcu id tristique. Nunc accumsan, urna sed ullamcorper vehicula,

mauris purus mollis leo, quis tincidunt mi ligula in enim. Nam vulputate semper placerat. Quisque venenatis nunc a arcu posuere dignissim. Nulla facilisi. Proin scelerisque auctor elementum. Integer tellus

mauris purus mollis leo, quis tincidunt mi ligula in enim. Nam vulputate semper placerat. Quisque venenatis nunc a arcu posuere dignissim. Nulla facilisi. Proin scelerisque auctor elementum. Integer tellus

massa, rutrum quis molestie vel, bibendum posuere purus. Vivamus nec mi massa, in laoreet ipsum. Pellentesque dictum sapien eu erat molestie lacinia.

massa, rutrum quis molestie vel, bibendum posuere purus. Vivamus nec mi massa, in laoreet ipsum. Pellentesque dictum sapien eu erat molestie lacinia.

LAYA Corporate Identity ©copyright 2011

37


Print Guidelines 设计指导 Ad Guideline Landscape 广告设计指导

Brand bar 1:8

Title bar 1:8

Company name and address1:8

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ultrices quam in tortor ullamcorper faucibus. In dignissim, ante vitae blandit consectetur, nisl tellus molestie sem, nec gravida odio felis nec purus. Sed imperdiet quam in est sodales pharetra. Integer orci risus, rhoncus posuere tempor sit amet, fringilla at ligula. Nulla semper tincidunt arcu id tristique. Nunc accumsan, urna sed ullamcorper vehicula, mauris purus mollis leo, quis tincidunt mi ligula in enim. Nam vulputate semper placerat. Quisque venenatis nunc a arcu posuere dignissim. Nulla facilisi. Proin scelerisque auctor elementum. Integer tellus massa, rutrum quis molestie vel, bibendum posuere purus. Vivamus nec mi massa, in laoreet ipsum. Pellentesque dictum sapien eu erat molestie lacinia.

Quisque condimentum dolor id felis porta

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ultrices quam in tortor ullamcorper faucibus.

Integrity Partnership Innovation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ultrices quam in tortor ullamcorper faucibus. In dignissim, ante vitae blandit consectetur, nisl tellus molestie sem, nec gravida odio felis nec purus. Sed imperdiet quam in est sodales pharetra. Integer orci risus, rhoncus posuere tempor sit amet, fringilla at ligula. Nulla semper tincidunt arcu id tristique. Nunc accumsan, urna sed ullamcorper vehicula, mauris purus mollis leo, quis tincidunt mi ligula in enim. Nam vulputate semper placerat. Quisque venenatis nunc a arcu posuere dignissim. Nulla facilisi. Proin scelerisque auctor elementum. Integer tellus massa, rutrum quis molestie vel, bibendum posuere purus. Vivamus nec mi massa, in laoreet ipsum. Pellentesque dictum sapien eu erat molestie lacinia.

LAYA Corporate Identity ©copyright 2011

38


Print Guidelines 设计指导 Outdoor Banner 户外广告设计指导

Brand bar 1:3

W W W. L A Y A . C O M . C N

Title bar 2:3

W W W. L AYA . C O M . C N

按章监督严是爱 违章不管宽是害

LAYA Corporate Identity ©copyright 2011

39


Print Guidelines 设计指导 Product Catalogue 商品目录设计指导

Products

34

Automobile Care Products Donec rutrum metus egestas lorem ultricies dapibus. Sed sodales turpis vel nisi tempor iaculis. Ut orci lacus, aliquam vitae consequat eu, varius in nunc. Praesent sed semper nunc. Nulla ultricies adipiscing tellus egestas laoreet. Nunc est nisi, eleifend eget lacinia a, elementum a nunc. Suspendisse neque erat, blandit et luctus a, tristique vel neque. Nunc eget libero ut quam sagittis tempor. Integer aliquam lacinia ipsum id placerat. Curabitur lacus mi, adipiscing id congue et, ultricies at ante. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Phasellus ac est et nulla mattis vulputate pellentesque ac nunc.

Anti-cooling Fluid Nunc est nisi, eleifend eget lacinia a, elementum a nunc. Suspendisse neque erat, blandit et luctus a, tristique vel neque. Nunc eget libero ut quam sagittis tempor. Integer aliquam lacinia ipsum id placerat. Curabitur lacus mi, adipiscing id congue, ultricies at ante. Class aptent taciti sociosqu ad litora torquent per conubia nostra, mar himenaeos. Phasellus ac est et nulla matti. ac nunc. Aliquam cursus varius.

Super Retarder Nunc est nisi, eleifend eget lacinia a, elementum a nunc. Suspendisse neque erat, blandit et luctus a, tristique vel neque. Nunc eget libero ut quam sagittis tempor. Integer aliquam lacinia ipsum id placerat. Curabitur lacus mi, adipiscing id congue et, ultricies at ante. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Phasellus ac est et nulla mattis vulputate pellentesque aca.

Super Retarder Nunc est nisi, eleifend eget lacinia a, elementum a nunc. Suspendisse neque erat, blandit et luctus a, tristique vel neque. Nunc eget libero ut quam sagittis et, ultricies at ante. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Phasellus ac est et nulla mattis vulputate pellentesque ac nunc. Aliquam cursus varius sagittis.

LAYA Corporate Identity ©copyright 2011

40


LAYA Corporate Branding 企业品牌建设


Branding 品牌建设 Vision 愿景

Vision愿景 W W W. L AYA . CO M . C N

成为亚洲气雾剂行业的领航者

istockphoto code: 000014618329 url: http://www.istockphoto.com/stock-photo-14618329-sailing.php

LAYA Corporate Identity ©copyright 2011

41


Branding 品牌建设 Position 定位

Position定位 W W W. L AYA . CO M . C N

通过技术和服务提升达至目标

shutterstock code: 43792207 url: http://www.shutterstock.com/pic.mhtml?id=43792207

LAYA Corporate Identity ©copyright 2011

42


Branding 品牌建设 Promises 承诺

Promises承诺 W W W. L AYA . CO M . C N

最好的质量和全方位的服务

shutterstock code: 66992149 url: http://www.shutterstock.com/pic.mhtml?id=66992149

LAYA Corporate Identity ©copyright 2011

43


Branding 品牌建设 Value 价值

Value价值 W W W. L AYA . CO M . C N

诚信,共赢,创新

istockphoto code: 000017026598 url: http://www.istockphoto.com/stock-photo-17026598-holding-the-sky.php

LAYA Corporate Identity ©copyright 2011

44


Branding 品牌建设 Personality 个性

Personality个性 W W W. L AYA . CO M . C N

人性化管理

shutterstock code: 73258489 url: http://www.shutterstock.com/pic.mhtml?id=73258489

LAYA Corporate Identity ©copyright 2011

45


Branding 品牌建设 Mission 使命

Mission使命 W W W. L AYA . CO M . C N

为公司,客户和员工创造价值

istockphoto code: 000010008410 url: http://www.istockphoto.com/stock-photo-10008410-together.php

LAYA Corporate Identity ©copyright 2011

46


LAYA Corporate Environmental Graphics 导向符号


Environmental Graphic 导向符号 Department Signage

市场策划部

销售经营部

Marketing Department

Sales Department

市场策划部 Marketing Department

LAYA Corporate Identity ©copyright 2011

47


Environmental Graphic 导向符号 Room Signage

销售经营部

Marketing Department

经理办公室

销售经营部

Manager Office

Sales Department

经理办公室

Manager Office

销售经营部

Sales Department

经理办公室

LAYA Corporate Identity ©copyright 2011

Manager Office

48


Environmental Graphic 导向符号 Exterior Design - Outdoor Signage 大门标示 X 0.15X

0.25X

0.3X

0.3X

0.4Y

0.14Y 0.13Y 0.13Y

喷漆在铝字, 厚度约30mm

橙色汽车烤漆在铝板, 厚度约3mm

0.085Y

橙色汽车烤漆在铝板, 厚度约20mm

0.4Y

0.085Y

Y

广东莱雅化工有限公司

0.085Y 0.06Y

Guangdong Laya Chemicals Co. Ltd

铝板字体白色喷漆, 厚度约3mm

0.085Y

0.2Y

0.25X

0.07X

0.48X

0.07X

0.13X

X

平面

LAYA Corporate Identity ©copyright 2011

侧面

49


Interior Design 室内设计 Interior Design - Reception 柜台室内柜台设计

LAYA Corporate Identity ©copyright 2011

50


Interior Design 室内设计 Exterior Design - Outdoor Signage

LAYA Corporate Identity ©copyright 2011

51


Environmental Graphic 导向符号 Department Signage

Welcome

欢迎光临

22cm

销售经营部 Sales department

销售经营部 ii Sales department ii

145cm

195cm

市场策划部 Market department

P

市场策划部 ii Market department ii

LAYA Corporate Identity ©copyright 2011

22cm

WWW.LAYA.COM.CN

52


Environmental Graphic 导向符号 Outdoor Advertising 宣传栏

W W W. L AYA . CO M . C N

为公司,客户和员工创造价值

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus euismod, tellus quis congue tincidunt, augue lectus pulvinar magna, ultricies facilisis velit ipsum sollicitudin tortor. Aliquam sodales, urna et facilisis gravida, risus massa hendrerit ante, sit amet placerat mauris massa sit amet sem.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus euismod, tellus quis congue tincidunt, augue lectus pulvinar magna, ultricies facilisis velit ipsum sollicitudin tortor. Aliquam sodales, urna et facilisis gravida, risus massa hendrerit ante, sit amet placerat mauris massa sit amet sem.

White paint on steel/wood, matt finish. *Refer to LAYA Corporate Branding & LAYA Print Guidelines.

LAYA Corporate Identity ©copyright 2011

53


Interior Design 室内设计 Exterior Design - Outdoor Signage & Glass Door Sticker

Glass door sticker, 1C printing on transparent tape.

LAYA Corporate Identity ©copyright 2011

54


Interior Design 室内设计 Interior Design - Reception 柜台室内设计

Q 0.27Y

0.46Y

0.27Y

0.4Y

Z

0.2Y

四色印贴纸,粘贴在压透明克立制字体上, 厚度约1CM。

0.4Y

四色印刷贴纸不亮面, 粘贴在硬板,然后包在前台。 0.9Y

Y

每一面都用同样白成分的贴纸, 包成白色。

0.1Y

LAYA Corporate Identity ©copyright 2011

55


Interior Design 室内设计 Awards Display Cabinet 奖相陈列橱柜

四色印刷贴纸不亮面, 粘贴在硬板。

我们的荣耀 Our Pride

Pantone 2995C 40%

LAYA Corporate Identity ©copyright 2011

56


Environmental Graphic 导向符号 Interior Signage 室内导向系统

5F 4F 3F 2F 1F

四色印墙纸

Director’s Office 总经理办公室 Conference Room 2 会议厅 2

Human Resource Department 人事部 Account & Finance Department 财经部 Gym 保健室

橙色汽车烤漆在铝板, 厚度约3mm 橙色汽车烤漆在铝板, 厚度约20mm

Conference Room 2 会议厅 2 Sales & Marketing Deparment 财经部 Communication Department 设计部

Conference Room 2 会议厅 2 Sales & Marketing Deparment 财经部 Communication Department 设计部

Conference Room 1 会议厅 1 Research & Development Department 研发部 Gym 保健室

Lobby 大厅 Showroom 陈列室 Guests Room 贵宾接待处

白色压克立字

2F

机器

Conference Room 2 会议厅 2 Sales & Marketing Deparment 财经部 Communication Department 设计部

非工作人员勿接触

LAYA Corporate Identity ©copyright 2011

57


Environmental Graphic 导向符号 Information Shelf 资料架

170cm

LAYA Corporate Identity ©copyright 2011

58


Environmental Graphic 导向符号 Information Board 公司机构平面图

LAYA Corporate Identity ©copyright 2011

59


LAYA Corporate Art Direction 企业设计造型


Art Direction 设计造型 Photographs Styling 摄影造型 People #1 Ground Staff

LAYA Corporate Identity ©copyright 2011

People #2 Management Staff

33


Art Direction 设计造型 Conceptual Images 企业概念呈现图

Leadership

Creating Value

Partnership Progress

LAYA Corporate Identity ©copyright 2011

34


Art Direction 设计造型 Conceptual Images 企业概念呈现图

Inovation

LAYA Corporate Identity ©copyright 2011

Integrity

35


Art Direction 设计造型 Conceptual Images 企业概念呈现图

LAYA Corporate Identity ©copyright 2011

36


LAYA Corporate Packaging 包装

W W W. L AYA . CO M . C N


Packaging 包装 Tester Product Label 试用产品标签

试用产品 Tester Product

试用产品 Tester Product

W W W. L AYA . CO M . C N

试用产品

LAYA Corporate Identity ©copyright 2011

60


Packaging 包装 Packaging One 周转箱

广东莱雅化工有限公司

WWW.LAYA .COM .CN

LAYA Corporate Identity ©copyright 2011

61


Packaging 包装 Packaging Two 集装箱

WWW.LAYA .COM .CN

WWW.LAYA .COM .CN

WWW.LAYA .COM .CN

WWW.LAYA .COM .CN

LAYA Corporate Identity ©copyright 2011

62


Packaging 包装 VIP Tester Pack VIP试用配套箱

VIP Tester Pack Instructions Suspendisse eu nunc ante, quis scelerisque dui. Quisque quis tempor lectus. Fusce tellus arcu, blandit at consequat sed, ornare vel elit Suu, blandit at consequat sed, ornare vel elit.

Suspendisse eu nunc ante, quis scelerisque dui. Quisque quis tempor lectus. Fusce tellus arcu, blandit at consequat sed, ornare vel elit Suspendisse eu nunc ante, quis scelerisque dui. Quisque quis te\ usce tellus arcu, blandit at consequat sed, ornare vel elit..Suspendisse eu nunc ante, quis scelerisque dui. Quisque quis tempor lectus. Fusce arcu, blandit at consequat sed, ornare vel elit.

W W W. L AYA . COM . C N

Side B

Front

VIP 试用配套 示范文字 示范文字,才能将其精神与理念以系统 化的象徵性符号对外传播。导入企为企 业整体建立现代化且前瞻性的品牌形象 示范文字,才能将其精神与理念以系统 化的象徵性符号对外传播。导入企为企 业整体建立现代化且前瞻性的品牌形象 .

示范文字,才能将其精神与理念以系统化的象徵性 符号对外传播。导入企为企业整体建立现代化且前 瞻性的品牌形象.

示范文字,才能将其精神与理念以系统化的象徵性 符号对外传播。导入企业品牌识别系统能迅速塑造 独特的形象与文化,而企业品牌标志乃识别系统之 主轴,其为未来品牌价值累积及保护之要件,必需 有效地对外传达行业署性、核心价值及理念,为企 业整体建立现代化且前瞻性的品牌形象。

W W W. L AYA . COM . C N

Back

LAYA Corporate Identity ©copyright 2011

Side A

63


Packaging 包装 VIP Paper Bag 纸袋

W W W. L AYA . CO M . C N

成为亚洲气雾剂行业的领航者

LAYA Corporate Identity ©copyright 2011

W W W. L AYA . CO M . C N

诚信,共赢,创新

64


Packaging 包装 VIP Tote 环保袋

W W W. L AYA . CO M . C N W W W. L AYA . CO M . C N

Option 1 Reversed white logo on blue bag with orange lining.

Option 2 Full color logo on white bag with blue lining.

Pantone blue 072 C

Pantone blue 072 C

Pantone 144 C

LAYA Corporate Identity ©copyright 2011

Pantone 144 C

Pantone 2955 C

Pantone 144 C

65


LAYA Corporate Digital Media 数码媒体


Media 媒体 Website 网站

English | Chinese

Home | Overview | Products | Technology | Market | News | Order | Vacancy | Service | Contact Us Links China Pack Net China Pack Commercial Net China Can-making Net more...

Welcome to Laya - One of the largest Aerosol OEM Manufacturing center in Asia.

Contact Us Contact Us Send Messages more...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis dignissim lacinia suscipit. Mauris lacinia ante id lacus gravida ultrices. Etiam lobortis dolor vitae quam consectetur laoreet. Nulla quis massa libero. Donec tempus, est ac fermentum pharetra, erat quam facilisis orci, vel tristique purus tortor quis nulla. Phasellus scelerisque interdum fringilla. Nullam tristique dolor non quam aliquet vel varius nibh fringilla. sollicitudin sed. Nam non lectus tortor, erat quam facilisis orci, vel tristique purus tortor quis nullctus tortor, erat quam facilisis orci.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis dignissim lacinia suscipit. Mauris lacinia ante id lacus gravida ultrices. Etiam lobortis dolor vitae quam consectetur laoreet. Nulla quis massa libero. Donec tempus, est ac fermentum pharetra, erat quam facilisis orci, vel tristique purus tortor quis nulla. Phasellus scelerisque interdum fringilla. Nullam tristique dolor non quam aliquet vel varius nibh fringilla. In pulvinar mattis lectus, et condimentum nibh sollicitudin sed. Nam non lectus tortor, erat quam facilisis orci, vel tristique purus tortor quis nulla.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis dignissim lacinia suscipit. Mauris lacinia ante id lacus gravida ultrices. Etiam lobortis dolor vitae quam consectetur laoreet. Nulla quis massa libero. Donec tempus, est ac fermentum phlerisque interdum fringilla. Nullam tristique dolor non quam aliquet vel varius nibh fringilla. In pulvinar mattis lectus, et condimentum nibh sollicitudin sed. Nam non lectus tortor, erat quam facilisis orci, vel tristique purus tortor quis nulla.

Copyright©2011. Guangdong Laya Chemical Co. Ltd. Shunfengshan Industrial Zone, Shunde, Foshan, Guangdong, China. Tel: 0757-22293888 Fax: 0757-22291160 Mail: info@laya.com.cn

LAYA Corporate Identity ©copyright 2011

66


Media 媒体 Powerpoint Slide

Integrity Partnership Innovation

Title 标题 Bodycopy 文字

LAYA Corporate Identity ©copyright 2011

67


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.