UNFI, CoupDog Partnership to Invigorate Digital Coupon Experience for Shoppers

Grocery wholesale distributor United Natural Foods, Inc and CoupDog have teamed to allow UNFI retailers to realize significant benefits from state-of-the-art digital coupon technology CoupDog is a digital coupon provider specializing in innovative support to independent retailers as the industry transitions to a new standard Universal Digital Coupon

CoupDog’s groundbreaking blockchain technology will provide UNFI retailers access to an easy-to-use and reliable digital coupon that can be integrated into mobile wallets such as Apple Pay and Google Wallet, or even printed on paper CoupDog’s patented solution also fully supports the new 8112 Universal Digital Coupon format

Coupons provide attractive value to consumers through discounts and deals and drive traffic to stores, especially as shoppers continue to face inflationary pressure and other economic concerns Historically, retailers have had to balance these benefits with fraud concerns related to traditional coupons

CoupDog’s innovative technology ad- dresses those concerns while making it simple and hassle free for consumers to discover and redeem valuable digital coupons from national, regional and even emerging consumer goods companies By leveraging its network of suppliers, UNFI will be able to enhance supplier marketing and m e r c h a n d i s i n g while improving overall deals and offers This, in turn, can help UNFI’s more than 30,000 customer locations drive increased participation in manufacturer-funded coupon redemption

“Retailers rely on UNFI to help them discover what’s next, introduce them to new opportunities to drive growth and efficien- cies, and deliver insights and expertise that help them succeed in their market To that end,

These technologically advanced coupons not only deliver a more reliable and secure transaction, but they are also structured to reduce costs, improve cash flow, increase shopper loyalty and drive retailer profits ”

CoupDog digital coupons easily integrate with a retailer’s point-of-sale, e-commerce and marketing platforms to create a seamless omnichannel experience for shoppers

The complexity of coupon acceptance, validation and redemption is completely managed by CoupDog, with no additional labor required from retailers This should result in substantial cost savings when compared to other platforms, according to UNFI Additionally, integration with UNFI’s existing paper coupon clearing service facilitates a quick and seamless payment to retailers

“We are very excited to be working with UNFI to empower independent grocers to deliver a modern, simple, easy-to-use digital coupon platform,” says Rob Balfour, CoupDog CEO “We are proud to provide these retailers with best-in-class promotional tools, allowing them to deliver compelling promotions and significant cost savings to their customers ” GN