Oryx Media Kit by Oryx Group of Magazines

media kit

2012

About Oryx Advertising Company WLL (OAC) is the leading publishing house in the State of Qatar. Established in 1973, Oryx is the only publishing company in Qatar that brings out four monthly magazines â&#x20AC;&#x201C; Qatar Today, Qatar Al Yom, Woman Today and GLAM in addition to several other periodicals such as CAMPUS, Landmark, Hyatt Plaza & Progress Qatar. All of these titles are leaders in their respective categories. In 2009 Oryx partnered with The New York Syndicate to launch the Qatar edition of T: The New York Times Style Magazine which has been at the forefront of global culture, exploring the worlds of fashion, beauty, design, living and travel with imagination, intelligence and originality. T Qatar offers an editorial ambience created by renowned writers, celebrity profiles combined with modern, cutting edge design that is distinct in style. OAC is actively involved in social and community services and has initiated several activities, viz Qatar Today Green Awards, Doha Green & Sustainability Summit, Qatar Today Round Table, Green Ambassador Programme, Woman Today Mini Marathon, Qatar Today Restaurant Awards and Read for a Cause. Oryx publications are the choice of premium international, regional and local brands. With their quality content, contemporary design and unique combination of lifestyle, corporate and product marketing messages, they stand for long-term association with brands, reinforcing the trust placed on them by marketers. With their unmatched circulation and readership, Oryx publications offer a reach and quality unrivalled by any other medium in Qatar. The group continues to grow and contribute in maturing the media scenario. Several new titles are planned in the near future.

qatarâ&#x20AC;&#x2122;s no.1 news and business * magazine

Todayâ&#x20AC;&#x2122;s reader wants a fresh new approach. One that is smart, sophisticated and thought-provoking. With an eye for useful business information, high quality reportage and bold inspiration, Qatar Today speaks to its audience in a unique way.

Brand Insight

Reader Report

Focusing on the business and economic environment of Qatar, it is the most widely-read magazine in the country.

Qatar Today readers make important corporate decisions.

As Qatar’s only News & Business monthly, Qatar Today reaches an audience that is much sought after. The magazine’s unique combination of business and trends reportage is valued and appreciated by the country’s business leaders, corporate heads, high-ranking ministry/government officials and affluent households. The flagship title of Oryx Advertising Co, one of the first media houses of Qatar, Qatar Today is valued for its unbiased editorial stance.

They shape the issues facing major companies and drive decision-making processes. Always on the cutting edge of the latest lifestyle trends, they establish the brand choices for others to follow. More than 65% of Qatar Today readers are at senior positions in their respective companies.

Editorial Mission Only Qatar Today provides an insightful presentation of news and events, analysing trends and interpreting its impact.

From finance, technology and industry to sports, trade and leisure, Qatar Today helps its readers keep up with the latest. Each issue is packed with a wide range of business and economic news, in-depth perspectives on the financial markets, industry focus, trends, policies and personalities. It also offers authoritative coverage of sports, health, travel, technology, automobiles, food and fashion, all presented in a stunning contemporary design and style.

14% gOVERNMENT/ MINISTRY OFFICIALS

22% TOP MANAGEMENT

Reach & Visibility Qatar Today offers a reach unrivalled by any other magazine in the country

With a steadily growing circulation of over 27,000 and an average per copy readership of four, it reaches over 125,000 readers every month. Apart from brand advertising, Qatar Today has undertaken aggressive subscription promotions and contests for readers. It has been the official media partner for several high profile events, exhibitions and seminars.

32%

12%

SENIOR MANAGEMENT

MANAGERS/FRESH GRADUATES/ STUDENTS

Advertising Ambience Qatar Today is the choice of premium international, regional and local brands

It carries a unique combination of lifestyle, corporate and product advertising messages. Our associations are long term, reinforcing the trust people have in our brand. A well-defined editorial coverage complemented by an elegant design delivers a perfect ambience to any premium brand looking for an up-market audience.

18%

PROFESSIONALS (FINANCE, MEDICAL, ENGINEERING, EDUCATION)

NON WORKING/ RETIRED

Distribution & Delivery Qatar Today reaches its readers through a multi-level distribution strategy

Reader Survey

• Copies hand delivered and mailed to a premium database of readers • Tie-ups with prestigious clubs, hotels, restaurants and associations • Presented to members of the country’s premier banks and other financial institutions • Media partner for high-profile events, seminars and exhibitions • GCC and international distribution through agents • Sold at all leading bookshops, newsstands and malls

• 95% of readers rated Qatar Today as the best local magazine • 65% of readers rated it as one of the best GCC magazines • 87% of the readers rated its editorial quality on a par with international magazines • 78% of readers retain their copies for future references • 70% of our readers rated it as one of the most reliable source of business and finance news locally • 85% rated it as an effective advertising medium

Brand Building Qatar Today is the only magazine to have undertaken extensive brand building initiatives Restaurant Awards:

In 2004, Qatar Today initiated the first ever Restaurant Awards involving all premium restaurants of the country. As part of the programme, magazine copies & voting forms are kept at these outlets ensuring prominent brand presence and visibility. Qatar Today Round Table (QTRT):

Held every quarter, the forum brings together stalwarts from different fields to discuss and debate about various issues ranging across thought spectrums, as diverse as focus on the education system in Qatar, GCC Monetary Union or branding.

Qatar Today Green Awards (QTGA):

The awards were initiated to promote awareness and to recognise outstanding efforts in environment protection. It recognises businesses, institutions, individuals and schools for their efforts to preserve the environment and quality of life in Qatar. GPS â&#x20AC;&#x201C; Green Programme for Schools.

GREEN PROGRAMME for SCHOOLS (GPS) an initiative by Msheireb Properties in association with Qatar Today Magazine is the largest and most engaging school programme in Qatar meant to Reach, Inspire and Reward students and schools based on their eco-consciousness. It will help further in engaging the youth in eco-friendly practices and build a green equity in their minds. For Sponsorship opportunities of these events, or to develop customised event properties please contact: (+974) 44550983

Language English

Periodicity Monthly

Format Magazine Trim Size 205x270 mm

print run 27,600

distribution break up 7%

18%

HOTELS/ HEALTH CLUBS

EMBASSIES

CLUBS

COLLEGES/ EDUCATIONAL INSTITUTIONS

SUBSCRIBERS

Rates are valid till December 31, 2012 but are subject to change with one month notice.

8% MINISTRIES

PREMIUMS:

A 15% premium on card rate is applicable for specific positions, first 25 pages or consecutive pages. ISSUANCE AND CLOSING DATES

Qatar Today is published monthly on the first day of the month. Reservations for space are due on the 15th of the month preceding the issue date. Ad materials are due on the 20th of the month preceding the issue date. No cancellation can be accepted after the ad material deadline. MATERIAL FORMATS

Screen Ruling 150-170/inch. Colour separated positives with emulsion side down, along with printed proofs. Ad materials can be sent in digitally in illustrator EPS or Photoshop EPS with printed proofs.

GCC/ INTERNATIONAL

LOUNGES

ADDITIONAL INFORMATION

Rates and production specifications for Gatefolds, Cover Bands, Bookmarks, Thicker paper, Innovations and multiple-page units are available upon request.

13%

21%

NEWSSTANDS/ BOOK SHOPS

CONFERENCES/ SEMINARS

TOP PRIVATE COMPANIES

PROMOTIONS/ EVENTS

* The above is applicabale to Qatar Today, Qatar Al Yom, Glam and Woman Today advertisement specifications and rates Size/ Position

Specifications (W x H)

Rate (QR)

Rate (USD)*

Full Page

211 x276mm (Live Area 185 x 250mm)

17,800

4,875

Double Spread

416 x276mm (Live Area 380 x 250mm)

32,300

8,850

IFC + page facing

416 x276mm (Live Area 380 x 250mm)

56,300

15,425

IFC/IBC

211 x276mm (Live Area 185 x 250mm)

36,225

9,925

OBC

211 x276mm (Live Area 185 x 250mm)

40,250

11,000

‫عالم‬ ‫االعمال‪..‬‬ ‫بين يديك‬ ‫يبحث قـــارئ اليــوم في ظل تعدد وسائل االعالم عـــن أسلـــوب‬ ‫جديـــد لعـــرض المعلومـــات يأخــــذ بأسبـــاب التطـــور ويبعـــث الرغبـــة‬ ‫فــــي التـــزود بكـــل جديــد مـــن أخبــــار بـــالده والمنطقــــة والعالــــم‪،‬‬ ‫لذا تنتهج «قطـــر اليـــوم» أسلوبا فريدا لمخاطبـــة قرائـهــــا مــــن‬ ‫خـــالل سياستها التحريرية التي تركز علـــى المعلومـــات والـــرؤى‬ ‫المتعمقـــة فــــي قطـــاع المـــال واألعمـــال من خالل ابتكـــار وإعـــداد‬ ‫وطــــرح التقاريـــر الصحفيـــة المتخصصـــــة عاليـــة الجـــودة‬

‫‪Today’s reader wanTs a fresh new approach, one ThaT‬‬ ‫‪is smarT, sophisTicaTed, and ThoughT-provoking. wiTh‬‬ ‫‪an eye for useful business informaTion, high qualiTy‬‬ ‫‪reporTage and bold inspiraTion, qaTar al yom‬‬ ‫‪speaks To iTs audience in a unique way‬‬

‫زواﻳﺎ ﺧﺎﺻﺔ‬

‫ﻻ ﺿﻴـــﺮ ﻓــﻲ ﺗﻨﻮﻳـــﻊ اﻟﻌﻼﻗـــﺎت اﻟﻌﻼﻗـــﺎت‬

‫اﻟﻄﺮﻳﻖ إﻟﻰ ﻣﻮﻧﺪﻳﺎل ‪..٢٢‬‬

‫اﻟﺘﺠﺎرﻳﺔ اﻟﻌـــﺮﺑﻲ‪..‬‬ ‫ﻟﻜﻦ ﻓﻲ ﻧﻬﺎﻳﺔ اﻟﻤﻄﺎف أﻋﺘﻘﺪ أن‬ ‫ﺑﻠﺪي ﻟﺪﻳﻪ ﻣﻤﺎ ﻳﻘﺪﻣﻪ اﻟﻜﺜﻴﺮ ﻟﻠﻌﺮب وﻗﻄﺮ‬

‫ﺳﺒﺎق ﻋﻠﻰ اﻟﺬﻫﺐ‬

‫‪»g Éæg á≤«≤°T áaôZ Éæjód ¿C’ áWÉ°ùÑH ,Éæg‬‬ ‫‪.ô£b áYÉæ°Uh IQÉŒ áaôZ‬‬

‫ﻓﻮز ﻗﻄﺮ ﺑﺤﻘﻮق اﺳﺘﻀﺎﻓﺔ ﻛﺄس اﻟﻌﺎﻟﻢ ‪ ٢٠٢٢‬أﺛﺎر ﻃﻤﻮﺣﺎت ﻋﺎﻟﻢ ا�ﻋﻤﺎل ﻓﻲ‬ ‫أﻧﺤﺎء اﻟﻌﺎﻟﻢ‪ ..‬أﻣﺎ ﺗﻌﻬﺪ ﻗﻄﺮ ﺑﻀﺦ ‪ ٥٤‬ﻣﻠﻴﺎر دوﻻر أﻣﺮﻳﻜﻲ ﻓﻲ ﻣﺸﺎرﻳﻊ اﻟﺒﻨﻴﺔ‬ ‫اﻟﺘﺤﺘﻴﺔ ﻻﺳﺘﻀﺎﻓﺔ ﻛﺮﻧﻔﺎل اﻟﻜﺮة ﻓﺠﻌﻞ ﻣﻦ ﻗﻄﺮ ﻗﺒﻠﺔ ﻟﻠﺒﺎﺣﺜﻴﻦ ﻋﻦ اﻟﺬﻫﺐ‪..‬‬

‫‪%33‬‬ ‫وﻻﻳﺎت أﺧﺮى‬ ‫ﺗﺼﺪر اﻟﻤﻌﺎدن وأﺟﻬﺰة‬ ‫اﻟﻜﻤﺒﻴﻮﺗﺮ واﻟﻤﻴﻜﻨﺔ‬ ‫اﻟﺤﺪﻳﺜﺔ ﻟﻘﻄﺮ‬

‫ﻧﺒﺮاﺳﻜﺎ‬ ‫‪ ٪٣٣‬ﻣﻦ ﺻﺎدرات‬ ‫ﻧﺒﺮاﺳﻜﺎ اﻟﻤﺘﺠﻬﺔ إﻟﻰ‬ ‫اﻟﻌﺎم اﻟﻌﺮﺑﻲ ﺗﺬﻫﺐ إﻟﻰ‬ ‫ﻗﻄﺮ‬

‫ﺗﻜﺴﺎس‬ ‫ﻟﻬﺎ ﻋﻼﻗﺎت ﻫﺎﻣﺔ‬ ‫ﺑﻘﻄﺮ ﻓﻲ ﻗﻄﺎع اﻟﻨﻔﻂ‬ ‫واﻟﻐﺎز‬

‫ﻧﻴﻮﻳﻮرك‬ ‫ﺗﺼﺪر اﻗﺘﺼﺎد‬ ‫اﻟﻤﻌﺮﻓﺔ ﻟﻘﻄﺮ‬

‫‪1‬‬

‫‪%12‬‬

‫اﻟﻮﻻﻳﺎت اﻟﻤﺘﺤﺪة‬ ‫واﺷﻨﻄﻦ ﺗﺘﺼﺪر اﻟﻤﺪن‬ ‫ﺑﻴﻦ اﻟﻌﺸﺮ دول‬ ‫ا�ﻣﺮﻳﻜﻴﺔ اﻟﻤﺼﺪرة ﻟﻘﻄﺮ‬ ‫ا�وﻟﻰ اﻟﻤﺼﺪرة ﻟﻘﻄﺮ‬ ‫‪ ١٫٢‬ﻣﻠﻴﺎر دوﻻر‬

‫ﺣﻮار‪ :‬أﺣﻤﺪ ﻟﻄﻔﻲ‬

‫ﻳﺒﺪو‬

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‫‪IQÉéàdG ºéM øY äBÉLÉØe ∂jód πg‬‬ ‫‪?ô£bh IóëàŸG äÉj’ƒdG ÚH‬‬ ‫‘ ‪á«µjôeC’G äGQOÉ°üdG â¨∏H ,2009 ΩÉY‬‬ ‫‪,(∫ÉjQ QÉ«∏e 9^8) Q’hO QÉ«∏e 2^7 ô£b ¤EG‬‬ ‫‪ójõJ ô£b øe IóëàŸG äÉj’ƒdG äGOQGh âfÉch‬‬ ‫‪.(Q’hO QÉ«∏e 1^8) Q’hO ¿ƒ«∏e 500 øY Ó«∏b‬‬ ‫‪.OQƒà°ùf É‡ ÌcCG ô£b ¤EG Qqó°üf øëf Gòµgh‬‬ ‫‪¥Gƒ°SCG ¢ùªN ÈcCG óMCG âëÑ°UCG ô£b øµd‬‬ ‫‪.»Hô©dG ⁄É©dG ‘ IóëàŸG äÉj’ƒ∏d ájôjó°üJ‬‬ ‫‪ºg øe ,á«Hô©dG á≤£æŸG iƒà°ùe ≈∏Y‬‬ ‫‪?ºµFÉcô°T RôHCG‬‬ ‫‪¢†©H á°üM øµd .Éæd ∂jô°T ¬∏c »Hô©dG ⁄É©dG‬‬ ‫‪ájOƒ©°ùdGh äGQÉeE’Éa .ÉgÒZ øe ÈcCG ∫hódG‬‬ ‫‪äÓeÉ©ŸG å«M øe á≤£æŸG ‘ ÚÑY’ ÈcCG Óãe‬‬ ‫‪OÉ¡àLÉH ≈©°ùJ ô£b øµd .Éæ©e ájQÉéàdG‬‬ ‫‪GÒKCÉJ ÌcCG ¿B’G π©ØdÉH »gh ,ÒKÉàdG áYÉæ°üd‬‬ ‫‪.á«aGô¨÷G É¡àMÉ°ùe ¢ùØf ‘ ó∏H …CG øe‬‬ ‫‪øjQó°üŸG ÈcCG øe IóMGh IóëàŸG äÉj’ƒdGh‬‬ ‫‪á«µjôeCG äÉj’h ô°ûY ÈcCG ¤EG Éfô¶f GPEGh .ô£≤d‬‬ ‫‪‘ äÉeóNh ™∏°S øe äGQOÉ°üdG ºéM å«M øe‬‬ ‫‪å«M áeó≤ŸG ‘ ø£æ°TGh óéæ°S ÉæfEÉa ô£b‬‬ ‫‪QÉ«∏e 4^3) Q’hO QÉ«∏e 1^2 É¡JGQOÉ°U ≠∏ÑJ‬‬ ‫‪»g äGQOÉ°üdG √òg º¶©e ¿CG ó≤àYCGh ,(∫ÉjQ‬‬ ‫‪∫É› ‘) ¢SÉ°ùµJ É¡«∏J ºK ,èæjƒH äGôFÉW‬‬ ‫‪,(áaô©ŸG OÉ°üàbG) ∑Qƒjƒ«fh ,(RÉ¨dGh §ØædG‬‬ ‫‪™FÉ°†ÑdG ∞∏à èàæJ »àdG iôNC’G äÉj’ƒdG ºK‬‬ ‫‪ôJƒ«ÑªµdG Iõ¡LCGh á©æ°üŸG ¿OÉ©ŸG) iôNC’G‬‬ ‫‪Éµ°SGÈf äGQOÉ°U øe %33 ‹GƒMh .(ä’B’Gh‬‬ ‫‪ÉÃQ »gh áMhó∏d ÖgòJ »Hô©dG ⁄É©dG ¤EG‬‬ ‫‪.™∏°ùdG øe ÉgÒZh ô≤ÑdG Ωƒ◊h IQòdG‬‬ ‫‪Éë°VGh GóH ,ÒNC’G ó≤©dG QGóe ≈∏Y‬‬ ‫‪øe ájQÉéàdG ¢UôØdGh IhÌdG ∫É≤àfG‬‬ ‫‪¿hó«©J ∞«µa ..¥ô°ûdG ¤EG Üô¨dG‬‬ ‫‪¢UôØdG ôaGƒJ Aƒ°V ‘ ºµdÉªYCG º«¶æJ‬‬ ‫‪- »£æ∏WC’G øe ôNB’G ÖfÉ÷G ≈∏Y‬‬ ‫‘ ‪Ú°üdGh ¿hÉ©àdG ¢ù∏› πãe ∫hO‬‬

‫‪OƒªM ó«ØjO‬‬ ‫‪á«µjôeC’G IQÉéàdG áaô¨d …ò«ØæàdG ¢ù«FôdG‬‬ ‫‪á«Hô©dG‬‬

‫‪?óæ¡dGh‬‬ ‫‪¬¡L ¤h »Hô©dG ⁄É©dG ,ÈªàÑ°S 11 IÉ°SCÉe ó©H‬‬ ‫‪øµJ ⁄ ÈªàÑ°S çGóMCG ¿CG ºZQh .¥ô°ûdG á«MÉf‬‬ ‫‪∫ƒëàdG Gòg äõØM É¡fEÉa ,∂dòd ó«MƒdG ÖÑ°ùdG‬‬ ‫‪‘ ¢SÉædG π©a OQ ¿Éch .IóëàŸG äÉj’ƒdG øY‬‬ ‫‪äÉj’ƒdG ™e º¡JÉbÓY ¿CG GhCGQ º¡fCG á≤£æŸG‬‬ ‫‪É«°SBG ¤EG Gƒ¡Lƒàa ,áÑ©°Uh IôJƒàe IóëàŸG‬‬ ‫‪.¢UÉN ¬LƒH Ú°üdGh ÉeƒªY‬‬ ‫‪óæ¡dG Gòch ,áªî°V ¥ƒ°Sh á∏FÉg Iƒb Ú°üdG‬‬ ‫‪πeÉ©àdGh IÒÑc ∫hO É¡∏c .Éjõ«dÉeh É«°ù«fhófGh‬‬ ‫‪.¢ù∏°Sh íjôe É¡©e‬‬ ‫‪ájô°üM Iõ«Ã ¿É©àªàJ Éjõ«dÉeh É«°ù«fhófEGh‬‬ ‫‪¿ƒÑëj Úª∏°ùŸGh Üô©dGh áª∏°ùe OÓH Éª¡fƒc‬‬ ‫‪.äGRÉLE’G AÉ°†≤d á∏FÉ©dG ™e Éª¡«dEG ôØ°ùdG‬‬ ‫‪ÈªàÑ°S çGóMCG øe äOÉØà°SG Éjõ«dÉe ¿CG óéæa‬‬ ‫‪Üô©dG ìÉ«°ùdG øe IÒÑc OGóYCG â∏Ñ≤à°SG ÉeóæY‬‬ ‫‪.∂dP πÑb ÉµjôeCG ¤EG ¿ƒJCÉj GƒfÉc øjòdG‬‬

‫‪ßØàë«°S ≈àe ó◊ ∫ƒ≤J äÉ©bƒàdG ¢†©H‬‬ ‫‪ácôM ´QÉ°ùJ ¬Lh ‘ ¬Jƒ≤H Üô¨dG‬‬ ‫‪IóëàŸG äÉj’ƒdG ‘ ºµjód ..¥ô°ûdG‬‬ ‫‪,áªL ájOÉ°üàbG äÓµ°ûe ÉHhQhCG ÜôZh‬‬ ‫‪..á∏FÉg ¢UôØH GôNGR íÑ°UCG ¥ô°ûdGh‬‬ ‫‪QÉµàHGh πª©dG º«¶æJ ¿hó«©J ∞«µa‬‬ ‫‪™°VƒdG Gòg ™e πeÉ©à∏d ºµJQƒ°Uh ºµ°ùØfCG‬‬ ‫‪?óéà°ùŸG »ŸÉ©dG‬‬ ‫‪äÉbÓ©dGh .πMGôÃ ô“ äÉbÓ©dG πc ¿CG ó≤àYCG‬‬ ‫‪Ωƒ«dG - ó«©H óM ¤EG êGhõdG ¬Ñ°ûJ ájQÉéàdG‬‬ ‫‪ájDhQ ≥«£J ’ ºK Ωóà ∫GóL GóZh π°ùY ô¡°T‬‬ ‫‪ábÓY ≈≤Ñj êGhõdG øµd .∂JÉ«M ∂jô°T ¬Lh‬‬ ‫‪πjƒ£dG ióŸG ≈∏Y ¿ƒeõà∏e øëfh .óeC’G á∏jƒW‬‬ ‫‪ájQÉéàdG Éæàë∏°üe ¿C’—»Hô©dG ⁄É©dG ™e‬‬ ‫‪á∏°üdG ≈∏Y AÉ≤ÑdG »g á«aÉ≤ãdGh á«é«JGÎ°SE’Gh‬‬ ‫‪∫hódG ,…ô¶f á¡Lh øeh.á≤£æŸG √òg ™e‬‬ ‫‪âYÉ£à°SG ,óæ¡dGh Ú°üdG á°UÉNh ,ájƒ«°SB’G‬‬ ‫‪É¡H âbƒØJ »àdG ájô°ü◊G ÉjGõŸG ¢†©H ôjƒ£J‬‬ ‫‪øY åjó◊G óæY øµd .IóëàŸG äÉj’ƒdG ≈∏Y‬‬ ‫‪¿CG ó≤àYCG ’ ,øjô°û©dGh …OÉ◊G ¿ô≤dG OÉ°üàbG‬‬ ‫‪.π°†aC’G QÉ«àN’G ƒg ¥ô°ûdG ¤EG ™∏£àdG‬‬ ‫‪.IQOÉÑŸG ìhQ ≈∏Y á«æÑe Éfó∏H ¿EG ∫ƒbCG ¿CG OhCG‬‬ ‫‪.á«fÉK á°Uôa ™«ª÷G AÉ£YEG ‘ øeDƒf øëæa‬‬ ‫‪GQGôe ∫hÉëj ¿CG ¬æµÁ ¿É°ùfE’G π°ûa GPEÉa‬‬ ‫‪.íéæj ≈àM GQGôµJh‬‬ ‫‪äÉj’ƒdG ‘ ìÉ‚ ¢ü°üb ÈcCG ¤EG Éfô¶f GPEGh‬‬ ‫‪çóëàJ É¡fCG ÖdÉ¨dG ‘ óéæ°S ÉæfEÉa IóëàŸG‬‬ ‫‪Gƒë‚ ºK IójóY äGôe Gƒ∏°ûa ¢UÉî°TCG øY‬‬ ‫‪.GÒNCG‬‬ ‫‪øµªàf ¿CG πeBG Ée ƒgh ÉæàaÉ≤K øe AõL Gò¡a‬‬ ‫‪.»Hô©dG ⁄É©dG ‘ ÉæFÓeR ™e ¬JôWÉ°ûe øe‬‬ ‫‪ób Gòg øµd ÉÑ«Y Èà©j Éæg π°ûØdG ¿CG ±ôYCG‬‬ ‫‪2011 ô`jÉæj‬‬

‫‪2011 ô`jÉæj‬‬

‫ﻗﻀﺎﻳﺎ ﺗﻬﻤﻚ‬

‫‪Ωƒ``«dG ô``£b‬‬

‫‪37‬‬

‫ﻗﻀﺎﻳﺎ ﺗﻬﻤﻚ‬

‫ﺑﻌﺪ ﺗﺄﺧﺮ ﺣﺮﻛﺔ اﻟﺘﺮﺟﻤﺔ ﻋﻘﻮدا ﻃﻮﻳﻠﺔ‬

‫اﻟﻤﻨﻄﻘﺔ اﻟﻌﺮﺑﻴﺔ‬ ‫ﺗﻌﻴﺶ ﻓﻮرة ﺗﺮﺟﻤﻴﺔ‬

‫"ﺗﻌﺪﺩ ﺍﻟﻤﻨﺎﻓﺬ ﺍﻟﺜﻘﺎﻓﻴﺔ ﺍﻟﻤﻨﻀﻮﻳﺔ ﺗﺤﺖ ﺣﺮﻛﺔ‬ ‫ﺍﻟﺘﺮﺟﻤﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻳﻌﻨﻲ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻻﻧﻔﺘﺎﺡ ﻭﺍﻻﻧﺘﺸﺎﺭ‬ ‫ﻭﺍﻟﺘﻔﺎﻋﻞ ﻣﻊ ﺍﻟﺜﻘﺎﻓﺎﺕ ﺍﻷﺧﺮﻯ"‬ ‫ﺩ‪ .‬ﻣﺮﺯﻭﻕ ﺑﺸﻴﺮ‬ ‫ﺭﺋﻴﺲ ﺩﺍﺋﺮﺓ ﺍﻷﺑﺤﺎﺙ ﻭﺍﻟﺪﺭﺍﺳﺎﺕ ﺍﻟﺜﻘﺎﻓﻴﺔ‬ ‫ﻭﺯﺍﺭﺓ ﺍﻟﺜﻘﺎﻓﺔ ﺑﻘﻄﺮ‬

‫‪٢٠٠٤‬‬

‫أﻃﻠﻘﺖ اﻟﻜﻮﻳﺖ ﻣﺸﺮوع‬ ‫اﻟﺒﺎﺑﻄﻴﻦ ﻟﻠﺘﺮﺟﻤﺔ اﻟﺬي‬ ‫اﻛﺘﺴﺐ زﺧﻤﺎ ﻛﺒﻴﺮا ﻓﻴﻤﺎ ﺑﻌﺪ‬

‫‪٢٠٠٦‬‬

‫ﻓﻲ ﺳﺘﻴﻨﻴﺎت اﻟﻘﺮن اﻟﻤﺎﺿﻲ‪ ،‬ﻛﺎﻧﺖ اﻟﺤﺮﻛﺔ اﻟﺜﻘﺎﻓﻴﺔ اﻟﻌﺮﺑﻴﺔ ﻓﻲ أوﺟﻬﺎ‪ ،‬وأﻃﻠﻘﺖ اﻟﻘﺎﻫﺮة ﻣﺸﺮوﻋﻬﺎ‬ ‫اﻟﺘﺎرﻳﺨﻲ "ﺗﺮﺟﻤﺔ ‪ ،‬ا�ﻟﻒ ﻛﺘﺎب" اﻟﺬي أﺣﺪث ردود أﻓﻌﺎل راﺋﻌﺔ ﻋﻠﻰ ﻣﺴﺘﻮى اﻟﻮﻃﻦ اﻟﻌﺮﺑﻲ واﻗﺘﺒﺴﺖ‬ ‫واﻗﺘﺒﺴﺖ ﻋﺪة ﻋﻮاﺻﻢ ﻋﺮﺑﻴﺔ ﻫﺬه اﻟﻤﺒﺎدرة ﻓﻴﻤﺎ ﺑﻌﺪـ‬

‫"ﺣﺮﻛﺎﺕ ﺍﻟﺘﺮﺟﻤﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺗﺮﻛﺰ ﻋﻠﻰ ﺍﻟﺜﻘﺎﻓﺘﻴﻦ‬ ‫ﺍﻷﻣﺮﻳﻜﻴﺔ ﻭﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﺑﺸﻜﻞ ﻣﻜﺜﻒ‪ ،‬ﻭﻛﻮﻥ‬ ‫ﺍﻟﻜﺘﺎﺏ ﺑﺮﻳﻄﺎﻧﻴﺎ ﺃﻭ ﺃﻣﺮﻳﻜﻴﺎ ﻳﻌﻄﻴﻪ ﺗﺄﺷﻴﺮﺓ ﺩﺧﻮﻝ‬ ‫ﺇﻟﻰ ﺛﻘﺎﻓﺘﻨﺎ ﺩﻭﻥ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻨﻈﺮ"‪.‬‬ ‫ﻋﺒﺪ ﺍﻟﻮﺩﻭﺩ ﺍﻟﻌﻤﺮﺍﻧﻲ‬ ‫ﺧﺒﻴﺮ ﺍﻟﺘﺮﺟﻤﺔ ﻭﺍﻟﻤﺆﺳﺲ ﺍﻟﻤﺸﺎﺭﻙ‬ ‫ﻟﻤﺠﻤﻮﻋﺔ ﻣﻦ ﺑﻮﺍﺑﺎﺕ ﺍﻟﺘﺮﺟﻤﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‬

‫ﻛﺘﺐ ﺃﺣﻤﺪ ﻟﻄﻔﻲ‬

‫ﻓـﻲ ﺳﻨﺔ ‪2003‬‬

‫ﺧﺮﺝ ﻋﻠﻰ ﺍﻟﻌﺮﺏ ﺗﻘﺮﻳﺮ ﺩﻭﻟﻲ ﺑﺚ ﺍﻹﺣﺒﺎﻁ ﻓﻲ ﻧﻔﻮﺱ ﺟﻤﻮﻉ‬ ‫ﺍﻟﻤﺜﻘﻔﻴﻦ ﺍﻟﻌﺮﺏ ﻭﺍﻟﺤﺮﻳﺼﻴﻦ ﻋﻠﻰ ﻧﻬﻀﺔ ﻫﺬﻩ ﺍﻷﻣﺔ‪..‬‬ ‫ﺗﻘﺮﻳﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺒﺸﺮﻳﺔ ﺍﻟﺬﻱ ﺻﺪﺭ ﻋﻦ ﺑﺮﻧﺎﻣﺞ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﺍﻹﻧﻤﺎﺋﻲ ﻗﺎﻝ ﺇﻥ ﺍﻟﻌﺮﺏ ﺗﺮﺟﻤﻮﺍ ﻋﻦ ﺍﻟﻠﻐﺎﺕ ﺍﻷﺧﺮﻯ ‪ ١٠‬ﺁﻻﻑ‬ ‫ﻛﺘﺎﺏ ﻓﻘﻂ ﻣﻨﺬ ﻋﻬﺪ ﺍﻟﺨﻠﻴﻔﺔ ﺍﻟﻤﺄﻣﻮﻥ )‪ ٨٣٠-٨١٣‬ﻡ(‪ ،‬ﻭﻫﻮ‬ ‫ﻣﺎ ﺗﺘﺮﺟﻤﻪ ﺃﺳﺒﺎﻧﻴﺎ ﻓﻲ ﺍﻟﺴﻨﺔ ﺍﻟﻮﺍﺣﺪﺓ ﻭﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ ﻓﻲ‬ ‫ﺷﻬﺮ!‬ ‫ﺍﻟﺘﻘﺮﻳﺮ ﺃﻓﺮﺯ ﺭﺩﺍﺕ ﻓﻌﻞ ﻫﺴﺘﻴﺮﻳﺔ ﻓﻲ ﻛﻞ ﻣﻜﺎﻥ‪ ،‬ﻭﺃﺻﺒﺢ‬ ‫ﺣﺪﻳﺚ ﻭﺳﺎﺋﻞ ﺍﻹﻋﻼﻡ ﻭﺍﻟﻨﺎﺱ ﻭﺃﺟﺞ ﻣﺸﺎﻋﺮ ﺇﺣﺒﺎﻁ ﻭﺍﺳﻌﺔ‬ ‫ﺍﻟﻨﻄﺎﻕ‪ ،‬ﻟﻜﻦ ﻧﻈﺮﺓ ﻣﺘﺄﻧﻴﺔ ﺑﻴﻦ ﺳﻄﻮﺭﻩ ﺗﺸﻲ ﺑﻐﻴﺎﺏ ﺍﻟﻤﺼﺪﺍﻗﻴﺔ‬ ‫ﺗﻤﺎﻣﺎ ﻋﻨﻪ ﻭﻋﻤﺎ ﺫﻫﺐ ﺇﻟﻴﻪ‪...‬‬ ‫ﻓﺎﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺗﻌﺎﻧﻲ ﺃﻧﻴﻤﻴﺎ ﺍﻷﺭﻗﺎﻡ ﺑﻤﻌﻨﻰ ﺍﻟﻜﻠﻤﺔ‪ ،‬ﻭﺛﻘﺎﻓﺔ‬ ‫ﺍﻹﺣﺼﺎﺀ ﻏﺎﺋﺒﺔ ﻋﻨﺎ‪ ..‬ﻭﻛﻞ ﻣﺎ ﻟﺪﻳﻨﺎ ﻣﺠﺮﺩ ﺗﻘﺪﻳﺮﺍﺕ ﺗﻘﺮﻳﺒﻴﺔ‬ ‫‪54‬‬

‫‪Ωƒ``«dG ô``£b‬‬

‫‪2011 ôjGÈa‬‬

‫ﺳﻮﺍﺀ ﻷﻋﺪﺍﺩ ﺍﻷﻣﻴﻴﻦ ﺃﻭ ﺍﻟﺘﺮﻛﻴﺒﺔ ﺍﻟﻌﻤﺮﻳﺔ ﻟﺴﻜﺎﻥ ﺍﻟﻮﻃﻦ‬ ‫ﺍﻟﻌﺮﺑﻲ ﺃﻭ ﻧﺴﺒﺔ ﻣﺎﻟﻜﻲ ﺍﻟﺴﻴﺎﺭﺍﺕ ﻓﻲ ﺃﻱ ﺑﻠﺪ ﺃﻭ ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﺍﻟﻬﺎﺗﻒ ﺍﻟﻤﺤﻤﻮﻝ ﺃﻭ ﻣﻌﺪﻻﺕ ﺍﺳﺘﻬﻼﻙ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪...‬‬ ‫ﺇﺫﺍ ﻛﻴﻒ ﺍﺳﺘﻄﺎﻉ ﻭﺍﺿﻌﻮ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﺘﻔﻮﻕ ﻋﻠﻰ ﺃﻧﻔﺴﻬﻢ‬ ‫ﻭﺍﻟﺨﺮﻭﺝ ﺑﺄﺭﻗﺎﻡ ﺗﻌﻮﺩ ﺇﻟﻰ ﻋﺼﺮ ﺍﻟﺨﻠﻴﻔﺔ ﺍﻟﻌﺒﺎﺳﻲ ﺍﻟﻤﺄﻣﻮﻥ‬ ‫)ﻭﻫﻮ ﺑﺎﻟﻤﻨﺎﺳﺒﺔ ﺳﺎﺑﻊ ﺣﻜﺎﻡ ﺍﻟﺪﻭﻟﺔ ﺍﻟﻌﺒﺎﺳﻴﺔ ﻭﺃﻃﻠﻖ ﺣﺮﻛﺔ‬ ‫ﺗﺮﺟﻤﺔ ﻣﺎ ﺯﺍﻟﺖ ﺍﻷﻣﺔ ﺗﻌﻴﺶ ﻋﻠﻰ ﺫﻛﺮﺍﻫﺎ ﺇﻟﻰ ﺍﻵﻥ‪ ..‬ﺗﻨﺎﻭﻟﺖ‬ ‫ﺃﻣﻬﺎﺕ ﺍﻟﻜﺘﺐ ﺍﻟﻼﺗﻴﻨﻴﺔ ﻭﺍﻟﻬﻨﺪﻳﺔ ﻭﺍﻟﻔﺎﺭﺳﻴﺔ(‪.‬‬ ‫ﻓﻲ ﺳﺘﻴﻨﻴﺎﺕ ﺍﻟﻘﺮﻥ ﺍﻟﻤﺎﺿﻲ‪ ،‬ﻛﺎﻧﺖ ﺍﻟﺤﺮﻛﺔ ﺍﻟﺜﻘﺎﻓﻴﺔ ﺍﻟﻌﺮﺑﻴﺔ‬ ‫ﻓﻲ ﺃﻭﺟﻬﺎ‪ ،‬ﻭﺃﻃﻠﻘﺖ ﺍﻟﻘﺎﻫﺮﺓ ﻣﺸﺮﻭﻋﻬﺎ ﺍﻟﺘﺎﺭﻳﺨﻲ "ﺗﺮﺟﻤﺔ‬ ‫ﺍﻷﻟﻒ ﻛﺘﺎﺏ" ﺍﻟﺬﻱ ﺃﺣﺪﺙ ﺭﺩﻭﺩ ﺃﻓﻌﺎﻝ ﺭﺍﺋﻌﺔ ﻋﻠﻰ ﻣﺴﺘﻮﻯ‬ ‫ﺍﻟﻮﻃﻦ ﺍﻟﻌﺮﺑﻲ‪ ،‬ﻭﺍﻗﺘﺒﺴﺖ ﻋﺪﺓ ﻋﻮﺍﺻﻢ ﻋﺮﺑﻴﺔ ﻫﺬﻩ ﺍﻟﻤﺒﺎﺩﺭﺓ‬ ‫ﻓﻴﻤﺎ ﺑﻌﺪ‪ ،‬ﻓﺮﺃﻳﻨﺎ ﺍﻧﺘﻌﺎﺷﺔ ﻫﺎﺋﻠﺔ ﻷﻋﺪﺍﺩ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺘﺮﺟﻤﺔ ﻓﻲ‬ ‫ﺑﻴﺮﻭﺕ ﻭﺩﻣﺸﻖ ﻭﺗﻮﻧﺲ‪ ،‬ﻭﺃﺳﻔﺮﺕ ﻫﺬﻩ ﺍﻟﻔﺘﺮﺓ ﻋﻦ ﺻﺪﻭﺭ ﺁﻻﻑ‬ ‫ﺍﻷﻋﻤﺎﻝ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺑﺎﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ‪.‬‬ ‫ﻭﺍﻟﻤﻜﺘﺒﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺗﻤﺘﻠﻚ ﺗﺮﺍﺛﺎ ﻛﺒﻴﺮﺍ ﻣﻦ ﺍﻟﺘﺮﺟﻤﺎﺕ‬

‫ﻓﻲ ﻣﺨﺘﻠﻒ ﻣﺠﺎﻻﺕ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻋﻤﻮﻣﺎ ﻭﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﺍﻻﺗﺼﺎﻻﺕ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺑﺸﻜﻞ ﺧﺎﺹ‪ ،‬ﻭﺩﻭﻟﺔ ﻣﺜﻞ ﺳﻮﺭﻳﺎ‬ ‫ﻳﺪﺭﺱ ﻣﻬﻨﺪﺳﻮﻫﺎ ﻭﺃﻃﺒﺎﺅﻫﺎ ﻭﻓﻨﺎﻧﻮﻫﺎ ﺑﺎﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻣﻦ ﺧﻼﻝ‬ ‫ﺍﻟﺘﺮﺟﻤﺎﺕ ﺍﻟﻤﻤﻴﺰﺓ ﻭﺍﻟﻤﺆﻟﻔﺎﺕ ﺍﻟﻌﺮﺑﻴﺔ ‪...‬‬ ‫ﻭﻓﻲ ﺷﻮﺍﺭﻉ ﺃﻳﺔ ﻋﺎﺻﻤﺔ ﻋﺮﺑﻴﺔ ﻳﺴﺘﻄﻴﻊ ﺍﻟﻘﺎﺭﻱﺀ ﺍﻟﺒﺴﻴﻂ‬ ‫ﺷﺮﺍﺀ ﻧﺴﺨﺔ ﻋﺮﺑﻴﺔ ﻣﻦ ﺃﻳﺔ ﺭﻭﺍﻳﺔ ﺃﻭ ﻋﻤﻞ ﺃﺩﺑﻲ ﻋﺎﻟﻤﻲ ﻣﻘﺎﺑﻞ‬ ‫ﺑﻀﻌﺔ ﺟﻨﻴﻬﺎﺕ ﺃﻭ ﺩﺭﺍﻫﻢ‪...‬‬ ‫ﻭﺑﺬﻟﻚ ﻧﺴﺘﻄﻴﻊ ﺍﻟﻘﻮﻝ ﺇﻧﻨﺎ ﺗﺮﺟﻤﻨﺎ ﻓﻲ ﺍﻟﻘﺮﻥ ﺍﻟﻌﺸﺮﻳﻦ ﻭﺣﺪﻩ‬ ‫ﻣﺌﺎﺕ ﺍﻷﻟﻮﻑ ﻣﻦ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ..‬ﻗﺪ ﻳﻜﻮﻥ ﻫﺬﺍ ﺍﻟﻤﻌﺪﻝ ﻻ‬ ‫ﺯﺍﻝ ﺃﻗﻞ ﻣﻦ ﺑﻼﺩ ﺃﺧﺮﻯ‪ ،‬ﻟﻜﻨﻪ ﻻ ﻳﻘﺘﺮﺏ ﻣﻤﺎ ﻗﺎﻟﻪ ﺍﻟﺘﻘﺮﻳﺮ‪...‬‬ ‫ﻟﻜﻦ ﺭﺏ ﺿﺎﺭﺓ ﻧﺎﻓﻌﺔ‪ ،‬ﻓﺎﻟﺘﻘﺮﻳﺮ ﺍﻟﺬﻱ ﺭﺑﻤﺎ ﺃﺭﻳﺪ ﺑﻪ ﺇﺣﺒﺎﻁ‬ ‫ﺍﻟﺤﺮﻛﺔ ﺍﻟﺜﻘﺎﻓﻴﺔ ﺃﻓﺮﺯ ﺃﻳﻀﺎ ﻓﻮﺭﺓ ﺗﺮﺟﻤﻴﺔ ﺭﺍﺋﻌﺔ ﻓﻲ ﺃﻧﺤﺎﺀ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ ﻣﻦ ﺍﻟﻘﺎﻫﺮﺓ ﺇﻟﻰ ﺃﺑﻮ ﻇﺒﻲ‪.‬‬ ‫ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ‪ ،‬ﺗﺘﺤﺪﺙ ﻗﻄﺮ ﺍﻟﻴﻮﻡ ﺇﻟﻰ ﺧﺒﺮﺍﺀ ﺻﻨﺎﻋﺔ ﺍﻟﺘﺮﺟﻤﺔ‬ ‫ﻋﻦ ﻧﻬﻀﺔ ﺣﺮﻛﺔ ﺍﻟﺘﺮﺟﻤﺔ ﺍﻟﺘﻲ ﺷﻬﺪﺗﻬﺎ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ ﺍﻟﻔﺘﺮﺓ‬ ‫ﺍﻷﺧﻴﺮﺓ ﻭﺁﺛﺎﺭﻫﺎ ﻭﺁﻓﺎﻗﻬﺎ‪..‬‬

‫اﻧﻄﻠﻘﺖ ﺟﻮاﺋﺰ ﺧﺎدم اﻟﺤﺮﻣﻴﻦ‬ ‫ﻟﺘﻜﺮﻳﻢ ﺟﻬﻮد اﻟﻤﺘﺮﺟﻤﻴﻦ‬ ‫إﻟﻰ اﻟﻠﻐﺔ اﻟﻌﺮﺑﻴﺔ‬

‫‪٢٠٠٧‬‬

‫رﻏﺒﺔ ﻣﺘﺠﺪدة ﻓﻲ اﻟﺘﻔﺎﻋﻞ‬ ‫ﻳﻘﻮﻝ ﺍﻟﺪﻛﺘﻮﺭ ﻣﺮﺯﻭﻕ ﺑﺸﻴﺮ‪ ،‬ﺭﺋﻴﺲ ﺩﺍﺋﺮﺓ ﺍﻷﺑﺤﺎﺙ ﻭﺍﻟﺪﺭﺍﺳﺎﺕ‬ ‫ﺍﻟﺜﻘﺎﻓﻴﺔ ﺑﻮﺯﺍﺭﺓ ﺍﻟﺜﻘﺎﻓﺔ ﺍﻟﻘﻄﺮﻳﺔ‪" :‬ﺗﻌﺪﺩ ﺍﻟﻤﻨﺎﻓﺬ ﺍﻟﺜﻘﺎﻓﻴﺔ ﻓﻲ‬ ‫ﻣﺠﺎﻝ ﺍﻟﺘﺮﺟﻤﺔ ﺍﻟﺬﻱ ﻧﺸﻬﺪﻩ ﻫﺬﻩ ﺍﻷﻳﺎﻡ ﻳﻌﻨﻲ ﺍﻟﻤﺰﻳﺪ ﻣﻦ‬ ‫ﺍﻻﻧﻔﺘﺎﺡ ﻭﺍﻻﻧﺘﺸﺎﺭ ﻭﺍﻟﺘﻔﺎﻋﻞ ﻣﻊ ﺍﻟﺜﻘﺎﻓﺎﺕ ﺍﻷﺧﺮﻯ"‪.‬‬ ‫ﻭﻳﺘﻔﻖ ﺍﻟﺨﺒﺮﺍﺀ ﻋﻠﻰ ﺃﻥ ﺣﺮﻛﺎﺕ ﺍﻟﺘﺮﺟﻤﺔ ﺍﻟﺘﻲ ﺍﻧﻄﻠﻘﺖ‬ ‫ﻣﻨﺬ ‪ ٢٠٠٣‬ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ ﻭﺷﻤﺎﻝ ﺃﻓﺮﻳﻘﻴﺎ ﺗﻌﻜﺲ ﺇﺭﺍﺩﺓ‬ ‫ﻣﺘﺠﺪﺩﺓ ﻟﻠﺘﻔﺎﻋﻞ ﻣﻊ ﺍﻟﻌﺎﻟﻢ ﺑﺄﺳﻠﻮﺏ ﺟﺪﻳﺪ‪.‬‬ ‫ﻭﻳﻘﻮﻝ ﻋﺒﺪ ﺍﻟﻮﺩﻭﺩ ﺍﻟﻌﻤﺮﺍﻧﻲ‪ ،‬ﺧﺒﻴﺮ ﺍﻟﺘﺮﺟﻤﺔ ﺍﻟﻤﻘﻴﻢ ﻓﻲ‬ ‫ﻗﻄﺮ ﻭﺍﻟﺸﺮﻳﻚ ﺍﻟﻤﺆﺳﺲ ﻟﻌﺪﺩ ﻣﻦ ﺑﻮﺍﺑﺎﺕ ﺍﻟﺘﺮﺟﻤﺔ ﻋﻠﻰ‬ ‫ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪" :‬ﺍﻟﻌﻮﻟﻤﺔ ﺃﻓﺮﺯﺕ ﺣﺎﺟﺔ ﻣﺘﺠﺪﺩﺓ ﻟﻼﺗﺼﺎﻝ‬ ‫ﺑﺤﻀﺎﺭﺍﺕ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺑﺜﻘﺎﻓﺎﺕ ﻛﺎﻥ ﺍﻻﺗﺼﺎﻝ ﺑﻬﺎ ﻓﻴﻤﺎ ﺳﺒﻖ‬ ‫ﻣﺴﺘﺒﻌﺪﺍ‪ .‬ﺍﻟﻴﻮﻡ ﺃﺻﺒﺢ ﺍﻟﻌﺮﺏ ﻋﻠﻰ ﺟﻤﻴﻊ ﻣﺴﺘﻮﻳﺎﺗﻬﻢ ﺃﻛﺜﺮ‬ ‫ﻭﻋﻴﺎ ﻟﺪﻭﺭ ﺍﻟﺘﺮﺟﻤﺔ ﻓﻲ ﺗﺤﻘﻴﻖ ﺍﻟﺘﺰﺍﻣﻦ ﻣﻊ ﻣﻨﺠﺰﺍﺕ ﺍﻟﻔﻜﺮ‬ ‫ﺍﻟﺒﺸﺮﻱ ﻓﻲ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ‪ .‬ﻭﺍﻟﺘﺮﺟﻤﺔ ﻫﻲ ﻋﻨﺼﺮ ﻻ ﻏﻨﻰ ﻋﻨﻪ‬ ‫ﻓﻲ ﺑﻨﺎﺀ ﺍﻷﻣﻢ‪ .‬ﻭﻧﺤﻦ ﺍﻟﻌﺮﺏ ﻗﻄﻌﻨﺎ ﺷﻮﻃﺎ ﻃﻮﻳﻼ ﻣﻨﺬ ﻣﻄﻠﻊ‬

‫اﻧﻄﻠﻖ ﻣﺸﺮوع ﻛﻠﻤﺔ اﻟﺬي‬ ‫وﺿﻊ ﻫﺪف ﺗﺮﺟﻤﺔ ‪١٠٠‬‬ ‫ﻛﺘﺎب ﺳﻨﻮﻳﺎ‪ ،‬ﻟﻜﻨﻪ اﺣﺘﻔﻞ‬ ‫ﺑﺘﺮﺟﻤﺔ ‪ ٥٠٠‬ﻛﺘﺎب ﻧﻬﺎﻳﺔ‬ ‫‪٢٠١٠‬‬

‫‪ôjGÈa‬‬

‫‪2011‬‬

‫‪Ωƒ``«dG ô``£b‬‬

‫‪55‬‬

‫الرسالة التحريرية‬

‫الوسط اإلعالني‬

‫تقدم «قطر اليوم» عرضا لألخبار واألحداث برؤية نافذة تحلل مختلف الزوايا‬ ‫واالتجاهات وتفسر أثارها‪ ،‬ما يساعد القارئ على مواكبة أحدث التطورات في‬ ‫قطاع األعمال والمجتمع بدءا بالتمويل والتكنولوجيا والصناعة وانتهاء بالرياضة‬ ‫والتجارة والترفيه‪.‬‬ ‫ويحفل كل عدد بطائفة واسعة من أخبار االقتصاد واألعمال مع تحليالت أسواق‬ ‫المال والصناعة واالتجاهات والسياسات‪ ،‬كما يقدم تغطية صادقة في مجاالت‬ ‫الصحة والسياحة والسفر والتكنولوجيا والسيارات واألزياء بتصميم متميز‬ ‫وأسلوب عصري‪.‬‬ ‫وتقوم تغطية المجلة على مفهوم يتمثل في تثقيف القارئ العربي ورفع مستوى‬ ‫الوعي الشعبي بقضايا االقتصاد المختلفة التي ترتبط بالحياة اليومية لكل مواطن‬ ‫وتؤثر في مستقبله‪.‬‬

‫تعتبر «قطر اليوم» االختيار المناسب للعالمات التجارية الراقية الدولية‬ ‫واإلقليمية والمحلية‪.‬‬ ‫تقدم المجلة مزيجا فريدا من الرسائل اإلعالنية المتعلقة بأنماط الحياة‬ ‫والشركات والمنتجات‪ .‬وتمتاز شراكاتنا وصالتنا بأنها طويلة األجل مما يعزز‬ ‫ثقة الناس بعالمتنا التجارية‪ ،‬كما تتميز المجلة بالتغطية التحريرية الجيدة‬ ‫المترافقة بالتصميم األنيق‪ ،‬األمر الذي يوفر أجواء مثالية ألية عالمة تجارية‬ ‫تبحث عن جمهور راق وذوي ذوق عال‪.‬‬

‫‪Editorial Mission‬‬

‫‪advErtising aMbiEncE‬‬

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‫انتشار واسع‬

‫توزيع متزايد‬

‫استطاعت «قطر اليوم» بفضل سياستها التحريرية الهادفة أن تصبح أكثر المجالت‬ ‫انتشارا في دولة قطر‪ .‬وألن «قطر اليوم» هي المجلة الشهرية األولى في قطر‬ ‫المعنية باألخبار وشئون المال واألعمال‪ ،‬فهي تصل إلى شريحة متميزة وهامة من‬ ‫الجمهور‪ ،‬تهتم باالطالع والتنوع بمستوى الخدمة المتميز الذي تقدمه المجلة‪،‬‬ ‫مما يجعل القارئ على اطالع بأحدث االتجاهات االقتصادية للبالد والمنطقة‪.‬‬ ‫لذا فإن من بين عمالئنا والمشتركين لدينا‪ ،‬كبار قادة األعمال في البالد ورؤساء‬ ‫الشركات وكبار المسئولين بالوزارات والسفارات فضال عن صفوة أفراد المجتمع‬ ‫القطري‪.‬‬ ‫تصدر مجلة «قطر اليوم» عن شركة المها للدعاية واإلعالن‪ ،‬التي تعتبر واحدة‬ ‫من أعرق شركات النشر في دولة قطر‪.‬‬

‫تتميز «قطر اليوم» بانتشار متميز ال تماثله أية مجلة أخرى في البالد‪.‬‬

‫‪WidE outrEach‬‬

‫‪As Qatar’s only News & Business Arabic monthly, Qatar Al Yom reaches an‬‬ ‫‪audience that is much sought after. The magazine’s unique combination of‬‬ ‫‪business and trends reportage is valued and appreciated by the country’s‬‬ ‫‪business leaders, corporate heads, high-ranking ministry/government offi‬‬‫‪cials and affluent households.‬‬ ‫‪The flagship title of Oryx Advertising Company, one of the first media houses‬‬ ‫‪of Qatar, Qatar Al Yom is valued for its unbiased editorial stance.‬‬

‫تتزايد معدالت توزيع المجلة من ‪ 22.200‬نسخة‪ ،‬أو نسخة لكل أربعة قراء‪،‬‬ ‫لتصل إلى ما يزيد عن ‪ 95.000‬قارئا في كل شهر‪ .‬وإلى جانب اإلعالنات الخاصة‬ ‫بالعالمة التجارية‪ ،‬تقوم «قطر اليوم» بالكثير من الحمالت الترويجية‬ ‫لالشتراكات ومسابقات للقراء‪ ،‬كما أنها أصبحت الشريك اإلعالمي الرسمي‬ ‫للعديد من األحداث والفعاليات البارزة في البالد‪.‬‬

‫‪rEach & visibility‬‬ ‫‪Qatar al yOm Offers a reach unrivalled by any Other magazine in‬‬ ‫‪the cOuntry‬‬

‫‪With a steadily growing circulation of over 22,200 and an average per copy‬‬ ‫‪readership of four, it reaches over 95,000 readers every month. Apart from‬‬ ‫‪brand advertising, Qatar Al Yom has undertaken aggressive subscription pro‬‬‫‪motions and contests for readers. It has been the official media partner for‬‬ ‫‪several high profile events, exhibitions and seminars.‬‬

‫التوزيع والتوصيل‬

‫نوعية القراء‬

:‫تصل «قطر اليوم» قرائها من خالل إستراتيجية توزيع متعدد المستويات‬

‫تعتبر «قطر اليوم» الوسيط اإلعالني المناسب لكافة العالمات التجارية الفاخرة‬ .‫ذات السمعة المتميزة محليا وإقليميا وعالميا‬ ‫وتقدم المجلة باقة متنوعة من الخيارات الدعائية التي تضمن وصول رسالة‬ .‫عمالئها إلى كافة الشرائح المستهدفة‬ ‫ ولما كنا حريصين على‬،‫يتوقع قارئ «قطر اليوم» المزيد من مجلته المفضلة‬ ‫ أصبحت «قطر اليوم» تصل‬،‫بناء محتوى عال الجودة نطالع به القارئ كل شهر‬ ‫ من قراء‬%65 ‫ فأكثر من‬.‫إلى كوكبة من صناع القرار وقادة الرأي في البالد‬ .‫«قطر اليوم» يحتلون مناصب رفيعة في شركاتهم‬

‫يتم تسليم نسخ من المجلة باليد وإرسالها بالبريد إلى عدد من القراء ذوي‬ ‫النوعية العالية‬ ‫تقيم المجلة شراكات مع األندية والفنادق والمطاعم والجمعيات المرموقة‬ ‫ُقدم إلى أعضاء من كبرى البنوك والمؤسسات المالية األخرى في البالد‬ َّ ‫ت‬ ‫المجلة هي الشريك اإلعالمي في األحداث والندوات والمعارض البارزة‬ ‫توزع في دول مجلس التعاون الخليجي ودوليامن خالل وكالء توزيع معتمدين‬ َّ ‫تباع في جميع المكتبات ومراكز التسوق الرائدة‬

• • • • • •

rEadEr rEport Qatar al yOm is the apprOpriate advertising medium fOr all luxury brands with a strOng reputatiOn lOcally, regiOnally and glObally.

distribution & dElivEry Qatar al yOm reaches its readers thrOugh a multi-level distributiOn strategy

Copies are hand delivered and mailed to a premium database of readers. Qatar Al Yom has also tie-ups with prestigious clubs, hotels, restaurants and associations and it is presented to members of the country’s premier banks and other financial institutions. It is a media partner for high-profile events, seminars and exhibitions. GCC and international distribution is done through agents and it is sold at all leading bookshops, newsstands and malls.

The magazine provides a variety of advertising options that ensure the delivery of their message to all its targeted client segments. As Qatar Al Yom reader expects more, and settles for nothing but the best, our readers are an exclusive group of decision-makers and opinion leaders. More than 65% of Qatar Al Yom readers are at senior positions in their respective companies.

14% ‫مسئولو الحكومة‬

governMent officials

22%

‫أعضاء اإلدارات التنفيذية‬ MeMbers of executive ManageMent

‫مسح القراء‬ ‫ من قراء «قطر اليوم» يعتبرونها أفضل مجلة محلية‬%95 ‫ من القراء يعتبرونها واحدة من أفضل المجالت في دول مجلس التعاون‬%65 ‫ من القراء يعتبرون نوعيتها مكافئة للمجالت الدولية‬%87 ‫ من القراء يحتفظون بأعداد المجلة للرجوع إليها في المستقبل‬%78 ‫ من القراء يعتبرونها واحدة من أهم المصادر الموثوقة ألخبار المال‬%70 ‫واألعمال المحلية‬ ‫ يعتبرونها وسيطا إعالنيا فعاال‬%85

• • • • • •

32% ‫أعضاء اإلدارة العليا‬

MeMbers of toP ManageMent

12%

/‫حديثو التخرج‬/‫المديرون‬ ‫الطالب‬ Managers/fresh graduates/ students

rEadEr survEy

• 95% of readers rated Qatar Al Yom as the best local magazine • 65% of readers rated it as one of the best GCC magazines • 87% of the readers rated its editorial quality at par with international magazines • 78% of readers retain their copies for the future references • 70% of our readers rated it as one of the most reliable source of business and finance news locally • 85% rated it as an effective advertising medium

18%

‫المتخصصون‬ )‫(في مجاالت التمويل والصحة و الهندسة والتعليم‬ Professionals (in finance, health, engineering and education)

2% ‫المتقاعدين‬

retirees

rates are valid till december 31, 2011 but are subject tO change with One mOnth nOtice.

‫ ويحق للمجلة تغييرها مع إعطاء مهلة‬،2011 ‫هذه األسعار سارية لغاية ديسمبر‬ .‫شهر واحد قبلها‬

prEMiuMs: a 15% premium On card rate is applicable fOr specific

‫ من القيمة اإلجمالية للراغبين في اإلعالن في‬%15 ‫ يتعين دفع‬:‫الصفحات المميزة‬ .‫ أو في الصفحات المتتالية‬،‫ صفحة‬25 ‫ أو في أول‬،‫المواضع المتميزة‬

pOsitiOns, first 25 pages Or cOnsecutive pages.

issuancE and closing datEs

Qatar Al Yom is published monthly on the first day of the month. Reservations for space are due on the 20th of the month preceding the issue date. Ad materials are due on the 25th of the month preceding the issue date. No cancellation can be accepted after the ad material deadline. MatErial ForMats

Screen Ruling is 50-170 inch. Colour separated positives with emulsion side down, along with printed proofs. Ad materials can be sent in digitally in illustrator EPS or Photoshop EPS with printed proofs.

‫توقيتات تلقي اإلعالن واإلصدار‬ ‫ ويراعى‬.‫تخرج مجلة «قطر اليوم» لألسواق في نهاية األسبوع األول من كل شهر‬ ‫ كما يراعى‬،‫ من الشهر السابق لتاريخ النشر‬20 ‫حجز مواضع اإلعالنات قبل يوم‬ ‫ وال يمكن إلغاء‬.‫ من الشهر السابق لتاريخ النشر‬25 ‫تسليم المواد اإلعالنية قبل يوم‬ .‫صدور اإلعالن بعد الموعد األخير لتلقي المواد اإلعالنية‬ ‫صيغة المواد اإلعالنية‬ ‫ على أن تكون صورة إيجابية‬،‫ بوصة‬170-150 ‫طول المادة اإلعالنية على الشاشة‬ ‫بألوان منفصلة مع إيضاح جهة اللون ونظام األلوان في األسفل كما ينبغي أن‬ .‫تُس َلّم بروفات مطبوعة مع المادة اإلعالنية‬ EPS ‫ويمكن أيضا إرسال المواد اإلعالنية في الصيغ الرقمية وهي إلستريتر‬ .‫ مع بروفات مطبوعة‬EPS ‫أو فوتوشوب‬

‫عدد النسخ الموزعة‬

nuMbEr oF distributEd copiEs:

‫اللغة العربية‬ Language: Arabic

‫تاريخ اإلصدار‬ ‫أول كل‬ ‫شهر ميالدي‬

Issuance Date The start of every calendar month

‫التنسيق‬ ‫من القطع المتوسط‬ Trim Size 205 x 270 mm

‫عدد النسخ المطبوعة‬

24%

‫سفارات‬

‫فنادق ومطاعم‬

‫إقليمي ودولي‬

‫مكتبات منافذ توزيع‬

eMbassies

Distributed copies

hotels/ restaurants

22,200

newsstands/ bookshoPs

gcc/international

‫نوادي وجهات‬ ‫اجتماعية‬

clubs/ associations

‫مزيد من المعلومات‬ ‫يمكن الحصول عند الطلب على األسعار والمواصفات الخاصة بإعالنات الصفحات‬ ‫ وأشرطة الغالف واإلشارات المرجعية للصفحات والورق‬،)Gatefolds( ‫المطوية‬ .‫ والوحدات متعددة الصفحات‬،‫ والتصميمات المبتكرة‬،‫السميك‬ ‫ الرجـاء االتصـال علـى‬،‫لإلطـالع علـى خدمـات «قطـر اليـوم» اإلعالنية‬ .)+974( 4550983 :‫الرقـم‬ 5%

additional inForMation

Rates and production specifications for Gatefolds, Cover Bands, Bookmarks, thicker paper, innovations and multiple-page units are available upon request.

‫معاهد‬/‫كليات‬ ‫تعليمية‬

colleges/ educational institutions

To find out how Qatar Al Yom can serve as a powerful advertising medium, please call: (+974)44550983.

40%

‫وزارات وجهات حكومية‬

Pvt coMPanies

advErtisEMEnt spEciFications and ratEs advertisement specifications and rates sizE/ position Size/ Position

full page Full Page dOuble spread Double Spread ifc + page facing IFC + page facing ifc/ibc IFC/IBC Obc OBC

spEciFications (W x h) Specifications (W x H)

211 x276mm (live area 185 x 250mm) 211 x276mm (Live Area 185 x 250mm) 416 x276mm (live area 380 x 250mm) 416 x276mm (Live Area 380 x 250mm) 416 x276mm (live area 380 x 250mm) 416 x276mm (Live Area 380 x 250mm) 211 x276mm (live area 185 x 250mm) 211 x276mm (Live Area 185 x 250mm) 211 x276mm (live area 185 x 250mm) 211 x276mm (Live Area 185 x 250mm)

‫مؤتمرات وفعاليات‬

‫شركات خاصة‬

seMinars/ conferences

govt/Ministries

ratE (Qr) Rate (QR)

15,500 17,800 28,100 32,300 48,950 56,300 31,500 36,225 35,000 40,250

‫مقاسات وأسعار الصفحات اإلعالنية‬ ‫مقا�سات و�أ�سعار ال�صفحات الإعالنية‬ ratE (usd)* Rate (USD)* 4,375 4,675 7,685 8,850 13,415 15,425 8,665 9,925 9,795 11,000

qatarâ&#x20AC;&#x2122;s no.1 fashion title

GLAM is the voice of todayâ&#x20AC;&#x2122;s modern, successful and fashionable women, who want to be abreast of emerging trends in fashion. It takes them behind the catwalks and offers them a front-row view of the world of fashion. GLAM offers a stimulating mix of fashion, beauty, glamour and style. Maintaining a uniquely sophisticated tone, GLAM takes its readers to fashion ramps and gives a glimpse of styles before they become trends. Language English

Periodicity Monthly

Format Magazine Trim Size 230x275 mm

print run 15,250

creative marketing solutions

innovations

Advertorials

GLAM Shoots

Apart from advertising pages, GLAM offers several innovative formats & solutions that make your brand stand out, interact with your customers and leave a lasting impression.

Drawing on the magazineâ&#x20AC;&#x2122;s brand values, advertorials flow with the editorial pages.

Entire photoshoots can be customised to accomodate your brand or product.

Brand building activites

GLAM Night

A first of its kind and popular event in Doha, combining a GLAM party with exciting promotions, contests, product launches & fashion shows. GLAM Night is a sort of after event for fashion brands to reach out to a fashion conscious audience.

GLAM Beauty Awards

4 Sponsorships Regular sections within the magazine can be sponsored or branded to create a positive connect with the reader as per your brandâ&#x20AC;&#x2122;s requirements.

5 Inserts, Coupons and Samples These can be used effectively to enhance interaction and i nduce trials.

The countries one of a kind beauty awards to determine the best beauty brands in town through consumer voting. GLAM Beauty Awards has become the voice of beauty enthusiasts and a platform of recognition to brands for delivering the best beauty products and services. The Award recognises the best of the best in Hair care, Fragrance, Cosmetics, Skin, Nails, Beauty Salons and Spas.

6 Events Fashion shows and promotions can be held to help you reach your target audience and interact directly.

Concept & Content

GLAM is driven with a mission to present articles with an international feel and a local touch. Every issue carries a mix of fashion, beauty and style. It provides an extensive coverage of fashion, ranging from haute couture collections of renowned designers and latest trends, to model interviews and more. It takes a fresh look at beauty with handy tips and advice, and also offers a peek at new beauty technology. GLAM takes a well-rounded approach to beauty with extensive focus on fashion. Its well researched articles promote a healthy and wholesome lifestyle. From best salons and spas, to new health products and fitness regimes, it has all in a stimulating mix.

For Sponsorship opportunities of these events, or to develop customised event properties please contact: (+974) 44550983

distribution break up 22%

12%

spas, beauty salons

trendy coffee shops

subscriptions

events

The audience

The audience of GLAM is conscious of fashion trends and wants to be upto-date. Young, successful and affluent, she has the disposable income to try new products and labels. Extremely image conscious, she wants to look her best always. The core audience of GLAM is between 20 and 40 years, but the appeal is much wider. Distribution

The circulation of 15,250 copies is through a multi-point strategy wherein all high profile and high traffic points are covered. Copies are distributed to high-end fashion outlets and stores, malls, shopping centres, beauty salons, gyms, spas, 5-star hotels, trendy coffee shops, lounge bars, night clubs and also at colleges and educational institutions. Complimentary copies are also sent to select database of readers within the target group. GLAM is sold at all popular news stands and premium book shops. Advertising

GLAM offers your brand a trendy, fashionable audience in a platform which is equally stylish.

16% highend stores & Bookstores

29% exclusive database

6% promotions

advertisement specifications and rates Size/ Position

Specifications (W x H)

Rate (QR)

Rate (USD)*

Full Page

236 x281mm (Live Area 210 x 255mm)

13,500

3,850

Double Spread

466 x281mm (Live Area 430 x 255mm)

23,500

6,480

IFC + page facing

466 x281mm (Live Area 430 x 255mm)

47,150

12,915

IFC/IBC

236 x281mm (Live Area 210 x 255mm)

29,900

8,190

OBC

236 x281mm (Live Area 210 x 255mm)

34,500

9,452

qatar’s only student community magazine CAMPUS OFFERS A TARGETED, FOCUSED PLATFORM TO REACH THE YOUTH CAMPUS reaches its readers through a multi-level distribution strategy

•

Language English

Periodicity bi-Monthly

Format Magazine Trim Size 205x270 mm

print run 13,250

• •

Bulk copies hand delivered to all the colleges and universities throughout Qatar. Copies strategically placed at high traffic areas such as campus libraries, admissions offices and administration building. Copies also placed at youth hangout points, viz cafes, health clubs, sports clubs, etc.

Premiums

A 15% premium on card rate is applicable for specific positions, first 25 pages of conseculative pages. Issuance and Closing Dates

CONCEPT

The vision of CAMPUS, a title dedicated to students, is to inform, engage and entertain the student community, giving them a chance to voice their opinions and bind them as a community. CAMPUS is Qatar’s first students’ magazine, touching all aspects of high school, university and college life. CAMPUS carries regular sections on academics & work, entertainment & fun, health, fitness & sports, travel & culture, environment, events calendar, forum & contests. The objective is to stimulate and enhance their experiences. It serves as a vital bridge between campus life and the corporate world.

CAMPUS is published on the 20th day of the month. Ad materials are due on the 5th of the month preceding the issue. No cancellation can be accepted after the ad material deadline. distribution break up 8%

11%

65%

roadshows /events

campus libraries

sports clubs

health clubs

colleges/ universities/ schools

REACH & VISIBILITY

CAMPUS is distributed to each and every student in the identified segment. Copies would also be available at high traffic youth hangouts like, cafes and health clubs. Promotions at relevant events, shows and festivals ensure that CAMPUS commands high visibility and readership. With a print run of 13,250 copies and high pass-on readership, it reaches a large number of students. ADVERTISING AMBIENCE

CAMPUS offers a targeted, focused platform to reach the youth segment, which is emerging as an important consumer base. They are not only future opinion leaders, but are also today’s consumers. It also presents this segment as a potential workforce of the future. CAMPUS offers partners several customised and innovative options. Brands can develop long-term properties or opt for regular advertising options. advertisement specifications and rates Size/ Position

Specifications (W x H)

Rate (QR)

Rate (USD)*

Full Page

211 x276mm (Live Area 185 x 250mm)

9,800

2,685

Double Spread

416 x276mm (Live Area 380 x 250mm)

17,825

4,880

IFC + page facing

416 x276mm (Live Area 380 x 250mm)

51,175

14,000

IFC/IBC

211 x276mm (Live Area 185 x 250mm)

17,825

4,880

OBC

211 x276mm (Live Area 185 x 250mm)

20,525

5,625

ADVERTISING RATES

FOR GROUP PUBLICATIONS

2012 Language: English Circulation: 27,600

Periodicity: Monthly Trim Size: 205 x 270mm

Size/Position

Specifications (Width x Height)

Rate (QR)

Rate (USD)*

Full Page

211 x276mm (Live Area 185 x 250mm)

17,800

4,875

Double Spread

416 x276mm (Live Area 380 x 250mm)

32,300

8,850

IFC + page facing

416 x276mm (Live Area 380 x 250mm)

56,300

15,425

IFC/IBC

211 x276mm (Live Area 185 x 250mm)

36,225

9,925

OBC

211 x276mm (Live Area 185 x 250mm)

40,250

11,000

Language: Arabic Circulation: 22,200

Periodicity: Monthly Trim Size: 205 x 270mm

Size/Position

Specifications (Width x Height)

Rate (QR)

Rate (USD)*

Full Page

211 x276mm (Live Area 185 x 250mm)

17,800

4,675

Double Spread

416 x276mm (Live Area 380 x 250mm)

32,300

8,850

IFC + page facing

416 x276mm (Live Area 380 x 250mm)

56,300

15,425

IFC/IBC

211 x276mm (Live Area 185 x 250mm)

36,225

9,925

OBC

211 x276mm (Live Area 185 x 250mm)

40,250

11,000

ADVERTISING RATES

FOR GROUP PUBLICATIONS

2012

Language: English Circulation: 13,500

Periodicity: Bi-Monthly Trim Size: 230 x 275mm

Size/Position

Specifications (Width x Height)

Rate (QR)

Rate (USD)*

Full Page

236 x281mm (Live Area 210 x 255mm)

21,500

5,900

Double Spread

466 x281mm (Live Area 430 x 255mm)

38,750

10,600

233 x140.5 mm (Live Area 230 x 135mm)

15,000

4,110

Fireplace

On Request

12,500

3,425

OBC

236 x281mm (Live Area 210 x 255mm)

47,500

13,000

IFC + FACING PAGE

236 x281mm (Live Area 210 x 255mm)

45,000

12,350

IFC

236 x281mm (Live Area 210 x 255mm)

35,000

9,600

IBC

236 x281mm (Live Area 210 x 255mm)

35,000

9,600

Front Cover Gatefold

461 x281mm (Live Area 430 x 255mm)

75,000

20,550

Language: English Circulation: 15,250

Periodicity: Monthly Trim Size: 230 x 275mm

Size/Position

Specifications (Width x Height)

Rate (QR)

Rate (USD)*

Full Page

236 x281mm (Live Area 210 x 255mm)

13,500

3,850

Double Spread

466 x281mm (Live Area 430 x 255mm)

23,500

6,480

IFC + page facing

466 x281mm (Live Area 430 x 255mm)

47,150

12,915

IFC/IBC

236 x281mm (Live Area 210 x 255mm)

29,900

8,190

OBC

236 x281mm (Live Area 210 x 255mm)

34,500

9,452

*Dollar rates are for reference only, In case of any discrepancy, Qatar Riyal rates will be applicable. To find out how our group publications can serve as a powerful advertising medium, please call: (+974) 44550983 The above rates are effective from January 1, 2012.

P.O. BOX: 3272 DOHA - QATAR. TEL: (+974) 44672139, 44550983, 44671173, 44667584 Fax: (+974) 44550982, Email:info@omsqatar.com website:www.omsqatar.com

more mileage for your brand www.oryx.menamag.me This website is for reading magazines from the region. ALL OUR TITLES CAN BE EXPERIENCED FROM THIS WEBSITE. it is also a channel to leverage on the opportunities of the new media.

2,000

1,600

20,000

12,000

3,000

visitors for each magazine PER month

PAGE VIEWS EVERY DAY

EXPECTED VIEWS EVERY MONTH FOR ALL THE PUBLICATIONS

FACEBOOK + TWITTER BUDDIES FOLLoWING ALL THE MAGAZINES

DATABASE USERS IN OUR NEWSLETTER SUBSCRIption

www.issuu.com/oryxmags issuu is an online portal where you can showcase your magazine. All our titles are available online this popular portal that also gives our readers the best possible reading experience while giving your brands enhanced visibility.

ALSO ONLINE ISSUES AVAILABLE AT WWW. OMSQATAR . COM

P.O. Box No : 3272, Doha, State of Qatar Tel : (+974) 44550983, 44672139, 44671173, 44667584 Fax : (+974) 44550982 www.omsqatar.com