THAI SING BRAND GUIDELINES
Thai Sing Logo
BRAND
LOGO
The logo consists of the brand ‘THAI SING 泰新 ’ in type and the brand tagline ‘新加坡老牌调料 ’ to the bottom of the mark.
Depending on the application and method of reproduction, all variations must follow the guidelines outlined throughout this guide.
These components form a coherent unit whose design should never be modified or interpreted. The THAI SING logo are the primary identifiers for THAI SING products and services. Used consistently, they will reinforce public awareness of the Brand and Company.
CLEARANCE X-height
SPACE
It is the minimum area of space around the logo that must always be remained clear of any graphic elements or text. It is defined to ensure that our logo always communicates clearly and with the maximum impact. The exclusion zone for the different signatures is determined by the illustrations as indicated.
The logo requires separation from the other elements around it. The space required on all sides is roughly equivalent to X-height of the logo type. No objects should be placed within the clear zone boundary as depicted.
Minimum Size: The minimum height of the logo should not be less than 14mm (vertical) . This is to ensure that the brand logo always remains legible.
14 mm
Pantone Colour Format
The Colour of choice, when Pantone colour print is available.
CMYK Colour Format
The Colour of choice, when CMYK colour print is available.
BRAND
COLOUR
Full Color Corporate colours in this manual follow according to the international Pantone Matching System (PMS), with Process equivalents illustrated below. Note that process colours do not always present accurate colour expression, hence it is advisable to use PMS inks for reproduction work whenever possible. This applies to both printing on coated or uncoated materials. To reinforce the vibrancy and strength of the corporate colours, it is recommended that the corporate logo should be used against a white or light background. Pantone 186 C
Pantone 116 C
PROCESS 12C 100M 92Y 3K
PROCESS 0C 18M 100Y 0K
SCREEN
207R 32G 46B
SCREEN
255R 207G 1B
WEB
#cf1f2e
WEB
#ffce00
Pantone Black C
100% White
PROCESS 66C 64M 67Y 67K
PROCESS 0C 0M 0Y 0K
SCREEN
62R 57G 53B
SCREEN
255R 255G 255B
WEB
#2e2926
WEB
#ffffff
Monochrome (Reverse) Format
MONOCHROME
COLOUR White logo on dark background
Monochrome Version (Basic Version) Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The Brand may be reproduced in either black or white background depending on the application and method of reproduction.
Monochrome (Positive) Format
White logo on dark background
Pantone Black C
100% White
PROCESS 66C 64M 67Y 67K
PROCESS 0C 0M 0Y 0K
SCREEN
62R 57G 53B
SCREEN
255R 255G 255B
WEB
#2e2926
WEB
#ffffff
BRAND
Pantone Colour Format
CMYK Colour Format
COLOUR
Full Color Corporate colours in this manual follow accordingly to the international Pantone Matching System (PMS), with Process equivalents illustrated below. Note that process colours do not always present accurate colour expression, hence it is advisable to use PMS inks for reproduction work whenever possible. This applies to both printing on coated or uncoated materials. To reinforce the vibrancy and strength of the corporate colours, it is recommended that the corporate logo should be used against a white or light background.
The colour of choice, when Pantone colour print is available.
The colour of choice, when CMYK colour print is available.
Pantone 186 C
Pantone 116 C
PROCESS 12C 100M 92Y 3K
PROCESS 0C 18M 100Y 0K
SCREEN
207R 32G 46B
SCREEN
255R 207G 1B
WEB
#cf1f2e
WEB
#ffce00
Pantone Black C
100% White
PROCESS 66C 64M 67Y 67K
PROCESS 0C 0M 0Y 0K
SCREEN
62R 57G 53B
SCREEN
255R 255G 255B
WEB
#2e2926
WEB
#ffffff
MONOCHROME
Monochrome (Reverse) Format
Monochrome (Positive) Format
COLOUR
Monochrome Version (Basic Version) Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The Brand may be reproduced in either black or white background depending on the application and method of reproduction.
White logo on dark background
Black logo on white background
Pantone Black C
100% White
PROCESS 66C 64M 67Y 67K
PROCESS 0C 0M 0Y 0K
SCREEN
62R 57G 53B
SCREEN
255R 255G 255B
WEB
#2e2926
WEB
#ffffff
DO NOT distort or redraw our logo
DO NOT alter the proportions of our logo
DO NOT alter the colours within our logo or use it in any colour not specified in this guide DO NOT outline or apply any special effects to our logo
BRAND
MISUSE
It is essential that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.