Speaking Gems Brand Guide
1.0 Brand Identity
BRAND IDENTITY Master Logo – Basic Version The Speaking Gems logo is made up of a simple and raw typographgy, retaining the handwritten characteristics with three diamond sparkle being placed at the “i”. This logo design portrays Speaking Gems specialisation and expertise of different gems and stones. The irregularity of the design adds human touch to the brand, as well as the jewellery produced.
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BRAND IDENTITY Master Logo – Brand Clearance Zone It is the minimum area of space around the logo that must always be remained clear of any graphic elements of text. It is defined to ensure that our logo always communicates clearly and with the maximum impact. The exclusion zone for different signatures is determined by the illustrations as indicated. No objects should be placed within the clear zone boundary as depicted. This applies to the monochrome version and negative version as well.
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BRAND IDENTITY Master Logo – Minimum Size
20 mm
The minimum width of the logo should not be less than 20 mm.
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BRAND IDENTITY Master Logo – Colour Version Full Colour Corporate colours in this manual follow accordingly to the international Pantone Matching System (PMS), with the Process equivalents illustrated below. Note that process colours do not always present accurate colour expression, hence it is advisable to use PMS inks for reproduction work whenever possible. This applies to both printing on coated or uncoated materials. To reinforce the vibrancy and strength of the corporate colours, it is recommended that the corporate logo should be used against a white or light background. Pantone 123 C 0C 20M 100Y 0K 137R 110G 75B
Pantone Process Black C 0C 0M 0Y 100K 100% Black
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63.5mm / 180 pixels
BRAND IDENTITY Master Logo – Social Media Display Picture
63.5mm / 180 pixels
Full Colour The Instagram profile picture size is exactly 110 x 110 pixels. You will see this size on the mobile app. However, on a web browser, the Instagram resolution is slightly larger. Therefore, it is best to have bigger image sizes, around 180 x 180 pixels. The overall thickness of the strokes were being increase to improve visibility when it is being use as a display picture.
Pantone 123 C 0C 20M 100Y 0K 137R 110G 75B
Pantone Process Black C 0C 0M 0Y 100K 100% Black
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140 mm / 400 pixels
BRAND IDENTITY Master Logo – Social Media Header Image
53mm / 150 pixels
Full Colour The minimum sized for header image based on Facebook guideline is 400 x 150 pixels (140 x 53 mm). The overall thickness of the strokes were being increase to improve visibility when it is being use as a display picture.
Pantone 123 C 0C 20M 100Y 0K 137R 110G 75B
Pantone Process Black C 0C 0M 0Y 100K 100% Black
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BRAND IDENTITY Master Logo – Monochrome Version Monochrome Version (Black & White) Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The brand may be reproduced in either black or white background depending on the application and method of reproduction.
Pantone Process Black C 0C 0M 0Y 100K 100% Black
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BRAND IDENTITY Master Logo – Greyscale Version Greyscale Version (Black & Gray) Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The brand may be reproduced in greyscale depending on the application and method of reproduction.
Pantone Process Black C 0C 0M 0Y 100K 100% Black
Pantone Cool Gray 11 C 44C 34M 22Y 77K 83R 86G 90B
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DO NOT distort or redraw our logo
DO NOT
BRAND IDENTITY
alter the proportions of our logo
Master Logo – Brand Misuse It is essential that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended as definitive list. Always use sensible discretion and adhere to the corporate brand guidlines when appyling the logo.
DO NOT alter the colours within our logo or use it in any colour not specified in this guide
DO NOT outline or apply any special effects to our logo
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