9 Inspirational Video Marketing Strategies And Benefits internetcashmakers.com/9-inspirational-video-marketing-strategies-and-benefits
Video content consumption has exploded over the past year. With data becoming more affordable and internet speeds getting faster by the day people prefer watching a video rather than reading a blog post. If you are still not using video marketing to promote your products or services you will miss out. If you want to promote your products and services on social media, here are some actionable video marketing strategies for your business.
“Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss
9 Video Marketing Strategies For Your Online Business 1. Using exciting content This one is a no-brainer. Your customers will only consume content on your YouTube channel if it is compelling enough to continue watching. Whether you are making a product video, a video to promote your company, or simply making an entertainment video for your audience, it needs to be exciting. Before you make something you think is fun, find out what your audience likes, and who they are so you can create content that appeals to them. Recommended reading: "10 Best Kept Secrets About Pinterest Marketing{Now Exposed}" 2. Help your customers find your content For instance, if you’ve already created a video, you think your users will enjoy the next step is to help them find it. This involves a large amount of keyword research, writing good descriptions so that users feel the need to watch and share the video. Video SEO is essential in getting your content to the first few viewers who can make it go viral. 3. Making use of other mediums to promote As a matter of fact, many people only use their social media channels to promote their videos. They ignore a powerful platform that is readily available to them - email marketing. Email marketing has evolved since its inception and to be honest they can be boring, which is 1/4
why companies are experimenting with integrating videos in email for a better reception to their emails and provide their customers with something to look forward to when they open their emails. 4. Optimizing video thumbnails
In spite of the fact that optimizing the content in the video will help it rank better on Google and YouTube, using a creative and unique thumbnail can get more users to click on the video even if they’re not familiar with the subject. You should always try to use thumbnails that give context to what's in the video and make it relevant to the audience you’re targeting. Certainly, every business’ dream is to have a marketing video that goes viral. Millions and millions of views in a matter of days. While using these video marketing strategies will definitely help your content in the right direction, there are however, basic tips you absolutely must follow. Like, using the social share buttons on any private online properties on which you host your videos. 6. Utilizing multiple platforms On the other hand, one of the biggest mistake companies make while creating their content marketing strategy is to focus on a single video platform. YouTube is one of the biggest video platforms but that does not mean that your audience will be on YouTube. You should explore multiple video hosting platforms, experiment with live videos, and try different video formats to see what your audience likes and then cater future productions to meet those needs.
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7. Using relevant Call-To-Actions Furthermore, while the aim of a video might be to entertain people, you should always try to lead them subtly back to one of your properties online. Include a relevant CTA at the end of your videos to inform the customers of what you would like them to do. Never take it for granted that the customer will do the right thing. Always try to lead them in the direction you want them to go by using powerful CTA in your video. You may also like to read: "How to Build a Video Marketing Strategy" 8. Add a transcript In addition, there are many benefits of using a transcript in your videos and your video marketing strategy. For one, you make it easier for people to understand what is being said on the screen. Two, even if people are not familiar with the language of the video, they can understand the video if the transcripts are available in a commonly used language like English. Three, video consumers will watch the video on mute if they’re in a public place and would like to enjoy the content without making a sound. Try virtual and augmented reality Two fairly new concepts that have not really taken off are the virtual reality and augmented reality videos. If you look at the trend of video making, it is clear that this is the future of video marketing. Using virtual and augmented reality will make you a leader in your market and people will look to you for new innovations in the field. Conclusion 3/4
Finally, you can use these video marketing tips to improve your overall brand presence. Video will only get bigger as we move forward and you better be on board or your competitors will leave you behind. In the constantly evolving landscape of video marketing, innovation, agility and a focus on your customers need will always keep you ahead.
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