S A L Z WO RTH A S S E T M A N AG E M E NT P TE LTD B R A N D G U I D E LI N E S V 1 .0
SALZWORTH BRAND GUIDELINES V 1.0
1 . 0 F O R E W O R D & R AT I O N A L E
1.0 FOREWORD
01
RATIONALE
Welcome to the Salzworth Asset Management Pte
The red and white colors represents Austrian,
Ltd Brand Guidelines at a glance.
Singaporean and Japanese heritages; illustrating Salzworth’s pride, knowledge and experience in the
Our brand is more than our logo. It is a design
investments across continents.
scheme made up of a number of core elements and guiding principles that combine to create a
The symbol “W” forms the convergence of two “V"s,
distinctive look and feel that is immediately
which symbolizes the partnership forged between
recognizable as Salzworth Asset Management
Salzworth and its clients. The synergy is thus made
Pte Ltd.
possible by Salzworth’s vigilant foresight, resulted in precise projection on optimum returns from
These guidelines will help you to familiarize with the
investments.
core brand elements to assist you in designing and producing dynamic and powerful communications
The intersection of the letter ”W” forms a red “V" ,
with a degree of flexibility. In addition, to ensure the
which emphasizes Salzworth’s triumphs in the field
communication of the brand value and message is
from rich experiences and reliability to ensure its
consistent amongst our partners, vendors, and other
partnership with its clients establishes an assuring
third parties, this is an official brand guidelines,
win-win formula to success.
which contain information and resources to ensure all brand applications remain relevant within the
The red diverging rays represents the abundance
Salzworth brand identity guidelines.
and wealth from Salzworth’s strategic investments. The whole symbol also depicts a royal crown; to illustrate Salzworth’s positioning above its competitors with regards to its acute comprehension in the cultures, market demands and investment opportunities between the East and West. The logotype projects a modern, forthcoming, however humanistic approach to depict Salzworth’s commitment in the profession, comprehension of the global changing trends and opportunities as well as fulfilling client’s needs and demands.
SALZWORTH BRAND GUIDELINES V 1.0
1 . 0 F O R E W O R D & R AT I O N A L E
SWIFT, PRECISION, FORESIGHT, FORGING PARTNERSHIP
AUSTRIAN HERITAGE
PRECIOUS, WEALTH, EXQUISITE
CONFIDENCE, ASSURANCE
SALZWORTH BRAND GUIDELINES V 1.0
2 . 0 C L E A R S PAC E
2.0 CLEAR SPACE
03
The version below (left) should be the default format
The version below (right) should be applied when the “W�
whenever the Salzworth logo is applied. It should not be
letter is standalone. It should not be reduced to anything
reduced to anything less than its 30mm minimum size.
less than its 10mm minimum size.
Always ensure that any application of the logo respects its
Always ensure that any application of the symbol respects
clearance space, free from any graphic elements or text.
its clearance space, free from any graphic elements or text.
x
x
x x x
x
20mm
10mm
SALZWORTH BRAND GUIDELINES V 1.0
2 . 0 C L E A R S PAC E
This version is the logo without the tagline. It should not be reduced to anything more than its 20mm minimum size. Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.
x
x
x
20mm
04
SALZWORTH BRAND GUIDELINES V 1.0
3 . 0 C O R P O R AT E C O L O R S
3.0 CORPORATE COLORS 05
3.1 Full Color
Pantone, CMYK and RGB reproduction files of the full-color logo are available for specific application requirements. When reproduction constraints prevent the use of the primary full-color Salzworth logo, use one of the alternative greyscale or black & white versions on the facing page. Note: As one of our most important assets, the logo must always appear as shown on this page or in one of the color variations described in these guidelines. Never attempt to redraw or rescale the logo or add other graphic elements to its presentation. Do not extract any of the graphic elements contained in the logo to use separately.
SPOT
Pantone 186 Pantone 424
PROCESS
C10 M100 Y90 K5 K70
SCREEN
R207 G10 B44
• Corporate Collaterals • Wayfinding • Silkscreening
• Brochure • Direct Mailer • Newsprint •�Magazine Ad
• LED TV • LED Billboard
R113 G114 B113
WEB
#CF0A2C #717271
• Website • Mobile application
SALZWORTH BRAND GUIDELINES V 1.0
3 . 0 C O R P O R AT E C O L O R S
06
SALZWORTH BRAND GUIDELINES V 1.0
3 . 0 C O R P O R AT E C O L O R S
3.0 CORPORATE COLORS
3.2 Grayscale
07 SPOT
Pantone Black C Pantone 424
PROCESS
K100 K70
SCREEN
R0 G0 B0
• Corporate Collaterals • Wayfinding • Silkscreening
• Brochure • Direct Mailer • Newsprint •�Magazine Ad
• LED TV • LED Billboard
R113 G114 B113
WEB
#000000 #717271
• Website • Mobile application
SALZWORTH BRAND GUIDELINES V 1.0
3 . 0 C O R P O R AT E C O L O R S
08
SALZWORTH BRAND GUIDELINES V 1.0
3 . 0 C O R P O R AT E C O L O R S
3.0 CORPORATE COLORS
3.3 Black & White
09 SPOT
Pantone Black C
• Corporate Collaterals • Wayfinding • Silkscreening
PROCESS
K100
• Brochure • Direct Mailer • Newsprint •�Magazine Ad
SCREEN
R0 G0 B0
• LED TV • LED Billboard
WEB
#000000
• Website • Mobile application
SALZWORTH BRAND GUIDELINES V 1.0
3 . 0 C O R P O R AT E C O L O R S
10
SALZWORTH BRAND GUIDELINES V 1.0
3.0 COLORS
3.0 CORPORATE COLORS 11
3.4 Background Control
Background colors and graphics can easily overpower or compete with logo. A white outline has been built into the artwork to maintain separation between the Salzworth logo and the backgrounds where it will appear. The following are background colors with multiple percentages preferred to keep the logo distinctive visually. They should not be lower than 40%.
100%
80%
60%
40%
100%
80%
60%
40%
SALZWORTH BRAND GUIDELINES V 1.0
4.0 MISUSE
4.0 MISUSE
12
It is essential that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.
DO NOT alter the colors of the logo
DO NOT distort or redraw the logo
Do not add additional elements in the logo
What could do for you? DO NOT alter the proportions or composition of our logo
DO NOT add any special effects to the logo
DO NOT use the logo as part of the campaign headline
SALZWORTH BRAND GUIDELINES V 1.0
5 . 0 G R A P H I C S I G N AT U R E
5.0 GRAPHIC SIGNATURE 13
The Salzworth graphic signature is a support graphic that helps create a distinct and consistent visual presence across our print and digital applications. The motif consists of a series of triangles in variable sizes and percentages in the opacity. The impact graphic should appear once on all covers and website home pages. It can also be applied in full bleed images or full bleed Salzworth color. The impact graphic may also appear on interior pages although this is not a requirement.
SALZWORTH BRAND GUIDELINES V 1.0
6.0 T YPOGR APHY
6.0 Typography
Two standardized typefaces have been chosen for the Salzworth brand identity. They are to be used in all printed and online communications.
MONTSERRAT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?!()a:;,.
Each of the fonts was selected for its visual compatibility with the Salzworth logo and for its ability to convey a personality that is consistent with our brand. Only use the weights and styles shown on this page.
MONTSERRAT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?!()a:;,. FRUTIGER 55 ROMAN
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?!()a:;,. FRUTIGER 56 ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 @#$%&?!()A:;,.
14
SALZWORTH BRAND GUIDELINES V 1.0
7. 0 A P P L I C AT I O N S
7.0 APPLICATIONS 7.1 Namecard JOSEPH TAN MANAGER
15
53 mm
M +65 9000 3333 joseph.tan@salzworth.com
SALZWORTH ASSET MANAGEMENT PTE LTD 39 Robinson Road #20-01 Robinson Point Singapore 068911 T +65 6781 2689 F +65 6234 0028 www.salzworth.com
88 mm
陈伟明
经理
澳峰 资 产管理
SALZWORTH BRAND GUIDELINES V 1.0
7. 0 A P P L I C AT I O N S
7.0 APPLICATIONS 7.2 Letterhead
SALZWORTH ASSET MANAGEMENT PTE LTD 39 Robinson Road #20-01 Robinson Point Singapore 068911 T +65 6781 2689 F +65 6234 0028
www.salzworth.com
297 mm
210 mm
16
SALZWORTH BRAND GUIDELINES V 1.0
7. 0 A P P L I C AT I O N S
7.0 APPLICATIONS 7.3 Folder 17
SALZWORTH ASSET MANAGEMENT PTE LTD 39 Robinson Road #20-01 Robinson Point Singapore 068911 T +65 6781 2689 F +65 6234 0028
www.salzworth.com
FRONT
BACK
SALZWORTH BRAND GUIDELINES V 1.0
7. 0 A P P L I C AT I O N S
220 mm
10 mm
220 mm
18
305 mm
INTERIOR
105 mm
SALZWORTH ASSET MANAGEMENT PTE LTD 39 Robinson Road #20-01 Robinson Point Singapore 068911 T +65 6781 2689 F +65 6234 0028
www.salzworth.com