20 20 Portfolio
OSCAR NÚÑEZ | BUSINESS DESIGNER.
Hello, I’m Oscar. Industrial Designer and Photographer based in Bogota. From a very young age I became passionate about entrepreneurship, stories, and developed my taste for cinema and advertising. My experience as a designer taught me the importance of details in the development of a projecct and gave me the tools to communicate ideas in an effective and strategic way. While my experience at starting businesses taught me how to execeute ideas fast and learn from them.
OSCAR NÚÑEZ OI.NUNEZG@GMAIL.COM 305 860 8478
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I love to blur the lines between strategy and creativity.
01 Muro
Designing a business model for consultancy
02 Dimo
Design a gamify system that train the EQ
03 Personal Brand
Key results and milestones of my Personal Brand Journey
01 Muro Client: MURO My Role: UX / UI / Marketing Team: Me + 1 Designer
How can we make consulting more accessible and effective for entrepreneurs?
Table of Content 01
The Challenge
02
Users
03
User Experience
04 Results
01 The Challenge Problem Context In Latin America, only 6% of the enterprises manage to survive the first 3.5 years (according to the GEM) Unfortunately, despite being the ones who need it the most, small to medium-size businesses can’t afford to pay a consultancy or any kind of business coaching.
How can we make consulting more accessible and effective for entrepreneurs? The Market
+
-
Consulting Firms
eLearning
Public Programs
Highly Effective and Actionable.
Affordable Price. Scalable Business
Free Access & Goverment Support.
Too Expensive.
Poor Tracking. No Personalization. Theory Heavy
Long Application Process. Limited Applicants
Cost
A New Business Model ¿What if we bring down the costs by making it scalable and personalized through pre-recorded video workshops that vary depending the business needs?
Scalable
- Affordable Price - Easy access to everyone - Practice > Theory - Scalable Business Model
Actionable
02 Users Needs & Goals
Dream Chaser
Pitch Master
Goverment Programs
Highly passionate about his business, has deeply knowledge about the subject. Knows the ins and outs out their product but has little to no knowledge of his customers It’s his first time starting a business and has no clue of what it’s like to run a business.
His business has been able to survive the last 2 years but feels that has reached a limit, where haven’t been able to grow their sales. If this business doesn’t evolve in the coming months, he will probable quit.
Loves to meet and help entreprenours, has helped dozens in the past year, but feels that it’s hard to keep track of them and give them proper choaching.
03 User Experience Desicions Tree
Tailor to your needs
To build an experience as personalaized as possible, each business faces ‘pivoting’ points where their answers recommend them a specific video for their needs
B2B
Is your business...
B2B
B2C
B2C
An Engaging Workshop Experience. Video Experience
01 - Intro
A 2 min explanation of the tools and excersices of the workshops
Group or Individual
02 - Workshop:
A colaborative guided system to help teams, generate ideas, prioritize them and commit to their execution.
Limited-Time Excersices
2.1 - Idea Generation
With the concept of ‘working together alone’ each member will generate their own ideas under a time limit periods.
2.2 - Socializing
Share ideas with the team (without explanation).
2.3 - Vote Each member will vote for the best idea by placing a dot in the siticky note.
2.4 - Prioritize The ideas with most votes, will be prioritize and the ones with no votes will be ignore.
Audio Experience
Music that fits the energy of the team.
Each timer has background music with no lyrics, and change the rythim, beats per minute and volume depending the exersice of the workshop.
Social Lounge
Low BPM, Low Volume, Lounge rythm Perfect for sharing thoughts and ideas.
Creative Rhythm
Medium BPM, Low Volume Bring creative ideas alive with rich electronic music
Energy Commitment
High BPM, Medium Volume Use it to make your team members vote on a compelling idea.
03 - Break After each excersice we ALWAYS wil recommend a 10 - 15 min break to help realese stress and keep the energy up. Once there’re done they can continue with the workshop.
Time to execute some ideas! With the decisions made during the last workshop, users can decide if it’s neccesary to start the next workshop or start working in the projects an task that were prioritized.
04 Results
Sounds good, but... did it work? PL AY U S E RS T E ST IM O N I E S
Result #1 - Did People actullay use it? After testing the videos with small businesses on the tech, services, food and consumer product space, all the entreprenours watch the videos with the teams and find them insightful and actionable..
Result #2 - How was the experience? Despite finding the videos helpful, they find some workshops are way too long to do it in one day, and suggest to doing them 1-2 hours per week.
Result #3 - Product Improvments
- Teams need to have a digital place/dashboard where they can comeback and see the commitments and ideas made during the workshops - Businesses still need to have some personal meetings that help them point them in a direction and keep them accountable
Result #4 - Business Model
The business model it’s definitely scalable and we even receive an investors meetings, but there need to be a tech-oriented partener who can help us develop the product
Still interested?
Take a look at the next project.
02 Dimo Client: Dimo My Role: UX / UI / Marketing Team: Solo - Founder
How can we teach addict’s achieve a daily proper emotional management?
2 Table of Content 01
The Challenge
02
Users
03
User Experience
04 Result
01 The Challenge
Dopamine Search
Problem Context People in a state of addiction are dependent on substances or activities that release dopamine in order to deal with their emotions. Although they may be aware of this problem, they do not have clear tools or effective mechanisms to help them deal with their emotions autonomously.
Anxiety
Substances
How can we teach addict’s achieve a daily proper emotional management?
Emotional Weakness
Dopamine Search Key Product Requierments
Anxiety
Emotional Management
- Highly Engaging - Eliminate Negative conotations around being sad.
Emotional Strength
02 Users Needs & Goals
The Comitted
He recognizes the importance of carrying out emotional management and works constantly to carry out some kind of 'emotional pause' to help him carry out this process.
The Curious
She feels a high curiosity to develop her emotional intelligence, however, she has doubts about the impact it could have on your life.
Users Journey
Pyshe Level
Is essential to understand +100 that users need to perform a process of emotional management when they are 'less willing to do it', that is, when they face a 0 peak of high emotional intensity. Taking this into account, the ďŹ rst step will always be to reduce the intensity of the emotion
-100
Trigger
03 User Experience
Desaceleration Identify Emotion
Identify Trigger
DIMO User Experience
01 - Trigger The emotional triggers is an event that generates a high-intensity emotion, positive or negative, and takes a person to an energy peak (ex: stress, anxiety, euphoria).
02 - Desaceleration The Weareable Band:
- Constant Reminder - Frictionless Access
Before jumping into any kind of self-reflecting exercise, it’s neccesary to bring down the emotional intensity, with a short guided breathing exercise using DIMO band.
Breath out stress
stress
Breath in
stress
03 - Identify* Emotion One of the key insights during the investigation is that most of the users have a very limited knowledge around the different kind of emotions and when trying to identify them don’t use more than .
Great Job, Oscar! You properly managed your emotion. While you still feel it, it’s time to build your emotion.
The App Experience: Building an Emotion
Wich of these, best describe how you feel right now?
Sadness
BUILD MY EMOTION
If it’s a mix, feel free to pick more than one ;)
Joy
Sadness
Disgust
Joy
Anger Fear Disgust
Anger Fear
CONTINUE
Resignation
Despair
Anguish
The user indentify the emotion by drawing on the interface.
04 - Identify Trigger The final step is to bring awareness about what triggered the emotion and the context.
Finally, can you You have registered Finally, can you describe what make describe what make your emotion successfully! you feel Anguish? you feel Anguish? Recently, I started this massive new project with my partner...
Aa
Aa CONTINUE
Back to Home
Dashboard
Journal Sunday, Oct 30th. Emotions: 3
53 pts to level up
Week: 0 : Day: 7 # Emotions Registered
7:34 am
Disgust
This Week
Today
“I feel aversion when i realize my coffee....”
16
3
3,0 2,5
Fear
3 emotions.
I don’t feel like talking
11:52 am
Today you’ve managed a total of
2,0 1,5 1,0 0,5 0,0
24 Oct 25 Oct 26 Oct 27 Oct 28 Oct 29 Oct 30 Oct
Type of Emotions Disgust Anger
Joy
Fear Sadness
4:19 pm
Sadness “Recently, I started this massive new project with my partner...”
A gamify app experience that helps users being mindfull about their emotions and what triggers them. T E ST PR OTOYPE
Previous Days Go to dashboard
Yesterday
Week
Submit an Emotion
04 Results
3
Great! Let’s talk about results. PL AY U S E RS T E ST I M O N I E S
User #1
2 1 0 6 5
User #2
4 3 2 1
Result #1 - Engaged User
During a +10 day period 75% of the test users keep using the app on a daily baisis.The graphs shows the number of emotions register during a each day in a period of +10 days.
Result #2 - Did building the emotion helped express it? Users (by themselfs) started mixing shapes and colors to create new emotions that represent and express what they where feeling. This shows me need of an interface that encourage power users to build this new emotions.
Week 1
Week 2
Result #3 - The Business Model
The testing was made with voluntary members of the A.A Group and strictly focused on the use and experience of the product. There still is a need to know how much the users will be willing to paid to use a subscription-based platform or if that's the correct business model
0
3 2 1 0
User #3
Still Here?! You’re making me blush.
Check my last project.
03 Personal Brand
Client: Ojo Con Oscar - Personal Brand My Role: Consultant Digital Comunication Team: Me + Teams from (2 - 10)
Helping businesses communicate and connect with their audiences through Photo and Video.
3 Table of Content 01
OjoConOscar - Social Media
02
Morat: Case Study
03
FGA: Consultancy
04 Anymal Records: Case Study
01 Social Media - Create an audience around visual storytelling OjoConOscar (@ojoconoscar) is my personal brand across multiple social media platforms and focuses on teaching photography and filmmaking through storytelling.
+3K +6K +1K
+10K Followers across multiple platforms.
02 MORAT: Case Study Client: Morat Role: Director And Filmmaking Objective: Create the First IGTV for Morat, as a short-form documentary that tells the story of playing at one of the most important arenas in Colombia, ‘El Campin’ stadium.
220K
reproducciones
75K Likes
03 FGA: Consultancy Client: Fundación Gotas de Amor Role: Brand Consultancy + Positioning Objective: Help the foundation align it’s team in the creation of their brand positioning and translate those concepts into clear visual elements for their social media.
+ Digital Workshops + Brand StyleGuides
be the L A V I D A
SERVICIO
04 Anymal Records: Case Study Client: Anymal Records Role: Director And Filmmaking Objective: Create several music videos for upcoming
1’000’000 75K Likes
Views
S E E F U L L F R E E L AN C E P O RT FO L I O
Thanks If you like my work, feel free to reach out! OSCAR NÚÑEZ 305 860 8478
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