Sweets & Snacks Presents Review of Easter Sales

Easter was the first of the candy seasons to be disrupted by the pandemic in 2020, but it made a ver y strong comeback in 2021 and 2022 – setting new records in many performance areas The 2023 Easter season was one week shorter, emphasizing merchandising and sell through in the final weeks

How did the season fare? How did inflation affect dollars versus volume, and what did consumer engagement look like?

The 2023 Easter Sales Review webinar, sponsored by Peeps Brand, will highlight the total seasonal opportunity, Easter chocolate and non-chocolate sales as well as the largest channels of food, drug and mass

Join NCA and Anne-Marie Roerink, president at 210 Analytics, on May 16 at 1 p m ET to take a closer look at: seasonal highlights, market review and shopper engagement, sales results and drivers, merchandising performance and 2023 preparation and recommendations Details are at sweetsandsnacks com

Roerink is a Principal at 210 Analytics, LLC, providing customized research with a specialty in food retailing for clients such as the Food Marketing Institute, National Grocers Association, National Confectioners Association, North American Meat Institute and many others Through countless consumer studies, Roerink has developed an excellent perspective on the ever-chang- ing wants and needs of the grocer y shopper in a onesize-fits-no-one world

Roerink offers a diverse and in-depth view on food retailing strategies, financials and operations She understands the challenges and opportunities in the food business today as well as the drivers of success tomorrow Prior to founding 210 Analytics, Roerink was the head of research for the cheese and accompaniments from Italy, Spain, Portugal and Croatia, was founded in 1998 Driven by a passion for fine foods, the company has grown into an industr y leader, with its products in many upscale retailers, restaurants and specialty food shops nationwide With a focus on authenticity and creativity, Forever Cheese seeks out the best of the Mediterranean and educates customers on what makes its products special The company is headquartered in New York City with a warehouse location in Secaucus, N J GN authors studies in meat, produce, deli prepared, frozen, SmartFood, bakery, confections and other categories GN