New Sweetpass Loyalty Program Rewards sweetgreen Customers on Different Levels

Plant-forward restaurant brand sweetgreen has launched Sweetpass, its first loyalty program in two years Developed as a twotiered model, customers can choose which membership level works best for them, for a personalized experience that rewards them with free sweetgreen and more

Over the last year, sweetgreen tested various loyalty initiatives with customers and found they wanted new ways to earn menu discounts, as well as access to lifestyle-driven experiences with the brand These learnings shaped the program launching nationwide today, which offers personalized benefits through Sweetpass or Sweetpass+

Sweetpass is sweetgreen’s free loyalty program that offers customers the ability to earn sweetgreen by opting in to personalized “challenges” as well as access to new menu items and limited edition merch drops that will be exclusively available to sweetpass members

Sweetpass+ is a $10 per month membership that rewards loyalists with $3 off daily sweetgreen orders, priority sweetgreen support, delivery perks, premier access to merch drops and exclusive sweetgreen experiences Sweetgreen ran a pilot of this program in January 2022 and based on strong customer demand and feedback, it is officially making it part of the program

As a lifestyle component to the program, sweetgreen is also launching its new online merch store called The Market, debuting apparel, accessories and gear Sweetgreen will release its first collection in a series of weekly drops, with a new item joining The Market each week

As a perk for signing up to Sweetpass, members will get first access to shop the collection before it releases to the public

With sustainability in mind, Sweetpass+ members will also be given the opportu- nity to redeem a Friends of Earth perk, inviting them to help select a carbon re-

by 2027

“This next phase of loyalty is an exciting result from years of testing, iterating and listening to our customers, leading to a personalized program that further enhances their sweetgreen experience,” said sweetgreen cofounder and CEO, Jonathan Neman “With Sweetpass, customers can more frequently access delicious, craveable food that feels good and fuels a healthy lifestyle ” duction partner At the end of the year, sweetgreen will take into account these submissions when choosing an organization to donate to The brand has released its first Impact Report, showing progress toward reaching its carbon neutrality goal

Customers will be able to access Sweetpass and Sweetpass+ through a dedicated section in the sweetgreen app and through sweetgreen’s website, where rewards can be redeemed upon checkout when applicable Customers can also stay up to date on Sweetpass exclusive menu releases, drops and collaborations taking place throughout the year through the app, website and Instagram GN