SELECTED PROJECTS
2018—2021
PRJ:21
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VITAL EXISTENCE 01
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2018—2021
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© 2021 All rights reserved. No part of this publication can be reproduced without expressed permission from Oscar Hoffman.
Till Farmor
TOC.
TABLE O F C O N T E N T S
08
Vital Existence
36
Proud
56
Beyond Vision
78
Raw
102
Potluck
122
Triumph
142
Natural Directions
156
Constructing Gotham
172
Branded Identities
08 OSCAR HOFFMAN
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01
02
03
04
05
06
07
08
09
PRJ:01
VITAL EXISTENCE
VITAL EXISTENCE
09
FINDING YOUR S E L F
PROJECT
10
OSCAR HOFFMAN
SELECTED PROJECTS
KEYWORDS
Ingmar Bergman Film Festival
Vague Experimental Abstract
OBJECTIVE
The goal of this project was to create a visual system made for a film festival living in both print and digital media.
APPROACH
Few artists have created their own universe using recurring themes with such clear signature as Ingmar Bergman. The everlasting search for what life is truly about plays out throughout Bergman’s work. Bergman’s films are so strongly inspired by life, dreams, and all the mysteries that derive from them, therefore the visual systems reflect that very same search for the meaning of life. Delving into Bergman’s mind, photography, different techniques of typography and graphic tools were utilized to create a robust abstract visual system.
CLASS
Visual System 02
SEMESTER
Spring 2021
INSTRUCTOR
Hunter Wimmer
CATEGORY
Visual Systems
TYPEFACES
SangBleu Kingdom Maison Neue
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
11
12 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
13
14 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
15
16 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
17
18 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
19
20 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
21
22 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
23
24 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
25
26 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
27
28 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
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30 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
31
32 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
33
34 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
35
36 OSCAR HOFFMAN
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01 02
03
04
05
06
07
08
09
PRJ:02
PROUD
PROUD
37
PROUDLY BOT T L E S
PROJECT
38
OSCAR HOFFMAN
SELECTED PROJECTS
KEYWORDS
LGBTQ Liquor Packaging
Chic Flamboyant Lively
OBJECTIVE
The purpose was to create a brand and design packaging for a liquor collection.
APPROACH
While it is important to move forward in life, it is also important to look back and see how far we have come. Proud is a hypothetical liquor collection that takes you through the journey of the big historic events in the history of LGBTQ. Being propelled by the strong photography of Peter Hujar and David Armstrong, the visual language gives honor to the LGBTQ history with a punch and powerful mark.
CLASS
Packaging Design 03
SEMESTER
Spring 2020
INSTRUCTOR
Christine George
CATEGORY
Packaging Design, Branding
TYPEFACES
Thorowgood Becker Simplon Blackstone
40 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
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08
09
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42 OSCAR HOFFMAN
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PROUD 01 02 03 09
SA
ED
1 9 96
SA
P ISCO
ANC
P ISCO ANC
FR
FR N
70 cl 37%
08
VODKA
07
H
H
P
IS
IS
N
Proud is a liquor collection celebrating big moments in the LGBTQ-history
LE
ESTABL
ESTABL
70 cl 37%
DISTIL
1989 Equal justice outlaw
1989 Equal justice outlaw
VODKA
UD
1 9 96
RY
P
RO
ED
LE
06
DISTIL
05
UD
RY
RO
PROUD
04
PROUD
Proud is a liquor collection celebrating big moments in the LGBTQ-history
SA
P
ANC
P 1 9 96
FR
LE
H
N
DISTILLER
DISTIL
IS
Carolina Jackson
UD
ED
ISCO
RO
ESTABL
DISTILLED: DISTILLED : 2020-05-07
VO D K A
RY
B O T T L I N G: G: 2020-05-11
Wisconsin
PROUD
1989 justice Equal outlaw WISCONSIN BECOMES THE FIRST STATE TO OUTLAW DISCRIMINATION
70 cl 40%
BASED ON SEXUAL ORIENTATION
43
44 OSCAR HOFFMAN
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PROUD
01 02
03
04
05
06
07
08
09
45
VITAL EXISTENCE 01
02
03
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48 OSCAR HOFFMAN
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PROUD
01 02
03
04
05
06
07
08
09
49
OSCAR HOFFMAN
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PROUD
01 02
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06
07
08
09
53
54 OSCAR HOFFMAN
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PROUD
01 02
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56
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01
02 03
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08
09
PRJ:03
BEYOND VISION
BEYOND VISION
57
MUSIC & SENS E S
PROJECT
OSCAR HOFFMAN
SELECTED PROJECTS
KEYWORDS
Visual System for a music festival
Poignant Mysterious Urban
OBJECTIVE
This project required researching a system of any kind and thereby creating a project based on the system.
APPROACH
After thorough research of the braille system—the outcome was that visually impaired people experience music in a different way compared to sighted people. Beyond Vision is a hypothetical music festival targeting visually impaired as well as sighted people.
CLASS
Visual System 01
SEMESTER
Fall 2019
INSTRUCTOR
John Nettleton
CATEGORY
Visual System
TYPEFACES
Akkurat Calling Code Black Mamba Kopy Me
58
BEYOND VISION
01
02 03
04
05
06
07
08
09
BEYOND VISION
01
02 03
04
05
06
07
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BEYOND VISION
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09
63
BEYOND VISION
01
02 03
04
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BEYOND VISION
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02 03
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BEYOND VISION
01
02 03
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BEYOND VISION
01
02 03
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08
09
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76 OSCAR HOFFMAN
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BEYOND VISION
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02 03
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09
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78 OSCAR HOFFMAN
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01
02
03 04
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09
PRJ:04
RAW
RAW
79
HUMAN FOOD AN D A P H R O D I S I A C S
PROJECT
Conceptual Cookbook
OBJECTIVE
Design an experimental cookbook of your choice.
Human Exposed Harsh
APPROACH
Throughout history the evolution of food is as equally as intriguing as the ever changing fashions and customs of our past. What was once only seen as a survival source, food quickly evolved to a statement of wealth and power. But we humans are not fundamentally different from one another, we are composed by the same flesh and driven by the same instincts. RAW is a conceptual cookbook that explores raw food, aphrodisiacs, and the human body.
80
OSCAR HOFFMAN
SELECTED PROJECTS
KEYWORDS
CLASS
Typography 03
SEMESTER
Fall 2019
INSTRUCTOR
Ariel Grey
CATEGORY
Typography
TYPEFACES
Akzidenz Grotesk Aperçu Mono
VITAL EXISTENCE 01
02
03
04
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06
07
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09
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82 OSCAR HOFFMAN
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RAW
01
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03 04
05
06
07
08
09
83
84
85
86 OSCAR HOFFMAN
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RAW
01
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03 04
05
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09
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88 OSCAR HOFFMAN
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RAW
01
02
03 04
05
06
07
08
09
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90
OSCAR HOFFMAN
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RAW
01
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03 04
05
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07
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09
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92
93
94 OSCAR HOFFMAN
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RAW
01
02
03 04
05
06
07
08
09
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96 OSCAR HOFFMAN
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VITAL EXISTENCE 01
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06
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09
97
98 OSCAR HOFFMAN
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100 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
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05
06
07
08
09
101
102 OSCAR HOFFMAN
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01
02
03
04 05
06
07
08
09
PRJ:05
POTLUCK
POTLUCK
103
THE LUCKY P O T
PROJECT
Potluck Hosting App
OBJECTIVE
Invent and design an interactive app.
Youthful Inviting Diverse
APPROACH
People commonly make up their friend groups based on social and cultural similarities. On the contrary, the purpose of this project was to unite different cultures and personalities in bigger cities, and what better way than over food. The solution became the Potluck app—people meet through hosting dinners, brunches or game nights where everyone brings something to the party.
104
OSCAR HOFFMAN
SELECTED PROJECTS
KEYWORDS
CLASS
Graphic Design 03
SEMESTER
Fall 2019
INSTRUCTOR
Phil Hamlett
CATEGORY
Ux/Ui Design
TYPEFACES
Favorit Saol Display
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
105
106 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
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108 OSCAR HOFFMAN
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Potluck
POTLUCK
01
02
03
04 05
06
07
08
09
109
110 OSCAR HOFFMAN
SELECTED PROJECTS
POTLUCK
01
02
03
04 05
06
07
08
09
111
112 OSCAR HOFFMAN
SELECTED PROJECTS
POTLUCK
01
02
03
04 05
06
07
08
09
113
114 OSCAR HOFFMAN
SELECTED PROJECTS
POTLUCK
01
02
03
04 05
06
07
08
09
115
116 OSCAR HOFFMAN
SELECTED PROJECTS
POTLUCK
01
02
03
04 05
06
07
08
09
117
118 OSCAR HOFFMAN
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POTLUCK
01
02
03
04 05
06
07
08
09
119
120 OSCAR HOFFMAN
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P
POTLUCK
01
02
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07
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09
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122 OSCAR HOFFMAN
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01
02
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05 06
07
08
09
PRJ:06
TRIUMPH
TRIUMPH
123
THE DARKEST O F S E C R E T S
PROJECT
Board Game Design
OBJECTIVE
Design a board game with game accessories.
Cryptic Powerful Playful
APPROACH
Triumph is a board game that takes you through a journey of the US political scene. A property game that challenges each player to take the role as president by traveling the board and discovering the different states while procuring as many as possible. Along the way, you will learn about the biggest secrets and scandals that have taken place in the White House along with information about every state.
124
OSCAR HOFFMAN
SELECTED PROJECTS
KEYWORDS
CLASS
Packaging 03
SEMESTER
Spring 2020
INSTRUCTOR
Christine George
CATEGORY
Packaging Design, Branding
TYPEFACE
Gotham
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
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TRIUMPH
01
02
03
04
05 06
07
08
09
129
130 OSCAR HOFFMAN
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TRIUMPH
01
02
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04
05 06
07
08
09
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132 OSCAR HOFFMAN
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TRIUMPH
01
02
03
04
05 06
07
08
09
133
134 OSCAR HOFFMAN
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TRIUMPH
01
02
03
04
05 06
07
08
09
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136 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
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07
08
09
137
138
OSCAR HOFFMAN
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140 OSCAR HOFFMAN
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VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
141
142 OSCAR HOFFMAN
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01
02
03
04
05
06 07
08
09
PRJ:07
NATURAL DIRECTIONS
NATURAL DIRECTIONS
143
100 % NOTHING E L S E
PROJECT
Honest Trustworthy Forceful
OBJECTIVE
Redesign an existing in-store brand and apply the design to different products with a strategic design perspective.
APPROACH
The food enterprise Natural Directions is in serious need of modernization. By reinventing their approach to visual branding, their new identity uses a much bolder approach. The lively colors and big typography gives a forceful, honest visual approach. Simple yet eye-catching and powerful.
144
OSCAR HOFFMAN
SELECTED PROJECTS
KEYWORDS
Food Packaging System
CLASS
Packaging 01
SEMESTER
Fall 2018
INSTRUCTOR
Jacques Rossouw
CATEGORY
Packaging, Branding
TYPEFACES
Graphik Avenir Condensed
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
145
T
GROUND SELECTED PROJECTS
12 oz
NS
NA
ORGANIC
T
IO
U
R
DIRE L C A
OSCAR HOFFMAN
COFFEE 146
M
ED
IU
12 OZ / 340 g
M DARK
A O R
S
T
NATURAL DIRECTIONS
01
02
03
04
05
06 07
08
09
147
148 OSCAR HOFFMAN
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NATURAL DIRECTIONS
01
02
03
04
05
06 07
08
09
149
NS
T
NA
BOXED
IO
SELECTED PROJECTS
U
DIREC L A T R
OSCAR HOFFMAN
WATER 150
17 OZ12 / 500 oz ml
SPRI
NG W
E T A
R
0%
1
0
T
RAW
NS
NA
ORGANIC
TI O
U
R
DIREC L A
HONEY DE
12.6 OZ / 357 g
BY
N A AMERIC
E E B
S
M
A
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V INTAATLU REAXLI SDTIERNECCET I O N S 01
02 1
03 2
04 3
05 4
06 5
07 6
08 07
09 8 09
153
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V INTAATLU REAXLI SDTIERNECCET I O N S 01
01 2 0
02 3 0
03 4 0
04 5 0
05 6 0
06 7 0
0087
08 9 0 09
155
156 OSCAR HOFFMAN
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01
02
03
04
05
06
07 08
09
PRJ:08
CONSTRUCTING GOTHAM
CONSTRUCTING GOTHAM
157
C ONSTRUCTIN G G O T H A M
PROJECT
Typographic Cardset
OBJECTIVE
Create a set of cards with the theme of a typeface.
Robust Bold
APPROACH
A set of cards created as a tribute to the typeface “Gotham”, designed by Tobias Frere-Jones and released in 2000. The concept of the cardset is inspired from the construction of New York CIty—The hometown of Gotham.
158
OSCAR HOFFMAN
SELECTED PROJECTS
KEYWORDS
CLASS
Typography 02
SEMESTER
Fall 2018
INSTRUCTOR
David Hake
CATEGORY
Typography, Print
TYPEFACE
Gotham
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
159
160 OSCAR HOFFMAN
SELECTED PROJECTS
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
161
162 OSCAR HOFFMAN
SELECTED PROJECTS
CONSTRUCTING GOTHAM
01
02
03
04
05
06
07 08
09
163
164 OSCAR HOFFMAN
SELECTED PROJECTS
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
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166 OSCAR HOFFMAN
SELECTED PROJECTS
CONSTRUCTING GOTHAM
01
02
03
04
05
06
07 08
09
167
168 OSCAR HOFFMAN
SELECTED PROJECTS
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
169
170 OSCAR HOFFMAN
SELECTED PROJECTS
VITAL EXISTENCE 01
02
03
04
05
06
07
08
09
171
172 OSCAR HOFFMAN
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01
02
03
04
05
06
07
08 09
ID:09
BRANDED IDENTITIES
BRANDED IDENTITIES
173
174 OSCAR HOFFMAN
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Potluck
BRANDED IDENTITIES
Potluck
01
02
03
04
05
06
07
08 09
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176 OSCAR HOFFMAN
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BVRIATNADLE DE XIIDSETNETNICTEI E S 01
01 02
P
02 03
03 04
04 05
05 06
06 07
0 70 8
08 09 09
177 177
ACK.
A C K N O WL E D G E M E N T S
PLENTY OF APPRECIATION TO
Hunter Wimmer
MY INSTRUCTORS THAT PUSHED,
Penny Lorber
BELIEVED AND ENCOURAGED ME.
Ariel Grey Christine George Mary Scott Phil Hamlett John Nettleton David Hake Jacques Rossouw Jane Brown Thomas McNulty +Many more
TO ALL OF MY FRIENDS
Pappa
AND FAMILY—THIS WOULD
Mamma
NEVER HAVE BEEN POSSIBLE
Totte
WITHOUT YOUR SUPPORT.
Emil Hoffman Gunilla Hoffman Simon Lundström Lina Holmbom Linnea Liljedahl Fanny Livijn Sophie Thunved Douglas Gordon Smith Ian Nachemson Jacob Möller Daniel Martell Filippa Pihl Gustav Carlstein Tua-Lisa Ekehult SF family +Many more
FOR INSPIRATION.
Spin &Walsh Snask Swiss Typefaces Collins Stefan Sagmeister Ingmar Bergman Peter Hujar David Armstrong +Many more
STUDENT
ACADEMY OF ART UNIVERSITY
PRINTING & BINDING
Oscar Hoffman
School of Graphic Design
Blurb Books
TEXT STOCK
Mohawk Superfine Eggshell #100
TYPOGRAPHY
Maison Neue Maison Neue Monospaced (Milieu Grotesque)
PHOTO CREDIT
Peter Hujar David Armstrong Douglas Gordon Smith Meagan Floris Paloma Rincon Unsplash Stockvault Spin
CONTACT
Oscar.hoffman95@gmail.com www.oscarhoffman.work
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OSCARHOFFMAN.WORK