BR A
ND
GUIDE
L IN
ES
MASTER LOGO
PRIMARY ELEMENTS KAMP
KA M
KAMP
OT
GREEN P
P EP
ER
OT
PO
GREEN
P PE
T RED P
P EP
PER
Labels are differentiated by colours. Typeface: CopperPlate Regular
ER
Logo should not be presented without the golden texture as it enhances luxurious brand character and service.
SECONDARY ELEMENTS Map
This features the trading route of the Spice islands. It evokes a sense of quality and time-honoured trust as it showcased Maluka’s venture to find only the finest spices.
Kraft Paper & Dusty Texture
To create the look of a trader’s map, it had to look worn out. Overlaying the dusty texture on top of the Kraft paper is key.
Kraft paper: Transparency: Normal 80% Dusty Texture: Transparency: Normal 30%
Logo Misuse:
KAMP
OT
E GREEN P
PP
ER
DO NOT distort or redraw our logo
KA M
PO
T GREEN PEP
PE
R
DO NOT Change the typeface of product name
It is essential that the logo is always implemented correctly and consistently. The incorrect examples use sensible discretion and adhere to the corporate brand guidelines when applying the logo.
KAM P
OT
E GREEN P
PP
ER
DO NOT use the logo without its Golden Texture
KAMP
OT
GREEN PE
PP
ER
DO NOT alter the proportions of the logo
KAM P
OT
E GREEN P
PP
ER
DO NOT alter the colours of the logo
MALUKA PACKAGING
Content Typeface: Barlow is the content typeface for Maluka and should be used in all content (eg. company story) to project a consistent visual identity. This font has been chosen for: (i) Its rounded and geometric letters that
Barlow
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
balance between trustworthy and approachable, adhering to Maluka’s brand character. (ii) Its versatility. Barlow comes in 8 different weights, with additional italic
Thin Thin Italic
ExtraLight ExtraLight Italic
Regular Italic
Medium Medium Italic
SemiBold Semibold Italic
Bold Bold Italic
Extrabold Extrabold Italic
Black Black Italic
versions, suitable from heading to body copy. (iii) Barlow is a typeface under Google Fonts, making it available for web and mobile communications as well, in addition to print.
Content Typeface
BRAND TYPEFACE: Copperplate is the corporate typeface for Maluka and should be used in all forms of Company information. This font has been chosen for: (i) Its wide and geometric letters that balance between romantic and luxurious, adhering to Maluka’s brand character.
COPPERPLATE
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog
(ii) Its versatility. Copperplate comes in 3 different weights. (iii) Copperplate is a typeface under Google Fonts, making it available for web and mobile communications as well, in addition to print.
Brand Typeface
Light
Regular
Bold
TH
ANK YOU
!
DESIGNED BY
www.orientbranding.com © copyright 2017