Companies Join to Build Management Of Citizens Culinar y Markets in US, Europe

C3 and Legends have formed a joint venture to build a global management business to operate and manage Citizens culinar y markets in the United States and Europe

The partnership combines Legends’ experience in designing, planning and realizing experiences in sports and entertainment with Creating Culinar y Communities’ award-winning culinar y brands and IP technology

Citizens culinar y markets include a lineup of C3 fan favorite brands such as Umami Burger, Krispy Rice, Sam’s Crispy Chicken, Kumi, Sa’Moto, EllaMia, Cicci di Carne, Plant Nation, El Pollo Verde, Stonie Bowls, Frankly by Snap-O-Razzo, Tastemade Me Tacos, Citizens Pizza and more C3 and Legends have future Citizens culinar y markets planned for 2023 in Chicago and Miami and in 2024 in London

C3 and Legends are teaming up to launch their first location together in Atlanta The 25,000 square foot space will open at Phipps Plaza, a world-class destination for hospitality, shopping, dining, work and entertainment and one of the most coveted lo- cations in Buckhead Citizens Market at Phipps Plaza is set to open this month

“Whether sharing a meal at a Michelinstarred restaurant or on the bleachers at a stadium, food is a powerful catalyst for connection,” said Sam Nazarian, C3 by sbe’s founder and CEO “The partnership with Legends will integrate solutions to our leading Citizens culinary markets – powering the next evolution of our unparalleled offerings ”

The C3 team has assembled an internationally acclaimed culinar y team with menus curated by global chefs including Dani Garcia, Masaharu Morimoto, Dario Cecchini, Ralph Perrazzo and Wes Avila as well as a collection of leading digital creators, influencers and celebrities including Tastemade, Matt Stonie, Cindy Lou and Sofia Vergara

Through the partnership, Legends will also provide the company ’ s hospitality partners at world-class sports and entertainment venues around the world the opportunity to add C3’s chef inspired and award-winning culinary brands into the fan experience

“Legends is excited to partner with C3 to provide our operational expertise and global hospitality network to aid in the development of Citizens culinar y markets, creating quality dining experiences for customers around the world,” said Sher vin Mirhashemi, CEO of Legends “As well, our partnership with C3 will further expand our in-venue offerings for our partners and their fans, reinforcing our commitment to providing an innovative, customized and delicious culinary experience ” C3 continues to catapult its success into new ventures and markets globally With more than 40 tier one digital brand and restaurant concepts, C3 continues to lead the industry as the pioneer in food tech and premium QSR brands

C3 was founded by and is led by Nazarian with minority investors Simon, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations; Brookfield Properties, a fully integrated, global real estate ser vices company; and Accor, a global augmented hospitality group C3 brings together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent

C3’s culinary brands capitalize on rapidly evolving customer preferences through C3established shared kitchens, Citizens culinary markets and mobile delivery with the next-gen GO by Citizens app C3 has partnered with California-based Soom Fresh Mediterranean and famed Miami cookie purveyor Cindy Lou’s Cookies

F o u n d e d i n 2 0 0 8 , L e g e n d s h a s s i x d i v is i o n s o p e r a t i n g w o r l d w i d e – G l o b a l P l a nn i n g , G l o b a l S a l e s , G l o b a l P a r t n e r s h i p s , H o s p i t a l i t y, G l o b a l M e rc h a n d i s e a n d G l o b a l Te c h n o l o g y S o l u t i o n s – o f f e r i n g clients and partners a 360-degree data and a n a l y t i c s f u e l e d s e r v i c e s o l u t i o n p l a t f o r m t o e l e v a t e t h e i r b r a n d a n d e x e c u t e t h e i r v i s i o n

Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment and conventions and leisure Legends designs, plans and realizes exceptional experiences in sports and entertainment GN