New Products

Continued from PAGE 7 and every meal seemed like a good idea I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces I wanted to make a sauce that took the same pride of place as ketchup

“I had a year of whittling down the perfect flavors with a great mixing team, and we settled on two absolute belters: The Tingly and the Xtra Tingly, which is made using red jalapeños and capsicum chillies I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that)

“I’m so excited to bring this product out, it’s genuinely something I use every day on all three meals ”

Named after Sheeran’s childhood nickname, the new sauce adds to Kraft Heinz’s Taste Elevation strategy into the ever-expanding hot sauce categor y, which is ex-

“Our deli slices are suitable as a sandwich filling or pizza topping and were created as part of Vgarden’s strategy to provide the full spectrum of sustainable dair y, meat and seafood alternatives that are compelling to the senses while still high in nutritional value,” said Ilan Adut, Garden CEO

“Vgarden does it the best,” Shalom said “Their portfolio of deli meats are nutritious, made from high-quality natural ingredients, and strikingly give the sensation of biting into real meat pastrami or salami This makes them a perfect fit for our retail shelves This partnership also gives us new leverage to branch out to the international vegan food landscape ”

Established as Gan-Shmuel Health Industries in 2017, Agricultural Cooperative Society, Ltd , Vgarden develops and markets a comprehensive range of products based for the plant-based, altprotein market, ranging from dair y, meat and fish alternatives, and includes soft and hard cheeses, spreads, filled pastries, minced and deli meat lines as well as nuggets lows the establishment of a factory in Sydney a year ago in agreement with Cale and Daughters, PTY Ltd , producers and distributors of plant-based foods Cale and Daughters agreed to commercialize Vgarden’s comprehensive portfolio of dairy and meat substitutes within the Australian foodservice and food retail sectors

The global plant-based meat market is worth more than $5 billion and is projected to surpass $27 billion by 2030, according to Vgarden The massive growth is driven by increasing consumer concern for sustainability and animal welfare along with consumers ’ openness to novel plantbased foods

Tiv Taam has purchased a new, spacious manufacturing facility in Haifa dedicated to the production of kosher and vegan foods

“We traditionally have catered to the local high-end culinar y market with premium cold-cuts, dair y and seafood,” said Hagai Shalom, owner and CEO of Tiv Taam “At the same time, we are attuned to the shifts in consumer purchasing behavior and the growing gravitation toward plantbased meat alternatives pected to grow at a rate of 6 3 percent to $5 4 billion in 2027

You know I like to end this column on a sweet note or two Maybe you saw Whoa Dough’s newest flavor, Oatmeal Cookie Dough, at Natural Products Expo West I

The company initially marketed its innovative portfolio in Israel under the MashuMashu brand Earlier this year, it rolled out its pea protein-based adaptation of tinned tuna in response to the global crisis of overfishing and declining populations of wild-caught tuna

The deli slices received a warm welcome in Australia where they are available in retail stores across the country under a selection of private brands “powered by Vgarden,” according to the company Its cured deli meats alternative is currently the top category seller there

The deli meat line’s Australian debut fol- w i t h a h e a l t h i e r t w i s t !

“We’re proud that only all-natural ingredients, such as gluten-free whole-grain oats, brown sugar, and chickpea flour, are used to craft our better-for-you snack bars ”

Whoa Dough Cookie Dough bars are made with no artificial ingredients They are lower in calories than most comparable snacks (between 140 and 170 calories per ser ving), with 4 to 5 grams of protein, 5 grams of fat and fewer than 10 grams of sugar

Whoa Dough is certified gluten free, vegan, dairy free, soy free, egg free, OU Kosher and Non-GMO Project Verified The bars contain several allergy-friendly ingredients, including whole-grain oat flour and chickpea flour

“This strategic cooperation with the Tiv Taam will enable our company to significantly increase production to meet anticipated demands in the U S and internationally, as well as accelerate the pace of development of Vgarden products,” Adut said “The experience and professionalism of the Tiv Taam group in the world of food production, combined with the immense sense of trust forged between us, can guarantee a long and fruitful cooperation ”

The company recently attained more than $15 million in strategic initial funding by Leumi Partners to boost product development and international activity GN

Chocolate debuted its Alpine Milk with Refreshing Lemon and Ginger Bar in their Swiss Chalet-themed booth Natural Products Expo West

Enjoy the taste of the smooth milk chocolate bar with essential lemon oil and candied ginger The bar joins a product line that includes other flavors including Finest Alpine Milk, Alpine Milk with Roasted Almonds, Alpine Milk with Crunchy Caramel and Sea Salt, White Chocolate with Bourbon Vanilla, Extra Dark 85% Cocoa, Finest 72% Cocoa with Fresh Roasted Coffee and Finest 72% Cocoa with Crispy Mint mean, what’s not to like?

The plant-based, gluten-free cookie dough bar builds on the company ’ s snack line

“ T h e i n s p i r a t i o n f o r W h o a D o u g h ’ s

O a t m e a l C o o k i e D o u g h f l a v o r c o m e s f ro m m y o w n c h i l d h o o d m e m o r i e s o f f re s h l y b a k e d o a t m e a l c o o k i e s , a b e l o v e d f a v o r i t e o f m i n e a n d n o w m y y o u n g s o n s , ” s a i d f o u n d e r To d d G o l d s t e i n

“We’ve perfectly captured the classic taste of a sweet and savory oatmeal cookie– but

Whoa Dough cookie dough bars have a shelf life of six months and can be eaten at room temperature or chilled

The brand’s other flavors are Chocolate Chip, Sugar, Sprinkle Sugar, Peanut Butter, Peanut Butter Chocolate Chip and Brownie Batter The brand also offers a variety pack

Whoa Dough Oatmeal Cookie

Dough bars are 150 calories and contain 3 grams of protein and 4 grams of fat

And speaking of sweets, Milkboy Swiss

“We’re excited to introduce customers to our Alpine Milk with Refreshing Lemon and Ginger bar at Expo West and think people will love this unique flavor combination,” said Milkboy founder Emanuel Schmerling

“We use milk sourced from the Swiss Alps and Rainforest Alliance-certified cocoa to make some of the finest milk chocolate bars in the world ” GN