Global Juice Concentrates Market Projected To Cross $93.7B by 2027, Research Shows

The global juice concentrates market is projected to reach $93 7 billion by 2027, recording a compound annual growth rate of 4 9 percent during the forecast period, according to a MarketsandMarkets report

Juice concentrates are convenient and healthy, according to the report With the non-alcoholic beverage industr y on a growth spree, the demand for these beverages is rising, proportionally increasing the demand for juice concentrates

With the Millennial and Generation Z dominating the industry dynamics, there is a notable transformation and increased level of environmental and health consciousness amongst consumers Healthpromoting products, especially plant-based products, produced and processed sustainably, are gaining traction, especially in the ready-to-drink segment

Europe and North America dominate the global juice concentrates market regarding consumption, according to the report Asian countries such as China and India are expected to become major contributors to the growth of the global juice concentrates market shortly

China and India are the major exporters of juice concentrates to North America, Middle East and Europe countries, the report states

Increasing health awareness and issues resulting from a sedentar y lifestyle have triggered the consumers towards adopting best health practices Citing the changing trend, major organizations including the World Health Organization and the U S Food and Drug Administration coming out against high sugar intake, more consumers are turning away from foods that are high in sugar, particularly soda While the FDA recommends a cap of no more than 10 per- cent of daily calories, many manufacturers add sugar or other sweeteners to products ranging from condiments to pasta sauce

With more consumers concentrating on product labels these days, it is a cause of concern for those manufacturers, according to the report Moreover, consumers also don’t prefer artificial sweeteners, such as removing aspartame from PepsiCo’s diet products This anti-sugar revolution has therefore increased the demand for juice concentrates

Developing regions are also witnessing a transformation within the industry For instance, Indian consumers are changing Growing urbanization and rising incomes, alongside the availability of innovative products and technology, has the potential to transform the bell cur ve of the market from price-sensitive to a quality-conscious consumer base

The younger demographic has shifted its attention towards nutrition content and brand value, increasing its willingness to experiment with products Additionally, international travel and exposure to global products and brands have enhanced their awareness, very evident in their purchase choices and behavior

Owing to these trends, manufacturers of juice concentrates use a combination of high-quality food technology and production techniques as well as continuous research and development to improve the nutritional value of the juice concentrates However, procurement of good quality fruits from the origin and the shipping and transportation of these concentrates are a huge problem the manufacturers face Also, the recent increase in the consumption of NFC (not from concentrates), can affect the market GN