Wellness Product Guide by Oriflame EMEA

Product Guide

Look Great. feeL Great. WELLNESS P RO D U C T G U I D E

Look Great. feel great.

Marcus Jacobsson:

C O N TENT:

In this hectic life we lead, most of us don’t have the time or energy to focus on our nutritional wellbeing. Wellness by Oriflame is a unique range of dietary supplements researched and developed in Sweden to bring “Beauty from within”. This unique concept brings clarity and simplicity to the world of nutrition, meaning both looking and feeling great.

Wellness Products.........................5

Wellness Pack ............................ 34

Scientific Advisors..........................6

Uniqueness............................................ 37

Professor Stig Steen.......................8

Key Ingredients.................................... 38

Igelösa Community........................9

Astaxanthin........................................... 39

Safety & Science behind............. 10

Related Studies..................................... 40

Why do you need Wellness?.... 12

Vitamins & Minerals............................ 42

Natural Balance Shake................ 16

Omega 3................................................ 46

Uniqueness .......................................... 18

Subscription.................................. 50

Testimonial........................................... 23

FAQ’s............................................. 52

The Road Map...................................... 24

Shake Recipies.............................. 64

Weight-Loss Checklist....................... 27

Testimonials................ Back Cover

“

All Wellness products are proven to be effective and safe in several clinical trials. They are produced according to the highest pharmaceutical quality and safety standards called GMP (Good Manufacturing Practice). The Wellness products are researched, developed and formulated in Sweden by world-known scientists. The formulations are based on natural ingredients and are free from artificial colorants, flavours and GMO to guarantee optimal effect and safety. Travelling the countries, I have met so many people that have improved their lives by using the Wellness products. Try them yourself and experience the effects on beauty form within and wellbeing. I hope this product guide will make it easier to explain how the products work and the science behind them. Enjoy the products and share the Wellness story!

Plate Model........................................... 28 Natural Balance Shake Studies.......... 32

“

Category Director Wellness

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Wellness Product Range

WellnessPack woman

WellnessPack man

15388

15395

By investing in your daily nutrition, you are choosing to bulid a foundation of health and beauty for a lifetime. Nutrition is more than just energy to stay alive and function. The food we eat is absorbed and becomes the building blocks of our bodies. We can compare the effect of what we put in our bodies with different quality fuels for cars. If you use the lowest octane gasoline, you will only be able to go so far. If you use high octane or rocket fuel, you’ll rev-start your engine, go smoother, further and with a lot more power! Wouldn’t you like to feel that great, every day?

Natural Balance Shake natural strawberry 15447

Natural Balance Shake natural vanilla 15448

Natural Balance Shake 7 single servingsnatural strawberry 18328

Preventive medicine and the role that nutrition plays in disease-prevention and lifeextension is nothing new. “An apple a day keeps the doctor away” is the simplest old saying that demonstrates this concept. With proper nutrition and lifestyle, it is possible to keep the doctor away and live a long and healthy life. People who grasp and embrace this concept take responsibility for their diets and bodies, and we invite you to join the millions of people who are using Wellness by Oriflame products as an important step in this direction. Omega 3 15397

Swedish Beauty Complex 15400

WELLNESS PRODUCT GUI D E

Multivitamin & Mineral woman 15414

Multivitamin & Mineral man 15413

WELLNESS PRO D U CT G U I D E

Wellness by Oriflame’s Scientific Advisors

Steve Barton - BSc; MSc; Formulation Development Director, Skincare & Claims Oriflame Cosmetics R&D

MD, PhD, Department of Clinical Sciences/Community Medicine, Faculty of Medicine, Lund University, Sweden. Sven-Olof Isacsson is an independent scientific advisor to Oriflame specializing in internal medicine, cardiology and family medicine. For almost twenty years he has been department head of Public Health Sciences in such fields as preventive medicine, nutrition, health promotion and ageing. Sven-Olof Isacsson emphasizes the importance of proper nutrition, with a diet rich in fruits and vegetables, avoiding smoking and regular physical activity for a healthy life. His favorite quote is:

A friend a day keeps the doctor away.

“

Burcak’s clinical work has been international and in the areas of anti-aging, preventive medicine and integrative cancer therapy. She has done research at Karolinska Institutet in Sweden and published papers on cerebral and peripheral hunger and satiety functions. Burcak believes in a holistic view on health where nutrition, exercise, emotional health, sleep, and being connected to nature all play a role. Her favorite quote is:

“

Nothing will benefit human health and increase chances of survival for life on earth as —Albert Einstein much as the evolution to a vegetarian diet.

Ewa Larsson - Educator in Nutrition

For over 25 years Ewa has been educating in nutrition and home economics as well as promoting public health. For the past 10 years she has worked at Igelösa, researching the effects of nutrition on health with a focus on weight loss and diabetes. Ewa is responsible for leading the weight loss study for Oriflame and a member of the team that developed the Wellness Natural Balance Shake. Ewa has always been extremely interested in how food affects our well being; both physically and mentally, and her favorite quote is:

“

—Sven-Olof Isacsson

—Ewa Larsson

Professor Jørgen Serup – member of Oriflame’s Scientific Advisory Board

MD, DMSc, Department of Dermatology, Linkoping University Hospital, Sweden Jørgen Serup is an independent scientific advisor to Oriflame. He is a specialist in dermatology - the physiology of skin, hair and nails. He has established a research laboratory for non-invasive biophysical methods that became the largest dermatological research unit in Scandinavia. Professor Serup is ranked among the best European dermatology researchers in a global citation study. His favorite quote is:

“

The Beauty of life is accessible to everybody - and right in front of you - it is a matter of simplicity, right priorities and your capability to act out of generosity. —Jørgen Serup 6

WELLNESS PRODUCT GUI D E

If you don`t take care of your body, how can your body take care of you?

Åke Lignell - PhD, (General manager), BioReal (Sweden) AB, developer of the use of natural astaxanthin for human health.

With a research background from Uppsala University in plant physiology Åke developed cultivation method for the astaxanthin producing alga Haematococcus pluvialis within the biotechnology company BioReal, formed as a spin-off from the university. In close collaboration with leading scientists and clinics in Sweden and abroad he has initiated and contributed to several pioneering studies demonstrating the benfits of natural astaxanthin in human and animal nutrition. A work that still is in progress. His favorite quote is:

“

When the world says, “Give up,” Hope whispers, “Try it one more time.”

—Author Unknown

“

Professor Sven-Olof Isacsson - member of Oriflame’s Scientific Advisory Board

Burcak Gömuc - Master of Science in Nutrition, Product Developer, Wellness, Oriflame

“

See page 8 for more information

“ The pursuit of truth and beauty is a sphere of activity in which we are permitted to —Albert Einstein remain children all our lives.

“

Professor Stig Steen - member of Oriflame’s Scientific Advisory Board and developer of the Natural Balance Shake

“

For Oriflame, it is important that all Wellness products are developed and produced with the highest safety, quality and efficacy standards. Safety and efficacy must be backed up by recognised scientific data. Wellness by Oriflame’s scientific and medical advisors are internationally known authorities within their practices and research fields. All have years of experience in health and wellness. They scrutinize our product compositions, review the latest scientific literature, and help Oriflame make correct and evidence-based claims.

Steve has contributed to over 20 scientific papers on the effects of microdermabrasion on the skin, measurements of skin surface structure after using cosmetic products, and the effect of steroids on collagen. Steve heads the Skincare team in Oriflame’s Research and Development facility in Ireland. Steve is closely cooperating with the Wellness Product Development team in Stockholm and providing up-to-date expertise about skin care from within. His favorite quote is:

WELLNESS PRO D U CT G U I D E

Professor Stig Steen

Member of oriflame’s Scientific advisory Board

Developer of the Natural Balance Shake MD, PhD Department of Cardiothoracic Surgery, Lund University Hospital, Sweden Stig Steen is one of the product developers for the Wellness by Oriflame range.The patented Wellness by Oriflame Natural Balance Shake formula was created by Stig Steen and his team during more than 8 years of intensive research and studies. He is a Professor of Cardiothoracic Surgery and one of the world’s leading authorities in heart and lung transplantation and resuscitation. He has more than 40 years of practical experience in the medical field. One of his key interests is nutrition and its impact on our health.Together with his research team at Igelösa Life Science Community in southern Sweden, which has leading research facilities and laboratories for nutrition and food development, he has gathered unique knowledge of the human body and what it requires in order to function optimally in health and during disease.

Igelösa Life Science Community

Stig Steen is the founder of Igelösa Life Science Community - a private research centre with strong ties to Lund University and that conducts diet- and lifestyle research. It employs chefs, food science technicians, nurses, doctors and nutritionists, has an approved and registered clinic and laboratory, a research kitchen and guest rooms for in-house patients on its premises. Igelösa Nutrition Science is a branch that conducts research and development of healthy nutritional products based on the research of the Life Science Community. All research is led by Stig Steen and focuses on developing effective programs and products for reducing risk factors of lifestyle diseases such as cardiovascular disease, diabetes and obesity (prevention) and rehabilitation. The Wellness by Oriflame Natural Balance Shake has been developed in collaboration with Igelösa Life Science Community. Oriflame has for years supported and financed the nutritional research and development done at Igelösa.

CUrrICULUM VItae Name: Stig Joar Steen

Date of birth: 1948-02-07

Place of birth:tynset, Norway

Specialty qualifications: • • • • •

Medical Degree 1974 General surgery 1981, Cardiothoracic surgery 1988 Associate Professor of Surgery, University of Lund 1987 Professor of Cardiothoracic Surgery, University of Lund 1997 Honorary Professor, Xiang Xiang Medical University

Selected Publications:

• First lung transplantation of Non-Heart-Beating-Donor after ex-vivo evaluation and recondition 2000 (Lancet 2001) • Survey of the heart’s physiology after cardiac arrest. (Resuscitation 2002; 2003; 2004)

- The European Resuscitation Council (ERC) changed the international guidelines for treatment of cardiac arrest out-of-hospital accordingly, 2002.

• First Human Transplantation of a Nonacceptable Donor Lung After Reconditioning Ex Vivo (Ann Thorac Surg 2007)

Why a Collaboration with Oriﬂame? “For several years I have cooperated with Oriflame’s Wellness division, with the mutual and shared intention to increase health and well being around the world. Why the interest in Nutrition? During the last decades we have learned the importance of a balanced and natural diet for the wellbeing and recovery of our patients. It is important to give the body the nourishment it needs in order to help it heal and thrive. We set up a product development kitchen and a human physiology clinic at Igelösa for this purpose and have developed and tested some of the nutritional products included in the Oriflame Wellness catalogue. If it’s the optimum nutrition for my critical patients, it will and should benefit people all over the world. And Oriflame can do that. Sincerely,

Inventions:

• LUCAS® Automatic Chest Compression Device, sold worldwide by Medtronic, the world’s largest med tech company (www.jolife.com). STEEN Solution™ for reconditioning donor lungs ex-vivo (www.vitrolife.com) • Developer of the Natural Balance Shake 8

WELLNESS PRODUCT GUI D E

Stig Steen, MD, PhD Professor of Cardiothoracic Surgery WELLNESS PRO D U CT G U I D E

Oriflame offers a scientifically composed and safe Wellness product range. effective ingredients and innovative formulas inspired by nature. Wellness by Oriflame are high quality products that respect the body’s natural balance and work to enhance its natural functions.

When buying a product that has been produced in accordance with Good Manufacturing Practice, you can rest assured of its quality, safety, concentration and effect. The production of the Natural Balance Shake was moved from Sweden to Germany during 2010 due to higher demands in production scale. The new production plant is HACCP, ISO and IFS certified.

the following certifications concerning quality, industry standards and food safety belong to Wellness by oriflame’s collaborating manufacturers. the Wellness product range is currently registered in 39 countries and growing.

High quality standards and rigorous testing. The products are developed and formulated in Sweden from the latest evidence-based science and knowledge to meet the highest standards of quality and effectiveness.They are guaranteed to be pure, of high quality, and manufactured in modern equipped factories under strict and environmentallycontrolled conditions.

extensive testing and long-term studies

GMP

Рекомендовано Национальной Ассоциацией Диетологов и Нутрициологов

have been carried out to determine that Oriflame Wellness products are safe, well-documented, fulfill their claims and are compatible with their packaging. Wellness Pack is developed and tested by world-leading scientists in Sweden and produced at a Swedish plant with a GMP certificate. GMP (Good Manufacturing Practice) is a strict guideline that outlines the aspects of production and testing that can impact the quality of a product.These standards include specifications for staff training, cleanliness, equipment maintenance, record keeping and receiving of raw materials. Pharmaceutical ingredients, diagnostics, foods, pharmaceutical products and medical devices are manufactured and tested according to these quality and safety guidelines.

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Why do you need Wellness? Most people’s eating habits - what they eat, preparation method, when they eat, portion size and alcohol consumption – are determined more by social practices and tradition than the purpose of optimum nutrition for a long and healthy life. In families where both adults work, convenience foods (ready-baked, filleted, chopped and processed) are directly proportional to time-management, but inversely proportional to health. Unhealthy food is ironically also the cheapest, most calorie-dense and nutrient-poor.To add insult to injury, they are also easier to find everywhere as opposed to fresh, wholesome and organic food. Nutritional studies confirm that 90 % of people do not consume the minimum recommended amount (500 g) of fruit and vegetables per day. Children aged 4 – 10 are recommended 400 grams of vegetables and fruit, and 90 % of children do not reach this recommended amount either. A probable cause is that their parents don’t. In summary, it is difficult for most people to achieve or maintain a dietstyle that meets their bodies’ requirements without supplementing micronutrients or formulations for this purpose.

No time to be active? Bad eating habits? Feeling stressed?

WELLNESS PRODUCT GUI D E

Supplements are recommended for people in certain geographical areas and sometimes depending on race, age, activity level and gender. Take this test to see if you get any checks in the boxes. If you do, it is a good idea to supplement. If you get several checks, you

should use the Wellness product range regularly.

Yes ❏ ❏ ❏ ❏ ❏

• Are you overweight or would you like to lose some weight? • Do you eat out, buy snacks or have something sweet most days? • Do you live in a city (pollution) or smoke? • Are you middle-aged or older? • Does cooked and processed food make up 50 % or more of your diet? Check the box if you don’t: • Have 3 main meals and 2 snacks every day? • Get 15 minutes of sun on your arms and legs every day of the year? • Eat 500 – 1000 grams of fresh vegetables and fruit every day of the week? • Eat nuts, seeds, leafy dark greens or fish every day?

❏ ❏ ❏ ❏

If you got a check in the box – and especially if you got several, it is a good idea to use the Wellness product range continuously. No matter what your challenges are, if you have the will, Oriflame will have the way to a healthier and more balanced diet and lifestyle.

Feeling the pressure to stay active and attractive?

WELLNESS PRO D U CT G U I D E

Why do we need proper nutrition? Have you ever heard the expression “You are what you eat”? Everything you consume is absorbed and assimilated to make up the constituents of your cells and organs, down to the minerals and electrons that keep the electrical flow of your heart, brain and nerves. If you lack vitamin A, your vision is affected. If you lack essential fatty acids like omega 3, your skin, immune system and brain functions are affected. If you don’t get enough vitamin C, your hair, skin and mucus membranes are affected. If you lack selenium, your cells cannot produce the body’s main antioxidative enzyme and you may develop a thyroid disorder. If you lack certain minerals – and most people do not get enough magnesium – your heart and other muscles’ are affected. Iron deficiency can make you anaemic and tired while zinc deficiency can affect immunity and fertility.The list goes on and on. When you don’t have proper nutrition, your body cannot give you optimum functioning. Whereas malnutrition was a problem in the past, populations are suffering from a new condition referred to by nutritionists as “malnubesity” today.This refers to being overweight and at the same time undernourished. The cause is the freely consumption of high-caloric/ low-nutrient foods to please our tongues rather than nourish our bodies.This is what causes the countless lifestyle diseases that previously only wealthy bank directors suffered from, but presently afflict adolescents and children, too.

WELLNESS PRODUCT GUI D E

A healthy lifestyle and a low-calorie/high nutrient diet can ensure that disease is kept away, life span is prolonged and life quality is elevated. The Wellness Pack is a combination of all the essential micronutrients and antioxidants that are a prerequisite in the endeavour to maximize health, while the Natural Balance Shake provides all the macronutrients in an optimal balance for ultimate energy and vitality. If you start to take supplements and improve your diet, you will not feel the benefits as quickly as when you take a head-ache pill. Make the Wellness by Oriflame products – the Natural Balance Shake and the Wellness Pack - a part of your daily routine* for a month and assess the following criteria before and after: 1= poor and 5 = excellent Skin quality Weight Sleep quality Energy levels in the morning and afternoon Sports performance Immune system/symptoms Aches and pains

Before (1-5)

after (1-5)

*Take a sachet of the Wellness Pack with breakfast or lunch, and drink a portion of the Natural Balance Shake before lunch and dinner.

WELLNESS PRO D U CT G U I D E

Natural Balance Shake Main benefits

There are two purposes for taking the Natural Balance Shake and its unique composition serves both uses. • It aids weight loss Many users start taking the Natural Balance Shake for weight-loss purposes and continue to take it for weight maintenance. - Natural Balance Shake is low-glycemic and this quality lowers insulin levels which in turn facilitates weight loss. - Balanced blood sugar levels reduce sugar cravings, appetite and thoughts about food. - The Natural Balance Shake provides optimum nourishment despite cutting down on calories. • It helps to stay energized and focused - Whereas most people feel their batteries waning in the late afternoon, users of Natural Balance Shake report feeling more focused at work and energized all day long – enough to exercise as well. - Taking the Natural Balance Shake as a healthy snack ensures optimum nutrition and low calories.

15447

WELLNESS PRODUCT GUI D E

15448

WELLNESS PRO D U CT G U I D E

Natural Balance Shake Uniqueness

7 Uniqueness points: 1.

1. Pure and Natural Ingredients in perfect balance 2. Three excellent protein sources (pea, egg, whey)

Pure and Natural Ingredients in perfect balance

The carbohydrates, fats and protein in the Natural Balance Shake come from peas, apples, eggs, milk, rose hips, and beets. One serving contains 7.5 grams of protein – approximately 15 % of the average woman’s daily protein intake - while only providing 3 % of the calories. The fatty acids are in optimal balance due to the high omega 3 content of the eggs while the carbohydrates are low glycemic and naturally high in fiber.

3. High content of omega 3 from eggs with optimal fat profile 4. Low GI formulation to reduce sugar cravings and maintain energy and focus 5. Patented formula available exclusively in the Wellness Range 6. Only natural flavours 7. Clinically documented weight loss that is safe, natural, effective and sustainable

a ur

la a B

k ha

! R

WELLNESS PRODUCT GUI D E

three excellent protein sources (pea, egg, whey)

For a very long time, vegetarians were Pea protein constantly asked “where do you get your Whey (milk) protein protein from?” because it was believed that protein from meat was superior in quality and quantity. Now, it is common knowledge that meats and cheeses come with healthchallenging components like fat which make them inferior choices for protein. A varied diet that is sufficient in calories provides all the Egg protein protein we need - around than 50 grams per day for an average person (50-80 kgs). The protein from peas, eggs and whey in the specific amounts they are found in the Natural Balance Shake contain all the essential amino acids in the right proportions to create a complete amino acid profile.

High content of omega 3 from eggs with optimal fat profile

Most producers of low-fat products on the market don’t pay attention to the kind of fat their products contain, as long as the label reads “low” or “reduced”. Over the last decade or longer, nutritional research has clearly shown that it isn’t just the quantity of fat that plays a role in health - cardiovascular health in particular – but also the type of fat. This is why a very particular kind of egg is sourced for the Natural Balance Shake – eggs from chicken that have been fed flax seeds – in order to increase the content of omega 3 fatty acids in the final product. This result is the healthy and balanced ratio of 1:5 of omega 3 to omega 6 in the Natural Balance Shake.

WELLNESS PRO D U CT G U I D E

Low GI formulation to reduce sugar cravings and maintain energy and focus

Carbohydrate-rich foods can be classified as high, medium or low glycemic. Anything below 55 is considered low, and the Natural Balance Shake has a glycemic index of 28 (see study on page 33). Food and drinks that are high-glycemic are not considered healthy since their sugars enter the bloodstream quickly and force a vigorous insulin production to enable their uptake by fat and muscle cells. High insulin levels thus promote weight gain. Examples of simple carbohydrates with this effect include foods that are white in color or sweet in taste – white bread, white rice, white sugar and all cakes and sweets. Complex carbohydrates, or starches, are called “low-glycemic” or “slow release” because the body takes longer to digest them. They put less strain on the pancreas as insulin is produced at a normal rate, and provide a more ‘consistent’ energy that lasts until the next meal. The most complex form of carbohydrates are dietary fibers. Dietary fibers cannot be digested and hence do not provide any energy. They do, however, keep the digestive system well-functioning, help reduce bad cholesterol, and increase feelings of satiety. The Natural Balance Shake has a blend of complex carbohydrates and fiber from sugar beets, rosehips and apples.

Patented formula available exclusively in the Wellness range

The formula was originally developed by Professor Stig Steen for patients on the waiting list for a lung or heart transplant, or recovering from such a surgery. Due to its unique properties and physiological effects, it is also perfect for healthy people. To protect the formula from being copied it is now patented and sold exclusively by Oriflame.

Only natural flavours

In order to have a drink that is as pure and natural as possible, the flavors used (strawberry, vanilla and chocolate) are all natural. Even though this adds to cost of production, it makes the quality and taste of the Natural Balance Shake superior to other nutritional drinks on the market.

a measure of how fast and how high blood sugar (glucose) rises after a meal containing carbohydrates

food rich in simple carbohydrates food rich in complex carbohydrates

When eating high GI food: your blood sugar levels will spike quickly. This is soon followed by a crash and feeling of low energy.

! 20

When eating low GI food: your blood sugar levels are stable and are maintained balanced. This provides a long-lasting energy.

SEE DETAILED STUDY at page 33

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Clinically documented weight loss that is safe, natural, effective and sustainable

Real People. Real Results.

Weight Lo e’s

dy Stu ss

Orif lam

Our experience repeatedly shows that the combination of dietary guidelines, encouragement to exercise and weekly follow-ups leads to great results. We call the weight loss model “The Road Map” and it consists of three stages: Kick Start Road (quick weight loss during 2 weeks), Natural Weight Loss Road (steady weight loss until desired weight is reached) and Lifestyle Support Road (maintenance of desired weight). This was originally implemented and documented at Igelösa during the two years of the weight-loss study (see page 32), and there are still participants in their third year being documented today. The clinical data show that all biological markers improve during Natural Balance Shake use and the concomitant weight loss. Whereas most companies would be content with 6-8 week studies, Oriflame chose to continue the documentation to illustrate the safety and efficacy of the Natural Balance Shake in weight management – perhaps something that is more crucial than the weight loss itself.

9,4kg

Clinically proven weight-loss effects • Led by Stig Steen and team at Igelösa Nutrition Centre, Sweden • Participants followed the Wellness Roadmap Weight management method

Ye a

in 12 months!

4 kg in O ne

102 100

1 year - 12 participants

Weight (kg)

2 year - 9 participants

96 94 92 90 88 86 84

! 22

SEE DETAILED STUDY at page 32

WELLNESS PRODUCT GUI D E

1y ea

2y ea

B EFOR

“

AFTER

I have struggled with my weight my whole life. Though I was not severely overweight when I was very young, I was always bigger than the other kids. As I grew older I also grew heavier, and despite several attempts could never manage to take the weight off. Though I knew what I should eat, I still ate the foods that I wanted instead. Fast food, potato chips, and soft drinks made up most the base of my diet, providing a lot of calories without the nutrition that my body needed. In 2007 when I came to Igelösa determined to take control of my life and lose the weight I had put on, I weighed over 150 kg. Since then I have followed a lifestyle program to turn my life around. Daily exercise, better nutrition and being part of a community of support have been major factors in my success. I make it a point to walk for at least an hour every day, and the food that I eat is low in calories and high in nutrition. Whole grains, lots of vegetables and fish make up the foundation of my diet. Along with these, I also take Natural Balance Shakes at least two times a day. I take them in between meals to keep me from getting hungry and to help fight off sugar cravings. By drinking Natural Balance Shakes before I get hungry, it is easier to avoid overeating at meals and thoughtless snacking. There have been several times that I have faced challenges on my road to success. The first month of my lifestyle change, despite a complete change in exercise and diet, I struggled to lose even a little weight. Other times, despite eating right and exercising, my weight stayed the same for up to a month at a time. Whereas I would have given up when faced with these obstacles before, now I followed the advice I was given: to have patience. With the support of the community around me I kept to my exercise and nutrition program, and soon the weight started coming off again. Now, less than three years after coming to Igelösa, I have lost over sixty kilos. I feel better, have more energy, and enjoy life more than ever.

“

—Matt Pohl Chef, Igelösa Life Science Center

WELLNESS PRO D U CT G U I D E

Natural Balance Shake

3 STEPS TO REACH YOUR IDEAL WEIGHT: STEP 1: Calculate your BMI to Start on the Correct Program

Weight-loss model: The Roadmapâ&#x201E;˘

The body mass index table below shows how your body weight is clinically classified. Calculate your BMI and then proceed to step 2.

The Natural Weight Balance RoadmapTM

1,65

24 22

26 24

28 26

29 28

31 29

33 31

35 33

56 52 49 46

16 18 20 21 23 24 26 28 29 31 33 3 CORNER STONES 15FOR WEIGHT BALANCE:

Height (meters)

Nutrition

1,75 1,80 1,85

Complete and balanced nutrition is ensured 12 14 15 1,90 with the Natural Balance Shake.

Activity 26 28 29

30 minutes of light 26 28 29 30 32 33 exercise every day, for 24 25 26 walking. 28 29 30 32 example

37 35

1,95

2,00

2,05

2,10

2,15

Reach your goals!

Underweight

Normal Range

Overweight

100

105

110

115

120

125

1,40

1,45

1,50

1,55

1,60

1,65

1,70

1,75

1,80

1,85

1,90

1,95

2,00

2,05

2,10

2,15

1,70

Weight (kg)

125

Height (m)

How much you weigh is an equation of energy going in and out.This is a simple formula, but a lack of dietary knowledge, motivation and high stress levelsWeight can (kilograms) prevent you from healthy 45 50 55 60 65 70 75 80 85 90 95 100 105 110 115 120 eating.The Wellness Roadmap gives you the tools to compose a healthy diet conducive to 23 26 28 31 33 36 38 41 43 46 48 51 54 56 59 61 weight loss, deal with cravings,1,40 get motivated to exercise, and to stay with the program. Also, 21The 24 Roadmap 26 29 31have 33 been 35 38 40 43tested 45 48 1,45 the weight loss and health effects of clinically and50 52 55 57 documented. See p. 32-33 for 1,50 the study. more less 47time49than 20 22 Although 24 27 29 31 weight 33 36 can 38 be40lost 42in 44 51 53 in the official weight loss study, the19realistic timeframe for achieving long-lasting results are 21 23 25 27 29 31 33 35 37 40 42 44 46 48 50 1,55 3-6 months.The weight maintenance period that follows is where you turn the program 18 20 21 23 25 27 29 31 33 35 37 39 41 43 45 47 into a healthy lifestyle.You can 1,60 follow this for as many months as you can and want.

Underweight

Normal Weight

Overweight

Obese

BMI=

WEIGHT HEIGHT x HEIGHT

75 KG

EX= 1.68 x 1.68 = 26.57

A Wellness Community

Weight loss goals are easier to reach with active support.

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

26 28 29 30 31 22 24 25 26 28 29 30 32 33 17 18 19 21 22 24 25 26 28 29 30 32 33 25 26 27 29 30 21 23 24 25 26 28 29 30 31 16 17 18 20 22 which 24 25 26 28 29 with 30 and 32 STEP212: Find Program to Begin 24 25 26 27 28 20 21 23 24 25 26 27 29 30 15 16 18 19 20 21 23 24 25 26 28 29 30 23 24 25 26 27 EXPECTED 19 20 22 23 24 E E K25 26 W E27 S ER 2 WEEKS I G T H L28 14 15 17 18 19 2 W 20 21 23 24O S S 25 26 A F T27 29

35 33 to Continue how 31 30

Natural Weight Loss Road 3 weeks,

BMI >30 Start Road kg/week 18 19 21 22Kick23 24 25 2-326 27 Kick Start Road 1 week 14 15 16 17 18 19 20 22 23 24(alternate 25 until26 27 BMI 25-29)

25-29,916 14 BMI15 BMI <25

17Start18 Kick Road

Lifestyle Support

21kg/week 22 1-2 0 kg/week

23Natural 24Weight 25Loss26 Road 27 Lifestyle Support

EXPECTED WEIGTH LOSS

1-2 kg/week

Daily Weight-loss Checklist Date: ___ ___ ___ ___ ___ ___ ___ ___

_ re lunch and dinner

0.5 -1 kg/week

❏ Have a Natural Balance Shake 30 minutes befo

0 kg/week

❏ Power-walk for at least 30 minutes/day (increase

• The Kick Start Road is the strictest diet-wise and these two weeks will result in notable weight-loss. • After the first two weeks, the Natural Weight Loss Road follows. This road allows a higher caloric intake and although weight loss continues steadily, it does so at a slightly slower pace which can be maintained.

❏ Do weights, aerobics, cycling, dancing etc for at

to) this to twice a day when you are able

least 30 minutes, 3 x week

❏ Drink a glass of water before each meal ❏ Eat breakfast, lunch and dinner around the sam

e time ever y day

bite; do not watch television, read or work

• Persons with a large weight-loss goal are recommended to go back to the Kick Start Road every three weeks.

❏ Eat slowly by chewing more. Be aware of ever y

• Once target weight is reached, it is important to maintain it for a long time in order to stabilize weight control hormones, appetite and lifestyle habits. This is called the Lifestyle Support Road.

❏ Be content with being feeling approximately 80

Tip from our nutritionist: If the BMI table shows that you are on the upper end of green (within healthy limits) and you would like to lose a couple of kilos and move to the lower end, you can start with the Kick Start Road for two weeks and continue with the Natural Weight Loss Road until you reach your target weight. Then follow the Lifestyle Support Road to maintain your weight.

or dessert

STEP 3: Follow The Road Map and Check-list On page 28 and 29, you will find two breakfast alternatives, four snack alternatives, and three groups of food to build your main meals with. Your program will dictate which groups of food you can choose from and how much of your plate they can make up. The snack and breakfast choices are up to you. We haven’t based the program around impractical recipes – you will easily construct your meals by choosing from the food you have in your fridge and cupboard. The restrictions are on the kinds of food, amounts, and how they are prepared. You can find these and other instructions on the Daily Weight-Loss Checklist on the opposite page.

WELLNESS PRODUCT GUI D E

during any meal.

❏ Brush your teeth immediately after each main

% full and leave the table if possible.

meal – this will curb the desire for mor

❏ Get around 8 hour s of sleep/night. Go to bed earli

e food

er. ies, sweets, desserts, chips and similar

avoid cook ❏ Avoid all fried and deep-fried food. Also fat juices and cheeses, white bread, pasta, rice, fruit er, savory/fr ied snacks, creamy sauces, butt s. soda and ks other sweet/sweetened drin

❏ Steam, boil, grill or bake your food. ❏ Do not consume alcohol during this time or limit

your intake to one unit per week if you

must

❏ If

you experience a sugar craving, take a

Cut me out, place me on your fridge or and check me off ever y day!

shake to get over it

notice board,

WELLNESS PRO D U CT G U I D E

The Road Map Plate Model

INTENSIVE WEIGHT LOSS

Example of: Lunch

Dinner

Example of: Breakfast

Dinner

Breakfast: Alternative 1 or 2 Snack: One alternative (1-4) Lunch: Group 1 foods only Snack: One alternative (1-4) Dinner: Group 1 (75 % of plate) Group 2 (25 % of plate)

Program 2: Natural Weight Loss Road STEADY WEIGHT LOSS Breakfast: Alternative 1 or 2 Snack: One alternative (1-4) Lunch: Group 1 (75 % of plate) Group 2 & 3 (25 % of plate) Snack: One alternative (1-4) Dinner: Group 1 (75 % of plate) Group 2 & 3 (25 % of plate)

Program 3: Lifestyle Support Road MAINTENANCE Breakfast: Alternative 1 or 2 Snack: One alternative (1-4) Lunch: Group 1 (50 % of plate) Group 2 (25 % of plate) Group 3 (25 % of plate) Snack: One alternative (1-4) Dinner: Group 1 (50 % of plate) Group 2 (25 % of plate) Group 3 (25 % of plate) 28

WELLNESS PRODUCT GUI D E

Example of: Lunch &Dinner

Group 2

Group 1

Use the three food groups on the next page to compose your meals. Remember to take a sachet of the Wellness Pack daily.

Program 1: Kick Start Road

The Three Food Groups Group 3

Mainly Vegetables

Mainly Protein

Mainly Carbohydrates

Lettuce Spinach Ruccola and other greens Parsley, coriander, herbs Cabbage, kale Cucumbers Peppers Tomatoes Broccoli Carrot Asparagus Beetroot Radish Cauliflower Brussel sprouts Green celery Fennel Sprouts (mung, sunflower, etc) Sea weed (algae) Olives, avocados Onions, garlic Mushrooms Corn Lentils Beans (all kinds) Chick peas Peas

Lentils Chick peas Beans (all kinds) Eggs Tofu Fish Seafood Chicken Turkey Soy mince Low fat, unsweetened dairy or dairy alternatives (cheeses, yoghurts, milk)

Grains (Oats, rye, whole wheat) Potato Sweet potato Pumpkin Corn Root celery Whole grain pasta Quinoa Bulgur Whole grain bread Noodles Pasta Rice

Breakfast alternative 1: 2 dl Low fat/probiotic yoghurt, 0.5 dl müsli and 0.5 fresh berries. ¼ bell pepper. Coffee/tea and/or fresh orange/fruit juice Breakfast alternative 2: One sandwich (whole grain) with 1 slice of low fat topping, cucumber, tomato, olives and lettuce/parsley. 1 egg. Coffee/tea and/or fresh orange/fruit juice Snack alternative 1: Snack alternative 2: Snack alternative 3: Snack alternative 4: cucumber or carrot

One fresh fruit and 5 almonds/walnuts/cashews 1 serving Natural Balance Shake and a fresh fruit 1.5 dl low fat yoghurt/low fat cottage cheese and fresh berries A small handful mixed dried fruit- and nuts with 1 stick of celery,

WELLNESS PRO D U CT G U I D E

Natural Balance Shake Declaration

Nutritional Information & Directions

Natural Balnace Shake Vanilla, Contains Sweetener all Natural Nutrition Natural Balance Shake contains an optimal and patented blend of pure natural ingredients, for safe and effective nutrient intake. They provide essential proteins from three high quality sources, omega 3/6, slow release carbohydrates and fibre, which naturally provide vitamins, minerals and antioxidants. It helps maintains stable blood sugar levels (low GI) and helps satisfy hunger cravings.

Per portion of 18g: • Energy 65kcal/280kJ • Proteins 7,5g • Carbohydrates 6g • Fats 1,5g The composition is balanced for optimal cell renewal and protein uptake

Nutrition information Energy kcal/kJ Protein g Carbohydrated g - Of which sugars* g Total Fat g - Of which Saturated g - Of which Unstaurated g Dietary fibre g Sodium (Na) g

100g 370/1550 42 32 20 8 2 6 8 0,6

Per 18g serv 65/280 7,5 6 3,5 1,5 0,5 1,0 1,5 0,1

* 150ml ready drink contains less than 1% lactose

oNLY

65 CaLorIeS!

Ingredients: NGC Formula (mix of pea protein, apple, whole egg, whey (milk protein) and rose hip), hen egg albumen, ground sugar beet fibre, natural flavours (vanilla, cream), antioxidant (ascorbic acid) and sweetener (Sucralose). Directions: Blend one scoop (4,45dl/18g) of Natural Balance Shake powder with 150 ml cold water and shake well. Enjoy! It can be used as a meal compliment, or as a healthy snack. Note: This product does not intend to diagnose, treat, cure or prevent any disease. This product should not be used as a substitute for a varied diet. Keep out of reach of children. Do not use if safety seal is broken or missing. Once opened consume within 3 months. Store in a dry, cool and dark place. For best before date - see EX. Sold exclusively by Oriflame Produced by Atlantic Multipower Germany GmbH & Co. OHG, Hamburg, Germany.

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

This is the study done to determine whether supplying a group of obese subjects with Natural Balance Shake along with lifestyle advice would result in weight loss, improved health (measured by blood markers) and a subjective improvement in quality of life. During the first year of the study, twelve subjects with a BMI over 30 participated out of which 8 were women and 4 men and an average age of 43.The program consisted of daily intake of Natural Balance Shake and access to a nutritionist who provided nutritional advice and guidance to a healthier way of living.The study was extended into a second year and nine out of twelve subjects continued. It was observed that for as long as a subject had high insulin levels, it was impossible for him or her to lose weight, but when insulin levels decreased he/she started to lose weight.The subjects were regularly checked for blood chemistry, blood pressure, weight, waist and hip circumference.The VAS (Visual Analogue Scale) was used to measure the subjects’ own assessments of sugar cravings, motivation and energy levels, changes in sleep requirement, amount of exercise and general well-being.

Weight (kg)

The average weight loss at the end of the first 102 100 year was 9.4 kg. In most 1 year - 12 participants 98 studies body weight 2 year - 9 participants 96 increases during the 94 second year but during 92 this study it continued 90 to decrease, although at 88 a slower rate, and the 86 average weight loss after 84 1y 3m 2y Ba 15 18 9m 6m 21 se ea ea mo mo mo on on on the second year was r rs th nt nt th th nt s hs hs s s hs 13.6 kg. As a result of the weight loss, the systolic and diastolic blood pressures decreased during both years. Insulin levels declined from 14.4mU/L to 9.0mU/L, and CRP (C-reactive protein) – a marker of inflammation that is elevated in obesity – decreased significantly as well.The subjects’ own assessments of the chosen markers of life quality such as general well-being, energy, motivation and exercise levels markedly increased while their desire for sweets and candies decreased.

The conclusion was that use of the Natural Balance Shake in conjunction with lifestyle advice leads to an impressive weight reduction in obese individuals. Effects of Natural Balance Shake intake and nutritional health advice to obese subjects during a 2 year period, 2010. Report.

WELLNESS PRODUCT GUI D E

Glycemic Index Research Report The aim of this study was to measure the glycemic index (GI) value of the Natural Balance Shake, which was called ‘InZone ® Omega Plus’ during its development. A group of 10 healthy, non-smoking people aged 18-45 years was recruited from the staff and student population of the University of Sydney and consisted of two females and eight males.The average age of the subjects was 23.3 years and the group’s average body mass index (BMI) score was 21.9 kg/m2. The reference food (pure glucose sugar dissolved in water) and test food (The Natural Balance Shake) were served to the subjects in fixed amounts containing 10-grams of available (digestible) carbohydrate at separate occasions. Blood samples were collected at 15, 30, 45, 60, 90 and 120 minutes after ingesting the drink. A two-hour blood glucose response curve was constructed for every subject using the average blood glucose concentrations for their seven blood samples. A glycemic index (GI) value for the Natural Balance Shake was then calculated for each subject. Using glucose as the reference food (GI = 100), foods with a GI value less than 55 are currently considered to be low-GI foods. Foods with a GI value between 56-69 are medium- or moderate-GI foods, and foods with a GI value of 70 or more are high-GI foods. The Natural Balance Shake made by using water was found to have the

very low GI value of 28 - lower than many milk-based beverages and milk-based meal replacement drinking powders.

Similar to GI values, GL (glycemic load) values are useful for helping people identify which types and amounts of foods will produce relatively lower blood glucose responses after consumption – an important consideration for people with diabetes and at risk of developing it. GL values of 10 or less are low GL values; GL values between 11-19 are medium GL values; and GL values of 20 or more are high GL values. One serving (18 grams) of the Natural 2,0 Balance Shake was found to Glucose 1,5 have the low GL value of InZone (Natural Balance Shake) 1.6 1,0 Change in blood glucose (mmol/L)

Effects of Natural Balance Shake intake and nutritional health advice to obese subjects during a 2 year period.

0,5 0,0

-0,5

Time (min)

Sydney University Glycemic Index Research Report; GI Study - InZone, Natural Balance Shake; Brand-Miller J, Holt S. Sydney University, 2004

WELLNESS PRO D U CT G U I D E

WellnessPack Main Benefits

Scientist now agree that one of the prerequisites to live longer and healthier is calorie restriction and an increased intake of micronutrients (vitamins, minerals, antioxidants and other effective nutrients from the plant kingdom called phytonutrients). Taking a daily sachet of the Wellness Pack is a fantastic start - by doing that you are providing yourself with the micronutrients mentioned above as well as essential fatty acids. The main benefits of the Wellness Pack are: • Supports your body’s daily nutritional intake for vitality and well-being • Restores youthful skin complexion by smoothing, nourishing and hydrating skin from within • Improves muscle endurance and performance • Supports brain functions • Supports cardiovascular health • Supports immune system by: - Providing the nutrients it needs for proper function and defense - Aiding anti-inflammatory processes

15395

15388 34

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

WellnessPack

21 convenient daily sachets in one pack oNe SaCHet CoNtaINS: • 1 Swedish Beauty Complex - contains the powerful antioxidant Astaxanthin • 2 omega 3 - contains essential fatty acids EPA and DHA • 1 Multivitamin & Mineral - specially adapted for womens’ and mens’ needs

WellnessPack Uniqueness

1. Clinically-proven to enhance beauty and well-being in one convenient daily pack 2. Contains the highest available natural grade of Astaxanthin – an extremely powerful antioxidant with unique anti-ageing effects from the Swedish archipelago 3. Contains complete multivitamins and minerals especially adapted to women’s daily needs and high-quality fish oil providing essential omega 3 fatty acids 4. Researched, developed and tested by world-leading scientists in Sweden

The recommended daily dosage is designed for optimal effect and to enhance your beauty, performance and well-being

WELLNESS PRODUCT GUI D E

5. 100% free from bovine and porcine gelatin 6. 100% GMO free 7. Highest pharmaceutical production standard (GMP)

WELLNESS PRO D U CT G U I D E

WellnessPack - Key ingredients

Astaxanthin

Naturally purified in a strictly-controlled laboratory environment for highest concentration and purest quality

Scientists have tried to explain the enigmatic process of aging with “the free-radical theory”. This theory can simply be described as the oxygen which we breathe to live also does damage inside our cells and progressively age us. Our bodies have mechanisms to keep oxidative damage in check, and a big portion of this defense comes from dietary factors. Astaxanthin is a unique antioxidant that is fully absorbed and transported to all tissues in the body. It protects against oxidative damage inside the veins as it is being transported, and it also has documented anti-inflammatory effects.This is why it helps reduce inflammation caused by UV radiation and muscle soreness after exercise. Taking astaxanthin will reduce the daily oxidative damage that occurs inside your body.

Swedish Beauty Complex (Astaxanthin)

• Oriflame scientists have identified the strain of algae that accumulates the highest concentration of astaxanthin and that is also able to survive in a laboratory environment • The unique lab-controlled cultivation of the algae from which the astaxanthin in Swedish Beauty Complex is derived takes a total of 10 days, starting with a growth phase • The green algae that have reached maturity are finally exposed to high- stress conditions using strong lights and nutrient deprivation to stimulate the accumulation of astaxanthin • The red, astaxanthin-rich algae is now ready for harvest. It is crushed and then dried into a powder which is encapsulated into Swedish Beauty Complex

Swedish beauty Complex is the only source of astaxanthin available on the market with clinically documented beauty and performance effects:

Improved Skin Appearance Reduced fine lines and winkles (Placebo 8%)

Improved skin elasticity (Placebo 14%)

Reduced skin dryness (Placebo 10%)

53% 53% 56%

Increases muscle performance and endurance Induvidual self assessment efects at week 6,* * Yamashita, E,The effects of a Dietary Supplement containing astaxanthin on skin condition, Carotenoid Science vol 10, 2006

SEE DETAILED STUDY at page 40-41

Did you know that after taking astaxanthin, it is transported to every single cell in your body where it reduces free radicals and inflammation?

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Dietary Supplementation with AstaxanthinRich Algal Meal Improves Strength Endurance

The Effects of a Dietary Supplement Containing Astaxanthin on Skin Condition

This is the study done to determine the effects of astaxanthin supplementation on physical performance.

This is the 6-week study done to determine the effects of daily supplementation of 4mg astaxanthin on skin.

It was done on 40 healthy male students over 6 months where half of the participants received capsules containing 4 milligrams of astaxanthin per day and the other half received capsules with no active ingredients (placebo). In order to prevent a false outcome, information regarding the contents of the capsules was not given to the participants or the supervisor of the experiment until after the end of the experiment. Before starting the dietary supplementation, base values of strength endurance for each of the subjects were obtained as the number of knee bends (squats) they could carry out. At the end of the six month period, the average number of squats per person increased by 27 (from 49 to 76) for subjects having received astaxanthin and by 9 (from 46 to 55) for the subjects taking the placebo. The increase in the astaxanthin supplemented group was in other words three times higher than that of the placebo group.The mechanism by which astaxanthin has this biological effect is believed to be through protection of cellular membranes against oxidative stress generated during heavy exercise.The findings suggest that astaxanthin

It was carried out on 49 women (28 test subjects and 21 placebo subjects) with an average age of 47.The test was single-blind meaning that the participants did not know whether they were getting astaxanthin or a placebo (canola oil capsules), but the supervisor did.The results were based on skin hydration, elasticity, dryness and visibility of fine lines and wrinkles.These parameters were measured with instruments, visually assessed by a dermatologist, and self-assessed by the participants.The study showed significant improvement in fine lines and wrinkles, elasticity and moisture content after 6 weeks compared to base-line values. Considering that it is usually very difficult to observe any significant difference to skin condition from oral administration of supplements, the

Malmsten C L. Dietary supplementation with Astaxanthin-rich algal meal improves strength endurance. A double blind placebo controlled study on male students. Carotenoid Science 2008; 13: 20-22

Yamashita E. The effects of a dietary supplement containing Astaxanthin on skin condition. Carotenoid Science 2006; 10:91-95

cosmetic results of astaxanthin were considered excellent.

supplementation is effective for the improvement of strength endurance and hence, sports performance.

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Vitamins & Minerals

Do I really need to supplement? What are they?

Vitamins and minerals are essential substances that cannot be manufactured by the body and hence need to be obtained via our diets. We need them for growth, development and a healthy existence. In fact, we cannot survive without them.

There are two types of vitamins:

• Fat-soluble vitamins (A, D, E and K) are usually found in nuts, vegetable oils, green vegetables, ﬁsh and animal products and can be stored in your liver. High doses of vitamin A is used medically for skin disorders but can also be toxic. • Water-soluble vitamins (B vitamins and C) are found in fruit, vegetables and whole grains. They are transported around the body in water which means that they cannot be stored as any excess is passed through urine. You need to eat foods containing these vitamins every day. Water-soluble vitamins can be destroyed by cooking and are in the outer shells of grains so it is important to eat raw and whole foods to get optimum levels.

Minerals are also divided up into two – macro and trace. This is due to the

amounts we need them in. • Potassium, chloride, sodium, calcium, phosphorous and magnesium belong to the group “macro” because we need between 500 – 5000 mg of them. • Zinc, iron, manganese, copper, iodine and selenium belong to the “trace” group because we only need between 50 micrograms – 10 mg of them.

It is not easy to get all the vitamins and minerals we need from our diet.

Fruit and vegetables age (an apple in a bowl loses vitamins hour by hour), and modern processing techniques considerably reduce the vitamin and mineral content of many foods. This is why even Harvard Professors like Walter Willet recommend that most people take a multivitamin supplement and that they do so daily: for insurance.

Vitamins Vitamin A

Vitamin A is important for your skin, eyes and vision. It is also important for the body’s immune system and contributes to healthy levels of growth. Vitamin A can be found naturally in green leafy vegetables, carrots, dried apricots, dairy products, eggs and ﬁsh.

Vitamin B

There are 8 recognized B vitamins and together they enable metabolism, cell division, nerve- and muscle function, and more. As they are water-soluble and sensitive to processing, many people are slightly deﬁcient in one or the other due to the widespread consumption of processed and cooked foods in modern diets. The various B vitamins can be found in vegetables, fruit, root vegetables, nuts, wholegrain products, eggs, meat and ﬁsh.

Vitamin C

Vitamin C is an important antioxidant. It plays an essential part in the process of collagen formation in connective tissue and thus strengthens skin, teeth, bones and blood vessels. Vitamin C also helps the body to extract iron from food. Fruit, berries, sprouts, vegetables and root vegetables are common sources of this vitamin.

Vitamin D

Vitamin D enables calcium absorption from food and is necessary for the normal function of the immune system, a healthy inflammatory response, and maintenance of normal muscle function. The most important source of vitamin D is sunlight, and a 30-minute walk in the sun in the middle of the day is said to be as beneficial as drinking 10 glasses of milk. Oily fish, egg yolk and enriched foods provide a dietary source of the vitamin. A lack of vitamin D can cause bone diseases like osteomalacia and rickets.

Vitamin E

Vitamin E is an antioxidant that protects the body’s cells and other components from free radicals. It works hand in hand with vitamin C. Nuts, almonds, beans, eggs, green leafy vegetables, vegetable oils and various cereals are all important sources of the vitamin.

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Minerals Calcium

Calcium is a structural component of bones, teeth and soft tissues. Calcium regulates muscle and nerve function, glandular secretions, blood vessel dilation- and contraction, and is essential for proper blood clotting. Good dietary sources of calcium include green leafy vegetables (the cow’s source of calcium!), sesame seeds, almonds, beans, fruit and dairy products.

Magnesium

Magnesium is involved in more than 300 essential metabolic reactions including energy production, conduction of nerve impulses, muscle contraction, and normal heart rhythm. Just like iron is responsible for the red colour of blood, magnesium is responsible for making leaves green. Good sources of magnesium are hence all green leafy vegetables and also nuts (especially cashews and almonds), seeds, and whole grains. Men need slightly more magnesium than women, but marginal magnesium deficiency is present in a majority of people as they do not reach the recommended intakes of the above. Longterm consequences are believed to be diseases of the cardiovascular system.

Selenium

Iodine

Iodine is an essential component of the thyroid hormones triiodothyronine (T3) and thyroxine (T4), which regulate metabolism, growth and development, and reproductive function. Iodine-deficiency disorders include hypothyroidism, goiter and mental retardation (in infants due to deficiency in mother). Selenium deficiency can exacerbate the effects of iodine deficiency. Good sources of iodine are sea weeds, iodized salt, sea food, beans, potatoes, dairy products and eggs.

Copper

Copper is a functional component of enzymes involved in the central nervous system, energy production, connective tissue formation (collagen and elastin in skin but also in heart, blood vessel and bone tissues), melanin formation and antioxidation. Dietary sources include beans, nuts, seeds, grains and mushrooms.

Iron

In all animals, iron is incorporated into a biological structure called ”heme” - an essential component of proteins involved in detoxification and oxygenation reactions. Examples include the oxygen-carrying proteins hemoglobin and myoglobin found in our red blood cells and muscle cells, respectively. Sources of organic iron (heme) thus include the flesh and blood of animals while inorganic iron (plant-derived) is found in lentils, beans, peas, green leafy vegetables, and strawberries.

Selenium is incorporated into our proteins to make important antioxidant enzymes which help prevent cellular damage from free radicals. Selenium deficiency may contribute to poor heart function, hypothyroidism, and a weakened immune system. Major dietary sources of selenium are cereals, nuts and seeds, mushrooms, legumes and fish.

Zinc

Zinc is needed for the immune system to work properly, wound healing, breakdown of carbohydrates, vision, skin, hair and the senses of smell and taste. Good sources of zinc are sesame-, sunflower- and pumpkin seeds, nuts, meat, lentils, peanuts, mushrooms and green peas.

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Omega 3 There are two essential fatty acids to humans and they are called “omega-3” and “omega-6” after their molecular shapes. Like with vitamins, it’s essential to get these from food as they cannot be synthesized from any precursors. Typical modern diets tend to be much higher in omega-6 fatty acids due to consumption of animal products and the use of cooking oils. This widespread imbalance in our bodies is unhealthy because omega 6 fatty acids increase inflammatory molecules as opposed to omegas 3’s that are antiinflammatory. The resulting effects may be felt as minor aches and pains, but increased inflammation may also contribute quietly to other health problems.

What does omega 3 do?

• Omega 3 is important for the brain, eye, and nervous systems and in fetal development. Depletion of DHA (a long-chained omega 3) in the brain can result in learning deficits and may be a risk factor for Alzheimer’s disease and other types of dementia. • Higher dietary omega-3 fatty acid intakes are associated with reductions in cardiovascular disease risk. In general, dietary recommendations suggest weekly consumption of one to two portions of fatty fish and that individuals with documented coronary heart disease consume approximately 1 g/day of EPA + DHA . • Fish oil supplementation decreases joint tenderness and has well-documented antiinflammatory effects. It is therefore beneficial to take for other dermal or internal inflammatory conditions as well.

How much do I need?

According to the “EURODIET” report, 200 mg of long chain omega 3’s per day is consistent with “Population goals for nutrients for the prevention of major public health problems in Europe”. The amount found in the 2 capsules (1g fish oil) in the Wellness Pack is approximately 300 mg of the long chain omega 3 fatty acids EPA and DHA. We believe that this is a perfectly balanced amount for a daily supplement. It is also generally recommended to consume fatty fish twice per week, but the European Food Safety Authority (EFSA), do not recommend more than this. Women who intend to become pregnant, are pregnant, or nursing are not recommended to eat certain types of fish at all. This is due to environmental toxins bound to the proteins in the flesh of the fish such as mercury, polychlorinated biphenyls (PCBs) and dioxins. As a result, taking an omega 3 supplement can be superior to fish consumption both in terms of purity and for ensuring the minimum recommended daily amounts. The Wellness by Oriflame omega 3 has undergone molecular distillation and is completely free from heavy metals and other contaminants.

Pure and safe Properly protected against oxidation by powerful antioxidants Has undergone molecular distillation and is of pharmaceutical grade (GMP) Come from fish naturally high in DHa and ePa Clean from heavy metals and other contaminants, GMo-free fish gelatine capsule – free from bovine and porcine gelatine Contains natural omega 3 instead of concentrate to ensure high absorption of the full spectrum of essential fatty acids

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

WellnessPack

15388

Nutritional Information & Directions

WellnessPack woman (21 sachets) WellnessPack is scientifically formulated for women and offers a balanced combination of multivitamins and minerals, natural fish oil of high quality with essential omega 3 fatty acids (DHA and EPA) and Swedish Beauty Complex - a unique antioxidant complex (Astaxanthin) from Swedish algae. Note: Women who are pregnant or planning a pregnancy should consult their doctor before taking vitamin or mineral supplements. This product does not intend to diagnose, treat, cure or prevent any disease. Dietary supplement should not be used as a substitute for a varied diet. Keep out of reach of children. Do not use if sachet is tampered with. Do not exceed the stated recommended daily dosage. For best before date - see EX. Directions for use: 1 sachet daily after main meal. Store in a cool, dark and dry place. one sachet contains: 1 Multivitamin & Mineral woman (15414), 1 Swedish Beauty Complex (15400) and 2 omega 3 (15397).

15395

WellnessPack man (21 sachets) WellnessPack is scientifically formulated for women and offers a balanced combination of multivitamins and minerals, natural fish oil of high quality with essential omega 3 fatty acids (DHA and EPA) and Swedish Beauty Complex - a unique antioxidant complex (Astaxanthin) from Swedish algae. Note: This product does not intend to diagnose, treat, cure or prevent any disease. Dietary supplement should not be used as a substitute for a varied diet. Keep out of reach of children. Do not use if sachet is tampered with. Do not exceed the stated recommended daily dosage. For best before date - see EX. Directions for use: 1 sachet daily after main meal. Store in a cool, dark and dry place. one sachet contains: 1 Multivitamin & Mineral man (15413), 1 Swedish Beauty Complex (15400) and 2 omega 3 (15397).

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Subscription Save time and money by subscribing to your favourite Wellness products! • The only way to get a discount on Wellness products! • Convenient home delivery at the press of a button! • Never miss a day of Wellness! With Wellness by Oriflame, the best results are reached by using the products every single day over a long period of time. Make sure you always have your favourite Wellness products at home by subscribing to them - it’s the only way to get a discount on the Nautral Balance Shake and Wellness Packs! It’s so easy - at the press of a button you can sign up to have your products delivered to you automatically every period. It’s easy to create a subscription and there is no risk - you can cancel it at any time. Make sure you have what you need to look and feel great every day with the Wellness by Oriflame subscription programme!

for

free! for

free!

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Answers you should know to the questions you will get!

The Natural Balance Shake What is the Natural Balance Shake? Natural Balance Shake is a nutritional powder mix that provides vital nutrients while supporting a healthy weight loss. It combines proteins from three sources to achieve a complete amino acid profile, has a very low glycemic index and a high fiber content. This makes it a very healthy and balanced alternative to snacks and other weight loss shakes. Taking it 30 minutes prior to meals will satiate you and prevent you from consuming too many calories. In this way, it can help you with your weight-loss objectives. If you wish to maintain your weight but be healthier and/or more energized, you can use the Natural Balance Shake as a snack between meals. This will help keep your blood sugar levels even, allowing you to be focused at work and have energy for exercise and social life in the evening. Why should I use the Natural Balance Shake? Originially developed to sustain patients waiting to be organ-transplanted, it is formulated to contain all the essential macronutrients humans need. It has a high protein content with a complete amino acid profile, a perfect balance between omega 3’s and other fatty acids, a low-glycemic source of carbohydrates and plenty of fiber. Being nutritionally balanced, all-natural and low-calorie makes it unique as a meal or snack. As well as helping you feel full, it will provide you with energy and essential nutrients so that you don’t feel deprived of anything vital if you are trying to lose weight – just calories. One serving is approximately 65 kcal. Because the nutritional ingredients are natural and whole (which means not synthetic or hydrolyzed into amino acids) it is possible to continue to use the Natural Balance Shake for as long as you want. The scientists behind the formulation take it every day even though they are not trying to lose weight. It is a perfect solution if you feel hungry, tired or unfocused during the working day or before a session at the gym. Because the shake is easily digested and satisfying, it is also a healthier, low-calorie option than most evening snacks. What are the benefits of taking Natural Balance Shake? Natural Balance Shake is the ideal support for a healthy weight loss and provides the body with satisfying nutrients. Hunger and sugar cravings are reduced due to the low glycemic formula and this improves energy levels and concentration.

WELLNESS PRODUCT GUI D E

What does the Natural Balance Shake consist of? The Natural Balance Shake consists of carefully selected ingredients: peas, whole Omega-3 eggs (from flaxseed-fed chickens), extra egg albumin, whey protein (from milk), apple, rosehip and fibers from sugar beet. All these are natural whole food ingredients put together to form an optimal balance between proteins, fats and carbohydrates. There are no trans-fats or other unhealthy fatty acids in the formulation. The carbohydrates in the Natural Balance Shake come from apple and rosehip which provide a slow absorption and hence a controlled blood sugar response. Rosehips and apple are naturally rich in vitamins, especially vitamin C which is an important antioxidant. The Natural Balance Shake contains both soluble and non-soluble fibers known for their role in cardiovascular health and bowel function. The pink colour comes from beets and the sweetness from non-calorific sucralose. Are there any clinical studies on the Natural Balance Shake? Since the year 2000 there have been several clinical studies conducted by the Department of Cardiothoracic Surgery at the University Hospital of Lund, Sweden. Besides evaluating the GI and Insulin response of the product, various positive effects have also been observed and documented. Among them are lowered blood sugar- and pressure levels, improved serum lipid profile and weight loss. Furthermore, when tested on school pupils, an increased ability to concentrate was observed in the Eslöv School Study. There is also an ongoing study about long-term weight loss and management with the Natural Balance Shake which started in 2007; this study indicates significant weight loss and increased well-being and energy. The average weight loss after 12 months was 9.4 kg and 13.6kg after 24 months. Are the ingredients in the Natural Balance Shake natural? Yes, we only use natural nutritional ingredients and flavors - including the vanilla and strawberry. Sucralose is added as a fraction of the formula. What is “glycemic index”(GI) and the GI of the Natural Balance Shake? Glycemic Index is a value given to carbohydrate-rich foods based on their effect on blood sugar. Foods whose carbohydrates are quickly absorbed into the blood stream (for example sugary drinks) are high in GI and require the pancreas to produce insulin quickly. Foods that contain little or slowly absorbed carbohydrates (for example vegetables and whole grain bread) have low GI’s because it takes the body longer to digest and absorb the carbohydrates, and the pancreas can work slower. Foods with a GI below 55 are considered to have a low GI. Originally the GI-method was developed in order to select the best foods suitable for diabetics. Low GI foods result in more stable blood sugar and insulin levels. This health aspect is beneficial not only for diabetics, but for everyone. The glycemic index of Natural Balance Shake was tested at the University of Sidney and is 28. Will the Natural Balace Shake help me lose weight? Studies have shown significant weight loss in subjects using the Natural Balance Shake in conjunction with advice on diet and exercise. The Natural Balance Shake aids weight loss in many ways and one important factor is that insulin levels tend to decrease in regular users of the shake. Insulin is an anabolic hormone (promotes weight gain) which is elevated in overweight people and their levels tend to normalize as a result of using the Natural Balance Shake and ingesting meals more regularly. This is the suspected mechanism of the facilitated weight loss. Users also report feeling full after taking the shake which helps reduce portion sizes and calories during main meals.

WELLNESS PRO D U CT G U I D E

To use the Natural Balance Shake for weight management or weight loss, we recommend that the Natural Balance Shake is used in the following three ways: o 1) Have a shake half an hour before each main meal (so you feel less hungry and eat less at the meal) o 2) Have it as a snack or whenever you experience a sugar craving instead of something less healthy and more calorific See the Wellness Weight Balance Road Map for more information. Is it possible to use Natural Balance Shake as a meal replacement? It is possible to replace a meal by taking 1-3 portions at once, depending on your weight and activity level. Since the Natural Balance Shake is low in carbohydrates, it is always recommended to complement with vegetables, fruit, nuts or berries. In our programs, however, we always recommend using it as a meal complement, not replacement. Does the Natural Balance Shake affect appetite? General observation and subjective reporting indicate that appetite can be curbed by taking the Natural Balance Shake about 30 minutes before a meal. Also, stabilization of blood sugar levels can help stop cravings, so taking the Natural Balance Shake between meals can also help curb hunger and appetite. I exercise and go to the gym - can I take the Natural Balance Shake instead of other protein and carbohydrate formulas on the market? The Natural Balance Shake formula contains 41 % protein and 32 % carbohydrates and can be taken both before and after training. This will provide your body with fuel during the workout and help your muscles recover after the training, but remember that the GI is low and thus the shake won’t have the insulin-provoked anabolic effect. If you want more than one serving size worth of protein and carbs, take two scoops. If you mix it with milk or soymilk, you can also increase overall protein, carbohydrate and calorie content. Is it possible to use Natural Balance Shake to build up my muscles? Yes. Natural Balance Shake contains optimal nutrition, including three different and potent natural proteins. You should take a shake both before and after the workout which will give your body additional fuel for energy during the workout and aid recovery afterwards. It is also important to continue eating healthy meals throughout the day. Is it safe to take the Natural Balance Shake over long period of time? The Natural Balance Shake can be taken as a complement to food for as long as you wish. How long before can I prepare a Natural Balance Shake drink before consuming it? The shorter time the Natural Balance Shake stays in the glass the better the taste. After about 10 minutes, the shake starts to separate, therefore, it should be mixed as close as possible to the actual drinking time. A pre-mix could be done 30 min before tasting and then should be stirred just before pouring into the glass. Serve the shake cold for ultimate taste. Does Natural Balance Shake affect blood pressure? No, the Natural Balance Shake will not affect blood pressure.

WELLNESS PRODUCT GUI D E

I have food intolerances / allergies. Can I use the Natural Balance Shake? If you are allergic to any of its ingredients, you should avoid taking the product or consult your doctor before testing. Milk There is a minimal amount of lactose (about 1% per ready mixed shake) in the Natural Balance Shake, and our experience has shown that most people with lactose intolerance can take it without getting problems. If you are, however, allergic to milk protein, then you should not consume the Natural Balance Shake Strawberry The natural strawberry flavor in the Natural Balance Shake is non-allergenic and well-tolerated by people allergic to actual strawberries. Sensitivities can however differ between individuals and it’s up to each person to decide if they would like to try the flavor, perhaps in smaller portions to begin with, to see if a reaction appears. Eggs The Natural Balance Shake contains eggs and is therefore not suitable for people allergic to eggs. Some people who are allergic to eggs have tolerated the Natural Balance Shake anyway, perhaps because the eggs have been spray-dried, but tolerance is always individual. Consult your doctor for recommendations. Can I pre-mix the Natural Balance Shake and bring it with me for later use? We recommend that you use the single servings for this purpose or that you carry the powder in the shaker/an empty bottle and add water when you wish to drink it. That way the shake will be fresh and cold. But yes, you can mix it and then carry it with you or refrigerated for a whole day, just remember to shake it before drinking. We recommend that you throw out shakes that are more than 24 hours old, especially if it has been standing in room temperature. Is the Natural Balance Shake suitable for diabetics? What is the sugar content? When it comes to chronic diseases or if you are taking prescription medication, you should always consult your doctor before taking any supplements, including the Natural Balance Shake. The Natural Balance Shake can be taken by diabetics. It has no added sugar and a glycemic index of 28 - very low. The carbohydrate content per serving is 6 grams out of which 3.5 grams are simple sugars. If you take insulin or oral medication, you may need to monitor your blood sugar levels and adjust your medication’s dose according to the low carbohydrate and low glycemic index levels of this product, especially if you lose weight. Does the Natural Balance Shake have any added sugar? The Natural Balance Shake does not contain any added sugar, there’s only sugars and carbohydrates from the natural ingredients. To enhance the taste but maintain a low glycemic index, the sweetener Sucralose is used in very small quantities.

WELLNESS PRO D U CT G U I D E

Does the Natural Balance Shake contain a sweetener? The Natural Balance Shake contains sucralose; a sweetener approved by the EU, in order to create a positive taste sensation for the powder while keeping sugar and calorie levels down. Sucralose does not provoke the same magnitude of insulin response as other sweeteners on the markets approved by the EU. Sucralose originates from natural sugar, but is approximately 600 times sweeter. This is why such a minute amount is used (approximately 0.125 g per serving). When I take the Natural Balance Shake as supplement, do I still need to take vitamins and minerals? The Natural Balance Shake is not a vitamin or mineral supplement; it is a unique formulation with ordinary food. If your total intake of food contains 0.5 - 1 kg of fresh and organic vegetables and fruit, then you do not need any supplements of vitamins and minerals. However, if you are not eating such a healthy and varied diet, then it may be a good idea to complement your nutrition with a multivitamin pill. In the USA, Harvard Professor Willett has pointed out that most people get too little of vitamin D, B6, B12 and folate in their diets. He is one of many health professionals who advocates taking a daily multivitamin/mineral pill as an insurance against deficiencies. From what age can one take the Natural Balance Shake? It is safe from the age of 3 and can be used in the following way (unless local legislation stipulates otherwise): 3-7 years: 1/3 portion Natural Balance Shake mixed with 1.5 dl drinking water 7-11 years: 1/2 portion Natural Balance Shake mixed with 1.5 dl drinking water 12 years and up: 1 portion Natural Balance Shake mixed with 1.5 dl drinking water Can I mix Natural Balance Shake with other fluids than water? Yes, you can mix the shake with all cold fluids like milk, soy milk, almond milk, oat milk, juice, yoghurt etc. - according to your energy needs and taste preferences - but remember that the energy content (calories) and glycemic index may increase if you mix with fluids other than water. There is also a recipe book to make delicious smoothies and shakes with the Natural Balance Shake strawberry and vanilla flavors.

Astaxanthin What is Astaxanthin? Astaxanthin is an antioxidant. It is a red pigment and part of the carotenoid family. Carotenoids are organic pigments that are naturally occurring in chloroplasts and chromoplasts of plants, bacteria, algae, fungi and in the birds and fish that eat them (salmon, shrimp, flamingos). They serve two key roles in plants and algae: they absorb light (energy) for use in photosynthesis, and they protect chlorophyll from photodamage. Carotenoids that we consume through our diets accumulate in our skin and have a photoprotective effect on us as well. Studies show that astaxanthin is a powerful antioxidant - more than 100 times stronger than Vitamin E in scavenging free radicals generated in the body. Free radicals are unstable oxygen species with unpaired electrons that â&#x20AC;&#x153;stealâ&#x20AC;? electrons from other atoms. When a free radical reacts with a stable molecule, it turns the stable molecule into a free radical. This can set in motion a chain reaction of 56

WELLNESS PRODUCT GUI D E

free radical formation. Many scientists believe that one of the root causes of aging is cell damage caused by the uncontrolled chain reaction of free radicals. Astaxanthin has a unique molecular structure that gives it its superior capacity as an antioxidant. How does Astaxanthin work? Astaxanthin is a fat-soluble antioxidant and protects cell membranes in all tissues of the body from oxidative damage. Because it is fat-soluble, it has the ability to cross the blood-brain barrier which makes it available to the eye, brain and central nervous system. Astaxanthin also has documented effects in other tissues of the body. It has been found to increase muscle endurance by inhibiting the secondary inflammatory response after exercise. In the skin, it has been documented to reduce photo aging by attenuating UV damage and having an anti-inflammatory effect after UVB exposure. What are the benefits of taking Astaxanthin regularly? Astaxanthin plays a crucial role in our bodies to defend our cells from premature aging and oxidative damage. Various human benefits are recognized to date: o enhanced skin health and protection form UV-damage o improved muscle healing after exercise leading to increased sports performance and endurance o better vision How can Astaxanthin be more than 100 times stronger than vitamin E? Usually, two antioxidants (like vitamin C and E) work together when fighting free radicals, because donating an electron stabilizes the free radical but strips one of the antioxidants (vitamins). Compared to common antioxidants, astaxanthin offers two additional groups of oxygen molecules which gives it the ability to neutralize free radicals without becoming unstable itself. In other words, astaxanthin quenches free radicals and does not need another electron donor to return it to a stable state. Because of this distinctive chemical structure, astaxanthin is elevated to the status of a unique class of carotenoids, known as xanthophylls, which offer superior antioxidant capabilities. Can Astaxinthin help reduce my wrinkles? Yes it can. Studies show that astaxanthin improves elasticity, hydration, and reduces wrinkles. Wrinkles are creases on the surface of the skin that occur as a result of mimicking, dehydration, and cell damage caused by UV radiation, air pollution, smoking, inadequate diet, lack of circulation and high stress levels. UV radiation that affects the skin is composed of two different types of waves, UVA and UVB. UVB rays are shorter than UVA and primarily affect the outer skin layers. They are the main cause of sunburn. UVA rays penetrate more deeply and efficiently, giving a lasting tan while damaging the collagen fibers in the dermis, leading to wrinkle formation. Astaxanthin protects both cell membranes and collagen as it neutralizes the free radicals produced during UV exposure. How does Astaxanthin improve skin appearance? Astaxanthin helps keep skin looking fresh and healthy by protecting the skin against environmental damages and the effects of aging. The skin is the bodyâ&#x20AC;&#x2122;s largest organ and our first line of defense against the outside environment. It is a barrier that defends us from microorganisms, UV rays, heat, water and pollution. In order for this organ to be healthy, it is very important to have a diet with optimum nutrition including vitamins, minerals and antioxidants. Unfortunately, most people do not consume the recommended 0.5 - 1.0 kg of salad, vegetables, legumes, whole grains and fruit per day, so in order to compensate the lack of antioxidants, vitamins & minerals, it becomes very important to supplement. WELLNESS PRO D U CT G U I D E

Astaxanthin helps quench free radicals and reduces inflammation which helps maintain cell membrane integrity. This leads to replenished moisture levels, improved elasticity and reduced wrinkle depth as shown by studies. How can Astaxanthin enhance muscle strength and improve endurance? Free radicals are produced in our bodies not only due to exposure to unfavorable conditions (UV radiation, smoking, bad diet), but also during normal bodily functions such as energy production and digestion. During physical activity we breathe more and faster in order to supply our tissues with oxygen that is needed for energy production. This generates more free radicals and our bodies respond to this in the long term by producing more endogenous antioxidants. In the short term, however, free radicals activate the inflammation response that leads to muscle-tiredness and soreness. Astaxanthin quenches free radicals in the muscles and inhibits muscle damage and inflammation as a result. In support of this, human studies show lower lactic acid levels after strenuous exercise in subjects taking an astaxanthin capsule/day for 4 weeks, and a significant improvement in endurance performance after supplementing for six months. In summary, astaxanthin helps reduce muscle damage and improves muscle recovery time after strenuous activity. For how long a period can/should I take Astaxanthin? Because it is natural and food-state, you can use Astaxanthin continuously all through your life, and this is why weâ&#x20AC;&#x2122;ve included it in the Wellness Pack. The amount of Astaxanthin pigment found in one capsule corresponds to a large portion of wild salmon. Should I take Astaxanthin before or after a meal? We recommend that you take Astaxanthin (or The Wellness Pack) together with your breakfast. It does not matter if you take it before, during or after, but the mornings are the best time to take supplements in order to get into a routine and to remember to take them. This is because the benefits and effects of all supplements, including Astaxanthin, take a couple of weeks to show and are often more subtle compared to the effects of drugs. When it comes to absorption, Astaxanthin is a fat-soluble pigment which means that fat needs to be present in order for it to be absorbed in the intestine. There is an adequate amount of fat in the capsule for 100 % absorption.

The Wellness pack Can I take other multivitamin supplements together with the Wellness Pack? No, this is not advised. Our multivitamin and mineral supplement contains a perfectly adjusted amount of nutrients for the adultâ&#x20AC;&#x2122;s daily needs. Can I take the Wellness Pack with any liquid (e.g. coffee, tea, pop sodas etc.?) It is recommended to drink plenty of water or other non-alcoholic liquids together with the Wellness Pack. We recommend taking Wellness Pack with at least 2 dl of water for optimum absorption. Water transports nutrients around our body and eliminates wastes and toxins. Can I use the Wellness Pack or the Multivitamin and Mineral Supplement during pregnancy? Most women are recommended supplementation, especially of folic acid before and during pregnancy in order to avoid birth defects. Dietary supplements are, however, never tested in clinical trials on pregnant women. The Wellness Pack also contains astaxanthin - an antioxidant that has not been tested in clinical trials on pregnant or breast feeding women. Although it is a natural antioxidant that can be found in seafood and salmon, we would advise you to consult your doctor first. Can Wellness Pack be consumed by children? The Wellness Pack is developed for adult needs. The amount of vitamins and minerals that it contains is formulated to meet the daily needs of people over the age of 12. Therefore it is not recommended to be taken by children below 12 (or according to each countryâ&#x20AC;&#x2122;s legislation for dietary supplements).

Can children take astaxanthin? No studies of astaxanthin in small children have been conducted and therefore we cannot recommend it as such. If your child happens to take the pills, it is not dangerous or toxic. Can I take Astaxanthin if I am pregnant or breast-feeding? Women who are pregnant or breastfeeding should consult a health care provider before using food supplements in general and this applies to astaxanthin too. No studies of astaxanthin in pregnant or nursing women have been conducted. Can diabetics take Astaxanthin? When it comes to chronic diseases, or if you are on prescription medication, you should always consult your doctor before taking any supplements. There are no contraindications for diabetics to take astaxanthin. In fact, studies suggest that reactive oxygen species (ROS) induced by hyperglycemia contribute to atherosclerosis and the complications of diabetic progression: blindness, kidney failure and amputations. Astaxanthin has been found to preserve beta-cell function and reduce glucose toxicity in diabetic mice.

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Omega 3 Why should I take a daily omega 3 supplement? Omega-3 fatty acids are essential fatty acids, meaning that they cannot be produced by our body and therefore must be obtained from the diet. Omega 3 fatty acids play an important role in a lot of organs and tissues, including: o the cardiovascular system (it can lower blood pressure and cholesterol levels, thus loweringthe risk of heart attacks and strokes) o the nervous system (improve memory and mental ability) o eyes (better vision) o the immune system (can help reduce allergies and the symptoms of inflammatory auto-immune diseases like arthritis, Chron’s disease and IBS) o joints (helps relieve inflammation and pain) o the skin Omega-3 fatty acids are a part of all membranes in the body, including the skin’s. For the skin, this means keeping it moist and strong. Its positive effects on skin elasticity are well-documented. Fish contain toxic pollutants.What is the case for Oriflame’s omega 3 Oil? Heavy metals found in fish bind to protein, and therefore it is more toxic to consume the flesh of the fish than it is to consume the purified oil. Our fish oil is derived from fish caught off the coast of Latin America. Moreover, it is purified during the manufacturing process, properly protected against oxidation, has undergone molecular distillation and is of a pharmaceutical caliber. From a toxicology standpoint it is therefore much safer to take omega 3 supplements than to eat fatty fish. I am pregnant and heard that omega 3 is good for my baby. Is this true? It is true. Omega-3 fatty acids, especially DHA is important in development and function of the baby’s nervous system - the brain and the eyes - especially in the last three months of pregnancy and the first six months of the child’s life. The only way of providing babies with these essential fatty is through the mother. It is a good principle to consult your doctor before starting any supplemental regime if you are pregnant. Can I give the omega 3 supplement to children? Provided that they are old enough to swallow the capsule, yes you can. Omega 3 fatty acids have many crucial functions for growing children including eye and brain development, improving concentration, attention, memory and reading skills. Children are recommended the same amount of omega 3 intake as adults are - between 1 and 2 grams per day. Consult your pediatrician before starting your child on a supplement. Can people with fish allergy use Wellness by Oriflame omega 3 Fish Oil Supplement? Fish allergies are caused by your body’s reaction to fish protein. Even though our oil only contains trace amounts of protein, this can be enough to trigger an allergic reaction if your allergy is severe. Therefore it is not advisable to use fish oil supplements.

WELLNESS PRODUCT GUI D E

Why do the Omega 3 capsules consist of fish oil and not of vegetable oil? Omega 3 fatty acids can be found in both oils. Fish oils have the longer omega 3 fatty acids called EPA (eicosapentanoic acid) and DHA (docosahexaenoic acid) while vegetable oils contain the shorter fatty acids called ALA (alfa linolenic acid). Our bodies convert ALA to the longer chains depending upon availability, ability and need. EPA and DHA fatty acids have documented health benefits for the nervous and cardiovascular system as well as anti-inflammatory properties. Because the longer chains are responsible for the positive health effects, we have chosen omega 3 from fish instead of vegetarian sources.

Multivitamin & Mineral Is it safe to take multivitamins & minerals every day? One tablet of the Wellness by Oriflame Multivitamin & mineral is formulated to meet the daily recommended amounts of vitamins and minerals and does not pose a risk of overdosing. It may be common knowledge that fat-soluble vitamins can pose a risk of toxicity, but chronic toxicity with regards to vitamin A could only develop after ingesting > 100,000 IU)/day for months (approx. 37 tablets taken simultaneously for months). Some supplements and drugs should not be taken continuously (i.e. Echinacea). There is, however, no benefit of stopping and starting the Wellness Pack or the Multivitamin & Mineral as they only contain daily necessary nutrients. It is safe to take one tablet every day. Can iron and calcium be absorbed simultaneously? Don’t vitamins antagonize minerals or vice versa? Your status of a vitamin can affect absorption - if you are deficient, you will absorb more. But no mineral destroys another and no vitamin destroys another. Some of them compete for receptors in the small intestine for absorption, but the intestinal canal is so long and absorption from the intestinal tract is very high. People who have intestinal diseases (IBS, Chron’s) or have had part of their intestine removed may absorb less and it is a good idea to supplement. It is true that vitamin C increases absorption of inorganic iron, and high levels of calcium inhibit it. The Wellness by Oriflame Vitamin & Mineral tablets contain both vitamin C and calcium, so iron absorption is not affected either way. This is why iron, calcium and vitamin C always co-exist in multivitamin and mineral supplements in general. Supplements with larger doses of calcium or iron used in the treatment of osteoporosis or anemia would, however, not combine them.

WELLNESS PRO D U CT G U I D E

What does the Multivitamin & Mineral for Women contain and how does it compare to the recommended Daily allowance?

Supplement Amount per Tablet Vitamin A 800 mcg Vitamin D 5 mcg Vitamin E 10 mg Vitamin B1 (thiamine) 1.4 mg Vitamin B2 (riboflavin) 1.6 mg Vitamin B3 (niacin) 18 mg Vitamin B5 (pantothenic acid) 6 mg Vitamin B6 (pyridoxine) 2 mg Vitamin B9 (folic acid) 200 mcg Vitamin B12 (cobalamine) 1 mcg Biotin 150 mcg Vitamin C 60 mg Calcium 175 mg Magnesium 75 mg Iodine 150 mcg Copper 900 mcg Iron 14 mg Zinc 15 mg Selenium 25 mcg

WELLNESS PRODUCT GUI D E

% of RDA 100 100 100 100 100 100 100 100 100 100 100 100 22 25 100 90 100 100 45

What does the Multivitamin & Mineral for Men contain and how does it compare to the recommended Daily allowance?

Supplement Amount per Tablet Vitamin A 800 mcg Vitamin D 5 mcg Vitamin E 10 mg Vitamin B1 (thiamine) 1.4 mg Vitamin B2 (riboflavin) 1.6 mg Vitamin B3 (niacin) 18 mg Vitamin B5 (pantothenic acid) 6 mg Vitamin B6 (pyridoxine) 2 mg Vitamin B9 (folic acid) 100 mcg Vitamin B12 (cobalamine) 1 mcg Biotin 150 mcg Vitamin C 60 mg Calcium 150 mg Magnesium 100 mg Iodine 150 mcg Copper 900 mcg Zinc 15 mg Selenium 50 mcg

% of RDA 100 100 100 100 100 100 100 100 50 100 100 100 19 33 100 90 100 91

WELLNESS PRO D U CT G U I D E

Peach Our Favourite CoolerShake Recipes Wellness A great poolside companion on a hot day, this refreshing and delicious drink will keep you feeling cool and looking fabulous.

Peach Cooler

1 serving

Strawberry Nut Shake

Ingredients

1 scoop Natural Balance Shake Vanilla 150 ml cold water or low-fat milk (0.5%) 75 g peach slices (around half a peach) fresh or frozen 3 ice cubes

A drinkable sundae- all pleasure, no guilt! 1 serving

Strawberry Nut Shake

Ingredients

Combine ingredients in a blender refreshingalland delicious drink will keepand you serve in a chilled glass. feeling cool and looking fabulous.

1 scoop (18 g) Natural Balance Shake Strawberry 150 ml cold low-fat milk (0.5%) chopped nuts (3 almonds)

Calories 1 serving per portion

Directions

Directions A great poolside companion on a hot day, this

1 scoop Natural Balance Shake = 65 kcal 150 ml low fat milk = 57 kcal Ingredients 751 gscoop peachNatural = 30 kcal Balance Shake Vanilla Total: 152 kcal 150 ml cold water or low-fat milk (0.5%)

75 g peach slices (around half a peach) fresh or frozen 3 ice cubes

Directions

Combine all ingredients in a blender and serve in a chilled glass.

Calories per portion

1 scoop Natural Balance Shake = 65 kcal 150 ml low fat milk = 57 kcal 75 g peach = 30 kcal Total: 152 kcal

Mix Natural Balance Shake Strawberry with 150 ml cold low-fat milk, sprinkle chopped nuts (almonds) on top. in ano cocktail A drinkable sundaeallServe pleasure, guilt! glass.

1 serving

Calories per portion 1Ingredients scoop Natural Balance Shake = 65 kcal 150 ml low-fat = 57 kcal Shake 1 scoop (18 g) milk Natural Balance chopped nuts (3 almonds) = 59 kcal Strawberry Total: 181 kcal 150 ml cold low-fat milk (0.5%) chopped nuts (3 almonds)

Directions

Mix Natural Balance Shake Strawberry with 150 ml cold low-fat milk, sprinkle chopped nuts (almonds) on top. Serve in a cocktail glass.

Calories per portion 64

WELLNESS PRODUCT GUI D E

1 scoop Natural Balance Shake = 65 kcal 150 ml low-fat milk = 57 kcal chopped nuts (3 almonds) = 59 kcal

Citrus Crush A refreshingly tangy vitamin boost! 1 serving

Citrus Crush Ingredients

1 scoop (18 g) Natural Balance Shake Vanilla 100 ml freshly squeezed grapefruit juice 50 ml freshly squeezed orange juice

Directions

Mix all the ingredients in a blender. Serve in a tall tall tumbler glass with a few slices of orange.

A refreshingly tangy vitamin boost!

Calories per portion

scoop Natural Balance Shake= 65 kcal 11 serving 100 ml grapefruit juice = 40 kcal

50 ml orange juice = 24 kcal Ingredients

1Total: scoop129 (18kcal g) Natural Balance Shake Vanilla WELLNESS PRO D U CT G U I D E 65 100 ml freshly squeezed grapefruit juice

Strawberry Strawberry Mousse Mousse Shake Shake Satisfying Satisfyingsweetness sweetnessand andvelvety velvetytexture texturethat that makes makesa awonderful wonderfuldessert dessertoption, option,pleasing pleasingtoto both boththetheeyeeyeand andpalette. palette. 1 1serving serving

Mango Mango Paradise Paradise

Ingredients Ingredients

1 1scoop scoop(18 (18g)g)Natural NaturalBalance BalanceShake Shake Strawberry Strawberry 100 100mlmlsoymilk soymilkororlow-fat low-fatmilk milk(0.5%) (0.5%) 5050mlmlfreshly freshlysqueezed squeezedorange orangejuice juice 3 3sprigs sprigsfresh freshmint mint 3 3frozen frozenstrawberries strawberries freshly freshlygrated gratedbitter bitterdark darkchocolate, chocolate,forfor garnish garnish

Directions Directions

Mix Mixallallingredients ingredientstogether togetherininblender, blender,serve serve inina acocktail cocktailglass glassand andgarnish garnishwith with chocolate, chocolate,mint mintand andfresh freshberries. berries.

Calories Caloriesper perportion portion

1 1scoop scoopNatural NaturalBalance BalanceShake Shake==6565kcal kcal 100 100mlmlsoy soymilk milk==3636kcal kcal 5050mlmlorange orangejuice juice==2424kcal kcal 3 3frozen frozenstrawberries strawberries==1515kcal kcal dark darkchocolate chocolate1010g g==5050kcal kcal Total: Total:190 190kcal kcal

Revitalising Revitalisingsummer summersunshine sunshineinina aglass! glass!

Carrot Carrot Kick Kick

1 1serving serving

Ingredients Ingredients

1 1scoop scoop(18 (18g)g)Natural NaturalBalance BalanceShake Shake Strawberry Strawberry 150 150mlmlfresh freshmango mangojuice juice 1/2 1/2a aripe ripebanana banana 4 4iceicecubes cubes

Directions Directions

Mix Mixallallingredients ingredientsinina ablender blenderand andserve serveinin a atalltallglass. glass.

Calories Caloriesper perportion portion

1 1scoop scoopNatural NaturalBalance BalanceShake Shake==6565kcal kcal 150 150mlmlfresh freshmango mangojuice juice==7575kcal kcal 1/2 1/2banana banana==4040kcal kcal Total: Total:180 180kcal kcal

Kick-start Kick-startyour yourday dayororliven livenupupyour yourevening eveningwith with this thisinvigorating, invigorating,innovative innovativetaste tastecombination. combination. 1 1serving serving

Ingredients Ingredients

1 1scoop scoop(18 (18g)g)Natural NaturalBalance BalanceShake ShakeVanilla Vanilla 7575mlmlnatural, natural,unsweetened unsweetenedyogurt yogurt 7575mlmlfresh freshcarrot carrotjuice juice 1 1teaspoon teaspooninstant instantcoffee coffee 1 1teaspoon teaspoongrated gratedginger ginger 5 5leaves leavesfresh freshmint mint 5 5roasted roastedalmonds almonds

Directions Directions

Mix Mixallallingredients ingredientstogether, together,serve serveinina acocktail cocktail glass glassand andgarnish garnishwith withchopped choppedalmonds almondsand and fresh freshmint. mint.

Calories Caloriesper perportion portion

1 1scoop scoopNatural NaturalBalance BalanceShake Shake==6565kcal kcal 7575mlmlnatural, natural,unsweetened unsweetenedyogurt yogurt==3232kcal kcal 7575mlmlfresh freshcarrot carrotjuice juice==2424kcal. kcal. 1 1teaspoon teaspooninstant instantcoffee coffee==4 4kcal kcal 1 1teaspoon teaspoongrated gratedginger ginger==1818kcal kcal 5 5roasted roastedalmonds= almonds=3333kcal kcal Total: Total:176 176kcal kcal 66

WELLNESS PRODUCT GUI D E

WELLNESS PRO D U CT G U I D E

Global Celebrities Recommend

Wellness by Oriflame!

“

With WellnessPack man I manage to deal better with serious loads, I always stay toned, which means I’m making my goal ever more real! — Evgeni Plushenko, Russian Olympic champion in ﬁgure skating

“

Eating right can really do miracles. That’s what I thought when I ﬁrst tried Natural Balance Shake. It made me feel less hungry, more focused and energetic. NBS is good for everyone who wants to feel great about his or her active lifestyle.

“

— Elin Emanuelsson, one of the best female golf players in Sweden

“

I recommend the Wellness Pack to every woman who wants to look as a model! — Nataly Umaña, Colombian model and actress

“

My recipe of being in shape is proper nutrition and physical activity. That’s why I take NBS everyday! This is convenient, safe and effective. And I like the taste! — Eleni Petroulaki Ivic, the most well-known professional trainer and Yoga teacher, Greece

WELLNESS PRODUCT GUI D E