SHANLEE BRAND IDENTITY
品 牌 标 志 识 别
Original Logo Format It is the minimum area of space around the logo that must always be remained clear of any graphic elements or text. It is defined to ensure that our logo always communicates clearly and with the maximum impact. The exclusion zone for the different signatures is determined by the illustrations as indicated.
原标识格式 为了更加清晰有效的传播品牌标志，标志 周围必须保持一个最小尺寸的空白空间， 该空间称为限制区域，该区域内不得出现 任何字体，符号和其他图形元素。
Full Colour Brand colours in this manual follow accordingly to the international Pantone Matching System (PMS), with Process equivalents illustrated below. Note that process colours do not always present accurate colour expression, hence it is advisable to use PMS inks for reproduction work whenever possible. To reinforce the vibrancy and strength of the corporate colours, it is recommended that the corporate logo should be used against a white or light background.
全色 建立完整的品牌色彩系统，有助展现色彩 的视觉效果与心理反应，以传达品牌的经 营理念或产品内容。在实际运用上，因涂 装材料及材质呈现上的不同，会造成色彩 略为偏差，正确的使用方式为采用稳定性 高的标准色料，并於每次使用时，尽量符 合企业标准指定色彩。
PANTONE 326C 85C 0M 40Y 0K
Horizontal Logo Format In the event that the logo is required to be in the horizontal format, for instance, application for sign board or media usage, please use this logo format.
卧式标志格式 如有任何状况下无法使用原标识格式，例 如长形标志牌或媒体媒介，请使用这个标 志格式。
Monochrome Color Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. It may be reproduced in either single colour or revised single colour depending on the application and method of reproduction. Negative version will also be applied when the background image is dark. This version is only applied in monochrome black and white printing.
单色黑白 为了因应各种设计状况，企业品牌标志必 需灵活应用各种标志色彩，以凸现视觉效 果，本单元列出各种可运用之方式，其余 未列之色彩均不可适用。负版本也将适用 在暗的背景图像。此版本只适用于单色黑 白印刷。
Brand Typeface Helvetica Neue - Ultra Light Helvetica Neue - Thin Helvetica Neue - Light Helvetica Neue - Roman Helvetica Neue - Medium Helvetica Neue - Bold Helvetica Neue - Heavy Helvetica Neue - Black
Corporate typeface uniquely represents the style and personality of a company. Frequent use of it contributes to the effectiveness of the corporate expression. Helvetica Neue is our chosen typeface for english text. It is highly legible, thus it is predominantly used as body text. It is available in various weights from an extensive family. Choice of different weights allow versatility for highlighting of text and heading. FZ 细黑一简体 recommended chinese typefaces for chinese communications.
FZ 细黑一简体
企业字体 企业字体是一个独特和风格的代表性。一 致的适用字体，有助于有效性的表达我们 的企业品牌形像。Helvetica Neue 是我们 精选的英文字体。这字体高清晰，所以它 主要是适用在正文文本。这集体字体含有 了不同重量的字体。应用当中不同重量的 字体在文本、标题上。 FZ 细黑一简体 是我们推荐的华文字体。
SHANLEE STATIONERY SET
品 牌 文 具
山立私人有限公司
SHANLEE PTE LTD t. +65 6749 2893 f. +65 6749 3682 51 Tannery Lane #06-01 Sharely Warehouse Singapore 347798 China Yiwu International Trade City District 5, Imported Commodities Mart, 1st Flr No 60322, Postal code 322000 Sourcing & Consolidate Containers for import & export from China 采购与拼柜进出口中国
Our Brands:
林戚每（林姐）董事经理
Jasmine Lim
Managing Director
hp. +65 9823 0138 jasmine@shanlee.com.sg
www.shanlee.com.sg
Namecard
名片
Dimensions: 85mm(W) x 50mm(H)
尺寸 : 85毫米（宽）x
Color: 4 Process Color
颜色 : 4色印刷
Paper stock: 250gsm art card
材质 : 250克纸卡
Effect: Matt lamination + Spot uv
效果 : 哑胶 ＋ 局部上光
50毫米（高）
山立私人有限公司
SHANLEE PTE LTD t. +65 6749 2893 f. +65 6749 3682 51 Tannery Lane #06-01 Sharely Warehouse Singapore 347798
www.shanlee.com.sg
Letterhead
信纸
Dimensions: 210mm(W) x 297mm(H)
尺寸 : 210毫米（宽）x 297毫米（高）
Color: 4 Process Color
颜色 : 4色印刷
Paper stock: 85gsm paper
材质 : 85克纸张
山立私人有限公司
SHANLEE PTE LTD
t. +65 6749 2893 f. +65 6749 3682
www.shanlee.com.sg
山立私人有限公司
SHANLEE PTE LTD
www.shanlee.com.sg
t. +65 6749 2893 f. +65 6749 3682
51 Tannery Lane #06-01 Sharely Warehouse Singapore 347798
51 Tannery Lane #06-01 Sharely Warehouse Singapore 347798
Envelope
信封
Dimensions: 220mm(W) x 110mm(H) 229mm(W) x 160mm(H)
尺寸 : 220毫米（宽）x 229毫米（宽）x
Color: 4 Process Color
颜色 : 4色印刷
Paper stock: Base on pre-purchased envelops
材质 : 取决于预购信封
110毫米（高） 160毫米（高）