Brand van Egmond 2007
H e a d o f f i c e Brand van Egmond B.V. N i k k e l s t r a a t 41 1 4 11 A H N a a r d e n the Netherlands T +31 (0)35 692 12 59 F +31 (0)35 691 17 25 info@brandvanegmond.com www.brandvanegmond.com
Annet van Egmond ’Creating is ultimate fun. The mind is capable of creating anything, the hands follow. The mind and eye dream, the hand draws.
William Brand ’Dreaming. The mind imagines. My hands materialise.
2006/2007 William Brand and Annet
They work with creative
van Egmond are working
leading architects and
since 17 years as
interior designers on
independent artists. They
special projects for hotels,
are responsible for the
clubs and restaurants.
design and are co-founders
Their latest project was for
of Brand van Egmond.
the Dutch Embassy in New
They create their lighting
Delhi. The mysterious Night
sculptures in freedom with
Watch is shown there as an
fun and passion, never
art installation.
thinking of the market
This project formed the base
demand. With their studio/
for the new “claire-obscure”
laboratory background
Night Watch collection
they make “haute couture”
that brings tradition into
pieces for an international
today’s trendy space.
public as well as for residential projects.
Contents 2006/2007
Time to show off!
The Rembrandt year will be celebrated with the launch of our new Night Watch chandelier, a “bare to the bone” design that crosses the centuries. In our section: projects we will take you by the hand to join us in our Flower Power zones. New is our oval shaped Flower Power and a range of wall lamps. Woodstock cubic sitting objects are now, in addition to nickel, also available in powder coated black and white and other trendy colours. Also new in our catalogue is the technical information which you can find in the back.
Technic
Projects Night Watch Projects Flower Power Candles and Spirits Icy Lady Chrystal Waters Delphinium Hollywood Broom Rhapsody in Blue Studio Woodstock Beautiful Stranger Sculpture on Socle Technical information Colofon
06 08 18 20 28 36 42 54 64 82 94 102 104 108 110 112 136
Quotes 2006/2007 Dutch Autonomy dreams Creation is an act of open eyes and an open mind. Real Dutch Autonomy means to us starting and being independent as artists and running a company with passion. History and future to become a brand.. Building a brand is travelling through time; it took seventeen years to turn artistic effort into a design brand. The first 5 years we were so busy in our studio welding our objects that we didn’t have any time to look outside our studio.And even right now there is still so much to learn, so much to experience.To become a brand was not so easy without Commercial or managing directors. Our first international fairs were done in 1996. Right now we are present in 45 countries. A lot of travel, a lot to see and so much more to explore. Importance of communication; we became global thinkers.. A lot of people didn’t know our name but knew are products. We want to change that. We are happy to show our collections annually at 6 fairs: Salone del Mobile Milan, Courtrai, Frankfurt, Tokyo, Amsterdam and Cologne. Also events, exhibitions in London and New York and interviews in magazines and newspapers. BvE team Nowadays we are working closely with a fantastic team, the world’s top agents in design and do believe in our own concept. BvE’s unique pieces… Selling products globally is one thing, but to be able to sell unique pieces for unique locations is a compliment we receive. We are in the lucky position that we have been invited for those occasions. We became a brand which fulfils the sweet spot between architecture, lighting and design, at events, but most of all in homes, restaurants, hotels, all over the world. Cross branding Challenging, daring, but most of all: inviting to join hands… Vision Every year we are having fun in designing our new products and collections and as producers we work hard to improve the quality of our materials and products. Showing off is part of the fun, part of the silly mixture of being modest about what’s to come and proud of what is there. Showing off in places like Design Post Cologne, and who knows what other splendid venues are willing to receive us in the years to come? To have fun and to be positive are our values to success. 4
William Brand & Annet van Egmond
Design Post Cologne, Cologne, Germany, Showroom Brand van Egmond
5
Projects
Hanze association,
Belle et fou theatre,
Fair Bar.nl,
Fair Bar.nl,
Groningen, The Netherlands, De Zwarte Hond architects, featuring Flower Power
Berlin, Germany, Meuser architects, featuring
Amsterdam, The Netherlands, WINK designers featuring Flower Power
Amsterdam, The Netherlands, WINK designers featuring Flower Power
special bar Flower Power object
With their avant-gardis-
In 2006, the place where
tic lighting sculptures
Marlene Dietrich reached
Brand van Egmond
her fame, the famous
continuously work with
Berlin Spielbank Theater
creative leading archi-
will undergo with Meuser
tects and interior design-
architects a Flower Pow-
ers on special projects
er transformation. In June
for museums, hotels,
Rembrandt was remem-
restaurants, clubs and
bered because of his
town-halls. In 2004 the
400th birthday. The Dutch
Hollywood shed its light
television NOS honoured
over the 76th Academy
our Dutch Master painter
Awards presentation
with our Night Watch col-
in the USA. At the end
lection. The presentation
of 2005 Night Watch
on television lasted a full
was featuring as an
week, including famous
art installation at the
speakers and guests like
Dutch embassy in New
Rudi Fuchs.
Delhi. For us an exciting project to use the famous Dutch claireobscure background and lift it with modern techniques into today’s space.
6
Fair Bar.nl,
Hanze association,
Amsterdam, The Netherlands, WINK designers featuring Flower Power
Groningen, The Netherlands, De Zwarte Hond architects, featuring Flower Power
NOS Dutch Television Rembrandt 400 years, Amsterdam, The Netherlands, Ed Elting designer featuring Night Watch
Projects 7
Night Watch 2006 His shadow is watching over you…. Claire – obscure; mystique and mystery, Rembrandt’s spirit lingers on in the Nightwatch, a ‘dressed-down’ chandelier which reaches back to the basic design of the early copper chandelier. Simple and bare, yet glowing and warm, it lifts tradition into today’s space. The monumental two-dimensional shapes, breathing the 17th century, are hand-crafted together with nuts and bolts and powder coated in a range of trendy colours. Past, present and future dissolve into one glowing celebration of the Autonomy of Dutch Design throughout the ages.
8
NWH95 special, page 112
9
NWW17W, page 112
NWH140BL, page 112 NWW40ST, page 112 10
Het Arsenaal, Naarden, The Netherlands, Jan des Bouvrie architect, featuring Night Watch
11
NWH95 special, page 112
Past, present and future dissolve into one glowing celebration 12
NWH95ST, page 112
13
The monumental two-dimensional shapes, breathing the 17th century
14
Private house Brand van Egmond, The Netherlands, featuring Night Watch
NWT55 special, page 112
15
Claire – obscure; mystique and mystery
16
Private house Brand van Egmond, The Netherlands, featuring Night Watch
NWW17BL, page 112
17
Architectural interior projects
by William Brand Didato, Amsterdam, Interior design
Twill importer Armani, Amsterdam, Interior design
The fascination on
You always work with
architecture and space
something bigger than
remains our ďŹ rst love,
yourself. Architecture is
says William Brand.
like baking a cake and
Being part of a space is
making the icing too. Our
quite different to holding
lighting range for exam-
an object in your hands.
ple is one line of icings.
One is admiration, the
They all excel, none is
other one is physical
neutral and they are
experience. Architecture
omnipresent in any
remains for me an
room. Some designers
escape in which I truly
create objects that are
ďŹ nd myself, space is
part of a space,
always magic. Working
we do not.
in and with a particu-
Nothing we make is
lar space allows you to
ever neutral.
pace yourself, there are elements you best leave alone and other elements
Headquarters Brand van Egmond, Naarden
you might use to excel.
Architectural and Interior design
Twill importer Armani, Amsterdam, Interior design
18
Didato, Amsterdam Interior design 19
Marlies Dekkers Store Rotterdam Showtime BvE’s Flower Power
Breaking with the tradition of hand-crafting wires of steel, the cutting of steel plates into flowery shapes led to the creation of Flower Power.
Flower Power FPC120BL, page 112 20
Marlies Dekker store, Rotterdam The Netherlands, featuring Flower Power
21
left and right curled available
The flowing, seventies’ Headquarters Brand van Egmond, Naarden, The Netherlands, featuring Flower Power and Woodstock
shapes are an exciting and sexy spectacle for the eye
22
FPW30BL, page 114
FPC120 special, page 112 and WS50 special, page 134
23
Iron is a raw material that sits at the heart of the Marlies Dekker store, Rotterdam The Netherlands, featuring Flower Power
FPHL100W, page 112
Brand Van Egmond collection. Curved, curled and tangled around light sources and crystal it forms the foundation for most designs, be it solid or light. Breaking with the tradition of hand-crafting wires of steel, the cutting of steel plates into flowery shapes, led to the creation of Flower Power. The flowing, seventies’ shapes are set-off against large black, white or transparent icicles, creating an exciting and sexy spectacle for the eye.
Let there be love … 24
FPHL120BL, page 112
25
Brand new oval shape
26
FPHO135BL, page 114
FPC120W, page 112
Marlies Dekker store, Rotterdam The Netherlands, featuring Flower Power
27
Candles & Spirits is the result of a unique cooperation: the combination of Swarovski’s glamour with a hint of exuberance and Brand van Egmond’s contemporary design formed the starting point for this jubilant chandelier.
Candles and Spirits 2003
In order to revive the traditional chandelier and the lasting values it represents, William and Annet decided to create todays crown jewel. The magic and poetry of a floating candle were the inspiration. The execution was found in making crystal the centrepiece, in terms of design, but moreover for the shine and glamour it represents. Nickel or gold provide the trendy or exuberant touch, turning Candles and Spirits into a fashionable statement of “great minds that think alike…” 28
Jades store, Dusseldorf, Germany, Peter Kern architects, featuring Candles & Spirits
29
Haute Couture, CASHO70NH, page 114
glamour with a hint of exuberance, contemporary design
30
Jeroen and Lucas working on models
CASH120NH, page 114
31
Swarovski Crystals
Headquarters Brand van Egmond, Naarden, The Netherlands, featuring Candles & Spirits
32
CASHO70NH, page 114
CASH120NH, page 114
33
Swarovski Crystals
Poetry of a floating candle
Neuhaus store, Brussels, Belgium, Desgrippes & Gobe architects, featuring Candles & Spirits
34
CASW30NH, page 114 35
The extremely refined
elegance of the first
co-creation with Swarovski had to be matched by a bold and almost avant-garde statement. A move from the early synergy to an object where ‘les extrèmes se touchent’: the Icy Lady.
Icy 2005 lady 36
The result is a true
‘feast to the eye’ at first sight.
Distinctly female with curvy, flowery shapes, flamboyant and fun. At a second glance, cool and aloof with perfectly cut Swarovski icicles, almost
frozen in time.
Keep your distance, she is made to admire from afar. Yet when illuminated, her cool looks in pitch black, snow white or crystal clear will glow and surely draw you in. 37
With Swarovski Crystals 38
ILC120W, page 116
39
ILC80N, page 116
Studio Brand van Egmond, Naarden , The Netherlands, featuring Icy Lady
40
Swarovski Crystals
ILC80 special, page 116 41
Crystal Waters 1999 Having followed the shapes of nature, its strength and formidable essence, it was time to let go. The fine wiry shapes were allowed to find their own way, like water when it leaves the river bed.
The new insight created a new lightness with an almost liquid touch. In a wide range of shapes and dimensions the Crystal Waters collection flows.
CWS135NH, page 116 42
Headquarters Brand van Egmond, Naarden, The Netherlands, featuring Crystal Waters
43
The new insight created a new lightness with an almost liquid touch
CWS155NH, page 116 and SOSWS198, page 134 44
Jamie Oliver lobby restaurant, Amsterdam, The Netherlands, featuring Crystal Waters and SOS
45
CWH60NH, page 116
46
The fine wiry shapes were
CWH60NH, page 116
allowed to find their own way,
47
CWSHADE80NH, page 118
CWSHADE60NH, page 118
48
Headquarters Brand van Egmond, Naarden, The Netherlands, featuring Crystal Waters
like water when it leaves the river bed.
49
CWH80NH, page 116
CWS130NH, page 118 CWH100NH, page 116 50
51
Transparency and shadowy silhouettes The edge of chaos form rhyme reason... the sense of order E. Gombrich
150CW1N, page 118
52
CWS130NH, page 118
53
It is a small step from the purity of nature to the pleasures of life, and it was made at the time of the introduction of Delphinium. An almost heady and loose design added an element of hedonism to the pure Chandelier line. The structure of frivolous iron garlands carrying the large glass dangles, belies an almost secret longing for times bygone. A new stream of dancing designs came to the fore, the transformation Let’s swing!
Delphinium 1998 DOC70N, page 120 54
Private house Brand van Egmond, The Netherlands, featuring Delphinium
55
DP60N, page 120 56
DT40N, page 122 57
DW35N, page 120
DC100N, page 120 58
59
DW20N, page 120
60
House of Gerry Weber, Hamburg, Germany, Gerry Weber architects, featuring Delphinium DC140N, page 120
61
The structure of frivolous iron garlands carrying the large glass dangles, belies an almost secret longing for times bygone
DCC70N, page 120 62
DF215N, page 122 63
Hollywood 1996 Travelling through Africa, William and Annet were gripped by the slender and pure beauty of branches and trees scattered across the land. In the wide open spaces, the natural fanciful lines of the branches turned the dead wood into holy wood. Back in Europe the image was translated into wrought iron in a sleek and nickel finish. Playfully adapting nature into an almost dramatic tangled web of emotions; holy wood turned into glamorous Hollywood. What seems alive is not, and what wasn’t, is‌.
64
65
HW20W, page 126
Travelling through Africa, William and Annet were gripped by the slender and pure beauty of branches HCCH120W, page 124 66
Private house Brand van Egmond, The Netherlands, featuring Hollywood
67