SEPTEMBER 2012
GoNATURALLY: TREATS FOR A HEALTHY LIFESTYLE
GoNaturally Organic Hard Candy was created in response to consumer demand for naturally healthy products with
BAKERY ON MAIN UNVEILS NEW OATMEAL VARIETY
By Sara Lefebvre, Marketing Manager, Bakery On Main
In August 2011, Bakery On Main introduced its new Continued on Page 30
Dr. Edward Fryar observed the evolution of chicken production for decades. When determining his company’s niche, traditional farming practices served
An interview with John Clough, Owner of Garden Spot Distributors.
NATURE’S APPROVED GRAPE SEED FLOUR HIGH IN ANTIOXIDANTS
An interview with Robert Freeland, CEO and Owner of Freeland Foods – Go Raw.
FREEKEH: ANCIENT GRAIN MAKES A COMEBACK
Troy de Smet, President of Freekeh Foods, talks about his company and its parent group, Nature's Organic Grist.”
The attributes and nutritional value of Nature’s Approved® Grape Seed Flour are exciting. Just 4 percent added to your favorite pancake mix
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BRAD’S RAW FOODS REVOLUTIONIZES GROWING MOVEMENT WITH CHIPS Naturally Healthy gets Brad Gruno, Owner of Brad’s Raw Foods, to sit still long enough to dish on his innovative product.
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JUST TOMATOES COMMITTED TO QUALITY
Naturally Healthy talks to Rebecca Nannie, Vice President of Operations of Just
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ANDREW & EVERETT INTRODUCES GRATED PARMESAN, BUTTER
An interview with Tim Jones, Owner and President of Andrew & Everett
NH: Tell our readers a little bit about your com-
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GO RAW HELPING TO CHANGE HOW WE EAT
SPECIAL SHOW ISSUE
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FORESTER FARMER’S MARKET LOOKS TO PAST TO INSPIRE FUTURE
GARDEN SPOT: UNIQUE PRODUCTS, SPECIALIZED SERVICES
NH: Tell our readers about your company.
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HEALTHFORCE ARE PIONEERS IN RAW, VEGAN SUPPLEMENTS
An interview with Dr. Jameth Sheridan, founder of HealthForce.
NH: What will you be featuring at this year’s Continued on Page 32
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BOLDER BOB’S PUTS TWIST ON CLASSIC
CRUNCHIES ADDS NEW VEGGIES, FLAVORS TO SNACK LINE
Naturally Healthy speaks with Bob VonEschen, CEO of Bolder Bob’s Foods, about the company’s
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Crunchies Food Company, LLC, the leading producer of all-natural freeze-dried vegetable and fruit snacks, recently announced plans for Continued on Page 40
TWININGS ORGANIC & FAIR TRADE TEAS SEE STRONG GROWTH
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WOODSTOCK HAS NEW LOOK, ATTITUDE
Naturally Healthy spoke with Frank Ryan, Natural Foods National Account Manager for Twinings of London, as they finish another year as the fastest-grow-
An interview with Chris Jensen, Director of Marketing for Blue Marble Brands.
NH: Please tell our readers a little bit about Woodstock. Continued on Page 50
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MISSOURI NORTHERN PECANS: SWEET, PURE AND NATURAL NATIVE NUTS
demand for healthy, yet tasty foods, Missouri Northern Pecan Growers went one step further by introducing their certified 100 percent organic pecans. The “American Native” organic pecan was introduced into the market in May 2004, and along with the already popular “Missouri Northern” pecan, is in high demand. Once used only during the holidays for baking, the pecan has taken on a new image and now also is viewed as a healthy snack and a great topping for other foods. With the growing awareness by consumers today about the potential health risks and benefits associated with their food intake, Missouri Northern Pecan Growers take pride in being able to offer a natural food product that does not carry with it harmful traces of chemicals. Missouri Northern and American Native organic pecans are sweet, pure and natural, just the way Mother Nature intended them to be.
By Daniel Kimmell, Vice President of Sales, “Missouri Northern” pecan, this sweet little Missouri Northern Pecan Growers LLC pecan that for so long had been enjoyed only by a few, soon hit the market with a bang. In the heart of the Midwest, there exists a crop Because the native pecan is smaller than that grows wild and has supplied a delicious most, changing the concept that consumers and nutritious bounty for hundreds of years. have regarding size has been a challenge. Missouri is home to the native pecan, a small “Bigger is not always better and smaller but sweet nut that grows mainly in lush, dense does not always mean smaller in flavor,” said timberland surrounded by rivers. Many of the Drew Kimmell, Managing Partner for MNPG. trees that produce this rare pecan have sur- Our northern native pecan is the same as it was vived since the time they were harvested by hundreds of years ago... the same sweet natural flavor, untouched by pesticides, fungicides, local Native American tribes and settlers. Knowing how rare but delicious the native herbicides or genetic modification.” The sweeter flavor found in the northern napecan was, and wanting to be able to share the sweet nut with the rest of the nation, five tive pecan is perhaps due to the shorter growing local grove owners banded to start a process- season, which produces a higher concentration ing plant to help purchase and distribute the of monounsaturated oil. Referred to as the “good pecans. In 2000, Missouri Northern Pecan fat,” it helps to reduce cholesterol. Numerous Growers, LLC opened its doors, offering studies have been done regarding the consump- To learn more about Missouri Northern Pecan Growers, visit booth #2423, visit local grove owners the opportunity to market tion of nuts and the resulting health benefits. Striving to meet the increasing consumer www.mopecans.com or call 866-PECANS8. their pecans worldwide. Named the
ers have relied upon Vanns. That being said, and with flavor trends and preferences constantly changing, Vanns knows that its stellar reputation will only endure with meticulous attention to detail across every facet of production, coupled expanding range of organic spices. From basil, with a continuously evolving product list. Considering that warmer weather is upon us cumin and ginger to nutmeg, peppercorns and saffron, all of Vanns’ spices and blends consis- and cooking activities have moved from the kitchen to outdoor grills, Vanns has created a tently meet or exceed expectations. Since 1981, grocery stores, specialty food retailers, professional chefs and food manufacturContinued on Page 30
VANNS DELIVERS GREAT FLAVORS WITH NATURAL AND ORGANIC SPICES Recognizing that demand for healthier and more flavorful foods continues to be on the rise, Vanns Spices goes out of its way to provide consistent flavor, performance and product integrity. Vanns has an encyclopedic inventory of all-natural spices and blends, as well as an ever-
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A SPECIAL SHOW ISSUE OF GOURMET NEWS
Publisher Lee M. Oser Senior Associate Publishers Lyle Sapp Kate Seymour Associate Publisher Kim Forrester Editorial Director Lorrie Baumann Associate Editors Janet Rose Jackman Hayden Neeley Gourmet News Editor Rocelle Aragon Art Director Monica Boland Graphic Designer Yasmine Brown Traffic Manager Selene Pinuelas Ruth Haltiwanger National Account Executives Lisa Amiden Lynn Hilton Clarissa Alvarez John Montano Gourmet News is published by Oser Communications Group ©2012. All rights reserved. Publishing office: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 Subscriber services: Gourmet News P.O. Box 30520 Tucson, AZ 85751
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OLIVAMED OFFERS CUSTOM-BLENDED OLIVE OILS, INNOVATIVE PACKAGING
Olivamed is a privately, owned food manufacturer with European owners who are global exporters of olive oil from the Mediterranean region. Olivamed is at the forefront of the industry as a senior member of the North American Olive Oil Association (NAOOA) and the International Olive Oil Commission (IOOC). Certified as CCOF Organic, Kosher Orthodox Union (OU) and FDA-certified, Olivamed imports olive oils directly from the Mediterranean olive tree orchards of Greece, Italy, Morocco, Spain and Tunisia. Olivamed oils are blended and bottled for flavor and characteristics at its southwest Ohio facility, then distributed to re-
tailers and consumers across the United States. Olivamed specializes in premium store brands and also supplies the foodservice industry, as well as industrial manufacturers. If you are a retailer who is looking for the personal touch from a company that can offer custom blended products, Olivamed is the company for you. Custom blending in smaller batches is a big part in what makes Olivamed different. Having olive oil blended to your specific flavor profile, taste or budget is hard to do with larger companies. At Olivamed that is what we do best. We cater to our customers’ wishes. We pride ourselves on the quality of our
SNAIL’S PACE: NATURAL CHOICE FOR FOOD, CARDS AND GIFTS
Beyond the aisles of healthful foods and past the colorful array of organic produce, exists an opportunity for natural food stores to offer their customers an even more complete shopping experience. Natural, organic and eco-shoppers still seek the same convenience as any other shopper. One such convenience is the ability to buy non-food items — like greeting cards, gift wraps and other gift-giving amenities — at their favorite market. And while this accessibility is important, it doesn’t outweigh the requirement that these items meet the same standards as a natural stores other offerings. Enter Snail’s Pace®, offers a line of environmentally-responsible greeting cards, gift wraps, bags and stationery items. This comprehensive collection has a multitude of alloccasion gifting items for any shopper, as well Freeland Foods (Con’t. from p. 1)
NH: What was the idea behind the creation of the company?
RF: I wanted to have a place where I could act as a role model for my children. I wanted to create an opportunity to eat healthy food and expose my children to healthier options.
NH: How did the name “Go Raw” for the company come about?
RF: It was meant to be used only for our first Andrew & Everett (Con’t. from p. 1)
pany and how you got started.
TJ: Andrew & Everett was started 10 years ago because we saw a need for a natural sliced cheese to complement the natural and organic deli meats that were growing in popularity in the market. We sought out the best Wisconsin cheesemakers to develop recipes for nine different varieties. We had great success with our sliced cheeses and have since expanded our line of products to include shredded cheeses, reduced-fat shreds, mozzarella string cheese, bricks, an expansive bulk deli cheese program, and now butter and grated parmesan. NH: What makes your company stand out from other dairy companies?
as a range of pricing options for store owners. So what makes Snail’s Pace different?
A Tradition of Printing Excellence Snail’s Pace is owned and operated by the monks of Saint Meinrad, Indiana, and most of the line’s items are produced in the Archabbey’s own on-site printing facility, Abbey Press. It began in 1867 by the monks (for their in-house needs), and was soon filling printing orders from the outside community. Since then, the printing business has grown in size and expertise, most recently becoming certified by the Forest Stewardship Council (FSC). These FSC-certified products represent the highest attainable level of earthfriendliness and social responsibility. bar, the Spirulina Energy Bar, as it was created as an energy bar. The name of the company is actually Freeland Foods, but the name “Go Raw” really stuck. When I was selling the products at farmers’ markets, people were calling us, “The Go Raw Guys.”
products and guarantee that quality. Because we specialize in blending, we have complete control over the process and only blend to your exact specifications. When you buy from Olivamed, you know exactly what you are getting. Our product innovation is another aspect that sets us apart from the competition. The technology of our bag-in-box and non-aerosol spray formats is well ahead of the market. This is a new technology in the olive oil industry that allows our products to maintain their quality and stay fresh longer. Most spray products on the shelf today use CFCs or isobutane as a propellant, but our products use air. The product is dispensed through a triple action-dispensing, leak-free valve. The valve
GOURMET NEWS
allows the oil to be dispensed by the drop, a sharp stream or a large fan-spray. The bag-in-box is the replacement for the old-style tin cans. Instead of having a large, heavy and slippery oil-covered can, you can have a nice clean box that sits on the shelf. With a no-drip valve that works with the push of a button, you can dispense as much or as little as you want. At the Natural Products Expo East, we will be featuring our organic line of extra virgin olive oils. We produce these products in the traditional Marasca or Dorica bottle format. We also offer the product in the eco-friendly non-aerosol spray or bag-in-box. To learn more about Olivamed, visit booth #2810, visit www.olivamed.net, or cal 937-401-0821.
trying to do is create awesome foods using the best ingredients, and usually that process is relatively simple in design. NH: What are some of your big sellers?
and your customers with your manufacturing, sprouting, packaging, etc. What were your actual goals you set for Go Raw? RF: I wanted Go Raw to be an inspiration to my children first, but ultimately to everyone. I wanted Go Raw to help us change the way we eat. Go Raw has helped bridge the gap between healthy food and tasty food. Hopefully we can continue to help make really healthy eating enjoyable.
A Belief in the Value of Slowing Down and Rediscovering the Written Word In this age of email, cellphones, deadlines and constant rushing, truly meaningful communication is not always the easiest thing to accomplish. Social media and online interaction are certainly important ways to communicate. Even the monks at Saint Meinrad Beautiful Products Celebrating the Archabbey take advantage of available technologies. But they also understand the need Artistry of Creation The artwork found on every Snail’s Pace for balance and moderation — it’s the founproduct pays tribute to the natural beauty dation of the Rule of St. Benedict. of the world. The centerpiece of the line is a collection of cards based around flowers To learn more about Abbey Press or to found in Switzerland’s Alpine region. place an order, visit booth #3108, visit www Because Saint Meinrad Archabbey .snailspacewholesale.com or call 800-621-1588.
NH: What made you decide to introduce a new grated parmesan cheese? Aren’t there a lot on the market?
NH: What’s on the horizon for Andrew & Everett?
TJ: Not in the natural/organic market. Stores that carry natural and organic pastas and
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was founded in 1854 by monks from Einsiedeln Abbey in Switzerland, these designs celebrate the Archabbey’s roots as well. Other designs include Indiana artist Ashley M. Verkamp’s original illustrations and gorgeous images from Swiss photographer Liliane Géraud.
RF: We make foods that we like to eat. Because of the standards that we set years ago, we have a limited amount of options with the ingredients we are choosing to use. All we’re
TJ: Every one of our products uses milk from cows that have never been treated with artificial growth hormones or antibiotics. We do not use preservatives, and everything we offer is certified gluten-free. We are one of the few natural-foods producers that is forthright with all of our claims. Rather than using generic industry buzz words like “all-natural,” we state our specific claims clearly on our packaging so the consumer has confidence in what they are buying and in knowing exactly what Andrew & Everett stands for.
SEPTEMBER 2012
A Commitment to Environmental Stewardship Most Snail’s Pace products are printed with soy-based inks on paper that is made from 100 percent post-consumer fiber, manufactured with wind power and carbon neutral. But this commitment to the environment extends far beyond responsible printing processes and practices. Carrying on a rich tradition of caring for Creation, Saint Meinrad Archabbey works daily to serve its surroundings and the people within it, through recycling and conservation efforts.
RF: Our Live Pumpkin Bar and Spirulina Super Chips are leading the pack right now by a narrow margin. It’s funny because I actually wanted to discontinue the pumpkin bar a few months after I created it many years ago. One of my favorite customers came to the farmers’ market demanding that I bring it back, so I did reluctantly. Goes to show how much I know. NH: You truly take pride in your company
NH: What is the process of picking the product line/new products for Go Raw?
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sauces were left without an option for grated cheese, or had to carry one of the conventional brands to offer to their consumers. We now offer them a solution. We have sourced rBGH hormone-free domestic parmesan, aged it 10 months or longer, and now offer it to the grocery department as a shelf-stable real grated cheese that is a perfect complement on the shelf to all the natural pastas and pasta sauces. It also has great cross-merchandising potential in the dairy and produce departments. As with all our products, there are no fillers or preservatives in the new grated parmesan.
TJ: We recently introduced salted and unsalted butter for the natural foods consumer,
To learn more about Go Raw, visit booth #2011, visit www.GoRaw.com, call 650-9629299 or email info@goraw.com.
and expect to see our butter sales grow over the next year. In addition, we will soon be launching a grated parmesan/Romano blend to expand on the success we have seen with the grated parmesan. We also are adding to our snack-cheese options by making our mozzarella string cheese available for purchase as a single stick for those looking for a healthy snack. This item will come in a branded merchandising caddy that clearly states our health claims. Stay tuned also for more snack-cheese options including snack sticks in popular varieties like mild cheddar and colby jack.
To learn more about Andrew & Everett, visit booth #1326. visit www.andrewand everett.com, call 717-790-9901 or email info@andrewandeverett.com.
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AUSTRALIS AQUACULTURE BRINGS SUSTAINABLE FISH FROM OZ TO U.S.
Naturally Healthy interviewed Australis NH: How is Aquaculture’s Founder and CEO Josh Gold- your barramundi man, whose company has brought Australia’s sold? favorite fish, barramundi, to the North AmerJG: We started ican market. selling to top NH: Tell our readers about Australis and The chefs who operate many of the country’s most renowned Better Fish. restaurants. As word spread, major retailers JG: We’re the world’s leading producer of who had made commitments to sustainable barramundi–a relatively new fish in the United seafood asked us to supply them. Today, our States–that we call “the sustainable sea bass.” barramundi is available in the frozen seafood Barramundi has a mild, buttery flavor, is in- section of more than 4,000 retail outlets in the credibly healthy, and is sustainably produced United States and Canada. Our original barrausing smart aquaculture practices. We were mundi fillets are individually vacuum-packed founded in Australia–where barramundi is an so they are a great way to make seafood more iconic symbol of the lifestyle and environ- convenient and affordable so we can all eat ment–with the mission of bringing Australia’s seafood frequently as we know we should. favorite fish to North American consumers. FH: Are you introducing any new products? NH: What makes barramundi special? JG: Yes, we are launching an extraordinary JG: The world is struggling to meet growing line of frozen seafood entrées that we’re indemand for seafood in ways that don’t deplete credibly excited about. They feature barraour oceans or harm the environment. We liter- mundi–and other sustainably produced ally searched the globe for more than five years seafood products–in a complete meal. They to find a better fish to farm–recognizing that use an unbleached Kraft paper pouch to sustainable aquaculture will be increasingly steam the meal in the microwave in less than important to human health and food security. eight minutes. They’re a foolproof and deliBarramundi hails from Australia and the cious way to enjoy more seafood at home. Indo Pacific and has a mild, yet rich flavor that is perfect for people who prefer mild fish FH: Why frozen? or want a break from fishier-tasting seafood. People–even kids–tell us they don’t like fish, but JG: More than 85 percent of the seafood they love our barramundi. The Better Fish® consumed in the United States is imported. Barramundi has one of the highest omega-3 lev- No matter how sustainable the farming or els of any white fish–a 4ounce serving has about harvesting method may be, if that seafood ar500 milligrams, which is about three times more rives by plane there will be significant envithan tilapia, shrimp, or cod. Plus that same 4- ronmental costs. We use state-of-the-art ounce serving is high in protein–23 grams–and freezing technology that locks in flavor, has only about half the calories of salmon. And freshness and nutrients within hours of harthe farming methods we’ve developed have vest. Getting our product to market in frozen minimal environmental impacts in part because, containers is better from both an environas a species, barramundi evolved to eat low on mental and culinary standpoint. the food chain, so our fish need much less wild fish in their diet than other marine species. This To learn more about Australis Aquaculture, also increases product purity, so it’s quite a spe- visit booth # 660, visit www.thebetterfish.com cial package for our resource-constrained world. or call 888-60-BARRA (2772).
ROCK DEODORANT BODY SPRAY ENDORSED BY HOWARD STERN Shock jock Howard Stern took to the airwaves of Howard 100 on July 16 to rave about Rock Deodorant Body SprayTM. Stern received the four-range collection of Rock Spray, but was apprehensive to test out the “hippy” deodorant. While on vacation with his wife, Stern decided to test one of his R samples. “I went around all day and night–I didn’t shower till the next morning–I didn’t sweat, I didn’t stink, it didn’t stick, I had exercised a little...I was like could this ******* be true?” Stern said in his show. Created by the makers of award-winning Crystal®, rock was designed for men who place a high value on natural ingredients, as well as a product that works without all the unwanted chemicals. “Howard articulated exactly what an increasing number of men are thinking today:
It’s time for natural products that deliver on a personal care promise. Rock is the natural alternative to Axe, Old Spice and other commercial deodorants, which use propylene glycol and synthetic fragrances,” said Jerry Rosenblatt, Founder and President of Rock’s creator, French Transit, Ltd., based in Burlingame, Calif. Rock is made with natural mineral salts that prevent body odor naturally. The mineral salts create an invisible barrier that inhibits the growth of odor-causing bacteria. Rock Body Sprays are available in three bold, all natural scents: Onyx Storm uses hints of bourbon, sandalwood and cedar wood, Cobalt Sky is infused with West Indian sandalwood, citrus and vanilla, and Granite Rain has hints of bergamot, citrus and sage. For men who prefer a fragrance-free option,
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BUM BOOSA BURSTS INTO THE DISPOSABLE GREEN MARKET Bum Boosa® Bamboo Products was founded in 2009 with the vision of providing products that reduce the burden trees bear due to the disposable products industries and limit harsh chemicals and synthetic materials in our environment. Capitalizing on the renewability and sustainability of bamboo, Bum Boosa launched its baby-care line first, specifically Bum Boosa Bamboo Baby Wipes and Bum Boosa Bamboo Diaper Rash Ointment in 2009. In 2010, they also brought the first 100 percent bamboo bathroom tissue to market. Bum Boosa chose bamboo for its product line because it can be harvested in two to four years and doesn’t require replanting, irrigation or pesticides. Bamboo is making its way steadily into the mainstream as a replacement for many non-biodegradable or non-renewable, disposable products. Bum Boosa’s Bamboo Baby Wipes are made in the U.S.A. using tree-free, synthetic-free material with a 90 percent natural solution that includes lavender and sweet orange essential oils, calendula extract and organic aloe vera. Committed to being a leader in providing safer skin care products, the wipes do not contain alcohol, parabens, sulfates or other harsh chemical preservatives. Bum Boosa Bamboo Baby Wipes are the second baby wipes brand to be USDA-certified as a biobased product. The new USDA program is intended to help consumers make purchases that reduce dependence on petroleum and alleviate climate change. Their bamboo diaper rash ointment is made in the United States and is the only 100-percent natural ointment featuring nutrient-rich bamboo powder, now thought to have anti-inflammatory and anti-allergen properties, among its other attributes. Bum Boosa’s 100 percent bamboo bathRock is available in body spray, stick and, for early 2013, a 5-ounce deodorant stone. “Men are increasingly concerned about what they’re putting into and onto their bodies,” Rosenblatt said. “Commercial deodorants and body sprays often contain aluminum zirconium or aluminum chlorohydrate which are pore-cloggers or they contain musk, which is synthetic. Rock Body Spray and Deodorant contains only natural ingredients.” The men’s deodorant and anti-perspirant category grew at more than 5 percent in total retail dollars last year, outpacing the women’s category which grew at around 3 percent, according to Chicago based MPG Group, which tracks IRI data. Meanwhile, the mineral-salt deodorant category, founded by Crystal in 1984, grew at 7 percent, outpacing the deodorant category as a whole, which grew just over 3 percent. According to Rosenblatt, the time is perfect for a men’s natural body spray and deodorant. “We’ve dedicated the last five years to perfecting this product line and I’m as excited about this as I was when we first
room tissue is also the first of its kind on the market. The individually wrapped rolls are exceptionally soft, but are 100-percent treefree and BPA-free. In 2009, Bum Boosa was motivated to make bamboo bathroom tissue after Dresden University released a study showing that toilet paper made with recycled content contains bisphenol A (BPA) due to the recycling process. Dresden University identified the presence of BPA in groundwater and linked this to the flushing of recycled-content toilet paper. The majority of Bum Boosa Bamboo Products are made at facilities operating on 100 percent renewable energy. Since mid-2009, Bum Boosa has gone on to win Canada’s 2010 Green Parents’ List Award for Best New Baby Skin Care, the 2011 Mother Approved/Child Tested Excellence Award for its baby wipes, and was most recently honored with a 2012 Cribsie Award Nomination for Best All Around Baby Wipes. Together, the wipes and the diaper rash ointment have earned Bum Boosa “Champion Status” in the Environmental Working Groups Market Shift Report in 2011. Bum Boosa Bamboo Products was recently granted certification as a B Corporation. Certified B corporations meet higher standards of social and environmental performance, transparency and accountability. Bum Boosa also is partnered with Trees for the Future, and by September, more than 47,000 trees were planted in severely deforested regions around the world representing the sale of their products.
To learn more about Bum Boosa, visit booth #8310, visit www.bumboosa.com or email info@bumboosa.com. launched mineralsalt deodorant category 28 years ago.” Rosenblatt confirms that the company has made its largest marketing investment ever in the Rock launch, which includes radio and magazine advertising, as well as a major Coupons.com program and event sponsorship, sampling and word-of-mouth efforts. “We putting rock on the map in a big way,” he said. Rock is currently on shelf at Rite Aid, Duane Reade, Wegmans, Shoprite, Raley’s and select Whole Foods stores. “It’s an unbelievable product. Thank you, thank you, thank you.” Stern said on his radio show.
To learn more about Rock, visit booth #3918 or www.rockdeo.com or on Facebook at www.facebook.com/rockdeo, or call 800-829ROCK(7625).
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DRINKME: THE VISION IN ME By Christina Laham Paganelli
The drinkmeTM health drink is a 100 percent raw, certified-organic, whole-food beverage that comes in three flavors: Green, Green3 and Ruby. Each bottle is loaded with 3.5 to 5.5 servings of fruit and vegetables. Kale is the star ingredient, with whole oranges, bananas and raspberries that make drinkme fruity, savory sweet and delicious. Kale, in combination with whole beets, make it vibrant, energizing and extremely nutritious. Since it never touches heat during the manufacturing process, all of its goodness is living. Six years ago, thyroid cancer and multiple sclerosis ravaged my body. I was pricked and
prodded at with surgery, I took steroids and endured radiation treatments. Nothing was working to ease my situation. I was losing hope and witnessing myself deteriorating physically, mentally and emotionally. With newly discovered cancer in my lungs, I knew the outlook was worrisome and I was desperate for an alternative. That’s when it hit me: The body is a powerful force–bigger than any of us can imagine. I found inspiration in others and took serious steps to change. “The only permanent thing we have in life is change,” said the late Bernard Jensen, DC, Ph.D. Capable of unconscious breath and cognitive thought, our bodies have the ability to recognize and communicate within them-
ISRAELI HERBAL TEA REMEDY SLASHES BLOOD SUGAR LEVELS Galilee Tisanes, the makers of GLUCOLE herbal tea remedy, carried out an eight-week successful trial about the affects of the herbal tea on its consumers. The trial proved that patients who have used the tea, according to the instructions of drinking between two to three cups a day, saw a significant decrease in their blood sugar. GLUCOLE herbal tea remedy is a natural mixture of herbs for reducing and balancing blood-sugar levels. The tea reduces bloodsugar levels and breaks down carbohydrates and fats, which can rise to dangerous levels after meals in diabetics. The GLUCOLE tea contains only herbal ingredients, including Stevia rebaudiana, gymnema sylvestre, sage, olive leaves, lemon grass and lemon verbena. The tea rehabilitates and activates the pancreas, causing it to secrete insulin, a hormone that helps cells absorb glucose from the bloodstream and use it to produce energy, thereby reducing blood-
sugar levels. Drinking GLUCOLE tea also decreases the body's resistance to insulin. Cells get ‘reinfluenced’ by the insulin. They absorb the sugar, disassemble it and stabilize the levels of sugar in the blood. The tea is free of preservatives, additives, flavors or colorings and is growing in the Galilee region of Israel, with a composition of earth that gives it its soft tannins and juicy flavor. No herbicides, pesticides or any form of chemical compounds have been used in growing the herbs for the past seven years. The tea contains the Stevia leaf, which is a plant that is 300 times sweeter than sugar, but is not ingested in the body. The addition of Stevia makes the tea naturally sweet and tasty, without the need for additional sugar or artificial sweetener. The Stevia leaf plays a very important role in diabetes control by stabilizing blood sugar while reducing insulin resistance–two key
SPRINGFIELD CREAMERY PIONEERS NEW TERRITORY IN GREEK YOGURT Springfield Creamery in Eugene, Ore., is once again pioneering new territory with a line of cultured dairy products: organic and probiotic-rich Greek yogurts. The folks at the Creamery are pleased to announce that Nancy’s Organic Probiotic Greek Yogurt is becoming available in stores nationwide. “Our loyal customers have been asking us for an organic, probiotic Greek yogurt, and we’re listening,” said Sue Kesey, Co-founder of the family-owned and operated Springfield Creamery, which is believed to be the first U.S. creamery to add beneficial bacteria such as L. acidophilus and B. bifidum to its yogurt more than 40 years ago. “We developed this product with a focus on what we do best: live probiotics. The result is a delicious tasting, rich and creamy yogurt that has all the Nancy’s health benefits. Folks will realize it was worth the wait,” Kesey said. Nancy’s Organic Probiotic Greek yogurt
selves. We shouldn't have to be diagnosed with a serious disease to initiate a change in our health patterns. We should feed our bodies more natural foods–those that we can metabolize better. I made the decision to make such positive changes and hope everyone else will, too. I put some very basic theories to the test and removed everything from my life that was dead and processed and polluting my air, skin, digestion, thoughts and my world. I replaced my diet with only living, fresh foods, such as those with vibrant colors that are full of energy and life force. I also introduced edible oils into my diet and switched to natural creams and toiletries for my skin and hair, so that the air I was breathing would be purer. To my surprise–although, instinctively, I factors in Type 2 diabetes. The GLUCOLE tea has been shown to have no drug interactions or side effects. On average, users of the tea dropped about 5 pounds over the eightweek trial period. They also reported fewer food cravings and decreased thirst, which are common symptoms of diabetes. To help maintain a healthy blood-sugar level and for preventive health care, drink one or two cups per day with meals. For a more dramatic sugar-controlling effect, drink three cups per day–one after each meal. In order to get the most out of the tea remedy, after finishing steeping the tea bag in a cup, you can open the bag and spread the contents on a salad or mix it with plain yogurt. That will help to increase the absorption of the herbs for even better blood-sugar balance. Galilee Tisanes’ quality herbs are famous for their high juice contents, soft tannins and rich flavors, which have been critical to the success of their teas. The company's unique group of conditionganic Whole Milk Honey. Using only real organic fruits in their Organic Probiotic Greek Yogurt, Springfield Creamery purchases fruit from the West Coast and Northwest regions and adds a bit of organic agave. Known for their real fruits, Springfield Creamery carefully cooks their fruits in small batches in their Eugene, Ore., creamery. As long-time probiotic pioneers, Nancy’s Organic Probiotic Greek Yogurt offers billions of live probiotic cultures per serving, and indicates this on the container, making it one of the first Greek yogurts on the market to give live probiotic counts. With a line of more than 100 cultured dairy and soy products, Springfield Creamery is one of the few family-owned and operated creameries in the United States with national distribution, now spanning three generations of the Kesey family. Nancy’s Organic Probiotic Greek Yogurt is available in natural food stores across the United States.
line is available in 6-ounce. and 24-ounce sizes, and is packed with both live probiotics and protein. True to the tradition of Greek yogurt, Springfield Creamery uses no thickeners or pectins, but instead strains off the whey to make a thick, rich, protein-high product. Nancy’s Organic Probiotic Greek Yogurt offers up to 22 grams of protein per 6-ounce serving, an unprecedented nutritional value. Still committed to offering authentic, healthy foods, all of Nancy’s dairy and soy products are free of cane sugars, colorings, additives or anything artificial. Nancy’s Organic Probiotic Greek Yogurt will be available in both non-fat and whole milk. Products available in 6-ounce servings include Organic Nonfat Plain, Organic Nonfat Honey, Organic Nonfat Blackberry, Organic Nonfat Blueberry, Organic Nonfat Raspberry, and Organic Nonfat Strawberry. Products available in 24-ounce servings in- To learn more about Springfield clude Organic Nonfat Plain, Organic Nonfat Creamery, visit booth #1509 or visit Honey, Organic Whole Milk Plain, and Or- www.nancysyogurt.com.
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already knew the result would be good-my body accepted the healthy changes and began thriving. On a cellular level, I was a testament to everything I had learned about enzymes and the body's biology. A healthy body can prosper when being fed clean air, proper nutrition and lots of positive thoughts. Sometimes the answers are staring us in the face. I am the “me” in drinkme. My vision is to share my powerful story and my living product with all of the positive energy and life-force I can give it. We are happily introducing drinkme to America, offering a living food as fuel.
To learn more about drinkme, visit booth #251, visit drinkme.ca, call 877-797-9003 or email info@drinkme.ca. specific, clinically tested and invigorating herbal teas also help with high blood pressure, constipation,digestion, cutting cholesterol, asthma and allergies. Galilee Tisanes is distributed in the United States to health food stores, cross-over pharmacies and Internet retailers.
To learn more about Galilee Tisanes’ visit booth #8210, visit www.Galilee Tisanes.com, call 713-936-2248 or email info@gtisanes.com.
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FREELAND FOODS GIVES THE ‘GREATEST GIFT’
By Kristina Clark, Marketing Coordinator, pany out of pure love for other human beings. After intense research and self-education, it Freeland Foods. became apparent that eating a raw-food diet A little more than 18 months ago, the uni- is the easiest way to ensure optimum health. verse presented me with the greatest gift–a He began eating this way and adapted the job working for Freeland Foods, a family- lifestyle. With his first child arriving, he owned, California-based company. Since I wanted to create real live foods that were was a young child, I knew I wanted to help missing from the grocery store shelves. He knew that foods containing living enpeople–I know most people share this same intention. I was never sure how to go about it. zymes are more beneficial than foods that are Working with Freeland Foods, I get that “dead.” He also knew that sprouted seeds, pound-for-pound, contain the greatest conchance every day. Robert Freeland, Owner and Founder of centration of living enzymes in the world. Freeland Foods, created this amazing com- Mixing sprouted seeds with other organic in-
JUST BARE EXPANDS MISSION WITH ‘JUST 5’ COOKING CHALLENGE By Julie Berling, Director of Brand Strategy dling and processing practices met or exceeded the program’s 200-plus rigorous standards. & Advocacy for Just BARE. The mission of Just BARE® is to make fresh chicken simpler. Chickens are never given hormones, antibiotics, animal by-products— vegetable and grain fed—or arsenicals. Raised cage-free by independent, family farmers in Minnesota and Wisconsin, product packages and cases are traceable to the family farm where raised using a Family Farm Code printed on packages and cases. Just BARE is American Humane Certified®. This means that an independent, third-party audit verified that the brand’s animal care, han-
Just 5 Cooking Challenge Returns This Fall, the brand is holding its second annual recipe contest based on its belief that less is more—in cooking and in life. Called the Just BARE Just 5 Cooking Challenge, the contest challenges consumers to create something good with chicken and just four other ingredients. To participate, entrants must submit a recipe along with a photo containing the completed recipe after preparation. Qualifying recipes must include chicken—consider using Just BARE Chicken—plus four more ingre-
JUST TOMATOES, ETC! INTRODUCES SINGLE-SERVE SNACK PACKS
Just Tomatoes, Etc!TM, family-owned and operated since 1985 by fourth- and fifth-generation farmers, and the pioneer of 100-percent natural dried fruits and vegetables, is proud to introduce their new single-serve snack packs. Packaged in airtight, Ziploc pouches, they are the perfect healthy choice for snacking, for kids lunches, and for anyone on the go. They are currently available in their six most popular flavors: Just Strawber-
ries, Just Bananas, Just Fruit Salad, Just Strawberries ’n Bananas, Just Raspberries, and Just Fruit Munchies–fresh-from-the-field products that are all-natural and kosher-certified. Absolutely nothing is added, including preservatives or sweeteners. And they are always naturally gluten-, dairy-, wheat- and nut-free. “Just Tomatoes, Etc! is thrilled to introduce our new single-serve snack packs. They’re a
TILLEN FARMS CREATES SIGNATURE APPETIZERS, COCKTAILS AND DESSERTS FROM PACIFIC NORTHWEST
Tillen Farms’ range of specialty pickled vegetables and natural cherries, all grown and processed in the Pacific Northwest, have shown significant growth across multiple distribution channels. “When we repositioned our specialty NWgrown vegetables as a drink mix amenity, this allowed us to begin merchandising outside the traditional grocery section,” said Tim Metzger, Owner of Tillen Farms. “We began to see success cross-merchandising with drink mixes and have gained significant placement with wine and liquor shops across the country.” This move also allowed Tillen Farms to ex-
pand beyond its pickled vegetable boundaries. The Merry Maraschino Cherry contains no artificial colors or flavors, no red dye No. 40, and no corn syrup. It was a hit from day one. Leading specialty-food and health-food chains began merchandising the product that paved the way for the Bada Bing CherryTM. As the Pacific Northwest grows more than 75 percent of the young and dark sweet cherries in the United States, we were thrilled to collaborate with a leading supplier to begin marketing two products of exceptional quality and taste. The story behind the Bada Bing trademark occurred almost by accident: When presented
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gredients and then dehydrating them at less than 105 degrees, he created snacks that were shelf-stable, tasty, and the best part: those enzymes are still alive. If you plant this food in the ground it’ll still grow. I love getting to show people this at Expo. We actually have product growing at our booth. Go Raw has grown to become the leader in the raw-vegan category with 33 offerings including bars, cereals, chips, cookies, sprouted seeds, crackers and, yes, even real live chocolate. Creating real live foods that are 100 percent certified organic, vegan, nutfree, soy-free, dairy-free, sugar- free and kosher has given us the opportunity to give the gift of truly good health. Not only are we making foods that are healthful, we are making it easily available for people on the go. Go Raw’s products are far closer to a fresh
To learn more about Go Raw, visit booth #2011, visit www.GoRaw.com, call 650-9629299 or email info@goraw.com.
More Bare To Go Around The brand’s growing line also is expanding its mission of simplicity. The line now includes fresh items sold in transparent, leak-
To learn more about Just BARE Chicken, visit booth #824, visit www.JustBareChicken.com, call 877-328-2838 or email wecare@ justbarechicken.com.
dients, or fewer. Salt, pepper and fat source for cooking, e.g. oil, butter, etc., do not count against the total number of ingredients. Judges will select the Top 20 recipes that will receive a $500 cash prize and be featured in the first Just BARE Just 5 digital cookbook. From there, a grand prize recipe and winner will be selected by online public voting and showcased in a coming issue of Whole Living magazine. Everyone voting will be entered into a secondary sweepstakes for a chance to win one of five iPads loaded with the winning recipe and other cool culinary content. Learn more about the contest at www.JustBareChicken.com/Just 5.
healthy and easy grab ’n go treat offered in our most popular flavors,” said Rebecca Nannie, Vice President of Operations. “They’re a great replacement for the typical chips, and other high-fat or high-calorie snacks.” Since 1985, Just Tomatoes, Etc! has offered dehydrated fruits and vegetables through health food and grocery outlets nationwide, and online at www.JustTomatoes.com. Through the years, Just Tomatoes, Etc! has offered the highest quality and largest selection of both conventional and organic varieties in its class. The founding family still runs the company, and maintains their commitment to fresh and healthy products
with the dark Bing cherries, Metzger loved the idea and thought he could create a “onetwo punch” with the Merry Maraschinos. Soon after, he watched a “Sopranos” episode and saw Tony Soprano sitting in his famous Bada Bing club. Metzger wondered if the Bada Bing name might be available. After doing an online search and working with a trademark attorney, he realized the combination of words was free and clear. Tillen Farms’ Bada Bing Cherries were initially registered in early 2011 and just received their official trademark designation from the U.S. Patent and Trademark Office. “What’s in a name? Everything,” Metzger said. “It’s given our Bing cherry a distinct and unique personality, and has allowed us to cut through the clutter and quickly establish a presence with our valued trading partners. Customers initially responded as a novelty but they’re repurchasing because the product has a remarkably robust and clean taste, fla-
salad than any other packaged food in the world. I have the best job in the company. I am the first point of contact via email, I manage our Facebook page, and I get to ship free products for event sponsorships, bloggers and curious customers. Every single day I receive messages thanking us for making healthy products that are tasty, convenient and affordable. The love we put into our foods comes back to us time and time again. I am grateful for that.
proof packaging for the fresh meat case and fresh products for the full-service meat counter and foodservice. Premium frozen products for the frozen meat case, which are vacuum-sealed in individual pouches and packed into easystoring cartons are also part of the line, as are marinated deli items, including an eight-piece cut-up and whole rotisserie chicken. Non-marinated products are 100 percent natural with nothing added. Marinated products offer an all-natural marinade of chicken broth and sea salt—with no phospates.
that come “From The Heart of Nature.TM” Just Tomatoes, Etc! will be displaying all of their products at the Natural Products Expo East, booth 534. They will be sampling many of their top-selling products. Just Tomatoes, Etc! will be pleased to discuss how they can help you expand your business.
To learn more about Just Tomatoes, Etc!, visit booth #534, visit www.JustTomatoes.com, call 800-537-1985, or email customer service@justtomatoes.com.
vor and bite feel.” Both Tillen Farms specialty vegetables and cherries have gained acceptance with specialty retail, health food, select supermarket chains and liquor and wine shops. And the entire Tillen Farms range is committed to being all natural, preservative-free, glutenfree, vegan and produced in nut free facilities. Now offered in larger half-gallon foodservice sizes, both cherries are gaining rapid acceptance with white table cloth restaurants, bakeries and chocolatiers. Tillen Farms’ Merry Maraschinos and Bada Bing Cherries are available through leading specialty food distributors nationwide.
To learn more about Tillen Farms, visit booth #540, visit www.tillenfarms.com, or call 212-957-0055.
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MANUKA HONEY LOLLIPOPS: A HEALTHY, SWEET TREAT Pacific Resources International was the first to bring New Zealand manuka honey into the United States. It now provides the largest selection of bio-active and UMF manuka honey from 5+ to 20+. Coming directly from New Zealand beekeepers who take pride in producing the highest quality manuka honey, Pacific Re-
sources has created the new Manuka Honey and Lemon Lollipops with New Zealand CFL bee propolis and oganic ingredients. With a hint of menthol, these great tasting lollipops not only take advantage of the immune-building properties of the manuka honey and bee propolis,
PENTA WATER NOW LOOKS AS GOOD AS IT TASTES WITH NEW LOOK Penta has a sleek, new look that is as impressive as the ultra-purified water inside. For almost 15 years, Penta has been the bottled water of choice for active lifestyle consumers who understand the role hydration plays in health and performance. Penta also has been the choice for retailers who understand the role premium water plays in boosting category performance. During a decade of trendy enhanced, flavored and fortified waters that have come and gone, Penta has stood the test of time, not for what it adds, but rather for what it removes.
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Only Penta undergoes a 13-step, 11-hour patented process that removes every detectable impurity and chemical contaminant such as arsenic, chlorine, trace pharmaceuticals, chromium 6, fluoride, lead, and MTBE. No other water can surpass Penta’s ultra-purity. However, purity is not the only thing that makes Penta stand out among its competitors. During the purification process, Penta utilizes high speed and pressure, transforming densely clustered water molecules into stable micro-clusters of pure H2O. Penta’s ultra-purified water and micro-clusters facilitate the
but also serve as an answer to dry, scratchy sore throats. The lollipops help ward off illnesses while being an everyday treat. Children will enjoy the great flavor while staying healty with Pacific Resources’ Manuka Honey and Lemon Lollipops. Pacific Resources remains on the cutting edge with other great manuka products such as the Manuka Honey Candy Nuggets, lozenges, soaps, cough elixirs, throat sprays, body lotions, and toothpastes that are made with unique ingredients from New Zealand.
rapid hydration of the body’s cells. That is why so many loyal Penta users say they can feel the difference in their performance after drinking Penta. It is also why Penta is the No. 1 selling bottled water brand in the natural channel―and growing. The last two years in particular have brought incredible growth and change to the brand, culminating in the launch of the new packaging at Expo East 2012. Penta was recently acquired by United Packaging Group (UPG), a California-based beverage company. The new leadership brings to the table 35-plus years of experience in the beverage industry and a state-ofthe-art bottling facility. Under this new ownership, Penta’s new-found economies of
growth hormones, antibiotics or carbon monoxide. Our tilapia is 100-percent natural―that’s the Regal way. Our strategy of preservation and regeneration has worked for more than two decades, Regal Springs tilapia is the discerning vive the environment and the communities and we continue to harness the power consumer’s source of premium, all where we work, and they in turn ensure us of our business to improve lives and natural tilapia. the best product possible. ecosystems. Our strategy has been to protect and reWe use no additives, preservatives, We support schools, clinics and foresta-
REGAL SPRINGS PRODUCING PREMIUM TILAPIA WITH A FOCUS ON THE ENVIRONMENT
REFRESHING FLAVOR MAKES ROIBEE RED THE ORGANIC TEA OF CHOICE Rooibee Red Tea is the original full line of USDA organic ready-to-drink rooibos tea on the market. Rooibos tea, also known as red tea, is one of the hottest trends in the readyto-drink tea industry. Naturally caffeine-free and known for its sweet, refreshing flavor, rooibos tea contains powerful antioxidant properties. Rooibos, a plant grown in the Cederberg region of South Africa’s Western Cape Province, has been used medicinally by South Africans for centuries, and has recently grown in popularity worldwide. Since its 2009 launch, Rooibee Red Tea has become popular with tea lovers of all ages, especially families looking for healthy beverages and the convenience of a bottled tea. “As a wife and mother of two young children,
it is important to me to produce a healthy product I feel good about serving to my family. Thank you for buying our tea, and don’t forget to shake well and enjoy, either cold or hot,” said Heather Howell, CTeaO (Chief Tea Officer) and one of Progressive Grocer magazine’s 2012 Top Women in Grocery Senior Level Executive. A WBENC-certified and female-majorityowned company, Rooibee Red Tea is headquartered in Louisville, Ky., where it manufactures and produces a full line of bottled tea products that are naturally sweet, high in antioxidants, caffeine-free and gluten-free. All products are Certified Organic by the Kentucky Department of Agriculture. Flavors include Cranberry Pomegranate, Watermelon Mint, Unsweet, Sweet, Peach, Honey Lemon
WAY BETTER SNACKS: SPROUTED INGREDIENTS MAKE THEM WAY BETTER Historically, snack foods have had a bad reputation. They are typically loaded with additives, preservatives, sugar, sodium, highly processed ingredients, and are equally light in any sort of nutritional value or healthy at-
tributes. Live Better Brands, LLC believed that there was a way to make a more nutritious snack food and that’s what they set out to do. The company launched the Way Better SnacksR product line in September 2011
and Vanilla Chai. Rooibee Red Teas are sold in single-serve bottles and fourpacks. National retail representation and distribution of Rooibee Red Tea is through The Matrix Group, Presence Marketing/Dynamic Presence, UNFI, KeHE, Associated Buyer, Global Specialty Foods, and Natures Best. Rooibee Red Tea’s Watermelon Mint won first place in the 2011 North American Tea Championship Ready-to-Drink-Flavored/Sweetened category after receiving a “Hit” by scoring a 93 from Phil Lempert’s SupermarketGuru. Garden & Gun magazine named Rooibee Red Tea one of its 2010 Made in the South Award Winners, which recognize Southern artisans, craftsmen and entrepreneurs. According to Garden & Gun Editor Sid Evans, “The awards are about more than just well-made stuff. They’re about people who are making things that have character, integrity, and a great story behind them. They’re about a tradition of
and has received an enthusiastic reception from retailers and consumers. Way Better Snacks tortilla chips incorporates sprouted, or germinated, grains, seeds and beans to deliver a more nutritious snack food alternative. Bursting with goodness, Way Better Snacks has unlocked the powerful nutrients found in sprouting seeds, grains and beans and maintains only the highest sprouting standards. Their products contain ingredients such as organic sprouted
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Pacific Resources also supplies the world’s best unprocessed sea salt in kosher and organic. Only the clean oceans of New Zealand can produce this naturally dried salt with all the trace elements and no additives. You will not find a healthier sea salt. Pacific Resources all makes a new Mesquite Smoked Sea Salt. No barbeque is complete without it.
To learn more about Pacific Resources’ products, visit booth #1434, www.shoppri.com, call 805-684-0624 or email info@pri-nz.com.
scale and efficiencies has allowed it to pass cost savings onto the consumer, lowering its every day suggested retail price by over 20 percent, attracting new consumers and improving retail turns. Penta continues to delivers one of the highest penny profits to retailers and helps boost blended margins in a category often squeezed by deep discounts and commodity pricing. Penta’s new packaging, strong consumer support and aggressive display and cold box programs will continue to drive brand growth and category development.
To learn more about Penta Water, visit booth #1247, visit ww.pentawater.com or call 800-531-5088.
tions projects. Regal Springs’ pioneering of responsible aquaculture made it the first to pass rigorous audits toward sustainability certification. The taste of our fillets is the final proof of the energy we pour into our farming and our communities.
To learn more about Regal Springs, visit booth #855, visit www.regalsprings.com, or call 954-283-9035.
craftsmanship that goes back for generations, and a sense of style that can only be described as Southern. After combing through nearly three hundred entries, we were overwhelmed by the creative endeavors that have popped up all over the South.” At Natural Products Expo East, Rooibee Red Tea is presenting a new branded outer shipper case containing three four-packs. In addition to telling the company’s story, the new shipper case offers a perforated window that opens up to showcase the featured flavor four-pack. Great for displays and case stacks, the shipper case allows retailers a case option for volume sales. All seven flavors of Rooibee Red Tea will be available for tasting in the company’s booth. To learn more about Roibee Red Tea, visit booth #849, visit www.rooibeeredtea.com, call 502-749-0800 or email rooibee@rooibeeredtea.com.
flax seeds, organic sprouted daikon radish seeds, organic sprouted broccoli seeds, organic sprouted chia seeds, organic sprouted quinoa and sprouted black beans. The company believes that sprouted ingredients are the next important health trend in Continued on Page 40
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GoNaturally (Con’t. from p. 1)
no preservatives, no colors, no high-fructose corn syrup or additives. Hillside Candy, a family-owned business, continues to pride itself in producing premium products, made only from the finest ingredients. Hillside Candy offers three very distinct product lines, all made in the U.S.A. Each product brand has widespread distribution (throughout the U.S. and internationally. GoLightly is a sugar-free product line, sweetened with Splenda® and offered in peg bags and bulk. Hillside Sweets is a sugar-based, hard candy line and GoNaturally is our USDACertified Organic candy line. Garden Spot Distributors (Con’t. from p. 1)
JC: Garden Spot is a distributor of health food products and specialty items that has been delivering to our stores since 1984. We especially cater to the needs of independently owned businesses and we pride ourselves with working with smaller manufacturers and producers to bring new products to the marketplace.
NH: What would you say makes your company unique?
JC: The way we treat our employees, customers and vendors is unique. We are a people-oriented company. We strive to create an atmosphere so employees really enjoy workFreekeh (Con’t. from p. 1)
NH: Tell our readers about your company. What’s your main line of business?
TS: Freekeh Foods is the leading manufacturer of the ancient grain freekeh through our partnerships with farmers and processors in the United States. Besides tasting great, freekeh is a good source of protein and fiber. In addition to offering a retail product in three flavors, we supply freekeh flour, whole grain freekeh, and cracked freekeh for industrial ingredient buyers.
NH: What distinguishes your products from the competition?
TS: Freekeh is a roasted ancient grain that is hand-crafted by us and seasoned with our own recipe. Our products are grown by certified-organic farmers in the United States. Most of the Vanns Spices (Con’t. from p. 4)
selection of rubs for every grilling occasion. Whether dry-rubbed, combined with olive oil for a wet rub, or mixed with citrus juice for marinades, there is something for everyone. Some of Vanns' more popular rubs include a sultry Chipotle Barbeque Rub, a hot and sweet Island Jerk and a traditional Texasstyle Mesquite Barbeque Spice. Recognizing a demand for more distinctive flavor experiences, Vanns also has produced a few exotic rubs including a ginger and garlicbased Thai Rub, a citrus-infused Mediterranean rub, and an Espresso Rub that exploits the complex flavor of roasted espresso beans. “The customers we work with are a very demanding group,” said Mick Whitlock, President of Vanns. While confidence in consistency, flavor and performance is what they've come to expect, they also rely on Vanns to deliver purity and unwavering-product integrity
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GoNaturally offers customers a range of eight refreshing flavors that include: Apple, Pomegranate, Honey, Honey Lemon, Ginger, Cherry, Iced Mint Mango and Blood Orange. This year we are launching a new flavor to our line, because of popular demand and extensive customer requests, Ginger Extreme. This intensified Ginger flavor is for the Ginger lovers and those seeking comfort while traveling. To name a few of its medicinal purposes, Ginger is most commonly known for its effectiveness as a digestive aid, used to treat nausea related in both motion sickness and morning sickness. This product line is available in consumer-friendly 3.5-ounce. gusseted peg bags, family and club
ing here. We do not have an automated phone attendant―when you call, you get a person. Our sales team develops trusting relationships; we know your name and you know our name. Many of our vendors are small and need help in getting to market. We help them. Some vendors use us as a stepping stone, and that’s OK. We bless them as they move on to bigger pastures.
NH: Are you introducing any new products?
JC: We introduce an average of 350 new products a year. Manufacturers find us by word-of-mouth, as a result of our reputation.
NH: What types of products do you carry?
freekeh products currently available are not manufactured in the United States. In addition to our Original flavor, we offer two great tasting seasoned freekeh products: Rosemary Sage and Tamari. Both flavors are wonderful tasting, very healthy, and can be used in many dishes. Visit our website, www.Freekeh-Foods.com to find recipes and to purchase our cookbook “30 Ways to Freekeh!” We will be offering new and exciting flavors and products in the coming years. Additionally, we just received our organic certification, and kosher certification and will be rolling out our new packaging to reflect these changes later this fall.
NH: Who are your target end-users?
TS: Our target end-users are people who are seeking a great alternative to rice or quinoa, and folks who are wanting to add a great high fiber, high-protein complex carb to their meals. Freekeh has a broad appeal to health-
time and time again.” Vanns continues to build upon its broad range of products to better satisfy their health-conscious customers. Vanns is scouring the world for growers who share their belief that spices should be as pure and wholesome as possible. For any organic products, Vanns acquires certification by Oregon Tilth, which is considered to be one of the best certifiers for organic products today. When speaking with food producers, chefs, retailers and restaurateurs, there is never a question about the integrity of products that Vanns has to offer. Whether traditional or organic, single spice or custom blends, it is clear that quality and service are inseparable and a big part of what makes Vanns so attractive. To learn more about Vanns' extensive line of rubs, spices, spice blends, flavors and extracts, visit the Natural Products Expo East booth #648, visit www.vannsspices.com, or call 800-583-1693.
size (30 ounces.) gusseted bags and in bulk. Made with all natural flavors and no added colors, GoNaturally tastes clean and crisp, like the freshest picked fruit from the orchard. Naturally sweetened with organic evaporated cane juice and organic brown rice syrup, GoNaturally a less processed and is a healthier composition compared to the traditional use of corn syrup and sugar. These hand-made treats are gluten, cholesterol, trans fats and dairy free as well as NON GMO, Kosher and QAI Organic certified. In continuing with our commitment to offer Confections for a Healthier Lifestyle, GoNaturally packaging, both gusseted bags and twist film, are recyclable. This product
JC: For the last eight years or so, we’ve been known as the “Gluten-Free Distributor,” and we are so much more. We’ve expanded into the sprouted, raw, vegan and healthy beverages categories, as well as other organic/natural product lines. We especially focus on products that are difficult to find anywhere else. NH: Why are you in this industry?
JC: There is a need for us. We provide people with choices so they can maintain a healthy lifestyle. There’s a future for our company and we get to work with some of the greatest people in the world. We are a faith-based company which contributes to
conscious consumer, active people who lead busy lives and consumers who are tired of rice. Freekeh is gaining popularity with celebrity chefs like Jamie Oliver and with Dr. Oz, who is calling freekeh one of his “Seven Essentials for Women over 40,” because it’s a great lean protein option. Because it’s as easy and versatile to cook with as rice; it’s a great alternative in soups, pilafs, one-pot dishes and salads. Freekeh is easy to prepare, regardless of a person’s level of cooking expertise. NH: How do you handle sales? What is the nature of your distribution?
TS: As a new company, we have engaged the services of experienced natural products brokers in the East: Epic Natural Sales. We are in nearly 400 stores in the Midwest and Mid-Atlantic regions including Wegman's, Whole Foods, Earth Fair and numerous co-ops. We also are working with New Frontier Marketing in the Pacific Northwest and Sunshine Specialties for the Southern California region. We are distributed by UNFI in various regions and will be adding others in the near future. We expect to
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range offers a "Good For You" line of treats that are refreshing and clean. Our commitment to green business practices have led us to keep our products locally made and using local and sustainable sourcing efforts. Innovation is a key to the company’s success. This year the company is expecting to roll out a new product line that will not only complement our current range but also offer customers an additional choice to their ageless treat. For more information, visit www.hillsidecandy.com, e-mail info@hillsidecandy.com, call 800-524-1304 or stop by Booth 2005 at Natural Products Expo East.
our success. Additionally, we have a beautiful building to work in, but it doesn’t make us a dime on Saturdays or Sundays because there are no people in it. We certainly look forward to Mondays. NH: In a nutshell, why is your company successful?
JC: Garden Spot Distributors offers unique products and specialized services with integrity and dependability you can rely on.
To learn more about Garden Spot Distributors, visit booth #2012, visit www.gardenspotdist.com, call 800-829-5100 or email info@gardenspotdist.com.
be completely nationwide by year’s end.
NH: To what do you attribute your company’s success?
TS: Nature’s Organic Grist–the parent company of Freekeh Foods–was born out of the experiences and lessons learned from our former employer, Ceres Organic Harvest. Without a doubt, our team’s commitment to excellence and attention to building successful partnerships are the reasons we have been successful. Strong relationships, work ethic and integrity are the foundations of our business. We have a lot of fun while we work, and we care about the companies and farmers we work with. And freekeh is leading the way. We are the leading manufacturer/producer and brand of freekeh in the country and hope to be providing this and other drought-tolerant grains to the American consumer for many years ahead.
To learn more about Freekeh Foods visit booth #654, visit www.Freekeh-Foods.com, call 612-240-1408 or email info@ Freekeh-Foods.com.
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KODIAK CAKES: THE STORY CONTINUES
At about 10 o’clock, I got a call from one of the few stores carrying our product at the time. The manager said the shelves had been cleared out and that she needed product fast, and ordered 10 cases. Before that, I was barely delivering a case every other week to the store. First real office: The day we moved out of my parents’ basement, where we had free rent for many years, and moved into a dingy office with no windows was a landmark day in Kodiak Cakes’ history. We ran this business out of various basements for 14 years until we got a “real” office. First paycheck: I will never forget the day I got my first paycheck. I had already been running the company for a couple of years for nothing and finally got to pay myself something! I think the amount, after tax, was about $800. I was afraid to cash the check, knowing how little money there was in the bank.
Naturally Healthy talks with Joel Clark, CEO JC: People often ask us why we named our brand Kodiak Cakes, and then point out the of Kodiak Cakes. obvious fact that we aren’t based in Alaska. NH: How did you get into the food business? When my brother Jon, the company founder, was coming up with a name for the family JC: When I was 8 years old, my mom, who pancake recipe, he wanted a brand that was often dreamed of marketing her pancake wholesome, yet rugged, authentic and powrecipe, filled a bunch of brown paper lunch erful. In his book, “The Story of Kodiak sacks with whole wheat flour and other pan- Cakes,” Jon mentions that he named it Kocake ingredients, hand-wrote on the bags diak Cakes because he always wanted to go how to make them, and sent me around the on a fishing trip to Kodiak Island, and still neighborhood for a little summer fun sell- has yet to make the trip. Same goes for me. ing pancake mix. I sold them all and even got some reorders. In 1995, my brother took NH: Describe some company milestones. mom’s recipe and created Kodiak Cakes. I took over in 1997, at age 23, when gross JC: First newspaper article: I was still workrevenue was $29,000. ing a day job the day our first newspaper article hit in Salt Lake. I knew the article was NH:Why the name Kodiak Cakes? coming out but had no idea what it would do. NH: Who is your favorite buyer?
able clothing made from bamboo. Bamboo fiber is a revolutionary new fabric with unparalleled advantages, including strength, versatility and softness. Bamboo clothing is an excellent fabric choice and it Good Gear is a growing, eco-friendly cloth- sumer. Our mission is to help those with a has many benefits and advantages over tradiing line that offers versatile, comfortable passion for the environment feel good about tional cotton. Bamboo fabric is softer than clothing for the active, eco-conscious con- their gear. We offer highly functional, afford- cotton with a texture similar to silk. It is also quick to absorb moisture, keeping you dry and odor-free. Pure bamboo clothes can dry twice as fast as cotton clothes. Bamboo clothes can be worn year-round. Good Gear was started as an athletic
GOOD GEAR MADE FROM BAMBOO FIBER NOT JUST FOR ATHLETES
GRANDMA’S LYE SOAP GIVES RELIEF FOR DRY, ITCHY SKIN
Before Grandma came up with Grandma’s Lye Soap, she raised five children and helped with 10 grandchildren, some of whom suffer with allergies and dry skin. She has always been great at creating new low-cost recipes for her family to keep grocery costs at a minimum. In 2002, the small company she and her husband of 37 years owned was struggling with only one small product line. Realizing that a company needed more than one product to survive, Grandma decided to add a line of all-natural hand-crafted face and body soap. She later discovered the oils she had used for her traditional lye soap seemed to be more compatible with the human skin than commercially produced soaps. To her amazement, as soon as the soap hit the market she immediately started receiving calls from users explaining how it stopped dry, itchy skin. People were getting relief from the symptoms of psoriasis, eczema, unexplained rashes and other skin irritations. She receives from four to six calls daily from people who won’t use any other soap. Most soap contains detergents that can dry and irritate skin, especially in winter. Grandma’s Lye Soap leaves skin squeaky clean, soft and smooth. Customers tell her they feel a real difference with their first shower. Her soap is diligently sought after by people looking for relief from the discomfort of eczema, psoriasis and other dry or itchy skin conditions. Since its first offering, sales of Grandma’s Lye Soap have grown at a rate of 20 percent to 40 percent each year, mostly by word-ofmouth. When customers get results, they tell their friends. This growth has prompted Grandma to add specialty soaps. The most popular are her Teenage Acne Bar, designed to clean skin pores, and Poison Ivy/Oak Bar
with jewelweed that stops the itch immediately. The Don’t Bug Me Bar has oils that repel insects naturally and and the Pet Soap for sensitive-skin pets gets white dogs white again. Every day Grandma is sincerely humbled by people who call telling her “Thank you for making this soap you have changed my life. I no longer suffer from constant itching.” She knows that God has certainly blessed her business by making it possible for her to help so many people find relief from their skin problems. As more awareness of the importance of using all-natural products grows, Grandma will continue to develop products to meet that need.
Testimonial “Our five year old son has eczema quite severely and we have tried many products including steroid creams, prescription creams and many home remedies. Due to the severity of his condition, we ask him to wear long pants in the summer and try to avoid anything that makes his condition worsen. Recently our allergist suggested we try ‘Grandma’s Lye Soap.’ He uses it as bath soap and we have been so pleased. He felt immediate relief and told me to buy some for his school so he could use it to wash his hands while in school. Our son takes quite a bit of medicine to control his allergies and to find a product that does not have side effects and provides such relief is wonderful!” – P. Senentz , St. Petersburg, Fla. To learn more about Grandma’s Lye Soap, visit www.granmaspureandnatural.com or call 800-345-3925
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JC: No favorites, but two people who gave us a couple of early lucky breaks are Stan Ross at Smith’s and Donna Sullivan at Safeway, both of whom took a chance on Kodiak Cakes in the beginning. You need a few lucky breaks, especially in the beginning, and two came from them. NH: What do you enjoy most about your work?
JC: Last week we received an email: “I will never ever eat any other pancake, flapjack, or waffle again... please please please please please keep selling your cakes.” Letters like this are what kept me going when the pains of building a small business from the ground up often made me want to quit. Selling a tangible product that benefits people is rewarding.
To learn more about Kodiak Cakes, stop by booth #1013 or visit www.kodiakcakes.com.
apparel company. As consumers discovered the benefits of bamboo clothing, our market started changing. Athletes started wearing Good Gear shirts under their suits and as business casual wear. As a result, Good Gear now has a flourishing uniforms division. Good Gear polo-shirts and T-shirts are now being worn in restaurants, security companies, retail locations, and other industries where people labor and sweat.
To learn more about Good Gear, visit www.mygoodgear.com or call 866-811-3011.
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JUST BARE CHICKEN BARES ALL TO BECOME HUMANE CERTIFIED By Julie Berling, Director of Brand Strategy care, in particular, is of keen interest. & Advocacy, Just BARE Chicken Besides answering a direct consumer desire, becoming certified was important for a In March 2012, consumers started seeing the more personal reason. As a former farm girl American Humane Certified® seal on pack- who grew up caring for animals, knowing ages of Just BARE® Chicken. The seal sig- what we do has been verified humane under nifies that an independent, third-party audit a reputable program frees my spirit. We owe verified the brand’s animal welfare, handling our chickens our livelihoods, so the added asand processing practices met or exceeded the surance of certification isn’t just right, it’s our program’s 200-plus rigorous standards. rightful obligation. The reason for becoming certified is because The American Humane Certified Farm Promore of today’s consumers–myself included– gram was the nation’s first third-party audit are looking for brands and products willing to program for farm animal welfare, and is prove their claims and to open up their opera- presently one of the fastest-growing. It is tions to third-party audit and review. Animal backed by the American Humane Association, HealthForce Inc. (Con’t. from p. 1)
Natural Products Expo East?
JS: As the formulator for HealthForce and WarriorForce, I endeavor to create and evolve products that truly make a difference. I live and breathe this lifestyle and have for 27 years. I hold true to old-school integrity, providing products that promise purity, potency, and maximum value for the dollar. This year we will be showcasing our new WarriorForce Sports Nutrition line, an expansion of our already successful non-toxic plant-based protein products to support fitness buffs to Olympic athletes in performing their best without sacrificing health. We are also launching new versions of Vitamineral Green, Antioxidant Extreme, and Vitamineral Earth. Additionally, we are excited to release the much-awaited Friendly Force Ultimate Probiotic. Bakery on Main (Con’t. from p. 1)
gluten-free instant oatmeal, a multigrain hot cereal originally available in three delicious bakeshop flavors. Now in response to customer requests, the company has announced a fourth variety, Traditional Unsweetened. This is good news for anyone who follows a gluten-free diet, and that’s a growing population. Now it’s not only individuals with celiac disease who are gluten-free, but also people with gluten intolerances and those with autism who eat a gluten-free casein-free (GFCF) diet in an attempt to reduce symptoms, and people who have tried it and stuck with it because they report feeling better. A Forester Farmer’s Market (Con’t. from p. 1)
as inspiration for future growth. As consumers become more conscious of food cultivation, it’s clear why Forester Farmer’s Market’s strategy resonates with customers. “I want my grandchildren to have the same quality food my parents had growing up,” said Fryar, Founder of Forester Farmer’s MarketTM. That basic statement serves as inspiration for the Forester product. Simply put, Forester Farmer’s Market takes consumers back to a time “When Chicken Was Chicken,” which is the brand’s tagline. “Consumers are more aware of not only food quality, but also farming practices,” Fryar said.
NH: Packaging is very important to you. Tell us about EcoFresh Nutrient Lock packaging.
JS: HealthForce products offer maximum therapeutic value and nutrient density. To preserve this value, I have developed our exclusive energetic enhancement processes and expensive EcoFresh Nutrient Lock packaging: recyclable amber glass bottles, oxygen absorbers and airtight metal lids to ensure actual potency. Contrast this to the popular and inexpensive plastic-lined metal pouches, which emit maximum chemical off-gassing and allow maximum degradation of product, but are, by far, the cheapest to buy. We don’t sacrifice your health for the almighty dollar. Not now, not ever.
NH: What are some of the unique selling features of your product line?
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which since 1877 has been at the forefront of nearly every major advance in the care and protection of animals.
products for the frozen meat case– pieces are vacuumsealed in individual pouches and packed into easy-storing cartons; and marinated deli items, including an eight-piece cut-up and whole rotisserie chicken. Non-marinated products are 100 percent natural with nothing added. Marinated products offer an all-natural marinade of chicken broth and sea salt, with no phosphates.
JS: We have been pioneers in providing raw, vegan, gluten-free, TruGanic, hardcore, whole food nutrition for over 20 years. TruGanic is a purist, hard-core quality standard for sourcing and production significantly beyond organic. TruGanic products must pass actual tests to verify they are 100 percent free of pesticides, insecticides, herbicides, irradiation, and GMOs. Organic-only “certifies” with paperwork, but does not verify. At HealthForce, we control every aspect of our production. We protect the facility from EMFs, we use earth-friendly cleaning products, we purify the air with advanced HEPA and ozone filtration, we use magnets to purify and enhance the products. We also have developed a way to energetically enhance every batch of products.
your line of products?
The Mission of Simplicity Expands The mission of Just BARE is to make fresh chicken simpler. Chickens are never given hormones, antibiotics or animal by-products–vegetable). Raised cage-free by independent family farmers in Minnesota and Wisconsin, product packages and cases are traceable to the family farm where raised using a Family Farm Code printed on packages and cases. And the brand’s mission is expanding with the addition of new products. The line now includes fresh items sold in transpar- A Little BARE Goes a Long Way ent, leak-proof packaging for the fresh meat The brand’s less-is-more approach applies to case; fresh products for the full-service meat counter and food service; premium frozen Continued on Page 43
NM: What drives you to continue to create
main.com with free shipping and in natural and conventional retail locations nationwide. Suggested retail price is $5.99 per 10.5-oz box that contains six individual packets.
growing number of athletes also have adopted a gluten-free diet to improve performance. Bakery On Main Gluten Free Instant Oatmeal is made with whole grains including certified gluten-free oats, amaranth and quinoa plus chia and flax. This healthy comfort food is high in fiber, dairy and is casein-free, low sodium with no trans fat or cholesterol. It is GFCO-certified gluten-free, Non-GMO Project Verified and kosher OU pareve. The three original delectable bakeshop flavors are Apple Pie, Strawberry Shortcake and Maple Multigrain Muffin. Gluten Free Instant Oatmeal is currently available for purchase at www.bakeryon-
Bakery on Main’s Beginnings Bakery On Main was founded in 2003 with a simple philosophy: Food that’s good for you should taste good,too. It all started in the small bakery of a natural foods market on Main Street in Glastonbury, Conn. Founder Michael Smulders listened to his celiac customers complain about the taste of many of the gluten-free options available to them. He thought no one should have to suffer because of a food allergy or other special dietary
Forester Farmer’s Market’s core values center around just that: no antibiotics, never feeding animal by-products, no added hormones or chemicals additives for all natural feed ingredients, and never confining birds to cages. It seems logical that consumers embrace these principles, we’ve all heard the saying “we are what we eat.” If the recent headlines surrounding antibiotic use and meat are any indication, consumers across multiple markets are paying closer attention to food origin. “A lot of people think changing industrial farming practices is not practical with market demands, but we’ve proven it is,” Fryar said. “Sure, it isn’t as easy to grow chickens while complying with our core principles, but it can be done in an affordable manner with a
little hard-work and creativity.” While the scientific debate about the benefits of more natural, sustainable farm application rages on, for Forester Farmer’s Market, the answer is simple: “It’s the right thing to do, not only for consumers, but farmers and the environment alike,” Fryar said. “All farmers have a legacy of sustainability–to only put back what nature created. But that doesn’t mean you shun technological progress,” Fryar said. “With critical thinking, you can find where traditional methods and modern practices intersect and capitalize on the best quality, price and taste.” The growing market share of natural food products indicates consumers agree. Today, the natural and organic food markets exceeds $30 billion annually and continues to grow
JS: The quality, therapeutic concentration and affordability of a nutritional product can, and often does, mean the difference between lethargy and energy, sickness and health, and, quite literally, life and death. I don’t want anyone to be tired, sick, or dead because they could not obtain or afford the best possible product. If someone does not feel this same way, they should not be in the nutritional product business. I live and breathe this philosophy in both my personal and professional life, and constantly strive to evolve HealthForce products and offer them at the best possible values. I would rather die than compromise these principles. To learn more about HealthForce products, visit booth #6623, www.HealthForce.com or call 800-357-2717.
needs, and made it his mission to create products that were good for them, but taste like they aren’t. Today, the company’s premium gluten-free products are made in a 34,000 square-foot manufacturing facility with state-of-the-art quality controls and in-house gluten testing on every batch. Located just a few miles down the road from the original bakery, the plant maintains the same small-bakery quality by continuing to bake in small batches.
To learn more about Bakery on Main, visit booth #1109, www.bakeryonmain.com, call 888-533-8118 or email marketing@ bakeryonmain.com. as demand and availability increase. That’s good news for companies like Forester Farmer’s Market. “Just like any mother wants to buy the best food she can for her family, Forester Farmer’s Market aims to bring premium chicken to working families. From quality to price to production, we have a responsibility to do the right thing for everyone without exploiting the customer, farmer, land or animal,” Fryar said. “When you take care of your customer, your product and your people, the business will take care of itself. We believe and live that every day.” To learn more about Forester Farmer’s Market, visit www.foresterfarmersmarket.com or call 479-633-8700.
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Assured Organics Inc. (Con’t. from p. 1)
will make it taste much better and you will never want to cook pancakes again without it. The antioxidant value is extremely high. Nature's Approved Grape Seed Flour has a minimum ORAC value of 55,000 for 100 grams, which is 23 times higher than blueberries. The potential to improve the taste and nutrition of a huge range of baked goods, especially gluten-free baked goods, is very exciting. The OPCs (oligomeric polyanthocyanidins) in it are very high and these can pass through the blood-brain barrier and Just Tomatoes (Con’t. from p. 1)
Tomatoes, Etc!TM about their new singleserve snack packs.
NH: Tell our readers a little about your company and how it’s grown since its beginnings in 1985.
RN: As fourth- and fifth-generation farmers in California’s beautiful Central Valley, we have a true commitment to offering the highest quality, all-natural dried fruits and vegetables on the market. This is a family-owned business that has been cultivated carefully and lovingly over the last 26 years by Bill and Karen Cox. NH: How did you go from being farmers to producing these products?
RN: It was Karen Cox and her desire to provide healthy, fresh food for her family in a
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have nothing to do with actual health. They are notoriously unhealthy; many of them downright toxic―ultimately contributing to a warrior’s demise. I am a naturopath and herbal medicine researcher, and have embraced a hard-core healing lifestyle for 26 years, during which I have seen people who had healthy looking physiques degenerate and die much too soon due to their toxic diet, lifestyle and supplements. I have vowed to change that, and it begins here. “Warrior Food enhances your physical appearance and your performance, without sacrificing your health or your ethics.”
digestive aid, used to treat nausea related to both motion sickness and morning sickness. This product is available in consumer friendly 3.5-ounce gusseted peg bags and in bulk. Made with all natural flavors and no added colors, GoOrganic Ginger Xtreme tastes clean and crisp. It is naturally sweetened with organic evaporated cane juice and organic brown rice syrup to give it a less-processed and healthier composition when compared to the traditional use of corn syrup and sugar.
These hand-made treats are also free of gluten, cholesterol, trans fats and dairy. Hillside Candy also offers eight more refreshing flavors under the GoNaturally and GoOrganic product line: Apple, Pomegranate, Honey, Honey Lemon, Ginget, Cherry, Iced Mint Mango, and Blood Orange. GoNaturally Organic Hard Candy was created in response to the consumer demand for naturally healthy products with no preservatives, no colors, no high fructose corn syrup and no additives. Hillside Candy, a family-owned business, continues to pride itself in producing pre-
mium products, made only from the finest ingredients. Hillside Candy offers three very distinct product lines, all made in the United States. Innovation is a key to the company’s success. This year, the company is expecting to also roll out a new product line that complements our current range and offers customers an additional choice to to our healthy candies.
scavenge for free radicals. It is gluten-free and kosher–perfect for improving a line of bakery products. Over the last three years, Assured Organics Inc., has looked for a suitable supplier of organic and inorganic grape seed flour and finally located a high-quality one in Europe. Assured Organics Inc., has an exclusive arrangement with them and has just begun importing both organic and non-organic flour and powder. Even the non-organic Nature’s Approved Grape Seed Flour has no detectable levels of herbicides or pesticides by the strict European standards.
Nature's Approved Grape Seed Flour can even contribute to a face-mask formulation as it has excellent anti-inflammatory and wrinkle-reducing effects after just 20 minutes of application when mixed with water. It adds a wine and nutty flavor to food bars, which is especially enhanced when nuts are included. Nature's Approved Grape Seed Flour is the perfect healthy addition to a smoothie. It enhances batters and waffles, as well as pancakes. By itself, it can be used as a crust when frying chicken. The flour also has great potential to improve a breakfast cereal. Nature's Approved Grape Seed Flour is so
new and convenient way. She started by dehydrating tomatoes. She offered them as a snack at a dinner party, and no one would believe that they were just tomatoes. She continued to tell her guests that they were truly, just tomatoes. And that’s when she knew she had something great–hence, our namesake.
would make it easier for those wanting to grab-and-go, so we chose our six most popular flavors.
botanical extracts and synergistic whole foods. A complex that offers a wide-spectrum–fat and water soluable–of antioxididant support that includes herbal-absorption enhancers. Free radicals have met their match. Vitamineral Earth Version 4.1 is the perfect companion to green foods. This is the foundational, rejuvenating, primal whole food herbal tonic for deep nourishment and balance. The combination of roots, barks, seeds and spices make Vitamineral Earth a great addition to smoothies, juices and a delicious healing broth, tea or soup. And supports digestion, immunity, internal cleansing and more. Our Warrior Food Sports Nutrition line
HILLSIDE CANDY HAS A SWEET KICK FOR GINGER LOVERS Hillside Candy is featuring a new item at the Natural Products Expo East at Booth 2005: GoOrganic Ginger Xtreme. This new flavor is being launched due to popular demand and extensive customer requests. The USDA organic and kosher-certified flavor is also in the process of being NonGMO-certified. GoOrganic Ginger Xtreme is an intensified ginger flavor for the ginger lovers and those seeking comfort while traveling. To name a few of its medicinal purposes, ginger is most commonly known for its effectiveness as a
SEPTEMBER 2012
breaks new ground with no toxic chemicals or compounds. The line is a comprehensive and uncompromising nutritional therapy. The line is made up of v, raw, whole-food products that we like to call “TruGanic,” with warrior food proteins including Elite Green Protein, Warrior Greens, Warrior Core, Warrior’s Defense and Warrior Endure. This is the ultimate line for true warriors. The Warrior Food story is best told by its creator, Dr. Jameth Sheridan: “I have been into athletics all of my life. Not just “sports,” but hard-hitting, musclepumping, heart-pounding, mentally grueling, endurance-testing sports: warrior sports. I would rather die than be denied my warrior spirit–that is just who I am. “I am also hard-core into health. Unfortunately, sports ‘nutrition’ products usually
HEALTHFORCE: SUPPLEMENTS FOR TODAY’S WARRIORS New Friendly Force Ultimate Probotic is a natural synergy of acid-resistant, ultra-stable, ultra-high potency (150 billion per serving), implantable species, plus whole food prebiotics. It contains no isolates and no fillers, and is available in powder and vegan caps. Vitamineral Green Version 5.1 is an evolution of the legendary alkaline, cleansing, whole-food, bio-nutritive superfood complex. We have added more nettle for bonebuilding minerals, more probiotics, and more sea veggies. Feedback we’ve received includes “best version” and “delicious taste.” The new Acai Resveratrol Antioxidant Extreme Version 8.0 is an antioxidant that provides a comprehensive formula containing
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NH: What type of products do you offer?
RN: Well, every time we thought of yet another vegetable or fruit that would be delicious dried, we offered it. We now have over 37 different conventional and organic offerings. Because of this, we changed our name from Just Tomatoes to Just Tomatoes, Etc!
NH: Tell us a little about the reason for your new single-serve snack packs.
RN: With the fast-paced life everyone leads, we felt creating single-serve snack packs
NH: What are they?
RN: Just Strawberries, Just Strawberries n’ Bananas, Just Raspberries, Just Bananas, Just Fruit Salad, and Just Fruit Munchies. And they come in perfect little mini versions of our larger Ziploc resealable pouches, so they’re easy to identify.
NH: Does the same family still run the company?
RN: Absolutely. And you can depend on their commitment to fresh and healthy snacks for years to come.
NH: You add nothing other than the vegetables or fruits to your process?
To learn more about HealthForce, visit booth #6623, visit www.HealthForce.com or call 800-357-2717.
To learn more about GoNaturally, visit booth # 2005, visit www.hillsidecandy.com, call us at 800-524-1304, or email info@ hillsidecandy.com. diverse in its application that it will be offered in retail packs as well as the bag, pallet or container load. The flour and powder are available in bulk, initially in 63 micron (230 mesh) for cosmetic or very light pastries, 100 micron (140 mesh) organic for baking or most cosmetic applications such as face masks, and also in 200 micron (70 mesh) for heavy breads and food bars.
To learn more about Assured Organics and Nature’s Approved products, visit booth #1538, visit www.naturesapproved.com, or call 914-428-6800.
RN: This is what we pride ourselves on most. Since 1985, we have added absolutely nothing: no additives, preservatives or sweeteners. Our products are kosher-certified, and those that are organic are rigorously tested and are organic-certified by Quality Assurance International. Also, all of our products are naturally gluten, dairy, wheat and nut-free.
NH: Is there anything else you’d like to add?
RN: Yes, we look forward to helping retailers increase their product sales. We invite everyone to come see us at booth 534 to check out all of our products, enjoy samples, and get more information about our products.
To learn more about Just Tomatoes, Etc!, visit booth #534, visit www.JustTomatoes.com, call 800-537-1985, or email customerservice@justtomatoes.com.
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Brad’s Raw Foods (Con’t. from p. 1)
NH: How did you become interested in raw foods?
BG: Six years ago, I was a typical American guy. I was overweight, had high cholesterol and trouble sleeping―especially after the collapse of my telecommunications business. Then something remarkable happened. I went on a raw food diet. In about three months, I lost 40 pounds and my energy was practically boundless. I became so passionate about sharing the benefits of eating this way that I decided to launch Brad’s Raw Foods. NH: What do your chips taste like?
BG: Our chips are made from a combination of fresh vegetables and sprouted nuts and seeds. They are so unique because we don’t bake them or fry them. Instead, the chips are dehydrated at a temperature below 115 degrees to preserve the live enzymes. The result is a crunchy snack that is healthy and delicious. Don’t take my word for it―just Crunchies Food (Con’t. from p. 1)
some great new additions to the Crunchies® product line. Crunchies has launched its new singleserving packaging for some of its most popular fruit flavors and will be adding four additional veggie “Munch Paks” to the line. The convenient Munch Pak makes fitting in the recommended five servings of Crunchies all-natural, freeze-dried fruits and vegetables “easy as crunch.” Salted Edamame, Buttered Sweet Corn, BBQ Roasted Veggies and Buttered Power Veggies Munch Paks will launch just in time to be introduced at the Natural Products Expo. Along with adding four new vegetables to the Munch Pak line, Crunchies will also be expanding the company’s Veggie line, as a whole, bringing in seven new flavors. These Bolder Bob’s (Con’t. from p. 1)
Snack Adventures product line.
NH: Tell us about Bolder Bob’s Foods. What is your specialty?
BVE: We’re a new company. We have redeveloped our product line and that has been quite an interesting and intense process. We rebranded our product and have committed to enhancing our flavors, tweaking our recipes, and sourcing the best non-GMO and organic ingredients. NH: Why did you decide to rebrand?
BVE: As a seasoned businessman, I am fully aware that its far better to listen to feedback and make corrections early in the development of a product rather than later. We reWay Better Snack (Con’t. from p. 23)
the food industry. Grain, vegetable and bean seeds are packed with nutrition, but in order to fully take advantage of those nutrients they have to be germinating first, which removes the protective layer of phytic acid–a
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stop by booth 346 to sample our raw chips and leafy kale.
NH: Can raw foods help people lose weight and feel great?
BG: More and more nutritionists and medical experts are recognizing that a predominantly raw food diet can lead to weight loss, higher energy levels, improved digestion, more radiant skin, increased nutrient absorption, greater resistance to chronic diseases and better overall health.
NH: Has it been a challenge to sell your products in this economy?
BG: The response to our chips has been incredible! A few years ago, we were making them in a single-car garage and selling them at farmers’ markets. Today, we are operating at maximum capacity and just celebrated the grand opening of a new facility to help us meet the growing demand for our product. The continued growth and rapid expansion are really exciting, and there’s a lot of energy through-
great new vegetable flavors are the perfect savory replacements for high-calorie nuts and chips, keeping you healthy without sacrificing that much-needed crunch. The new line of Veggie Crunchies® includes the Power Veggie line: Buttered Power Veggies®and Herbed Spiced Power Veggies®. These power mixes feature flavorful blends of corn, edamame, peas and carrots, perfectly seasoned with natural spices, flavorings and sea salt. Crunchies’ popular Roasted Veggies, bursting with corn, peas, carrots, tomatoes and red bell peppers, soon will be teaming up with all-natural spices and flavorings, as the company introduces its long awaited BBQ Roasted Veggies. This blend of vegetables and spices will turn eating your vegetables from a chore into an addiction. Crunchies Corn Snack also is getting a flaceived great response to our original product, yet we also got constructive advice about how to really set our product apart from other frozen snack foods. We want to produce the best product possible that meets a need in the marketplace. Rebranding and improving our flavor profile with non-GMO and organic ingredients is the right way to go.
NH: What would you say has been the most challenging aspect of being a new company?
out the company right now.
NH: What makes your company unique?
BG: Brad’s Raw Foods is the leading brand of natural, raw chips in the marketplace. We were the first raw foods company to successfully penetrate mainstream grocery stores and we remain at the forefront of a growing movement. We use locally grown organic produce whenever possible and our green manufacturing process uses every part of the vegetable. All residual wastes are composted and returned to local fields. Our strong values, and the great taste of our chips, make us such an innovative new brand.
NH: What can we expect from your display at the Expo?
BG: We want to revolutionize the snack food industry by offering the healthiest and most nutritious products, and we’re constantly experimenting with new flavor combinations. Our chips and leafy kale will be available to sample at booth 346, including crowd fa-
vorful upgrade, as the company is coming out with two new tasty flavors: Spiced Ranch Corn Snack and BBQ Corn Snack. Two additional flavors, Buttered Sweet Corn and Sugar Snap Peas, round out the all new Veggie Crunchies line, where they will sit on retail shelves next to the company’s already famous, protein-filled edamame line, made up of Edamame, Salted Edamame and Grilled Edamame with Wild Rice. Veggie Crunchies are not only incredibly wholesome, but they are also rich in fiber, protein and isoflavones, and they contain relatively little fat. Veggie Crunchies provide you with a nutritional burst of energy that’s available anywhere, anytime, all thanks to Crunchies’ convenient re-sealable pouches. All of Crunchies delicious flavors are to get distribution and then get on the shelf.
NH: What’s the significance of the travel theme on your website, Snack Adventures.com?
BVE: Well, I’m a guy who loves to have fun. I attempt to make everything I do in my life have an element of fun to it. I find that everyone wants to have a bit more adventure in their lives, a bit more fun, to maybe lighten up a bit. That’s the whole feeling I want people to have when they bite into a Snack Adventure. I want to provide healthy convenience for people on the go.
BVE: There are many rewards in the business; seeing your vision come to life and have people love it is a wonderful feeling. If I were asked by a person wanting to develop their own product what the main challenges are, I would have to say to beware of “bright and shiny objects” that will distract you from focusing on your step-by-step plan. Our biggest issues have revolved around the time it takes
BVE: We’re based in Boulder, Colo. Statistically, we are one of the healthiest cities in the
substance present in the bran of all grains and seeds that can inhibit some absorption of calcium, magnesium, iron, copper and zinc, and enzyme inhibitors. Way Better Snacks offers six varieties: Simply Sunny Multi Grain, Simply Sweet Potato, Simply Beyond Black Beans, Sim-
ply Sweet Chili, Simply Unbeatable Blues and No Salt Naked Blues. Still good and crunchy and still great with salsa, just better for you. Once you try them we think you’ll agree: They’re just Way Better! Way Better Snacks are certified glutenfree Non-GMO Project Verified, vegan, cer-
NH: What would you say makes your company unique?
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vorites like “Vampire Killer” kale and “Red Bell Pepper” chips. There might be a variety that hasn’t caught your eye yet, so we invite everyone to try something for the first time.
NH: What is the key to your company’s success?
BG: Chips are such a familiar snack food that appeals to a broad range of consumers. People who care deeply about improving their own health and the health of the planet are definitely attracted to them. Our chips also sell to customers who simply want a satisfying snack. This diversity is reflected in the team of amazingly talented people behind our brand who share a common goal of making the world a little healthier every day. The bottom line is that you won’t ever have to feel guilty about indulging your cravings by ripping open a bag of our chips or leafy kale.
To learn more about Brad’s Raw Foods, visit booth #346, visit www.bradsrawchips.com, call 215-766-3739 or email brad@ bradsrawchips.com.
made in the United States through a unique freeze-drying process. Individually frozen fruits are placed in a refrigerated vacuum chamber that removes up to 97 percent of their moisture. This special process gives Crunchies their crunchy texture and allows them to retain a high percentage of the nutritious enzymes that are invariably lost through traditional heat drying. This makes them both nutritious and delicious. Due to the company’s forever expanding international business, be sure to also look out for Crunchies new bilingual French and English bags, which soon will be available to Canadian retailers.
To learn more about Crunchies, visit booth #220, visit www.crunchiesfood.com or call 888-997-1866.
nation. Because of this, we have started our company at the get-go with extraordinarily high standards. We use only the highest quality ingredients and we have support from the food community here that is unprecedented. NH: What would you like to be able to say about your product a year from now?
BVE: A year from now, I anticipate Snack Adventures having a solid foot-hold in the natural-foods sector. We’d love to be a household name for those consumers devoted to health, yet also driven by the need for convenience.
To learn more about Bolder Bob’s Foods and Snack Adventures, visit snackadventures.com, call 720-398-0980, or email info@snackadventures.com.
tified kosher, certified 100 percent whole grains, low sodium, and contain no trans-fat, artificial colors, flavors or preservatives.
To learn more about Way Better Snacks, visit booth #543, visit www.gowaybetter.com, or call 631-761-6950.
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TRINITY SCHOOL: EMBRACING EDUCATION FOR THE MIND, BODY AND SPIRIT
Trinity School of Natural Health offers programs that encompass the mind, body and spirit. Trinity strives to teach traditional, noninvasive and natural ways to achieve optimum health, while preserving the benefits of a healthy lifestyle. Courses are designed to build a solid foundation for students to grow and thrive on a personal and professional level. Whether students enroll in programs for individual growth and knowledge, or plan to apply what they have learned professionally,
Trinity’s diverse programs allow for both. The founder of Trinity, Dr. Wendell Whitman, created an institution of integrity and diversity in the natural health field. The educational programs offered at Trinity include Doctor of naturopathy (N.D.), Master Herbalist (M.H.), Master Iridologist (M.I.), certificate of nutritional counseling (C.N.C.), Certified Health Specialist (C.H.S.) and an associate degree in biblical studies (A.B.S.). Each program is designed to bring a level of fulfillment and
WHOLESOME CRAVINGS LETS YOU HAVE YOUR CRAVING AND EAT IT, TOO Wholesome Cravings is passionate about producing delicious, all-natural, high-protein, gluten-free products that embody the best in whole food nutrition. The company uses only quality ingredients without preservatives, fillers or artificial sweeteners, and is committed to developing high-nutrition food that satiates the cravings for sweets, snacks and treats without sacrificing health. Wholesome Cravings’ unique line of gluten-free protein snack-cake mixes and protein bars fill a void in the marketplace. Founders Bageshree Blasius and Monica Marshall scoured grocery shelves, specialty stores and other venues, but neither could
find a product high in protein, nutrition and flavor. They tried many off-the-shelf protein bars, shakes and snacks but realized that while these products were high in nutrition, they lacked much needed taste and texture. So, they decided to develop their own. As professionals with experience in the research and food industries, Bageshree and Monica began examining food labels and the nutritional content of various “healthy” snacks. What they found was that many “healthy” products, although high in protein, are loaded with preservatives and artificial sweeteners, and not surprisingly, taste like fake food.
PRIVATE LABEL: HOW WOODSTOCK FARMS CREATES IT FOR YOU National brands are well-known, respected, and heavily purchased; however, at what price is it still valuable to keep them on the shelf? Buying product at a higher price imposes limitations to create the best value for loyal customers. Furthermore, profit margin decreases because the retailer is limited by how much they can charge to stay in competition with other stores. The connection from consumer to vendor is lost, leading the brand connection to remain with the national brand. With a recession-based economy, consumers are looking for better deals, and private-label brands are seeing a rise in popularity. A store can stock its shelves with product that features the company’s logo on the label and
carry quality products that create repeat sales. Utilizing private-label packaging is a retailer’s ideal situation. Personalized, cost-free advertising yielding greater profits; it’s a “win-win-win” solution for businesses. For stores that carry nuts, seeds, dried fruit, confections and trail mixes, there’s no better private-label manufacturer than Woodstock Farms Manufacturing, a division of United Natural Foods, Inc. Woodstock Farms even features the “No Minimums!” Private Label program, featuring the 20 most popular SKUs. The retailer provides Woodstock Farms with their logo artwork and Woodstock fashions the label, packages the product, and ships cases with
Just BARE Chicken (Con’t. from p. 32)
the recipes you’ll find at JustBareChicken.com, which are fabulously delicious yet deliciously simple, because we
Additionally, many protein bars contain allergens like gluten, thereby limiting healthy snack options for those with celiac disease or gluten sensitivity. Due to the increased demand for nutritious, gluten-free products today, gluten-free can no longer be synonymous with barely edible, but must be discerning to experienced palates. This is precisely why Wholesome Cravings’ gluten-free protein snack-cake mixes and bars are an amazing product: they fulfill consumer requirements for quality, taste and nutrition. Wholesome Cravings’ protein bars and gluten-free mixes are available in five delicious flavors: Pumpkin Spice, Apple Ginger, Banana Chocolate Chip, Caramel Apple and Decadent Chocolate. Every flavor is full of fresh, moist, home-baked taste and contains between 11-13 grams of high-quality protein.
product ready for sale. Unlike national brands, Woodstock is not subject to advertising and promotional costs, which keeps buying prices low. The vendor, in turn, is able to pass along these savings to the consumer and increase profit margin at a greater rate than with a national brand. Offering private-label products also helps retailers establish brand loyalty at a deeper level. From a marketing perspective, there is no better way to accomplish this than having the customer associate their favorite product with the logo on the front of the package. A consumer associates the item with the store as the only available outlet and will surely make repeat purchases. Highlighting the retailer's logo on the label, Woodstock Farms’ marketing and sales departments craft attractive, innovative and flavorful front covers to showcase product. Marketing campaigns become focused, targeted and successful, with the capability to de-
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cating the public about natural alternatives since 1991. Today’s busy lifestyles, hectic schedules and technological advancements have caused people to lose touch with what is pure, natural and spiritually fulfilling in life. Trinity enables people to grab hold and embrace education in a way that satisfies the basic needs of the mind, body and spirit to emulate into a lifestyle that encompasses natural health and its ideals.
To learn more about Trinity School of Natural Health, visit booth #4409, visit www.trinityschool.org, call 800-428-0408 or email info@trinityschool.org.
The basic ingredients in the bars and mixes include a signature blend of whole grains, flax seed and local Vermont whey. Wholesome Cravings’ mixes are extremely easy to make and, best of all, do not have any preservatives or artificial anything. You can pronounce every single ingredient and even pick your sweetener. Just add eggs, the appropriate fruit flavor, and a sweetener of choice, then stir, bake and enjoy. Now, you can have your craving and eat it, too.
To learn more about Wholesome Cravings, visit booth #1238 or Wholesome Cravings.com.
sign a label featuring a particular promotion or advertisement. Woodstock prints labels as needed, giving stores the ability to pinpoint strengths as well as areas of improvement within their label design and re-create a new design. Seasonal promotions, as well as social media links, also can be shared on these labels, along with various other marketing techniques to help build sales and keep loyal customers. Natural and organic food stores benefit every day from carrying private-label products manufactured by Woodstock Farms Manufacturing.
To learn more about Woodstock Farms Manufacturing, visit booth #113 or www.woodstockfarmsmfg.com.
you’ll be making your own meals more often without getting too repetitive in the kitchen. Try our surprisingly delicious tasting low-fat and low-sodium versions. Are you a vodka sauce lover? We’ve got a
reduced-fat vodka sauce that we know you’ll love. If you’re into making your own sauce, try our high-quality canned tomatoes and make the sauce only you know how to make. All of our superior quality and affordable products are certified USDA organic and taste great because we do it the right way–we
To learn more about Brad’s Organic foods, visit booth #2707, visit www.bradsorganic.com, or call email sales@bradsorganic.com.
believe good food doesn’t have to be complicated. In our hyper-busy world, we owe it to ourselves to simplify our lives by using wholesome, basic ingredients in what we eat. And this fall, the brand is challenging con-
sumers to go bare with its Just BARE Just 5 Cooking Challenge. Learn more at JustBareChicken.com/Just 5. Simplicity is calling. Don’t be too busy to answer.
To learn more about Just BARE Chicken, visit booth #824, visit www.JustBareChicken.com, call 877-328-2838 or email wecare@ justbarechicken.com.
BRAD’S ORGANIC PASTA AND SAUCES MAKE FOR WHOLESOME, TASTY MEALS Prepare yourself the healthy, wholesome meal of your life with Brad’s Organic semolina, tricolor or omega-3 rich whole wheat pasta cuts–all straight from Italy. With our variety of Organic Pasta Sauces
understanding that will enrich the lives of the students and those around them. Course work is completed on an individual basis via correspondence, allowing the student optimal scheduling, flexibility and the convenience of studying at home or on the go. Each course builds upon the next, supporting the integration of mind, body and spirit so the student will obtain a wellrounded base that is needed to fulfill a naturally balanced and healthy lifestyle. Trinity School of Natural Health is a nondenominational, nonprofit and non-discriminatory educational organization that is accredited and recognized by the American Naturopathic Medical Accreditation Board. It also offers courses and programs in Spanish. Trinity has been enriching lives and edu-
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do it the Brad’s way. Find us in the organic section of your local food market or at www.bradsorganic.com. Bon appetite!
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SOHGAVE!: THE LOW-GLYCEMIC BLUE WEBER AGAVE Agave nectar is the hottest product in the sweetener category. Sohgave! is different and better. There are more than 168 varieties of agave in the world, but only one Blue Weber agave, and only one is Sohgave. Blue Weber agave is grown almost exclusively in Guadalajara, Mexico. Sohgave is a pure, unrefined, lowglycemic sweetener––lower on the glycemic
scale than sugar, honey, maple syrup and other sweeteners. Still, it is approximately 30 percent sweeter than sugar, so you’ll use less. For this reason, it is an appealing sweetener for people who monitor their glucose intake. Sohgave nectar is nature’s subtle concentrated sweetener, and remarkably, its flavor is neutral and adaptable for baking, cooking and grilling. It will not crystallize like honey and
GO GLUTEN-FREE WITH SHILOH FARMS Since 1942, Shiloh Farms has offered great tasting organic and natural food to people who enjoy the simple pleasure and wholesome nourishment nature provides. To keep that tradition going, Shiloh Farms will launch their new dedicated gluten-free facility this fall, welcoming 40-plus certified gluten-free products to the Shiloh Farms already large variety. The certified gluten-free products will range from lentils to flour, dried fruit, nuts, seeds, coconut sugar, and allergen-free chocolate chips. Of
these new products, many also will be certified organic and kosher, satisfying the dietary needs of discerning consumers across the nation. The launch of the dedicated gluten-free facility comes with help from the Susquehanna Association for the Blind and Vision Impaired (SABVI). This partnership with SABVI will turn a donated 19,000-squarefoot manufacturing plant in Leola, Pa., into a certified-organic food production facility with an isolated and dedicated gluten-free
SNACK ADVENTURES: BOLD NEW TASTES TO EXPLORE Bolder Bob’s Foods, LLC introduces Snack Adventures–a new line of frozen snacks inspired by distinct flavors from around the world. There are four bold flavors, including a Taste of Athens, A Taste of Napa Valley, A Taste of Santa Fe, and a Taste of Tuscany. Snack Adventures delivers a unique and adventurous twist on a pizza-like concept. Healthy, all-natural ingredients are the first bonus of this new product with a calorie count of 120-160 calories per generous serving. Versatile and convenient, Snack Adventures can be served as a healthy snack, light meal, or easy appetizer for entertaining. Taste tests have brought enthusiastic response and Snack Adventures makes counting calories a snap.
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“Wow! I love these,” said Susan in Boulder. “What a great lunch. Two of these Snack Adventures and maybe a little green salad brings me in at below my target of a 400 calorie meal. This is great.” Snack Adventures are made with highquality non-GMO ingredients, including organic dairy and cheeses, and have no trans-fats or refined sugars. Their distinct international flavors are the hallmark of Snack Adventures. They are “Bold New Tastes to Explore.” A Taste of Athens, inspired by Greek spanikopita, has spinach, organic feta cheese, kalamata olives and diced tomatoes enveloped in an herb-enhanced thyme crust. A Taste of Napa Valley will remind you of an excursion to the wine country, complete
AWARD-WINNING SEA SALTS ABOUND AT THE SPICE LAB A 2012 sofi Awards silver finalist in the More than 180 Gourmet Sea Salts, Himalayan Salt Shot Glasses, sofiTM Award- Outstanding Food Gift category, The Spice Lab’s 17 different Gourmet Sea Salt ColWinning Sea Salt Collections and More lections are salt sampler sets of four, six or The Spice Lab is a family-owned business 11 test tubes, each filled with a different based in Fort Lauderdale, Fla., that sells exotic salt. They are attractively displayed everything from award-winning gourmet sea in a handcrafted wooden base, made from salt collections to new Himalayan salt tequila recycled lumber. shot glasses and more than 180 different salts The Pyrex test tubes, with an all-natural from around the globe. The Spice Lab offers cork stopper, each contain from .6 to 1.3 “Every Thing Salt”, the largest selection of ounces. of salt, (depending on its density), gourmet sea salts from a single source. Its' with most having more than 1 ounce of sea unique product line also includes Himalayan salt. A reference card offers suggestions on salt plates, pepper, peppercorns, pepper spice which salts go with which dishes. A bamboo blends and more. All will be on display at the salt spoon is included as an extra bonus. The Natural Products Expo East Sept.19 through sampling selections retail from $24.95 to 22 at the Baltimore Convention Center, $69.95. Booth 232. Crafted from blocks of the highest quality,
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it dissolves quickly in hot or cold. Even better, this all-purpose sweetener is a good economical alternative to sweeteners. Tested to be the low-glycemic agave, at 17 GI (glycemic index) labs in Toronto, Sohgave is half the reported GI of most brands. Independent tests at Micro Bac Labs in Boulder, Colo., showed Sohgave to have lower glucose levels then other brands. Sohgave is USDA organic-certified and kosher, and is pure premium Blue Weber agave. Nothing but “the best of the best” is used. Sohgave is a trendy brand, with a BPA-free
reuseable/recyclable bottle with an easypour no-mess cap. It’s a tablefriendly culinary bottle that communicates product benefits. Tasted and trusted, Sohgave is endorsed by Chef Ania Catalano, author of “Baking with Agave Nectar.”
line. In the end, this collaboration will employ 15 people, the majority of whom will be blind or vision-impaired. The Susquehanna Association for the Blind and Vision Impaired has been helping restore autonomy and independence to the lives of Pennsylvania residents for more than 85 years. Located just down the road from the Leola facility, in New Holland, Pa., Shiloh Farms specializes in wholesome, healthy, all-natural food products. Their product line features more than 200 items, including sprouted grain breads, sprouted flours and pretzels, as well as healthy snack food, dried fruits, nuts,
legumes, grains, cheeses and more. Many of Shiloh Farms products are available in retail stores in the Northeastern United States and at and online at ShilohFarms.com.
To learn more about Sohgave!, visit booth #5540 or www.sohgave.com.
To learn more about Shiloh Farms, visit booth #222, visit ShilohFarms.com, call 800362-6832, or email info@shilohfarms.com. Follow Shiloh Farms on Facebook and on Twitter @Shilohfarms.
with fire roasted zucchini, mushrooms and onions in a rich tomato sauce wrapped in an artisan crust. A Taste of Santa Fe contains the zesty flavors of the Southwest, with red bell peppers, organic sweet corn, black beans and organic pepper jack cheese covered in a delicious red pepper crust. A Taste of Tuscany takes its inspiration from that famous Italian region with simple and hearty ingredients: tomato sauce, garlic and organic mozzarella and parmesan cheeses in a savory basil-infused crust. Bob VonEschen, founder of Bolder Bob’s Foods, feels that his company has had a great start. “We are very excited to be a part of the amazing network and community of natural foods products in Boulder, Colo” VonEschen said. “We have a commitment to providing consumers with more and more healthy snack choices.” When entertaining guests, Snack
Adventures make a visually appealing tray of delicious finger-food. “We love the versatility of this product,” VonEschen said. “It makes a quick, healthy snack. Then it can also be a main course– much like a piece of pizza–with salad or some other side dish of choice. And I feel that they are great appetizers–hearty, healthy and attractive served at a party.” Snack Adventures are available in select stores in the Boulder, Colo. area, and is expanding regionally. The product is slated to be available in Whole Foods in Northern California starting in this summer.
food-grade Himalayan salt, the company’s Himalayan salt Tequila shot glasses add a more nuanced, salty note to complement leading tequila brands. Holding 1.5 ounces., these shot glasses are a novel, take-home premium, available in minimum quantities of 100 or boxed sets of four. The Spice Lab’s Himalayan salt products: glasses, plates, lamps, bowls and salt crystals are made from 100 percent natural salt, handmined in the Himalayan Mountains from salt beds formed in the Jurassic era, more than 250,000,000 million years ago. Now transformed and crafted into useful and unique salt items, each is like no other and reflects the minerals and ancient elements trapped forever within. Salt blocks make a dramatic presentation, while subtly enhancing flavors (whether used cold to serve sushi, sashimi or carpaccio or heated to gently sauté sea scallops, salmon, tuna or flank steak) are available in various dimensions. These two-inch-thick salt bricks
and plates can be used again and again. Salt is a long-lasting, naturally antibacterial mineral, so these glasses and plates require very little care and can last for years to come. The company’s extensive line of sea salts and peppers is sold in a growing number of gourmet and specialty gift shops, museums and other retail locations. The line is used by chefs and restaurants to create new taste sensations and signature dishes. All of the salts and peppers are available in 4-ounce and 8ounce jars, 12 per case. Food service, grocery and bulk packaging is also available.
To learn more about Snack Adventures, visit SnackAdventures.com, call 720-398-0980 or email info@snackadventures.com.
To learn more, visit www.thespicelab.com, call 954-275-4478, email sales@TheSpice Lab.com or stop by Booth 232 at Natural Products Expo East.
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ANCIENT ESSENCE: FRANKINCENSE AND MYRTH FOR MODERN HEALTH By Michele Hammerton, Owner of Ancient miraculously helpful with many applications, they were traded weight-for-weight with gold Essence, Inc. because of their multiple uses and preserving Ancient Essence specializes in frankincense qualities. Our ancestors used them for mediand myrrh, two precious commodities that cine, perfume, pest control and anti-aging. were the preferred treatment for all of After 12 years of hearing so many wonmankind’s woes for thousands of years. derful stories from people around the globe, I started this company 12 years ago because I wrote a book and included some of their tesI experienced first-hand a remarkable effect of timonials in it. Here are two excerpts from healing with my 5-year-old daughter. Ten min- my book, “FRANKINCENSE & MYRRHIutes after applying the oil to her swollen CALS,” from Chapter 5, Expectations and glands, her fever and swelling were gone. That Results: “I got a call from a fellow, Andrew D started my research on frankincense and myrrh. in Sarasota FL one day. He told me that he I learned that they were the top-traded com- was fair skinned and would often get sun modities of the ancient world. Regarded as burned as a child growing up near the beach.
RAW DIET AFICIONADO CREATES TASTY AND HEALTHY CHIPS
Six years ago, Brad Gruno was like millions of men in America: He was overweight, struggled with high cholesterol and had difficulty sleeping. Then something extraordinary happened. Gruno discovered the benefits of eating a predominantly raw diet. In three months, he lost 40 pounds, felt completely energized and lowered his cholesterol to normal levels. “This diet improved my health and changed my life,” Gruno said. “The only thing I missed was the crunch of a good snack.”
Gruno experimented until he perfected a raw chip made with fresh vegetables, nuts, seeds and spices. He set up shop in a single-car garage and began selling the chips at farmers' markets. “It was a humble beginning,” Gruno admitted. “Yet we rapidly evolved into a successful brand.” The company recently expanded operations to a 12,000-square-foot facility in the heart of Bucks County, Pa., near several large farms that provide the majority of the fresh
ADD THE SPICE OF LIFE WITH SELINA NATURALLY’S SEASONED SALTS Selina Naturally®, appreciated worldwide for its authentically harvested sea salts, adds a little extra organic flavor to the mix with its new seasoned salt blends. The true romance behind the seasoned salt blends lies in the spirit of the artisans. The farming and preparation methods for each ingredient, supportive of Selina Naturally’s commitment to provide traditionally handcrafted products, are truly authentic. All ingredients are harvested on a family farm, located near Pacific Coast in California, that is home to nearly 20 acres of certified-organic specialty crops. Production practices include diverse cover crops, microbiological drenches, and aged nutritional mulches. As a result, the herb and vegetable crops have intense, distinctive flavors, colors and fragrances. With 20 main crops, the farm also has been
producing aromatic plants, edible flowers and certified-organic heirloom crops since 1994. These ingredients are made to inspire experienced cooks and give confidence to those who are beginning to cook more creatively. “As a chef, I am always looking for ways to be creative without sacrificing the integrity of the ingredients,” said Carla Delangre, Vice President of Selina Naturally. “At Selina Naturally, it is always our priority to offer products that are supportive nutritionally and also bring fun and flavor into the kitchen, as this is part of improving quality of life. The harvesting and production methods align well with who we are as a company. We are excited to share these new seasoned blends and to support organic and family farming.” Home to the Celtic Sea SaltR brand, Selina Naturally has been connecting people with
AUNT PATTY’S BRANDING SHOWCASES QUALITY NATURAL INGREDIENTS By Kristin Kokkeler, Promotions Coordi- customers love with a new fresh look and greater availability on retailer’s shelves. nator, GloryBee Foods The updated packaging conveys much After providing quality natural ingredients more of Aunt Patty, Pat Turanski, Cofor nearly 30 years, Aunt Patty’s® has fresh- founder of GloryBee foods and wife of ened up its product line to convey a more Founder and President Dick Turanski. The personal, warm connection between its cus- warm, more personal, down-to-earth nature tomers and ingredients. Aunt Patty’s natu- of Pat shows through in this product line. ral ingredients retain the same great taste The new look also communicates Glory-
As an adult he got skin cancer and they charged him $100 to remove it. It came back. He said that he found the Ancient Essence frankincense and myrrh mix and put it on for 3 days. He said the skin cancer fell off. “In ancient times frankincense and myrrh were used to treat the following conditions: anxiety, asthma allergies, bronchitis, coughs, colds, depression, digestive disorders, flu, flatulence, gum infections, insect bites, hepatitis, intestinal disorders, parasites, meningitis, nervousness, prostate, snake bites, warts, wounds, and wrinkles.” Our oils smell heavenly. They are immediately calming to the mood and mind on the very first whiff. No carrier oils are added, and they can be worn directly on the skin, will not go rancid, and are highly effective. Most people prefer Ancient Essence Frankincense and Myrrh proprietary blend, using an-
vegetables needed to produce Brad’s Raw Foods. “What makes our chips so unique is that they’re not baked or fried,” Gruno explained. “Instead, they’re dehydrated below 115 degrees Fahrenheit to preserve the integrity of the nutrients and living enzymes.” It’s a time-consuming process to make each batch by hand, but the result is a crisp, nutrient-dense snack infused with flavor, Gruno said. “Now that our chips and leafy kale are selling so well on the shelves of mainstream grocery stores, we have an opportunity to create a whole section of raw products,” Gruno said. products and information to empower mindful life choices for thirty-three years. They have traveled the world to harvest and produce the finest, most mineral-rich sea salts using traditional, earth-friendly methods to develop a quality line of products. Through affiliate partnerships and education, Selina Naturally provides foods-based nutrition and wellness options to support individuals through every step of their journey toward optimal health.
Rosemary Salt Blend Rosemary Salt is a versatile, classic, savory herbal flavoring that is perfect rubbed on alone, used in an oil-based marinade, or with a butter paste for poultry, beef, or pork. Selina Naturally’s blend contains certified-organic Celtic Sea Salt, cerified-organic rosemary and rosemary oil.
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cient wisdom to formulate just the right amounts of each. Ancient Essence oils also are sold separately from a small counter display in convenient one-third ounce, purse-size roll-ons. Larger on 1-ounce roll-n and non roll-on bottles are available and popular with repeat customers. Please call us for free samples. We also have a new scent called Prema Love, which is a mixture of myrrh with light and dark ambers. It’s exquisite, and flying off the shelves. I look forward to building more lasting relationships with health-conscious retailers who care about helping others with simple, basic and ancient remedies.
To learn more about Ancient Essence or to place an order, visit AncientEssence.com or call 800-627-9813 or 407-948-9873. We are offering 25 percent-off discounts and a free copy of the book with orders placed from this article.
At the Expo this week, the company is showcasing runaway favorites like “Vampire Killer” kale, as well as its newest flavors to hit the market. Delivering healthy, raw snacks to the masses is only part of Gruno’s vision to improve people’s lives and work toward a healthier planet―one kale chip at a time. “My mission is to inform people―young and old―about the benefits of a predominantly raw diet,” Gruno said. “If everyone began eating more raw foods, they would feel so much more vibrant and alive.”
To learn more about Brad’s Raw Foods, booth #346, www.bradsrawfoods.com, call 215-766-3739, or email brad@ bradsrawchips.com. hours over a slowly smoldering fire, the salt is full of the sweet, smoky flavor of orchard-grown Red Rome Beauty applewood. Selina Naturally’s blend contains certified-organic Celtic Sea Salt and certified-organic applewood.
Celery Salt Blend Celery salt is an old-fashioned, American classic salt with timeless appeal. This celery salt is made from armloads of fresh, bright green, organic celery grown especially for its leaves and seeds and harvested at the peak of flavor intensity. Celery salt imparts the flavor of fieldgrown celery to every dish you make. Selina Naturally’s blend contains certified-organic Celtic Sea Salt and certified-organic celery.
Applewood Smoked Salt Blend Applewood Smoked Salt is an aromatic and To learn more about Selina Naturally, visit flavor sensation that brings the taste of out- booth #1537, visit www.selinanaturally.com door cooking to any dish. Tended for 60 or call 888-353-0030. Bee’s core values, identity and mission. “I believe in healthy living, home cooking, knowing where your food comes from, respect for the environment and a pantry filled with quality ingredients to feed my loved ones,” Pat Turanski said. “We want our customers to use our products while making their recipes their own naturally.” Cooking and baking with natural ingredients has always been one of Pat’s passions. Inspired by the healthy culture of living in the Pacific Northwest, she sought natural sweeteners instead of refined sugar to feed her own family. This personal phi-
losophy became the foundation for the Aunt Patty’s brand, which launched in 1983 with the introduction of the popular unsulphured blackstrap molasses, and has expanded to include a wide variety of natural, organic and non-GMO products. Another passion stemming from her belief in feeding her family healthy meals is Continued on Page 50
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IT TASTES RAAW JUICES GROWTH EXPLODES WITH UNIQUE PRODUCTS In today’s beverage industry, one of the fastest growing segments is the premium natural refrigerated ready-to-drink market sector. It Tastes RAAR Juices has been positioned precisely in that high-margin growing market segment that keeps attracting more consumers on a daily basis. No other brand focuses exclusively on fruit and vegetable blends, making It Tastes RAAW Juices unique within this sector, and a separate category of its own. Since 2009, Florida-based Raw Foods International, LLC has looked for a means to attract
consumers who are looking for healthier alternatives when seeking a beverage from their local store shelf. With that in mind, 100 percent deliciously natural, pure fruit and vegetable blends were created using unique flavor profiles unlike anything else on the shelf. With national distribution, growth has exploded and today It Tastes RAAW Juices can be found in more than 45 states, the Caribbean and Canada, and expansion continues across all market segments. Aseptically produced for safety and coldfilled for quality and freshness, each juice is
NATURAL SEA INTRODUCES POLE-AND-LINE CAUGHT SKIPJACK WILD TUNA TO PRODUCT LINE Natural Sea introduces a 100% Pole and Line Caught Skipjack Wild Tuna to its top selling line up of ocean friendly and sustainably caught canned tuna. Natural Sea Skipjack is caught off of the beautiful islands of the Maldives in the Indian Ocean. It is caught individually by 100-percent pole-and-line fishing, a practice passed down through generations of Maldivian fishermen. Pole and line is the most sustainable fishing method as there is virtually no bycatch of unwanted species.
Natural Sea 100% Pole and Line Caught Skipjack Wild Tuna is packed fresh, without preservatives, additives, MSG or fillers, in a BPA-free can. It is available in two tender, moist varieties salted and no-salt added. When compared to leading natural brands, Natural Sea contains less sodium, more protein and is 100-percent fat free. Skipjack tuna are a smaller migratory fish that reproduce frequently and mature quickly. As a result, this species contains lower mer-
VERMONT HARVEST DELIVERS FLAVOR AND VARIETY WITH JAMS, SAUCES
By Whip Burks, Vermont Harvest.
Executive
Chef, tries to deliver an extended line and variety of products including flavorful homemade jams, conserves, chutneys, dips and sauces. Nestled in the splendor of the beautiful Green The family-run business is located in Mountains, Vermont Homemade Memories, Stowe, Vt., in close proximity to many local LLC dba Vermont Harvest makes the finest, farms that provide fresh ingredients. Proall-natural gourmet condiments. All offerings duced in small batches, Vermont Harvest are free of additives and preservatives, and products are all-natural and the company with a few exceptions, are gluten-free. buys local whenever possible. In love with Vermont after graduating from Vermont Harvest’s line of homemade jams, the New England Culinary Institute, I pur- conserves, and chutneys offer distinct flavors chased the company in 2007. I have retained not found in the average condiment. The the original formulas while adding new en- products have multiple flavor profiles. Apple BWoodstock (Con’t. from p. 1)
CJ: Woodstock–formerly Woodstock Farms–has been selling organic and natural products since the mid-’80s. The brand is distributed nationally and offers roughly 250 products in 25 categories. We can be found online at www.woodstockfoods.com. This year, Woodstock has been completely redesigned. All new look, products and attitude.
NH: Has your mission changed?
CJ: Our goal has always been to offer high quality products, at a great price from sources you can trust. All eligible products are either verified or enrolled with the NonGMO project (nongmoproject.org), are 70 percent are organic (30 percent all-natural), and the majority are domestically sourced.
NH: What are some of Woodstock’s top performing categories?
CJ: Consumers love our wide selection of frozen fruits and veggies, nut butters, condiments and packaged bulk products.
NH: What response have you had from the redesign?
CJ: It’s been fantastic. We’ve had great feedback from consumers and retailers. The look is clean and our message is clear. We worked hard to get out of the way and let the quality of our products speak for themselves. Additionally, we’ve partnered with American Farmland Trust to help generate funds and awareness for their mission.
NH: Can you elaborate on your partnership with American Farmland Trust?
deliciously natural and tastes like fresh-pressed juice. It Tastes RAAW Juices are refrigerated throughout the supply chain and they contain no added water, no artificial coloring or flavoring, no added sugars and no preservatives. Each juice product also is gluten-free, vegan, kosher and is Non-GMO verified. It Tastes RAAW Juices are manufactured to deliver unique flavor profiles by mixing fruits and vegetables, and as a result, these juice blends are distinctive from all the other natural fruit juices available today. To date, flavors include Strawberry-Purple Carrot, Passion Fruit-Wheatgrass, Mango-Guarana, Raspberry-Lemongrass, Pineapple-Cucum-
cury than other tuna species. Natural Sea Skipjack Tuna contains many important nutrients making it a perfect choice at any meal. It is naturally high in protein–15grams per serving–and is a natural source of Omega 3s and iron. Natural Sea Skipjack Tuna contains 0 grams of trans fat per serving. Natural Sea offers a full range of highquality, great-tasting, nutritious, sustainable and ocean-friendly seafood that, individually, meets the guidelines established by various independent agencies, including the Monterey Bay Aquarium, Seafood Watch , Marine Stewardship Council and Blue Ocean Institute. For seafood entrees ready in under 20 minutes Rum Walnut Conserve, for example, incorporates the taste of apples, mandarin oranges, rum, cinnamon and walnuts. Jalapeño Pepper Jelly is among the most popular flavors because of its unique combination of peppers and sweetness with a hint of heat. Vermont Harvest specialty jams and jellies and fine condiments are prepared using only the highest-quality fruits, vinegars and spices. The gourmet sauces and marinades makes it easy for anyone to put a gourmet meal on the table. Baby back ribs with the new Sizzling Citrus Grill Sauce, slow roasted on the grill, are divine–call for my fabulous recipe. And any of the sauces also can be used as a finishing sauce. Vermont Harvest jams, jellies, dips, conCJ: Absolutely. AFT is dedicated to preserving land for sustainable farming and ranching. You may know them by their popular “No Farms, No Food” bumper sticker. For Woodstock, it’s critical that we continue to be able to offer today’s consumer a wide range of products sourced from places they can trust. The goal of the partnership is to raise awareness of AFT’s mission and help solidify the connection between the food on the shelves and the farmers who help make that happen.
NH: How can people get involved?
CJ: Visit farmland.org. It’s a great resource to learn about how AFT is working locally state-by-state and influencing national farm policy initiatives. Or, visit your local market. This fall, Woodstock is running a promotion with AFT where we’ll be matching the value
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ber, Better Beets, Very Berry-Wheatgrass, Cranberry-Ginger and CarrotLemonade. It Tastes Raaw Juices are not only innovative, but the only ones of their kind–a true market innovation–carrying all the necessary attributes of healthy, natural, tasty, and altogether good-for-you products that today’s consumers crave. If you are looking for a blast of freshness next time you shop, grab a RAAW Juice from the shelf and take a trip to your garden for a deliciously natural beverage treat. To learn more about It Tastes RAAW Juices, visit www.raawfoods.com.
that your whole family will enjoy, try our MSC Premium 100-percent Whole Cod Sticks and Fillets with Organic Multi Grain Breading, Premium 100% Whole Pollock Nuggets, Sticks and Fillets with Whole Wheat Breading and our Premium Salmon Fillets. Natural Sea Canned Premium 100% Wild Alaskan Pink and Sockeye Salmon are MSC, Non GMO Project-Verified and packed fresh, without preservatives, additives, MSG or fillers, in a BPA-free can.
To learn more about Natural Sea 100% Pole and Line Caught Skipjack Wild Tuna, visit booth #1617, www.naturalsea.com, or call Blue Marble Brands at 877-684-6650.
serves, chutneys and sauces are carried in specialty, gourmet cheese, and gift shops, as well as in discerning supermarkets. They make fantastic gifts and are beautifully packaged. Food service sizes are available for chefs and catering establishments. The sumptuous flavors save time and add a touch of flair and color. Vermont Harvest works with small specialty distributors who care about the products they sell as much as we care about the quality of the products themselves.
To learn more about Vermont Harvest, visit booth #1237, visit www.vtharvest.com and follow us on Facebook and Twitter. of our “Give thanks to your Farmer” coupon with a donation to AFT. NH: Any new products on the horizon?
CJ: Of course, this winter we’ll be launching new Power Packed Frozen Vegetables. Broccoli rabe, petite brussel sprouts, kale and okra. We’ve also completely rethought our packaged bulk products. What once was a confusing line of 125-plus products has now been condensed to 80-plus products organized into five color-coded and easily merchandised categories: nuts, seeds, dried Fruit, mixes and snacks. We’ve got everything from almonds to wasabi peas.
To learn more about Woodstock and Blue Marble Brands, visit booth #1617, or visit www.woodstock-foods.com or Bluemarblebrands.com.
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CRUNCHIES FOOD COMPANY: CREATING GREAT-TASTING, HEALTHY SNACKS Crunchies Food Company, LLC was established in response to the obvious dearth of good-tasting and truly healthy natural snacks on the market. The company sought to develop a line of pure foods that would blend the taste and crunch of a potato chip, but be completely free of the preservatives, added sugar, trans-fat, and excessive sodium so prevalent among many snack food products. The result was an innovative breakthrough in blending great taste with important nutrition: Crunchies freeze-dried fruits and vegetables have been proven to appeal to everyone from school children to seniors, and from health conscious parents to busy executives. Available today in a wide array of deli-
ciously nutritious flavors, Crunchies are produced by placing individually frozen fruits and veggies in a refrigerated vacuum chamber that removes up to 97 percent of the moisture. This assures consumers of a unique crunchy treat that retains virtually all of its nutrients and enzymes, unlike conventional heat drying methods, while still maintaining its shape and intensifying its flavor. To fully realize the growth of the natural snack trend, Crunchies Food Company, LLC is led by 29-year packaged goods industry veteran James Lacey, who served as the company’s President and CEO. Formerly an executive with Weider Nutrition, Power Bar, Nestle Food, and Smith Klein-Beechman, Lacey
Aunt Patty’s (Con’t. from p. 46
Aunt Patty’s dedication to supporting healthy living initiatives. With childhood obesity on the rise, more than tripling in the past 30 years, and research linking sugar to obesity and other health problems, Aunt Twinings (Con’t. from p. 1)
ing specialty tea company in the United States.
NH: How is business at Twinings? Any new news?
FR: Business is great. We continue to be the fastest-growing tea company in the United States for the sixth consecutive year. It is a direct result of efforts from our sales and marketing teams who have been able to deliver great products across all black, green and herbal segments. Our Organic & Fair Trade line is growing close to 50 percent, our K-Cup products continue to heavily grow and we just launched several new herbal items.
NH: Twinings is known for its 50-plus varieties of teas. How did that influence your offering in the Organic and Fair Trade segment?
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porting worthy environmental causes. “You can’t improve on nature, but you can freshly package what nature has given us and make it readily accessible to people wherever they may be,” Lacey said, “We’re heartened to see how enthusiastically our products have been embraced around the country and look forward to staying true to our mission of creating great-tasting, innovative, healthy snacks for many years to come.”
To learn more about Crunchies Food Company, LLC, visit booth #220, visit www.crunchiesfood.com or call 888-997-1866.
companies have switched to EcoTasters because these visibly “greener” utensils elicit such positive recognition from their customers. By doing so they have helped to replace over 8 million plastic utensils in the past two years. “EcoTasters actually help draw people to our booth,” said Jessica Rogers from specialty food companies Helen’s Kitchen and Organic Bistro. “They create a buzz and interest that attracts more and more customers.” Awarded “Best Green Product” by retailers at Natural Products Expo East 2010, EcoTensil’s EcoTaster Mini is a silky smooth, paperboard tasting spoon that is FSC-certified, recyclable and compostable (ASTM D6868 compliant). The EcoTaster’s larger scoop area
provides a more satisfying bite and in many cases eliminates the need for sampling with a cracker or other food “carrier,” making it the perfect option for events where customers will be filling up on countless samples. Not only do customers get a purer taste and better mouth feel with the EcoTaster, but they feel better about using a more sustainable alternative to plastic and are more likely to come back for your other flavors. “We love using the EcoTaster for our demos–not only does it reinforce our commitment to sustainability, but they also make for great talking points to get a conversation started and engage customers,” said Sharon Huntley, Marketing Director of Vermont Farmstead Cheese Company. EcoTensil’s products are much more material-efficient compared with plastic and bioplastic alternatives, making them easy to ship and store. They are perfect for maximizing space while traveling; 5,000 EcoTasters fit in the same size box as 1,000
Patty’s can positively make change with healthy living. Therefore, Aunt Patty’s is committed and inspired to support healthy living initiatives by donating 1 percent of sales revenue to coalitions who work to increase awareness, educate the public about causes and effects of childhood obesity,
and promote an active lifestyle. Always at the forefront of dietary trends and discovering new sugar alternatives, Aunt Patty is a trusted resource. Aunt Patty products are carefully chosen for their incredible flavor, beneficial properties and most of all, high quality. Aunt
Patty’s products can be found in the bulk and retail sections of many grocery stores.
FR: Having the ability to offer a variety of flavors and tea types is an advantage that Twinings has in the marketplace. And variety is a big unmet need in the organic and fair trade segment. Consumers might be able to find an organic tea, or a fair tradecertified tea, but the flavor choices are slim. In fact, we know that consumers were willing to drink more organic and fair trade teas, but they simply can’t find the variety of flavors they want. We have capitalized on this opportunity and offer a 12-item product line of great-tasting black, green and herbal teas.
most of the brands that are available today. They are reluctant to buy a brand they aren’t familiar with, especially since organics are generally priced higher. But consumers recognize Twinings and they’re familiar with our strong, 300-year heritage of making great-tasting teas. They feel reassured that when they choose Twinings, they’re purchasing a quality product that has fresh taste, great flavor and mouthwatering aroma.
sourced and produced in way that is environmentally friendly. Both of these factors led us to develop a product line that is both organic and fair trade-certified. This provides consumers with what they are looking for, and also differentiates us from many other brands who are either organic or fair trade-certified, but not both.
MAKE AN IMPACT WITH ECO-FRIENDLY PAPERBOARD SAMPLING UTENSILS Food retailers and manufacturers know that one taste of your product at a demo can create a lifelong customer. Many are learning that there are ways to improve one’s chance of success with each and every sampling. EcoTensil, maker of silky-smooth paperboard utensils, provides a more satisfying sampling experience while offering a crowd-pleasing, eco-friendly alternative to landfill-bound plastic sampling spoons. At the Summer Fancy Food Show, approximately 900,000 plastic utensils were used over just three days. EcoTensil’s more sustainable solution to this “one taste plastic waste” gives companies the opportunity to impress their customers with an improved tasting experience while displaying their eco-conscious values. Hundreds of
is applying his considerable crossfunctional management and international distribution and marketing expertise to help lead the company through its most significant period of expansion to date. This included the early 2007 launch of several distinct new items all reflecting the trademark blend of innovation and product excellence of Crunchies Food Company, LLC. Crunchies is adding new additions to their fruit and veggie lines for a total of 12 veggie flavors, 10 fruit flavors, five organic flavors, and their brand new Munch Pak size available in six popular fruit flavors. Already favorably covered in some 40 national magazines and hundreds of regional newspapers, Crunchies Food Company, LLC is poised to continue growing over the years without losing its core emphasis on consumer satisfaction, quality ingredients, superior packaging, and sup-
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NH: How does the Twinings brand heritage work in the organic segment?
FR: The Twinings brand name is an important element of reassurance for organic and fair trade tea drinkers, as they don’t know
NH: The Twinings Organic & Fair Trade line has several certifications. Can you tell us about that?
FR: Consumers want to be sure that they are buying organic. While this seems very straightforward, there are many products out there that are “made with organics” or that “contain organics,” which is very different. Additionally, consumers want to buy teas
plastic or bioplastic utensils. EcoTensil also offers a full-sized EcoSpoon, the Eco iScoop―an extra sturdy sampler spoon for ice cream, and the EcoTaster Mid-size, perfect for plating larger bites. Discounts are available for exhibitors at Expo East 2012. To learn more visit, www.ecotensil.com, call 415-924-0233 or email info@ecotensil.com.
To learn more about Aunt Patty’s, visit booth #1508, visit AuntPatty.GloryBee.com, call 800-456-7923, or email sales@GloryBeeFoods.com.
NH: Is your Organic & Fair Trade Certified product line sold everywhere?
FR: No. Our Organic & Fair Trade items are exclusively sold to the natural channel. We don’t sell our Organic & Fair Trade SKUs to grocery or mass-merchandise accounts.
To learn more about Twinings of London’s Organic & Free Trade Certified line of teas, visit booth #424, or visit www.twiningsusa.com.