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Skills
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About me I study Graphic Design at University of Puerto Rico in Carolina. I am fluent in Spanish and English I have a varied set of skills in different areas, such as UI Design, Flyer Design, 3d Modeling and Rendering, Hand Drawing, and Branding. I have knowledge of many programs for these areas which include Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Blender and Figma. I love practicing and learning new skills and I'm always open for a challenge. Thank you for checking out my portfolio.
A hand drawing of mine
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Index
This portfolio is composed of several brandings: Brand
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Phone Brand "aderire"
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Liquor Brand "HOWARDS"
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Music Streaming App "SoundWave"
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Social Network "ArtBud"
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aderire Phone Brand
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Aderire is a new brand founded in 2019 by employees of different brands who quit and formed this new company. Its main goal is to please the “Power User�. Their phones have large storage and efficient components for optimal performance in all tasks. Brand Characteristics: Speed, Performance, Power, Elegant Typography: Rounded Elegance, this typography was chosen due to its characteristic simple yet elegant design that carries over to the brands elegancy. It is at the same time a simple and easy to read typography that shows the ease of access that Aderire products have. Color Palette: Black, White, Grays. These colors have a clean feel to them that portrays elegancy and simplicity well.
Form/Shape: Simple and Elegant, Aderire products are meant to be powerful and elegant, yet simple for anyone to access
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The aderire logo is a letter "a" in the same font as the brand, rounded elegance, with a distinct circle at the bottom that makes the letter represent the lines found in circuit boards, the logotype is the name aderire all in lowercase letters to express a feeling of friendly and simple, the letter "i" also has the circle found in the logo.
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Phone Design
3D Model of Aderire Forte 11 Phone
3,700 Polygons
Icon Design
Operating System Design
Custom operating system design for all Aderire phones to use
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Ad Design
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HOWARDS Liquor Brand
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Howards was established in 1867 and has since become one of the best Blended Scotch Whiskies in the world. All of their products have been expertly crafted by the best in the industry and have been aged 12 years for the best taste and smoothness possible. Howards Destillery is the biggest in England and one of the best in Europe and the world. FireBreath and IceBreath are it’s latest in their line of world class products. Brand Characteristics: Masculine, Powerful, Traditional Typography: Parma Petit. It's a Serif font with a very traditional look but it's style also makes it look very Masculine which is the main value of the brand. Color Palette: Black, White, Orange, Blue. Black and White are used for the main brand while Orange and Blue are used in their FireBreath and IceBreath products respectively. Form/Shape: Sharp, Strong, Masculine. Howards Liquors are meant to be very rough and only for the toughest drinkers.
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The Howards logo is a tribal dragon that represents tradition, power, masculinity and the fire represents the burn Howards products give. The style of the dragon is a tribal often found in tattoos which further increases it's meaning of masculinity. The logotype is in all capital letters to represent power, and to create an impact.
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Bottle Design The bottle design is a 750 ML bottle for both products Bottle 3D Model 72,800 Polygons
The Labels are the same except the hot and cold elements are reversed
Bottle Label Designs
Box Design ColdBreath Box
FireBreath Box
Packaging Box
The packaging box holds 16 750ML Bottles of either liquor
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Christmas Flyer
Flyers for HOWARDS FireBreath and IceBreath
New Year's Ad
Ad for HOWARDS DoubleBreath
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SoundWave Music Streaming App
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SoundWave is a Web accessible or APP accessible service that allows users to stream their favorite songs. Its core feature is its “Waves�. Each user has a Wave that they can add and remove songs from, and they can be liked by other people. The most popular waves appear in the home section of the page. Users can add a profile picture aswell as a cover picture for their wave for the world to see. Brand Values: Modern, Youthful, Cool Typography: Exo 2. It's a typography which has very smooth edges, it has a relaxed and cool feeling while staying modern. Color Palette: Blues, Yellow, Black, White. Blue is the main color and it represents the waves of the ocean. Yellow is a warm bright color that contrasts very well with blue. Form/ Shape: Relaxed Smooth
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The SoundWave logo is a right facing wave made of blocks with spacing between them signifying the aesthetic of a graphic equalizer often used when listening to music. The logotype is a custom made font also using the blocky aesthetic. The letters are a mix of capital and lowercase letters, with the word sound being capitalized normally but the word wave being in all capital letters to signify that "waves" are the core of the app.
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Logo Design Process
Different versions of the logo before reaching the final one
Icon Design
Design of most of the icons and buttons to be used for the app
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Login Screen Design
The first screen when opening the app, the user can log in with their information or create a new account
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Welcome Screen Design
These welcome screens play after the user signs up or logs in for the first time and help the user understand the app
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Home Screen Design
The main section of the app, here the user can find the most popular waves and play them
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Play Wave Screen Design
This screen appears when the user clicks on a wave and starts playing it. It shows the uploader's picture and the wave's picture. The player has the option to repeat songs, add comments, and the user can also add the current song to their Wave
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My WAVE Screen Design
The My Wave tab allows for total customization of the user's wave. The Wave's cover picture, its name and its description can be changed. Songs can be removed from it by pressing the yellow minus signs next to them. The bottom features a search bar where the user can search for specific songs and add them
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History Screen Design
The History tab allows the user to see the Waves and song they've played recently
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Options Screen Design
The options tab allows the user to edit their name, description, and profile picture, aswell as edit settings of the application
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This is an advertisement for the app
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ArtBud Social Network
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ArtBud is a social network specifically made for artists. The social network allows for a very customizable experience. It allows users to upload art from many categories (drawing, painting, crafts, etc). Artists can chat with each other, rate and comment other's pieces of art. Brand Values: Creativity, Friendly, Artistic Typography: Merienda. It is a natural flowing script font that looks smooth, soft, friendly and most importantly, artistic. Color Palette: Orange, White, Black. Orange is associated with joy, creativity, which are important feelings for any artist. Form/ Shape: Artistic, Creative, Friendly
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The ArtBud logotype is a script design that started as the word ArtBud in the "Gabriola" font. The font was heavily modified until it barely looks like the original font. Its form and shape are very soft and artistic with strokes of varying width and no straight lines.
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Logo Design Process
Logo creation from hand drawn to digital
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Icon Design
Main icons used by the Social Network
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Home Page Design
Home page that appears when first loading the social network. The user can find the art their friends have posted and rate or leave comment. The user can also choose to upload a piece of his own from this screen.
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Notifications Page Design
In this page users can see all of their notifications from other users rating their art, or commenting.
Thank you for checking out my portfolio. If you are interested in contacting me, my email is
osoriokarlos@gmail.com
The brands and designs in this portfolio have been made from scratch by Karlos Osorio and are not to be distributed without permission.