
1 minute read
Torani
Sesame, you ’ re right!
“Where most people have encountered it is if you ever go to a Japanese restaurant, it’s in furikake, you’ll find it on a sushi roll or at least around here, in shabu-shabu,” said Andrea Ramirez, consumer and customer market insight manager for Torani
And don’t be surprised to find black sesame on ice cream or as ice cream
“We started to see it several years ago or so, when there was a proliferation of softserve ice cream places,” she said “We’d see soft-serve ice cream and frozen yogurt with black sesame We see it happening more and more on Instagram ”
Black sesame also is a key ingredient in the Indian dessert ladoo (or black til ladoo)
For the second year, Torani has unveiled a novel flavor of its popular syrups The new Toasted Black Sesame syrup wasn’t an overnight idea
“This certainly was many years in the making,” Ramirez said “We asked ourselves, ‘Is there a way to bring in that black sesame flavor that’s delicious and more acceptable?’”
After all, the Kit Kat candy brand came out with a black sesame version as well as the Texas-based Gallivant Mawa Ice Cream producing a black sesame ice flavor using its Indian-style artisanal method
The pandemic also played a role in developing Torani Puremade Black Sesame syrup While there are many international stores in Torani’s hometown of San Francisco, the Torani team was unable to browse shops in person and relied on online grocery service and flavors they were familiar with
The Toasted Black Sesame syrup is de-